The Seaport Story
A general description of the story of Seaport Hotel, a guide book for staff and a standards guide for marketing and graphics.
A general description of the story of Seaport Hotel, a guide book for staff and a standards guide for marketing and graphics.
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<strong>Seaport</strong> Hotel &<br />
World Trade Center<br />
<strong>The</strong> <strong>Seaport</strong> Brand <strong>Story</strong><br />
SEA THE DIFFERENCE SM
Contents<br />
OVERVIEW<br />
Page 1<br />
THE PURPOSE OF THE SEAPORT STORY<br />
Page 6<br />
OUR MISSION STATEMENT & VISION<br />
Page 8<br />
WHO ARE OUR STAKEHOLDERS?<br />
Page 16<br />
WHAT SETS US APART FROM THE<br />
COMPETITION? WHAT ARE WE<br />
MOST PROUD OF?<br />
Page 18<br />
HERE’S WHAT OUR GUESTS SAY<br />
Page 20<br />
WHAT MAKES OUR SERVICE SO GOOD?<br />
Page 22<br />
WHAT ELSE DO OUR GUESTS SAY<br />
ABOUT US?<br />
Page 24<br />
WHAT ARE THE WORDS GUESTS USE TO<br />
DESCRIBE US AND HOW WE DESCRIBE<br />
OURSELVES?<br />
Page 28<br />
WHO DO WE COMPETE AGAINST?<br />
Page 30<br />
SUMMING IT ALL UP. OUR BRAND<br />
POSITIONING STATEMENT<br />
Page 32<br />
BEYOND SERVICE. WHY ELSE DO<br />
GUESTS CHOOSE US?<br />
Page 34<br />
HOW DO WE DELIVER<br />
EXTRAORDINARY SERVICE<br />
CONSISTENTLY?<br />
Page 36<br />
OUR PRODUCT AND SERVICE<br />
DEVELOPMENT GUIDELINES<br />
Page 38<br />
OUR VISUAL LOOK AND STANDARDS<br />
Page 40<br />
HOW DO WE WORK WITH<br />
EACH OTHER?<br />
Page 80<br />
QUALITY AT SEAPORT. HOW DO WE<br />
STAY ON TOP?<br />
Page 82<br />
OUR COMMITMENT TO CORPORATE<br />
AND SOCIAL RESPONSIBILITY<br />
Page 84<br />
IN SUMMARY<br />
Page 86
Overview<br />
Since we opened in 1998, the <strong>Seaport</strong> has<br />
always been known as a pioneering and<br />
innovative organization providing guests<br />
with world-class service that’s also highly<br />
personalized, warm and genuine.<br />
When we opened our doors, there wasn’t<br />
much in the neighborhood except<br />
parking lots and our World Trade Center.<br />
We quickly made a name for ourselves<br />
throughout Boston providing a distinctive<br />
level of service, innovative guest amenities<br />
and culinary offerings that stood out from<br />
the competition.<br />
And the combined <strong>Seaport</strong> Hotel &<br />
World Trade center provided the<br />
opportunity to create the most unique<br />
venue in Boston, redefining the concept<br />
of hospitality for the city.<br />
1
IN FACT WE<br />
WERE<br />
APPLAUDED<br />
FOR CREATING<br />
A VARIETY OF<br />
INNOVATIVE<br />
BOSTON<br />
“FIRSTS” AS<br />
PART OF OUR<br />
CORE<br />
PRINCIPLES.<br />
<strong>The</strong> first entirely smoke-free hotel<br />
in Boston<br />
<strong>The</strong> first hotel to offer complimentary<br />
WiFi in guest rooms and all public<br />
spaces<br />
<strong>The</strong> first hotel to be service-inclusive<br />
<strong>The</strong> first hotel with an expansive<br />
fitness facility complimentary<br />
to guests<br />
<strong>The</strong> first hotel with a major commitment<br />
to being environmentally friendly<br />
2 3
Even our<br />
name, the<br />
<strong>Seaport</strong> Hotel,<br />
was a first.<br />
When we opened, our neighborhood<br />
was known as the South Boston<br />
Waterfront. With the success of the<br />
hotel and building of the office towers,<br />
the <strong>Seaport</strong> name has now become<br />
synonymous with the area which we<br />
now call the <strong>Seaport</strong> District.<br />
4 5
<strong>The</strong> Purpose<br />
of <strong>The</strong> <strong>Seaport</strong><br />
<strong>Story</strong><br />
So why have we created this document we’re calling <strong>The</strong> <strong>Seaport</strong> <strong>Story</strong>.<br />
We’re doing so to capture in written form the <strong>Seaport</strong> story as it relates to our<br />
core stakeholders, what makes <strong>Seaport</strong> so unique and different, and what we<br />
as <strong>Seaport</strong> team members need to do to live the <strong>Seaport</strong> story and keep it<br />
growing and improving each and everyday. While we have many training<br />
materials about how to do our jobs the goal of this document is to be your<br />
“one-stop shop” for what makes <strong>Seaport</strong>, <strong>Seaport</strong>!<br />
SEAPORT. SEA THE DIFFERENCE. SM<br />
6 7
Our Mission<br />
Statement<br />
Every successful organization has a core<br />
mission statement that guides the<br />
organization and outlines the goals and<br />
objectives of the company in words that<br />
all team members can embrace. Ours is<br />
as follows:<br />
<strong>Seaport</strong>’s mission is to engage the talent, passion and great ability of the<br />
entire <strong>Seaport</strong> team, inspiring individual and team excellence and the<br />
highest level of professionalism. This is accomplished by creating a culture<br />
where all team members are valued for their enthusiasm, confidence, courage<br />
and unique cultural experiences and backgrounds. We strive to consistently<br />
outperform our competition in everyway possible by being creative and<br />
innovative in our work by developing and delivering fresh experiences that<br />
wow our guests. We remain dedicated to extraordinary personalized service for<br />
our customers and genuine care and respect for each other. Collectively these<br />
beliefs and actions lead to delivering ambitious results to our owners, team<br />
members and guests.<br />
8 9
<strong>Seaport</strong>'s<br />
Vision<br />
We lead<br />
We Inspire<br />
We Care<br />
We Have Fun<br />
We Succeed<br />
10 11
<strong>Seaport</strong>'s<br />
Values<br />
A large part of our success as an<br />
organization lies in the values that we<br />
as a company have as central to our<br />
mission:<br />
Open & Honest Communication<br />
Continuous Improvement<br />
Teamwork<br />
Ownership<br />
Integrity<br />
Professionalism<br />
12<br />
Performance<br />
13
<strong>Seaport</strong>'s<br />
Culture<br />
Our <strong>Seaport</strong> Values are embodied in<br />
the way we work together and with<br />
our guests:<br />
Accountability<br />
Ownership<br />
Service Focused<br />
Sales Focused<br />
Empowerment<br />
Green<br />
Care for Team Members<br />
Opinions Matter<br />
Attention to Details<br />
Open and Honest Communication<br />
Continuous Improvement<br />
Integrity<br />
Professionalism<br />
Respect<br />
Competitive<br />
Challenge the Status Quo<br />
Speak Your Mind<br />
Development of People<br />
Embrace Change<br />
Transparency<br />
Enthusiasm<br />
Positivity<br />
Can Do Attitude<br />
Admit Mistakes<br />
Give and Receive Feedback<br />
Pride<br />
Fun<br />
Teamwork<br />
Tripod Satisfaction<br />
Self-Awareness<br />
14<br />
15
Who<br />
Are<br />
Our<br />
Stakeholders?<br />
Our stakeholders are the key audiences<br />
that we serve in order to generate<br />
revenue, fulfill our mission statement and<br />
thrive as an organization. <strong>The</strong>y are as<br />
follows:<br />
OUR GUESTS<br />
<strong>The</strong> business and leisure guests who stay with us daily. Among the 87 hotels they<br />
could have chosen in Boston, they have selected us and it’s our responsibility to<br />
ensure that they feel that they’ve chosen wisely and that the service and experience<br />
we provide makes them want to tell their friends and come back again and again!<br />
WEDDINGS AND SOCIAL GALA PLANNERS AND ATTENDEES<br />
We’re one of Boston’s most popular hotels for weddings and major charitable social<br />
events. We’re known for the quality of our food, our personalized service and variety<br />
of venues and most importantly for the memories that we make for people attending<br />
events at <strong>Seaport</strong>. In many ways, we’re Boston’s hometown hotel for major events.<br />
OUR TEAM MEMBERS<br />
<strong>Seaport</strong> is committed to being a best of class employer providing all team members<br />
with a workplace in which they can grow and prosper and in which they can be<br />
proud.<br />
MEETING PLANNERS AND ATTENDEES<br />
<strong>The</strong> people who select <strong>Seaport</strong> for business meetings and conferences and drive<br />
millions of dollars of revenue to our hotel. We’re known as one of the best hotels for<br />
business meetings in the Northeast and these events, whether they are for ten people<br />
or 2,000, keep our hotel humming and all of us busy.<br />
OUR NEIGHBORHOOD<br />
In just a few short years the <strong>Seaport</strong> District has become a thriving business and<br />
residential community and we benefit from office workers and residents dining in our<br />
restaurants, using WAVE, parking in our garage and referring friends and family to stay<br />
with us.<br />
OUR OWNERS<br />
We are committed to making our owners proud of their investment in <strong>Seaport</strong> and<br />
committed to continuing to make <strong>Seaport</strong> great.<br />
16 17
What Sets Us<br />
Apart From the<br />
Competition?<br />
What Are We Most<br />
Proud Of?<br />
While there are many things that make<br />
us different and better than our<br />
competitors, the one thing that we’re<br />
told most consistently is the service they<br />
receive from <strong>Seaport</strong> team members.<br />
Of course we have beautiful guest<br />
rooms, great food, a great location and<br />
wonderful meeting and event spaces —<br />
but so do lots of other hotels in Boston<br />
and around the world.<br />
• What sets us apart is the warmth,<br />
friendliness and extraordinary service<br />
that each and every one of us provide<br />
day-in-and-day-out.<br />
• <strong>The</strong> team members of <strong>Seaport</strong> and<br />
the genuine connections that we<br />
make with our guests create lasting<br />
impressions and memories that just<br />
can’t be replicated elsewhere.<br />
• It’s the reason our rankings are so<br />
high in TripAdvisor and other travel<br />
websites, why we win so many meeting<br />
awards and why our scores are so high<br />
in our guest satisfaction surveys.<br />
18 19
What<br />
Our<br />
Guests<br />
Say<br />
Always amazing ✪✪✪✪✪<br />
From hotel appearance, the room, the food, the staff - everything at the <strong>Seaport</strong> Hotel<br />
is amazing and upscale. One of my favorite places to stay when I’m in Boston. Great<br />
location as well - easy walk or drive to my office. Water views are a plus. Surrounding<br />
restaurants and stores are a great convenience. Love the <strong>Seaport</strong> Hotel!<br />
One of our best stays! ✪✪✪✪✪<br />
Very courteous staff. Great location, decent parking rates. Impeccable service. Our<br />
room was amazing, the views were really cool. <strong>The</strong> on-screen personalized services<br />
were also awesome. Can’t wait to go back!<br />
Consistently great hotel ✪✪✪✪✪<br />
I have stayed here several times and each time the hotel is terrific. <strong>The</strong> location is<br />
ideal and the parking is very convenient. <strong>The</strong> rooms are extremely comfortable and<br />
very clean. <strong>The</strong> staff is so pleasant and accommodating. <strong>The</strong> food selections were<br />
delicious. I highly recommend this hotel.<br />
20 21
What<br />
Makes<br />
Our<br />
Service<br />
