Proposal

Amirah
The Fashion Collection
A Proposal to bring to life the Fashion lifestyle Vision of Amirah Ali
Presented by The Fashion Consultancy

Amira’s Vision: To Unify all of humanity through its Global Hybrid Music, cause products, services and social community
projects. The Amirah Group believes in justice and equality for all humans and believes in providing
individuals with the opportunity to be recognized and fully express their unique, true selves to create
a broad acceptance and tolerance.
The Amirah collection embodies the core message of Appreciating and Celebrating the difference in all
of us. The Amirah Fashion Collection inspires it’s wearer to have the freedom & Courage to be their true
Selves. This Over-Arching message is the cornerstone of the collection and it’s seasonal vision.
The Objective: to bring to life Amirah’s fashion vision of creating an elegant, practical, elevated, Luxe & minimalist East-
Meets-West lifestyle collection that blends the iconic cultural styles of Malaysia, India, Indonesia,
China & The Middle East, Amirah’s Globally inspired collection will create classically elegant, timeless,
sophisticated Easy to wear related separates and dresses that easily move from work to weekend, from
the boardroom to an international flight. The lifestyle collection utilizes the clean and classic
Palette of Grey, Black, and white with the power colour red or purple. Prints are carefully chosen by
Amirah to reflect her fashion ethos and world-travelled taste level.
The Plan:
The Fashion Consultancy (tfc) proposes creating the Amirah fashion collection under the direction and
vision of Ms. Ali, working in concert to bring to life all outlined objectives. TFC proposes a two-tiered
approach to “tell the story” of Amirah through a capsule luxe Knit Tee collection to debut in late
January 2019, utilizing her brand images, tag- lines and artwork for quick-response ,market awareness and
brand introduction. The second tier, The fashion collection, will debut in June, 2019 as a Fall/Holiday
collection of three capsule vignettes, all easily workable with the Luxe Knit Tee collection.

Introduction and Index
a. The Importance of Amirah’s story in establishing her important niche and brand.
B. The Two-Tiered Plan: The Luxe Tee Collection and the Fall/Holiday Debut Collection
C. The Time & Action Calendar
-design vision, goal-setting and plan implementation
-Important Shows and Learning Opportunities
-Sales Representation introduction and shows
-Fabric and Trim
-Sample makers and Production confirmation
D. Luxe Tee Collection
E. Overview of TFC services provided in this proposal
F. The “Nuts and Bolts”

The Importance of Amirah’s story in establishing her important niche and brand.
A

The Two-Tiered Plan B

The Time & Action Calendar
-design vision, goal-setting and plan implementation
-Important Shows and Learning Opportunities
-Sales Representation introduction and shows
-Fabric and Trim
-Sample makers and Production confirmation C

The Luxe Tee Collection
D

The Fall/Holiday Debut Collection

Overview of TFC services provided in this proposal
Design
• Complete collaboration on design and product development
to accurately tell Amirah’s story and fashion vision
• Shopping the market for competitors, price targets and niche
Opportunities.
• Spec Sheet Creation and management
• Cost sheet creation and management.
• Costing negotiation for samples and production
• Shopping and brand clarification/identification
• Fabric direction, sourcing and collection
• Premier Vision New York
Sampling
• Sample-maker direction and management
• Collection management from inception to creation
• Label design and production
• Hangtag and trimmings design and production
• Presentation Hangars, bags, presentation package

Overview of TFC services provided in this proposal
Sales
• Establish 1 year sales goal for target and direction
• Boutique Introduction and direction for sales
• National Showroom Introduction
• National shows
• Major department store introduction and referral
• Market week, showroom and representation direction
Production.
• Factory choosing, management and direction

DESIGN CONSULTING OVERVIEW and FEE SCHEDULE
FOR: luxe Knit Tee COLLECTION and Fall/Holiday Amirah 2019.
• Establishment of and adherence to a strict Time and Action Calendar signed-off by TFC and The Amirah Group(TAG)
• Fall 2019 Fashion direction and presentation: As shown in the initial presentation, TFC will provide TAG with complete European and Domestic “direction
and shopping” presentation for a timely direction of bodies, trim and embellishment for Fall 2018.
• TFC will work hand in hand with TAG for shopping, direction, market research and product development to assure TAG brand vision, ethos and direction
is achieved and maintained.
• Color: The Studio will provide a complete presentation of important color per season and per delivery for wovens, knits and knits including meetings for
changes, revisions, updates.
• Fabric: TFC will provide fabric trend direction including wash and treatment recipe’s to assure correct final product. TFC will work through and with TAG
to source fabric and trim direction. TFC will source and acquire any and all necessary fabrics and trims for sampling and production in LA/New York/US as
well.
• Body and Styling: TFC will provide and design a broad review of important bodies per category for TAG review and choosing for your specific collection.
The Studio will Design and Finalize 7-10 styles per grouping.
• Fall Groupings: 21 pieces in 3 vignettes
• Luxe Knit tee collection (suggest 10 piece knit tee line for balance and maximum sales.)
• Sampling: TFC will provide detailed and specific tech packs for each style so that samples can be made in domestic and/or overseas factories. TFC will
be available to work with overseas anD domestic sample makers via skype, telephone, appointment to assure adherence to design and final product
delivery.
• Sampling: TFC will provide sample makers with any and all needs required to create finished product from original design sign-off concept.
• Tec Paces: All Tec packs for all styles are included, included embroidery detail, stitch detail, jewelling detail, lining, wash, buttons, labelling, etc.
• Patterns for styles TFC sub-contracts for patternmaking and draping. Patterns and sample fee’s are not included in this contract and are billed separately
and are the responsibility of TAG. All sampling costs are reviewed and confirmed by sign-off by TAG prior to any work being initiated.

