The Seaport Story

Seaport Hotel & 

World Trade Center 

The Seaport Brand Story 

SEA THE DIFFERENCE SM

Contents 

OVERVIEW 

Page 1 

THE PURPOSE OF THE SEAPORT STORY 

Page 6 

OUR MISSION STATEMENT & VISION 

Page 8 

WHO ARE OUR STAKEHOLDERS? 

Page 16 

WHAT SETS US APART FROM THE 

COMPETITION? WHAT ARE WE 

MOST PROUD OF? 

Page 18 

HERE’S WHAT OUR GUESTS SAY 

Page 20 

WHAT MAKES OUR SERVICE SO GOOD? 

Page 22 

WHAT ELSE DO OUR GUESTS SAY 

ABOUT US? 

Page 24 

WHAT ARE THE WORDS GUESTS USE TO 

DESCRIBE US AND HOW WE DESCRIBE 

OURSELVES? 

Page 28 

WHO DO WE COMPETE AGAINST? 

Page 30 

SUMMING IT ALL UP. OUR BRAND 

POSITIONING STATEMENT 

Page 32 

BEYOND SERVICE. WHY ELSE DO 

GUESTS CHOOSE US? 

Page 34 

HOW DO WE DELIVER 

EXTRAORDINARY SERVICE 

CONSISTENTLY? 

Page 36 

OUR PRODUCT AND SERVICE 

DEVELOPMENT GUIDELINES 

Page 38 

OUR VISUAL LOOK AND STANDARDS 

Page 40 

HOW DO WE WORK WITH 

EACH OTHER? 

Page 80 

QUALITY AT SEAPORT. HOW DO WE 

STAY ON TOP? 

Page 82 

OUR COMMITMENT TO CORPORATE 

AND SOCIAL RESPONSIBILITY 

Page 84 

IN SUMMARY 

Page 86

Overview 

Since we opened in 1998, the Seaport has 

always been known as a pioneering and 

innovative organization providing guests 

with world-class service that’s also highly 

personalized, warm and genuine. 

When we opened our doors, there wasn’t 

much in the neighborhood except 

parking lots and our World Trade Center. 

We quickly made a name for ourselves 

throughout Boston providing a distinctive 

level of service, innovative guest amenities 

and culinary offerings that stood out from 

the competition. 

And the combined Seaport Hotel & 

World Trade center provided the 

opportunity to create the most unique 

venue in Boston, redefining the concept 

of hospitality for the city. 

1

IN FACT WE 

WERE 

APPLAUDED 

FOR CREATING 

A VARIETY OF 

INNOVATIVE 

BOSTON 

“FIRSTS” AS 

PART OF OUR 

CORE 

PRINCIPLES. 

The first entirely smoke-free hotel 

in Boston 

The first hotel to offer complimentary 

WiFi in guest rooms and all public 

spaces 

The first hotel to be service-inclusive 

The first hotel with an expansive 

fitness facility complimentary 

to guests 

The first hotel with a major commitment 

to being environmentally friendly 

2 3

Even our 

name, the 

Seaport Hotel, 

was a first. 

When we opened, our neighborhood 

was known as the South Boston 

Waterfront. With the success of the 

hotel and building of the office towers, 

the Seaport name has now become 

synonymous with the area which we 

now call the Seaport District. 

4 5

The Purpose 

of The Seaport 

Story 

So why have we created this document we’re calling The Seaport Story. 

We’re doing so to capture in written form the Seaport story as it relates to our 

core stakeholders, what makes Seaport so unique and different, and what we 

as Seaport team members need to do to live the Seaport story and keep it 

growing and improving each and everyday. While we have many training 

materials about how to do our jobs the goal of this document is to be your 

“one-stop shop” for what makes Seaport, Seaport! 

SEAPORT. SEA THE DIFFERENCE. SM 

6 7

Our Mission 

Statement 

Every successful organization has a core 

mission statement that guides the 

organization and outlines the goals and 

objectives of the company in words that 

all team members can embrace. Ours is 

as follows: 

Seaport’s mission is to engage the talent, passion and great ability of the 

entire Seaport team, inspiring individual and team excellence and the 

highest level of professionalism. This is accomplished by creating a culture 

where all team members are valued for their enthusiasm, confidence, courage 

and unique cultural experiences and backgrounds. We strive to consistently 

outperform our competition in everyway possible by being creative and 

innovative in our work by developing and delivering fresh experiences that 

wow our guests. We remain dedicated to extraordinary personalized service for 

our customers and genuine care and respect for each other. Collectively these 

beliefs and actions lead to delivering ambitious results to our owners, team 

members and guests. 

8 9

Seaport's 

Vision 

We lead 

We Inspire 

We Care 

We Have Fun 

We Succeed 

10 11


Values 

A large part of our success as an 

organization lies in the values that we 

as a company have as central to our 

mission: 

Open & Honest Communication 

Continuous Improvement 

Teamwork 

Ownership 

Integrity 

Professionalism 

12 

Performance 

13


Culture 

Our Seaport Values are embodied in 

the way we work together and with 

our guests: 

Accountability 

Ownership 

Service Focused 

Sales Focused 

Empowerment 

Green 

Care for Team Members 

Opinions Matter 

Attention to Details 

Open and Honest Communication 

Continuous Improvement 

Integrity 

Professionalism 

Respect 

Competitive 

Challenge the Status Quo 

Speak Your Mind 

Development of People 

Embrace Change 

Transparency 

Enthusiasm 

Positivity 

Can Do Attitude 

Admit Mistakes 

Give and Receive Feedback 

Pride 

Fun 

Teamwork 

Tripod Satisfaction 

Self-Awareness 

14 

15

Who 

Are 

Our 

Stakeholders? 

Our stakeholders are the key audiences 

that we serve in order to generate 

revenue, fulfill our mission statement and 

thrive as an organization. They are as 

follows: 

OUR GUESTS 

The business and leisure guests who stay with us daily. Among the 87 hotels they 

could have chosen in Boston, they have selected us and it’s our responsibility to 

ensure that they feel that they’ve chosen wisely and that the service and experience 

we provide makes them want to tell their friends and come back again and again! 

WEDDINGS AND SOCIAL GALA PLANNERS AND ATTENDEES 

We’re one of Boston’s most popular hotels for weddings and major charitable social 

events. We’re known for the quality of our food, our personalized service and variety 

of venues and most importantly for the memories that we make for people attending 

events at Seaport. In many ways, we’re Boston’s hometown hotel for major events. 

OUR TEAM MEMBERS 

Seaport is committed to being a best of class employer providing all team members 

with a workplace in which they can grow and prosper and in which they can be 

proud. 

MEETING PLANNERS AND ATTENDEES 

The people who select Seaport for business meetings and conferences and drive 

millions of dollars of revenue to our hotel. We’re known as one of the best hotels for 

business meetings in the Northeast and these events, whether they are for ten people 

or 2,000, keep our hotel humming and all of us busy. 

OUR NEIGHBORHOOD 

In just a few short years the Seaport District has become a thriving business and 

residential community and we benefit from office workers and residents dining in our 

restaurants, using WAVE, parking in our garage and referring friends and family to stay 

with us. 

OUR OWNERS 

We are committed to making our owners proud of their investment in Seaport and 

committed to continuing to make Seaport great. 

16 17

What Sets Us 

Apart From the 

Competition? 

What Are We Most 

Proud Of? 

While there are many things that make 

us different and better than our 

competitors, the one thing that we’re 

told most consistently is the service they 

receive from Seaport team members. 

Of course we have beautiful guest 

rooms, great food, a great location and 

wonderful meeting and event spaces — 

but so do lots of other hotels in Boston 

and around the world. 

• What sets us apart is the warmth, 

friendliness and extraordinary service 

that each and every one of us provide 

day-in-and-day-out. 

• The team members of Seaport and 

the genuine connections that we 

make with our guests create lasting 

impressions and memories that just 

can’t be replicated elsewhere. 

• It’s the reason our rankings are so 

high in TripAdvisor and other travel 

websites, why we win so many meeting 

awards and why our scores are so high 

in our guest satisfaction surveys. 

18 19

What 

Our 

Guests 

Say 

Always amazing ✪✪✪✪✪ 

From hotel appearance, the room, the food, the staff - everything at the Seaport Hotel 

is amazing and upscale. One of my favorite places to stay when I’m in Boston. Great 

location as well - easy walk or drive to my office. Water views are a plus. Surrounding 

restaurants and stores are a great convenience. Love the Seaport Hotel! 

One of our best stays! ✪✪✪✪✪ 

Very courteous staff. Great location, decent parking rates. Impeccable service. Our 

room was amazing, the views were really cool. The on-screen personalized services 

were also awesome. Can’t wait to go back! 

Consistently great hotel ✪✪✪✪✪ 

I have stayed here several times and each time the hotel is terrific. The location is 

ideal and the parking is very convenient. The rooms are extremely comfortable and 

very clean. The staff is so pleasant and accommodating. The food selections were 

delicious. I highly recommend this hotel. 

20 21

What 

Makes 

Our 

Service 

So 

Good? 

Our status as a locally-owned independent hotel. 

As a team we’re able to create our own rules and standards. 

Diversity. 

Our team members come from all over the country and all over 

the globe and we respect the differences and strengths that we 

all bring to Seaport 

Longevity. 

Unlike many other hotels where employees come and go 

frequently, it’s not uncommon for Seaport team members to have 

been here for 5, 10, 15 and even 20 years. That allows us to work 

more effectively as a team and to have familiar and friendly faces 

greet our guests. 

Empowerment. 

We empower our team members to take whatever initiatives they 

think best to serve our guests, remedy problems and to create 

memorable experiences without seeking a manager’s approval. 

22 23

What Else 

Do Our 

Guests Say 

About Us? 

• While we’re a big hotel, we feel more 

like a boutique with a cozy lobby and 

residential design. 

