Estetica Magazine UK (4/2018)

UK
the HairMagazine
GOOD NEWS
Big Hearted Creatives
Share the Love
GROOMING
Guy Stuff: All Aboard
the Male Train!
HAIR GURUS
Demos, Runways and
Teaching Seminars

INTRODUCING THE NEW AND IMPROVED

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Me+ technology of the future
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UPCLOSE
INTERNATIONALLY RENOWNED FOR THEIR CREATIVITY AND FASHION-FORWARD APPROACH,
THE MOST AWARD-WINNING ARTISTIC TEAM IS REPRESENTED BY A
DIVERSE GROUP OF TALENT.
FROM EXCEPTIONAL CUTTING AND COLOURING SKILLS, TO MALE GROOMING EXPERTS,
TO ‘IN DEMAND’ SESSION AND EDITORIAL SPECIALISTS DUE TO THE BRAND’S UNIQUE
ACCESS AT LONDON FASHION WEEK AND INNOVATIVE AVANT GARDE HAIRDRESSERS –
WHAT IS SPECIAL ABOUT TONI GUY EDUCATION
IS OUR BRILLIANT TEAM.
Come and see
the team
in action at
Salon
International!
SILJE VINCENT
INTERNATIONAL
ARTISTIC DIRECTOR
EFI DAVIES
WINNER
British Hairdressing Awards -
Newcomer of the Year and
Avant Garde Hairdresser of the Year
jon wilsdon
FINALIST
British Hairdressing Awards -
North West Hairdresser of the Year
JO O'NEILl
awarded
British Fellowship of Hairdressing,
Fellow with Honors.
L’ORÉAL 20/20 initiative, celebrating the
UK’s most elite colourists
SIOBHAN GOLDEN
WINNER
L’ORÉAL Colour Trophy Young Colourist
NOMINEE
FRANCESCO
FONTANA
NOMINEE
British Hairdressing Awards -
Schwarzkopf Professional
Colour Technician British Hairdressing Awards -
Colour Technician of the Year,
L’ORÉAL Colour Trophy and
Wella Trend Vision
georgie
mathers
WINNER
L’ORÉAL Colour Trophy Young Colourist
FINALIST
British Hairdressing Awards -
Schwarzkopf Professional
Colour Technician

COS SAKKAS
nominee WINNER CHARLIE CULLEN
British Hairdressing Awards -
British Hairdresser of the Year 2018
WINNER
Newcomer of the Year and three time winner of
London Hairdresser of the Year
awarded
British Hairdressing Awards - HALL OF FAME
INDIRA
SCHAUWECKER
British Hairdressing Awards –
London Hairdresser of the Year
Three times winner of Avant Garde Hairdresser of the Year
AIPP Avant Garde Collection and
AIPP Grand Trophy Winner
awarded
British Hairdressing Awards - HALL OF FAME
ARTISTIC DIRECTOR
HEAD OF
MENS EDUCATION
PHILIPp HAUG
LONDON ACADEMY
MANAGER
FINALIST
British Hairdressing Awards -
London Hairdresser of the Year
sophie
springett
WINNER
British Hairdressing Awards -
Newcomer of the Year
Creative Head IT List - The Visionary
FINALIST
British Hairdressing Awards -
Afro Hairdresser of the Year (with Hayley Bishop)
“I COULD NOT BE MORE PROUD OF MY ARTISTIC TEAM,
IT IS THEIR TALENT AND PASSION THAT MAKES OUR
EDUCATIONAL OFFERING TOTALLY UNIQUE,
SO IF YOU WANT TO LEARN FROM THE BEST,
LET US BE YOUR GUIDE.”
DANIELE
DE ANGELIS
LONDON ACADEMY
MANAGER
FINALIST
British Hairdressing Awards -
London Hairdresser of the Year
PERSONAL
FOR A FULL COURSE LISTING OR TO BOOK YOUR EDUCATIONAL JOURNEY WITH TONI&GUY
VISIT WWW.TONIANDGUY.COM OR CONTACT T : 44 (0) 20 7836 0606 E : COURSES@TONIANDGUY.CO.UK
F : /TONIANDGUYLONDONACADEMY T : @TONIANDGUY_ACAD I : @TONIANDGUYLONDONACADEMY
SACHA MASCOLO-TARBUCK
GLOBAL CREATIVE DIRECTOR
ART TEAM
WINNERS
British Hairdressing Awards -
11 times recipients of the
Artistic Team of the Year
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13th - 15th October 2018 | ExCeL London
13th - 15th October 2018 | ExCeL London
THE HEART
OF THE
INDUSTRY
Be inspired at the UK’s biggest show!
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Hair by Lisa Graham and
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editorial
Autumn is something of a get-together season for the hair industry as it features many
Hair Stylist: Renya Xydis
Colourist: Nicola Clarke
Photo: Jacob Sutton
Make-up: Peter Schell
Styling: Aurelia Donaldson
Products: Wella Professionals
opportunities to unite in celebration of the creative achievements for which we’re renowned.
The big one is, of course, Salon
International, which this year takes
place as always at London’s ExCel
centre from 13th -15th October.
A special highlight for many of us will be the TONI&GUY Mainstage event, which is also
being held at ExCel on the Sunday of Salon weekend. Earlier in the day, the first of two
stagings of the Alternative Hair Show ‘Mystique’ will be taking place at the Freemasons’ Hall
in Covent Garden – the early show is at 5pm and the late show at 9pm. As always,
EsteticaNetwork will be at Salon International again this year, so please come and visit us at
our stand so we can share with you some of the beautiful albums and look books which we
have published over the past 12 months. Further afield, we have two very important
international events taking place – The Goldwell Color Zoom international finals in
Toronto, Canada on Sunday 30th September and the International Wella Trend Vision
Awards in Lisbon, Portugal on Saturday, 3rd November. We wish the very best of luck to all
UK and Eire participants at both events!
Gary Kelly,
Editor-in-Chief, Estetica UK
EsteticaNetwork globalises
the wonderful world of hair:
in print, online and on social!

