PM100 Innovative Business Idea - AGE Pass

Business Opportunity
The
is well known that physical activity in older adults has a protective effect for their cognitive and physical
It
as well as provides opportunity for community engagement. However, Scotland currently has an
functioning,
population with increasing physical, social, and psychological needs that the healthcare system
ageing
completely fulfil. With insufficient resources to provide affordable, accessible, and supportive
cannot
activities for the older adults to participate in, there is a substantial need for further community
recreational
in Scotland. Therefore, our Active Growth and Engagement (AGE) Pass is essential to promote
programmes
ageing and reduce the overburdened healthcare system.
healthy
Advantage
Competitive
Pass is more accessible and supportive than current healthcare programmes as it is an eHealth
AGE
which has been proven to be successful in supporting ageing populations. Additionally, AGE
technology,
provides an affordable alternative as it uses a points-reward system to incentivise participation and
Pass
benefits to the service users, rather than through a monetary system designed for profit.
provide
Market
Target
addition to providing a service for older adults, AGE Pass also inclusively benefits student volunteers and
In
businesses. This builds an improved social support network, thus providing an integrated
community
where older adults can participate in to reduce loneliness and increase independence, whilst
community
student experiences and providing additional revenue for local businesses.
enhancing
Model
Business
Pass is a subscription-based, social enterprise with the sole pro-social aim to enhance the lives of
AGE
adults in Scotland. AGE Pass uses the benefits of intergenerational bonding, rural community
older
easy interaction and access between all parties, and a unique points-reward system to
engagement,
to older adults, student-volunteers and community businesses.
appeal
Strategy
Marketing
Pass will use a multi-sectored approach, advertising through social medias, local newspapers and
AGE
to introduce its eHealth service to the target populations. Additionally, AGE Pass will partner
word-of-mouth
local business, universities, and NHS programmes to receive a large percentage of service users from a
with
basis.
referral
Analysis
Financial
to its eHealth platform and it services being provided by community business and student volunteers,
Due
Pass will have low initial start-up costs. Profits from the service user subscriptions will be cycled back
AGE
AGE Pass to increase the quantity, quality, and diversity of the services provided to provide constant
into
to the service users.
benefit
Staff
Pass will have management teams to organise technological support, implement marketing strategies,
AGE
manage cost and profits. Regional coordinators will assist with university recruitment and service
and
support, which is led by student volunteers at local community business.
provision
Plan
Implementation
E X E C U T I V E
S U M M A R Y
AGE Pass will commence its marketing strategies immediately following proposal acceptance. The eHealth
platforms will be ready for service use one month after proposal acceptance to allow for the app and
website design to be confirmed and to sort out further technologic difficulties should they arise. AGE Pass
will be evaluated directly through the service usage from all participating parties to ensure appropriate
strategies are tailored to the required areas.