Bike holidays in Flanders

How to develop a bike holiday How to develop a bike holiday

21.11.2018 Views

Bike holidays in Flanders How to develop a bike holiday An ecological discovery at your own pace Flanders, a city trip trough nature Partners for your bike holiday Cycling along the node network

<strong>Bike</strong> <strong>holidays</strong><br />

<strong>in</strong> <strong>Flanders</strong><br />

How to develop<br />

a bike holiday<br />

An ecological<br />

discovery at<br />

your own pace<br />

<strong>Flanders</strong>, a city<br />

trip trough<br />

nature<br />

Partners for<br />

your bike<br />

holiday<br />

Cycl<strong>in</strong>g along the<br />

node network


Content<br />

Content<br />

I<br />

<strong>Flanders</strong>:<br />

Craftsmanship<br />

at the heart of<br />

Europe<br />

Read more<br />

Angle-Ri<br />

II<br />

Cycl<strong>in</strong>g <strong>in</strong><br />

<strong>Flanders</strong> along<br />

the node<br />

network:<br />

Attractive, safe<br />

and comfortable<br />

Read more<br />

Angle-Ri<br />

III<br />

Cycl<strong>in</strong>g <strong>holidays</strong><br />

<strong>in</strong> <strong>Flanders</strong>: a<br />

strong project<br />

Read more<br />

Angle-Ri<br />

IV<br />

B2B platform:<br />

Practical, useful<br />

and <strong>in</strong>spir<strong>in</strong>g<br />

Read more<br />

Angle-Ri<br />

2


Content<br />

Route 1 Route 2<br />

Beer route<br />

Read more<br />

Angle-Ri<br />

Flemish<br />

Masters route<br />

Read more<br />

Angle-Ri<br />

Route 3<br />

The Best of<br />

<strong>Flanders</strong> route<br />

Read more<br />

Angle-Ri<br />

A compendium<br />

of regional<br />

cycl<strong>in</strong>g routes<br />

Read more<br />

Angle-Ri<br />

V<br />

Accessible<br />

tourism<br />

VI<br />

Partner<br />

overview<br />

Read more<br />

Angle-Ri<br />

Read more<br />

Angle-Ri<br />

3


I<br />

<strong>Flanders</strong>:<br />

Craftsmanship<br />

at the heart of<br />

Europe


I. <strong>Flanders</strong>: Craftsmanship at the heart of Europe<br />

<strong>Flanders</strong> is a tale of impressive<br />

Flemish people, ground-break<strong>in</strong>g<br />

craftsmanship, historic heritage,<br />

astonish<strong>in</strong>g landscapes and an<br />

unparalleled gastronomic, dr<strong>in</strong>k<strong>in</strong>g<br />

and d<strong>in</strong><strong>in</strong>g culture.<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Art, heritage and the Flemish Masters<br />

Flavourful <strong>Flanders</strong><br />

In <strong>Flanders</strong> Fields<br />

A wide array of landscapes and monuments<br />

5


I. <strong>Flanders</strong>: Craftsmanship at the heart of Europe<br />

Art, heritage and the<br />

Flemish Masters<br />

<strong>Flanders</strong> is able to draw on a centuries-old cultural<br />

heritage that is as rich as it is varied. Its host of<br />

world-famous museums, galleries and art centres<br />

put this heritage on display, and special events<br />

are organised <strong>in</strong> its honour all year round. Able to<br />

boast artists such as Jan van Eyck, Pieter Bruegel<br />

the Elder, Peter Paul Rubens and James Ensor,<br />

<strong>Flanders</strong> promises art lovers the time of their life<br />

when they visit. There’s no better time to visit<br />

<strong>Flanders</strong> and discover the Flemish Masters than<br />

from 2021 to 2022, when the Royal Museum of<br />

F<strong>in</strong>e Arts <strong>in</strong> Antwerp will be reopened, 450 years of<br />

