Creative HEAD Ireland January 2019

In print•online•everywhere! 

€7.50 JANUARY/FEBRUARY 2019 

IRELAND 

READY 

TO DO 

DIFFERENT

#REDKENREADY #SHADESEQ #GLOSSLIKEABOSS

STAND OUT 

PROFESSIONAL COLOUR IN THE UK IS A GROWING MARKET, NOW 

WORTH A STAGGERING £187.9M.* WITH CLIENT VISITS INCREASING, 

IT’S ESSENTIAL TO FIND WAYS TO KEEP THEM LOYAL AND VISITING 

MORE OFTEN. REDKEN HAS WHAT YOU NEED TO DO EXACTLY THAT. 

CREATIVE HEAD ADVERTORIAL 

In 2018, consumer awareness of techniques and trends grew at a pace 

like never before. Social media now has a huge influence on how clients 

get their inspiration – anytime and anywhere. And what’s more, it’s not 

just traditional celebrities that are setting the trends, it's given rise to 

powerful new professional influencers such as colourists (like you!) 

who clients trust when making decisions about their hair. Social is the 

leveller when it comes to salon success. 

IN 2018, THERE WAS A +714%** 

INCREASE IN GOOGLE SEARCHES 

FOR “REDKEN COLOUR” 

As a large colour conversation takes place online, it’s important to ask 

yourself: do you want to stand out from the crowd? First and foremost 

you must have a palette that will give you a point of difference. Like 

any great artist, your palette helps you create the masterpiece. Easy to 

apply, blend and shade match, Redken colour is what you need to deliver 

instant colour results and uncompromising shine. Combine this with 

trend-led techniques that can only be applied by you, the pro colourist, 

and it's clear that Redken gives you the professional edge and will drive 

conversation and content online. 

REDKEN COLOUR – THERE'S NOTHING 

LIKE IT. IT REALLY SETS OUR WORK APART. 

Long hailed as the number one colour in the US for its mantra of 

colouring differently, Redken colour offers a unique proposition for 

salons that dare to be different: Color Gels Lacquers and Shades EQ. 

The perfect pair for A-list hair, this liquid colour duo is easy and 

effortless to use and will guarantee the most premium results for 

colourists seeking to set their shades apart. Its cult following of It-list 

colourists is growing daily. Do you want to be part of this growing tribe 

and do different? Get ready to shade the nation with Redken, 

*Kline Report: Salon Market Insights UK July 2018. **Google Trends Report December 2018

THE PERFECT PAIR 

NEW: COLOR GELS LACQUERS 

PERMANENT HAIR COLOUR WITH LOW AMMONIA, 

INTENSE SATURATION & SHINE. ARE YOU READY? 

Redken’s new Color Gels Lacquers offer long-lasting colour 

and 100 per cent grey coverage. It’s got a new-generation gel 

base that makes it ideal for technique work, with super-fast, 

high-precision application from a bottle or a bowl. With up to 

four levels of lift, and over 45 shades to choose from, Color Gels 

Lacquers offers you endless opportunities to create beautiful, 

seamless results. 

Advanced 

technology with 

exceptional results, 

offering up to 

100 per cent 

grey coverage. 

Up to four levels 

of lift and faderesistant 

results 

with UV-stable, 

long-lasting dye 

technology. 

Respect hair’s 

integrity for 

instant glossy 

results and healthylooking 

shine.


FOR A-LIST HAIR 

THE ICON: SHADES EQ 

THE IT-LIST COLOUR YOU NEED TO CREATE THE LATEST 

A-LIST TECHNIQUES YOUR CLIENTS ARE ASKING FOR 

Every technique, every client, every colour is covered with 

Shades EQ. Shades EQ Gloss offers demi-permanent colour 

without lifting hair. The formula is perfect to gloss, refresh, cover 

grey, tone, correct, colour… all with a sheer result. With no 

ammonia, the gel formula respects the integrity of the hair and 

adds unbeatable shine. Shades EQ is colour like no other that 

will elevate your salon techniques to the next level. 

Guaranteed 

even results, 

no matter what 

hair type you are 

working on. 

Insta-ready 

shine and gloss, 

a colour that was 

made to be social! 

More than just 

a toner, there is 

nothing that one (or 

two!) of these pink 

bottles can’t do!

’’ 

NOTHING BEATS THE SHINE AND HEALTH 

LIKE LIQUID HAIR COLOURS! 100% 

COVERAGE FROM COLOUR GELS AND 

INTENSE SHINE AND CONDITIONING 

FROM SHADES EQ GIVES THE PICTURE- 

PERFECT RESULT EVERY TIME 

’’ 

MADS-SUNE LUND CHRISTENSEN, JOSH WOOD SALON 

AND IT LIST FASHIONISTA WINNER 2018 

THE IT-LIST COLOURISTS ARE REDKEN OBSESSED. 

’’ 

WORKING WITH LIQUID COLOURS IS A 

TRUE GAME CHANGER! THE EASE OF 

CREATING A SEAMLESS BLEND HAS 

NEVER BEEN EASIER SINCE THE ARRIVAL 

OF LIQUID COLOURS 

’’ 

SAMANTHA CUSICK, INFLUENTIAL A-LIST COLOURIST 

AND SALON OWNER

’’ 

THANKS TO THE UNIQUE LIQUID GEL 

FORMULA, COLOURING IN SALON HAS NEVER 

BEEN SO EASY. GUARANTEED RESULTS AND 

SPEEDY APPLICATION HAS GIVEN MY TEAM 

SO MUCH MORE CONFIDENCE 

’’ 

MICHELLE MARSHALL, REDKEN ARTIST 

AND SALON OWNER 


HERE'S WHY THEY CAN'T LIVE WITHOUT LIQUID COLOUR 

’’ 

WITH THE REFLECT OF SHADES EQ 

IN A PERMANENT HAIR COLOUR THAT 

COVERS GREY, YOU CAN USE COLOR 

GELS LACQUERS AT THE ROOT WHILE 

REFRESHING WITH SHADES EQ ON THE 

ENDS. GENIUS! 

’’ 

CRAIG PURVES, REDKEN COLOURIST, 0NE20NE SALON

IT'S TIME TO ATTRACT A 

MORE THAN JUST A TONER, ICONIC SHADES EQ IS THE GO-TO BOT 

FOR SHADES THAT 

TONE 


REFRESH 


GLOSS

NEW COLOUR TRIBE 

TTLE FOR EVERY COLOUR, EVERY CLIENT, EVERY TECHNIQUE 


COLOUR 


COVER 


CORRECT

THE IT-LIST 

TECHNIQUE PERFECTOR 

’’ 

I HAVEN’T FOUND A GLOSS QUITE LIKE SHADES EQ. 

IT’S TRULY IN A CATEGORY OF ITS OWN. IT’S PERFECTION! 

TRACEY CUNNINGHAM, REDKEN CELEBRITY COLOURIST 

’’ 

USED BY MORE THAN 10 MILLION COLOURISTS GLOBALLY 

OFTEN IMITATED, NEVER DUPLICATED

CAN YOU KICK IT IN 2019? 

CELEBRATING 30 YEARS SINCE THE ICONIC SHADES EQ FIRST ARRIVED 

IN SALONS, 2019 WILL BE REDKEN'S BIGGEST YEAR YET. 

DISCOVER NEW SHADES, NEW MASTERCLASSES AND NEW EVENTS. 

MAKE IT YOUR YEAR TO LEARN BETTER, EARN BETTER AND LIVE BEST. 

TO KICK OFF, FRESH FROM NYC… 

NEW SHADES EQ KICKERS 

Explore a bigger palette of possibilities with four NEW high 

purity, vibrant shades – yellow, orange, red and violet – 

the perfect additive to create unique shades of colour. 

Pump it up, personalise it and perfect every colour 

with these must-have shades. 

TRACEY CUNNINGHAM 

NEW & EXCLUSIVE – 

TRACEY CUNNINGHAM 

COMES TO THE UK! 

This February, for the first 

time ever, the queen of shades 

Tracey Cunningham will be 

coming in from LA to host an 

intimate masterclass, sharing 

her secrets to creating A-List 

hair. An event not to be missed, 

follow @redken on Instagram 

for more information! 

*Subject to minimum spend and course availability. Contact your Redken sales consultant for more information

BE DIFFERENT. 

BE REDKEN. 

