PM100 Innovative Business Idea - AGE Pass

AGE Pass will be
Evaluating
considering it is an eHealth
reliable
platform, which
business
generates significant
automatically
of data. Information
amounts
by the app will be
generated
by the management team
analysed
evaluate whether AGE Pass has
to
successful in its initial
been
Three primary
implementation.
of feedback are crucial
outcomes
determine AGE Pass’ success, as
to
as regulate the areas to focus
well
improvement efforts:
quality
Are there enough people,
1)
students, businesses, and
including
adults, signed up for AGE
older
Pass?
Is AGE Pass being used to an
2)
amount?
appropriate
Are the consumers, in
3)
the older adults,
particular
first evaluation of whether there are enough
The
signed up is quite simple. When a person signs
people
to AGE Pass, they will fill in profile information,
up
will distinguish them into one of the three
which
older adult, student volunteer, or a
categories:
offering their allocated resources. The
business
of participants in each category will be
number
within the application, providing feedback
accessible
to how many participants are involved in AGE Pass.
as
will demonstrate whether our marketing
This
for AGE Pass have been successful, or
strategies
where marketing efforts need to be more
perhaps
(i.e. increase marketing around universities if
focused
are fewer students signed up). Additionally,
there
numbers will demonstrate whether the idea of
these
Pass is considered valuable in the consumers’
AGE
For example, if many older adults enrol,
perspective.
signifies that they desire to participate in more
this
and that a deficiency in the market exists.
activities
available data on all three categories is
Having
because even though AGE Pass is designed
important
older adults, it ultimately cannot be successful
for
student volunteers and businesses
without
participating.
simultaneously
EVALUATION OF AGE
PASS
satisfied with AGE Pass?