So<br />
Good?<br />
Our status as a locally-owned independent hotel.<br />
As a team we’re able to create our own rules and standards.<br />
Diversity.<br />
Our team members come from all over the country and all over<br />
the globe and we respect the differences and strengths that we<br />
all bring to <strong>Seaport</strong><br />
Longevity.<br />
Unlike many other hotels where employees come and go<br />
frequently, it’s not uncommon for <strong>Seaport</strong> team members to have<br />
been here for 5, 10, 15 and even 20 years. That allows us to work<br />
more effectively as a team and to have familiar and friendly faces<br />
greet our guests.<br />
Empowerment.<br />
We empower our team members to take whatever initiatives they<br />
think best to serve our guests, remedy problems and to create<br />
memorable experiences without seeking a manager’s approval.<br />
22 23
What Else<br />
Do Our<br />
Guests Say<br />
About Us?<br />
• While we’re a big hotel, we feel more<br />
like a boutique with a cozy lobby and<br />
residential design.<br />
• We’re Boston’s hometown hotel,<br />
locally owned and one of the city’s<br />
most popular venues for major<br />
social and charitable functions and<br />
celebrations.<br />
• We’re flexible and creative. We’re not<br />
bound by rules and regulations from a<br />
corporate headquarters thousands of<br />
miles away. We have the freedom to<br />
be creative and innovative to meet our<br />
guests’ needs.<br />
• Our culinary product in both A La Carte<br />
and Banquets is unique featuring<br />
seasonal and often locally sourced<br />
products at a quality level that few<br />
hotels can match.<br />
• We continue to go the extra mile and<br />
reinforce our core principles providing<br />
free WiFi, complimentary bottled water,<br />
complimentary access to one the city’s<br />
largest and most comprehensive gyms,<br />
complimentary bicycles and more.<br />
24 25
What Else<br />
Do Our<br />
Guests Say<br />
About Us?<br />
• We’re family friendly and take pride in<br />
making families feel welcome.<br />
• We’re committed to being<br />
environmentally and socially<br />
responsible from our bee colonies<br />
to our herb garden, electric vehicle<br />
charging stations, green roofs,<br />
chemical-free cleaning products and<br />
more – guests notice and appreciate<br />
our green efforts. And we’ve received<br />
a number of national, regional and<br />
local awards and accolades for our<br />
efforts. Being green is one of our core<br />
principles and points of differentiation.<br />
• We're locally owned and committed<br />
to our city and community. Through<br />
donations, in-kind gifts and service and<br />
team member initiated voluntarism<br />
we give back to the community we<br />
live in enriching the lives of our team<br />
members and the community.<br />
26 27
WHAT<br />
ARE<br />
THE<br />
WORDS<br />
THAT<br />
GUESTS<br />
USE TO<br />
DESCRIBE<br />
US<br />
GENUINE<br />
PERSONAL<br />
DELICIOUS<br />
THOUGHTFUL<br />
WARM<br />
HOME<br />
AWAY FROM<br />
HOME<br />
RESPONSIVE<br />
FRESH<br />
UNIQUE<br />
TO<br />
BOSTON<br />
CONSISTENT<br />
AUTHENTIC<br />
BEST<br />
OF<br />
CLASS<br />
FRIENDLY<br />
CREATIVE<br />
BEAUTIFUL<br />
BEST HOTEL<br />
I’VE EVER<br />
STAYED IN<br />
FLEXIBLE<br />
CARING<br />
AND HOW WE DESCRIBE<br />
OURSELVES?<br />
28 29
Who Do<br />
We Compete<br />
Against?<br />
BUSINESS & LEISURE GROUP MEETINGS SOCIAL EVENTS<br />
WEDDINGS<br />
Westin Waterfront<br />
Westin Waterfront<br />
Westin Waterfront<br />
State Room<br />
Renaissance Waterfront<br />
Renaissance Waterfront<br />
Renaissance Waterfront<br />
Country Clubs<br />
InterContinental Boston<br />
InterContinental Boston<br />
InterContinental Boston<br />
Boston Harbor Hotel<br />
Hyatt Regency Boston<br />
Hyatt Regency Boston<br />
Hyatt Regency Boston<br />
Exchange Conf. Center<br />
Element <strong>Seaport</strong> District<br />
Marriott Copley<br />
Marriott Copley<br />
Local Destination Venues<br />
Aloft <strong>Seaport</strong> District<br />
Westin Copley<br />
Westin Copley<br />
Envoy<br />
Park Plaza<br />
Park Plaza<br />
Boston Harbor Hotel<br />
Hyatt Harborside<br />
Boston Convention & ExhibitionCenter<br />
Park Plaza<br />
Lawn on D<br />
Sheraton Boston<br />
30 31
Summing<br />
It All UP.<br />
Our Brand<br />
Positioning<br />
Statement.<br />
Our brand positioning statement is quite<br />
simply the “reasons why” a guest or<br />
client should choose <strong>Seaport</strong>. Our<br />
elevator speech. At <strong>Seaport</strong> our brand<br />
positioning statement is as follows:<br />
For all our guests and clients, <strong>Seaport</strong> provides a refreshingly different level of warm<br />
and attentive service and amenities that sets it apart from major brand competitors.<br />
Locally owned, <strong>Seaport</strong> is Boston’s hometown hotel and is known for offering the most<br />
flexible and responsive service in the city from Boston’s most experienced team.<br />
As our name suggests, we overlook the Boston waterfront and our casually elegant<br />
atmosphere and refreshing service keep our guests coming back time and again.<br />
<strong>Seaport</strong>. SEA THE DIFFERENCE TM<br />
32 33
Beyond<br />
Service.<br />
Why<br />
Else<br />
Do<br />
Guests<br />
Choose<br />
Us?<br />
Beyond Service.<br />
Why Else Do<br />
Guests Choose Us?<br />
PARKING<br />
ONE OF<br />
NEW ENGLAND’S<br />
GREENEST HOTELS<br />
COMPLIMENTARY<br />
ON-LINE NEWSPAPERS<br />
AND MAGAZINES<br />
THOUGHTFULLY<br />
DESIGNED GUEST<br />
ROOMS WITH BEDSIDE<br />
POWER AND<br />
USB PORTS<br />
COMPLIMENTARY<br />
BOTTLED WATER<br />
DAILY<br />
A SEASONED AND<br />
EXPERIENCED TEAM<br />
THAT KNOWS THE HOTEL<br />
AND THE CITY<br />
COMPLIMENTARY<br />
BICYCLES IN SEASON<br />
FLEXIBLE DIETARY<br />
OPTIONS IN A LA CARTE<br />
AND BANQUET MENUS<br />
FOR MAJOR DIETARY<br />
AND ALLERGEN ISSUES<br />
LOCATION<br />
QUALITY OF FOOD<br />
FOR BANQUETS<br />
ONE NIGHT<br />
COMPLIMENTARY<br />
VALET PARKING<br />
FOR HYBRID CARS<br />
CITY AND HARBOR<br />
VIEWS THROUGHOUT<br />
ALL GUEST ROOMS,<br />
PUBLIC SPACES AND<br />
MEETING/EVENT ROOMS<br />
VARIETY OF<br />
MEETING AND<br />
EVENT SPACE<br />
UNIQUE OUTDOOR<br />
VENUES AND<br />
PARKS ON CAMPUS<br />
COMPLIMENTARY WIFI<br />
IN GUEST ROOMS AND<br />
ALL PUBLIC AREAS<br />
COMPLIMENTARY<br />
FITNESS CENTER WITH<br />
INDOOR POOL,<br />
STEAM-ROOMS<br />
AND MORE<br />
SERVICE-INCLUSIVE<br />
(NO TIPPING)<br />
34 35
How Do We<br />
Deliver Extraordinary<br />
Service<br />
Consistently?<br />
I’M A<br />
PROBLEM<br />
SOLVER!<br />
I LOOK<br />
MY BEST!<br />
• We look for opportunities to greet our<br />
guests with a warm smile and eye<br />
contact.<br />
• We ask them how they are and how<br />
we can serve them.<br />
• We look for appropriate ways to<br />
engage them in conversation<br />
• We provide our team members with a<br />
powerful tool we call EMPOWERMENT<br />
encouraging them to surprise and<br />
delight our guests even if it costs<br />
money without seeking approval<br />
from their managers and we celebrate<br />
the WOW moments they create for<br />
our guests.<br />
• We look our best in terms of grooming<br />
and wardrobe and adhere to our<br />
uniform and grooming standards<br />
• We work as a team within our<br />
departments and with other<br />
departments to provide the highest<br />
level of quality service and products<br />
that are consistent with agreed upon<br />
standards.<br />
• We use the <strong>Seaport</strong> Quality Process to<br />
look for ways to continually improve<br />
and innovate.<br />
• We use benchmarking tools such as<br />
Medallia, TripAdvisor and Coyle to<br />
measure guest satisfaction and to<br />
identify opportunities for improving<br />
the guest experience.<br />
• We provide a consistent guest<br />
experience throughout the hotel and<br />
in the products and services we provide.<br />
I’M A<br />
SEAPORT<br />
EXPERT!<br />
I WOW<br />
THE<br />
GUEST!<br />
AORDINARY<br />
RI MAKE THE ORDINARY EXT<br />
I GREET<br />
GUESTS BY<br />
NAME!<br />
I SMILE!<br />
I THANK<br />
THE<br />
GUEST!<br />
36 37
Our Product<br />
and Service<br />
Development<br />
Guidelines<br />
One of the many benefits we have as an<br />
independent hotel is that we are able<br />
to create or our guidelines for our guest<br />
experiences. But we also need to make<br />
sure that what we deliver is “on brand” for<br />
the <strong>Seaport</strong> Experience.<br />
• To help each of us to determine what<br />
is on brand for <strong>Seaport</strong> we should ask<br />
ourselves the following questions:<br />
1. Is what I am doing or creating a<br />
positive and memorable experience<br />
for the guest?<br />
2. If it is a public facing communication<br />
(print, digital, etc), it needs to have<br />
been designed and approved by<br />
<strong>The</strong> <strong>Seaport</strong> Hotel has always been refreshingly different — a<br />
wonderful place to stay, to meet, to socialize, to dine. But it’s<br />
the marketing department.<br />
time to recharge our batteries, rejuvenate our thinking, and take<br />
our look and our service to a new level. It’s time for a Fresh Start!<br />
Please What does submit this mean for us? requests for projects<br />
• A Fresh Start in the way we think about our guests’ experience<br />
• A Fresh Start in developing new ways to serve them<br />
• A Fresh Start in what we provide…in our guest rooms, to either Craig Cunningham or Lauri<br />
Wave, in Aura, Tamo, <strong>Seaport</strong> Café and <strong>Seaport</strong> Provisions, in<br />
meetings, weddings and events<br />
Howe with a sufficient lead time<br />
We’re getting a<br />
fresh<br />
(five working<br />
start!<br />
days at least).<br />
3. Have<br />
That’s<br />
all<br />
why we<br />
the<br />
developed our<br />
departments<br />
Fresh positioning<br />
and teams<br />
to capitalize on our strengths and unique<br />
features. Fresh means<br />
impacted<br />
• On the ocean’s edge with<br />
by<br />
fresh harbor<br />
this<br />
breezes<br />
agreed upon the<br />
• An independent hotel, unrestricted by the mandates and<br />
“cookie cutter” style of chain hotels<br />
• A history of innovation, like being the first all non-smoking<br />
service<br />
hotel in Boston and one of the<br />
product<br />
few to provide complimentary<br />
deliveries before<br />
WiFi<br />
• A service culture that is warm, natural, spontaneous, refreshing<br />
• A commitment to keeping the planet fresh with <strong>Seaport</strong> Saves<br />
it is approved and executed?<br />
What’s next?<br />
Our 4. Positioning If it Statement is public facing has the sales/<br />
Inspired by fresh ocean breezes and the innovative vibe of the <strong>Seaport</strong><br />
District, the marketing <strong>Seaport</strong> Hotel delivers experiences team that are always fresh provided and input and<br />
creative. We have an energized and enthusiastic commitment to ensure<br />
every guest and client experience is refreshingly individualized, the<br />
opposite of approved?<br />
predetermined chain hotel experiences. Every single meeting,<br />
wedding, meal and cocktail is created precisely for that guest, providing a<br />
fresh experience each time.<br />