Estetica n. 4/2018
contents
Publisher and Director
Roberto Pissimiglia
INTERNATIONAL
EditorIAL DIRECTOR
Sergi Bancells
sergi@esteticamagazine.com
EDITOR-IN-CHIEF
Gary Kelly
estetica.uk@lineone.net
INTERNATIONAL
Editor-in-Chief
Laura Castelli
l.castelli@estetica.it
International Editorial
Coordinator
Fatima Pilone
f.pilone@estetica.it
Editorial Staff
Alice Gioannini
adtraffic@estetica.it
Layout
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
Production Supervisor
Carlo Tiani
c.tiani@estetica.it
UK SALES & MARKETING
MANAGER
Stefano Migliavacca
estetica@naste.it
Looks Celeb Styles 13
Creativity Showing Off 16
Vision Hair Rebellion 24
Trends Shaping Man 82
Events All-Star Challenge 86
Events Next Stop: Toronto! 88
Events Serious Sparkle 91
Charity Big Respect Guys! 92
Glamour on
and off the
red carpets
and runways.
Contributors
UK
Gary Kelly, Maria Weijers
France
Stéphanie Argentin, Marie Coccoluto
SPAIN
Elisabet Parra,
Bel M. Dolla, Cristina Hernández
Deutsche Ausgabe
Michaela Dee
Italia
Daniela Giambrone, Lucia Preziosi
MÉxico-Latinoamérica
Erika Del Paso,
Héctor RamÍrez, Ernesto Álvarez,
Karla Cuéllar, Fernando Farfán
usa
Alejandra Acuña,
Marie Scarano
digital
Matteo Franceschini Beghini,
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma
Sommariva, Valentina Stella
international trends
#Instavibes 33
Style Masters Awards 2018 68
All-Star Challenge 2018 76
The wonderful world of
hairdressing's community
and events.

Jason Hogan, Celebrity and Associate
Colourist, Josh Wood Atelier
James Taylor, Salon Owner,
Moose House of Hair
Isobel Eaton, Master Colourist,
Russell Eaton Salon
Mark Woolley, Founder & International
Creative Director, Electric
Celeb
styles
Total Look
8.0
Getty Images
Anne Hathaway
MARK WOOLLEY: Love it! Straight and sleek, Mona-Lisa-esque. This look is current and a departure
from the texture and colour pattern we have seen in recent seasons.
Hair: 9/Make-up: 9/Style: 9/Vote 9
ISOBEL EATON: She's always classic and understated with a look that people can relate to and is very
accessible. Her make-up is flawless and minimal allowing her natural beauty to shine through.
Hair: 8 Make-up: 7.5/Style: 8.5/Vote 8
JASON HOGAN: She can pull many different looks, including a blonds pixie crop and feminine bob
but I must say her simple middle-parting long locks are one of my favourites.
Hair: 9/Make-up: 7.5/Style: 9.5/Vote 8.7
JAMES TAYLOR: I prefer Anne’s hair shorter and darker. The colour borderline is too warm next to
her pale complexion. The way her hair has been styled is something we are seeing a lot at the moment.
Hair: 6/Make-up: 6/Style: 7/Vote 6.3
looks
13

Total Look
8.5
Emilia Clarke
MARK WOOLLEY: Strong shape, direction and texture makes this look an all-round winner! During
AW18 I expect to see strong shapes making an appearance.
Hair: 9.5/Make-up: 9.5/Style: 9.5/Vote 9.5
ISOBEL EATON: She has a great young look with her darker roots and lightened ends which is so
current. I love how her hair is styled to give a more modern edge to the overall classic styling.
Hair: 7.5/Make-up: 7.5/Style: 7/Vote 7.3
JASON HOGAN: The Game of Thrones star always has a flawless style, however I have to say that I
much prefer her hair when she had it loose rather than quaffed off her face.
Hair: 6/Make-up: 8/Style: 8/Vote 7.3
JAMES TAYLOR: The lived-in blonde suits her as I always feel if you are on the paler side, make roots
your friend not your enemy. Its effortless in the style and the length suits her face shape perfectly.
Hair: 10/Make-up: 10/Style: 10/Vote 10

Total Look
8.4
Photos: Getty Images
Bella Hadid
MARK WOOLLEY: I love this for the reason that the straight and sleek, low parting gives the overall
look that vital touch of extra detail. Classically beautiful but very on-trend.
Hair: 8.5/Make-up: 8.0/Style: 9/Vote 8.5
ISOBEL EATON: Bella looks really glam. Her hair works really well with her styling and looks healthy and
glossy. Its styled very simply but compliments her total look. I also love her soft, dewy make-up.
Hair: 8/Make-up: 8/Style: 8/Vote 8.0
JASON HOGAN: Beauty Queen Bella can do no wrong when it comes to style! Her deep side-parting
frames her face and her glossy brunette chocolate tones really stand out.
Hair: 10/Make-up: 9/Style: 8.5/Vote 9.2
JAMES TAYLOR: This is not my favourite look on her but she’s is still stunning. The hair is too straight
to go with the make-up and outfit, I'd have liked to have seen a soft wave around her face.
Hair: 7/Make-up: 9/Style: 7.5/Vote 7.8
looks
15

An arresting image
from Blue Tit’s new
Desert Space
collection, with the
fiery red fringe
fusing with cool ash
blonde lengths and
flashes of green.
Showing Off
Top UK hair gurus have been demo-ing their skills and
creativity at shows, seminars & runways across the globe:
here’s a snapshot of 2018 summertime showtime. Maria Weijers

L’Oréal Colour
Trophy audiences
lapped up Ken
Picton’s take on how
we capture beauty in
our ever-changing
media driven world.
Luscious colours,
languid poses and
a louche attitude
oozed stylishly from
Jayson Gray’s show
contribution to Wella’s
Trend Vision events.
Sally and Jamie
Brooks shared
their considerable
experience of editorial
hair for their show at
London’s L’Oréal
Colour Trophy Final.
UK trendsetting hairdressers are always flying the skies to work abroad on demos, runway shows and teaching
seminars. It sounds dreamy glamorous, but the reality of what these commissions demand lands you back on
earth with a thump! There’s little time to take in local sights – just plenty of time to get stuck in and enjoy being
creative both backstage and front of house. A perfect example of such is the TIGI Team which had its work cut out
in Milan when styling hair for Alberta Ferretti’s Resort & Limited Edition 2019 show. To complement dramatic
outfits embellished with crystals and embroidery, the TIGI team, headed by Maria Kovacs, created two different
creativity
17

Hair: Goldwell
The TIGI team used
both Bed Head and
Catwalk to style 40
models in Alberta
Ferretti’s Resort and
Limited Edition
2019 fashion show
in Milan.
Jason Hogan and the
Josh Wood Atelier
team tinted wigs
styled by Guido
Palau to enhance the
couture gowns on the
Valentino runway.