Bruegel's life and work will be celebrated, and the<br />

Ghent Altarpiece will be restored and returned to<br />

its home at St Bavo's Cathedral <strong>in</strong> Ghent.<br />

Discover the Flemish Masters route<br />

6


I. <strong>Flanders</strong>: Craftsmanship at the heart of Europe<br />

“In <strong>Flanders</strong>, we enjoy<br />

life and we love good<br />

food. You'll cont<strong>in</strong>ue<br />

to experience that any<br />

time you’re <strong>in</strong> <strong>Flanders</strong><br />

for a bite to eat”.<br />

Chef Peter Goossens - Hof van Cleve<br />

Flavourful <strong>Flanders</strong><br />

With 97 restaurants listed with one or more<br />

Michel<strong>in</strong> stars, <strong>Flanders</strong> is more densely packed<br />

with first-class d<strong>in</strong><strong>in</strong>g establishments than<br />

most places <strong>in</strong> the world. There’s no doubt that<br />

anyone <strong>in</strong>terested <strong>in</strong> treat<strong>in</strong>g themselves to<br />

a first-rate cul<strong>in</strong>ary experience is sure to f<strong>in</strong>d<br />

what they are look<strong>in</strong>g for <strong>in</strong> <strong>Flanders</strong>. That said,<br />

<strong>Flanders</strong> also has an <strong>in</strong>credibly broad selection<br />

for any budget: from chip stands or street food<br />

to cafés and brasseries. In addition to chips and<br />

chocolate, <strong>Flanders</strong> has a prolific, exuberant<br />

and centuries-old beer tradition that is still very<br />

much alive today. Experts adore Flemish beers<br />

for their diversity, real taste and character.<br />

Discover the Beer Route<br />

7


I. <strong>Flanders</strong>: Craftsmanship at the heart of Europe<br />

In <strong>Flanders</strong> Fields<br />

For four years, <strong>Flanders</strong> also set the<br />

dramatic stage for some of the bloodiest<br />

battles of the First World War (1914-18).<br />

To this day the landscape cont<strong>in</strong>ues to<br />

testify to this history of war. There are<br />

hundreds of monuments and cemeteries<br />

of tremendous historical significance to<br />

people visit<strong>in</strong>g from all corners of the<br />

world. Visitors can visit any number of<br />

different <strong>in</strong>teractive museums. These<br />

expla<strong>in</strong> the various aspects of the conflict,<br />

such as the battles, what daily life was like,<br />

and the consequences of war <strong>in</strong> general.<br />

8


I. <strong>Flanders</strong>: Craftsmanship at the heart of Europe<br />

A wide array of landscapes<br />

and monuments<br />

Golden fields of wheat, vast polders, dunes and sandy beaches<br />

along the kilometre-long coast, with steep climbs <strong>in</strong> the<br />

Flemish Ardennes or the purple moors of the Limburg Kempen:<br />

it’s a feast of colour and texture for the eyes like no other.<br />

Quiet areas, forests, lakes and w<strong>in</strong>d<strong>in</strong>g rivers, and a landscape<br />

punctuated with hidden abbeys, ancient castles, renowned<br />

museums, cathedrals and churches. From picturesque villages<br />

to the art cities of <strong>Flanders</strong>: there is someth<strong>in</strong>g to do anywhere<br />

you go <strong>in</strong> <strong>Flanders</strong>, where the landscape and monuments<br />

shift from one to the other <strong>in</strong> just the bl<strong>in</strong>k of an eye. In a<br />

nutshell, this means that provid<strong>in</strong>g your customers with an<br />

unforgettable cycl<strong>in</strong>g experience is a job easily done. Send them<br />

cycl<strong>in</strong>g through the water or the placid creeks of Meetjesland,<br />

past impressive works of art and panoramic lookouts. F<strong>in</strong>ish the<br />

route off with historical monuments, a climb up a belfry or the<br />

search for peace and quiet <strong>in</strong> one of the many nature reserves.<br />

Discover the Best of <strong>Flanders</strong> route<br />

9


I. <strong>Flanders</strong>: Craftsmanship at the heart of Europe<br />

Bruges<br />

97 km<br />

44 km<br />

65 km<br />

Ghent<br />

66 km<br />

Several city trips with nature<br />

as the backdrop<br />

Mix<strong>in</strong>g and match<strong>in</strong>g trips to the major cities of<br />

<strong>Flanders</strong> to create a multi-day cycl<strong>in</strong>g trip is no trouble<br />

at all. The distances between them aren’t too large and<br />

nature offers a gorgeous backdrop along the way.<br />

10


I. <strong>Flanders</strong>: Craftsmanship at the heart of Europe<br />

Antwerp<br />

24 km<br />

84 km<br />

Mechelen<br />

32 km<br />

Leuven<br />

Brussels<br />

54 km<br />

Hasselt<br />

Accessibility and transport<br />

<strong>Flanders</strong> is at the heart of Europe. A host of air<br />

and tra<strong>in</strong> connections are available <strong>in</strong> Brussels,<br />

and European metropolises such as London, Paris,<br />

Amsterdam or Berl<strong>in</strong> are nearby. The major Flemish<br />

cities aren’t too far from each other and are easily<br />

accessible by tra<strong>in</strong>, bus, car or bicycle. <strong>Flanders</strong> is a<br />

pioneer <strong>in</strong> the area of cycle nodes and currently has<br />

over 12,000 kilometres of signposted paths<br />

11


II<br />

Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong><br />

along the node<br />

network:<br />

Attractive, safe and<br />

comfortable<br />

12


II. Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong> along the node network: Attractive, safe and comfortable<br />