• Within budgetary guidelines provided by<br />
your managers is it the best that it can be?<br />
• Do I know what my competitors are doing<br />
in the area and is this different and better?<br />
• Is it consistently executed throughout the<br />
hotel so that guests, meeting attendees<br />
and event planners can rely on the same<br />
experience?<br />
• Is it authentic to <strong>Seaport</strong>?<br />
Genuine<br />
Innovative<br />
Fresh<br />
Green<br />
Local and authentic<br />
• In developing new products and services<br />
Positioning is strategic thinking behind who we are and how<br />
we want to be perceived. Positioning is a concept… and branding is<br />
can I say yes to these three questions:<br />
what brings that concept to life.<br />
Branding communicates our positioning both visually and verbally.<br />
It determines what our guests and prospective guests think of us<br />
1. Is it consistent<br />
and differentiates<br />
with<br />
us from<br />
the<br />
other hotels in<br />
<strong>Seaport</strong><br />
their minds. Our brand is<br />
brand<br />
our personality.<br />
Everything our guests see, read and hear about us, plus everything<br />
and the <strong>Seaport</strong> they experience way with us, communicates of something doing about who we things?<br />
are. This extends from advertising to menus, web sites to room<br />
décor, conventions to weddings.<br />
2. Is the graphic design, look and feel<br />
A fresh new<br />
consistent branding! with our brand standards?<br />
3. Does it Fresh<br />
Colors, patterns, photos and illustrations all leave an impression and<br />
create a WOW experience<br />
define our style. Here’s how we’re building our visual personality.<br />
Palette<br />
<strong>Seaport</strong><br />
We’ll be using bright, welcoming colors.<br />
that surprises and delights our guests<br />
Icons & Patterns<br />
Different We’ve developed a series of icons or badges to denote our<br />
different services. Drawn from the fantastic mythology of the sea,<br />
and clients? they are unique, elegant and totally contemporary.<br />
Alive<br />
When so many hotels are so predictable, we want to reinforce<br />
our independence and freedom to express ourselves differently.<br />
Our badges and patterns can be as subtle as sand or as wild as<br />
4. Was it Fun created<br />
the waves,<br />
in<br />
but they<br />
collaboration<br />
will be distinctly, refreshingly <strong>Seaport</strong>, full of<br />
with<br />
whimsical sea creatures and Fresh references to Boston’s<br />
seaport past.<br />
the sales Warm and marketing team? Note:<br />
Surprising<br />
This is mandatory for all major projects.<br />
Innovative<br />
Personal<br />
<strong>The</strong> <strong>Seaport</strong> Hotel has always been refreshingly different — a<br />
wonderful place to stay, to meet, to socialize, to dine. But it’s<br />
time to recharge our batteries, rejuvenate our thinking, and take<br />
our look and our service to a new level. It’s time for a Fresh Start!<br />
What does this mean for us?<br />
• A Fresh Start in the way we think about our guests’ experience<br />
• A Fresh Start in developing new ways to serve them<br />
• A Fresh Start in what we provide…in our guest rooms, in<br />
Wave, in Aura, Tamo, <strong>Seaport</strong> Café and <strong>Seaport</strong> Provisions, in<br />
meetings, weddings and events<br />
We’re getting a<br />
fresh start!<br />
That’s why we developed our Fresh positioning<br />
to capitalize on our strengths and unique<br />
features. Fresh means<br />
• On the ocean’s edge with fresh harbor breezes<br />
• An independent hotel, unrestricted by the mandates and<br />
“cookie cutter” style of chain hotels<br />
• A history of innovation, like being the first all non-smoking<br />
hotel in Boston and one of the few to provide complimentary<br />
WiFi<br />
• A service culture that is warm, natural, spontaneous, refreshing<br />
• A commitment to keeping the planet fresh with <strong>Seaport</strong> Saves<br />
What’s next?<br />
Our Positioning Statement<br />
Inspired by fresh ocean breezes and the innovative vibe of the <strong>Seaport</strong><br />
District, the <strong>Seaport</strong> Hotel delivers experiences that are always fresh and<br />
creative. We have an energized and enthusiastic commitment to ensure<br />
every guest and client experience is refreshingly individualized, the<br />
opposite of predetermined chain hotel experiences. Every single meeting,<br />
wedding, meal and cocktail is created precisely for that guest, providing a<br />
fresh experience each time.<br />
How do you express our <strong>Seaport</strong><br />
personality in photos? Think<br />
outside the box, then add a dose<br />
of waterfront whimsy and offer<br />
guests a compelling invitation to<br />
experience the <strong>Seaport</strong> difference<br />
for themselves.<br />
Our photography, whether stock or<br />
original, should always be charming<br />
and/or whimsical.<br />
Positioning is the strategic thinking behind who we are and how<br />
we want to be perceived. Positioning is a concept… and branding is<br />
what brings that concept to life.<br />
Branding communicates our positioning both visually and verbally.<br />
It determines what our guests and prospective guests think of us<br />
and differentiates us from other hotels in their minds. Our brand is<br />
our personality.<br />
Everything our guests see, read and hear about us, plus everything<br />
they experience with us, communicates something about who we<br />
are. This extends from advertising to menus, web sites to room<br />
décor, conventions to weddings.<br />
A fresh new<br />
branding!<br />
Fresh<br />
<strong>Seaport</strong><br />
Different<br />
Alive<br />
Fun<br />
Warm<br />
Surprising<br />
Innovative<br />
Personal<br />
Colors, patterns, photos and illustrations all leave an impression and<br />
define our style. Here’s how we’re building our visual personality.<br />
Palette<br />
We’ll be using bright, welcoming colors.<br />
Icons & Patterns<br />
We’ve developed a series of icons or badges to denote our<br />
different services. Drawn from the fantastic mythology of the sea,<br />
they are unique, elegant and totally contemporary.<br />
When so many hotels are so predictable, we want to reinforce<br />
our independence and freedom to express ourselves differently.<br />
Our badges and patterns can be as subtle as sand or as wild as<br />
the waves, but they will be distinctly, refreshingly <strong>Seaport</strong>, full of<br />
whimsical sea creatures and Fresh references to Boston’s<br />
seaport past.<br />
38<br />
39
Our Visual Look<br />
And Standards<br />
40 41
Our<br />
Brand Graphic<br />
Standards<br />
Our Brand Graphic Standards are our visual identity to all our stakeholders<br />
and it's critical that we ensure that all our guest-facing materials adhere to<br />
them. <strong>The</strong> following pages outline our graphic standards and all public-facing<br />
collateral, signage, etc. must be designed and approved by the <strong>Seaport</strong><br />
marketing department.<br />
42 43
<strong>Seaport</strong> Hotel<br />
Logo<br />
ONE COLOR LOGO<br />
PANTONE 3015 CORPORATE COLOR<br />
KNOCK OUT LOGO<br />
44 45
SM<br />
<strong>Seaport</strong> Hotel<br />
Typography<br />
OUR CHIEF STEWARD HANGS OUT ON THE ROOF.<br />
Meet Edwin Medrano, Chief Steward. Edwin and his staff keep our equipment humming. But<br />
it’s his rooftop hives and 1,000,000 bees that put our own honey on your breakfast table and in<br />
our signature dishes. <strong>Seaport</strong>’s Official Beekeeper rides a bike to work and is passionate about<br />
the <strong>Seaport</strong> Green Team and the role he plays in creating a unique and memorable experience<br />
for you. It’s because of people like Edwin that <strong>Seaport</strong> consistently claims the top ranking in<br />
TripAdvisor’s popularity index. Sweet.<br />
S E A T H E D I F F E R E N C E<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com<br />
Advertising fonts<br />
MAIN HEADLINE FONT<br />
BODY COPY<br />
MAIN HEADLINE FONT<br />
AVENIR LITE STD MEDIUM<br />
AVENIR LITE STD 65 MEDIUM<br />
ALL CAPS<br />
AVENIR LITE STD 35 LIGHT & AVENIR LITE STD FOR LEAD IN SENTENCE<br />
UPPER & LOWER CASE<br />
ABCDEFGHITERITAM IN<br />
NIUS FORUNUM IN IAM<br />
PATUM POSTUS<br />
BODY COPY FONT<br />
AVENIR LITE STD LITE<br />
USAGE EXAMPLE 1<br />
THINGS START BUZZING<br />
WHEN OUR CHIEF STEWARD’S<br />
AROUND.<br />
SIZE - 15 PT<br />
LEADING - 17 PT<br />
KERNING - 0<br />
LEFT ALIGNED<br />
USAGE EXAMPLE 2<br />
Meet Edwin Medrano, Chief Steward. Edwin and his staff keep<br />
our equipment humming. But it’s his rooftop hives and 1,000,000<br />
bees that put our own honey on your breakfast table and in our<br />
signature dishes. <strong>Seaport</strong>’s Official Beekeeper rides a bike to work<br />
and is as passionate about making <strong>Seaport</strong> “green” as he is about<br />
creating a unique and memorable experience for you. It’s because<br />
of people like Edwin that guests return to <strong>Seaport</strong> again and again.<br />
Sweet!<br />
SIZE - 9 PT<br />
LEADING - 13 PT<br />
KERNING - 0<br />
JUSTIFIED BUT CAN BE FLUSH LEFT<br />
BODY COPY TO BE INDENTED DEPENDING<br />
UPON WIDTH OF AD<br />
Teatideto vigiterehem terfexfds me cend<br />
ucit, di publis hostimus, qui etimis, verum<br />
Patorem in hosulum mo viri iu videm sulia?<br />
Simur publiconsus essdfds et publicasdam<br />
horurore mo vit. Sernius, quis norur. Quam<br />
dium terum ta poti, publinvocula nonsume<br />
cut verunum obus<br />
TAGLINE FOR ADS<br />
AVENIR LITE STD 65 MEDIUM<br />
ALL CAPS<br />
S E A T H E D I F F E R E N C E SM<br />
SIZE - 9 PT BUT DEPENDS ON WIDTH OF<br />
BODY COPY.<br />
KERNING - 980 (WIDTH OF BODY COPY)<br />
JUSTIFIED<br />
46 47
Color Palette<br />
PANTONE - 3015 C<br />
CMYK: 100 55 19 3<br />
RGB: 13 18 162<br />
WEB: 0d12a2<br />
PANTONE - 2705 C<br />
CMYK: 34 33 0 0<br />
RGB: 165 164 223<br />
WEB: a5a4df<br />
PANTONE - 7417 C<br />
CMYK: 5 85 88 1<br />
RGB: 227 78 53<br />
WEB: e34e35<br />
PANTONE - 7416 C<br />
CMYK: 4 74 74 0<br />
RGB: 231 103 75<br />
WEB: e7674b<br />
PANTONE - 1375 C<br />
CMYK: 0 44 89 0<br />
RGB: 255 161 46<br />
WEB: ffa12e<br />
PANTONE - 311 C<br />
CMYK: 69 0 12 0<br />
RGB: 0 196 224<br />
WEB: 00c4e0<br />
PANTONE - 7406 C<br />
CMYK: 8 27 100 0<br />
RGB: 237 183 0<br />
WEB: edb700<br />
PANTONE - 129 C<br />
CMYK: 25 58 100 10<br />
RGB: 179 111 0<br />
WEB: b36f00<br />
PANTONE - 382 C<br />
CMYK: 31 1 100 0<br />
RGB: 190 213 0<br />
WEB: bed500<br />
PANTONE - 7466 C<br />
CMYK: 94 0 26 0<br />
RGB: 0 177 192<br />
WEB: 00b1c0<br />
PANTONE - 7465 C<br />
CMYK: 68 0 36 0<br />
RGB: 44 195 182<br />
WEB: 2cc3b6<br />
PANTONE - 577 C<br />
CMYK: 35 8 59 0<br />
RGB: 172 198 134<br />
WEB:acc686<br />
48 49
Pattern<br />
50 51
One Color Pattern<br />
52 53
Stationery<br />
200 <strong>Seaport</strong> Boulevard<br />
Suite 50<br />
Boston, MA 02210<br />
617.385.5200<br />
www.seaportboston.com<br />
200 <strong>Seaport</strong> Boulevard<br />
Suite 50<br />
Boston, MA 02210<br />
Mailing Label<br />
Notecard<br />
200 <strong>Seaport</strong> Boulevard<br />
Suite 50<br />
Boston, MA 02210<br />
Rule is FPO ONLY<br />