Hair: Jason Hogan, at Josh Wood Atelier for Valentino
looks on each of the 40 show models. Then there’s Jason Hogan, Associate Colourist at Josh Wood Atelier, tasked
with his team to colour 50 wigs for the Valentino Couture Fall 2018 show. It involved 150 hours of prep and 250
colour processes, stimulated by one big inspiration: a dark chocolate bourbon base with soft, rich tea hued ends. The
enormous wigs – styled by catwalk guru Guido Palau – were as impressive as they were voluminous. It’s also been
a busy season for Wella guest artist Jayson Gray. Producing a show for Wella’s Trend Vision UK tour and mentoring
event finalists, his show for Malta’s Trend Vision gala opening took months of prep. And somehow along the way, he
creativity
19

Creating this Dutch
braid attracted an
eager response for
Linton & Mac from
festival girls, along
with warm
acknowledgement
from those nostalgic
ladies in the lowlands.
managed to secure a guest hair colourist gig for Virgin EMI’s featured artists, doing Alice Chater’s hair for her Boy’s
& Girl’s and Heartbreak Hotel video singles. Another Guru on the circuit is Ken Picton, whose ‘Moving Image’
show for London’s L’Oréal Colour Trophy Final conveyed a modern take on capturing the instant image. This was
followed by the Brooks & Brooks ‘Editorial Image’ show which delivered exactly that – fab editorial looks perfect for
front covers. Just a teeny taster to prove the persistent global demand for UK gurus’ skills and creativity remains as
relentless as ever…
20 creativity

THE WORLD’S
MOST
RENOWNED
AWARDS
IN THE
HAIRDRESSING
INDUSTRY
Association Internationale Presse
Professionnelle Coiffure
5, Rue Boudreau
75009 PARIS (France)
www.aipp.net
www.aippcoiffure.com

© 2018 Beautyge Brands USA, Inc. All Rights Reserved.

a winning look
American Crew congratulates Russia’s Vitaly Pimenov
for executing an original and visionary look with on-point
precision, taking the 2018 Global Champion title.
The look Vitaly created balances an attitude of ease
with confident style and texture to form a striking
interpretation of the American Crew man.
For updates and your chance to
be a part of next year’s competition
visit americancrew.com/allstarchallenge
Or follow American Crew on
2018 All-Star Challenge
Global Champion,
Vitaly Pimenov, Russia

A celebration of the
experienced woman.
Cut and colour have been
fused together to create
completely bespoke, iconic
hair, sharing a sense of
power and liberation.
Hair: Mark Mountney at
Zoology, Wanstead, London
Photos: Eddie MacDonald
Make-up: Lauren Mathis
Styling: Clare Frith
Hair
Rebellion

Best of
B ri t
“A celebration of
freedom of expression
through beauty”
vision
25

“Rouge Seduction: a
statement of power,
elegance & sexuality”
26 vision

Best of
B ri t
A collection with a modernday
twist on the concept
of female empowerment,
beautifully created to showcase
that strength and beauty can
combine to great effect.
Hair: Tom O’Brien, Baroque Hair,
Yorkshire
Photos: Tony Le Britton
Make-up: Roseanna Velin
Styling: Tom O’Brien

Short, sharp and chic,
choppy fringes are a perfect
complement to a flawless
complexion.
Hair: Scott Frazer Halsey @
Clipso Watford
Photos: Jamie Blanshard
Make-up: Ellen K Bridger
Styling: Rubina Marchiori

Best of
B ri t
“Style defined without
compromise; perfect
shape with perfect finish”
vision
29

“Individual expressions
of fashion, beauty and
a unique personality”
30 vision

Best of
B ri t
Naturally beautiful shades are
accentuated by soft, contrasting
tones which add autheniticy
and a touch of class.
Hair: Tristan Eves @ Tristan Eves,
Petworth
Photos: Jamie Blanshard
Make-up: Maddie Austin

Best of
B ri t
Opaque translucency
creates intriguing games
of light and shade in this
stunning image from the
collection by one of our
most talented art teams.
Hair: Hooker & Young Art Team
Photos: Michael Young
32 vision

MODA
INT’L
New trends
unveiled
#instavibes
Hair & Photo: Chung-Yang Sun @ rokk ebony/Colour: Sanja Scher/Make-up: Chung-Yang Su and Sarah Baxter/Styling: Jam Baylon
The first fruits of the new season. Already in full bloom, Estetica prepares a splendid collection of the latest hair trends to
offer our readers variegated looks. The common denominator is the highest level of creativity in colour, cut, and styling.
Primizie di stagione. Pronta a rientrare con grinta, Estetica mette sul tavolo degli hair trend tutte le sue carte migliori, offrendo
un panorama variegatissimo di look. Comune denominatore è l’alto livello di creatività, nel colore, nel taglio, nello styling.
Vorsaison. Estetica ist bereit, voller Elan zurückzukommen und spielt seine Trümpfe mit den neuesten Haartrends aus, die
eine große Auswahl an unterschiedlichen Looks bieten. Allen gemeinsam ist eine hohe Kreativität hinsichtlich Farbe, Schnitt und
Styling. Primeurs saisonnières. Prêt pour une rentrée pleine d’énergie, Estetica pose sur la table des tendances de coiffure tous
ses meilleurs atouts, en offrant un panorama très varié de looks. Le dénominateur commun : le haut niveau de créativité, sur le
plan de la couleur, de la coupe et du coiffage. Primicias de temporada. Lista para volver a entrar con fuerza, Estetica pone sobre
la mesa de los hair trend sus mejores cartas, ofreciendo un panorama muy variado de looks. El denominador común es el alto
nivel de creatividad en el color, el corte y el styling.

