01940 Winter 2018_V3

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She came up with her store’s concept from her travels, which included a visit with her friends to a San Francisco boutique. There, they would be able to have a latte as well as shop. "I just wanted a little community aspect to a boutique with unique items and just a place where people could connect and shop," Harsch said. Her first location was in Manchesterby-the-Sea, where she operated for five years before closing in 2017. "The main challenge was being one of the first stores," Harsch said of MarketStreet Lynnfield. "There was only a handful of stores. It just took a little longer for the crowds to get there." Harsch, 52, has seen the outdoor mall's growth, and an increase in female entrepreneurs. In the past several months, Southern Tide and Scout & Molly's, two more female-owned businesses, have opened. Others include Pretty Poppy, Pia, Fit Revolution and Solstice Power Yoga. "While we have always valued female-owned businesses, we have certainly seen their presence grow at Pink Parkway at MarketStreet in Lynnfield. Maggie Kopnisky owns Pink Parkway and Southern Tide at MarketStreet in Lynnfield. 16 | <strong>01940</strong> Above, Southern Tide. Left, Pink Parkway boutique. MarketStreet Lynnfield," Christina Sarro, general manager of MarketStreet Lynnfield, said in a statement. "We're thrilled to be a destination that empowers female entrepreneurs with eight locally-based, female businesses here. MarketStreet Lynnfield can certainly attest to what study after study has demonstrated: female-owned businesses in any sector enhance culture, innovation, leadership and performance." Between food, retail, fitness and entertainment, there are more than 80 businesses at MarketStreet Lynnfield. Despite the increase, Sarro said there hasn't been a conscious effort to draw in more women. Maggie Kopnisky owns two shops at MarketStreet. The 28-year-old opened Pink Parkway, a signature store of the Lilly Pulitzer brand, three years ago and Southern Tide, another signature store, this fall. Pink Parkway features women's clothing, while Southern Tide is predominantly geared toward men. Her stores are located almost next to each other with one business in between. Kopnisky said she initially opened
Scout & Molly's Boutique at MarketStreet in Lynnfield. in addition to brands out of Australia and Canada, and from local artisans. Larocca decided to open a store because she wanted to do something she was passionate about. She had worked as project manager for Bose Corporation, but always liked fashion and shopping. "There's a lot of stores, but there's not a lot of unique places to shop," Larocca said. "I thought this would be a nice place where a woman could come and get something that's a little bit different, get something that they don't see a lot of people wearing." Larocca partnered with her husband, Jeff, to open the shop. The biggest challenge of their new venture is making sure people know they are there. But she said the women who come in are very supportive of her and the shop. "The thing that gets said to me is ‘We really needed something like this and it really makes me feel good,’" Larocca said. "It makes me feel like the hard work is worth it. It's rewarding to know that people are happy that we're here. It was a long road to get here. There's a lot of work that goes into running a business and it really makes it all worth it." Pink Parkway because she was passionate about the Lilly Pulitzer brand. When she would stay at her vacation home in South Carolina, she would shop at Lilly Pulitzer and thought it was a unique business idea that she wanted to bring to the Boston area. She also worked at a Lilly store in downtown Boston while attending Northeastern University, where she studied communications and business. To open her first store, Kopnisky took a risk by leaving a steady job at wayfair.com a Boston-based online home furnishing store, as a buyer. "I think the hardest part is getting started and knowing where to start and knowing where to reach out for resources when you need it," Kopnisky said. "I think that's what women shy away from the most. (It's about) not being afraid to reach out for something that you're interested in and you'd be surprised where different paths lead you." Lisa Larocca, 56, opened her upscale women's fashion store, Scout & Molly's, in mid-August. The franchise store carries fashion-forward brands that someone might see at Nordstrom or Anthropologie, Lisa Larocca is the owner of Scout & Molly's Boutique . Scout & Molly's Boutique WINTER <strong>2018</strong> | 17
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