DO NOT PRINT<br />
No. 10 envelope<br />
Letterhead<br />
Buisiness card<br />
54 55
Key Card<br />
Keycard fronts and back<br />
Operating Instructions:<br />
Touch card to the<br />
lock reader above<br />
the door handle.<br />
When green light<br />
appears, press handle<br />
and open door.<br />
Help us help the environment!<br />
When you check-out, please return<br />
this card to the Front Desk so that<br />
it can be recycled.<br />
To find out more about <strong>Seaport</strong>’s<br />
commitment to sustainability,<br />
visit our website<br />
www.seaportsaves.com<br />
Fronts<br />
Back<br />
56 57
Guest Services<br />
Book<br />
Notebook binder with tabs, divider pages and sample pages<br />
GUEST SERVICES<br />
S E A T H E D I F F E R E N C E SM<br />
GUEST SERVICES<br />
W E L C OM E T O<br />
THE SEAPORT HOTEL IN BOSTON’S MOST<br />
EXCITING NEW NEIGHBOR HOOD!<br />
GUEST SERVICES<br />
IN-ROOM DINING ext. 4305<br />
We’re delighted to welcome you to a hotel experience we hope you will find<br />
Breakfast . . . . . . . . . . . . . . . . . . . . . . 6:00 a.m. – 11:30 a.m.<br />
All-Day Dining . . . . . . . . . . . . . . . . . . . 11:30 a.m. – 11:00 p.m.<br />
All-Day Dining Friday and Saturday. . . . . . . . 11:30 a.m. – Midnight<br />
incredibly comfortable and refreshingly different. Whether you’re here for<br />
business or pleasure, our goal is to make your visit truly special.<br />
Begin with a fabulous location – directly on the water – with views that stretch<br />
out across the Boston Harbor Islands and span the city skyline. Sea breezes, the<br />
Please contact our in-room dining manager for catering needs in your<br />
room, including hospitality bar setup and hors d’oeuvres.<br />
sight of ships and sailboats right outside the windows, a run or stroll along the<br />
HarborWalk... you won’t find amenities like these elsewhere in Boston.<br />
D INING<br />
A ONE- O f-A-kIND WATErfrONT<br />
AURA RESTAURANT – Lobby Level ext. 4300<br />
Breakfast<br />
Monday through Friday . . . . . . . . . . . . . . 6:30 a.m. – 10:30 a.m.<br />
Saturday . . . . . . . . . . . . . . . . . . . . . . 7:00 a.m. – 11:30 a.m.<br />
Sunday/Holiday . . . . . . . . . . . . . . . . . . 7:00 a.m. – 12:30 p.m.<br />
Boston Harbor symbolizes our city’s history... and its future. From a tiny<br />
settlement in the North End (within easy walking distance) to the world-class city<br />
it is today, Boston is one of America’s most historic, intriguing and cosmopolitan<br />
cities. And the <strong>Seaport</strong> District is at the crossroads of its past and future. Home<br />
at one time to clam flats, seafood warehouses, railroads and sugar refineries, the<br />
Lunch<br />
Monday through Friday . . . . . . . . . . . . . . 11:30 a.m. – 2:00 p.m.<br />
<strong>Seaport</strong> District still boasts a working fish pier and is also home to museums,<br />
award-winning restaurants, entertainment venues and striking new buildings<br />
Dinner<br />
Tuesday through Saturday . . . . . . . . . . . . . 5:30 p.m. – 10:00 p.m.<br />
and parks.<br />
Enjoy delicious contemporary, globally-influenced, locally-sourced<br />
cuisine, introducing guests to a confluence of vibrant and exciting<br />
flavors. Aura’s cuisine is complimented by an award-winning wine list<br />
and a warm and inviting atmosphere reminiscent of the private quarters<br />
of a ship’s captain. Aura also offers two private dining rooms ideal for<br />
social celebrations or corporate functions.<br />
Feel the energy. <strong>The</strong> <strong>Seaport</strong> District is where 21st century Boston is taking<br />
shape. <strong>The</strong>re’s something new virtually every day. Discover new shops and<br />
galleries. Experience dozens of the city’s best restaurants. Or venture farther<br />
afield as the <strong>Seaport</strong> District is ideally situated for exploration by foot, public<br />
transport or water taxi<br />
TAMO BAR & TERRACE – Lobby Level ext. 4315<br />
S EA THE DIffE r ENCE SM<br />
Sunday through Thursday . . . . . . . . . . . . . 11:30 a.m. – Midnight<br />
Friday and Saturday . . . . . . . . . . . . . . . . 11:30 a.m. – 1:00 a.m.<br />
Tamo Terrace (seasonal) . . . . . . . . . . . . . . 11:30 a.m. – 10:00 p.m.<br />
Lighter fare served all day . . . . . . . . . . . . . 11:30 a.m. – 11:00 p.m.<br />
Work hard. <strong>The</strong>n relax. Enjoy <strong>Seaport</strong>’s amenities, from a complimentary fitness<br />
center with a view to complimentary wireless Internet throughout our awardwinning<br />
conference and meeting destination, from enticing restaurant offerings<br />
to our unique Pillow Library menu.<br />
SEAPORT CAFÉ – Lobby Level ext. 6310<br />
Our tagline is our goal: to provide you with superior amenities and service,<br />
delivered with innovation, sophistication, and genuine warmth. Welcome to<br />
Boston’s most accommodating hotel.<br />
Monday through Friday . . . . . . . . . . . . . . 6:30 a.m. – 4:00 p.m.<br />
Saturday and Sunday . . . . . . . . . . . . . . . 7:00 a.m. – 1:30 p.m.<br />
Holiday hours vary.<br />
Serving coffee, pastries, soup and sandwiches<br />
Sample divider page<br />
Sample interior pages<br />
58 59
Other<br />
Collateral<br />
SUMMER FUN<br />
AT THE SEAPORT WORLD TRADE CENTER HEADHOUSE<br />
Please accept our apologies but this<br />
parking ticketing station is not working.<br />
You will find other parking<br />
ticketing stations on each level of<br />
the garage adjacent to the elevators.<br />
WE’RE SO SORRY.<br />
This door is not working.<br />
Please use the adjacent door.<br />
Temporary Hotel Signage 8.5 x 11 - This is the format for all temporary hotel signage in public areas.<br />
Join Us For Our Summer<br />
Food Truck Festivals<br />
WEDNESDAY, JULY 26<br />
&<br />
WEDNESDAY, AUGUST 23<br />
5:30 - 8:00 P.M.<br />
FOOD TRUCK FARE • MUSIC • OUTDOOR GAMES<br />
Visit seaportboston.com/events<br />
YOUR REMOTE,<br />
MOUSE & KEYBOARD<br />
ALL IN ONE!<br />
WELCOME TO SEAPORT’S<br />
GUEST ROOM<br />
ENTERTAINMENT SYSTEM<br />
SHORTCUT<br />
TO<br />
SERVICES<br />
SURF THE INTERNET ON YOUR TV<br />
PRESS EITHER<br />
TO RETURN<br />
HOME<br />
NAVIGATE<br />
WITH<br />
BUTTONS<br />
OR USE THE<br />
MOUSE<br />
Welcome to <strong>Seaport</strong>!<br />
WATCH YOUR FAVORITE BROADCAST<br />
AND CABLE CHANNELS<br />
STREAM YOUR OWN CONTENT INCLUDING<br />
NETFLIX ® AND HULU ®<br />
CLICK FOR<br />
TV PROGRAM<br />
GUIDE<br />
USE FOR<br />
TIMED TV<br />
SHUTDOWN<br />
PRESS EITHER<br />
TO WATCH<br />
HD TV<br />
CONTROL<br />
YOUR<br />
STREAMING<br />
DEVICES<br />
SEA THE DIFFERENCE SM<br />
LEARN ABOUT SEAPORT’S AMENITIES<br />
AND SERVICES<br />
TURN OVER THIS CARD TO LEARN MORE<br />
Flip Your Remote<br />
for a Full Keyboard<br />
As great as it is, your Remote will only work in your room.<br />
60<br />
Event Template<br />
<strong>Seaport</strong> Remote Control Leaflet 5x8<br />
Summer Flyer<br />
61
Other<br />
Collateral<br />
Doorhanger<br />
S e a p o r t<br />
in-room dining<br />
menu<br />
SEA THE DIFFERENCE SM<br />
EGGS<br />
2 Eggs Any Style . . . . . . . . . . . . . . . . . . . . . . $12.00<br />
Side:<br />
Breakfast potato Young greens<br />
Eggs:<br />
Sunny side up Over easy Over medium<br />
Over hard Scrambled Poached<br />
Toast:<br />
White Wheat Rye<br />
Cinnamon raisin English muffin<br />
Breakfast Meat:<br />
Pork breakfast sausage<br />
Chicken-apple sausage<br />
Applewood smoked bacon<br />
Canadian bacon<br />
3 Egg Omelet . . . . . . . . . . . . . . . . . . . . . . . . $15.00<br />
Side:<br />
Breakfast potato Young greens<br />
Fillings: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75¢ Each<br />
Spinach Broccoli Olives<br />
Tomato Basil pesto Mushroom<br />
Roasted red pepper Caramelized onion Sausage<br />
Ham Bacon Boursin<br />
Smoked cheddar Swiss cheese American cheese<br />
Toast:<br />
White Wheat Rye<br />
Cinnamon raisin English muffin<br />
Eggs Benedict . . . . . . . . . . . . . . . . . . . . . . . . $15.00<br />
Canadian bacon, English muffin, hollandaise<br />
Sides . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.00 each<br />
Pork breakfast sausage<br />
Tomato<br />
Applewood smoked bacon<br />
Young greens<br />
Chicken-apple sausage<br />
Avocado<br />
Canadian bacon<br />
Breakfast potato<br />
SWEETS<br />
French Toast . . . . . . . . . . . . . . . . . . . . . . . $17.00<br />
Buttermilk pancakes . . . . . . . . . . . . . . . . . . . $15.00<br />
Plain Strawberries Banana<br />
Belgian Waffle . . . . . . . . . . . . . . . . . . . . . . $17.00<br />
Strawberries & cream Brown sugar & banana<br />
Assorted Dry Cereals . . . . . . . . . . . . . . . . . . . . .$5.00<br />
Cereal:<br />
Special K ® Corn Flakes Raisin Bran<br />
All-Bran Rice Krispies ® Frosted Flakes ®<br />
Milk:<br />
Whole milk Skim milk Soy milk<br />
With fruit: . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.00<br />
Banana<br />
Strawberries<br />
Bagel<br />
Cream cheese, jam & butter . . . . . . . . . . . . . . . . . . . $5.00<br />
Cream cheese, smoked salmon, tomato, red onion . . . . . . $17.00<br />
Irish Oatmeal . . . . . . . . . . . . . . . . . . . . . . . . .$8.00<br />
Brown sugar<br />
Raisins<br />
Whole milk<br />
Skim milk<br />
FRUITS<br />
Grapefruit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00<br />
Seasonal melon & fruit . . . . . . . . . . . . . . . . . . . . . . $11.00<br />
Mixed berries . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.00<br />
Yogurt parfait . . . . . . . . . . . . . . . . . . . . . . . . . . . $15.00<br />
granola, non-fat vanilla yogurt, mixed berries<br />
BREAKFAST<br />
BEVERAGES<br />
Coffee, small pot . . . . . . . . . . . . . . . . . . . . . . . . . $6.00<br />
Coffee, large pot . . . . . . . . . . . . . . . . . . . . . . . . . $10.00<br />
Decaffeinated coffee, small pot . . . . . . . . . . . . . . . . . $6.00<br />
Decaffeinated coffee, large pot . . . . . . . . . . . . . . . . . $10.00<br />
with<br />
Milk Skim milk Cream<br />
Lemon<br />
Honey<br />
Selection of Tea . . . . . . . . . . . . . . . . . . . . . . . .$5.00<br />
Earl Grey Black Currant English Breakfast<br />
Orange Pekoe<br />
Hot Chocolate . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00<br />
Espresso . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00<br />
Milk (glass) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.00<br />
Skim milk (glass) . . . . . . . . . . . . . . . . . . . . . . . . . . $3.00<br />
Fresh squeezed orange juice . . . . . . . . . . . . . . . . . . . $5.00<br />
Fresh squeezed grapefruit juice . . . . . . . . . . . . . . . . . $5.00<br />
Cranberry juice . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00<br />
Apple juice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00<br />
Pineapple juice . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00<br />
V8 ® juice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00<br />
Bottled water . . . . . . . . . . . . . . . . . . . . . . . . . . . $4.00<br />
Guest Name: _________________________________________________<br />
Room #: ______________________________________________________<br />
Number of Guests: ____________________________________________<br />
Signature: ____________________________________________________<br />
Please check requested time frame of delivery<br />