Hair: Christophe Gaillet
for L’Oréal Professionnel
Photo: Weronika Kosinska
Make-up: Izabela Szelagowska
Styling: Joanna Wolff

Hair: Chung-Yang Su
Colour: Sanja Scher
Photo: Michaela Barca
Make-up: Sarah Baxter

Artistic Direction: Fabien Provost
Hair: Fabien Provost, Alexandrine
Piel Couleur, Denis Fischer
Photo: Adel Awad
Make-up: Charlotte Willer
Styling: Chloé Dugast

#Long&languid
Fringes can make a dramatic
difference - disproportionate
lengths, choppy, side-swept,
or blunt at the bridge
of the nose.
Artistic Team René Furterer Paris/Artistic beauty direction: Gregory Kaoua/Ben Wrobel/Photo: Greg Conraux/Make-up: Julie Nozières/Products: René Furterer
chelseahaircutters
ianmichaelblack
blacksheepparlor
pink_nouveau

Hair: Joey Scandizzo
@ Joey Scandizzo Salon
Photo: Andrew O’Toole
Make-up: Kylie O’Toole
Styling: Josie McManus

Hair: Tony Ricci
Photo: Richard Miles

Hair Concept: Luigi Martini
& International Creative Team
for Sens.ùs
Creative Director:
Gian Enrico Barbagli
Photo: Mauro Mancioppi
Styling: Luca Termine
Make-up: Raffaella Tabanelli

wearestaffordhair
toniandguylondonacademy
petrapeffer_intercoiffure
Hair: Karine Jackson for Organic Colour System/Photo: Andrew O’Toole/Make-up: Belinda Zollo/Styling: Mel Nixon
mazellaandpalmer_salon bexpfeiffer
elizabethwhibley hans_beers

Hair & Colour: Angelo Seminara
for Davines
Photo: Andrew O’Toole
Make-Up: Daniel Kolaric
Styling: Ashlee Hill

Hair: Cathy Batit
Photo: Latil Pascal
Make-up: Adeline Raffin
Styling: Cathy Batit & Avi

Hair: Hakan Alacali
Photo: G + K
Make-up: Mariska De Jong
Styling: Julia Muller

afaelbuenopeluqueros markleeson68 perezdurne2
xpresioncreativos
nealmhair davidarnalteam eugenesouleiman
blushandmane
darrenambrose gonzalo_zaraua guy_tang
tillnyaschka
kseniakisavna
prettylittleombre
lisetteveldink
uggoff

Hair: Hermiz Daniel
Photo: Andrew O’Toole
Make-up: Janice Wu
Styling: Elaine Marshall

Hair: Angelo Di Pasca
Photo: John Rawson
Make-up: Marika D’Autiel

Hair: Laetitia Guenaou
Photo: Jacek Ura
Make-up: Karolina Supernak
Styling: Joanna Baumgartner
wefts&warps
Envisioning hair as a
creative medium, the
ultimate fibre to be dyed,
tied, woven, braided,
twisted, sculpted, felted,
or carded to define
contours and add
texture.

Hair: SHY+FLO/Photo: Karine&Oliver/Make-up: De Maria/Styling: Patrick Hausermann
_brizabot roxy_roxy_roxy
kyle.redken sukihairdressing

Hair: Matteo Susini
for Loft parrucchieri
Photo: Shkelzen Konxheli
Make-up: Carla Curione
Styling: Anika Esposito

Hair: Rick Roberts
Photo: Desmond Murray
Make-up: Abbie Beaumont
Styling: Bernard Connolly

Artistic Direction: Massimo Corsi
Hair : Chiara Falasca Zamponi
Photo : Andrea Piunti Studio
Make-up : Ghisce C.
Styling: Francesca Marchetti
Products : Paul Mitchell System

hairbymisskellyo samirasjewelry amparocarratala
mmtrfmv
markisweis meleesaluna fadendye
marco.gilento
hotforbeauty stephhstyles _art_of_hair
derekcashstyles
mnk_hairlab
shaydempsey1
guidopalau
elstilespb

Hair: Nathan Cherrington
@ Toni & Guy Concord
Make-up: Chereine Waddell
Styling: Melissa Nixon

Hair: Zoe Wilde
Photo: Carl Keeley
Make-up: Lizzie Sharp

Hair: Just Hair Coiffure
Art Direction and Photo: Latit Pascal
Make-up: Stéphanie Joffroy
Styling: Véronique Suchet
Products: L’Oréal,
Kérastase, ghd
rossmichaelssalon
theconfidentcolorist
Going beyond mere
fashion to create twodimensional
portraits,
Where hair is
the focal point of the
composition. All the
rest is just details.
federico_fashion_style
ryan_u.g

Hair: Caterina Di Biase
Photo: Andrew O’Toole
Styling: Pip Cock
Make-up: Kylie O’Toole
Products: Denman Tools

Hair: Kobi Bokshish
Colour - Stevie English
Photo: David Mannah
Make-up: Chereine Waddell
Styling - Lydia Jane Saunders

Hair: Morgan Richards
@ Toni&Guy North Sydney
Photo: Anniss+Barton
Make-up: Charlotte Revet
Styling: Katy Bloom &
Lydia-Jane Saunders
Products: Wella professionals
& Label M

Hair & Colour: Joeri Rouffa
Photo: G + K
Make-up: Lili Glavan
Styling: Julia Muller

aldo_furfaro blushandmane ashleygamblehair
vyacheslav_balackiy
marinaroy11 lorenzi.stefano jdesancho
damiencarneypro
aldocoppola seidurova christosmichailidis
thehairygodmotherr
mr_marcoiafrate
lysseon
helandloul
anthony_cress

Hair: Sylvestre Finold
Photo: Kevin Luchmun
Make-up: Simon James
Styling: Phonix

Hair Mentor: Sharon Blain
Hair: Box Hill Institute Educators
Photo: Milos Mlynarik
Make-up Mentor: Sarah Laidlaw
Styling: Courtney Humphries

georgiykot
darrenambrose
girlslonghair
Hair & Colour: Joffrey Conings
Photo: G+K
Make-up: Lili Glavan
Styling: Julia Muller
angela_skullptures

Hair: Bianca Van Zwieten
Photo: G + K
Make-up: Magdalena Loza
Styling: Lieve Gerrits
#Cosmic coiffure
Galactic forces create
new dimensions with
prismatic hues and
gravity-defying shapes

Hair: Ine Rooijakkers
Photo: G+K Photo
Make-up: Mireille Bevers Brunt
Styling: Annet Veerbeek

Hair: Gary Hooker
& Michael Young
Photo: Jack Eames
Make-up: Alex Byrne
Styling: Clare Frith

