PM100 Innovative Business Idea - AGE Pass

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onding Intergenerational both young and older enables to socially befriend populations other, which has shown each for all parties (British Red benefits 2016). By integrating Cross from multiple participation AGE Pass’ second generations, business design will be key around the importance focused intergenerational participation, of opportunities for social providing and friendship. More engagement Knapp and specifically, (2010) determined Stubblefield student populations also that benefit from significantly in activities with older engaging Nevertheless, to the adults. knowledge, current researchers’ and services for programmes adults in rural areas of older (i.e. Highlands, Dumfries Scotland Galloway, Borders, Fife), do and directly engage students with not adults (Age Scotland 2018). older these resources available, Having the importance for the reiterates of AGE Pass to include design bonding, intergenerational between students and particularly adults, attempting to fill the older of current services and gap a beneficial alternative introduce INCENTIVE INCREASED third key focal point of AGE Pass is to offer a system to The all parties: older adults, universities and students, and incentivise businesses (i.e. leisure centres, recreational facilities community private businesses). The incentivisation to participate in and inclusion opportunities is crucial for AGE Pass’ distinction social current services, as well as to link the two aforementioned from For example, Age Scotland (2018) hosts projects, objectives. involve befriending between generations in addition to which rural community services. However, these projects lack several incentives and are purely volunteer-based, both for enrolment volunteers providing the services and the older adults wishing the participate. In contrast, AGE Pass incorporates a point system to 2) whereby participating parties are rewarded in return (Figure their level of engagement. Appropriate incentives, including for bonding (Warburton et al. 2007), have been intergenerational and proven to be significantly important to older researched participation (Cornell et al. 1988). Therefore, this feature adults’ help create an online community that incentivises older will student volunteers, and local businesses to partake in adults, points for volunteering to teach Gain older adults skill/help towards purchasing Points at businesses and products/services volunteer hours for certified course academic points for good attendance Gain rates points for building a complete Gain and making connections to profile users and volunteers other points for trying new activities Gain go towards receiving money •Points from AGE Pass membership back points for offering workspace Gain students and older adults to use for go towards free Points on AGE Pass app advertisements throughout universities or other and signed up to AGE Pass businesses INTERGENERATIONAL ENGAGEMENT communal activities more than the current services provided. to improving social inclusion.
fourth and final key element of AGE Pass is its ability to connect The volunteers, businesses offering workspaces, and student older adults all in one, simple application platform. participating offered by the City of Edinburgh Council (2017) and Age Services (2018) are marketed to participants through online or Scotland listings which outline many programmes and services print-based to reach out to an ageing population. However, they have available components that do not address the needs of the service users. two both organisations require the participating individual to Firstly, contact the services, which may be difficult for independently isolated individuals (Nicholson 2012). Secondly, they fail to socially a social support system to connect isolated individuals, promote promotes further isolation (Cacioppo and Hawkley 2009). In which our solution, AGE Pass, uses a simple application, which distinction, the student volunteers and older adults, as well as older connects to each other when they create their personal profiles. This adults a social support network aimed at increasing adherence and builds of its users through their ability to interact, communicate motivation AGE Pass, being an eHealth-based platform, will allow Additionally, to be easily accessed by service users. Key design features of the it will include scheduling, notification reminders, profiles of app description of classes and class recommendations instructors, on their inputted likes or dislikes. Thus, this allows AGE Pass based keep in contact with service users and ensure they stay engaged to their goals and involved with the service. AGE Pass will help with businesses, volunteers and classes to service users, helping connect a more integrated community where older individuals can feel build and thrive. safe EASILY ACCESSIBLE PLATFORM and invite those they meet at classes.
Page 1 and 2: QUEEN MARGARET UNIVERSITY AGE Pass
Page 3 and 4: and Background Opportunity Business
Page 5 and 6: 2011, the Scottish Government launc
Page 7 and 8: DESCRIPTION OF AGE PASS AGE Pass is
Page 9 and 10: usiness structures, such as service
Page 11: 1. Table OF URBAN COMMUNITY SERVICE
Page 16 and 17: to public launch of AGE Pass, it wi
Page 18 and 19: the large range of activities Given
Page 20 and 21: AGE Pass will be Evaluating conside
Page 22 and 23: SCOTLAND., 2018. Community connecti
Page 24: J., 2010. Tackling Social Exclusion

PM100 Innovative Business Idea - AGE Pass

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