6:00 – 6:15 7:30 – 7:45 9:00 – 9:15<br />
6:15 – 6:30 7:45 – 8:00 9:15 – 9:30<br />
6:30 – 6:45 8:00 – 8:15 9:30 – 9:45<br />
6:45 – 7:00 8:15 – 8:30 9:45 – 10:00<br />
7:00 – 7:15 8:30 – 8:45 Other _____________<br />
7:15 – 7:30 8:45 – 9:00<br />
Please place on your doorknob by 2:00 a.m. We observe a “service<br />
inclusive” policy, and it is not necessary to tip. An additional $3.00<br />
delivery charge* and 18% service charge will be added to your bill.<br />
*Delivery charge does not represent a tip or service charge for waitstaff,<br />
service employees or service bartender<br />
62 63
Faces of <strong>Seaport</strong><br />
Advertising<br />
<strong>Seaport</strong> faces ads full page<br />
MIKE MIXES PEOPLE AS WELL AS DRINKS.<br />
Meet Head Bartender Mike Wuschke. (Yes, that’s pronounced “Whiskey.”) Mike is about as<br />
authentic a Boston bartender as you’ll find, with an encyclopedic knowledge of classic and new<br />
cocktails and an incredible ability to ensure that no one at his bar remains a stranger. When<br />
you sit at his bar, you are his personal guest. This genuine interest in people is what makes<br />
<strong>Seaport</strong> employees special. <strong>The</strong>y are why our guests return again and again, and why <strong>Seaport</strong><br />
consistently claims the top ranking in TripAdvisor’s popularity index. Cheers!<br />
S E A T H E D I F F E R E N C E<br />
S M<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com<br />
64 65
Faces of <strong>Seaport</strong><br />
Posters<br />
<strong>Seaport</strong> Faces Posters 32 x 59<br />
THINGS START BUZZING WHEN OUR<br />
CHIEF STEWARD’S AROUND.<br />
Meet Edwin Medrano, Chief Steward. Edwin and his staff keep our equipment humming.<br />
But it’s his rooftop hives and 1,000,000 bees that put our own honey on your breakfast table and in<br />
our signature dishes. <strong>Seaport</strong>’s Official Beekeeper rides a bike to work and is as passionate about<br />
making <strong>Seaport</strong> “green” as he is about creating a unique and memorable experience for you.<br />
It’s because of people like Edwin that guests return to <strong>Seaport</strong> again and again. Sweet!<br />
CHEF RICHARD IS SO FRESH.<br />
Meet Executive Chef Richard Rayment. A good chef insists on fresh, locally sourced ingredients<br />
on his daily menus. A great one like Richard Rayment believes even a banquet for 1,000 people<br />
deserves a customized menu. Not only is his food fresh, so is Chef Richard’s thinking. Classically<br />
trained, this native Brit has worked all over the world. Guests rave about his intriguing international<br />
flavors, innovative dishes and beautiful presentations. Thanks to passionate staff members like<br />
Chef Richard, guests return to <strong>Seaport</strong> again and again. Delicious!<br />
IF YOU HAVE A COLD, WE HAVE MARIA.<br />
Meet Housekeeper Maria Valencia. It’s her job to notice if you need tissues and toothpaste.<br />
It’s her nature to notice that you have a cold and knock on your door with a cup of <strong>Seaport</strong>’s famous<br />
ginger tea. It’s not on the menu, but Maria, along with our entire housekeeping staff knows how<br />
to brew this soothing cup of cold relief. Like all <strong>Seaport</strong> employees, Maria cares. Our staff is a major<br />
reason why guests return to <strong>Seaport</strong> again and again. Bless you!<br />
S E A T H E D I F F E R E N C E SM<br />
S E A T H E D I F F E R E N C E SM<br />
S E A T H E D I F F E R E N C E SM<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 800-SEAPORT | www.seaportboston.com<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 800-SEAPORT | www.seaportboston.com<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 800-SEAPORT | www.seaportboston.com<br />
66 67
Wedding<br />
Advertising<br />
Double page spread<br />
Single page<br />
Advertising<br />
YOUR DAY. YOUR WAY.<br />
It’s your moment. Make it perfect at <strong>Seaport</strong> Boston. Beautiful ballrooms looking out on<br />
Boston Harbor and the city skyline, four-star cuisine and impeccable service, wedding<br />
bells and billowing white. You’ll even have your own dedicated wedding consultant for<br />
the day. At <strong>Seaport</strong> Boston, we vow to make your dream wedding come true.<br />
Dazzling venues | Beautiful outdoor spaces | Four-star cuisine | Easy access & parking<br />
WE DO “I DO” WITH A VIEW.<br />
Wedding bells and billowing white. Beautiful ballrooms with spectacular city and harbor<br />
views. Four-star cuisine and impeccable service. It’s your day, and at <strong>Seaport</strong> Boston, we do it<br />
your way. We vow to make your dream wedding come true.<br />
S E A T H E D I F F E R E N C E<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com<br />
SM<br />
S E A T H E D I F F E R E N C E<br />
S M<br />
Person + Killian Photography<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com<br />
Person + Killian Photography<br />
68 69
Meetings<br />
Advertising<br />
Full page ad<br />
MORE ROOMS WITH A VIEW THAN ANY<br />
OTHER HOTEL IN BOSTON.<br />
Harbor views, city views, garden views. <strong>The</strong> <strong>Seaport</strong> Hotel & World Trade Center has them<br />
all in 180,000 SF of meeting space – more than any other hotel in Boston. With 7 ballrooms and<br />
42 meeting rooms in total, outdoor gardens and terraces plus 7 private dining rooms, and a<br />
demonstration kitchen, <strong>Seaport</strong> has the space you need for your next meeting or event. And<br />
we’re the easiest hotel in Boston for access, minutes from Logan Airport and downtown via our<br />
own MBTA Silver Line stop, water taxi and car. Call us to find out more at 617.385.4212.<br />
Named by Fodor’s As One of North America’s Greenest Hotels.<br />
Complimentary WiFi I 24-Hour Business Center I Complimentary 24-Hour Health Club<br />
S E A T H E D I F F E R E N C E<br />
SM<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com<br />
70 71
CITYVIEW BALLROOM<br />
cruise lines<br />
& North End<br />
Crosswalk<br />
Crosswalk<br />
LIGHTHOUSE I<br />
10 minutes<br />
LIGHTHOUSE II<br />
& North End<br />
TAMO BISTRO + BAR<br />
FLAGSHIP BALLROOM<br />
PLAZA BALLROOM<br />
SEAPORT BALLROOM<br />
AURA RESTAURANT<br />
To<br />
I-90<br />
LOBBY LEVEL<br />
Plaza Level<br />
Mezzanine Level<br />
& Complex<br />
from <strong>Seaport</strong> World Trade Center, 8 minute walk<br />
Airport & Downtown<br />
Logan Airport<br />
& North End<br />
Water Taxi<br />
SPACE<br />
S E A T H E D I F F E R E N C E SM<br />
WAVE HEALTH<br />
& FITNESS<br />
POOL<br />
DIMENSIONS<br />
w/Ceiling Height<br />
SQ. FT.<br />
EXERCISE<br />
STUDIO<br />
CLASSROOM<br />
3 PPL Per 6'<br />
PORTE COCHERE<br />
ENTRANCE<br />
PLAZA<br />
MEETING ROOM<br />
THEATER<br />
DOWN TO<br />
MEZZ.<br />
LEVEL<br />
CONFERENCE<br />
3 PPL Per 6'<br />
PLAZA GARDEN<br />
A<br />
PLAZA BALLROOM LOBBY<br />
U-SHAPE<br />
3 PPL Per 6'<br />
PLAZA BALLROOM<br />
B<br />
LIGHTHOUSE I<br />
BALLROOM<br />
HOLLOW<br />
SQUARE<br />
3 PPL Per 6'<br />
TO<br />
LIGHTHOUSE I<br />
C<br />
DOWN TO<br />
MEZZ. LEVEL<br />
BANQUET<br />
72" rounds<br />
of 12<br />
Plaza Ballroom 114' x 66' x 16' 7,524 336 700 80 96 112 648 750<br />
Rear Screen 315 650 450<br />
Dance Floor 480<br />
Plaza A 35' x 66' 2,310 120 192 48 54 64 168 200<br />
Plaza B 42' x 66' 2,772 150 245 48 54 64 240 250<br />
Plaza C 36' x 78' 2,808 138 240 48 54 64 228 250<br />
Plaza A&B 77' x 66' 5,082 220 480 56 84 96 408 450<br />
Plaza B&C 78' x 66' 5,148 280 500 56 84 96 468 500<br />
Plaza Meeting Room 10' x 24.5' 246 10<br />
Plaza Ballroom Lobby 20' x 192' 3,722<br />
SPACE<br />
DIMENSIONS<br />
w/Ceiling Height<br />
SQ. FT.<br />
CLASSROOM<br />
3 PPL Per 6'<br />
THEATER<br />
CONFERENCE<br />
3 PPL Per 6'<br />
U-SHAPE<br />
3 PPL Per 6'<br />
HOLLOW<br />
SQUARE<br />
3 PPL Per 6'<br />
BANQUET<br />
72" rounds<br />
of 12<br />
Lighthouse l 62.5' x 75' x 10' 4,687 220 300 350<br />
Lighthouse II 51' x 28' x 9' 1,428 80 25 20 24 96 100<br />
TO<br />
SEAPORT<br />
WORLD<br />
TRADE<br />
CENTER<br />
RECEPTION<br />
RECEPTION<br />
SPACE<br />
DIMENSIONS<br />
w/Ceiling Height<br />
SQ. FT.<br />
CLASSROOM<br />
3 PPL Per 6'<br />
THEATER<br />
CONFERENCE<br />
3 PPL Per 6'<br />
U-SHAPE<br />
3 PPL Per 6'<br />
HOLLOW<br />
SQUARE<br />
3 PPL Per 6'<br />
BANQUET<br />
72 rounds<br />
of 12<br />
Constitution 33' x 38' x 9'4" 1,254 60 130 32 34 40 108 130<br />
Liberty 41' x 22' x 9'4" 902 30 88 32 32 37 72 80<br />
Liberty A 20.5' x 22' x 9'4" 451 15 40 16 16 21 36 40<br />
Liberty B 20.5' x 22' x 9'4" 451 15 40 16 16 21 36 40<br />
SPACE<br />
DIMENSIONS<br />
w/Ceiling Height<br />
SQ. FT.<br />
CLASSROOM<br />
3 PPL Per 6'<br />
THEATER<br />
CONFERENCE<br />
3 PPL Per 6'<br />
U-SHAPE<br />
3 PPL Per 6'<br />
HOLLOW<br />
SQUARE<br />
3 PPL Per 6'<br />
BANQUET<br />
72 rounds<br />
of 12<br />
<strong>Seaport</strong> Ballroom 98' x 39' x 10'6" 3,822 219 420 80 84 96 336 450<br />
Rear Screen 180 360 240<br />
Dance Floor 220<br />
<strong>Seaport</strong> A 32' x 39' 1,248 60 125 32 40 48 108 130<br />
<strong>Seaport</strong> B 43' x 39' 1,677 96 216 32 44 56 156 220<br />
<strong>Seaport</strong> C 23' x 39' 897 24 64 28 21 32 50 60<br />
<strong>Seaport</strong> A&B 75' x 39' 2,925 156 340 56 68 80 264 350<br />
<strong>Seaport</strong> B&C 66' x 39' 2,574 120 280 50 52 58 206 280<br />
SPACE<br />
CONSTITUTION<br />
DIMENSIONS<br />
w/Ceiling Height<br />
A<br />
LIBERTY<br />
B<br />
SQ. FT.<br />
CLASSROOM<br />
3 PPL Per 6'<br />
ELEV.<br />
UP TO<br />
PLAZA LEVEL<br />
MEZZANINE LOBBY<br />
DOWN TO<br />
LOBBY LEVEL<br />
THEATER<br />
CONFERENCE<br />
3 PPL Per 6'<br />
U-SHAPE<br />
3 PPL Per 6'<br />
HOLLOW<br />
SQUARE<br />
3 PPL Per 6'<br />
BANQUET<br />
72 rounds<br />
of 12<br />
Flagship 1,868 144 170<br />
Flagship A 34' x 38' x 11'6" 1,292 60 130 32 34 40 108 130<br />
Flagship B 16' x 36' x 11' 576 27 42 24 26 28 36 40<br />
A<br />
SEAPORT BALLROOM<br />
B<br />
TO LIGHTHOUSE I<br />
ELEV.<br />
C<br />
LIGHTHOUSE II<br />
TO<br />
LIGHTHOUSE<br />
B<br />
FLAGSHIP<br />
BALLROOM<br />
A<br />
RECEPTION<br />
RECEPTION<br />
RECEPTION<br />
SPACE<br />
LOADING<br />
DOCK<br />
ADMIN. OFFICES<br />
DIMENSIONS<br />
w/Ceiling Height<br />
ACTION<br />
KITCHEN<br />
BUSINESS<br />
CENTER<br />
BOARDROOM<br />
BUSINESS<br />
CENTER<br />
Action Kitchen 47' x 56' x 9'7" 2,196 30 50<br />
Aura 46' x 78' x 9'7" 2,595 140 175<br />
Magnum 60 100<br />
Magnum A 12' x 27' x 9'7" 351 10 – 24 15 – 30<br />
Magnum B 23' x 27' x 9'7" 621 21 – 40 30 – 60<br />
TAMO Loft 26' x 16' x 9'3" 500 10 – 24 15 – 35<br />
SQ. FT. SEATED RECEPTION FEATURES<br />
State‐of‐the‐art demonstration kitchen with<br />
four distinct stations, including a Molteni range<br />
Flat-screen video wall with live feed and recording AV capabilities<br />
Dining room and conference room<br />
Fireplace<br />
Formal restaurant setting<br />
Includes two private dining rooms<br />
Semi-private dining area<br />
French windows overlooking the lobby<br />
Comfortable seating<br />
64" flat-screen television<br />
TAMO Terrace 13' x 80' 1,040 20 50 Sheltered by permanent umbrellas<br />
Larkin Boardroom 12' x 15' x 8'6" 229 6<br />
Business Center Boardroom 15' x 10' x 8'6" 165 8<br />
FRONT<br />
DESK<br />
CONCIERGE<br />
LOBBY<br />