• We’re Boston’s hometown hotel, 

locally owned and one of the city’s 

most popular venues for major 

social and charitable functions and 

celebrations. 

• We’re flexible and creative. We’re not 

bound by rules and regulations from a 

corporate headquarters thousands of 

miles away. We have the freedom to 

be creative and innovative to meet our 

guests’ needs. 

• Our culinary product in both A La Carte 

and Banquets is unique featuring 

seasonal and often locally sourced 

products at a quality level that few 

hotels can match. 

• We continue to go the extra mile and 

reinforce our core principles providing 

free WiFi, complimentary bottled water, 

complimentary access to one the city’s 

largest and most comprehensive gyms, 

complimentary bicycles and more. 

24 25

What Else 

Do Our 

Guests Say 

About Us? 

• We’re family friendly and take pride in 

making families feel welcome. 

• We’re committed to being 

environmentally and socially 

responsible from our bee colonies 

to our herb garden, electric vehicle 

charging stations, green roofs, 

chemical-free cleaning products and 

more – guests notice and appreciate 

our green efforts. And we’ve received 

a number of national, regional and 

local awards and accolades for our 

efforts. Being green is one of our core 

principles and points of differentiation. 

• We're locally owned and committed 

to our city and community. Through 

donations, in-kind gifts and service and 

team member initiated voluntarism 

we give back to the community we 

live in enriching the lives of our team 

members and the community. 

26 27

WHAT 

ARE 

THE 

WORDS 

THAT 

GUESTS 

USE TO 

DESCRIBE 

US 

GENUINE 

PERSONAL 

DELICIOUS 

THOUGHTFUL 

WARM 

HOME 

AWAY FROM 

HOME 

RESPONSIVE 

FRESH 

UNIQUE 

TO 

BOSTON 

CONSISTENT 

AUTHENTIC 

BEST 

OF 

CLASS 

FRIENDLY 

CREATIVE 

BEAUTIFUL 

BEST HOTEL 

I’VE EVER 

STAYED IN 

FLEXIBLE 

CARING 

AND HOW WE DESCRIBE 

OURSELVES? 

28 29

Who Do 

We Compete 

Against? 

BUSINESS & LEISURE GROUP MEETINGS SOCIAL EVENTS 

WEDDINGS 

Westin Waterfront 



State Room 

Renaissance Waterfront 



Country Clubs 

InterContinental Boston 



Boston Harbor Hotel 

Hyatt Regency Boston 



Exchange Conf. Center 

Element Seaport District 

Marriott Copley 

Marriott Copley 

Local Destination Venues 

Aloft Seaport District 

Westin Copley 

Westin Copley 

Envoy 

Park Plaza 

Park Plaza 

Boston Harbor Hotel 

Hyatt Harborside 

Boston Convention & ExhibitionCenter 

Park Plaza 

Lawn on D 

Sheraton Boston 

30 31

Summing 

It All UP. 

Our Brand 

Positioning 

Statement. 

Our brand positioning statement is quite 

simply the “reasons why” a guest or 

client should choose Seaport. Our 

elevator speech. At Seaport our brand 

positioning statement is as follows: 

For all our guests and clients, Seaport provides a refreshingly different level of warm 

and attentive service and amenities that sets it apart from major brand competitors. 

Locally owned, Seaport is Boston’s hometown hotel and is known for offering the most 

flexible and responsive service in the city from Boston’s most experienced team. 

As our name suggests, we overlook the Boston waterfront and our casually elegant 

atmosphere and refreshing service keep our guests coming back time and again. 

Seaport. SEA THE DIFFERENCE TM 

32 33

Beyond 

Service. 

Why 

Else 

Do 

Guests 

Choose 

Us? 

Beyond Service. 

Why Else Do 

Guests Choose Us? 

PARKING 

ONE OF 

NEW ENGLAND’S 

GREENEST HOTELS 

COMPLIMENTARY 

ON-LINE NEWSPAPERS 

AND MAGAZINES 

THOUGHTFULLY 

DESIGNED GUEST 

ROOMS WITH BEDSIDE 

POWER AND 

USB PORTS 

COMPLIMENTARY 

BOTTLED WATER 

DAILY 

A SEASONED AND 

EXPERIENCED TEAM 

THAT KNOWS THE HOTEL 

AND THE CITY 

COMPLIMENTARY 

BICYCLES IN SEASON 

FLEXIBLE DIETARY 

OPTIONS IN A LA CARTE 

AND BANQUET MENUS 

FOR MAJOR DIETARY 

AND ALLERGEN ISSUES 

LOCATION 

QUALITY OF FOOD 

FOR BANQUETS 

ONE NIGHT 

COMPLIMENTARY 

VALET PARKING 

FOR HYBRID CARS 

CITY AND HARBOR 

VIEWS THROUGHOUT 

ALL GUEST ROOMS, 

PUBLIC SPACES AND 

MEETING/EVENT ROOMS 

VARIETY OF 

MEETING AND 

EVENT SPACE 

UNIQUE OUTDOOR 

VENUES AND 

PARKS ON CAMPUS 

COMPLIMENTARY WIFI 

IN GUEST ROOMS AND 

ALL PUBLIC AREAS 

COMPLIMENTARY 

FITNESS CENTER WITH 

INDOOR POOL, 

STEAM-ROOMS 

AND MORE 

SERVICE-INCLUSIVE 

(NO TIPPING) 

34 35

How Do We 

Deliver Extraordinary 

Service 

Consistently? 

I’M A 

PROBLEM 

SOLVER! 

I LOOK 

MY BEST! 

• We look for opportunities to greet our 

guests with a warm smile and eye 

contact. 

• We ask them how they are and how 

we can serve them. 

• We look for appropriate ways to 

engage them in conversation 

• We provide our team members with a 

powerful tool we call EMPOWERMENT 

encouraging them to surprise and 

delight our guests even if it costs 

money without seeking approval 

from their managers and we celebrate 

the WOW moments they create for 

our guests. 

• We look our best in terms of grooming 

and wardrobe and adhere to our 

uniform and grooming standards 

• We work as a team within our 

departments and with other 

departments to provide the highest 

level of quality service and products 

that are consistent with agreed upon 

standards. 

• We use the Seaport Quality Process to 

look for ways to continually improve 

and innovate. 

• We use benchmarking tools such as 

Medallia, TripAdvisor and Coyle to 

measure guest satisfaction and to 

identify opportunities for improving 

the guest experience. 

• We provide a consistent guest 

experience throughout the hotel and 

in the products and services we provide. 

I’M A 

SEAPORT 

EXPERT! 

I WOW 

THE 

GUEST! 

AORDINARY 

RI MAKE THE ORDINARY EXT 

I GREET 

GUESTS BY 

NAME! 

I SMILE! 

I THANK 

THE 

GUEST! 

36 37

Our Product 

and Service 

Development 

Guidelines 

One of the many benefits we have as an 

independent hotel is that we are able 

to create or our guidelines for our guest 

experiences. But we also need to make 

sure that what we deliver is “on brand” for 

the Seaport Experience. 

• To help each of us to determine what 

is on brand for Seaport we should ask 

ourselves the following questions: 

1. Is what I am doing or creating a 

positive and memorable experience 

for the guest? 

2. If it is a public facing communication 

(print, digital, etc), it needs to have 

been designed and approved by 

The Seaport Hotel has always been refreshingly different — a 

wonderful place to stay, to meet, to socialize, to dine. But it’s 

the marketing department. 

time to recharge our batteries, rejuvenate our thinking, and take 

our look and our service to a new level. It’s time for a Fresh Start! 

Please What does submit this mean for us? requests for projects 

• A Fresh Start in the way we think about our guests’ experience 

• A Fresh Start in developing new ways to serve them 

• A Fresh Start in what we provide…in our guest rooms, to either Craig Cunningham or Lauri 

Wave, in Aura, Tamo, Seaport Café and Seaport Provisions, in 

meetings, weddings and events 

Howe with a sufficient lead time 

We’re getting a 

fresh 

(five working 

start! 

days at least). 

3. Have 

That’s 

all 

why we 

the 

developed our 

departments 

Fresh positioning 

and teams 

to capitalize on our strengths and unique 

features. Fresh means 

impacted 

• On the ocean’s edge with 

by 

fresh harbor 

this 

breezes 

agreed upon the 

• An independent hotel, unrestricted by the mandates and 

“cookie cutter” style of chain hotels 

• A history of innovation, like being the first all non-smoking 

service 

hotel in Boston and one of the 

product 

few to provide complimentary 

deliveries before 

WiFi 

• A service culture that is warm, natural, spontaneous, refreshing 

• A commitment to keeping the planet fresh with Seaport Saves 

it is approved and executed? 

What’s next? 

Our 4. Positioning If it Statement is public facing has the sales/ 

Inspired by fresh ocean breezes and the innovative vibe of the Seaport 

District, the marketing Seaport Hotel delivers experiences team that are always fresh provided and input and 

creative. We have an energized and enthusiastic commitment to ensure 

every guest and client experience is refreshingly individualized, the 

opposite of approved? 

predetermined chain hotel experiences. Every single meeting, 

wedding, meal and cocktail is created precisely for that guest, providing a 

fresh experience each time. 

• Within budgetary guidelines provided by 

your managers is it the best that it can be? 

• Do I know what my competitors are doing 

in the area and is this different and better? 

• Is it consistently executed throughout the 

hotel so that guests, meeting attendees 

and event planners can rely on the same 

experience? 

• Is it authentic to Seaport? 

Genuine 

Innovative 

Fresh 

Green 

Local and authentic 

• In developing new products and services 

Positioning is strategic thinking behind who we are and how 

we want to be perceived. Positioning is a concept… and branding is 

can I say yes to these three questions: 

what brings that concept to life. 

Branding communicates our positioning both visually and verbally. 

It determines what our guests and prospective guests think of us 

1. Is it consistent 

and differentiates 

with 

us from 

the 

other hotels in 

Seaport 

their minds. Our brand is 

brand 

our personality. 