TO BE PART OF A NEW-GENERATION COLOUR HOUSE, 

CONTACT REDKEN FOR A BESPOKE COLOUR DEMONSTRATION 

JOIN THE TRIBE TODAY – EMAIL INFO.REDKEN@LOREAL.COM 

FOR MORE INFORMATION 

REDKEN.CO.UK REDKEN REDKENUK REDKENUKI

CREATIVEHEADMAG.COM 

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS 

EXCLUSIVE 

IN CONVERSATION WITH… ZOË IRWIN 

Press play on the first of our monthly series of films, which sees 

UK editor Amanda Nottage discussing all things hue-related 

with the Wella Professionals band of Colour Creatives 

I predict a riot! Beauty Underground’s 

latest collection blows away the January 

blues with an explosion of colour 

Do not adjust your sets… 

It’s all Creative HEAD, 

all the time on new CH Video 

It’s time for a change. Visit Salon 

Smart and learn how to create a better 

business. Tickets are on sale now! 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

Editor’s letter 

12 

50 

As we enter the New Year, you’ve probably starting thinking 

about resolutions for self-improvement – but what about your 

salon? While spring still seems a long time away, use this time 

to plan so that 2019 is your best year yet for business. Consumers 

want more from their salon than ever before, so perhaps it’s time to 

launch some additional services to your salon menu – turn to page 

40 where a host of successful salons share their secrets. And when it 

comes to teamwork, nobody knows better than Lloyds Hair, the Most 

Wanted Supreme Team winner of 2017 and 2018. When things got tough, 

this gang fought hard and came out stronger than ever – find out how 

on page 38. And speaking of inspirational, Creative HEAD chatted 

to Most Wanted Hair Icon Eugene Souleiman about trends, taking 

risks and what it’s like working with the infamous John Galliano. 

Meet the man who has captured the imagination of hairdressers 

and fashion designers alike on page 44. This year looks pretty 

exciting already! 

Anna Samson 

Editor 

54 

anna@alfol.co.uk 



@creativeheadmag 

04 

CREATIVE HEAD IRELAND

January/February 

WHAT’S INSIDE 

In print•online•everywhere! 

38 

€7.50 JANUARY/FEBRUARY 2019 

IRELAND 

JANUARY/FEBRUARY 2019 

WHAT LLOYDS DID NEXT 

Lloyds Hair in Waterford pulls together in adversity to 

show what it takes to be a Most Wanted Supreme Team 

CREATIVEHEADMAG.COM 

READY 

TO DO 

DIFFERENT 

ON THE COVER 

Hair by Redken 

40 

46 

FASHION 

Most Wanted Hair Icon Eugene Souleiman 

delivers texture with a playful edge 

IMPROVE 

YOURSELF 

Take the opportunity to 

expand your salon and give 

clients exactly what they want 

EDITOR 

ANNA SAMSON 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

EDITOR IN CHIEF 

AMANDA NOTTAGE 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

CONTRIBUTOR 

DEBORAH MURTHA 

DIGITAL ASSISTANT 

KELSEY DRING 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

SPECIAL PROJECTS MANAGER 

JENNY BROOKS 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD Ireland 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

+44 20 7324 7540 

anna@alfol.co.uk 

Creative HEAD Ireland is published 

6 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this magazine 

may be reproduced without prior 

permission of the publisher. All 

information correct at time of going 

to press. Printing by Buxton Press. 



@creativeheadmag 

CREATIVE HEAD IRELAND 

05

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

ICONS HONOURED 

AND STARS BORN 

AT IHF AWARDS 

MORE THAN 200 members of the 

hairdressing industry gathered together 

in the Gibson Hotel in Dublin for the 2018 

Irish Hairdressers Federation Icon and 

Star Team Awards. The Icons section of 

the event celebrated the truly outstanding 

in the world of Irish hairdressing. Mark 

O’Keeffe, owner of Sugar Culture salons, 

accepted the IHF Icon Business Award, 

while Joanne O’Neill, owner of Joanne 

O’Neill Hairdressing in Antrim, scooped 

the IHF Icon Award. Paul Davey from 

Davey Davey Hair took home the IHF 

Social Media Award in recognition of the 

innovative Hairdressing Live, an online 

platform that enables hairdressers to 

watch tutorials from industry experts. 

The new IHF Star Team was also 

announced. They are (pictured below, 

from left to right): Jodie Quinn of House 

of Colour, Stephanie Thompson of Zinc 

Hair & Beauty, Jade Condron of Indigo 

Hair & Beauty and Cara Finlay of Sarah 

Mason Professional. The first ever IHF 

Gents Star Team was revealed, too, made 

up of Lewis Griffin of The Academy 

Barber, David Boardman of Dylan 

Bradshaw, Sarah Kelly of Lloyds Hair 

Waterford and Christina Timlin of Society 

Salon. The IHF Star Team will enjoy a year 

of education, training and shoots. 

TRALEE STYLIST IMPRESSES 

WITH CREATIVE VISION 

LORRAINE HORAN OF The House of Glamour in Tralee was revealed as the 

overall winner of milk_shake Creative Vision Live 2018, fighting off international 

competition. She impressed at the Irish heat, which took place at The Wright Venue 

in Dublin and was hosted by milk_shake education managers Becky Wardrop and 

Ricky Younis, before being awarded the top prize. Becky said of Lorraine’s win: 

“Her interpretation of pop art, her colouring and styling skills and her presentation 

were all outstanding. Creative Vision Live is just the beginning of Lorraine’s 

journey and we can’t wait to see what happens next.” Also at the event, milk_shake 

ambassadors David Vault Baker, Shelley Pengilly, Julian Dalrymple and Andrew 

Smith presented their colourful creations in a section entitled Colour Nation, giving 

a dose of inspiration to all there. 

Start 2019 with a clean, green 

slate. The Kemon Bellessere 

range is inspired by nature, 

and uses precious argan 

and flax oils to care for the 

hair. We love the night treatment – 

this velvety-smooth formula soaks into 

strands overnight for gorgeously soft hair. 

RRP from €13.95 

xpertpro.ie 

06 CREATIVE HEAD IRELAND

#CHedit 

Will Young, Catherine Handcock and Paul Percival 

Will Young pops up at Coterie 

THE COTERIE’S EDINBURGH POP-UP delivered a very special surprise guest… singer, 

songwriter and actor Will Young! Hosted by Creative HEAD Ireland publisher Catherine 

Handcock, Linton & Mac co-founders Jennifer Linton and Joanna MacDonald shared insight 

into what makes their Aberdeen salon so successful, joined by their colour expert, Sarah 

Black. Paul Percival, one half of London salon group Percy & Reed, shared his concern for the 

younger generation and their mental health, a subject close to the heart of his long-time client 

and good friend, Will Young. Rounding off the night, Most Wanted Male Grooming Specialist 

Jody Taylor spoke of his time as a session stylist and the launch of his own product line, 

Taylored London. After drinks, guests left armed with a gift from event sponsor BaByliss PRO. 

MY months 

AHEAD 

What January 

and February 

have in store for… 

GER HENNESSY 

HENNESSY HAIR 

STUDIO 

I was recently chosen 

to be part of the Alter 

Ego International 

Technical Team! In 

January I will be over 

in Italy for Train the Trainer 

sessions with Leonardo Rizzo 

of Sanrizz. I’m excited as I 

will learn all new cutting and 

colour techniques that I can 

bring back to my salon and 

use as an educator to train in 

other Alter Ego salons. 

HANNAH MCARDLE 

VIBE HAIR SALON 

We are very excited for 

2019 as we have a lot 

of education projects 

lined up. The whole 

team, including myself, 

are going to complete 

the ALFAPARF Milano 

Colour Masters Degree, 

beginning in mid-January. 

This will be my second time 

doing this degree, and I 

believe it is a game-changer. 

Education and training is 

essential in our industry. 

CREATIVE HEAD 

VIDEO LAUNCHES 

BURSTING WITH videos from top hair 

artists from around the word, Creative 

HEAD Video is the place to explore new 

trends and new ideas. Watch action 

from Creative HEAD events such as 

Most Wanted, Salon Smart and The 

Coterie, or delve into the minds of 

your hair icons with exclusive, behind 

the scenes footage. Expertly created, 

beautifully filmed and ready to watch, 

it’s waiting at creativeheadmag.com/tv – 

just press play! 

IHF SPARK SESSIONS 

DAZZLE AGAIN 

THE SECOND IHF Spark Session for female 

business leaders to provide inspiration and discuss 

their success and motivations took place at Lloyds 

Hair in Waterford. Hosted by David Campbell, IHF 

president and co-director of the House of Colour salon 

group, the panel featured (pictured above, from left 

to right): Lisa Eccles of Zinc Hair & Beauty, Katrina 

Kelly of Cut_Social, Anna Furlong of Anna Furlong 

Hairdressing, Danielle Kennedy of Lloyds Hair and 

Samantha Byrne of Vanilla Hair Design. 

CLUB 

creativeheadmag.com/club 

JOIN US! Become a 

member of the Creative 

HEAD Club and get six 

issues of the magazine for 

£10, along with the chance 

to win opportunities and 

exclusive giveaways. Visit 

creativeheadmag.com/store 

for more details. 


07

Have you seen the size 

of the teeny-tiny bonds on the 

new Pro Tip extensions from 

Remi Cachet? Smaller than a 

10 cent piece! Clients will love 

the natural feel… 

IN-SALON SERVICE 

+44 1642 867213 

remicachet.com 

Keep the 

pampered-atthe-salon 

feel 

going strong 

with Number 

One, the first 

hair perfume 

from Great 

Lengths. The 

peony and 

lime blossom 

fragrance is also infused with 

keratin to help to leave hair 

softer and shinier. 

