PM100 Innovative Business Idea - AGE Pass

to public launch of AGE Pass, it will be essential to sign up a sufficient number of
Prior
and businesses to support any participants who sign up to the app when it is
volunteers
publicly available. Outreach efforts for volunteers will be targeted to 2-3 postsecondary
made
campuses in the initial start-up region. The team will aim to identify professors or
who recognise the value of the offering to students and will serve as
administrators
on campus to recruit students and lightly monitor their engagement with AGE
champions
These professors would be encouraged to include AGE Pass volunteering as a course
Pass.
to ensure commitment of the initial volunteers signing up. For launch, it is
requirement
that most business outreach will require developing personal relationships with a
expected
group of small-business owners and community centres that believe in the offering
select
are committed to supporting the community. The businesses, with aligned values, will be
and
willing to engage pre-start-up before AGE Pass has built much traction or brand
more
Since offering to businesses is brand advertising, it will be important that initial
recognition.
signed on are willing to be patient as the number of participants and volunteers
businesses
a successful launch of AGE Pass will require spreading the word about the new
Finally,
to the target participant population, seniors in the selected start-up region. To
offering
this, advertising to NHS Services, local businesses and local newspapers will
accomplish
as the main avenue for AGE Pass to embed themselves within the community and
serve
contact with this population. To build a skilled team, AGE Pass will look to partner with
make
and colleges to build a presence on campus through job and volunteer fairs
universities
AGE Pass can advertise their service and students can learn how to be a part of AGE
where
Due to the high amount of the targeted population using a variety of NHS services,
Pass.
will serve as the main marketing point for AGE Pass services. Through, brochures,
they
leaflets and speaking opportunities at local hospitals and clinics AGE Pass will
information
to spread its name to get local allied health professionals (AHP) to believe in its vision.
look
multi-sectored approach to marketing AGE Pass will aim to make it a familiar name
This
businesses, which are a part of the AGE Pass network, are an additional marketing
Local
Businesses will be provided with window stickers and other AGE Pass marketing
platform.
which they can promote at their business location. This not only helps AGE Pass,
materials,
also benefits the businesses, which will be seen as supporters of their ageing community
but
R E S O U R C E S R E Q U I R E D
F O R A G E P A S S
Outreach and Partnership Development
on the platform grows before they see a real return for their participation.
Marketing
rooted in all areas of the community.
and good corporate citizens.