Style Masters
Awards 2018
The Style Masters International Awards are a platform created by Revlon Professional to give hairdressers from all over the
world the chance to express themselves as artists and showcase their most creative work on the prestigious global platform.
For the first time this year, this awe-inspiring competition went a step further and incorporated color in The Style Masters
philosophy: 1 cut, 3 looks. Meet here the award-winning looks presented during the magnificent Style Masters Show that
took place in Barcelona.
Gli Style Master International Awards sono una realtà ideata da Revlon Professional per dare la possibilità ai parrucchieri di
tutto il mondo di esprimere se stessi come artisti e mostrare il loro lavoro più creativo a livello globale. Quest’anno, per la
prima volta, questa straordinaria competizione è andata oltre, includendo il colore nella filosofia Style Master: 1 taglio, 3 look.
In queste pagine, i look premiati e presentati durante il magnifico Style Master Show che si è svolto a Barcellona.
Die Style Masters International Awards sind eine von Revlon Professional geschaffene Plattform, die Friseuren aus aller
Welt die Möglichkeit gibt, sich als Künstler auszudrücken und ihre kreativsten Arbeiten auf einer renommierten globalen
Plattform zu präsentieren. Zum ersten Mal in diesem Jahr ging dieser eindrucksvolle Wettbewerb einen Schritt weiter und
integrierte Farbe in die Philosophie von The Style Masters: 1 Schnitt, 3 Looks. Erleben Sie hier die preisgekrönten Looks,
die während der großartigen Style Masters Show in Barcelona präsentiert wurden.
Les Style Masters International Awards sont la plate-forme créée par Revlon Professional pour donner aux coiffeuses et
coiffeurs du monde entier la chance d’exprimer leur talent d’artiste et d’exposer leur travail créatif sur la prestigieuse scène
internationale. Pour la première fois cette année, cette impressionnante compétition est allée plus loin et a incorporé la
couleur dans la philosophie The Style Masters : 1 coupe, 3 looks. Découvrez ici les looks gagnants présentés durant le
sublime Style Masters Show qui s’est tenu à Barcelone.
The Style Masters International Awards son una plataforma creada por Revlon Professional que ofrece a los estilistas de
todo el mundo la oportunidad de expresarse como artistas y de exhibir sus obras más creativas en la prestigiosa plataforma
global. Por primera vez este año, esta inspiradora competición fue más allá e incorporó el color en la filosofía de Style
Masters: 1 corte, 3 looks. Descubre aquí los looks ganadores presentados durante el magnífico Style Masters Show que tuvo
lugar en Barcelona.

Global
Winner
Maria Montes Campal
Manuel Mon Estilistas
Spain

The Best
Stage
Performance
Award
Mandy Lau Hoi Man
Color Group
Hair Salon Limited
HONG KONG

The Most
Beautiful
Color Award
Natalya Zheglova
Rayskaya Ptitza
russia

The Young
Talent
Award
Jeneta Shekhovich
Studio Master Classs
Russia

Pavlina Gemedzhieva | Polly Style | Bulgaria
INTERNATIONAL
FINALISTS
Carla Fuenzalida Durán | Carla Fuenzalida Parlour | chile

SABINE PÖSL | GM Friseure | GERMANY
Among the winners, the jury chose 9 international finalists who competed to win the Global Style Masters Award, the Best
Stage Performance Award and the Most Beautiful Color Award and showcased their creations live in Barcelona.
Tra i vincitori, la giuria ha scelto 9 finalisti internazionali che hanno gareggiato per aggiudicarsi il Global Style Masters Award,
il Best Stage Performance Award ed il Most Beautiful Color Award e che hanno mostrato le loro creazioni live a Barcellona.
Gianni FUSCHI | In Primo Piano Pineto snc | ITALY

LINDA SCHUSTER | Salong Etage | sweden
Unter den Gewinnern wählte die Jury 9 internationale Finalisten aus, die sich um den Global Style Masters Award, den Best
Stage Performance Award und den Most Beautiful Color Award bewarben und ihre Kreationen live in Barcelona präsentierten.
Le jury a choisi parmi les divers gagnants nationaux les 9 finalistes internationaux qui ont concouru pour remporter le Global Style
Masters Award, le Best Stage Performance Award et le Beautiful Color Award ainsi qu’exposer leurs créations en live à Barcelone.
Entre los ganadores, el jurado escogió a los 9 finalistas internacionales que compitieron para ganar el Global Style Masters
Award, el Best Stage Performance Award y el Most Beautiful Color Award, mostrando sus creaciones en directo en Barcelona.
DAVID rae | David Rae Salons | UK

All-Star
Challenge
2018
After the overwhelming success of the American Crew All-Star Challenge 2017-2018, the most important men’s hairstyling
competition in the world, we are glad to present the work of the 16 global finalists shot by legendary photographer and
American Crew founder, David Raccuglia. The competition finals took place in Barcelona, where a 4000-strong crowd saw
Vitaly Pimenov (Russia) named the Global Winner.
Dopo il travolgente successo dell’American Crew All-Star Challenge 2017-2018, la più importante competizione maschile
per parrucchieri al mondo, siamo lieti di presentare il lavoro dei 16 global finalist immortalato dal leggendario fotografo e
fondatore di American Crew, David Raccuglia. Le finali della competizione si sono svolte a Barcellona, dove un pubblico di
4000 persone ha assistito alla nomina di Vitaly Pimenov (Russia) come vincitore globale.
Nach dem überwältigenden Erfolg der American Crew All-Star Challenge 2017-2018, dem weltweit wichtigsten Wettbewerb
für Männerfrisuren, freuen wir uns, die Arbeiten der 16 Finalisten präsentieren zu können, die von dem legendären
Fotografen und American Crew-Gründer, David Raccuglia aufgenommen wurden. Das Finale des Wettbewerbs fand in
Barcelona statt, wo Vitaly Pimenov (Russland) vor 4000 Zuschauern zum Global Winner gekürt wurde.
Après le succès sans précédent de l’American Crew All-Star Challenge 2017-2018, la compétition de coiffure pour hommes la
plus importante au monde, nous sommes heureux de présenter le travail des 16 finalistes internationaux photographiés par le
photographe légendaire et fondateur d’American Crew, David Raccuglia. Les finales de la compétition se sont tenues à
Barcelone, où une foule en délire de 4000 spectateurs a vu Vitaly Pimenov (Russie) remporter le titre de Champion du monde.
Tras el arrollador éxito del American Crew All-Star Challenge 2017-2018, la competición de peluquería masculina más
importante del mundo, estamos encantados de presentaros el trabajo de los 16 finalistas internacionales capturado por el
legendario fotógrafo y fundador de American Crew, David Raccuglia. La gran final de la competición tuvo lugar en
Barcelona, donde 4.000 asistentes vieron a Vitaly Pimenov (Rusia) coronarse como Global Winner.