RRP €28.91 

01 513 4153 

greatlengthshair.co.uk 

OSiS+ Session Label 

Super Dry Memory 

Net from Schwarzkopf 

Professional gives 

incredible, instant hold 

that’s flexible enough to 

brush through without 

losing shape. 

RRP €13.05 

+44 800 526741 

schwarzkopfpro.com 

Ideal for medium to 

longer length hair, 

lightweight Fiber 

Grooming Foam 

from American Crew 

delivers manageable 

volume and 

lived-in texture. 

RRP €14.90 

01 8869300 

americancrew.com 

Newly revamped Pro Fiber from L’Oréal Professionnel 

boasts next-level shampoos and masques 

reformulated with new APTYL 100 technology to help 

seal and repair damaged hair fibres. 

RRP FROM €16.60 

01 604 5918 

lorealprofessionnel.co.uk 

The Precious Natures range of 

professional colour from ALFAPARF 

Milano has welcomed a new collection, 

ideal for winter. The four new Cool 

Naturals shades are perfect for clients 

who want their hair to look frosty yet 

fancy, and are infused with chestnut – 

renowned for its repairing action. The 

four new colours join a range of 53 tones 

in the Precious Natures range, which 

take inspiration from healthy foods to 

deliver colour that’s gentle and bright. 

Free from ammonia and PPD, they’re 

ideal for clients who want to start the new 

year with a new colour that’s gorgeous 

without being damaging. 


045 856490 

xpertpro.ie 

COLOUR 

When combined with the full SP range, SYSTEM 

Man offers more than 262 million possible product 

combinations, perfect for the personal touch. 


1800 246100 

systemprofessional.com 

New from milk_shake’s 

Lifestyling range are Strong Eco 

Hairspray, Curl Perfectionist 

cream and Let It Shine mist. 


01392 365177 

red-hotproducts.com 

Get creative with the expansive 

TIGI Copyright Custom Create 

range. With a variety of flexible 

styling formulas, the only limit 

is your imagination. 


01525 621460 

tigiprofessional.com 

Banish brittle blondes with 

Pureology’s Strength Cure Best 

Blonde range, which corrects 

tones and repairs damaged 

strands, with AstaRepair. 


+44 845 6000815 

pureology.co.uk 

08 


#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

Mixing the best of styling 

products and the refreshing 

aspect of dry shampoo, the new 

Redken Dry Texture collection is 

ideal for embracing personal style 

and natural texture. Premiered 

backstage at the Coach S/S19 

show for NYFW, Redken creative 

director Guido Palau used the 

new collection for the perfect 

effortless vibe. The Dry Shampoo 

Powder 02 is the love child of dry 

shampoo’s lift and texture, with 

the precision and lightweight 

feel of a styling powder. Need a 

bit more grip? The innovative 

Dry Shampoo Paste 05 gives 

amazing root lift and absorbs 

impurities, with plenty of 

flexibility so clients can style to 

their heart’s content, while ontrend 

charcoal helps to absorb 

excess oil for a relaxed 

matte finish. 


01 604 5918 

redken.co.uk 

IT’S ALL ABOUT... COLOUR POPS 

IGORA Vibrance 

from Schwarzkopf Professional 

has experienced a cuttingedge 

upgrade for a more 

versatile formula with a supershiny 

finish. All the colour fun, 

turned up to the max. 


+44 800 3286920 

schwarzkopfpro.com 

Opal-Essence by Illumina 

Color has colours that 

magically reflect both warm 

and cool tones with zero 

depth and sci-fi shine – a 

futuristic colour update 

from Wella Professionals. 


1800 246100 

wella.com 


09

LIFE 

LESSONS 

CHELSEA 

KEARNEY 

BLOWN AWAY 

Step away from social 

media. Sometimes we need a 

break and to stop comparing 

ourselves to others. After all, 

people only show what they 

want you to see. 

You’re never really qualified. 

It doesn’t matter how long 

you’re in the industry or how 

much experience you have, 

there is always something 

to new to learn. Time spent 

training is time well spent. 

Teamwork makes the dream 

work. I am lucky to have 

people that share the same 

work ethic as me – surround 

yourself in positivity. 

Likes don’t equal happiness. 

I’ve had 20 likes and 2,000 

likes on work I’ve done and 

I’m proud of both. Sometimes 

a cup of coffee gets more likes 

than a six-hour colour correction 

– don’t take it personally! 

Sometimes it doesn’t work. 

I’ve had a hair salon for nearly 

10 years, and I’ve had some 

amazing highs but also some 

lows. Running a business is 

hard – just take the bad with 

the good and move on. 

THE BUSINESS EDIT 

SHOULD SALONS 

AGREE TO COLOUR 

SERVICES FOR 

UNDER-16S? 

THE PAST YEAR has been an explosive one 

for colour in salons, driven in no small part 

by the flood of beauty images on Instagram 

and Pinterest. 

As under-16s are huge users of social 

media, it’s understandable that many want 

the colour transformations they see – and 

would happily hit up the Bank of Mum and 

Dad to get it done professionally. 

However, the European Commission 

insists that all permanent hair colours carry 

warnings that they’re not intended for use 

on children under the age of 16, whether 

the colour comes in DIY boxes or is used 

by salons. The aim of these warnings is to 

lower the risk of young people becoming 

sensitive to permanent hair colours. Almost 

all permanent hair colorants include PPD, 

which is most often associated with allergic 

reactions to hair colour, and the younger 

that a person starts to use permanent hair 

colour, the higher the probability that they 

may develop allergies to these products. 

Hair colour allergies are a serious matter; 

they can range from itching, rashes and 

swelling to breathing difficulties and even 

being hospitalised. 

One of the queens of Instagram colour 

transformations, Most Wanted Colour Expert 

Sophia Hilton, admits she doesn’t colour 

under-16s because of insurance issues, 

but would like to. “We need to move with 

times, kids are not kids anymore. Why are 

we always so slow to recognise change?” 

she asks. Conor Doyle, senior colourist 

and educator at Peter Mark, agrees that 

the hairdressing industry ought to move 

with the times and give credit to creative 

teenagers who want to look their best. “It’s 

something I’ve actually changed my mind 

on recently,” he says. “A first, seeing a kid 

run around with rainbow fantasy locks 

freaked me out – how irresponsible – and 

then I reflected on 13-year-old goth-me 

and how much I would have resented that 

opinion. It’s only hair and why shouldn’t 

kids be allowed express themselves?” 

However Conor admits that it’s important 

to follow the lines set down by insurance 

companies. “I actually thought it was illegal 

to colour hair on those under the age of 

16 until recently. It’s not, but insurance 

companies will usually not cover you for 

under-16s due to the risk of allergic reaction. 

And that’s why I wouldn’t take it on myself.” 

“We offer low maintenance colour services 

for teens from 15 years of age with their 

parent’s or guardian’s consent,” says Karen 

Whelan, director at The Colour Room at 

Aidan Fitzgerald. “We inform them a skin 

test must be done and explain that longterm 

colouring can damage hair.” 

So what advice can hairdressers give, 

when the pressure for young people to 

change their appearance can be so strong? 

“If under-16s do choose to colour their 

hair, it should be done in a way that’s safe, 

temporary, low maintenance and low risk 

–- please nobody take a 13-year-old for a full 

bleach and tone!” says Conor. “Perhaps they 

could use gentle, vegetable-based, direct 

dyes only towards the end of the hair and a 

patch test should always be done first.” 

“We don’t colour under-16s and would 

always advise them not to do it,” says Ger 

Hennessy, owner of Hennessy Hair Studio. 

“But, in an age when social media is so 

pervasive, we try to compliment under 

16s on their natural hair to boost their 

confidence.” With the right pep talk, a cool 

cut and an on-trend style, you can make 

clients feel fantastic without any risks. 

10 


#CHedit 

WHY DID YOU WANT TO BE A BARBER? 

I was always an artist, not an 

academic. I struggled in school, so I 

knew college was not for me. I would 

head into town every couple of weeks 

to get my hair cut – the place I went 

was Cut & Sew in Temple Bar. The 

atmosphere in the shop was always 

buzzing, and the staff there had a 

passion for what they were doing. 

It was where I wanted to be. 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

I worked at a charity event set up 

by Jason Brophy, a barber I look 

up to. I was given the opportunity 

to work alongside him for the day 

and, after the event, Jason told me 

I had potential and later asked me 

if I would be interested in working 

with him. My other main highlight is 

more recent – joining Cut & Sew, and 

working in the Dundrum shop. 

JAKE KEATING 

AGE: 21 

CUT & SEW, DUBLIN 

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? 

I would like to be working for myself, with my 

own shop and a dedicated team of barbers. It 

would also be great to have my own education 

courses to teach the next generation of barbers 

who are as eager to learn as me. 

WHAT IS YOUR DREAM BARBERING GIG? 

It would be to share a stage with talented 

barbers from around the world at a 

convention where we could share our skills 

and experiences with people who have the 

same passion. I want to inspire others. 

