PM100 Innovative Business Idea - AGE Pass

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U T I L I S A T I O N O F T H E R E W A R D S Y S T E M STUDENTS CAN USE REWARDS POINTS TOWARDS IN-APP OR IN-STORE PURCHASES FROM PARTICIPATING LOCAL BUSINESSES (WHO IN EXCHANGE ARE RECEIVING FREE ADVERTISING TO THEIR TARGET AUDIENCES). THESE REWARDS WOULD INCLUDE THINGS LIKE A FREE MUFFIN WITH A PURCHASE OF A DRINK AT A LOCAL CAFÉ. SENIORS CAN USE REWARD POINTS TO REDUCE THE COST OF THEIR QUARTERLY MEMBERSHIP IF THEY ATTEND MORE THAN 5 CLASSES OF MONTH THEIR FEE WILL BE DROPPED 50% (£10 TO £5) BUSINESSES USE REWARD POINTS TOWARDS MARKETING SCHEMES IN THE APP, WHICH CAN BE TARGETED TO BOTH STUDENT VOLUNTEERS AND OLDER ADULTS.
usiness structures, such as service re-development, charity, sole proprietorship, or social Several could be utilised when developing AGE Pass (refer to Figure 1). Service re-development or enterprise, investigates the internal organisational structure of a business and identifies issues requiring redesign based on the consumers’ changing needs (Kindstrom 2010). This type of business structure change, solely on solutions for needs rather than introducing new services as competitors into the focuses which improves customer fulfilment and satisfaction as well as negates price and profit market, between businesses (Tukker and Tischner 2017). Nevertheless, Reijers and Mansar (2005) competitions that focusing internally on pre-existing services, service re-development models could be determined time-consuming and difficult to implement new practice within pre-existing frameworks. Therefore, very service re-development structure for AGE Pass would prove to be significantly difficult to redesign a NHS community programmes, due to the fact there will be multiple environments explored and current involvement. intergenerational contrast, non-profit organisations, such as charities or social enterprises, exist due to government In being unable to provide certain services (Dart 2004), avoiding the difficulties of attempting to markets frameworks already established. Additionally, sole proprietorships also involve more freedom redesign design and decision-making (Burns 2016). For this reason, both of the aforementioned business in could suit AGE Pass more appropriately than a service re-development model. However, structures enterprise and sole proprietorship structures are typically functional alternatives to purely social models because they are not as restricted with resources and funding (Dees et al. 2001). philanthropic Dees (2003) argued that income-focused businesses, such as sole proprietorships, will Furthermore, have reduced social impacts and often become less innovative due to markets’ competitive likely and severe liabilities taken with such businesses. Similarly, Dart (2004) expressed that environments enterprises are a tactically better choice for pro-social businesses. Thus, AGE Pass most suitably social into a social enterprise business structure because their mission is focused on being a significant fits influence for older adults, providing the consumers an innovative service with the sole intentions social enhancing their health and well-being. of conceptual diagram A the decision-making showing for choosing an process business model appropriate B U S I N E S S S T R U C T U R E for AGE Pass.
Page 1 and 2: QUEEN MARGARET UNIVERSITY AGE Pass
Page 3 and 4: and Background Opportunity Business
Page 5 and 6: 2011, the Scottish Government launc
Page 7: DESCRIPTION OF AGE PASS AGE Pass is
Page 11 and 12: 1. Table OF URBAN COMMUNITY SERVICE
Page 13: fourth and final key element of AGE
Page 16 and 17: to public launch of AGE Pass, it wi
Page 18 and 19: the large range of activities Given
Page 20 and 21: AGE Pass will be Evaluating conside
Page 22 and 23: SCOTLAND., 2018. Community connecti
Page 24: J., 2010. Tackling Social Exclusion

PM100 Innovative Business Idea - AGE Pass

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