Global
WINNER
Vitaly Pimenov
Russia

1 2 3
4 5 6
7 8 9

10 11 12
1-Kelvin Wong (AuSTralia); 2-Hassan Nasser (Canada); 3-Brit Laursen (Denmark);
4-Rabbah Bouzghaia (France); 5-Laura Sierra Garcia (Germany); 6-Mariano Schiano (ItaLY);
7-Daniel Arturo Quinones Elias (Mexico); 8-Wilman Valverde Perez (Peru); 9-Viggo Von Scheliha (S.Africa);
10-Alberto Salvador (Spain); 11-Julien Vacca (Switzerland); 12-Mehmet Ali Denel (Turkey);
13-Sam Wall (UK); 14-Bohdan Vasylevskyi (Ukraine); 15-Jorge Buccio (USA).
13 14 15

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Shaping Man
Fades, short cuts, long curly lengths – there’s a neverending
choice of hip ’n’ trendy ways for guys to wear
their hair. All aboard this male train to find out more. Maria Weijers
Hair: Alter Ego
Hair: Alter Ego
There are so many ways to cut, style (and now) colour men’s hair, the goal of building a solid male clientele is very
achievable – especially as chaps are now far more style aware and receptive to suggestions and advice. They are
also much savvier. Gone are the days of simply using a shower gel for body, face and hair cleansing needs. Men are
taking a significant interest in the condition of their hair, manufacturers reporting an increase in sales of shampoos,
conditioners, scalp treatments and thickening products targeted specifically for blokes.
82 trends

Powerful looks by Ross Charles, York. Guys lay their characters bare to express their
inner selves through intense, in-your-face, impression-making styles.
Chaps are also much less inclined to simply get what they are given at the barbers, now recognising the difference between a perfunctory
haircut and one that’s suitably stylish and created with skill. Men’s haircutting is getting so precise, barbers are having to up their game to match
a salon stylist. Younger chaps are becoming more adventurous, clipper work creating popular design patterns and fades. And for older guys, if
their hair quality and quantity allow it, a fade just on the sides seamlessly connected to a heavier back and top (think many a footballer) is well
liked. Longer, less conventional styles are also making an appearance, as are tousled, textured curls, but arguably the most preferred look is a
shorter cut with a textured cool edge i.e. still shorter at the sides but with some cool texture on top.
Cut tight through the sides and connecting seamlessly
to a heavier top, Blue Tit, London, create men’s looks
which are as timeless as they are popular.

Extreme,
no-nonsense cuts
bordering on the
fierce. Jamie
Stevens, London,
takes precision work
to the wire with
dramatic, statementmaking
haircuts.
Saco
Gender fluidity, creative thinking and product development have all colluded to generate much more style diversity. Using colour in men’s
hair is slowly but surely becoming a much more accepted complement to a great haircut to enhance texture and shape but again, it needs
the skill of an artful colourist to avoid an obvious (and potentially risible) result. And when it comes to the polarising subject of beards –
well they seem entrenched as a firm fixture; there’s no sign of the facial hair trend abating. One thing is for sure though – keeping beards
trimmed and neatly groomed is definitely a must; scruffy tangled confusions are a total no-no.
Hair shows a great cross-section of all that’s cool on these three TONI&GUY
dudes. Go-to vertical stripes and muted colour toned fashions deliver an
understated casual air with an edge of sophistication.

Straight from ‘Love
Island’, model Eyal
Booker’s naturally curly
hair is controlled using
TIGI Bed Head for
Men. And to prove curly
hair needn’t be
problematic, Matte
Separation Wax was
applied to give texture.
Westrow, Leeds, enhances thick, plentiful hair with natural movement by dressing
it with a retro vibe, evoking images of 50s dance halls and street corner smoking.
As with everything in life, education and communication are the foundations for success in the male arena.
That means educating yourself on the latest nuances of men’s work and grooming and, educating your client about
the looks they could potentially wear and the products they’ll need to style it properly. Managing a chap’s expectation
is so important to give them the confidence needed to strut their look with style. Successful men’s grooming rests on
employing all the skills, creativity, fashion freedom and products now so readily available. Not losing sight of the fact
most men are totally up for looking their best helps you present them with the myriad of options now available to
help them – and you – achieve their stylish goal.
trends
85

All-Star Challenge
Known worldwide as the top men’s hair competition, the
American Crew All-Star Challenge brought 16 global finalists
to Barcelona where they put their grooming skills to test.
Crowned as the Global
Winner of the 2017-2018
All-Star Challenge during
an epic hair show in
Barcelona, Vitaly Pimenov
(Russia) received his
award from legendary
hairstylist/photographer
and founder of American
Crew, David Raccuglia.
124 adloremter

In addition to the art of men’s grooming – the All-Star Challenge also focuses on creativity, technique and
the interpretation of the American Crew man. The 16 international finalists flew to Spain, where their
creations were photographed by the founder of American Crew, David Raccuglia. Thousands of stylists
from all over the world entered the competition, but only one gets recognized as the one to represent the
American Crew man. This year, Russian barber Vitaly Pimenov grabbed the gold in the famed global hair
competition – the winning look on the opposite page in black and white. The award ceremony took place
during the The Style Masters Show 2018 in Barcelona, where American Crew presented on stage their latest
men's trends, including the Style for the Road campaign in partnership with Harley Davidson.
The global judging panel for the competition was: Sandra Nygaard, Fashion and Grooming Director, Men’s
Health; Sergi Bancells, International Editorial Director, Estetica Magazine; Adam Mir, 2016-2017 All-Star
Challenge Global Champion; Paul Wilson, Global Artistic Director, American Crew & Co-owner and Creative
Director, Art + Science Salon; and Phoenix Thomson, Senior Education Manager, American Crew.
events
87

