PM100 Innovative Business Idea - AGE Pass
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there are over 850,000<br />
Currently,<br />
within the United Kingdom<br />
people<br />
with dementia (Dementia UK<br />
living<br />
Evidence from<br />
2018).<br />
studies has<br />
intergenerational<br />
that engaging all<br />
demonstrated<br />
within an activities<br />
generations<br />
provided significant health<br />
class<br />
for those involved (British<br />
benefits<br />
Cross 2016). To combat<br />
Red<br />
and loneliness, there has<br />
isolation<br />
an increased interest in<br />
been<br />
activities to<br />
multi-generational<br />
older adults. Growing<br />
engage<br />
does not mean that older<br />
older<br />
lose interest in certain<br />
adults<br />
they enjoyed<br />
activities<br />
in previously as a<br />
participating<br />
or early adult years. Many of<br />
child<br />
activities can help stimulate<br />
these<br />
and meaningful memories,<br />
strong<br />
independence and<br />
maintain<br />
the risk of health<br />
prevent<br />
Additionally, some<br />
deterioration.<br />
adults might be looking to<br />
older<br />
new opportunities,<br />
experience<br />
can be aided by younger<br />
which<br />
to assist the older<br />
participants<br />
Students have also<br />
adults.<br />
positive benefits<br />
demonstrated<br />
intergenerational classes, as<br />
from<br />
develop communication<br />
they<br />
leadership experiences,<br />
skills,<br />
social norms and<br />
overcome<br />
while creating positive<br />
obstacles,<br />
with older adults<br />
relationships<br />
the purpose of this proposal will be to<br />
Therefore,<br />
an Active Growth and Engagement<br />
develop<br />
<strong>Pass</strong> for older adults. By providing a<br />
(<strong>AGE</strong>)<br />
for affordable, accessible and<br />
resource<br />
multi-generational programmes, it will<br />
supportive<br />
the older adults the opportunity to<br />
provide<br />
in physical activity and leisure<br />
participate<br />
maintain functional independence,<br />
classes,<br />
loneliness and create positive<br />
prevent<br />
relationships.<br />
DEMENTIA<br />
PREVALENCE<br />
PURPOSE OF <strong>AGE</strong> PASS<br />
(Knapp and Stubblefield 2010).
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