PM100 Innovative Business Idea - AGE Pass
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DESCRIPTION OF <strong>AGE</strong> PASS<br />
<strong>AGE</strong> <strong>Pass</strong> is a social enterprise eHealth platform for older adults, focused on<br />
empowering an ageing population through creative and fun activities, led by skilled<br />
youth and students from the community. The Scottish government (2017) determined<br />
that seniors aged 60-74 and 75+ had a 26% and 20% increase in Internet usage since<br />
2008, being the highest growing sectors for digital technology participation.<br />
Additionally, Philip and colleagues (2016) determined that eHealth technologies<br />
support successful ageing for older adults in rural areas. The older adults were<br />
receptive to the eHealth devices, as they enhanced the opportunity for social<br />
connections, however the researchers determined that eHealth should not replace inperson<br />
engagement (Philip et al. 2016).<br />
<strong>AGE</strong> <strong>Pass</strong> is a subscription-based service that allows seniors to access a variety<br />
of activities around their community. Skilled student volunteers, who are<br />
completing required volunteer hours for courses and gaining career-focused<br />
experiences, will lead activities for the seniors. The app allows students to offer<br />
their services and seniors to sign up for classes. The activity locations will be<br />
provided by local businesses and community centres, allowing for a wide-range<br />
of classes and opportunities. Age <strong>Pass</strong> incentivises participation of all parties<br />
through a rewards-based system:<br />
SENIOR RECEIVE AWARDS FOR ATTENDING CLASSES AND TRYING NEW CLASSES<br />
STUDENT RECEIVE REWARDS FOR CONTRIBUTING VOLUNTEER HOURS<br />
BUSINESSES GAIN REWARDS BY PROVIDING THEIR SPACE.