11

#CHedit 

Inside 

story 

MASK HAIR DUBLIN 

After 30 years in the hair and make-up industry, Valerie Patterson decided 

that it was time for a new challenge – launching a new salon in partnership 

with her brother, Ray. Her vision was to create a one-stop shop where style 

meets relaxation. “I love to do the ‘overall look’ – cutting, colour, Great Lengths 

hair extensions and make-up, all in a relaxed atmosphere,” says Valerie. She 

found the perfect space on Grafton Street, Dublin, overlooking College Green. 

“It has big windows and high ceilings but very little wall space so I had to be 

inventive,” she says. The siblings worked together for two months to fi nish the 

decorating themselves. “I did the wall painting – there are astrology signs and 

freehand designs,” Valerie says. There are also plenty of fl owers and greenery 

to bring a little bit of the outdoors inside, and Valerie’s favourite section of the 

salon is the tiled back wall. “I’ve always loved metal ceiling tiles so I ordered 

them online from Florida and cut and fi tted them myself.” And you can’t forget 

the show-stopping centrepiece – the huge, sparkling mask that gives the 

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FANTASTIC 

HAIRDRESSER 

AWARDS 

READY, 

STEADY, 

GO! 

The 

world class hair show is back. 

With a new venue and exceptional 

displays of creativity, it’s fair to say this 

year’s ALFAPARF Milano Fantastic 

Hairdresser Awards lived up to its hype. 

The competition saw talent from all 

over the country come together at the 

RDS in Dublin to compete – and the 

judges had their work cut out picking 

winners from more than 400 

entrants. Let’s meet the 

names you need to know… 

14 



15

Linda Morgan 

The Greene Room 

FANTASTIC 

HAIRDRESSER 

AWARDS 

Ikon Hair Design 

Fergal O’Connor 

THE 

TOP 

TEN 

When you get 1,200 hairdressing fanatics together 

in one room you’re guaranteed to see spectacular 

things happen – but nothing could prepare you for 

the wonders in store at the 2018 ALFAPARF Milano 

Fantastic Hairdresser Awards. Competing for 10 

titles, Ireland’s top hairdressers had been preparing 

for months in anticipation of their chance to shine 

in front of a panel of internationally renowned 

judges. This expert line-up was made up of Joseph 

Koniak, renowned for his work in fi lm and television, 

ALFAPARF Milano international creative stylist 

Alessandro Fratini, art director of Electric Hairdressing 

London Sean Dawson, ALFAPARF Milano international 

education manager Vivica Davies, and Alan Edwards 

of Alan Edwards Salons. TV’s Brendan Courtney 

hosted the evening awards, which saw Ireland’s 

fi nest hairdressers collect their trophies. And as if that 

wasn’t enough, the cherry on top was Go Modern, 

the show art directed by ALFAPARF Milano global 

ambassador Paul Stafford, who exclusively took us 

behind the curtain to see how the whole spectacle 

came together… 


Chloe Nolan Kelly Hogan 

Heather Sheehan receiving the 

award for Stephanie O’Keeffe Hannah Kavanagh 

Denise Phillips 

Ciaran O’Dowd 

AND THE WINNERS ARE… 

FANTASTIC STYLIST AWARD 

Denise Phillips from Pelo Hairdressing, Newbridge, Co. Kildare 

FANTASTIC HAIR COLOURIST AWARD 

Stephanie O’Keeffe from Guapa Hair Salon, Cork city 

FANTASTIC FANTASY HAIR STYLIST AWARD 

Hannah Kavanagh from Black Amber, Gorey, Co. Wexford 

FANTASTIC LONG HAIR STYLIST AWARD 

Chloe Nolan from Vanilla Hair Salon, Carlow 

FANTASTIC GENTS HAIR STYLIST AWARD 

Fergal O’Connor from Origin Hair Design, Cork city 

FANTASTIC JUNIOR AWARD 

Kelly Hogan from Rustiq Salon, Co. Carlow 

FANTASTIC SALON AWARD 

Ikon Hair Design, Oliver Plunkett Street, Cork city 

FANTASTIC HAIRDRESSER AWARD 

Linda Morgan from Rustiq, Co. Kilkenny 

FANTASTIC MARKETING AWARD 

The Greene Room, Killaloe, Co. Clare 

ALFAPARF MILANO INIXIA PHOTOGRAPHIC AWARD 

Ciaran Dowd, Occasions Hairdressing, Naas, Co. Kildare 


17

FANTASTIC 

HAIRDRESSER 

AWARDS 

THE 

MODERN 

WAY 

For 

an event that celebrated the best hairdressers of 

here and now, Go Modern was a fi tting show to fi nish 

the evening. Paul Stafford, ALFAPARF Milano global 

ambassador, has always been fascinated with mod style, 

and looked to the cultural movement to inspire him. “I set 

myself the challenge of coming up with a new perspective,” 

Paul explains. “I wanted something that was credible and 

unique, but still tipped its hat to what I believe is one of the 

most inspirational subcultures in the world.” Having grown 

up in Belfast in the ’70s and ’80s, Paul decided to use 

his own experiences of the mod revival as a springboard 

to tell a story. The show opened with a short fi lm of a boy 

getting ready for school who wanted to be like the older 

kids – refl ecting how Paul felt growing up. Then the hero 

of the show was introduced, a model with pure white hair 

that was shaved live on stage by a gang wearing suits. The 

haircuts, in true mod style, were sharp, classic and stylish. 

Led by Paul, the ALFAPARF Milano Nexxt Generation 

Style Ambassador Creative Team sent models down the 

catwalk with short bobs, geometric shapes and fl ashes of 

red and yellow. “It was important that the hair was right – it 

shouldn’t be avant-garde, it shouldn’t be too stylised,” Paul 

added. “The biggest challenge I faced was making it not 

look naff .” And the risks paid off, with a standing ovation 

to end the evening. In the ALFAPARF Milano spirit, classic 

techniques and shapes make true contemporary style. 

18 



19

Winning L’Oréal Colour Trophy is amazing – 

everyone knows who wins that award! Since the 

win we’ve been to Paris to shoot our model and 

we’ve done a shoot for Life magazine. We’ve also 

been teaching in the L’Oréal Academy in Dublin 

and in L’Oréal salons across Ireland” 

LAURA REID AND JAMES COLEMAN, BROWN SUGAR DUBLIN 

#LCT19 

SHOW YOUR 

true colours 

THE L’ORÉAL COLOUR TROPHY IS THE WORLD’S 

LONGEST-RUNNING LIVE HAIR COMPETITION AND 

IT OPENS FOR ENTRIES THIS JANUARY – GET READY 

TO COLOUR YOUR WAY INTO THE HISTORY BOOKS 

20 



*Open to Irish residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries must be 

uploaded onto lorealcolourtrophy.ie by 18/02/19 and must use only L’Oréal Professionnel products. Entry photos must be in colour. Winning 

team receives the 2019 Award for the relevant category and the chance to attend other events. See lorealcolourtrophy.ie for full details and 

terms and conditions. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited. 

IT’S A MOMENT that stays with you for life. Between the thunderous 

applause, the lights, the confetti and the weight of the trophy in 

your hand, there’s the realisation that things will never be the same 

again. There are few competitions which instil such a feeling as 

winning the coveted L’Oréal Colour Trophy award sets you on the 

path for colour stardom… 

With incredible levels of detail, technical know-how and trendsetting 

prowess expected, the stakes are high. Challenge yourself to 

create a look that will have new clients stopping in their tracks and 

rushing in to book an appointment. 

To gain an edge on the competition you’ll need to have a passion 

for every shade in the spectrum, a unique eye, and technical skills to 

put others to shame. The same is true for if you want to show off your 

grooming prowess for the Men’s Image Award. For any young guns 

under the age of 25 with blazing colour ideas, you might just have 

what it takes to win the STAR Award. The L’Oréal Colour Trophy 2019 

is open for entries on 2 January. Not a L’Oréal Professionnel salon? 

No problem! If you have the idea and use a L’Oréal Professionnel 

colour, then the judges want to see what you can do. The time has 

come to colour up a storm… 

HOW TO ENTER* #LCT19 

1. Head to lorealcolourtrophy.ie 

2. BUILD your personal profile 

3. Choose your CATEGORY to enter 

4. COMPLETE your entry form online 

and upload your photo (must be no 

more than one year old) 

5. CONSULT full L’Oréal Colour 

Trophy Terms and Conditions 

6. Submit your application by 

18 February 2019 

IS 2019 

YOUR YEAR? 

Visit 

lorealcolourtrophy.ie 

to enter NOW 

For more information, call 01 6045918 or visit lorealcolourtrophy.ie 

lorealpro @lorealprouk /lorealprofessionnel.uk #Lorealproire #LCT19 


21

YES. 

IT’S OPEN 

YES. 

IT’S OPEN 

In it’s 53rd year, the longest-running live hairdressing competition 

the L’Oréal Colour Trophy, is now open for entries. 

Will you be this year’s winner? 