Cycl<strong>in</strong>g is more popular than ever<br />

and the node network def<strong>in</strong>itely has<br />

someth<strong>in</strong>g to do with that. <strong>Flanders</strong><br />

is the number-one pioneer <strong>in</strong> the area<br />

of cycle nodes and currently has over<br />

12,000 kilometres of signposted paths.<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

A Flemish first and the craftsmanship beh<strong>in</strong>d it<br />

Simple and <strong>in</strong>genious<br />

Inf<strong>in</strong>ite variation<br />

Flexible and easy<br />

Safe and reliable<br />

And so much more<br />

13


II. Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong> along the node network: Attractive, safe and comfortable<br />

A Flemish first and<br />

the craftsmanship<br />

beh<strong>in</strong>d it<br />

The concept of 'cycle nodes' was <strong>in</strong>vented<br />

by the Limburg m<strong>in</strong><strong>in</strong>g eng<strong>in</strong>eer Hugo<br />

Bollen. Initially, nodes ensured that m<strong>in</strong>ers<br />

could f<strong>in</strong>d their way underground <strong>in</strong> the<br />

coal m<strong>in</strong>es. In 1995 the same pr<strong>in</strong>ciple was<br />

applied above ground <strong>in</strong> Limburg, and that<br />

was how the first cycl<strong>in</strong>g network was<br />

born. Other prov<strong>in</strong>ces followed suit and<br />

today the high-quality network of cycle<br />

nodes has made the whole of <strong>Flanders</strong><br />

easily accessible. This example of groundbreak<strong>in</strong>g<br />

craftsmanship has not gone<br />

unnoticed <strong>in</strong> neighbour<strong>in</strong>g countries, and<br />

as a result similar networks can be found<br />

criss-cross<strong>in</strong>g all of Europe.<br />

14


II. Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong> along the node network: Attractive, safe and comfortable<br />

“<strong>Flanders</strong> is currently<br />

one of the most<br />

popular cycl<strong>in</strong>g<br />

regions <strong>in</strong> Europe:<br />

there are over 10<br />

million trips made<br />

along the cycle nodes.”<br />

›<br />

Youtube video <strong>in</strong> EN with an<br />

explanation of cycle nodes<br />

15


II. Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong> along the node network: Attractive, safe and comfortable<br />

Simple and <strong>in</strong>genious<br />

The loveliest and safest routes have been del<strong>in</strong>eated and<br />

the places where two bike paths cross, forms a node. Each<br />

node has a number and along the routes there are signs<br />

po<strong>in</strong>t<strong>in</strong>g to the next node. The entire network is clearly<br />

signposted <strong>in</strong> both directions. All signs are at eye level and<br />

at fixed distances from each <strong>in</strong>tersection; the same sign is<br />

also posted aga<strong>in</strong> after each <strong>in</strong>tersection.<br />

16


II. Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong> along the node network: Attractive, safe and comfortable<br />

Inf<strong>in</strong>ite variation<br />

The variation is unprecedented: from the flat Kempen<br />

with its beautiful towns and canals, to the rugged<br />

Flemish Ardennes and the beautiful coast.<br />

You can take long rides through vast forests, with<br />

pleasant stops along the way at a Trappist abbey or<br />

a castle, or perhaps go cycl<strong>in</strong>g through cities with<br />

museums to visit or cafés with outdoor terraces where<br />

you can enjoy a nice meal or simply savour a glass of<br />

someth<strong>in</strong>g nice. Or maybe you would prefer cycl<strong>in</strong>g by<br />

the picturesque villages and beautiful river landscapes:<br />

it's all possible <strong>in</strong> <strong>Flanders</strong>.<br />

Flexible and easy<br />

The major advantage of this system<br />

is that as a cyclist you can lengthen<br />

or shorten your route depend<strong>in</strong>g on<br />

the circumstances. Depend<strong>in</strong>g on the<br />

weather, time, physical condition or<br />

travel group, adjustments can still be<br />

made along the way based on the<br />

clear node system.<br />

17


II. Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong> along the node network: Attractive, safe and comfortable<br />

