Improve User Experience Of Your Website

IMPROVE
USER
EXPERIENCE
O F Y O U R
WEBSITE
A M O N G A L L T H E F A C T O R S T H A T A F F E C T T H E P E R F O R M A N C E O F T H E
W E B S I T E , A L L T O O O F T E N W E D O N ’ T P L A C E E N O U G H E M P H A S I S O N
W E B S I T E U S E R E X P E R I E N C E O R U X

I N T O D A Y ’ S F A S T - G R O W I N G D I G I T A L E C O N O M Y ,
Y O U R W E B S I T E M A Y B E T H E M O S T P O W E R F U L
T O O L Y O U R B U S I N E S S H A S . N O W , M O R E T H A N
E V E R I T I S T H E K E Y S O U R C E T O E L E V A T E Y O U R
V I S I B I L I T Y , G E N E R A T E M O R E B U S I N E S S , A C Q U I R E
N E W C U S T O M E R S , E X P A N D Y O U R D I G I T A L
F O O T P R I N T , T A P I N T O N E W , E X P A N D E D
G E O G R A P H I E S A N D P R O M O T E Y O U R B R A N D . Y O U R
W E B S I T E H A S I M M E N S E P O T E N T I A L T O T A K E Y O U R
B U S I N E S S T O T H E N E X T L E V E L .
I T M A Y C O M E A S U R P R I S E T O Y O U T H A T U X I S
O N E F A C T O R T H A T G O O G L E L O O K S A T V E R Y
C L O S E L Y . S O Y O U I T I S B E C O M I N G I N C R E A S I N G L Y
I M P O R T A N T T O K E E P T H E W E B S I T E U S E R
E X P E R I E N C E A P R I M A R Y C O N S I D E R A T I O N A S Y O U R
W E B S I T E E V O L V E S A N D C H A N G E S .
L E T ’ S F I N D T H E A N S W E R T O Q U E S T I O N S
L I K E :
H O W D O W E I M P R O V E O U R W E B S I T E U S E R
E X P E R I E N C E ?
W H A T A R E T H E P O I N T S W H E R E Y O U N E E D
T O I M P R O V E ?
W H A T W O U L D B E O U R T I P S F O R
I M P R O V I N G T H E U S E R E X P E R I E N C E ?

H E R E A R E S O M E O F T H E M O S T I M P O R T A N T
P O I N T S T O I M P R O V E T H E O V E R A L L
W E B S I T E U S E R E X P E R I E N C E .
C U S T O M E R F R I E N D L Y U S E R
I N T E R F A C E
I N T U I T I V E F L O W O F I N F O R M A T I O N
C L E A R N A V I G A T I O N
P A G E L O A D I N G S P E E D
R E S P O N S I V E A N D M O B I L E - F R I E N D L Y
C L E A R C A L L T O A C T I O N ( C T A )
B U L L E T P O I N T S
O P T I M I Z E D A N D A P P R O P R I A T E
I M A G E S
F I X E R R O R S
R E G U L A R A U D I T S

W E B S I T E D E S I G N S H O U L D B E
C U S T O M E R F R I E N D L Y
U S E W E L L T H O U G H T O U T C O L O R
C O M B I N A T I O N S , N A V I G A T I O N A N D
D E S I G N T H A T I S C L E A R , C L E A N A N D
V I S U A L L Y A P P E A L I N G T O C U S T O M E R S
Y E T E A S Y T O U N D E R S T A N D . M A K E
G O O D U S E O F S P A C E U S I N G
A P P R O P R I A T E L A Y O U T , D E S I G N , F O N T
S E L E C T I O N S A N D C O L O R -
S C H E M I N G T H A T S U I T S T H E W E B S I T E
D E S I G N . E X P E R T S S U G G E S T K E E P I N G I T
W H I T E A S I T M A K E S I T L O O K M O R E
U S E R - F R I E N D L Y .

O P T I M I Z E P A G E L O A D I N G
S P E E D
O N E O F T H E C L O S E L Y M O N I T O R E D
F A C T O R S F O R A U S E R O F T H E W E B I S
T H E P A G E L O A D T I M E O F T H E S I T E .
E V E R Y C U S T O M E R W A N T S T H E W E B S I T E
T O L O A D A S F A S T A S P O S S I B L E .
G O O G L E A L S O R E W A R D S T H O S E W I T H
F A S T E S T L O A D T I M E A S I T H A S
B E C O M E A P R I M A R Y S E O F A C T O R O V E R
T H E L A S T F E W Y E A R S P O S T T H E
A L G O R I T H M U P D A T E S . S O , I F
Y O U R W E B S I T E T A K E S T O O M U C H T I M E
T O L O A D , I T ’ S T I M E T O D O
S O M E T H I N G T O I M P R O V E I T .

R E S P O N S I V E A N D M O B I L E -
F R I E N D L Y P A G E S
W I T H T H E G R O W I N G N U M B E R O F
M O B I L E P H O N E U S E R S A C R O S S T H E
G L O B E , M O R E T H A N 4 8 % O F
I N T E R N E T T R A F F I C I S F R O M
M O B I L E D E V I C E S , I T I S N O W
I M P E R A T I V E T H A T Y O U R S I T E I S
M O B I L E F R I E N D L Y A N D E A S Y T O
U S E . I T W O U L D N O T O N L Y
I M P R O V E T H E U S E R E X P E R I E N C E
B U T A L S O F E T C H M O R E M O B I L E
T R A F F I C R E S U L T I N G I N T H E
G R O W T H O F Y O U R B U S I N E S S A N D
B R A N D .