Next stop:
Toronto!
After a gruelling and very closely-contested judging
process, we're delighted to announce the names of the 3
category winners at the 2018 Color Zoom UK finals.
Held at The Brewery in the CIty of London, the Goldwell Color Zoom UK finals mark the completion of
the UK-based stage of the competition, with the 15 finalists competing for a place at the International
Finals in Toronto, where they will represent the United Kingdom in the 3 categories: New Talent, Creative
and Partner. The Brewery provided an impressive backdrop to the event, for which over 700 salon
professionals and special guests attended to participate in the celebrations. After enjoying food and
cocktails at the KMS welcome party, the audience took to their seats for a spectacular show led by Goldwell
UK Guests Artists Beverly C, Neil Barton, Lisa Whiteman, Shane Bennett and Mazella & Palmer.
88 events

The names of the gold, silver and bronze winners were announced after all 15 finalists
had had the opportunity to showcase their looks - based on the 'Elemental' theme
- on stage. (opposite page): The three category winners for the UK with (left) Mark
Giannandrea, General Manager of KAO Salon Division UK and (right) Alan Cane,
Associate Director, Education at Goldwell/KMS. (this page above): the winning entry
in the Creative category by Lydia Wolfe of Tony Wood Hairdressing: (left): the New
Talent winning entry by Kasha Havis of Blu Hair; (below): the winning entry in the
Partner category by Stephanie Jones of Toxic Cherry.

The Wella
communications
team, who hosted
several guests
representing
the UK press.
Serious
sparkle
Wella Professionals’ Business Network Live
isn’t all it claims to be, it's much more - it’s
also passionate, exuberant and a lot of fun!
With a packed agenda which included motivational and inspiring sessions with an
array of speakers from a wide range of backgrounds, Wella’s Professionals’ annual 2-day
Business Network Live event delivered a true reflection of the hairdressing industry and
the key challenges it is rising to at the present time. Now in its 21st year the event deserves
its place as a mainstay and highlight of the UK hairdressing calendar. For the 200 delegates
who attended this year at the Belfry in the West Midlands it also provided an insightful
and enjoyable opportunity to network and share ideas with like-minded professionals.
General Manager of Coty Professional
Beauty UK & ROI, Stefan Laux (above),
joined host Michael Douglas and delegates
who included Ben Fogle and Levi Roots.
events
91

Saks says pout,
shout and
#GETLIPPY.
Big respect guys!
We’re an industry whose kindness and generosity is second
only to its creativity. Read on: we’re doing good in big ways!
Team Saks (above) are experts when it comes to raising money for good causes. At the last count they had raised
a staggering £125,827 towards their 2020 target of £250,000 in support of The Eve Appeal’s essential research into the
five women-only cancers. Combined with their #GETLIPPY campaign, they're also raising the profile of smear tests.
Meanwhile, G&E McIntyre in Northampton hosted a glittering fundraising ball, with over 250 guests in attendance, to
help raise much needed funds for two charities closest to their hearts: The Hairdressers’ Charity and Meningitis Now.
G&E McIntyre’s
Fundraising Ball.
Attendees at Gavin and Ella
McIntyre’s fundraising ball
included representatives from
both The Hairdressers’ Charity
and The Fellowship for
British Hairdressing.
92 charity

ghd: Over
£10 million raised
for breast cancer
charities.
Over the last 14 years, ghd (above) has raised £10 million for breast cancer
charities through their limited edition pink ranges; and for 2018, the campaign has
grown thanks to a collaboration with British designer, Lulu Guinness. Schwarzkopf
Professional’s Shaping Futures (below) has broken its own fundraising target as its
UK volunteers donate nearly £19k to help youngsters in Vietnam and the Philippines.
Schwarzkopf
Professional's
Shaping Futures:
Volunteers with
hearts of gold.

Advertorial
Colour
New Koleston Perfect
with ME+ features
an incomparable
colour line-up with
naturals, brunettes,
reds & blondes: with
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range included.
perfect
Wella Professionals introduces
Koleston Perfect with ME+ and
Pure Balance Technology , in
celebration of the brand’s most
exciting and revolutionary colour
innovation for over a century.
Loved by both hair
professionals and their
clients for generations,
Koleston Perfect
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Following over 7
years of colour science
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3,000 potential formulations,
Koleston Perfect will now feature
not one, but two new patented
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TWO NEW PATENTED
TECHNOLOGIES
A scientific breakthrough designed
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(PPD and PTD), ME+ Technology
reduces the risk by up to 60 times
of developing a new allergy in
people not already allergic to hair
colourants**. “PPD and PTDs were
first patented in the 19th century
and so it’s hard to imagine that for
well over a century our industry
has been basically using the same
dye molecules on permanent hair
colour,” explains Laura Simpson,
Chief Marketing Officer Coty
Professional Beauty. “New Koleston
Perfect with ME+ changes all this:
its breakthrough technologies
deliver vibrant colour with less
damage, colour after colour. We’re
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Technology, new Koleston Perfect
also features Pure Balance
96 products
*compared to previous Koleston Perfect.
Valid for Koleston Perfect with Pure
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** FOR PEOPLE NOT ALLERGIC TO HAIR
COLOURANTS.
Although the risk of developing new allergy is
reduced, there remains a risk of allergic reaction
that can be severe. Always perform an allergy
alert test 48h before each colouration. Strictly
follow safety instructions and consult
www.wella.com. If your client has ever
experienced an allergic reaction to hair
colourants, you should not colour. ME+ is present
in specific shades of Pure Naturals, Rich Naturals,
Vibrant Reds, Special Blonde and Deep Browns
of the Koleston Perfect brand.