Safe and reliable<br />

The cycl<strong>in</strong>g routes with<strong>in</strong> the network<br />

have been carefully arranged, which also<br />

means that the safest bike paths <strong>in</strong> the<br />

most beautiful regions of <strong>Flanders</strong> have<br />

been selected. The network is regularly<br />

ma<strong>in</strong>ta<strong>in</strong>ed and updated, so that you<br />

can always guarantee your customers<br />

the best routes along the most beautiful<br />

areas of <strong>Flanders</strong>.<br />

18


II. Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong> along the node network: Attractive, safe and comfortable<br />

Traffic rules and safety<br />

As a cyclist you are seen as a vulnerable road user<br />

<strong>in</strong> <strong>Flanders</strong>, which also means that you benefit from<br />

additional protection by the law. However, there are also<br />

a number of traffic rules that have to be followed, and<br />

customers who br<strong>in</strong>g their own bicycles with them must meet<br />

the follow<strong>in</strong>g requirements, among others:<br />

--<br />

A work<strong>in</strong>g bell<br />

--<br />

Good front and rear brakes - one brake is<br />

sufficient for children's bikes<br />

--<br />

A white or yellow light at the front and a red<br />

light at the back<br />

--<br />

A white front reflector and a red rear reflector<br />

--<br />

Reflectors on the pedals<br />

--<br />

Reflectors <strong>in</strong> the wheels or tyres with a reflective side<br />

--<br />

Children's bikes, rac<strong>in</strong>g bikes and mounta<strong>in</strong><br />

bikes do not need to be equipped with lights or<br />

reflectors unless ridden <strong>in</strong> the dark<br />

Even if it is not compulsory, wear<strong>in</strong>g a helmet or a fluorescent<br />

vest only serves to improve safety, especially where children<br />

are concerned.<br />

Special rules also apply to groups.<br />

><br />

Read more about the traffic rules and safe cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong><br />

19


II. Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong> along the node network: Attractive, safe and comfortable<br />

And so much more<br />

In addition to the routes along the node<br />

network there are all k<strong>in</strong>ds of other routes<br />

<strong>in</strong> <strong>Flanders</strong>, such as the country-wide<br />

cycl<strong>in</strong>g routes or long-distance cycl<strong>in</strong>g<br />

routes (LF routes). There are loop-shaped<br />

themed routes, cycle highways, or short<br />

and long routes along green spaces,<br />

villages, and cities.<br />

Discover the regional routes<br />

Theme and <strong>in</strong>spirational routes<br />

Discover our three theme and <strong>in</strong>spirational routes,<br />

each of which has been created entirely based on<br />

the cycle node network.<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Discover the Beer route<br />

Discover the Flemish Masters route<br />

Discover the Best of <strong>Flanders</strong> route<br />

20


II. Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong> along the node network: Attractive, safe and comfortable<br />

Chevron- Beer route<br />

Chevron- Flemish Masters route<br />

Chevron- Best of <strong>Flanders</strong> route<br />

21


III<br />

Cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong><br />

<strong>Flanders</strong>: a strong<br />

project<br />

22


III. Cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong>: a strong project<br />

In 2017 the project to promote <strong>Flanders</strong> as a<br />

multi-day cycl<strong>in</strong>g holiday dest<strong>in</strong>ation abroad<br />

was launched. The five Flemish prov<strong>in</strong>cial<br />

tourist organisations and VISITFLANDERS<br />

jo<strong>in</strong>ed forces to develop an even stronger<br />

and more varied range: not just for domestic<br />

recreational cyclists, but for those from abroad<br />

as well.<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Serious cooperation between the public<br />

and private sectors<br />

The best bike service for bicycle tourists<br />

The most beautiful Flemish routes along<br />

the node network<br />

Pictures for your bik<strong>in</strong>g <strong>holidays</strong><br />

Inspiration and examples of routes<br />

23


III. Cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong>: a strong project<br />

1 .<br />

Serious cooperation<br />

between the public and<br />

private sectors<br />

The project is supported by the over 1,600 partners<br />

<strong>in</strong>volved and an additional 400 stakeholders. This<br />

means that you, as a <strong>Flanders</strong> cycl<strong>in</strong>g holiday<br />