ENTER NOW* 

lorealcolourtrophy.ie 

#LCT19 

#lorealproire 

@lorealpro 

*Open to Irish residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries 

must be uploaded onto www.lorealcolourtrophy.ie by 18/02/19 and must use only L’Oréal Professionnel products. Entry 

photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other 

events to include an overnight European trip. See www.lorealcolourtrophy.ie for full details and terms and conditions. 

Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

SHOW YOUR TRUE 

COLOURS 

image: Grand Final 2018 

Hair by Alan Edwards’ Artistic Team

MAKE TIME 

HOW TO CREATE SUCCESS WITHIN YOUR 

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WEEKEND PASS / £295 plus VAT* 

A trip to Salon Smart – held in the four-star luxury 

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Weekend Pass ticket-holders will enjoy a 

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check-out. Room upgrades are also available – 

choose from river views, executive suites and 

access to the executive lounge (just ask when 

you book your Weekend Pass). Plus, there’s a 

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TWO-DAY PROGRAMME 

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DAY PASS / £100 plus VAT 

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RUNWAY REBEL 

Beautiful bold fashion toning for a head-turning look 

“Not only is the new demi-permanent IGORA Vibrance from Schwarzkopf Professional simply stunning, 

the colour range also off ers our clients more opportunities to trial fresh new looks without the permanent 

commitment. The new range is showcased through a beautiful bespoke appointment service menu that 

allows our clients to pick their IGORA Vibrance look. My favourites include ‘Paint me Pastel’, which off ers 

playful pastel tones, and ‘Runway Rebel’ for bold fashion looks!” 

DYLAN BRITTAIN, SCHWARZKOPF PROFESSIONAL IRELAND AND UK AMBASSADOR 

ONE TWO GORGEOUS 

A complete colour refresh with irresistible shine 

BREAK THE BRASS 

Neutralising tone-on-tone colour for blonde perfection 

30 


GIMME MORE! 

SOCIAL MEDIA IS BOOSTING YOUR COLOUR BUSINESS – AND YOUR CLIENTS ARE READY 

FOR MORE. SO (DOUBLE) TAP INTO THE WORLD OF IGORA VIBRANCE, THE STATE-OF-THE- 

ART MOISTURISING DEMI-PERMANENT HAIR COLOUR FROM SCHWARZKOPF PROFESSIONAL 

THAT GIVES YOU MORE POWER TO YOUR COLOURING ELBOW! 


BEAUTY IS IN THE eye of the beholder, but #haircolour is in the 

hands of the Instagrammer. Social media has contributed to a huge 

surge in demand for salon colourists to recreate the looks their 

clients have seen online. And with the photo-sharing app providing 

a treasure trove of balayages, ombrés, denim highlights and magical 

rainbow locks to choose from, there’s no sign of this trend slowing 

down – in fact, it’s getting more creative and fast-moving 

by the day! 

Inspired by the ideas and images they’ve seen on Instagram, 

clients now want to be able to change their hair colour without 

either having to wait, or to the long term commitment of permanent 

colour. And of course they never want to compromise the condition 

of their hair. Well, why would they? 

That’s what makes new IGORA Vibrance so exciting. Schwarzkopf 

Professional have given their demi-permanent colour a cuttingedge 

upgrade, setting new industry standards with innovative 

technologies and consistencies that mean IGORA Vibrance can 

now do even more – all while being extra-gentle on hair! 

GLOSS BOSS 

Glossed-up balayage with outstanding shine 

PAINT ME PASTEL 

Multi-faceted pastel toning creates a playful result 

TEMPTING TONES 

Placements of vibrant colour for an eye-catching twist 


31

32 


SO WHAT’S NEW? 

NEW IGORA VIBRANCE IS AN ADVANCED MOISTURISING DEMI-PERMANENT HAIR COLOUR WITH 

A LIQUID FORMULA THAT CAN TURN INTO A GEL OR A CREAM. THIS MEANS YOUR CLIENTS 

CAN EXPECT MORE, AND YOU CAN DELIVER MORE… 


MORE PERFORMANCE – up to 100 per cent more INSTAShine 

(versus untreated hair) with increased hair protection, thanks to 

the Moisturising Protecting Complex with AQUAXYL Technology. 

This innovative technology controls the hair’s inner moisture level to 

stabilise the internal structure of each hair fibre, protecting against hair 

breakage and creating a clean canvas for an even colour result. The 

alcohol-free formula is enriched with Vitamins B3 and B5, helping to 

shield the surface of the hair and creating a beautiful, vibrant shine. 

MORE CONVENIENCE – the new liquid formula with a 1-to-1 mixing 

ratio is easier to formulate, faster to mix and more efficient to apply. 

MORE VERSATILITY – the state-of-the-art Activator system allows 

you to choose between a gel or a cream consistency. Choose the 

IGORA Vibrance Activator Gel, containing a gelifying agent that creates 

a unique gel consistency, for bottle applications and quick services 

at the backwash. Or switch to the IGORA Vibrance Activator Lotion, 

whose special thickening agent transforms the liquid colour into a 

cream consistency, for faster applications and ease of use. 

MORE CHOICE – you now have access to a full range of demipermanent 

colour services, including Dual System Application, 

Tone-on-Tone, Pastel Toning, Neutralisation/Colour Correction, 

Colour Refreshing and Clear Glossing. Matching harmoniously with 

IGORA Royal shades, the 68 IGORA Vibrance shades include IGORA 

Vibrance Clear 0-00, a non-pigmented formulation that can be used 

as a stand-alone gloss upgrade after every colour service, or to dilute 

IGORA Vibrance shades to reduce depth and intensity and to create 

pastel tones. 

The new unique consistencies now available with IGORA Vibrance 

mean you can adapt this innovative, versatile product and the 

techniques you use to create beautiful colour results that are infinitely 

personal and endlessly changeable. Schwarzkopf Professional 

developed IGORA Vibrance to reimagine demi-permanent hair 

colour – helping you deliver more to your clients and creating more 

opportunities to build lucrative colour business in your salon. 

ARE YOUR CLIENTS READY FOR MORE? RE-IMAGINE DEMI-PERMANENT HAIR COLOUR – 

VISIT SCHWARZKOPFPRO.COM AND FOLLOW THE VIBRANT COLOUR MOVEMENT VIA 

#MOREVIBRANCE @SCHWARZKOPFPROUK 


33

THE FUTURE 

THINK YOU KNOW THE WELLA TRENDVISION AWARD? THINK AGAIN! 

GET READY TO SHAPE YOUR FUTURE… 

AT THE WELLA TRENDVISION AWARD UK & Ireland Gold winners’ mentor day at the Wella World Studio London, the lucky Irish champions 

recreated their winning looks for a photo shoot with industry photographer Kevin Luchmun. Not only did they receive the digital images from 

the shoot to add to their portfolio, the incredible looks created by Ireland Creative Vision Gold winner Kerry Moody, DKY Hair and Ireland 

Color Vision Gold winner Leandro Santana Santos are also featured in print here! 

Ireland Gold Color Vision winner: Leandro Santana Santos, Decode Hair 

Ireland Gold Creative Vision winner: Kerry Moody, DKY Hair Company 

To be in with a chance of experiencing an amazing shoot like this, take the first step and book 

a space on the Wella Create Your Look sessions at the Wella Studio Dublin 

34 


IS HERE 


1. CHOOSE YOUR CATEGORY 

NEW! COLOR ARTIST OF THE YEAR 

Create a beautiful colour that complements the 

model’s haircut and individual style. Use expert 

technique, placement and a beautiful finish. 

Please do not enter hair-up or braided looks – 

take inspiration from TrendVision Award 

mentors and the worlds of hair, art and fashion. 

NEW! CREATIVE ARTIST OF THE YEAR 

Highlight your expertise, skill and flair, 

celebrate the beauty of your model and 

complement her style, as well as her hair 

colour. Please do not enter avant-garde looks 

– showcase your creative vision and take 

inspiration from TrendVision Award mentors 

and the worlds of hair, art and fashion. 

MALE GROOMING 

Create a total men’s look, exhibiting excellence 

in craftsmanship for cut, colour and finish, and 

take inspiration from current barbering trends. 

RUNWAY 

Showcase your creativity and push the 

boundaries with an editorial long hair or 

hair-up look. Showcase beautiful style and 

finish, with the option to add hair extensions 

and pieces. 

KEY DATES FOR WELLA 

TRENDVISION AWARD DATES 

• 6 February – photographic entries open online 

• 5pm 20 March – photographic entries close 

• 4 April – photographic results announced 

• 19 August – Ireland Heat 

• 30 September – UK & Ireland Final in London 

2. CREATE YOUR LOOK 

Get your TrendVision Award journey off 

with a bang with Wella’s Create Your Look 

sessions. If you’re looking for advice on 

photography, lighting and how to make 

your entry stand out from the crowd, then 

you’re in luck. These tailored sessions 

are designed to equip you with everything 

you need for your TrendVision Award 2019 

entry. At the end of the two-hour slot 

you will receive a digital photograph of 

your completed look, along with a digital 

toolbox to help you make the most of your 

entry. For 2019, Wella has teamed up with 

iconic industry photographers Kai Wan of 

p.kai hair and Kevin Luchmun.* But that’s 

not all – Emma Summersby, director of 

Summersby Media, is also available to 

advise on raising your profile. For the 

first time, you can now use EventBrite to 

book your place. Simply search for ‘Wella 

Create Your Look’ and you can book in 

your own time, online. 