U S E C L E A R C A L L T O A C T I O N
B E C O N C I S E I N S H A R I N G
I N F O R M A T I O N . U S E R S S H O U L D B E
A B L E T O C O M P R E H E N D T H E S T E P S A N D
F L O W O F T H E I N S T R U C T I O N S . U S E A
P R O A C T I V E A P P R O A C H , S T R E A M L I N E
T H E P R O C E S S A N D R E M O V E P O S S I B L E
D I S T R A C T I O N S F O R A N I M P R O V E D
C U S T O M E R E X P E R I E N C E . E N G A G E M E N T
F R O M W E B V I S I T O R S I S O N E O F T H E
H A L L M A R K S O F S U P E R I O R W E B D E S I G N
A N D I S P L A Y I N G A N I N C R E A S I N G L Y
I M P O R T A N T R O L E I N T H E U S E R
E X P E R I E N C E Q U O T I E N T . R E M E M B E R , U X
H A S B E C O M E A C E N T R A L F O C A L P O I N T
T H A T S E A R C H E N G I N E S C O N S I D E R
W H E N R A N K I N G Y O U R S I T E I N T H E
S E R P S O R S E A R C H E N G I N E R E S U L T S
P A G E S .

U S E B U L L E T P O I N T S
H I G H L I G H T I M P O R T A N T
I N F O R M A T I O N I N B U L L E T
P O I N T S , I T H E L P S I N F I N D I N G
I N F O R M A T I O N Q U I C K L Y . I F
T H E R E I S A N Y I N F O R M A T I O N
T H A T Y O U W A N T T O H I G H L I G H T
T O U S E R S , T H E N Y O U M I G H T
W A N T T O D I F F E R E N T I A T E T H A T
C O N T E N T W I T H B U L L E T P O I N T S
O R S O M E T H I N G T H A T W I L L M A K E
T H I S I N F O R M A T I O N S T A N D O U T .

U S E I M A G E S C A R E F U L L Y
H I G H L I G H T I M P O R T A N T
I N F O R M A T I O N I N B U L L E T
P O I N T S , I T H E L P S I N F I N D I N G
I N F O R M A T I O N Q U I C K L Y . I F
T H E R E I S A N Y I N F O R M A T I O N
T H A T Y O U W A N T T O H I G H L I G H T
T O U S E R S , T H E N Y O U M I G H T
W A N T T O D I F F E R E N T I A T E T H A T
C O N T E N T W I T H B U L L E T P O I N T S
O R S O M E T H I N G T H A T W I L L M A K E
T H I S I N F O R M A T I O N S T A N D O U T .

F I X E R R O R S
HERE ARE SOME COMMON ERRORS THAT
APPEAR ON EVEN THE MOST ESTABLISHED
AND WELL-DESIGNED WEBSITES
401 ERROR – “UNAUTHORIZED” – OFTEN FOUND ON
WEBSITE THAT REQUIRE AUTHORIZATION TO ACCESS
SPECIFIC WEB PAGES
402 ERROR – “FORBIDDEN” – SIMILAR TO A 401
ERROR BUT INDICATES A USER MAY BE CORRECTLY
LOGGED IN WITH A VALID USER ID AND PASSWORD,
BUT DOES NOT HAVE ACCESS AUTHORIZATION
404 ERROR – “NOT FOUND” – THE MOST COMMON
ERROR THAT APPEARS IF A PAGE NO LONGER EXISTS.
THESE ERRORS SHOULD BE FIXED BY DIRECTING
USERS TO A NEW URL/WEB PAGE LOCATION.
500 ERROR – “INTERNAL SERVER ERROR” – THIS IS A
GENERIC MESSAGE THAT INDICATES THAT SOMETHING
HAS GONE WRONG WITH THE WEBSITE’S SERVER.
IT IS VERY IMPORTANT TO REPAIR OR REMOVE
ANY HTTP ERRORS FROM THE WEBSITE. IT
ANNOYS THE USERS AND SEARCH ENGINES DON’T
LIKE IT EITHER. KEEP CHECKING REGULARLY FOR
BROKEN LINKS.

P E R F O R M R E G U L A R A U D I T S
PERFORM REGULAR AUDITS OF YOUR SITE
AND LOOK FOR ANY ABERRATIONS OR
ERRORS. FIX THE PROBLEMS THAT AFFECT
THE USER EXPERIENCE. LOOK AT THE
BOUNCE RATE, CTR, PAGES PER USERS,
SESSION PER USER, REPEAT VS. NEW
CUSTOMERS AS THESE ANALYTICS HELP
YOUR GET MORE INSIGHT ABOUT THE USER
BEHAVIOR AND EXPERIENCE.
WEB DESIGNERS AT EVANS ALLIANCE HAVE SPENT
YEARS PERFECTING THE ART OF CUSTOM WEB DESIGN.
THEY’RE PASSIONATE ABOUT CREATING CLEAN,
PROFESSIONAL, MOBILE RESPONSIVE, AND USER
FRIENDLY SITES.

Whether you are looking for SEO
services or searching for the
best digital marketing agency, we
are here to help you. Evans Alliance
is passionate to deliver optimum
performance. We believe in not just
meeting but also exceeding our
clients’ expectations to business
leaders worldwide.
evansallianceadvertising
evansalliance.com
+Evansalliance
Evans Alliance
72 Cobbler Square, Sparta Township,
NJ 07871, USA
973-250-4040