organiser, are able to rely on a solid professional<br />

network which <strong>in</strong>cludes:<br />

--<br />

All five Flemish prov<strong>in</strong>cial tourist organisations<br />

--<br />

The Flemish Art Cities<br />

--<br />

VISITFLANDERS<br />

--<br />

The Association of Flemish Prov<strong>in</strong>ces<br />

--<br />

Travel agencies and tour operators<br />

--<br />

Cycl<strong>in</strong>g route platforms and travel writers<br />

--<br />

Bicycle service companies (luggage transport,<br />

bicycle rental, <strong>in</strong>surance companies, bicycle<br />

transport companies, <strong>in</strong>novative bicycle repair<br />

companies, etc.)<br />

--<br />

Tourist enterprises (accommodation, hotels,<br />

campsites, breweries, museums, attractions, etc.)<br />

24


III. Cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong>: a strong project<br />

2 .<br />

The best bike service<br />

for bicycle tourists<br />

Trade and consumer needs were identified based<br />

on advice from panels of experts and <strong>in</strong>-depth<br />

<strong>in</strong>terviews. Innovative companies and cycl<strong>in</strong>g<br />

experts worked together to develop a susta<strong>in</strong>able<br />

and updated range of products, with additional<br />

focus on, among other th<strong>in</strong>gs:<br />

--<br />

Rental of comfortable, modern bikes<br />

--<br />

Efficient baggage transport<br />

--<br />

Bicycle repair<br />

--<br />

Bicycle <strong>in</strong>surance<br />

--<br />

Custom cater<strong>in</strong>g for bicycle tourists<br />

›<br />

Discover all partners here<br />

25


III. Cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong>: a strong project<br />

3 .<br />

The most beautiful Flemish<br />

routes along the node network<br />

As a professional, you have the option of choos<strong>in</strong>g from<br />

over 12,000 km of signposted paths along the most beautiful<br />

landscapes, picturesque villages and art cities that <strong>Flanders</strong><br />

has to offer. The safest, most beautiful routes for your<br />

customers have been carefully arranged based on the<br />

pr<strong>in</strong>ciple beh<strong>in</strong>d the cycle nodes:<br />

--<br />

Attractive<br />

--<br />

Safe<br />

--<br />

Reliable<br />

--<br />

Comfortable<br />

--<br />

Flexible<br />

--<br />

Experience-rich<br />

›<br />

Read more about Cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong> along<br />

the node network<br />

4 . Pictures for your bik<strong>in</strong>g<br />

<strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong><br />

As part of the promotional campaign of <strong>Flanders</strong> as a new<br />

top bik<strong>in</strong>g <strong>holidays</strong> dest<strong>in</strong>ation, we have established a<br />

database of pictures. These pictures give a good overview<br />

of recreational cycl<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong>. You can use these<br />

pictures freely for the development of your bik<strong>in</strong>g <strong>holidays</strong><br />

<strong>in</strong> <strong>Flanders</strong>. F<strong>in</strong>d all pictures on the B2B platform.<br />

26


III. Cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong>: a strong project<br />

5 .<br />

Inspiration and<br />

examples of routes<br />

A brand new digital platform has been created as<br />

part of the 'Cycl<strong>in</strong>g Holidays <strong>in</strong> <strong>Flanders</strong>' project. On<br />

this B2B website you will f<strong>in</strong>d all the <strong>in</strong>formation,<br />

contacts and <strong>in</strong>spiration you need to assemble the<br />

f<strong>in</strong>est cycl<strong>in</strong>g routes and packages for your customers.<br />

›<br />

Read more about the B2B <strong>in</strong>spiration platform<br />

27


III. Cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong>: a strong project<br />

Timel<strong>in</strong>e B2B<br />

Over the course of three years (2017-2019) the five<br />

Prov<strong>in</strong>cial Tourist Organisations will work <strong>in</strong> close<br />

concert with all cycl<strong>in</strong>g holiday specialists, tourist<br />

offices and holiday travel agents, jo<strong>in</strong><strong>in</strong>g forces to<br />

put multi-day cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong> on the<br />

<strong>in</strong>ternational map. The end result is a varied range,<br />

more bicycle tourists and an image that solidly<br />

promotes <strong>Flanders</strong> as a cycl<strong>in</strong>g holiday dest<strong>in</strong>ation.<br />