3. UPLOAD YOUR ENTRY 

Submit your photographic entry online from 

6 February to put yourself in the running for 

the Ireland Heat. Good luck! 

MEET THE 

PROFESSIONALS 

Kai Wan 

Kevin Luchmun 

Emma Summersby 

¤50 exc. VAT 

To book your place, 

head online to eventbrite.com 

and search ‘Wella Create Your Look’ 

*Photographers subject to change. All cutting and colouring must be done prior to session. Only hair, make-up and outfit styling on the day 

For more information, visit wella.com or contact the Wella Events Team 

on 01 416 0900 or wellaevents@cotyinc.com #TVA 


35

Image: Wella Professionals Style Council, photography by Barry McCall, post-production by Dylan Madden. 

Clothes: sunglasses by Om Diva, dress by Zara, scarf by Róisín Gartland. 

GET THE WELLA EDUCATION BOOK 2019 AT WELLA.CO.UK/EDUCATION 

36 


LET’S GO 

COLOUR 


CRAZY 

IT’S TIME TO DIVE INTO TOMORROW’S WORLD OF COLOUR WITH THE LATEST 

INSPIRATIONAL COURSES FROM WELLA EDUCATION #WELLAFAMILY 

There has never been a more exciting time to be a 

colourist. You've got better-than-ever formulations, 

innovative techniques transforming the colour 

landscape and millions of posts on social media 

from colourists and clients illustrating how 

obsessed we all are! Wella Professionals’ tailormade 

education packages combine courses to make 

you an expert. And with colour having such a huge 

moment right now, Wella Professionals has some 

ideal skill-stretchers for 2019… 

OOH, YOU GENIUS! 

Got the colour basics nailed and feel ready to 

challenge yourself creatively? Then you'll want to 

take a look at the Colour Genius course. Over two 

interactive days you will explore the latest trends 

and uncover the freshest techniques that have 

added a whole new dimension to hair colour. 

MAXIMISE YOUR 

COLOUR EXPERTISE 

If you’re ready to master every colour of the 

rainbow (and then some), then the Master 

Colour Expert Maximiser course is for you. 

Created for colourists who completed the 

Master Colour Programme more than three 

years ago, this intensive course will polish 

up your skills and inspire you to unleash 

your creativity. It has the added benefit of an 

introduction to trichology from trichologist Mark 

Blake that will empower you to discuss hair loss 

with your clients. If you’re a Master Colour Expert 

who completed the Master Colour Programme 

more than three years ago, this is the perfect 

course to recharge your skills and your passion 

for colour and deliver on the current client’s 

sky-high demands. 

NEW 2019 COURSES AT THE WELLA STUDIO DUBLIN 

COLOUR GENIUS 

8 to 9 January 

5 to 6 March 

7 to 8 May 

16 to 17 July 

17 to 18 September 

11 to 12 November 

MASTER 

COLOUR EXPERT 

MAXIMISER 

11 to 13 March 

4 to 6 June 

12 to 14 August 

21 to 23 October 


37

WHAT 

LLOYDS HAIR 

DID NEXT… 

CROWNED THE MOST WANTED SUPREME TEAM FOR A SECOND YEAR RUNNING, 

LLOYDS HAIR HAS RISEN ABOVE TRAGEDY TO BECOME STRONGER THAN EVER 

IT HASN’T BEEN an easy year for Lloyds Hair. Having won 

the Supreme Team title at the 2017 Most Wanted Awards, 

it seemed like all was right with the world. And then, as 

co-owners Danielle Kennedy and Tony Heffernan were 

preparing their entry for the 2018 awards, Tony’s father died 

under tragic circumstances. It seemed that entering was out 

of the question – and yet, the most trying times proved the 

Lloyds spirit was stronger than ever. 

“The day after we lost Tony’s father, Tom, I went into the 

salon to see what had to be organised to allow me to be away 

for a while,” Danielle explains. “When I got there I realised 

there was nothing to organise. Our staff had all come 

together the evening before, people had cancelled holidays 

and changed hours to ensure everything was covered. They 

told me that morning: ‘We’ve got this.’” 

And they did. The salon carried on in such a way that 

Danielle struggles to put into words. “It was a feeling that as 

a group we are all in this together, and we all want the same 

outcome; a feeling that when one team member goes down, 

the rest of us will all pull together to pick up the slack and 

make sure we keep this show on the road.” 

This sense of compassion is obvious in so much of the 

work done by the Lloyds Hair team. The salon was one of the 

first to take part in Beauty in All Its Forms, a joint initiative 

between ALFAPARF Milano and Down Syndrome Ireland. 

“We offered work placements to participants in our area, and 

it’s been such a positive experience as we met Our John – 

who now works with us every Thursday,” says Danielle. 

“No-one is in a bad mood when Our John’s here, he’s a beam 

of light who brings us all together.” 

For the past two years the walk-in salon has taken part 

in Junior Achievement Ireland’s LEAP project, which 

is a not-for-profit organisation that teaches children in 

disadvantaged areas practical life skills and opens them 

38 


up to career options. Members of the Lloyds team go into 

schools and discuss business ideas with young people, 

working together on projects outside of the salon. And the 

Annual Breast Cancer Fundraiser is a fixture of the Lloyds 

calendar, bringing the salon together with a common goal. 

The team works for donations, and has so far raised nearly 

€15,000 for Waterford Breast Cancer Support Group. “The 

rewards are immeasurable. It strengthens our bonds, which 

makes our salon an even better place to work, it motivates us 

all and makes us feel good,” Danielle adds. 

Feeling good is imperative to the Lloyds lifestyle. 

Positivity Post-Its are displayed to remind staff of their 

greatness, and regular pizza nights are an essential 

opportunity for getting things off their chest. Then there’s 

the Team Wellness Programme, which provides support from 

an outside expert, covering stress, anxiety management 

and cognitive behaviour therapy. It’s compulsory for all 

trainees to attend at least once a year, but all team members 

are encouraged to take part. “We originally came up with 

the concept to help the team deal with the general stresses 

of salon life – let’s face it, salons can be very stressful – and 

it has had a hugely positive effect on how we communicate 

with each other,” adds Danielle. 

After such challenging times, Danielle and Tony were 

unsure whether to enter the Most Wanted Awards in 2018, 

but in the end made the decision to do it for the team. “After 

everything my head wasn’t in the game to do the entry, but 

I owed it to them – this is the one award that we enter as a 

team,” Danielle says. “I always felt that if I wasn’t there, as 

a day-to-day part of the team, then things would falter – but 

I know now through heart-breaking circumstances that 

that’s not true. It’s how we function as a group that makes 

us a Supreme Team.” 

2018 


ONLY 

OFFERING 

HAIR? 

SALONS 

LIKE YOURS 

ARE IN 

DECLINE 

THE HIGH STREET IS MORE COMPETITIVE THAN EVER. 

IT’S TIME TO RETHINK YOUR BUSINESS, DRAW IN THOSE 

ALL-IMPORTANT CLIENTS AND KEEP THEM LOYAL 

40 


IT’S A DIFFICULT TIME to be a salon owner in Ireland. A whole host of 

nuisances mean that, unless you have what it takes to entice clients into 

parting with their hard-earned cash, your salon could be at risk of closure. 

‘Black market’ hairdressers advertise themselves on social media as 

freelance stylists and target your clients – some of whom may well be evading 

tax and overheads to offer low prices and undercut reputable salons – often 

doing a bad or even unsafe job in the process. 

According to an article published in the Irish Independent in December 

last year, black market trading is estimated to cost the Irish economy close 

to €2.5bn a year, with hairdressers being prominent offenders. Add in the 

new VAT hike for the hospitality industry that will force above board salons 

to increase their prices, and it’s easy to see that if you don’t offer top services 

then you could be in trouble. A Local Data Company survey on retail in the 

UK also revealed more salons offering solely hairdressing were closing than 

opening – it made for stark reading. 

STAYING POSITIVE 

But it’s not all bad news, salons offering other services with hair – such as 

beauty – were increasing. So it’s clear that diversifying services is making 

an impact. A ‘New Year, new you’ mentality is taking hold of your clients this 

January – so why not harness some of that positivity for your salon? 

The easiest way to give your salon a new lease of life is to work with what 

you’re already good at, so take your existing 

services to the next level. Your salon already 

does colour – but do you offer the best colour 

in your area? 

