PM100 Innovative Business Idea - AGE Pass
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2011, the Scottish Government launched the Reshaping<br />
In<br />
for Older People (RCOP) programme, aiming to<br />
Care<br />
health and social care services to transitions<br />
encourage<br />
a preventative approach for healthy ageing. To help<br />
towards<br />
opportunities for physical, social and mental health,<br />
optimise<br />
to increase the proportion of older adults who<br />
assisting<br />
active, a multi-faceted, multi-sector approach must be<br />
remain<br />
to promote healthy ageing. To address short and long-<br />
utilised<br />
outcomes, multi-purpose organisations, such as<br />
term<br />
centres and recreational facilities, aid in providing<br />
community<br />
for individuals to participate in various physical<br />
opportunities<br />
social activities. Additionally, evidence has demonstrated<br />
and<br />
participating in community-based activities develops a<br />
that<br />
relationship with perceived well-being (Williams et al.<br />
positive<br />
Providing affordable, accessible, appropriate and<br />
2016).<br />
recreational programmes, within the community,<br />
supportive<br />
elderly population engagement is crucial for<br />
targeting<br />
successful ageing (Stewart et al. 1997). Community<br />
optimising<br />
recreation centres provide opportunities for individuals of<br />
and<br />
ages to participate in various physical and social activities<br />
all<br />
creating an environment, which allows the opportunity to<br />
by<br />
health behaviour change among older adults (Jones<br />
promote<br />
al. 2013; Stewart et al. 1997; Wallace et al. 1998). Although<br />
et<br />
resources are available for the elderly population, there<br />
these<br />
still barriers that are preventing older adults from<br />
are<br />
Justine and colleagues (2013) identified<br />
participating.<br />
external barriers among older adults having: ‘not<br />
common<br />
time’, ‘no one to exercise with’ and ‘lack of facilities<br />
enough<br />
services in rural areas’. Additionally, older adults<br />
and<br />
their internal barriers being: ‘lack of motivation’,<br />
described<br />
tired’ and ‘already active enough’ (Justine et al. 2013). To<br />
‘too<br />
these barriers for physical activity and social<br />
overcome<br />
recreational facilities and programmes need to<br />
integration,<br />
opportunities for social support, education, skills<br />
provide<br />
for health-promotion activities and healthy ageing<br />
necessary<br />
et al. 2013).<br />
(Jones
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