Kick off Event<br />

Sectoral event<br />

Best of <strong>Flanders</strong> and<br />

Flemish Masters<br />

B2B platform<br />

launch<br />

Sectoral event<br />

Holiday makers<br />

Beer Route<br />

Expert panel 1<br />

Services Event<br />

Expert panel 2<br />

2017 2018<br />

Q1 Q2 Q3 Q4 Q1<br />

Q2<br />

Innovative Bus<strong>in</strong>ess models for service partners<br />

Awareness<br />

Creation of <strong>in</strong>spirational routes<br />

Set up B2B platform<br />

B2B Photography<br />

28


III. Cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong>: a strong project<br />

4 PILARS<br />

2017 2019≤<br />

Sector <strong>in</strong>corporation Start services Image development<br />

Product Trade<br />

Market<strong>in</strong>g<br />

1 2 3 4<br />

Holiday makers<br />

event<br />

Start Campaign NL/BE<br />

Workshop and FAM trip<br />

Clos<strong>in</strong>g event<br />

Q3<br />

Q4<br />

2019<br />

Q1<br />

Q2<br />

Q3<br />

Q4<br />

Holiday makers cycl<strong>in</strong>g campaign<br />

NL/BE TRADE: update offer<br />

Creation Digital Trade Brochure<br />

National and Foreign Product Trade Market<strong>in</strong>g<br />

29


IV<br />

B2B platform:<br />

Practical, useful<br />

and <strong>in</strong>spir<strong>in</strong>g<br />

30


IV. B2B platform: Practical, useful and <strong>in</strong>spir<strong>in</strong>g<br />

The build<strong>in</strong>g blocks for putt<strong>in</strong>g a multi-day<br />

Flemish cycl<strong>in</strong>g holiday together can all be<br />

found on the Cycl<strong>in</strong>g Holidays <strong>in</strong> <strong>Flanders</strong><br />

B2B platform. The platform has been specially<br />

designed for anyone <strong>in</strong>terested <strong>in</strong> develop<strong>in</strong>g<br />

the best cycl<strong>in</strong>g <strong>holidays</strong> for their customers.<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Inf<strong>in</strong>ite possibilities<br />

Routes and useful addresses<br />

Bicycle-friendly accommodations<br />

Free content to spark your imag<strong>in</strong>ation<br />

Are you <strong>in</strong>terested <strong>in</strong> f<strong>in</strong>d<strong>in</strong>g out how the<br />

B2B platform works?<br />

3 themed routes<br />

31


IV. B2B platform: Practical, useful and <strong>in</strong>spir<strong>in</strong>g<br />

Inf<strong>in</strong>ite possibilities<br />

Mix and match build<strong>in</strong>g blocks or themes<br />

and then update your cycl<strong>in</strong>g holiday<br />

range with tourist attractions, gorgeous<br />

bike paths and reliable service partners.<br />

Each route is based on the bicyclefriendly<br />

cycle node network.<br />

32


IV. B2B platform: Practical, useful and <strong>in</strong>spir<strong>in</strong>g<br />

Routes and useful<br />

addresses<br />

The platform doesn’t just provide you<br />

with breath-tak<strong>in</strong>g, <strong>in</strong>spirational routes,<br />

but also has handy lists of addresses for<br />

accommodations, attractions, sightsee<strong>in</strong>g<br />

must-sees and a variety of service partners<br />

that can round out your cycl<strong>in</strong>g package.<br />

Bicycle-friendly<br />

accommodations<br />

Accommodations were chosen along<br />

the different routes based on their close<br />

proximity to nodes, bike-friendly offer,<br />

sufficient capacity and excellent quality.<br />

They are all listed on the B2B platform, and<br />

what's more, we also provide you with<br />

some great ideas later on <strong>in</strong> the magaz<strong>in</strong>e.<br />

33


IV. B2B platform: Practical, useful and <strong>in</strong>spir<strong>in</strong>g<br />

Free content to spark<br />

your imag<strong>in</strong>ation<br />

All <strong>in</strong>formation on the platform, to <strong>in</strong>clude texts<br />

and photos are free to use, subject to notice of<br />

copyright. That means you can work out your<br />

favourite routes for your brochure, flyer or website<br />

quickly and easily. You can select the content you<br />

want and download it for free.<br />

34


IV. B2B platform: Practical, useful and <strong>in</strong>spir<strong>in</strong>g<br />

Are you <strong>in</strong>terested <strong>in</strong> f<strong>in</strong>d<strong>in</strong>g out how<br />