“Gone are the days of just getting a basic 

tint and cut during a salon visit,” says Ciara 

Conway, owner of La Mode salons in Dublin 

and Co. Meath. “Clients now want bespoke, 

tailored colour where you can create the exact 

look they want, while always maintaining 

healthy hair. At La Mode, we are doing 

more and more bespoke colouring services 

where our clients are having very in-depth 

consultations and telling us exactly what 

they are looking for, using social media 

references.” So, how can you make sure 

you’re the best colourist around? It’s all down 

to the right education. “Over the past two 

years we have invested heavily in training so 

that our professional skills are the best they 

can be in colouring and balayage,” explains 

Ciara. “We have been to London to go to Not 

Another Academy’s Perfect Bleed course, 

L’OMBRÉ’S REFINED RECEPTION AREA 

CREATIVE HEAD IRELAND 41

REVO’S SALON STYLE 

we’ve been on the Advanced Creative Colouring course at the HOB Academy, 

and we’ve attended several one-day workshops as well as numerous in-salon 

training days with our team in order to perfect our skills and keep up-to-date 

with this fast-paced and ever-changing industry.” 

TREAT THEM RIGHT 

Offering a luxurious treatment menu can also go hand-in-hand with your new 

and improved colouring services, as clients have become much more aware of 

the damage that certain chemical processes can cause. 

“We installed luxury recliner chairs in our backwash area to enable our 

clients to lie back and really relax while having a treatment,” says Lorraine 

Martin, managing director of Revo Hair & Beauty in Cork. “Additional 

services result in an increase in salon increase revenue – even though the 

profit margin might only seem slight, it’s the extra services that will encourage 

your clients to return.” 

Ciara Conway agrees, and suggests colour additives as a way to plump up 

your bills and maintain healthy hair. “Olaplex is hugely popular and we ensure 

we use it with all of our colour clients, therefore increasing each colour bill. 

We also introduced the amazing SOS treatment Semí Dí Líno by ALFAPARF 

Milano, which is an in-between colour treatment that is one of our best-sellers 

– the results are amazing.” 

If you’re feeling ambitious, adding a whole new dimension to your salon 

is a great way to get new customers through the door and spending. John 

Hickey, operations director of The Greene Room in Co. Clare, realised that 

there was a market for helping those with scalp concerns. So he turned it into 

a cornerstone of his business. 

“We found that our clients’ sensitivity was increasing and they were looking 

to their hair professionals for reasons and support to help,” he explains. “So 

we invested in the Kemon Actyva Trico camera at our Killaloe salon. This 

allowed us to conduct scalp analysis of each client. To get the maximum 

benefit for our staff and clients from the new 

technology, we closed our salon for a day so 

that we could train with it.” 

Sometimes new services can disrupt what 

feels normal to your salon, so it’s important to 

have the time and space to make your clients 

have a truly wonderful experience. 

“We understand that some clients might 

not be comfortable with a camera examining 

their hair follicles while on the salon floor, so 

initially we tried to limit the scalp analysis to 

early in the week,” says John. “However, as 

we were planning our move into our second 

salon, in Co. Tipperary, we were adamant that 

we would have a private room. This provides 

a more intimate consultation space and 

we have since added a private room at our 

Killaloe salon for the same reason.” 

EXTEND YOUR OFFERING 

Hair extensions are another way to grow your 

salon, and with their increasing popularity 

they can draw in a whole new range of clients. 

“Clients are accepting the fact that 

extensions are no longer purely for length 

but a great way of adding volume to their 

natural hair,” says Emma Leung, owner of 

Kelly Leung Hair Design in Malahide. “We 

have three certified Great Lengths stylists in 

our salon and we do between six and 10 heads 

42 


of extensions each week, making extensions a healthy part of our growing 

business. Our clients range from age 18 to 70 – younger people are going for a 

full head of extensions and more mature ladies are using them to thicken and 

fill out the hair, particularly around the sides.” 

The more services you can add to your salon, the more money and 

clients you’ll entice – after all, in such busy times, clients greatly appreciate 

everything that makes their lives a little easier. “Over the past few years we 

have listened to our hair clients and realised that they want everything in a 

one-stop-shop,” says Mohamed Alkurd, managing director of L’Ombré salon 

group in Dublin. “Now we have five combined hair and beauty salons. In the 

New Year we will be opening up a skin clinic where our experts will be offering 

laser hair removal, Botox, filler injections and microblading, as there is a lot of 

demand for these treatments. Our salons are open seven days a week and do 

early starts and late evenings to accommodate all of our clients.” 

“Our main goal was to accommodate a variety of services under one roof,” 

says Lorraine Martin. “Not only can you come to Revo Hair & Beauty to have 

your hair cut and coloured, we also have a nail, brow and lash bars and a 

designated make-up area – our most-requested service is the hair and makeup 

package for clients attending events.” 

Emma Leung agrees – in an age of social media and immediate trends, 

clients know what they want, and they want it as soon as possible. “Adding 

new services and keeping on top of current hair styling trends is vital in this 

industry – innovation is key! We have recently added express services to 

our menu such as flash colour and shine treatments. As people are getting 

busier, we think it’s important to offer a service to clients who are under 

time constraints, so they can still have their hair done and feel good without 

spending hours in the salon.” 

THE RIGHT ENVIRONMENT 

And it’s worth investing in the salon environment they’ll be spending time in. 

“The New Year is a good time to take an inventory of your salon,” says Michael 

Gainfort of Gainfort Salon Design. 

“January and February are traditionally 

quiet months so schedule a refit and keep 

disruption to your business at a minimum. 

Seek professional advice and consider 

hiring specialists who can oversee your 

refit from start to finish – perhaps you could 

even manage a New Year break and leave 

them to it!” 

The latest interiors trends take a less 

is more approach that is both stylish and 

timeless. “We have seen ‘white space’ 

trending,” adds Michael. “Clean and pristine 

white decor lets the colours shine where it 

really matters – your clients’ hair! Natural 

looks are also popular – clients and staff feel 

at peace with the environment using natural 

materials such as stone and wood.” 

If you don’t have the budget for a full 

refit, then some new Maletti furniture can 

offer a change of scene and brighten up 

tired interiors. 

He continues: “Styling stations are now on 

the move. Traditionally on the wall, salons 

are choosing freestanding, low-level stations 

that create social hubs for the salon and give 

clients a new perspective.” 

Make 2019 the year that you step up 

your game, and by the end of it you’ll have 

new skills, clients and services. Forget 

difficult – it’s an exciting time to be a salon 

owner after all! 

MALETTI DESIGN INSPIRATION 


Maverick. Creative. Icon. 

Eugene Souleiman chats 

with Creative HEAD 

Ireland about connecting 

with designers, being 

crowned Most Wanted 

Hair Icon 2018 and his 

enduring punk spirit 

“In a weird 

way I’m in an 

experimental 

part of my career. 

I’m a bit nuts, 

aren’t I?!” 

2018 

EUGENE SOULEIMAN IS NOT one to settle for the 

predictable. As one of the most revered session stylists 

working at Fashion Week and in editorial today, as well as 

in his role as global director of care and styling for Wella 

Professionals, he’s perpetually pushing boundaries. Whether 

it’s using accessories in unusual ways or placing off-centre 

details to provide impact, it’s an indelible signature, one 

which saw him crowned Hair Icon at the 2018 Most Wanted 

Awards. “I was a bit humbled, to be honest,” he admits of the 

win. “To be chosen by people that are knowledgeable, that I 

respect, was really fantastic. They understand.” 

His ability to shapeshift hair has made him a seasonal 

staple for the likes of experimental designers such as John 

Galliano, Yohji Yamamoto and Jeremy Scott. What is it that 

draws him to other boundary-pushing creatives? “I always 

go for the more complicated person,” he says. “In a weird 

way I’m in a experimental part of my career. I’m a bit nuts, 

aren’t I?!” 

For Eugene, it’s all about the character, the story. Galliano 

is a kindred spirit, maybe it’s something to do with both 

of them being South East London boys (Eugene is from 

Woolwich; John from Peckham). For the Maison Margiela 

Couture show in July 2017, Galliano envisioned a woman 

running late who jumps straight out of the shower and into 

44 


her clothes. Eugene took the wet-look hair brief one step 

further by suggesting that they add whisked-up shampoo 

suds, as if she hadn’t even finished rinsing. “For me it’s 

about finding that little detail that’s really subtle and just 

turning it into something else,” he explains. 

It’s signature elements like these that have kept Eugene 

at the forefront of Fashion Week, year after year. “I think 

my work’s quite twisted, in a funny kind of way. It’s putting 

elements together which are quite impossible,” he says. 

“That’s the challenge for me. I’m very much about the idea – 

or a feeling.” 

Touching on his experimental, punk-ish attitude towards 

hair, Eugene considers why his styling is standing out all the 

more now. While he doesn’t think it’s an age thing, it is “a 

demographic moment”. He explains: “Everyone I know who 

is truly creative is older – because they were punks. That was 

when there was nothing and they had to make something 

from nothing.” 

But with social media shining an ever-present spotlight 

on up-and-coming talent, perhaps those coming through 

the ranks are playing it too safe, knowing so many eyes are 

watching? Eugene isn’t completely convinced. “They just 

don’t want to take that risk, and it’s such a shame because 

there’s no reward if there’s no risk, but it’s a heightened fear 

of failure on a public level,” he says. “I don’t have that – at 

the end of the day, I can say I tried.” 