Everything our guests see, read and hear about us, plus everything 

and the Seaport they experience way with us, communicates of something doing about who we things? 

are. This extends from advertising to menus, web sites to room 

décor, conventions to weddings. 

2. Is the graphic design, look and feel 

A fresh new 

consistent branding! with our brand standards? 

3. Does it Fresh 

Colors, patterns, photos and illustrations all leave an impression and 

create a WOW experience 

define our style. Here’s how we’re building our visual personality. 

Palette 


We’ll be using bright, welcoming colors. 

that surprises and delights our guests 

Icons & Patterns 

Different We’ve developed a series of icons or badges to denote our 

different services. Drawn from the fantastic mythology of the sea, 

and clients? they are unique, elegant and totally contemporary. 

Alive 

When so many hotels are so predictable, we want to reinforce 

our independence and freedom to express ourselves differently. 

Our badges and patterns can be as subtle as sand or as wild as 

4. Was it Fun created 

the waves, 

in 

but they 

collaboration 

will be distinctly, refreshingly Seaport, full of 

with 

whimsical sea creatures and Fresh references to Boston’s 

seaport past. 

the sales Warm and marketing team? Note: 

Surprising 

This is mandatory for all major projects. 

Innovative 

Personal 

The Seaport Hotel has always been refreshingly different — a 

wonderful place to stay, to meet, to socialize, to dine. But it’s 

time to recharge our batteries, rejuvenate our thinking, and take 

our look and our service to a new level. It’s time for a Fresh Start! 

What does this mean for us? 

• A Fresh Start in the way we think about our guests’ experience 

• A Fresh Start in developing new ways to serve them 

• A Fresh Start in what we provide…in our guest rooms, in 

Wave, in Aura, Tamo, Seaport Café and Seaport Provisions, in 

meetings, weddings and events 

We’re getting a 

fresh start! 

That’s why we developed our Fresh positioning 

to capitalize on our strengths and unique 

features. Fresh means 

• On the ocean’s edge with fresh harbor breezes 

• An independent hotel, unrestricted by the mandates and 

“cookie cutter” style of chain hotels 

• A history of innovation, like being the first all non-smoking 

hotel in Boston and one of the few to provide complimentary 

WiFi 

• A service culture that is warm, natural, spontaneous, refreshing 

• A commitment to keeping the planet fresh with Seaport Saves 

What’s next? 

Our Positioning Statement 

Inspired by fresh ocean breezes and the innovative vibe of the Seaport 

District, the Seaport Hotel delivers experiences that are always fresh and 

creative. We have an energized and enthusiastic commitment to ensure 

every guest and client experience is refreshingly individualized, the 

opposite of predetermined chain hotel experiences. Every single meeting, 

wedding, meal and cocktail is created precisely for that guest, providing a 

fresh experience each time. 

How do you express our Seaport 

personality in photos? Think 

outside the box, then add a dose 

of waterfront whimsy and offer 

guests a compelling invitation to 

experience the Seaport difference 

for themselves. 

Our photography, whether stock or 

original, should always be charming 

and/or whimsical. 

Positioning is the strategic thinking behind who we are and how 

we want to be perceived. Positioning is a concept… and branding is 

what brings that concept to life. 

Branding communicates our positioning both visually and verbally. 

It determines what our guests and prospective guests think of us 

and differentiates us from other hotels in their minds. Our brand is 

our personality. 

Everything our guests see, read and hear about us, plus everything 

they experience with us, communicates something about who we 

are. This extends from advertising to menus, web sites to room 

décor, conventions to weddings. 

A fresh new 

branding! 

Fresh 


Different 

Alive 

Fun 

Warm 

Surprising 

Innovative 

Personal 

Colors, patterns, photos and illustrations all leave an impression and 

define our style. Here’s how we’re building our visual personality. 

Palette 

We’ll be using bright, welcoming colors. 

Icons & Patterns 

We’ve developed a series of icons or badges to denote our 

different services. Drawn from the fantastic mythology of the sea, 

they are unique, elegant and totally contemporary. 

When so many hotels are so predictable, we want to reinforce 

our independence and freedom to express ourselves differently. 

Our badges and patterns can be as subtle as sand or as wild as 

the waves, but they will be distinctly, refreshingly Seaport, full of 

whimsical sea creatures and Fresh references to Boston’s 

seaport past. 

38 

39

Our Visual Look 

And Standards 

40 41

Our 

Brand Graphic 

Standards 

Our Brand Graphic Standards are our visual identity to all our stakeholders 

and it's critical that we ensure that all our guest-facing materials adhere to 

them. The following pages outline our graphic standards and all public-facing 

collateral, signage, etc. must be designed and approved by the Seaport 

marketing department. 

42 43

Seaport Hotel 

Logo 

ONE COLOR LOGO 

PANTONE 3015 CORPORATE COLOR 

KNOCK OUT LOGO 

44 45

SM 

Seaport Hotel 

Typography 

OUR CHIEF STEWARD HANGS OUT ON THE ROOF. 

Meet Edwin Medrano, Chief Steward. Edwin and his staff keep our equipment humming. But 

it’s his rooftop hives and 1,000,000 bees that put our own honey on your breakfast table and in 

our signature dishes. Seaport’s Official Beekeeper rides a bike to work and is passionate about 

the Seaport Green Team and the role he plays in creating a unique and memorable experience 

for you. It’s because of people like Edwin that Seaport consistently claims the top ranking in 

TripAdvisor’s popularity index. Sweet. 

S E A T H E D I F F E R E N C E 

One Seaport Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com 

Advertising fonts 

MAIN HEADLINE FONT 

BODY COPY 

MAIN HEADLINE FONT 

AVENIR LITE STD MEDIUM 

AVENIR LITE STD 65 MEDIUM 

ALL CAPS 

AVENIR LITE STD 35 LIGHT & AVENIR LITE STD FOR LEAD IN SENTENCE 

UPPER & LOWER CASE 

ABCDEFGHITERITAM IN 

NIUS FORUNUM IN IAM 

PATUM POSTUS 

BODY COPY FONT 

AVENIR LITE STD LITE 

USAGE EXAMPLE 1 

THINGS START BUZZING 

WHEN OUR CHIEF STEWARD’S 

AROUND. 

SIZE - 15 PT 

LEADING - 17 PT 

KERNING - 0 

LEFT ALIGNED 

USAGE EXAMPLE 2 

Meet Edwin Medrano, Chief Steward. Edwin and his staff keep 

our equipment humming. But it’s his rooftop hives and 1,000,000 

bees that put our own honey on your breakfast table and in our 

signature dishes. Seaport’s Official Beekeeper rides a bike to work 

and is as passionate about making Seaport “green” as he is about 

creating a unique and memorable experience for you. It’s because 

of people like Edwin that guests return to Seaport again and again. 

Sweet! 

SIZE - 9 PT 

LEADING - 13 PT 

KERNING - 0 

JUSTIFIED BUT CAN BE FLUSH LEFT 

BODY COPY TO BE INDENTED DEPENDING 

UPON WIDTH OF AD 

Teatideto vigiterehem terfexfds me cend 

ucit, di publis hostimus, qui etimis, verum 

Patorem in hosulum mo viri iu videm sulia? 

Simur publiconsus essdfds et publicasdam 

horurore mo vit. Sernius, quis norur. Quam 

dium terum ta poti, publinvocula nonsume 

cut verunum obus 

TAGLINE FOR ADS 

AVENIR LITE STD 65 MEDIUM 

ALL CAPS 

S E A T H E D I F F E R E N C E SM 

SIZE - 9 PT BUT DEPENDS ON WIDTH OF 

BODY COPY. 

KERNING - 980 (WIDTH OF BODY COPY) 

JUSTIFIED 

46 47

Color Palette 

PANTONE - 3015 C 

CMYK: 100 55 19 3 

RGB: 13 18 162 

WEB: 0d12a2 


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RGB: 172 198 134 

WEB:acc686 

48 49

Pattern 

50 51

One Color Pattern 

52 53

Stationery 

200 Seaport Boulevard 

Suite 50 

Boston, MA 02210 

617.385.5200 

www.seaportboston.com 


Suite 50 


Mailing Label 

Notecard 


Suite 50 


Rule is FPO ONLY 

DO NOT PRINT 

No. 10 envelope 

Letterhead 

Buisiness card 

54 55

Key Card 

Keycard fronts and back 

Operating Instructions: 

Touch card to the 

lock reader above 

the door handle. 

When green light 

appears, press handle 

and open door. 

Help us help the environment! 

When you check-out, please return 

this card to the Front Desk so that 

it can be recycled. 

To find out more about Seaport’s 

commitment to sustainability, 

visit our website 

www.seaportsaves.com 

Fronts 

Back 

56 57

Guest Services 

Book 

Notebook binder with tabs, divider pages and sample pages 

GUEST SERVICES 



W E L C OM E T O 

THE SEAPORT HOTEL IN BOSTON’S MOST 

EXCITING NEW NEIGHBOR HOOD! 


IN-ROOM DINING ext. 4305 

We’re delighted to welcome you to a hotel experience we hope you will find 

Breakfast . . . . . . . . . . . . . . . . . . . . . . 6:00 a.m. – 11:30 a.m. 

All-Day Dining . . . . . . . . . . . . . . . . . . . 11:30 a.m. – 11:00 p.m. 

All-Day Dining Friday and Saturday. . . . . . . . 11:30 a.m. – Midnight 

incredibly comfortable and refreshingly different. Whether you’re here for 

business or pleasure, our goal is to make your visit truly special. 

Begin with a fabulous location – directly on the water – with views that stretch 

out across the Boston Harbor Islands and span the city skyline. Sea breezes, the 

Please contact our in-room dining manager for catering needs in your 

room, including hospitality bar setup and hors d’oeuvres. 

sight of ships and sailboats right outside the windows, a run or stroll along the 

HarborWalk... you won’t find amenities like these elsewhere in Boston. 