Technology. Designed to minimize
the formation of free radicals
during the colour formation by
deactivating impurities like metals
present in hair. Free radicals
interfere with the colour formation
during the colour development and
are a key cause of hair damage.
The result is even purer colour results
with natural depth and shine.
THE SAME COLOUR
BUT EVEN BETTER!
For hair professionals already
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it features the same mixing ratio,
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A better experience for colourists
and clients alike. “Smooth, gentle
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Koleston Perfect with ME+
achieves a unique fluidity of
colour,” adds Andreas Kurkowitz,
Wella Professionals’ Global Colour
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The difference in consistency to
its previous generation creates a
more luxurious experience for the
client and colour professionals can
easily recognise the superior colour
results which are significantly more
even, balanced and true to tone
from root to tip*. This is major step
up in hair colour technology and
a major step up for colourists and
their clients.”
A better experience
for colourists and
clients alike, with
colour that stays true
to tone and provides
significantly less
damage every time,
colour after colour.
New Koleston Perfect with ME+
A complete colour line-up is available
in Wella Salons #AskForWella.
For further information visit
www.wella.com
New colour technologies mark
a historic revolution in the
professional colour industry

Advertorial
Bespoke
TIGI Copyright
wants you to excite
and inspire your
clients with
professional,
personalised, perfect
results... every time!
regime
New TIGI Copyright Care is a salononly,
professional brand created to
work alongside TIGI Copyright©olour.
We asked for feedback from 3 industry
experts who have been deeply involved
in its development and delivery.
The mission of new
TIGI Copyright Care
is to support expert
professionals with a
new and innovative
compact care range
created to meet every
client’s hair need. TIGI
Copyright©olour and TIGI
Copyright Care give hairdressers
tailored professional support to
provide the perfect salon
experience. With a range of
customised treatments, returning
hair to its natural state, and
intermixable colours to push your
creativity, every client can have
their dream personalised result.
THE SALON OWNER
Christel Lundqvist, owner of STIL
salon and TIGI Global Technical
Creative Director, is thrilled with
the bespoke customised services
TIGI Copyright delivers, giving
fantastic results that drive customer
loyalty. “With TIGI
Copyright©olour and new TIGI
Copyright Care, we can leverage
our expertise as professionals to
diagnose hair needs and provide
recommendations for both colour
and care services. This is amazing
for my business and my clients. As
a colourist I know every client’s
hair is unique, TIGI Copyright
allows me to customise our salon
service using the Creative
Consultation Salon Program
ensuring clients always receive a
tailored service designed
exclusively for them.”
THE HAIR ICON
Anthony Mascolo, TIGI
International Artistic Director,
founded TIGI to create the right
products for the hairstyles he was
working on in the salon and his
photographic collections and
shows. Fast-forward to the present
day and his philosophy hasn’t
changed. He wants to provide
98 products

TIGI Copyright
specifically targets
positive change,
helping you achieve
an exclusive customer
experience.
hairdressers with professional
products to progress their work
and develop their clientele and
their businesses. Anthony believes
hairdressers and their clients will
fall in love with TIGI Copyright
Care. “It’s about creating soft,
beautiful hairstyles people want to
wear. In the salon, hairdressers will
be empowered to create
personalised treatments that work
perfectly alongside TIGI
Copyright©olour, as well as
recommending an after-care
regime clients can follow at home.
Talking to salon owners who have
begun to use the range, I can see
TIGI Copyright Care is something
they’ve been waiting for.”
THE R&D EXPERT
Stephen Wire is the Global
Research & Development Director
for TIGI's parent-company,
Unilever. For him the launch of
TIGI Copyright Care signifies a
very exciting time for the brand.
"The mega-trend of personalisation
and customisation can now be
found within a revolutionary
haircare brand. A head of hair can
have over 100,000 fibres. Every
strand of hair has a different, shape,
thickness and elasticity, so
individual haircare needs and
desires will vary. The development
of TIGI Copyright has resulted in a
haircare range that can be
individually tailored to those needs.
We have selected ingredients from
a palette of over 1,000 possibilities
to design products that are
intermixable to enable complete
flexibility for the hairdresser."
TO COPYRIGHT YOUR BUSINESS
PLEASE CONTACT:
info: eu.customerservice@ tigi.com
Tel: 0344 844 0944
www.tigicopyright.com
Instagram: @tigicopyright
TIGI Copyright empowers the hairdresser to deliver tailored
results clients can immediately see and feel. From the
professional's perpective, this is a fantastic opportunity to show
your unique, expert skills in diagnosing and prescribing the
ultimate, personalised treatments in tandem with colour services.

Keep your cool
Knock out orange & red tones
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Unique bond-building Opti-plEx technology
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Unique bond-building Opti-plEx technology reverses
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BE YOUR WHITEST, BRIGHTEST BlONDE
Find your stockist At: Fudgeprofessional.com
Fudgehair

Advertorial
Care to be
Different
Help break that hair
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Fudge Professional’s
Aftercare range,
with new hero
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aily brushing, chemical
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featuring its new Opti-Plex
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With the new 24hr FragranceFuse
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Fudge Professional
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products
101

Estetica eCommerce
is now online
Just a simple click, even from your smartphone or tablet,
and you can have the magazine in your salon.
Subscriptions, albums, offers, and special package deals
with discounts you’ll love!
SUBSCRIBE ONLINE at
www.ecommerce.estetica.it
For further info on subscriptions:
EDIZIONI ESAV SRL – Via Cavour, 50 – 10123 Torino (Italy)
Email: customercare@estetica.it
www.esteticanetwork.com

Advertorial
e
Predictive
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• Cutting-edge predictive
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thickness of hair, the section size
and the speed at which you style,
adjusting accordingly to maintain
the optimum styling temperature.
• Infinity sensors monitor the
heat 250 times per second, to
always maintain the safer-for-hair
temperature of 185°C.
• No matter what the hair type or
styling technique, ghd platinum+
will ensure perfectly personalised
styling for your hair needs.
PERFORMANCE and
PROVEN RESULTS
The ghd platinum+ is so reliable
and has been so rigorously tested
that it comes with a 3 year
warranty for absolute peace of
mind. “We’ve taken sensing and
heating technology to the physical
maximum with platinum+,”
explains Dr. Tim Moore, ghd
Vice President of Smart Devices.
“By having a sensor which covers
the whole area of the heater,
and algorithms which smartly
predict what the heater needs to
do next, this styler can ensure
definitive styling longevity and
shine, without the damage.
It is the ultimate hair styling tool.”
The extraordinary technological
advancements in the ghd
platinum+ have also made a
hugely positive impression on ghd
Global Ambassador, Adam Reed:
“ghd has just made the best styler
even better,” he exclaims. “The
thing that I love most about ghd
platinum+ is that it features the
most incredible SMART
technology that adapts
to every individual’s hair needs;
this has made styling so easy for
me. No matter whether a client
has super thick hair or incredibly
fine hair, I know that by using
platinum+ I will get a consistent
result and a beautifully smooth
finish across every hair type.”
For more information on the
ghd platinum+ visit:
www.ghdhair.com
#ghdbreakthrough
tools
103

Estetica n. 4/2018
ad index
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