CHALLENGE ACCEPTED! 

EUGENE SOULEIMAN ON THE MOST UNCOMPROMISING HAIR LOOKS HE WORKED ON FOR S/S19 SHOWS 

Images courtesy of Wella Professionals 

OLIVER THEYSKENS 

“The story behind this was a 

romantic entanglement of a young 

lady who’s run away. She’s very 

beautiful, she fell asleep in a forest 

when it was raining and this is how 

she woke up. I just love this hairstyle 

– it feels quite cinematic, it moves 

really well and it reacts with the 

environment. It’s romantic, it’s dark, 

it’s gothic. It’s elegant but raw.” 

MAISON MARGIELA 

“When I look at what John Galliano 

does and his philosophy, it’s very 

simple: he doesn’t care who wears his 

clothes as long as they feel amazing 

in them. Some of the looks were just 

haircuts. With John’s shows everyone 

is treated in an individual way. So 

when you’re doing a show for John 

and you’ve got 32 models, you’re 

doing 32 shows.” 

THOM BROWNE 

“This look was inspired by a single 

dreadlock. It’s graphic, it’s textured, 

it’s fibrous. We had to get hair into its 

most porous state so when we touched 

it, it stayed exactly where we want it 

to. I wanted it to feel almost medieval, 

like it could have been worn by 

knights. Thom offers such an amazing 

platform, he does things with unusual 

proportions which are quite twisted.” 


45

NEAR 

W ILD 

HEAVEN 

TEXTURED, SCULPTURAL AND WITH A PLAYFUL EDGE, 

EUGENE SOULEIMAN ILLUSTRATES EXACTLY WHY 

HE’S THE CURRENT MOST WANTED HAIR ICON 

PHOTOGRAPHY BY ANDREW O’TOOLE 

46 



48 


CREATIVE HEAD IRELAND 49 

HAIR Eugene Souleiman. MAKE-UP Kylie O’Toole, Hart and Co. MODELS Melissa Juratowitch at 

Pride Models, Marlene Kafka at Chadwick Models. PHOTOGRAPHY Andrew O’Toole, Hart and Co.

CUT AND STYLING Lorenzo Marchelle. COLOUR Daniele Caltagirone 

50 


CUT AND STYLING Lorenzo Marchelle. COLOUR Daniele Caltagirone 

COMMON 

PEOPLE 

A STREET STYLE-INSPIRED COLLECTION FROM ALFAPARF MILANO, PEOPLE MELTS TOGETHER 

COOL TEXTURES AND POPS OF COLOUR IN A CELEBRATION OF URBAN DIVERSITY 

PHOTOGRAPHY BY PAUL MAFFI 


CUT AND STYLING Mimmo Laserra. COLOUR Daniele Caltagirone 

52 


CUT AND STYLING Genny D’Auria. COLOUR Daniele Caltagirone 

HAIR STYLING AND COLOUR created using ALFAPARF Milano. 

FASHION STYLING Alessandra Corvasce. MAKE-UP Martina D’Andrea 


Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

Victoria Christie and Ciara O’Sullivan 

True 

TALENT 

Ireland’s biggest salon group hosted 900 guests at its hotly 

anticipated annual competition at the Clayton Hotel on 

Burlington Road – yes, the Peter Mark Colour Trophy 

competition was back and better than ever before. TV 

presenter and fashion designer Brendan Courtney was master 

of proceedings for the evening, which saw stylists from 

up and down the country battle it out using their creative 

talents. The judging panel was an array of both national and 

international experts which included Peter Mark’s senior 

educator and chief judge, Holly O’Keeffe, Patricia Strachan of 

L’Oréal Professionnel, Personal & Social editor PJ Gibbons, 

Headmasters colour ambassador Siobhan Jones and Ian Brady 

of Cats. The result was a spectacular show of colourful visions. 

Tracey Rafter and Holly O’Driscoll 

54 


Pauline Regazzoli and Pauline Aston Andrea Flynn 

Daryl Behan 

Hannah Abuzenen 

And the winners are… 

Peter Mark Colour Trophy 

Sarah Gallagher and Krystal Murphy, William Street, Limerick 

Peter Mark Young Colourist of the Year 

Hannah Abuzenen, Mary Street, Dublin 

Peter Mark Men’s Image Award 

Daryl Behan, Style Club Pavilions, Dublin 

Social & Personal Editorial Photographic Award 

Andrea Flynn, Carlow Shopping Centre, Carlow 

Group winners 

Group one: Holly O’Driscoll and Tracey Rafter 

Group two: Pauline Aston and Pauline Regazzoli 

Group three: Sarah Gallagher and Krystal Murphy 

Group four: Victoria Christie and Ciara O’Sullivan 

Krystal Murphy and Sarah Gallagher 


Christel Lundqvist 

Akos Bodi 

Warren Boodaghians 

YOUTH 

quake 

Anthony Mascolo 

CREATING OPPORTUNITY FOR talented young hairdressers, 

TIGI’s Inspirational Youth project is in its 14th year, taking 

stylists on a life-changing journey to develop creativity and 

talent. The 10 members of the 2018 team gathered their skills 

and creativity for an intimate hair show in London’s Café 

de Paris. Hosted by Anthony Mascolo, TIGI founder and 

international artistic director, it was the culmination of an 

intense training week in classic and advanced cut and colouring, 

session styling, future fashion forecasting, presentation 

skills and – the highlight of the week – a model casting and 

photoshoot. First up was a presentation from the TIGI Creative 

Team entitled Artwork, before the Inspirational Youth team 

unveiled their models, all sporting both TIGI copyright©olour 

and Copyright Create ranges. It was a TIGI family affair, 

with key mentors – European creative director, Akos Bodi; 

global technical creative director, Christel Lundqvist; Warren 

Boodaghians, TIGI Academy global technical creative director, 

and TIGI European session director, Maria Kovacs – all taking to 

the stage alongside the team. 

56 


Akin Konizi 

Darren Ambrose 

Jayson Gray 

Eugene Souleiman 

and Patrick Cameron 

And the winners are… 

International TrendVision Award 2018 Color Vision 

Tanya Grant, Joey Scandizzo Salon, Australia 

International TrendVision Award 2018 Creative Vision 

Sergei Chernyshev, Pavel Okhapkin Studio Salon, Russia 

ghd Queen Maker winner 

Team 1 including UK winners Nikki Clifford and Krista 

Ward, with mentors Abby Smith and Dmitry Vinokurov 

#SpeakEIMI winner 

Team 4 with mentors Cyrill Brune and Matthias Herzberg 

Couture Color winner 

Team 8 with mentors Darren Ambrose and Jayson Gray 

Couture Collection winner 

Team 8 with mentors Darren Ambrose and Jayson Gray 

UK and Irish winners 

Complete 

RETREAT 

Rossano Ferretti 

IT WAS ALL-CHANGE for the 2018 International Trend Vision 

Award, as national winners gathered in Lisbon for a new 

Creative Retreat Experience. Wella Professionals global creative 

director of care & styling and ghd Fashion Week ambassador 

Eugene Souleiman showcased a few of his S/S19 looks, while 

Coty Professional Beauty global ambassador Rossano Ferretti 

discussed his approach to hairdressing. Andreas Kurkowitz, 

Wella Professionals global color ambassador, introduced the 

seasonal colour palette from its Insta-Vintage Movement. Then 

it was over to 16 mentors from across the globe – including 

Zoë Irwin, Akin Konizi, Abby Smith, Darren Ambrose, Bruce 

Masefield and Karbon Kyd Jayson Gray – to lead the teams of 

national winners through a variety of challenges. 


Our gorgeous model who got 

me and @briandoneit to the 

LCT Ireland Final 2018! 

What an inspirational day with 

@adamreedhair #masterclass 

#haireducation #ghd 

#TBT to winning 

Peter Mark Colour Trophy 

in 2017 with @emhair- 

I still can’t believe I’m a 

L’Oréal ID Artist! 

What an honour 

In the 

frame 

Sara Cubero Escudero of 

Style Club North Earl Street, Dublin 

(@sara_cubero), snaps away 

This beautiful colour 

transformation took me nearly 

five hours… but was worth it! 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

LCT Ireland 2018 semi-final 

with @briandoneit and our 

model @megolas-the-elf 

Fantasy looks with fashion 

by Claire Garvey worn by 

@hannahobrien08 

A closer look at my model for 

the Electro Art show at the 

Peter Mark Colour Trophy 2018 

Had the pleasure to work with 

L’Oréal Professionnel #botanea 

on the stunning @biancaburgio 

Playing with the 

Majirel Metallics 

by @lorealpro 

58 


products that will leave your hair looking 

gorgeous and smelling divine 

DISCOVER MORE AT MILKSHAKEHAIRCARE.IE 

milkshakehairireland 

0044 1392 365177

Creative HEAD Ireland January 2019

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