- Page 5 and 6: To: Victor Fuchs who gave me a year
- Page 7 and 8: 15. Fairness Games 16. Mugs V. ENGA
- Page 9 and 10: PREFACE Before we get started, here
- Page 11 and 12: had written plenty of other strong
- Page 13 and 14: 1 Supposedly Irrelevant Factors Ear
- Page 15 and 16: advice. Until very recently, other
- Page 17 and 18: Humans. The good news is that we do
- Page 19 and 20: now other countries around the worl
- Page 21 and 22: 2 The Endowment Effect I began to h
- Page 23 and 24: y Schelling’s analysis, without a
- Page 25 and 26: one. He also did not sell any of hi
- Page 27 and 28: some modest health benefit but is e
- Page 29 and 30: seen the sweater in the store and d
- Page 31 and 32: efore Kahneman and Tversky came alo
- Page 33 and 34: 4 Value Theory After my day in the
- Page 35 and 36: conceptual breakthrough offered by
- Page 37 and 38: The way that von Neumann and Morgen
- Page 39 and 40: The same is true in financial matte
- Page 41 and 42: losses, as illustrated by the exper
- Page 43 and 44: 5 California Dreamin’ Sherwin Ros
- Page 45: had not bothered to invent Hebrew e
- Page 49 and 50: † There are, of course, exception
- Page 51 and 52: One of the most prominent of the pu
- Page 53 and 54: accordance with the rational econom
- Page 55 and 56: more to give up the $ bet than the
- Page 57 and 58: Jensen about his students, and Mike
- Page 59 and 60: At some point I had to get this pap
- Page 61 and 62: 7 Bargains and Rip-Offs My friend M
- Page 63 and 64: the object gained and then subtract
- Page 65 and 66: always a sale going on. Most of us
- Page 67 and 68: 8 Sunk Costs Vince paid $1,000 to a
- Page 69 and 70: you are keeping. Going to the event
- Page 71 and 72: Suppose you bought a case of good B
- Page 73 and 74: Strongly Strongly Mean: 2.88 Agree
- Page 75 and 76: what I do “wackonomics,” a term
- Page 77 and 78: on how much slack is in the budget.
- Page 79 and 80: addressed by making the option of r
- Page 81 and 82: 10 At the Poker Table During my tim
- Page 83 and 84: Kahneman and Tversky to run experim
- Page 85 and 86: noticed that when a certain colleag
- Page 87 and 88: ECON: In that case, you prefer to e
- Page 89 and 90: he portrayed the topic as a struggl
- Page 91 and 92: earlier economists such as Jevons a
- Page 93 and 94: Yorker, March 29, 1976 © The Saul
- Page 95 and 96: time, economists had been moving aw
- Page 97 and 98:
years and plans to leave no bequest
- Page 99 and 100:
much higher than a similar increase
- Page 101 and 102:
He devised a two-part plan to succe
- Page 103 and 104:
write a large check to someone you
- Page 105 and 106:
University of Rochester Graduate Sc
- Page 107 and 108:
less pleasurable. The only way to m
- Page 109 and 110:
the key papers are provided in the
- Page 111 and 112:
INTERLUDE
- Page 113 and 114:
Vermont or New Hampshire. Operation
- Page 115 and 116:
idea of committing to ski more ofte
- Page 117 and 118:
hundred dollars. A rebate seems to
- Page 119 and 120:
what I thought they should do. Firs
- Page 121 and 122:
14 What Seems Fair? Danny and Jack
- Page 123 and 124:
Jessie and her ever-present doll Jo
- Page 125 and 126:
for something falls, in this case l
- Page 127 and 128:
1990s. And what is it the bank thin
- Page 129 and 130:
My takeaway from these examples is
- Page 131 and 132:
price, for Saturday night at eight,
- Page 133 and 134:
Proposers would offer half, which w
- Page 135 and 136:
There is another class of games tha
- Page 137 and 138:
were due to some confusion on the p
- Page 139 and 140:
16 Mugs At some point during the Va
- Page 141 and 142:
a series of simple questions. Those
- Page 143 and 144:
subjects how much they like the goo
- Page 145 and 146:
The endowment effect experiments sh
- Page 147 and 148:
V. ENGAGING WITH THE ECONOMICS PROF
- Page 149 and 150:
offered to the first group are: Pol
- Page 151 and 152:
league crowd without seeming presum
- Page 153 and 154:
would no longer be irrelevant if di
- Page 155 and 156:
home field advantage. Shiller was t
- Page 157 and 158:
around the Earth. At the Chicago co
- Page 159 and 160:
articles were about ten to twelve p
- Page 161 and 162:
19 Forming a Team The “Anomalies
- Page 163 and 164:
invited three groups of people: dis
- Page 165 and 166:
Freud; Sigmund was his great-grandf
- Page 167 and 168:
would want to come. Fortunately, ov
- Page 169 and 170:
20 Narrow Framing on the Upper East
- Page 171 and 172:
short life expectancy, Amos and Dan
- Page 173 and 174:
one of the goals being to improve
- Page 175 and 176:
actually is. It is one of the few t
- Page 177 and 178:
accepting this parlay, and the chan
- Page 179 and 180:
Schwartz, now a professor of medica
- Page 181 and 182:
econometrics skills, to join us. Th
- Page 183 and 184:
VI. FINANCE: 1983-2003 Aside from t
- Page 185 and 186:
The EMH has two components, which a
- Page 187 and 188:
special issue of the Journal of Fin
- Page 189 and 190:
Make a guess before continuing. Rea
- Page 191 and 192:
guesses of 99 or 100; what were tho
- Page 193 and 194:
22 Does the Stock Market Overreact?
- Page 195 and 196:
percentile), and so forth. The othe
- Page 197 and 198:
whether a stock was cheap or expens
- Page 199 and 200:
etter the next game. Children of se
- Page 201 and 202:
23 The Reaction to Overreaction Wit
- Page 203 and 204:
even more anomalous! To rescue the
- Page 205 and 206:
24 The Price Is Not Right Recall th
- Page 207 and 208:
Shiller titled his paper “Do Stoc
- Page 209 and 210:
With the benefit of hindsight, it i
- Page 211 and 212:
I should stress that the imprecisio
- Page 213 and 214:
25 The Battle of Closed-End Funds S
- Page 215 and 216:
from NAV. While funds typically sel
- Page 217 and 218:
This fact rules out the possibility
- Page 219 and 220:
________________ * The only copy of
- Page 221 and 222:
offering, sold about 1% to a consor
- Page 223 and 224:
He could pay $95 and get one share
- Page 225 and 226:
Owen and I wrote an academic paper
- Page 227 and 228:
these warning signals and realized
- Page 229 and 230:
each generation has got to make its
- Page 231 and 232:
this point I had adopted the pedago
- Page 233 and 234:
and I kept expecting to look over a
- Page 235:
says: “This is, of course, a very
- Page 238 and 239:
Coase theorem worked in theory, whe
- Page 240 and 241:
shed its leaves late in the fall an
- Page 242 and 243:
winner.
- Page 244 and 245:
had the duty of negotiating with ne
- Page 246 and 247:
About a day after the draft order w
- Page 248 and 249:
I also put a bit of the blame on th
- Page 250 and 251:
MBA student, during my first year a
- Page 252 and 253:
who didn’t thought iPhone ownersh
- Page 254 and 255:
When Cade and I tracked down Mr. Mc
- Page 256 and 257:
the price of early picks rational,
- Page 258 and 259:
If this market were efficient, then
- Page 260 and 261:
How could the decision-makers in th
- Page 262 and 263:
Our relationship with the Redskins
- Page 264 and 265:
managerial ladder. All economists a
- Page 266 and 267:
30 Game Shows With all the research
- Page 268 and 269:
continuing to play, the contestant
- Page 270 and 271:
consider the role of “path depend
- Page 272 and 273:
undertake more risk, when choosing
- Page 274 and 275:
The figure shows the percentage of
- Page 276 and 277:
Nick has made a nice sideline caree
- Page 278 and 279:
VIII. HELPING OUT: 2004-PRESENT By
- Page 280 and 281:
more saving. This is not much help.
- Page 282 and 283:
of joining a 401(k) plan can add up
- Page 284 and 285:
IRS to issue to issue a series of r
- Page 286 and 287:
one-on-one financial planning sessi
- Page 288 and 289:
computer programming to combine the
- Page 290 and 291:
ate of return on savings, and the e
- Page 292 and 293:
Cass relishes more than writing a b
- Page 294 and 295:
Econs are already doing the right t
- Page 296 and 297:
choice,” a term both more accurat
- Page 298 and 299:
I knew almost nothing about British
- Page 300 and 301:
University of Chicago Law School wh
- Page 302 and 303:
experiment used a letter with simil
- Page 304 and 305:
locally known as lofts. In a world
- Page 306 and 307:
Tempering expectations about the ma
- Page 308 and 309:
mandate or budget to run randomized
- Page 310 and 311:
For example, to my knowledge there
- Page 312 and 313:
financial markets were the most eff
- Page 314 and 315:
cannot be profitably applied to big
- Page 316 and 317:
theory has now been repeatedly and
- Page 318 and 319:
don’t know that gets you into tro
- Page 320 and 321:
stubbornly clinging to an imaginary
- Page 322 and 323:
27 the theory of human capital form
- Page 324 and 325:
89 “This is illustrated by the st
- Page 326 and 327:
146 conditional cooperators: Fehr a
- Page 328 and 329:
210 “Worldly wisdom teaches . . .
- Page 330 and 331:
Chapter 29: Football 277 “Divisio
- Page 332 and 333:
342 it was the reminder . . . which
- Page 334 and 335:
the Economics of Finance, vol. 1B,
- Page 336 and 337:
Cooper, Arnold C., Carolyn Y. Woo,
- Page 338 and 339:
Rationality.” Games and Economic
- Page 340 and 341:
Knobe, Joshua, Wesley Buckwalter, S
- Page 342 and 343:
Modigliani, Franco, and Merton Mill
- Page 344 and 345:
Macfie. Indianapolis: LibertyClassi
- Page 346 and 347:
Research. Zamir, Eyal, and Doron Te
- Page 348 and 349:
ACKNOWLEDGMENTS A lazy man does not
- Page 350 and 351:
INDEX Page numbers listed correspon
- Page 352 and 353:
Binmore, Ken, 50 “Binmore continu
- Page 354 and 355:
Daily Mail, 135 Daily Show, The, 35
- Page 356 and 357:
ubbles created in, 40n, 206n with d
- Page 358 and 359:
Goolsbee, Austan, 352 gouging, 127-
- Page 360 and 361:
Johnson, Eric, xv, 82, 180n, 299, 3
- Page 362 and 363:
of managers, 187-89, 190 myopic, 19
- Page 364 and 365:
National Public Radio, 32, 305 natu
- Page 366 and 367:
presumed consent, in organ donation
- Page 368 and 369:
St. Louis Rams, 290 St. Petersburg
- Page 370 and 371:
Stigler’s Law, 296n Stiglitz, Jos
- Page 372 and 373:
two-system view of mind, 103, 109 U
- Page 374 and 375:
ALSO BY RICHARD H. THALER Quasi-Rat