PM100 Innovative Business Idea - AGE Pass

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AGE Pass to be successful, its For must stand out from design practices, targeting social current and reduced physical isolation levels in an older adult activity First and foremost, population. Pass needs an appropriate AGE structure to ensure a business and pragmatic feasible into practice. integration there are key Additionally, that must be integrated elements the design that current within do not offer (Teece services Implementing new 2010). has to be beneficial for elements of the population and majority has to be a consensus that there is a need for change. After there investigation of current an being offered to AGE services target population, it was Pass’ that AGE Pass will determined key elements that encompass not been the focus of have for previous business attention AGE Pass’ approach will models. four key elements: target include populations, have an rural points-reward incentivising intergenerational system, and an all-in-one, easily bonding, you know? Did recent years, technologies have been introduced to rural In areas that have shown to be beneficial for older healthcare (Currie et al. 2015). Additionally, Stockdale (2002) adults that younger populations in Scotland are likely to recognised rural areas, which affects the social network of these rural leave Thus, another reason why AGE Pass is targeting communities. Scotland is to promote younger adults to engage in rural activities that will support intergenerational social community TARGETED RURALLY first aim that AGE Pass seeks to accomplish is to fill the gap The current services, by targeting rural populations, who have of opportunities for social engagement due to accessibility fewer Currently, there exists a plethora of community limitations. (refer to Table 1) in Scotland’s urban areas (i.e. City of services Council), which are funded by the local councils, Edinburgh reasonably priced and diverse services for older adults providing partake in. Conversely, social exclusion is often more prevalent to difficult to address in more rural areas (Pierson 2010) which and current services disregard. Therefore, AGE Pass initiates the of social inclusion services in rural areas of Scotland by provision businesses, universities, and older adults together in a linking service, which avoids the reliance on publicly funded combined services. AGE Pass will capitalise on under-utilised community within the community, by utilising open business or locations DISCUSSION: THE SUCCESS OF AGE PASS inclusion throughout these areas. school spaces for a variety of activities in off-peak times. accessible platform.
1. Table OF URBAN COMMUNITY SERVICES OFFERED IN EXAMPLES T Y P E S O F C L A S S E S , L O C A T I O N S , A N D C O S T S O F C O M M U N I T Y S E R V I C E S EDINBURGH, SCOTLAND FOR OLDER ADULTS 50 40 30 20 10 0 Edinburgh Yoga Bingo Drawing/Art Dance OTAGO Class Music Lessons
Page 1 and 2: QUEEN MARGARET UNIVERSITY AGE Pass
Page 3 and 4: and Background Opportunity Business
Page 5 and 6: 2011, the Scottish Government launc
Page 7 and 8: DESCRIPTION OF AGE PASS AGE Pass is
Page 9: usiness structures, such as service
Page 13: fourth and final key element of AGE
Page 16 and 17: to public launch of AGE Pass, it wi
Page 18 and 19: the large range of activities Given
Page 20 and 21: AGE Pass will be Evaluating conside
Page 22 and 23: SCOTLAND., 2018. Community connecti
Page 24: J., 2010. Tackling Social Exclusion

PM100 Innovative Business Idea - AGE Pass

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