D INING 

A ONE- O f-A-kIND WATErfrONT 

AURA RESTAURANT – Lobby Level ext. 4300 

Breakfast 

Monday through Friday . . . . . . . . . . . . . . 6:30 a.m. – 10:30 a.m. 

Saturday . . . . . . . . . . . . . . . . . . . . . . 7:00 a.m. – 11:30 a.m. 

Sunday/Holiday . . . . . . . . . . . . . . . . . . 7:00 a.m. – 12:30 p.m. 

Boston Harbor symbolizes our city’s history... and its future. From a tiny 

settlement in the North End (within easy walking distance) to the world-class city 

it is today, Boston is one of America’s most historic, intriguing and cosmopolitan 

cities. And the Seaport District is at the crossroads of its past and future. Home 

at one time to clam flats, seafood warehouses, railroads and sugar refineries, the 

Lunch 

Monday through Friday . . . . . . . . . . . . . . 11:30 a.m. – 2:00 p.m. 

Seaport District still boasts a working fish pier and is also home to museums, 

award-winning restaurants, entertainment venues and striking new buildings 

Dinner 

Tuesday through Saturday . . . . . . . . . . . . . 5:30 p.m. – 10:00 p.m. 

and parks. 

Enjoy delicious contemporary, globally-influenced, locally-sourced 

cuisine, introducing guests to a confluence of vibrant and exciting 

flavors. Aura’s cuisine is complimented by an award-winning wine list 

and a warm and inviting atmosphere reminiscent of the private quarters 

of a ship’s captain. Aura also offers two private dining rooms ideal for 

social celebrations or corporate functions. 

Feel the energy. The Seaport District is where 21st century Boston is taking 

shape. There’s something new virtually every day. Discover new shops and 

galleries. Experience dozens of the city’s best restaurants. Or venture farther 

afield as the Seaport District is ideally situated for exploration by foot, public 

transport or water taxi 

TAMO BAR & TERRACE – Lobby Level ext. 4315 

S EA THE DIffE r ENCE SM 

Sunday through Thursday . . . . . . . . . . . . . 11:30 a.m. – Midnight 

Friday and Saturday . . . . . . . . . . . . . . . . 11:30 a.m. – 1:00 a.m. 

Tamo Terrace (seasonal) . . . . . . . . . . . . . . 11:30 a.m. – 10:00 p.m. 

Lighter fare served all day . . . . . . . . . . . . . 11:30 a.m. – 11:00 p.m. 

Work hard. Then relax. Enjoy Seaport’s amenities, from a complimentary fitness 

center with a view to complimentary wireless Internet throughout our awardwinning 

conference and meeting destination, from enticing restaurant offerings 

to our unique Pillow Library menu. 

SEAPORT CAFÉ – Lobby Level ext. 6310 

Our tagline is our goal: to provide you with superior amenities and service, 

delivered with innovation, sophistication, and genuine warmth. Welcome to 

Boston’s most accommodating hotel. 

Monday through Friday . . . . . . . . . . . . . . 6:30 a.m. – 4:00 p.m. 

Saturday and Sunday . . . . . . . . . . . . . . . 7:00 a.m. – 1:30 p.m. 

Holiday hours vary. 

Serving coffee, pastries, soup and sandwiches 

Sample divider page 

Sample interior pages 

58 59

Other 

Collateral 

SUMMER FUN 

AT THE SEAPORT WORLD TRADE CENTER HEADHOUSE 

Please accept our apologies but this 

parking ticketing station is not working. 

You will find other parking 

ticketing stations on each level of 

the garage adjacent to the elevators. 

WE’RE SO SORRY. 

This door is not working. 

Please use the adjacent door. 

Temporary Hotel Signage 8.5 x 11 - This is the format for all temporary hotel signage in public areas. 

Join Us For Our Summer 

Food Truck Festivals 

WEDNESDAY, JULY 26 

& 

WEDNESDAY, AUGUST 23 

5:30 - 8:00 P.M. 

FOOD TRUCK FARE • MUSIC • OUTDOOR GAMES 

Visit seaportboston.com/events 

YOUR REMOTE, 

MOUSE & KEYBOARD 

ALL IN ONE! 

WELCOME TO SEAPORT’S 

GUEST ROOM 

ENTERTAINMENT SYSTEM 

SHORTCUT 

TO 

SERVICES 

SURF THE INTERNET ON YOUR TV 

PRESS EITHER 

TO RETURN 

HOME 

NAVIGATE 

WITH 

BUTTONS 

OR USE THE 

MOUSE 

Welcome to Seaport! 

WATCH YOUR FAVORITE BROADCAST 

AND CABLE CHANNELS 

STREAM YOUR OWN CONTENT INCLUDING 

NETFLIX ® AND HULU ® 

CLICK FOR 

TV PROGRAM 

GUIDE 

USE FOR 

TIMED TV 

SHUTDOWN 

PRESS EITHER 

TO WATCH 

HD TV 

CONTROL 

YOUR 

STREAMING 

DEVICES 

SEA THE DIFFERENCE SM 

LEARN ABOUT SEAPORT’S AMENITIES 

AND SERVICES 

TURN OVER THIS CARD TO LEARN MORE 

Flip Your Remote 

for a Full Keyboard 

As great as it is, your Remote will only work in your room. 

60 

Event Template 

Seaport Remote Control Leaflet 5x8 

Summer Flyer 

61

Other 

Collateral 

Doorhanger 

S e a p o r t 

in-room dining 

menu 


EGGS 

2 Eggs Any Style . . . . . . . . . . . . . . . . . . . . . . $12.00 

Side: 

Breakfast potato Young greens 

Eggs: 

Sunny side up Over easy Over medium 

Over hard Scrambled Poached 

Toast: 

White Wheat Rye 

Cinnamon raisin English muffin 

Breakfast Meat: 

Pork breakfast sausage 

Chicken-apple sausage 

Applewood smoked bacon 

Canadian bacon 

3 Egg Omelet . . . . . . . . . . . . . . . . . . . . . . . . $15.00 

Side: 

Breakfast potato Young greens 

Fillings: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75¢ Each 

Spinach Broccoli Olives 

Tomato Basil pesto Mushroom 

Roasted red pepper Caramelized onion Sausage 

Ham Bacon Boursin 

Smoked cheddar Swiss cheese American cheese 

Toast: 

White Wheat Rye 

Cinnamon raisin English muffin 

Eggs Benedict . . . . . . . . . . . . . . . . . . . . . . . . $15.00 

Canadian bacon, English muffin, hollandaise 

Sides . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.00 each 

Pork breakfast sausage 

Tomato 

Applewood smoked bacon 

Young greens 

Chicken-apple sausage 

Avocado 

Canadian bacon 

Breakfast potato 

SWEETS 

French Toast . . . . . . . . . . . . . . . . . . . . . . . $17.00 

Buttermilk pancakes . . . . . . . . . . . . . . . . . . . $15.00 

Plain Strawberries Banana 

Belgian Waffle . . . . . . . . . . . . . . . . . . . . . . $17.00 

Strawberries & cream Brown sugar & banana 

Assorted Dry Cereals . . . . . . . . . . . . . . . . . . . . .$5.00 

Cereal: 

Special K ® Corn Flakes Raisin Bran 

All-Bran Rice Krispies ® Frosted Flakes ® 

Milk: 

Whole milk Skim milk Soy milk 

With fruit: . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.00 

Banana 

Strawberries 

Bagel 

Cream cheese, jam & butter . . . . . . . . . . . . . . . . . . . $5.00 

Cream cheese, smoked salmon, tomato, red onion . . . . . . $17.00 

Irish Oatmeal . . . . . . . . . . . . . . . . . . . . . . . . .$8.00 

Brown sugar 

Raisins 

Whole milk 

Skim milk 

FRUITS 

Grapefruit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 

Seasonal melon & fruit . . . . . . . . . . . . . . . . . . . . . . $11.00 

Mixed berries . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.00 

Yogurt parfait . . . . . . . . . . . . . . . . . . . . . . . . . . . $15.00 

granola, non-fat vanilla yogurt, mixed berries 

BREAKFAST 

BEVERAGES 

Coffee, small pot . . . . . . . . . . . . . . . . . . . . . . . . . $6.00 

Coffee, large pot . . . . . . . . . . . . . . . . . . . . . . . . . $10.00 

Decaffeinated coffee, small pot . . . . . . . . . . . . . . . . . $6.00 

Decaffeinated coffee, large pot . . . . . . . . . . . . . . . . . $10.00 

with 

Milk Skim milk Cream 

Lemon 

Honey 

Selection of Tea . . . . . . . . . . . . . . . . . . . . . . . .$5.00 

Earl Grey Black Currant English Breakfast 

Orange Pekoe 

Hot Chocolate . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00 

Espresso . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 

Milk (glass) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.00 

Skim milk (glass) . . . . . . . . . . . . . . . . . . . . . . . . . . $3.00 

Fresh squeezed orange juice . . . . . . . . . . . . . . . . . . . $5.00 

Fresh squeezed grapefruit juice . . . . . . . . . . . . . . . . . $5.00 

Cranberry juice . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00 

Apple juice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00 

Pineapple juice . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00 

V8 ® juice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00 

Bottled water . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00 

Guest Name: _________________________________________________ 

Room #: ______________________________________________________ 

Number of Guests: ____________________________________________ 

Signature: ____________________________________________________ 

Please check requested time frame of delivery 

6:00 – 6:15 7:30 – 7:45 9:00 – 9:15 

6:15 – 6:30 7:45 – 8:00 9:15 – 9:30 

6:30 – 6:45 8:00 – 8:15 9:30 – 9:45 

6:45 – 7:00 8:15 – 8:30 9:45 – 10:00 

7:00 – 7:15 8:30 – 8:45 Other _____________ 

7:15 – 7:30 8:45 – 9:00 

Please place on your doorknob by 2:00 a.m. We observe a “service 

inclusive” policy, and it is not necessary to tip. An additional $3.00 

delivery charge* and 18% service charge will be added to your bill. 