FRONT<br />
ENTRANCE<br />
BELL<br />
DESK<br />
A<br />
MAGNUM<br />
PRIVATE<br />
DINING<br />
B<br />
UP TO<br />
MEZZ. LEVEL<br />
ELEV. TO PARKING<br />
AURA<br />
TAMO BISTRO<br />
LARKIN<br />
BOARD-<br />
ROOM<br />
GIFT<br />
SHOP<br />
UP TO<br />
MEZZ.<br />
LEVEL<br />
SEAPORT<br />
BAKERY<br />
TAMO<br />
LOFT<br />
B<br />
TAMO BAR<br />
TO<br />
SEAPORT<br />
WORLD<br />
TRADE<br />
CENTER<br />
TAMO<br />
TERRACE<br />
CITYVIEW BALLROOM<br />
cruise lines<br />
& North End<br />
Crosswalk<br />
Crosswalk<br />
LIGHTHOUSE I<br />
10 minutes<br />
LIGHTHOUSE II<br />
& North End<br />
TAMO BISTRO + BAR<br />
FLAGSHIP BALLROOM<br />
PLAZA BALLROOM<br />
SEAPORT BALLROOM<br />
AURA RESTAURANT<br />
To<br />
I-90<br />
LOBBY LEVEL<br />
Plaza Level<br />
Mezzanine Level<br />
& Complex<br />
from <strong>Seaport</strong> World Trade Center, 8 minute walk<br />
Airport & Downtown<br />
Logan Airport<br />
& North End<br />
Water Taxi<br />
SPACE<br />
WAVE HEALTH<br />
& FITNESS<br />
POOL<br />
DIMENSIONS<br />
w/Ceiling Height<br />
EXERCISE<br />
STUDIO<br />
SQ. FT.<br />
CLASSROOM<br />
3 PPL Per 6'<br />
PORTE COCHERE<br />
ENTRANCE<br />
PLAZA<br />
MEETING ROOM<br />
THEATER<br />
DOWN TO<br />
MEZZ.<br />
LEVEL<br />
CONFERENCE<br />
3 PPL Per 6'<br />
PLAZA GARDEN<br />
A<br />
PLAZA BALLROOM LOBBY<br />
PLAZA BALLROOM<br />
U-SHAPE<br />
3 PPL Per 6'<br />
B<br />
LIGHTHOUSE I<br />
BALLROOM<br />
TO<br />
LIGHTHOUSE I<br />
C<br />
HOLLOW<br />
SQUARE<br />
3 PPL Per 6'<br />
DOWN TO<br />
MEZZ. LEVEL<br />
BANQUET<br />
72" rounds<br />
of 12<br />
Plaza Ballroom 114' x 66' x 16' 7,524 336 700 80 96 112 648 750<br />
Rear Screen 315 650 450<br />
Dance Floor 480<br />
Plaza A 35' x 66' 2,310 120 192 48 54 64 168 200<br />
Plaza B 42' x 66' 2,772 150 245 48 54 64 240 250<br />
Plaza C 36' x 78' 2,808 138 240 48 54 64 228 250<br />
Plaza A&B 77' x 66' 5,082 220 480 56 84 96 408 450<br />
Plaza B&C 78' x 66' 5,148 280 500 56 84 96 468 500<br />
Plaza Meeting Room 10' x 24.5' 246 10<br />
Plaza Ballroom Lobby 20' x 192' 3,722<br />
SPACE<br />
DIMENSIONS<br />
w/Ceiling Height<br />
SQ. FT.<br />
CLASSROOM<br />
3 PPL Per 6'<br />
THEATER<br />
CONFERENCE<br />
3 PPL Per 6'<br />
U-SHAPE<br />
3 PPL Per 6'<br />
HOLLOW<br />
SQUARE<br />
3 PPL Per 6'<br />
BANQUET<br />
72" rounds<br />
of 12<br />
Lighthouse l 62.5' x 75' x 10' 4,687 220 300 350<br />
Lighthouse II 51' x 28' x 9' 1,428 80 25 20 24 96 100<br />
TO<br />
SEAPORT<br />
WORLD<br />
TRADE<br />
CENTER<br />
RECEPTION<br />
RECEPTION<br />
Floor Plan<br />
Brochures<br />
Floor plan brochures 8.5 x 11<br />
<strong>Seaport</strong> Meetings<br />
<strong>Seaport</strong> hotel<br />
Meetings<br />
S E A T H E D I F F E R E N C E SM<br />
<strong>Seaport</strong> Meetings<br />
World Trade Center<br />
S E A T H E D I F F E R E N C E SM<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 | 617.385.4212 | www.seaportboston.com<br />
OVERVIEW OF SEAPORT FACILITIES SEAPORT HOTEL AND WORLD TRADE CENTER PLAZA LEVEL SEAPORT HOTEL<br />
MEZZANINE LEVEL<br />
SEAPORT HOTEL<br />
HARBOR LEVEL<br />
SEAPORT HOTEL<br />
OVERVIEW OF SEAPORT FACILITIES SEAPORT HOTEL AND WORLD TRADE CENTER PLAZA LEVEL SEAPORT HOTEL<br />
Harbor Level<br />
Commonwealth Hall<br />
MBTA “T” Stop<br />
Silver Line to Logan<br />
Financial District,<br />
Downtown, Back Bay<br />
Harbor Level<br />
Commonwealth Hall<br />
MBTA “T” Stop<br />
Silver Line to Logan<br />
Financial District,<br />
Downtown, Back Bay<br />
HARBORVIEW<br />
BALLROOM<br />
HARBORVIEW<br />
BALLROOM<br />
Plaza Level<br />
Mezzanine Level<br />
Harbor Level<br />
Waterfront<br />
Ballroom<br />
Commonwealth Hall<br />
& Complex<br />
BLVD. OF FLAGS<br />
Provincetown Ferry<br />
and Spirit of Boston<br />
Financial District,<br />
Downtown, Back Bay<br />
Head House<br />
Concourse<br />
SEAPORT BOULEVARD<br />
EAST SERVICE ROAD<br />
Water Taxi service<br />
to Logan Airport<br />
and<br />
City Destinations.<br />
B STREET<br />
Plaza<br />
Garden<br />
Lighthouse<br />
Garden<br />
LIGHTHOUSE<br />
BALLROOM<br />
Plaza Level<br />
Entrance<br />
ACTION<br />
KITCHEN<br />
To<br />
I-93<br />
Financial District,<br />
Downtown, Back Bay<br />
Plaza Level<br />
Mezzanine Level<br />
Harbor Level<br />
WORLD TRADE CENTER AVE.<br />
CONGRESS STREET<br />
Wave Health<br />
& Fitness<br />
SEAPORT LANE<br />
World Trade Center<br />
Silver Line MBTA Stop<br />
Bridge to Boston Convention & Exhibition Center –<br />
from <strong>Seaport</strong> Hotel, 5 minute walk;<br />
SUMMER STREET<br />
D STREET<br />
S E A P O R T H O T E L<br />
Constitution<br />
<strong>Seaport</strong> Ballroom<br />
Flagship Ballroom<br />
ELEV.<br />
S E A P O R T H O T E L<br />
Plaza Level<br />
Mezzanine Level<br />
Harbor Level<br />
Waterfront<br />
Ballroom<br />
Commonwealth Hall<br />
& Complex<br />
BLVD. OF FLAGS<br />
Provincetown Ferry<br />
and Spirit of Boston<br />
Financial District,<br />
Downtown, Back Bay<br />
Head House<br />
Concourse<br />
SEAPORT BOULEVARD<br />
EAST SERVICE ROAD<br />
Water Taxi service<br />
to Logan Airport<br />
and<br />
City Destinations.<br />
B STREET<br />
Plaza<br />
Garden<br />
Lighthouse<br />
Garden<br />
LIGHTHOUSE<br />
BALLROOM<br />
Plaza Level<br />
Entrance<br />
ACTION<br />
KITCHEN<br />
To<br />
I-93<br />
Financial District,<br />
Downtown, Back Bay<br />
Plaza Level<br />
Mezzanine Level<br />
Harbor Level<br />
WORLD TRADE CENTER AVE.<br />
CONGRESS STREET<br />
Wave Health<br />
& Fitness<br />
SEAPORT LANE<br />
World Trade Center<br />
Silver Line MBTA Stop<br />
Bridge to Boston Convention & Exhibition Center –<br />
from <strong>Seaport</strong> Hotel, 5 minute walk;<br />
SUMMER STREET<br />
D STREET<br />
S E A P O R T H O T E L<br />
Plaza Ballroom Plaza Garden Lighthouse I<br />
Plaza Ballroom Plaza Garden Lighthouse I<br />
Action Kitchen<br />
Aura Dining Room<br />
TAMO Loft<br />
inside front cover and page 1<br />
72 73
Hotel<br />
Brochure<br />
Saddle stitched brochure 4 x 9<br />
<strong>Seaport</strong> Hotel &<br />
world trade center<br />
Rooms<br />
with a view<br />
Comfort, luxury and a good night’s sleep<br />
Entrance<br />
Entrance<br />
Enjoy the latest in conveniences and the<br />
luxury of a truly comfortable room. Exquisite<br />
Frette ® linens, Keurig ® coffee makers, and<br />
Bose ® Wave radios with MP3 connectivity –<br />
they’re just a few of the amenities found in<br />
every room.<br />
SEA THE DIFFERENCE SM<br />
But not all rooms are the same. Some<br />
overlook sweeping harbor views... some<br />
overlook the city skyline. And we offer<br />
allergen-free PURE rooms as well for the best<br />
night’s sleep you’ve ever experienced.<br />
SEA THE DIFFERENCE SM<br />
Ahotel for ALL seasons...<br />
for all Reasons<br />
<strong>Seaport</strong> is the perfect place to get down to business...<br />
or to unwind. We’re right next door to the Boston<br />
Convention & Exhibition Center and adjacent to<br />
Boston’s Financial District. And when it’s time to relax<br />
we have one of the city’s most luxurious fitness clubs,<br />
Wave, with a variety of fitness classes and treatments.<br />
Step outside and you’ll discover Boston’s popular<br />
HarborWalk, the Institute of Contemporary Art and<br />
dozens of the city’s most popular restaurants. It’s all<br />
here in the bustling <strong>Seaport</strong> District.<br />
And don’t forget our selection of suites,<br />
where you can meet, entertain or retreat into<br />
luxurious privacy.<br />
<strong>The</strong> <strong>Seaport</strong> difference?<br />
• Luxurious Gilchrist & Soames toiletries<br />
• <strong>The</strong> <strong>Seaport</strong> Pillow Library – flat or fluffy,<br />
buckwheat or down – it’s your choice.<br />
For information please call us at 617.385.4000<br />
or visit us at seaportboston.com<br />
<strong>The</strong> <strong>Seaport</strong> difference?<br />
• Water taxi and MBTA stop right on our campus<br />
• Complimentary bicycles to explore Boston<br />
Front and back covers<br />
OBC<br />
OFC<br />
One <strong>Seaport</strong> Lane | Boston, MA 02210 IFC IBC<br />
Inside front and back covers<br />
Sample spread<br />
P10<br />
P3<br />
P4<br />
P9<br />
Foodwith a viewpoint<br />
Start with a passion for fresh, local ingredients.<br />
Add the inspiration of the waterfront and New England<br />
culinary traditions. <strong>The</strong> result? A wonderful dining<br />
experience, whether you’re into appetizers and martinis<br />
in Tamo or savoring Aura’s spectacular regional cuisine.<br />
Relax<br />
REJUVENATE. REWARD<br />
YOURSELF.<br />
It’s easy at <strong>Seaport</strong>.<br />
• Concierge for dining, entertainment and<br />
travel arrangements<br />
• 24/7 Business Center with complimentary<br />
computers, fax and color copier<br />
• Zipcars ® in our 2,300-space underground<br />
garage<br />
• <strong>Seaport</strong> Provisions, the gift shop with fine<br />
wines and locally crafted gifts as well as<br />
newspapers and toiletries.<br />
Make waves – or not – at our 11,000 square<br />
foot Wave Health & Fitness facility, free to<br />
hotel guests.<br />
• Exercise classes<br />
• Heated lap pool<br />
• State-of-the-art fitness equipment<br />
• Personal trainers<br />
• Massage<br />
<strong>The</strong> <strong>Seaport</strong> difference?<br />
• Yoga, Pilates, Spin, we’ve got them all.<br />
• Natural light! Work out with a view!<br />
A<br />
Boston’s<br />
easy-access hotel<br />
<strong>Seaport</strong> is right on the harbor... and right<br />
where all forms of transportation come<br />
together.<br />
• Ten minutes from Logan International<br />
Airport by car<br />
• Directly adjacent to Routes I-93 and I-90<br />
(Massachusetts Turnpike)<br />
• MBTA Silver Line stop on our campus<br />
• Water taxi service<br />
• Trains and buses from South Station to<br />
New England, New York and beyond<br />
Be sure to explore the <strong>Seaport</strong> District and<br />
Boston! It’s an easy walk to historic and<br />
cultural attractions and just a few minutes<br />
to the Financial District.<br />
<strong>The</strong> <strong>Seaport</strong> difference?<br />
• Complimentary weekday shuttle service to<br />
downtown and North Station<br />
• <strong>The</strong> <strong>Seaport</strong> water shuttle to city waterfront<br />
locations... just 10 minutes to the airport<br />
Right ON the WATER,<br />
wHERE EVERYTHING<br />
IS FRESH, BRIGHt AND<br />
WELCOMING<br />
Welcome to the <strong>Seaport</strong> Hotel & World Trade<br />
Center. From the fresh sea breeze to our fresh<br />
approach to hospitality, we hope your Boston<br />
experience will be everything you wish...<br />
and more.<br />
With amenities like our own pillow library,<br />
water taxi docks, complimentary WiFi and an<br />
award-winning commitment to sustainability,<br />
you’ll find this isn’t your typical hotel. We hope<br />
you’ll give <strong>Seaport</strong> four stars for warmth as<br />
well as excellence.<br />
<strong>The</strong> <strong>Seaport</strong> difference?<br />
• Service inclusive policy – you never have<br />
to worry about tipping<br />
• Complimentary WiFi in all guest rooms<br />
and public areas<br />
Eat in or eat out. Order In-Room Dining... or a picnic<br />
basket to go. And if you have to eat on the run, there’s a<br />
