PM100 Innovative Business Idea - AGE Pass

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Business Opportunity The is well known that physical activity in older adults has a protective effect for their cognitive and physical It as well as provides opportunity for community engagement. However, Scotland currently has an functioning, population with increasing physical, social, and psychological needs that the healthcare system ageing completely fulfil. With insufficient resources to provide affordable, accessible, and supportive cannot activities for the older adults to participate in, there is a substantial need for further community recreational in Scotland. Therefore, our Active Growth and Engagement (AGE) Pass is essential to promote programmes ageing and reduce the overburdened healthcare system. healthy Advantage Competitive Pass is more accessible and supportive than current healthcare programmes as it is an eHealth AGE which has been proven to be successful in supporting ageing populations. Additionally, AGE technology, provides an affordable alternative as it uses a points-reward system to incentivise participation and Pass benefits to the service users, rather than through a monetary system designed for profit. provide Market Target addition to providing a service for older adults, AGE Pass also inclusively benefits student volunteers and In businesses. This builds an improved social support network, thus providing an integrated community where older adults can participate in to reduce loneliness and increase independence, whilst community student experiences and providing additional revenue for local businesses. enhancing Model Business Pass is a subscription-based, social enterprise with the sole pro-social aim to enhance the lives of AGE adults in Scotland. AGE Pass uses the benefits of intergenerational bonding, rural community older easy interaction and access between all parties, and a unique points-reward system to engagement, to older adults, student-volunteers and community businesses. appeal Strategy Marketing Pass will use a multi-sectored approach, advertising through social medias, local newspapers and AGE to introduce its eHealth service to the target populations. Additionally, AGE Pass will partner word-of-mouth local business, universities, and NHS programmes to receive a large percentage of service users from a with basis. referral Analysis Financial to its eHealth platform and it services being provided by community business and student volunteers, Due Pass will have low initial start-up costs. Profits from the service user subscriptions will be cycled back AGE AGE Pass to increase the quantity, quality, and diversity of the services provided to provide constant into to the service users. benefit Staff Pass will have management teams to organise technological support, implement marketing strategies, AGE manage cost and profits. Regional coordinators will assist with university recruitment and service and support, which is led by student volunteers at local community business. provision Plan Implementation E X E C U T I V E S U M M A R Y AGE Pass will commence its marketing strategies immediately following proposal acceptance. The eHealth platforms will be ready for service use one month after proposal acceptance to allow for the app and website design to be confirmed and to sort out further technologic difficulties should they arise. AGE Pass will be evaluated directly through the service usage from all participating parties to ensure appropriate strategies are tailored to the required areas.
and Background Opportunity Business Competitive Advantage BACKGROUND healthy and active lifestyle, including regular physical A plays an essential role in an individual’s health, wellbeing activity, and overall quality of life (Centre for Disease Control Prevention 2015). There is widespread consensus around and scientific evidence supporting physical activity as a tool to the physical and cognitive functioning (Scottish Health improve 2016). Physical activity reduces the risk of over twenty- Survey chronic health conditions (i.e. cardiovascular disease, five 2 diabetes, cancer, obesity, high blood pressure) and type psychological well-being (i.e. depression and stress) improves Health Survey 2016; Warburton et al. 2006). (Scottish physical activity has been related to lower overall Additionally, and mortality (Kokkinos 2012) as well as maintaining morbidity functioning and functional independence for older cognitive (Burns and Murray 2012). However, within the elderly adults there is a lack of adherence to physical activity population, as only 30% of Scottish adults aged 75 and over meet levels, moderate to vigorous physical activity (MVPA) guidelines the Health Survey 2016). Moreover, over 50% of older (Scottish in Scotland reported that they participate in less than adults minutes of moderate or 15 minutes of vigorous physical 30 OUTLINE OF THE PROPOSAL Target Market Business Model Marketing Strategy Financial Analysis activity per week (Scottish Health Survey 2016). Staff Implementation Plan
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PM100 Innovative Business Idea - AGE Pass

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