PM100 Innovative Business Idea - AGE Pass

onding
Intergenerational
both young and older
enables
to socially befriend
populations
other, which has shown
each
for all parties (British Red
benefits
2016). By integrating
Cross
from multiple
participation
AGE Pass’ second
generations,
business design will be
key
around the importance
focused
intergenerational participation,
of
opportunities for social
providing
and friendship. More
engagement
Knapp and
specifically,
(2010) determined
Stubblefield
student populations also
that
benefit from
significantly
in activities with older
engaging
Nevertheless, to the
adults.
knowledge, current
researchers’
and services for
programmes
adults in rural areas of
older
(i.e. Highlands, Dumfries
Scotland
Galloway, Borders, Fife), do
and
directly engage students with
not
adults (Age Scotland 2018).
older
these resources available,
Having
the importance for the
reiterates
of AGE Pass to include
design
bonding,
intergenerational
between students and
particularly
adults, attempting to fill the
older
of current services and
gap
a beneficial alternative
introduce
INCENTIVE
INCREASED
third key focal point of AGE Pass is to offer a system to
The
all parties: older adults, universities and students, and
incentivise
businesses (i.e. leisure centres, recreational facilities
community
private businesses). The incentivisation to participate in
and
inclusion opportunities is crucial for AGE Pass’ distinction
social
current services, as well as to link the two aforementioned
from
For example, Age Scotland (2018) hosts projects,
objectives.
involve befriending between generations in addition to
which
rural community services. However, these projects lack
several
incentives and are purely volunteer-based, both for
enrolment
volunteers providing the services and the older adults wishing
the
participate. In contrast, AGE Pass incorporates a point system
to
2) whereby participating parties are rewarded in return
(Figure
their level of engagement. Appropriate incentives, including
for
bonding (Warburton et al. 2007), have been
intergenerational
and proven to be significantly important to older
researched
participation (Cornell et al. 1988). Therefore, this feature
adults’
help create an online community that incentivises older
will
student volunteers, and local businesses to partake in
adults,
points for volunteering to teach
Gain
older adults
skill/help
towards purchasing
Points
at businesses and
products/services
volunteer hours for
certified
course
academic
points for good attendance
Gain
rates
points for building a complete
Gain
and making connections to
profile
users and volunteers
other
points for trying new activities
Gain
go towards receiving money
•Points
from AGE Pass membership
back
points for offering workspace
Gain
students and older adults to use
for
go towards free
Points
on AGE Pass app
advertisements
throughout universities or other
and
signed up to AGE Pass
businesses
INTERGENERATIONAL
ENGAGEMENT
communal activities more than the current services provided.
to improving social inclusion.