*Delivery charge does not represent a tip or service charge for waitstaff, 

service employees or service bartender 

62 63

Faces of Seaport 

Advertising 

Seaport faces ads full page 

MIKE MIXES PEOPLE AS WELL AS DRINKS. 

Meet Head Bartender Mike Wuschke. (Yes, that’s pronounced “Whiskey.”) Mike is about as 

authentic a Boston bartender as you’ll find, with an encyclopedic knowledge of classic and new 

cocktails and an incredible ability to ensure that no one at his bar remains a stranger. When 

you sit at his bar, you are his personal guest. This genuine interest in people is what makes 

Seaport employees special. They are why our guests return again and again, and why Seaport 

consistently claims the top ranking in TripAdvisor’s popularity index. Cheers! 


S M 


64 65

Faces of Seaport 

Posters 

Seaport Faces Posters 32 x 59 

THINGS START BUZZING WHEN OUR 

CHIEF STEWARD’S AROUND. 

Meet Edwin Medrano, Chief Steward. Edwin and his staff keep our equipment humming. 

But it’s his rooftop hives and 1,000,000 bees that put our own honey on your breakfast table and in 

our signature dishes. Seaport’s Official Beekeeper rides a bike to work and is as passionate about 

making Seaport “green” as he is about creating a unique and memorable experience for you. 

It’s because of people like Edwin that guests return to Seaport again and again. Sweet! 

CHEF RICHARD IS SO FRESH. 

Meet Executive Chef Richard Rayment. A good chef insists on fresh, locally sourced ingredients 

on his daily menus. A great one like Richard Rayment believes even a banquet for 1,000 people 

deserves a customized menu. Not only is his food fresh, so is Chef Richard’s thinking. Classically 

trained, this native Brit has worked all over the world. Guests rave about his intriguing international 

flavors, innovative dishes and beautiful presentations. Thanks to passionate staff members like 

Chef Richard, guests return to Seaport again and again. Delicious! 

IF YOU HAVE A COLD, WE HAVE MARIA. 

Meet Housekeeper Maria Valencia. It’s her job to notice if you need tissues and toothpaste. 

It’s her nature to notice that you have a cold and knock on your door with a cup of Seaport’s famous 

ginger tea. It’s not on the menu, but Maria, along with our entire housekeeping staff knows how 

to brew this soothing cup of cold relief. Like all Seaport employees, Maria cares. Our staff is a major 

reason why guests return to Seaport again and again. Bless you! 




One Seaport Lane | Boston, MA 02210 | 800-SEAPORT | www.seaportboston.com 



66 67

Wedding 

Advertising 

Double page spread 

Single page 

Advertising 

YOUR DAY. YOUR WAY. 

It’s your moment. Make it perfect at Seaport Boston. Beautiful ballrooms looking out on 

Boston Harbor and the city skyline, four-star cuisine and impeccable service, wedding 

bells and billowing white. You’ll even have your own dedicated wedding consultant for 

the day. At Seaport Boston, we vow to make your dream wedding come true. 

Dazzling venues | Beautiful outdoor spaces | Four-star cuisine | Easy access & parking 

WE DO “I DO” WITH A VIEW. 

Wedding bells and billowing white. Beautiful ballrooms with spectacular city and harbor 

views. Four-star cuisine and impeccable service. It’s your day, and at Seaport Boston, we do it 

your way. We vow to make your dream wedding come true. 



SM 


S M 

Person + Killian Photography 


Person + Killian Photography 

68 69

Meetings 

Advertising 

Full page ad 

MORE ROOMS WITH A VIEW THAN ANY 

OTHER HOTEL IN BOSTON. 

Harbor views, city views, garden views. The Seaport Hotel & World Trade Center has them 

all in 180,000 SF of meeting space – more than any other hotel in Boston. With 7 ballrooms and 

42 meeting rooms in total, outdoor gardens and terraces plus 7 private dining rooms, and a 

demonstration kitchen, Seaport has the space you need for your next meeting or event. And 

we’re the easiest hotel in Boston for access, minutes from Logan Airport and downtown via our 

own MBTA Silver Line stop, water taxi and car. Call us to find out more at 617.385.4212. 

Named by Fodor’s As One of North America’s Greenest Hotels. 

Complimentary WiFi I 24-Hour Business Center I Complimentary 24-Hour Health Club 


SM 


70 71

CITYVIEW BALLROOM 

cruise lines 

& North End 

Crosswalk 

Crosswalk 

LIGHTHOUSE I 

10 minutes 

LIGHTHOUSE II 

& North End 

TAMO BISTRO + BAR 

FLAGSHIP BALLROOM 

PLAZA BALLROOM 

SEAPORT BALLROOM 

AURA RESTAURANT 

To 

I-90 

LOBBY LEVEL 

Plaza Level 

Mezzanine Level 

& Complex 

from Seaport World Trade Center, 8 minute walk 

Airport & Downtown 

Logan Airport 

& North End 

Water Taxi 

SPACE 


WAVE HEALTH 

& FITNESS 

POOL 

DIMENSIONS 

w/Ceiling Height 

SQ. FT. 

EXERCISE 

STUDIO 

CLASSROOM 

3 PPL Per 6' 

PORTE COCHERE 

ENTRANCE 

PLAZA 

MEETING ROOM 

THEATER 

DOWN TO 

MEZZ. 

LEVEL 

CONFERENCE 

3 PPL Per 6' 

PLAZA GARDEN 

A 

PLAZA BALLROOM LOBBY 

U-SHAPE 

3 PPL Per 6' 


B 

LIGHTHOUSE I 

BALLROOM 

HOLLOW 

SQUARE 

3 PPL Per 6' 

TO 

LIGHTHOUSE I 

C 

DOWN TO 

MEZZ. LEVEL 

BANQUET 

72" rounds 

of 12 

Plaza Ballroom 114' x 66' x 16' 7,524 336 700 80 96 112 648 750 

Rear Screen 315 650 450 

Dance Floor 480 

Plaza A 35' x 66' 2,310 120 192 48 54 64 168 200 

Plaza B 42' x 66' 2,772 150 245 48 54 64 240 250 

Plaza C 36' x 78' 2,808 138 240 48 54 64 228 250 

Plaza A&B 77' x 66' 5,082 220 480 56 84 96 408 450 

Plaza B&C 78' x 66' 5,148 280 500 56 84 96 468 500 

Plaza Meeting Room 10' x 24.5' 246 10 

Plaza Ballroom Lobby 20' x 192' 3,722 

SPACE 

DIMENSIONS 


SQ. FT. 

CLASSROOM 

3 PPL Per 6' 

THEATER 

CONFERENCE 

3 PPL Per 6' 

U-SHAPE 

3 PPL Per 6' 

HOLLOW 

SQUARE 

3 PPL Per 6' 

BANQUET 

72" rounds 

of 12 

Lighthouse l 62.5' x 75' x 10' 4,687 220 300 350 

Lighthouse II 51' x 28' x 9' 1,428 80 25 20 24 96 100 

TO 

SEAPORT 

WORLD 

TRADE 

CENTER 

RECEPTION 

RECEPTION 

SPACE 

DIMENSIONS 


SQ. FT. 

CLASSROOM 

3 PPL Per 6' 

THEATER 

CONFERENCE 

3 PPL Per 6' 

U-SHAPE 

3 PPL Per 6' 

HOLLOW 

SQUARE 

3 PPL Per 6' 

BANQUET 

72 rounds 

of 12 

Constitution 33' x 38' x 9'4" 1,254 60 130 32 34 40 108 130 

Liberty 41' x 22' x 9'4" 902 30 88 32 32 37 72 80 

Liberty A 20.5' x 22' x 9'4" 451 15 40 16 16 21 36 40 

Liberty B 20.5' x 22' x 9'4" 451 15 40 16 16 21 36 40 

SPACE 

DIMENSIONS 


SQ. FT. 

CLASSROOM 

3 PPL Per 6' 

THEATER 

CONFERENCE 

3 PPL Per 6' 

U-SHAPE 

3 PPL Per 6' 

HOLLOW 

SQUARE 

3 PPL Per 6' 

BANQUET 

72 rounds 

of 12 

Seaport Ballroom 98' x 39' x 10'6" 3,822 219 420 80 84 96 336 450 



Seaport A 32' x 39' 1,248 60 125 32 40 48 108 130 

Seaport B 43' x 39' 1,677 96 216 32 44 56 156 220 

Seaport C 23' x 39' 897 24 64 28 21 32 50 60 

Seaport A&B 75' x 39' 2,925 156 340 56 68 80 264 350 

Seaport B&C 66' x 39' 2,574 120 280 50 52 58 206 280 

SPACE 

CONSTITUTION 

DIMENSIONS 


A 

LIBERTY 

B 

SQ. FT. 

CLASSROOM 

3 PPL Per 6' 

ELEV. 

UP TO 

PLAZA LEVEL 

MEZZANINE LOBBY 

DOWN TO 

LOBBY LEVEL 

THEATER 

CONFERENCE 

3 PPL Per 6' 

U-SHAPE 

3 PPL Per 6' 

HOLLOW 

SQUARE 

3 PPL Per 6' 

BANQUET 

72 rounds 

of 12 

Flagship 1,868 144 170 

Flagship A 34' x 38' x 11'6" 1,292 60 130 32 34 40 108 130 

Flagship B 16' x 36' x 11' 576 27 42 24 26 28 36 40 

A 


B 

TO LIGHTHOUSE I 

ELEV. 