• Samples and shopping: The studio will shop for samples for tech measurements, inspiration, theme, etc., styles will be returned.
• Print: The Studio will present a complete trend-correct print presentation to show you the important direction of prints. The Studio will work with your mills
to source/find interpretations of these prints in your market at the lowest price. Prints that need to be purchased from design houses will be introduced to
the client for purchase. For maximum transparency The Studio does not sub-contract but instead connects you to outside studios and oversees their work
and your goals. The studio will locally source any and all prints necessary for sampling and production.
• Production: The studio will work with suppliers to assure that the lowest minimums possible are achieved for prints and fabrics to assure maximum value and
maximum product presentation to the customer.
• Meetings/Updates/Revisions: Any and all meetings, updates and revisions are included either via Skype, in-person within the tri-state area, or in the studio in
New York.
• Design Finalization: All designs, colors, prints and trims are to signed-off and finalized by Nouvelle Collection
• Additional:
• The Studio will:
• Merchandise new prints by group and establish “story” by group
• Determine bodies by fabric
• Develop groups to include Silk, bamboo or other cut and sew knit, denim, cottons.
• Select Options for sourcing in Los Angeles,India, China, New York City, Israel.
• Establish color story of solids.
• Determine bodies/embellishments of solids.
• Create Spread sheet to analyze # of Styles –this will be readily visible in merchandising meeting.
• Establish and develop and source all fabrics &prints for sampling.
• Show “comps” of prices of competitors to achieve the best selling price for buyers.
• Work with sales to confirm price and delivery.
• Assist in finding New York and Los Angeles Dallas Reps for maximum sales achievement.

Term
The Term of these Design Services shall commence as of the date of this Agreement and shall automatically terminate
thirty (30) days after written notice of termination of the Design Services is given by either party to the other party.
Expenses:
Any and all expenses related to the design of the aforementioned collection are the responsibility of TAG-i.e.; travel for
meetings, printing, samples, materials used for trims, fabrics etc., and shall be presented weekly by TFC to TAG for
payment by check within 7 days of presentation. TFC will submit an expense request for approval prior to purchasing
on behalf of TAG.
Line Sheets:
Any and all aspects of line sheet production and development are the responsibility of TAG and are not included in this
contract. The Studio offers complete line sheet development and production services at a $50.00 per hour rate.
Design Fee:
The fee for all noted services for fall 2016 Nouvelle Resort is $18,500.00
The Initial payment of 50% is due at contract signing, and the balance of payments due is divided in 25% increments
through the sampling process, with the final payment due upon completion.

Independent Contractor
TFC shall at all times be an independent contractor, and not an affiliate, agent or representative of TAG with regard to performance of the Design Services. TFC
shall not represent that it is, or hold itself out as, an affiliate, agent or representative of TAG. TFC shall not be authorized to enter into any contract or
commitment on behalf of TAG or to incur any obligation or liability of TAG. This Agreement shall not be interpreted or construed as creating or evidencing any
association, joint venture, or partnership among the parties or as imposing any partnership obligation or liability on any party
Ownership and Proprietary Rights
Proprietary Rights in Products: TFC acknowledges that some of the Products include, or may in the future include valuable patent, trademark, copyright and other
proprietary rights of TAG. TAG reserves all exclusive worldwide patent, trademark, copyright and other proprietary rights related to the Products. Title to and
ownership of the Products, and to any proprietary rights related to any Products, shall be vested in TAG immediately upon creation of the Products in question.
TFC shall not infringe or violate, and shall take appropriate steps and precautions for the protection of, such rights. Without limiting the generality of the
foregoing, TFC shall, immediately upon TAG’srequest, do all things necessary or appropriate (including but not limited to the execution and delivery of
documents) to assist TAG in obtaining or perfecting its patent, trademark, copyright or other proprietary rights in the Products or to transfer to TAG or its
designee any and all proprietary right in the Products which TFC may have obtained by any means; provide
Nouvelle Resort shall pay all costs associated with securing proprietary rights for the Products. Nouvelle Resort may at any time replace, modify, or otherwise
change the Products which may or may not affect its proprietary rights.
Non-Compete: TFC will not engage in any other design projects or consulting with any entity in the related market or price point during the period of Fall 2019
i.e.;Fall, Holiday, resort, Silk, Cashmere, casual, embellished, denim, linen, cotton shirting’s, relaxed dressing, resort dressing and resort sportswear.