the B2B platform works?<br />

Cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong><br />

B2B platform:<br />

--<br />

Tourist attractions<br />

--<br />

3 themed routes<br />

--<br />

The best bike paths<br />

--<br />

The most captivat<strong>in</strong>g views<br />

--<br />

Bicycle-friendly accommodations<br />

--<br />

Reliable service partners<br />

--<br />

Texts and pictures for promotional use, etc.<br />

> Get started with it yourself!<br />

35


IV. B2B platform: Practical, useful and <strong>in</strong>spir<strong>in</strong>g<br />

3 themed routes<br />

The selection goes beyond<br />

prov<strong>in</strong>cial borders and<br />

is divided up <strong>in</strong>to three<br />

themes: Beer, the Flemish<br />

Masters and the Best<br />

of <strong>Flanders</strong>. Click the<br />

build<strong>in</strong>g blocks, create a<br />

route, and download it for<br />

your own use.<br />

Beer route<br />

Introduce your customers to<br />

a beer culture that has been<br />

declared Unesco World Heritage.<br />

Are you ready to bike your<br />

way through the best beer<br />

country <strong>in</strong> the world? Yes?<br />

Then you’ll be cycl<strong>in</strong>g through<br />

golden fields of gra<strong>in</strong>, past hidden<br />

abbeys and right beside<br />

unforgettable breweries.<br />

> Read more about the<br />

Beer route<br />

> Build your own Beer route<br />

36


IV. B2B platform: Practical, useful and <strong>in</strong>spir<strong>in</strong>g<br />

Flemish Masters route<br />

2021 - 2022 is the ideal time to<br />

(re)discover the Flemish Masters.<br />

The programme <strong>in</strong>cludes: the<br />

grand reopen<strong>in</strong>g of the Royal<br />

Museum of F<strong>in</strong>e Arts <strong>in</strong> Antwerp<br />

(KMSKA), 450 years of Bruegel,<br />

and the restoration and return<br />

of the Ghent Altarpiece to St<br />

Bavo's Cathedral.<br />

The Best of <strong>Flanders</strong><br />

Route<br />

Create a route that passes by<br />

unique activities just for cyclists<br />

as well as other Flemish sites.<br />

Send your customers cycl<strong>in</strong>g<br />

through the water, past impressive<br />

works of art and up to<br />

panoramic lookouts.<br />

> Read more about the<br />

Flemish Masters route<br />

> Create your own Flemish<br />

Masters Route<br />

> Read more about the Best<br />

of <strong>Flanders</strong> Route<br />

> Create your own Best of<br />

<strong>Flanders</strong> Route<br />

37


ROUTE<br />

1<br />

Beer route<br />

38


ROUTE 1: Beer route<br />

This route, created especially for beer aficionados,<br />

will provide you with all the <strong>in</strong>spiration, tools<br />

and build<strong>in</strong>g blocks you need to put together<br />

cycl<strong>in</strong>g <strong>holidays</strong> that pass by the most noteworthy<br />

highlights of the centuries-old beer tradition <strong>in</strong><br />

<strong>Flanders</strong>, which was listed as UNESCO <strong>in</strong>tangible<br />

cultural heritage <strong>in</strong> 2016.<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

En route to the heart of the craft<br />

Beer museums and <strong>in</strong>teractive experience centres<br />

Take time to savour the flavours<br />

Colourful festivals<br />

Map<br />

Click on the highlight for the website or on the icon next to<br />

the highlight for practical <strong>in</strong>fo on the B2B platform.” 39


ROUTE 1: Beer route<br />

What really makes this a<br />

sensational cycl<strong>in</strong>g route for true<br />

beer lovers are the breweries,<br />

beer museums, beer pubs and<br />

restaurants located near cycle<br />

nodes <strong>in</strong> the most splendid tourist<br />

areas of the various prov<strong>in</strong>ces<br />

Chevron- Huyghe Brewery, Ghent<br />

Chevron- Brewery Liefmans, Oudenaarde<br />

40


ROUTE 1: Beer route<br />

En route to the heart of<br />

the craft<br />

1<br />

2<br />

3<br />

A visit to any one of the hundred-plus breweries <strong>in</strong><br />

<strong>Flanders</strong> will provide your customers with a unique<br />

<strong>in</strong>sight <strong>in</strong>to the centuries-old Flemish beer tradition,<br />