C 

LIGHTHOUSE II 

TO 

LIGHTHOUSE 

B 

FLAGSHIP 

BALLROOM 

A 

RECEPTION 

RECEPTION 

RECEPTION 

SPACE 

LOADING 

DOCK 

ADMIN. OFFICES 

DIMENSIONS 


ACTION 

KITCHEN 

BUSINESS 

CENTER 

BOARDROOM 

BUSINESS 

CENTER 

Action Kitchen 47' x 56' x 9'7" 2,196 30 50 

Aura 46' x 78' x 9'7" 2,595 140 175 

Magnum 60 100 

Magnum A 12' x 27' x 9'7" 351 10 – 24 15 – 30 

Magnum B 23' x 27' x 9'7" 621 21 – 40 30 – 60 

TAMO Loft 26' x 16' x 9'3" 500 10 – 24 15 – 35 

SQ. FT. SEATED RECEPTION FEATURES 

State‐of‐the‐art demonstration kitchen with 

four distinct stations, including a Molteni range 

Flat-screen video wall with live feed and recording AV capabilities 

Dining room and conference room 

Fireplace 

Formal restaurant setting 

Includes two private dining rooms 

Semi-private dining area 

French windows overlooking the lobby 

Comfortable seating 

64" flat-screen television 

TAMO Terrace 13' x 80' 1,040 20 50 Sheltered by permanent umbrellas 

Larkin Boardroom 12' x 15' x 8'6" 229 6 

Business Center Boardroom 15' x 10' x 8'6" 165 8 

FRONT 

DESK 

CONCIERGE 

LOBBY 

FRONT 

ENTRANCE 

BELL 

DESK 

A 

MAGNUM 

PRIVATE 

DINING 

B 

UP TO 

MEZZ. LEVEL 

ELEV. TO PARKING 

AURA 

TAMO BISTRO 

LARKIN 

BOARD- 

ROOM 

GIFT 

SHOP 

UP TO 

MEZZ. 

LEVEL 

SEAPORT 

BAKERY 

TAMO 

LOFT 

B 

TAMO BAR 

TO 

SEAPORT 

WORLD 

TRADE 

CENTER 

TAMO 

TERRACE 

CITYVIEW BALLROOM 

cruise lines 

& North End 

Crosswalk 

Crosswalk 

LIGHTHOUSE I 

10 minutes 

LIGHTHOUSE II 

& North End 

TAMO BISTRO + BAR 

FLAGSHIP BALLROOM 



AURA RESTAURANT 

To 

I-90 

LOBBY LEVEL 

Plaza Level 


& Complex 

from Seaport World Trade Center, 8 minute walk 

Airport & Downtown 

Logan Airport 

& North End 

Water Taxi 

SPACE 

WAVE HEALTH 

& FITNESS 

POOL 

DIMENSIONS 


EXERCISE 

STUDIO 

SQ. FT. 

CLASSROOM 

3 PPL Per 6' 

PORTE COCHERE 

ENTRANCE 

PLAZA 

MEETING ROOM 

THEATER 

DOWN TO 

MEZZ. 

LEVEL 

CONFERENCE 

3 PPL Per 6' 

PLAZA GARDEN 

A 

PLAZA BALLROOM LOBBY 


U-SHAPE 

3 PPL Per 6' 

B 

LIGHTHOUSE I 

BALLROOM 

TO 

LIGHTHOUSE I 

C 

HOLLOW 

SQUARE 

3 PPL Per 6' 

DOWN TO 

MEZZ. LEVEL 

BANQUET 

72" rounds 

of 12 

Plaza Ballroom 114' x 66' x 16' 7,524 336 700 80 96 112 648 750 



Plaza A 35' x 66' 2,310 120 192 48 54 64 168 200 

Plaza B 42' x 66' 2,772 150 245 48 54 64 240 250 

Plaza C 36' x 78' 2,808 138 240 48 54 64 228 250 

Plaza A&B 77' x 66' 5,082 220 480 56 84 96 408 450 

Plaza B&C 78' x 66' 5,148 280 500 56 84 96 468 500 

Plaza Meeting Room 10' x 24.5' 246 10 

Plaza Ballroom Lobby 20' x 192' 3,722 

SPACE 

DIMENSIONS 


SQ. FT. 

CLASSROOM 

3 PPL Per 6' 

THEATER 

CONFERENCE 

3 PPL Per 6' 

U-SHAPE 

3 PPL Per 6' 

HOLLOW 

SQUARE 

3 PPL Per 6' 

BANQUET 

72" rounds 

of 12 

Lighthouse l 62.5' x 75' x 10' 4,687 220 300 350 

Lighthouse II 51' x 28' x 9' 1,428 80 25 20 24 96 100 

TO 

SEAPORT 

WORLD 

TRADE 

CENTER 

RECEPTION 

RECEPTION 

Floor Plan 

Brochures 

Floor plan brochures 8.5 x 11 

Seaport Meetings 

Seaport hotel 

Meetings 


Seaport Meetings 






OVERVIEW OF SEAPORT FACILITIES SEAPORT HOTEL AND WORLD TRADE CENTER PLAZA LEVEL SEAPORT HOTEL 

MEZZANINE LEVEL 

SEAPORT HOTEL 

HARBOR LEVEL 

SEAPORT HOTEL 

OVERVIEW OF SEAPORT FACILITIES SEAPORT HOTEL AND WORLD TRADE CENTER PLAZA LEVEL SEAPORT HOTEL 

Harbor Level 

Commonwealth Hall 

MBTA “T” Stop 

Silver Line to Logan 

Financial District, 

Downtown, Back Bay 

Harbor Level 


MBTA “T” Stop 

Silver Line to Logan 



HARBORVIEW 

BALLROOM 

HARBORVIEW 

BALLROOM 

Plaza Level 


Harbor Level 

Waterfront 

Ballroom 


& Complex 

BLVD. OF FLAGS 

Provincetown Ferry 

and Spirit of Boston 



Head House 

Concourse 

SEAPORT BOULEVARD 

EAST SERVICE ROAD 

Water Taxi service 

to Logan Airport 

and 

City Destinations. 

B STREET 

Plaza 

Garden 

Lighthouse 

Garden 

LIGHTHOUSE 

BALLROOM 

Plaza Level 

Entrance 

ACTION 

KITCHEN 

To 

I-93 



Plaza Level 


Harbor Level 

WORLD TRADE CENTER AVE. 

CONGRESS STREET 

Wave Health 

& Fitness 

SEAPORT LANE 


Silver Line MBTA Stop 

Bridge to Boston Convention & Exhibition Center – 

from Seaport Hotel, 5 minute walk; 

SUMMER STREET 

D STREET 

S E A P O R T H O T E L 

Constitution 

Seaport Ballroom 

Flagship Ballroom 

ELEV. 


Plaza Level 


Harbor Level 

Waterfront 

Ballroom 


& Complex 

BLVD. OF FLAGS 

Provincetown Ferry 

and Spirit of Boston 



Head House 

Concourse 

SEAPORT BOULEVARD 

EAST SERVICE ROAD 

Water Taxi service 

to Logan Airport 

and 

City Destinations. 

B STREET 

Plaza 

Garden 

Lighthouse 

Garden 

LIGHTHOUSE 

BALLROOM 

Plaza Level 

Entrance 

ACTION 

KITCHEN 

To 

I-93 



Plaza Level 


Harbor Level 

WORLD TRADE CENTER AVE. 

CONGRESS STREET 

Wave Health 

& Fitness 

SEAPORT LANE 


Silver Line MBTA Stop 

Bridge to Boston Convention & Exhibition Center – 

from Seaport Hotel, 5 minute walk; 

SUMMER STREET 

D STREET 


Plaza Ballroom Plaza Garden Lighthouse I 

Plaza Ballroom Plaza Garden Lighthouse I 

Action Kitchen 

Aura Dining Room 

TAMO Loft 

inside front cover and page 1 

72 73

Hotel 

Brochure 

Saddle stitched brochure 4 x 9 

Seaport Hotel & 

world trade center 

Rooms 

with a view 

Comfort, luxury and a good night’s sleep 

Entrance 

Entrance 

Enjoy the latest in conveniences and the 

luxury of a truly comfortable room. Exquisite 

Frette ® linens, Keurig ® coffee makers, and 

Bose ® Wave radios with MP3 connectivity – 

they’re just a few of the amenities found in 

every room. 


But not all rooms are the same. Some 

overlook sweeping harbor views... some 

overlook the city skyline. And we offer 

allergen-free PURE rooms as well for the best 

night’s sleep you’ve ever experienced. 


Ahotel for ALL seasons... 

for all Reasons 

Seaport is the perfect place to get down to business... 

or to unwind. We’re right next door to the Boston 

Convention & Exhibition Center and adjacent to 

Boston’s Financial District. And when it’s time to relax 

we have one of the city’s most luxurious fitness clubs, 

Wave, with a variety of fitness classes and treatments. 

Step outside and you’ll discover Boston’s popular 

HarborWalk, the Institute of Contemporary Art and 

dozens of the city’s most popular restaurants. It’s all 

here in the bustling Seaport District. 

And don’t forget our selection of suites, 

where you can meet, entertain or retreat into 

luxurious privacy. 

The Seaport difference? 

• Luxurious Gilchrist & Soames toiletries 

• The Seaport Pillow Library – flat or fluffy, 

buckwheat or down – it’s your choice. 

For information please call us at 617.385.4000 

or visit us at seaportboston.com 


• Water taxi and MBTA stop right on our campus 

• Complimentary bicycles to explore Boston 

Front and back covers 

OBC 

OFC 

One Seaport Lane | Boston, MA 02210 IFC IBC 

Inside front and back covers 

Sample spread 

P10 

P3 

P4 

P9 

Foodwith a viewpoint 

Start with a passion for fresh, local ingredients. 

Add the inspiration of the waterfront and New England 

culinary traditions. The result? A wonderful dining 

experience, whether you’re into appetizers and martinis 

in Tamo or savoring Aura’s spectacular regional cuisine. 

Relax 

REJUVENATE. REWARD 

YOURSELF. 

It’s easy at Seaport. 

• Concierge for dining, entertainment and 

travel arrangements 

• 24/7 Business Center with complimentary 

computers, fax and color copier 

• Zipcars ® in our 2,300-space underground 

garage 

• Seaport Provisions, the gift shop with fine 

wines and locally crafted gifts as well as 

newspapers and toiletries. 

