PM100 Innovative Business Idea - AGE Pass

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there are over 850,000 Currently, within the United Kingdom people with dementia (Dementia UK living Evidence from 2018). studies has intergenerational that engaging all demonstrated within an activities generations provided significant health class for those involved (British benefits Cross 2016). To combat Red and loneliness, there has isolation an increased interest in been activities to multi-generational older adults. Growing engage does not mean that older older lose interest in certain adults they enjoyed activities in previously as a participating or early adult years. Many of child activities can help stimulate these and meaningful memories, strong independence and maintain the risk of health prevent Additionally, some deterioration. adults might be looking to older new opportunities, experience can be aided by younger which to assist the older participants Students have also adults. positive benefits demonstrated intergenerational classes, as from develop communication they leadership experiences, skills, social norms and overcome while creating positive obstacles, with older adults relationships the purpose of this proposal will be to Therefore, an Active Growth and Engagement develop Pass for older adults. By providing a (AGE) for affordable, accessible and resource multi-generational programmes, it will supportive the older adults the opportunity to provide in physical activity and leisure participate maintain functional independence, classes, loneliness and create positive prevent relationships. DEMENTIA PREVALENCE PURPOSE OF AGE PASS (Knapp and Stubblefield 2010).
DESCRIPTION OF AGE PASS AGE Pass is a social enterprise eHealth platform for older adults, focused on empowering an ageing population through creative and fun activities, led by skilled youth and students from the community. The Scottish government (2017) determined that seniors aged 60-74 and 75+ had a 26% and 20% increase in Internet usage since 2008, being the highest growing sectors for digital technology participation. Additionally, Philip and colleagues (2016) determined that eHealth technologies support successful ageing for older adults in rural areas. The older adults were receptive to the eHealth devices, as they enhanced the opportunity for social connections, however the researchers determined that eHealth should not replace inperson engagement (Philip et al. 2016). AGE Pass is a subscription-based service that allows seniors to access a variety of activities around their community. Skilled student volunteers, who are completing required volunteer hours for courses and gaining career-focused experiences, will lead activities for the seniors. The app allows students to offer their services and seniors to sign up for classes. The activity locations will be provided by local businesses and community centres, allowing for a wide-range of classes and opportunities. Age Pass incentivises participation of all parties through a rewards-based system: SENIOR RECEIVE AWARDS FOR ATTENDING CLASSES AND TRYING NEW CLASSES STUDENT RECEIVE REWARDS FOR CONTRIBUTING VOLUNTEER HOURS BUSINESSES GAIN REWARDS BY PROVIDING THEIR SPACE.
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PM100 Innovative Business Idea - AGE Pass

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