great sandwich or king-size cookie waiting for you at the<br />
<strong>Seaport</strong> Café.<br />
<strong>The</strong> <strong>Seaport</strong> difference?<br />
• Honey from our own hives<br />
• Herbs from our own garden<br />
• Seasonally prepared menus featuring local ingredients<br />
Distance By Taxi/Car<br />
Logan Airport 10 Minutes<br />
Downtown/Financial<br />
District<br />
5 Minutes<br />
Faneuil Hall<br />
5 Minutes<br />
Boston Common 5 Minutes<br />
Back Bay<br />
10 Minutes<br />
74 75<br />
P6<br />
P7<br />
P8<br />
P5<br />
P2<br />
P11<br />
P12<br />
P1
Catering<br />
Menu<br />
Digital menu 8.5 x 11<br />
<strong>Seaport</strong><br />
culinary experience<br />
c h e f ’ s<br />
s e a s o n a l<br />
selections<br />
c h e f ’ s<br />
s e a s o n a l<br />
selections<br />
<strong>Seaport</strong><br />
culinary experience<br />
BREAKFAST<br />
S e a p o r t<br />
culinary experience<br />
<strong>Seaport</strong> Culinary Guide from Chef<br />
We here in New England are blessed to have four very distinct seasons, each beautiful in its own way.<br />
And with these seasons we are fortunate to be able to enjoy a variety of seasonal offerings from our<br />
coastal waters and our farms that have created a rich culinary tradition.<br />
It is this bounty of seasonal offerings that has inspired me to create what we believe to be a very unique<br />
approach to our banquet menu – a menu that will change each month to bring our guests produce, fish<br />
and other ingredients that are fresh, local and in season.<br />
This is a departure from the traditional catering menu which plans out months in advance the specifics<br />
of each meal with specific proteins, starches and vegetables. With <strong>Seaport</strong>’s Seasonal Offerings we will<br />
select the three key staples for each menu based on what is fresh at the time – just as you would if you<br />
were having someone over to dinner at your house.<br />
Of course for clients who like to plan ahead we will continue to be able to select from an extensive<br />
selection of menu options for each meal period.<br />
And while my emphasis as Executive Chef here at <strong>Seaport</strong> is to bring to you the best of New England,<br />
I do so also with the influences of more than forty years of being a culinary globetrotter working in<br />
Europe, the Americas and the Far East.<br />
For each dish that we create here at <strong>Seaport</strong>, my goal is to combine both what is familiar and<br />
approachable with a twist of something unusual based on my experience cooking around the world and<br />
new trends that I’m discovering in the incredibly dynamic and evolving world of food.<br />
I invite you to join me on this culinary adventure and allow me to present a menu that is personal,<br />
inventive and memorable for you and your guests.<br />
Sincerely,<br />
Executive Chef Richard Rayment<br />
About Chef Richard<br />
With more than forty years of professional culinary experience, Chef Richard Rayment is a classically trained chef from London<br />
who has worked around the world, including London, San Francisco, Sydney, Bermuda and Boston. Chef Richard was trained in<br />
the traditional City Guild apprenticeship programs in the UK and then, as a young chef, traveled the world on cruise lines with<br />
ports of call in the Mediterranean, South America, and the Far East. Before coming to <strong>Seaport</strong>, Chef Richard worked in a variety of<br />
executive chef positions for Ritz Carlton both in San Francisco and Boston and also for the prestigious St. James Club in London.<br />
Influenced by the many regional spices and foods that he has experienced on his travels, and the bounty of fresh and local<br />
ingredients and food that he first discovered while working in California, his approach to cooking is to combine the best of what is<br />
local with the spices and cooking techniques that bring out the best of each element on the plate.<br />
Chef has taken the opportunity to reflect the seasonality of New England<br />
where possible in his menu creation, currently we are featuring:<br />
Food inspired by<br />
the Farmer to the Chef<br />
BREAKS<br />
FALL HARVEST BREAK<br />
Selection of Local Apples and Pears<br />
Diced Apple with <strong>Seaport</strong> Local Honey Popcorn Brittle<br />
Cheddar and Pumpkin Dip with Toasted Nut Bread and Crackers<br />
Hot and Cold Apple Cider with Cinnamon Sticks<br />
$19 per guest<br />
LUNCH<br />
SOUPS<br />
Included in your menu price.<br />
Butternut, Bacon and Pear Bisque<br />
and<br />
Thai Spiced Chicken Noodle soup<br />
SANDWICH<br />
Included in your menu price.<br />
Hand Carved Roasted Turkey Breast, Housemade Cranberry and Orange Sauce,<br />
Sage and Onion Stuffing, Ciabatta Bread<br />
HOT PRESSED SANDWICH<br />
Included in your menu price.<br />
Duck Confit, Emmental Cheese, Apples, Watercress, Whole Wheat Bread<br />
OUR LOCAL SOURCES<br />
<strong>Seaport</strong> is pleased to offer locally sourced produce from a variety of farms in Massachusetts<br />
and the region. In addition we also source many of our deli meats from McKenzie Country<br />
Classics ® featuring all natural artisan meats from Vermont.<br />
FARMS . ..............<br />
ORIGIN<br />
Back Yard Farms . . . . . . . . . . . Madison, ME<br />
Baggott Farms . . . . . . . . . . . E. Windsor, CT<br />
Brookdale Farm . . . . . . . . . . . Hollis, NH<br />
Carlson’s Orchards . . . . . . . . . Harvard, MA<br />
Czajkoski Farms . . . . . . . . . . . Hadley, MA<br />
Dargoonian Farms . . . . . . . . . . Andover, MA<br />
Eva’s Garden . . . . . . . . . . . . S. Dartmouth, MA<br />
Harvest Farms . . . . . . . . . . . . Whately, MA<br />
Jonathan’s Organics . . . . . . . . . Rochester, MA<br />
Kenney Farms . . . . . . . . . . . . Concord, MA<br />
Lanni Orchards . . . . . . . . . . . Lunenburg, MA<br />
New Hampshire Mushroom Co.. . . Tamworth, NH<br />
Simone’s Riverside Farm . . . . . . Sharon, MA<br />
Two Friends Farms . . . . . . . . . Attleboro, MA<br />
Wards Berry Farm . . . . . . . . . . Sharon, MA<br />
Wilson Farms . . . . . . . . . . . . Litchfield, NH<br />
Yonder Farms . . . . . . . . . . . . Valatie, NY<br />
S e a p o r t<br />
culinary experience<br />
BREAKFAST<br />
BREAKFAST UPGRADES continued<br />
Scrambled Eggs with Tomato and Chive<br />
$8 per guest<br />
Sliced Seasonal Fresh Fruit and Berries Served with Raspberry Yogurt<br />
$12 per guest<br />
Sliced, Smoked Salmon with Cream Cheese, Capers, Onions, Hard-<br />
Cooked Eggs and Sliced Tomatoes, Served with Mini Bagels<br />
(Serves 20)<br />
$250 per side<br />
French Toast with Berry Compote<br />
$8 per guest<br />
Hickory-Smoked Bacon or Grilled Sausages<br />
Two pieces per guest<br />
$6 per guest<br />
Egg and Sausage Buttermilk Biscuit<br />
$8 per guest<br />
Breakfast Pizza, Spinach, Egg, Cheddar<br />
$8 per guest<br />
Vegetables and Scrambled Egg Whites on Griddle Gluten-Free Bread<br />
$8 per guest<br />
Scrambled Egg Whites, Feta Cheese, Sun-Dried Tomatoes in Herb<br />
Tortilla Triangle Wrap<br />
$8 per guest<br />
* <strong>The</strong>se products may contain raw or undercooked ingredients. <strong>The</strong> FDA has advised that consuming raw or undercooked<br />
meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness.<br />
**Contains Nuts.<br />
All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative<br />
fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants.<br />
Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only.<br />
4<br />
S e a p o r t<br />
culinary experience<br />
BREAKs<br />
<strong>Seaport</strong><br />
culinary experience<br />
BREAKs<br />
GOURMET POPCORN BREAK<br />
Assorted Flavors of Popcorn in Retro Boxes to include:<br />
Aged White Cheddar, Kettle Corn, Sea Salt<br />
Popcorn Enhancers: Individual Boxes of Junior Mints, Milk Duds,<br />
and Raisinettes<br />
Assorted Spindrift Fruit-Flavored Sodas<br />
Chilled Flavored Mineral Waters<br />
$20 per guest; additional $5 under 20 guests<br />
STARBUCKS CAFÉ ENERGIZER<br />
Mini Assorted Cookies and Brownies<br />
Espresso Shortbread<br />
**Mini Biscotti<br />
Whole Fresh Fruit<br />
Chilled Bottled Starbucks Frappuccinos<br />
Starbucks Brewed Coffee, Starbucks Decaffeinated Coffee and<br />
Assorted Teas<br />
$26 per guest; additional $5 under 20 guests<br />
BUILD YOUR OWN TRAIL MIX<br />
Mason Jars of: Chocolate Chips, Dried Cranberries, Golden Raisins,<br />
Almonds, Cashews, Mini Pretzels, Crushed Granola, Sesame Sticks,<br />
Salted Sunflower Seeds<br />
Assorted Spindrift Fruit-Flavored Sodas<br />
Freshly Brewed Regular, Decaffeinated Coffee and Assorted Teas<br />
$21 per guest; additional $5 under 20 guests<br />
SEAPORT’S OWN HONEY BREAK<br />
Enjoy these Honey Treats from our own hives:<br />
Honey and Vanilla Cupcakes<br />
Banana, Blueberry, Bee Pollen Smoothie “Shots”<br />
Honeyed Fresh-Melon Cubes with Chia Coconut Pudding<br />
Honey & Bee Pollen Popcorn<br />
Honey and Orange Iced Tea<br />
$28 per guest; additional $6 under 20 guests<br />
Please let us know if you would like to arrange a visit from our<br />
beekeeper, Edwin Medrano, to enhance your break for 30 minutes<br />
@ $150.00.<br />
* <strong>The</strong>se products may contain raw or undercooked ingredients. <strong>The</strong> FDA has advised that consuming raw or undercooked<br />
meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness.<br />
**Contains Nuts.<br />
All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative<br />
fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants.<br />
Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only.<br />
8<br />
<strong>Seaport</strong><br />
culinary experience<br />
BREAKs<br />
30-MINUTE BREAKS<br />
30-Minute Specialty Breaks to Enhance Your Meeting<br />
Minimum of 20 guests<br />
ICE CREAM SUNDAE BREAK<br />
French Vanilla, Cappuccino and Double Chocolate Ice Cream<br />
Variety of Tempting Toppings and Sauces to include:<br />
M&M’s, Mini Reeses Peanut Butter Cups, Feuilletine,<br />
Strawberry Compote, Hot Fudge Sauce, Caramel Sauce, Whipped<br />
Cream, Cherries (All toppings except Feuilletine.)<br />
Freshly Brewed Regular, Decaffeinated Coffee and Assorted Teas<br />
$20 per guest; additional $5 under 20 guests<br />
THE DISTRICT<br />
Warm Mini Pretzel Bites<br />
Variety of Dipping Sauces to include: Cheddar & Horseradish,<br />
Spicy Honey Mustard, Nutella<br />
Bowls of Warm Nuts<br />
Assorted Candy Bars<br />
Assorted Soft Drinks, including Diet<br />
$20 per guest; additional $5 under 20 guests<br />
CHOCOLATE, CHOCOLATE, CHOCOLATE<br />
Milk Chocolate Toffee Sea Salt Bark<br />
Dark Chocolate Dipped Strawberries<br />
Mini Chocolate Chip Cookies<br />
Assorted Soft Drinks, including Diet<br />
Hot Chocolate or Chocolate Milk<br />
Freshly Brewed Regular, Decaffeinated Coffee and Assorted Teas<br />
$22 per guest; additional $5 under 20 guests<br />
* <strong>The</strong>se products may contain raw or undercooked ingredients. <strong>The</strong> FDA has advised that consuming raw or undercooked<br />
meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness.<br />
**Contains Nuts.<br />
All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative<br />
fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants.<br />
Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only.<br />
7<br />
S e a p o r t<br />
culinary experience<br />
LUNCH<br />
<strong>Seaport</strong><br />
culinary experience<br />
lunch<br />
PLATED LUNCHEONS<br />
Each Luncheon Entrée price includes:<br />
Appetizer or Salad<br />
Basket of Breads with Sweet Butter<br />
Dessert<br />
Freshly Brewed Coffee, Decaffeinated Coffee and Assorted Teas<br />
LUNCHEON APPETIZERS AND SALADS<br />
Please select one:<br />
Soup<br />
New England Clam Chowder<br />
Salad<br />
**Endive and Gem Salad, Curried Walnuts, Grapes,<br />
Berkshire Blue Cheese, Red Wine Glaze<br />
Hand-Picked Greens, Tiny Tomatoes, Cucumber,<br />
Herb Dressing<br />
Crisp Romaine, Caesar Dressing, White Anchovies, Focaccia Croutons<br />
Shaved Asparagus Salad, Assorted Greens, Pickled Shallots, Shaved<br />
Manchego, Lemon Vaigrette, Lemon Zest<br />
HOT LUNCHEON ENTRÉES<br />
By Land<br />
<strong>Seaport</strong> Honey-Mustard Chicken Breast, Potato Pancake, Pickled<br />
Vegetables<br />
$51 per guest<br />
Grilled Flat Iron Steak, Green-Onion Mashed Potatoes, Tomato and<br />
Red Onion Marmalade<br />
$54 per guest<br />
By Sea<br />
Umami-Dusted Salmon, Choy, Jasmine Rice, Sesame Ponzu Sauce<br />
$52 per guest<br />
By Farm<br />
Vegetarian Wild Mushroom Stroganoff, Hand-Cut Noodles<br />
$49 per guest<br />
* <strong>The</strong>se products may contain raw or undercooked ingredients. <strong>The</strong> FDA has advised that consuming raw or undercooked<br />
meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness.<br />
**Contains Nuts.<br />
All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative<br />
fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants.<br />
Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only.<br />
16<br />
<strong>Seaport</strong><br />
culinary experience<br />
SEAPORT DELI CLASSIC<br />
lunch<br />
BUFFET LUNCHEONS<br />
Minimum of 10 guests<br />
We are proud to serve our local vendor’s McKenzie Country Classics ®<br />
Natural Artisan Deli Meats.<br />
Mixed Green Salad with English Cucumbers, Baby Tomatoes,<br />
Peppers, Carrots & Herb Dressing<br />
Freshly Sliced Roasted Turkey Breast, Slow-Cooked Roast Beef,<br />
Baked Ham and Tuna Salad<br />
A Selection of Cheeses, Crisp Leaf Lettuce, Sliced Tomatoes and<br />
Half-Sour Pickles<br />
Quinoa and Kale Salad with Citrus and Pomegranate Dressing<br />
Assorted Breads to include: Sliced Breads, Pita Pockets and<br />
Fresh Rolls<br />
Individual Bags of Cape Cod Chips<br />
Assorted Seasonal Pastries<br />
Sliced Fresh Fruit<br />
Freshly Brewed Coffee, Decaffeinated Coffee and Assorted Teas<br />
$50 per guest; additional $5 under 10 guests<br />
THE DISTRICT BUFFET<br />
Cauliflower and Arugula Soup with Crouton and Pancetta Crumble<br />
Roast Beef, Fennel & Kale with Pomegranate Seeds and Lemon<br />
Dressing<br />
Chilled Mediterranean-Spiced Chicken, Chickpea and Feta Salad<br />
Chilled Couscous, Quinoa, Roasted Vegetables, Carrot Pesto<br />
Chilled Balsamic-Marinated Sliced Sirloin, Blue Cheese and<br />
Caramelized Onions<br />
Fresh Rolls and Pita Pockets<br />
Assorted Seasonal Pastries<br />
Freshly Brewed Coffee, Decaffeinated Coffee and Assorted Teas<br />
$54 per guest; additional $5 under 10 guests<br />
* <strong>The</strong>se products may contain raw or undercooked ingredients. <strong>The</strong> FDA has advised that consuming raw or undercooked<br />
meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness.<br />
**Contains Nuts.<br />
All prices are subject to a 15% Service charge, a 9% taxable administrative fee and 7% Massachusetts meal tax. Administrative<br />
fees and fees for bartenders, chefs or other station attendants do not constitute a tip or service charge for these attendants.<br />
Beverage prices are subject to change. for Vegan, for Gluten Free. All images are for illustrative purposes only.<br />
18<br />
76 77
Email<br />
Signatures<br />
Email signatures will be changed for each<br />
season. Within 2-3 days of the actual<br />
season date change a new signature<br />
will be sent to you with instructions for<br />
application.<br />
CELEBRATE SPRING AT SEAPORT<br />
S E A T H E D I F F E R E N C E SM<br />
To learn more about <strong>Seaport</strong>’s commitment to the environment click here.<br />
78<br />
79
How Do<br />
We Work<br />
With<br />
Each Other?<br />
• A key to our success is the ability to<br />
work collaboratively both within and<br />
across departments to create the best<br />
product offerings and deliver the best<br />
service – both to our guests and to<br />
each other. If what you are doing in<br />
terms of procedures and practices<br />
impacts another department it’s critical<br />
that you get their feedback and buyin.<br />
And if it impacts the guest and<br />
clients and marketing and sales need<br />
to promote you must get their input<br />
before implementing!<br />
• We always think about what’s best for<br />
the guest as our first priority<br />
• We always think about how to work<br />
respectfully with each other and what<br />
the impact of what we do will have on<br />
other departments and team members in<br />
order to create extraordinary experiences<br />
for our guests.<br />
• We support and value each other.<br />
• We celebrate each other’s successes<br />
• We provide constructive feedback to our<br />
team members and our managers<br />
• Whenever we are creating new initiatives<br />
we always have a plan:<br />
• Is it within budget?<br />
• Who owns the project?<br />
• Is there an internal and external<br />
communication plan?<br />
• What is the roll-out/launch plan?<br />
• What follow-up is needed and what are<br />
the measurements to determine if it’s<br />
successful.<br />
FRESH<br />
GUEST<br />
TRAINING<br />
Empowerment<br />
While we’re<br />
a big hotel, we feel<br />
more like a boutique<br />
with a cozy lobby and<br />
residential design<br />
SEAPORT<br />
MOMENTS<br />
OF<br />
TRUTH<br />
80 81
Quality At<br />
<strong>Seaport</strong>.<br />
How Do We<br />
Stay On Top?<br />
Surprise and delight<br />
the guest by sending them<br />
an amenity.<br />
If you hear they are<br />
celebrating a special day by<br />
making a request of F&B.<br />
One of the many reasons why we<br />
receive such high praise from our<br />
guests and clients is our commitment<br />
to continuous improvement and our<br />
commitment to quality.<br />
We use a variety of quality process tools<br />
to ensure that the quality process is<br />
always foremost in our minds:<br />
• Annual Quality Plan. <strong>The</strong> annual plan<br />
developed by each department by<br />
its managers and team member> It<br />
identifies strengths, weaknesses, areas<br />
of opportunity for improvement and<br />
feedback from other departments<br />
with resulting action steps for the<br />
year ahead. <strong>The</strong> quality plan should<br />
be shared with all members of each<br />
department and regularly reviewed<br />
and discussed.<br />
• Medallia. This is our guest satisfaction<br />
survey where we get ongoing<br />
feedback from our guests on their<br />
experience at <strong>Seaport</strong>. We use this<br />
survey to identify areas of opportunity<br />
for improvement and to understand<br />
our key strengths and weaknesses. <strong>The</strong><br />
results are shared daily throughout the<br />
organization and are incorporated into<br />
our quality plans.<br />
• Trip Advisor. We monitor guest<br />
comments on TripAdvisor and other<br />
third party websites such as Expedia daily<br />
to understand what our guests are saying<br />
about us, to interact with them after<br />
their stays and we use their comments<br />
as learning tools for continuous<br />
reinforcement and improvement.<br />
• Mystery Shops. We use mystery<br />
shopping services to get 360 degree<br />
feedback on the guest experience at<br />
<strong>Seaport</strong> from the time of reservation to<br />
the time the guest leaves and everything<br />
in between.<br />
• Empowerment. We empower our team<br />
members to use their own initiative to<br />
do what’s right for the guest and to<br />
correct problems on the spot and as an<br />
opportunity to create “wow” moments<br />
for our guests. <strong>The</strong>se ‘Moments of<br />
Truth” can take the form of engaging<br />
and assisting guests in ways that are<br />
beyond their normal expectations or by<br />
offering them complimentary amenities<br />
and services. And all team members are<br />
actively training and encouraged in our<br />
Empowerment philosophy.<br />
• QCards. We use QCards to give<br />
each other recognition for going above<br />
and beyond to serve our guests and<br />
each other. QCards can be awarded by<br />
managers to team members and team<br />
members can also award QCards to each<br />
other with the approval of a manager.<br />
Ask your manager for details.<br />
Create a memorable<br />
guest experience.<br />
Create a memorable experience<br />
by buying a guest dessert or a drink.<br />
Anticipate our guests'<br />
needs by asking questions<br />
and assisting.<br />
Help a lost guest by escorting them<br />
to their destination.<br />
82 83
OVERVIEW<br />
Our<br />
Commitment<br />
To Corporate<br />
and Social<br />
Responsibility<br />
• We pride ourselves for having<br />
one of the most extensive and<br />
impactful sustainability initiatives in<br />
the Northeast and we have been<br />
recognized many times for being one<br />
of the Northeast’s and the country’s<br />
“greenest” hotels. We constantly<br />
challenge ourselves to find ways to<br />
do even better in this area and we<br />
actively monitor and manage our<br />
results. Our “Green Resume” can be<br />
found on <strong>Seaport</strong>boston.com under<br />
Sustainability.<br />
• We’re also active in supporting the<br />
community we live in through a variety<br />
of initiatives including:<br />
• Donations to a variety of charities<br />
that support children and education<br />
in Boston<br />
• In-kind donations for charities<br />
holding events here at <strong>Seaport</strong><br />
• Voluntarism by our team members<br />
in a variety of causes including<br />
Habitat for Humanity, <strong>The</strong> Ride to<br />
End Alzheimer’s, the Rodman Ride<br />
for Kids and many others.<br />
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In Summary<br />
At <strong>Seaport</strong> we’re proud of what we do and how we treat our guests and each other. Many team members describe us<br />
as having a family environment, one in which we mutually support each other and our goals and dreams. We believe that<br />
we have a unique culture here that fosters a true sense of pride in what we do and a desire to create memorable<br />
experiences for our guests -- and to continually improve and grow as an organization. Our brand positioning, brand<br />
standards and visual look and feel reinforce our brand experience and are a critical component of our success because<br />
they are how we are seen in the market and how consumers identify with us. Maintaining them consistently in everything<br />
we do is critical to helping us stand out in a crowded maketplace.<br />
SEAPORT. SEA THE DIFFERENCE. SM<br />
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