Make waves – or not – at our 11,000 square 

foot Wave Health & Fitness facility, free to 

hotel guests. 

• Exercise classes 

• Heated lap pool 

• State-of-the-art fitness equipment 

• Personal trainers 

• Massage 


• Yoga, Pilates, Spin, we’ve got them all. 

• Natural light! Work out with a view! 

A 

Boston’s 

easy-access hotel 

Seaport is right on the harbor... and right 

where all forms of transportation come 

together. 

• Ten minutes from Logan International 

Airport by car 

• Directly adjacent to Routes I-93 and I-90 

(Massachusetts Turnpike) 

• MBTA Silver Line stop on our campus 

• Water taxi service 

• Trains and buses from South Station to 

New England, New York and beyond 

Be sure to explore the Seaport District and 

Boston! It’s an easy walk to historic and 

cultural attractions and just a few minutes 

to the Financial District. 


• Complimentary weekday shuttle service to 

downtown and North Station 

• The Seaport water shuttle to city waterfront 

locations... just 10 minutes to the airport 

Right ON the WATER, 

wHERE EVERYTHING 

IS FRESH, BRIGHt AND 

WELCOMING 

Welcome to the Seaport Hotel & World Trade 

Center. From the fresh sea breeze to our fresh 

approach to hospitality, we hope your Boston 

experience will be everything you wish... 

and more. 

With amenities like our own pillow library, 

water taxi docks, complimentary WiFi and an 

award-winning commitment to sustainability, 

you’ll find this isn’t your typical hotel. We hope 

you’ll give Seaport four stars for warmth as 

well as excellence. 


• Service inclusive policy – you never have 

to worry about tipping 

• Complimentary WiFi in all guest rooms 

and public areas 

Eat in or eat out. Order In-Room Dining... or a picnic 

basket to go. And if you have to eat on the run, there’s a 

great sandwich or king-size cookie waiting for you at the 

Seaport Café. 


• Honey from our own hives 

• Herbs from our own garden 

• Seasonally prepared menus featuring local ingredients 

Distance By Taxi/Car 

Logan Airport 10 Minutes 

Downtown/Financial 

District 

5 Minutes 

Faneuil Hall 

5 Minutes 

Boston Common 5 Minutes 

Back Bay 

10 Minutes 

74 75 

P6 

P7 

P8 

P5 

P2 

P11 

P12 

P1

Catering 

Menu 

Digital menu 8.5 x 11 


culinary experience 

c h e f ’ s 

s e a s o n a l 

selections 

c h e f ’ s 

s e a s o n a l 

selections 



BREAKFAST 

S e a p o r t 


Seaport Culinary Guide from Chef 

We here in New England are blessed to have four very distinct seasons, each beautiful in its own way. 

And with these seasons we are fortunate to be able to enjoy a variety of seasonal offerings from our 

coastal waters and our farms that have created a rich culinary tradition. 

It is this bounty of seasonal offerings that has inspired me to create what we believe to be a very unique 

approach to our banquet menu – a menu that will change each month to bring our guests produce, fish 

and other ingredients that are fresh, local and in season. 

This is a departure from the traditional catering menu which plans out months in advance the specifics 

of each meal with specific proteins, starches and vegetables. With Seaport’s Seasonal Offerings we will 

select the three key staples for each menu based on what is fresh at the time – just as you would if you 

were having someone over to dinner at your house. 

Of course for clients who like to plan ahead we will continue to be able to select from an extensive 

selection of menu options for each meal period. 

And while my emphasis as Executive Chef here at Seaport is to bring to you the best of New England, 

I do so also with the influences of more than forty years of being a culinary globetrotter working in 

Europe, the Americas and the Far East. 

For each dish that we create here at Seaport, my goal is to combine both what is familiar and 

approachable with a twist of something unusual based on my experience cooking around the world and 

new trends that I’m discovering in the incredibly dynamic and evolving world of food. 

I invite you to join me on this culinary adventure and allow me to present a menu that is personal, 

inventive and memorable for you and your guests. 

Sincerely, 

Executive Chef Richard Rayment 

About Chef Richard 

With more than forty years of professional culinary experience, Chef Richard Rayment is a classically trained chef from London 

who has worked around the world, including London, San Francisco, Sydney, Bermuda and Boston. Chef Richard was trained in 

the traditional City Guild apprenticeship programs in the UK and then, as a young chef, traveled the world on cruise lines with 

ports of call in the Mediterranean, South America, and the Far East. Before coming to Seaport, Chef Richard worked in a variety of 

executive chef positions for Ritz Carlton both in San Francisco and Boston and also for the prestigious St. James Club in London. 

Influenced by the many regional spices and foods that he has experienced on his travels, and the bounty of fresh and local 

ingredients and food that he first discovered while working in California, his approach to cooking is to combine the best of what is 

local with the spices and cooking techniques that bring out the best of each element on the plate. 

Chef has taken the opportunity to reflect the seasonality of New England 

where possible in his menu creation, currently we are featuring: 

Food inspired by 

the Farmer to the Chef 

BREAKS 

FALL HARVEST BREAK 

Selection of Local Apples and Pears 

Diced Apple with Seaport Local Honey Popcorn Brittle 

Cheddar and Pumpkin Dip with Toasted Nut Bread and Crackers 

Hot and Cold Apple Cider with Cinnamon Sticks 

$19 per guest 

LUNCH 

SOUPS 

Included in your menu price. 

Butternut, Bacon and Pear Bisque 

and 

Thai Spiced Chicken Noodle soup 

SANDWICH 


Hand Carved Roasted Turkey Breast, Housemade Cranberry and Orange Sauce, 

Sage and Onion Stuffing, Ciabatta Bread 

HOT PRESSED SANDWICH 


Duck Confit, Emmental Cheese, Apples, Watercress, Whole Wheat Bread 

OUR LOCAL SOURCES 

Seaport is pleased to offer locally sourced produce from a variety of farms in Massachusetts 

and the region. In addition we also source many of our deli meats from McKenzie Country 

Classics ® featuring all natural artisan meats from Vermont. 

FARMS . .............. 

ORIGIN 

Back Yard Farms . . . . . . . . . . . Madison, ME 

Baggott Farms . . . . . . . . . . . E. Windsor, CT 

Brookdale Farm . . . . . . . . . . . Hollis, NH 

Carlson’s Orchards . . . . . . . . . Harvard, MA 

Czajkoski Farms . . . . . . . . . . . Hadley, MA 

Dargoonian Farms . . . . . . . . . . Andover, MA 

Eva’s Garden . . . . . . . . . . . . S. Dartmouth, MA 

Harvest Farms . . . . . . . . . . . . Whately, MA 

Jonathan’s Organics . . . . . . . . . Rochester, MA 

Kenney Farms . . . . . . . . . . . . Concord, MA 

Lanni Orchards . . . . . . . . . . . Lunenburg, MA 

New Hampshire Mushroom Co.. . . Tamworth, NH 

Simone’s Riverside Farm . . . . . . Sharon, MA 

Two Friends Farms . . . . . . . . . Attleboro, MA 

Wards Berry Farm . . . . . . . . . . Sharon, MA 

Wilson Farms . . . . . . . . . . . . Litchfield, NH 

Yonder Farms . . . . . . . . . . . . Valatie, NY 

S e a p o r t 


BREAKFAST 

BREAKFAST UPGRADES continued 

Scrambled Eggs with Tomato and Chive 

$8 per guest 

Sliced Seasonal Fresh Fruit and Berries Served with Raspberry Yogurt 

$12 per guest 

Sliced, Smoked Salmon with Cream Cheese, Capers, Onions, Hard- 

Cooked Eggs and Sliced Tomatoes, Served with Mini Bagels 

(Serves 20) 

$250 per side 

French Toast with Berry Compote 

$8 per guest 

Hickory-Smoked Bacon or Grilled Sausages 

Two pieces per guest 

$6 per guest 

Egg and Sausage Buttermilk Biscuit 

$8 per guest 

Breakfast Pizza, Spinach, Egg, Cheddar 

$8 per guest 

Vegetables and Scrambled Egg Whites on Griddle Gluten-Free Bread 

$8 per guest 

Scrambled Egg Whites, Feta Cheese, Sun-Dried Tomatoes in Herb 

Tortilla Triangle Wrap 

$8 per guest 

* These products may contain raw or undercooked ingredients. The FDA has advised that consuming raw or undercooked 

meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness. 

**Contains Nuts. 

All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative 

fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants. 

Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only. 

4 

S e a p o r t 


BREAKs 



BREAKs 

GOURMET POPCORN BREAK 

Assorted Flavors of Popcorn in Retro Boxes to include: 

Aged White Cheddar, Kettle Corn, Sea Salt 

Popcorn Enhancers: Individual Boxes of Junior Mints, Milk Duds, 

and Raisinettes 

Assorted Spindrift Fruit-Flavored Sodas 

Chilled Flavored Mineral Waters 

$20 per guest; additional $5 under 20 guests 

STARBUCKS CAFÉ ENERGIZER 

Mini Assorted Cookies and Brownies 

Espresso Shortbread 

**Mini Biscotti 

Whole Fresh Fruit 

Chilled Bottled Starbucks Frappuccinos 

Starbucks Brewed Coffee, Starbucks Decaffeinated Coffee and 

Assorted Teas 


BUILD YOUR OWN TRAIL MIX 

Mason Jars of: Chocolate Chips, Dried Cranberries, Golden Raisins, 

Almonds, Cashews, Mini Pretzels, Crushed Granola, Sesame Sticks, 

Salted Sunflower Seeds 

Assorted Spindrift Fruit-Flavored Sodas 

Freshly Brewed Regular, Decaffeinated Coffee and Assorted Teas 


SEAPORT’S OWN HONEY BREAK 

Enjoy these Honey Treats from our own hives: 

Honey and Vanilla Cupcakes 

Banana, Blueberry, Bee Pollen Smoothie “Shots” 

Honeyed Fresh-Melon Cubes with Chia Coconut Pudding 

Honey & Bee Pollen Popcorn 

Honey and Orange Iced Tea 


Please let us know if you would like to arrange a visit from our 

beekeeper, Edwin Medrano, to enhance your break for 30 minutes 

@ $150.00. 







