PM100 Innovative Business Idea - AGE Pass

AGE Pass to be successful, its
For
must stand out from
design
practices, targeting social
current
and reduced physical
isolation
levels in an older adult
activity
First and foremost,
population.
Pass needs an appropriate
AGE
structure to ensure a
business
and pragmatic
feasible
into practice.
integration
there are key
Additionally,
that must be integrated
elements
the design that current
within
do not offer (Teece
services
Implementing new
2010).
has to be beneficial for
elements
of the population and
majority
has to be a consensus that
there
is a need for change. After
there
investigation of current
an
being offered to AGE
services
target population, it was
Pass’
that AGE Pass will
determined
key elements that
encompass
not been the focus of
have
for previous business
attention
AGE Pass’ approach will
models.
four key elements: target
include
populations, have an
rural
points-reward
incentivising
intergenerational
system,
and an all-in-one, easily
bonding,
you know?
Did
recent years, technologies have been introduced to rural
In
areas that have shown to be beneficial for older
healthcare
(Currie et al. 2015). Additionally, Stockdale (2002)
adults
that younger populations in Scotland are likely to
recognised
rural areas, which affects the social network of these rural
leave
Thus, another reason why AGE Pass is targeting
communities.
Scotland is to promote younger adults to engage in
rural
activities that will support intergenerational social
community
TARGETED
RURALLY
first aim that AGE Pass seeks to accomplish is to fill the gap
The
current services, by targeting rural populations, who have
of
opportunities for social engagement due to accessibility
fewer
Currently, there exists a plethora of community
limitations.
(refer to Table 1) in Scotland’s urban areas (i.e. City of
services
Council), which are funded by the local councils,
Edinburgh
reasonably priced and diverse services for older adults
providing
partake in. Conversely, social exclusion is often more prevalent
to
difficult to address in more rural areas (Pierson 2010) which
and
current services disregard. Therefore, AGE Pass initiates
the
of social inclusion services in rural areas of Scotland by
provision
businesses, universities, and older adults together in a
linking
service, which avoids the reliance on publicly funded
combined
services. AGE Pass will capitalise on under-utilised
community
within the community, by utilising open business or
locations
DISCUSSION: THE
SUCCESS OF AGE PASS
inclusion throughout these areas.
school spaces for a variety of activities in off-peak times.
accessible platform.