8 



BREAKs 

30-MINUTE BREAKS 

30-Minute Specialty Breaks to Enhance Your Meeting 

Minimum of 20 guests 

ICE CREAM SUNDAE BREAK 

French Vanilla, Cappuccino and Double Chocolate Ice Cream 

Variety of Tempting Toppings and Sauces to include: 

M&M’s, Mini Reeses Peanut Butter Cups, Feuilletine, 

Strawberry Compote, Hot Fudge Sauce, Caramel Sauce, Whipped 

Cream, Cherries (All toppings except Feuilletine.) 



THE DISTRICT 

Warm Mini Pretzel Bites 

Variety of Dipping Sauces to include: Cheddar & Horseradish, 

Spicy Honey Mustard, Nutella 

Bowls of Warm Nuts 

Assorted Candy Bars 

Assorted Soft Drinks, including Diet 


CHOCOLATE, CHOCOLATE, CHOCOLATE 

Milk Chocolate Toffee Sea Salt Bark 

Dark Chocolate Dipped Strawberries 

Mini Chocolate Chip Cookies 

Assorted Soft Drinks, including Diet 

Hot Chocolate or Chocolate Milk 









7 

S e a p o r t 


LUNCH 



lunch 

PLATED LUNCHEONS 

Each Luncheon Entrée price includes: 

Appetizer or Salad 

Basket of Breads with Sweet Butter 

Dessert 

Freshly Brewed Coffee, Decaffeinated Coffee and Assorted Teas 

LUNCHEON APPETIZERS AND SALADS 

Please select one: 

Soup 

New England Clam Chowder 

Salad 

**Endive and Gem Salad, Curried Walnuts, Grapes, 

Berkshire Blue Cheese, Red Wine Glaze 

Hand-Picked Greens, Tiny Tomatoes, Cucumber, 

Herb Dressing 

Crisp Romaine, Caesar Dressing, White Anchovies, Focaccia Croutons 

Shaved Asparagus Salad, Assorted Greens, Pickled Shallots, Shaved 

Manchego, Lemon Vaigrette, Lemon Zest 

HOT LUNCHEON ENTRÉES 

By Land 

Seaport Honey-Mustard Chicken Breast, Potato Pancake, Pickled 

Vegetables 

$51 per guest 

Grilled Flat Iron Steak, Green-Onion Mashed Potatoes, Tomato and 

Red Onion Marmalade 

$54 per guest 

By Sea 

Umami-Dusted Salmon, Choy, Jasmine Rice, Sesame Ponzu Sauce 

$52 per guest 

By Farm 

Vegetarian Wild Mushroom Stroganoff, Hand-Cut Noodles 

$49 per guest 







16 



SEAPORT DELI CLASSIC 

lunch 

BUFFET LUNCHEONS 

Minimum of 10 guests 

We are proud to serve our local vendor’s McKenzie Country Classics ® 

Natural Artisan Deli Meats. 

Mixed Green Salad with English Cucumbers, Baby Tomatoes, 

Peppers, Carrots & Herb Dressing 

Freshly Sliced Roasted Turkey Breast, Slow-Cooked Roast Beef, 

Baked Ham and Tuna Salad 

A Selection of Cheeses, Crisp Leaf Lettuce, Sliced Tomatoes and 

Half-Sour Pickles 

Quinoa and Kale Salad with Citrus and Pomegranate Dressing 

Assorted Breads to include: Sliced Breads, Pita Pockets and 

Fresh Rolls 

Individual Bags of Cape Cod Chips 

Assorted Seasonal Pastries 

Sliced Fresh Fruit 



THE DISTRICT BUFFET 

Cauliflower and Arugula Soup with Crouton and Pancetta Crumble 

Roast Beef, Fennel & Kale with Pomegranate Seeds and Lemon 

Dressing 

Chilled Mediterranean-Spiced Chicken, Chickpea and Feta Salad 

Chilled Couscous, Quinoa, Roasted Vegetables, Carrot Pesto 

Chilled Balsamic-Marinated Sliced Sirloin, Blue Cheese and 

Caramelized Onions 

Fresh Rolls and Pita Pockets 

Assorted Seasonal Pastries 









18 

76 77

Email 

Signatures 

Email signatures will be changed for each 

season. Within 2-3 days of the actual 

season date change a new signature 

will be sent to you with instructions for 

application. 

CELEBRATE SPRING AT SEAPORT 


To learn more about Seaport’s commitment to the environment click here. 

78 

79

How Do 

We Work 

With 

Each Other? 

• A key to our success is the ability to 

work collaboratively both within and 

across departments to create the best 

product offerings and deliver the best 

service – both to our guests and to 

each other. If what you are doing in 

terms of procedures and practices 

impacts another department it’s critical 

that you get their feedback and buyin. 

And if it impacts the guest and 

clients and marketing and sales need 

to promote you must get their input 

before implementing! 

• We always think about what’s best for 

the guest as our first priority 

• We always think about how to work 

respectfully with each other and what 

the impact of what we do will have on 

other departments and team members in 

order to create extraordinary experiences 

for our guests. 

• We support and value each other. 

• We celebrate each other’s successes 

• We provide constructive feedback to our 

team members and our managers 

• Whenever we are creating new initiatives 

we always have a plan: 

• Is it within budget? 

• Who owns the project? 

• Is there an internal and external 

communication plan? 

• What is the roll-out/launch plan? 

• What follow-up is needed and what are 

the measurements to determine if it’s 

successful. 

FRESH 

GUEST 

TRAINING 

Empowerment 

While we’re 

a big hotel, we feel 

more like a boutique 

with a cozy lobby and 

residential design 

SEAPORT 

MOMENTS 

OF 

TRUTH 

80 81

Quality At 

Seaport. 

How Do We 

Stay On Top? 

Surprise and delight 

the guest by sending them 

an amenity. 

If you hear they are 

celebrating a special day by 

making a request of F&B. 

One of the many reasons why we 

receive such high praise from our 

guests and clients is our commitment 

to continuous improvement and our 

commitment to quality. 

We use a variety of quality process tools 

to ensure that the quality process is 

always foremost in our minds: 

• Annual Quality Plan. The annual plan 

developed by each department by 

its managers and team member> It 

identifies strengths, weaknesses, areas 

of opportunity for improvement and 

feedback from other departments 

with resulting action steps for the 

year ahead. The quality plan should 

be shared with all members of each 

department and regularly reviewed 

and discussed. 

• Medallia. This is our guest satisfaction 

survey where we get ongoing 

feedback from our guests on their 

experience at Seaport. We use this 

survey to identify areas of opportunity 

for improvement and to understand 

our key strengths and weaknesses. The 

results are shared daily throughout the 

organization and are incorporated into 

our quality plans. 

• Trip Advisor. We monitor guest 

comments on TripAdvisor and other 

third party websites such as Expedia daily 

to understand what our guests are saying 

about us, to interact with them after 

their stays and we use their comments 

as learning tools for continuous 

reinforcement and improvement. 

• Mystery Shops. We use mystery 

shopping services to get 360 degree 

feedback on the guest experience at 

Seaport from the time of reservation to 

the time the guest leaves and everything 

in between. 

• Empowerment. We empower our team 

members to use their own initiative to 

do what’s right for the guest and to 

correct problems on the spot and as an 

opportunity to create “wow” moments 

for our guests. These ‘Moments of 

Truth” can take the form of engaging 

and assisting guests in ways that are 

beyond their normal expectations or by 

offering them complimentary amenities 

and services. And all team members are 

actively training and encouraged in our 

Empowerment philosophy. 

• QCards. We use QCards to give 

each other recognition for going above 

and beyond to serve our guests and 

each other. QCards can be awarded by 

managers to team members and team 

members can also award QCards to each 

other with the approval of a manager. 

Ask your manager for details. 

Create a memorable 

guest experience. 

Create a memorable experience 

by buying a guest dessert or a drink. 

Anticipate our guests' 

needs by asking questions 

and assisting. 

Help a lost guest by escorting them 

to their destination. 

82 83

OVERVIEW 

Our 

Commitment 

To Corporate 

and Social 

Responsibility 

• We pride ourselves for having 

one of the most extensive and 

impactful sustainability initiatives in 

the Northeast and we have been 

recognized many times for being one 

of the Northeast’s and the country’s 

“greenest” hotels. We constantly 

challenge ourselves to find ways to 

do even better in this area and we 

actively monitor and manage our 

results. Our “Green Resume” can be 

found on Seaportboston.com under 

Sustainability. 

• We’re also active in supporting the 

community we live in through a variety 

of initiatives including: 

• Donations to a variety of charities 

that support children and education 

in Boston 

• In-kind donations for charities 

holding events here at Seaport 

• Voluntarism by our team members 

in a variety of causes including 

Habitat for Humanity, The Ride to 

End Alzheimer’s, the Rodman Ride 

for Kids and many others. 

84 85

In Summary 

At Seaport we’re proud of what we do and how we treat our guests and each other. Many team members describe us 

as having a family environment, one in which we mutually support each other and our goals and dreams. We believe that 

we have a unique culture here that fosters a true sense of pride in what we do and a desire to create memorable 

experiences for our guests -- and to continually improve and grow as an organization. Our brand positioning, brand 

standards and visual look and feel reinforce our brand experience and are a critical component of our success because 

they are how we are seen in the market and how consumers identify with us. Maintaining them consistently in everything 

we do is critical to helping us stand out in a crowded maketplace. 

SEAPORT. SEA THE DIFFERENCE. SM 

86 87

The Seaport Story

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