while at the same time giv<strong>in</strong>g them a chance to<br />

taste exceptional, world-class beers. Along the way,<br />

they'll get the opportunity to learn about both<br />

authentic and contemporary brew<strong>in</strong>g processes.<br />

The Westvleteren brewery is tied to the Sa<strong>in</strong>t Sixtus<br />

Abbey of Westvleteren , where Trappist beer has<br />

been brewed s<strong>in</strong>ce 1839. In the café just a stone’s throw<br />

away from the abbey, visitors discover why it has been<br />

voted the best beer <strong>in</strong> the world three times by the<br />

American, ratebeer.com.<br />

In addition to the Gruut City Brewery <strong>in</strong> the heart<br />

of Ghent, Huyghe Brewery , on the outskirts of the<br />

city, also garners considerable attention, and not least<br />

because it is home to the <strong>in</strong>ternationally acclaimed<br />

p<strong>in</strong>k elephant!<br />

For a different experience, the beer city of Oudenaarde<br />

<strong>in</strong>dulges its visitors with the typical brown beers and<br />

kriek lambics to be found <strong>in</strong> the Roman , Liefmans ,<br />

Cnudde and Smisje . breweries. The beer tradition<br />

dates all the way back to the 14th century.<br />

41


ROUTE 1: Beer route<br />

Chevron- Abbey of Westmalle<br />

4<br />

5<br />

6<br />

The Abbey of Westmalle was elevated to the status<br />

of abbey of the The Order of Cistercians of the Strict<br />

Observance (its followers known as Trappists) <strong>in</strong> 1836.<br />

The brewery and abbey themselves cannot be visited,<br />

but you can enjoy a delicious Trippel, Double or Triptrap<br />

<strong>in</strong> the nearby Café Trappisten.<br />

Careful watch is kept over the speciality beers that<br />

are conceived, brewed and consumed at De Kroon<br />

Brewery <strong>in</strong> Neerijse. The De Kroon Brewery takes a<br />

holistic approach to the brewery’s activities, focuss<strong>in</strong>g<br />

especially on the artisan craft of brew<strong>in</strong>g and taste<br />

experience. Pater familias, Freddy Delvaux, is considered<br />

Belgium's lead<strong>in</strong>g taste expert when it comes to beer.<br />

In Wilderen, the old brewery has been fully restored and<br />

the contemporary architectural design creates a pleasant<br />

tension between the monument of the old distillery and<br />

the brewery’s contemporary build.<br />

42


ROUTE 1: Beer route<br />

Chevron- Brewery Wilderen<br />

Chevron- Brewery De Kroon<br />

43


ROUTE 1: Beer route<br />

7<br />

8<br />

9<br />

Anyone <strong>in</strong>terested <strong>in</strong> a taste of Flemish red ale should visit the<br />

Rodenbach brewery <strong>in</strong> Roeselare. Rodenbach is a certified<br />

regional product, with its recipe dat<strong>in</strong>g all the way back to the<br />

Middle Ages. Only the southern part of West <strong>Flanders</strong> brews this<br />

one-of-a-k<strong>in</strong>d beer.<br />

Family brewery, Het Anker , has been brew<strong>in</strong>g beer for<br />

five generations <strong>in</strong> the Groot Begijnhof (Great Begu<strong>in</strong>age) <strong>in</strong><br />

Mechelen. In addition to the brewery itself, they also have a<br />

brasserie, hotel and whisky distillery.<br />

In the little village of Lot, not far from Beersel, the history of<br />

the 3 Fonte<strong>in</strong>en Brewery dates back to the close of the 19th<br />

century, <strong>in</strong> 1887. The brewery is famous for its traditional lambic<br />

beers and its geuze distillery. At the lambik-O-droom, you can<br />

stop by for a delicious glass of Lambik, geuze or kriek. For even<br />

more depth of flavour, there are also v<strong>in</strong>tage bottles available<br />

for purchase.<br />

Chevron- Brewery 3 Fonte<strong>in</strong>en, Beersel<br />

44


ROUTE 1: Beer route<br />

Chevron- Brewery Het Anker, Mechelen<br />

Chevron- Brewery Rodenbach, Roeselare<br />

However, the breweries<br />

listed above are <strong>in</strong> no<br />

way the only ones <strong>in</strong><br />

<strong>Flanders</strong>. All of <strong>Flanders</strong> is<br />

punctuated by a host of<br />

different breweries, each<br />

lay<strong>in</strong>g claim to its own<br />

unique character and style.<br />

They run the gamut from<br />

small family bus<strong>in</strong>esses to<br />

large modern breweries.<br />

Tip:<br />

Group tours can only be<br />

arranged after acquir<strong>in</strong>g<br />

the brewery's permission<br />

<strong>in</strong> advance. We recommend<br />

book<strong>in</strong>g at the earliest<br />

opportunity to ensure that<br />

the tour takes place on the<br />

day you had <strong>in</strong> m<strong>in</strong>d.<br />

45


ROUTE 1: Beer route<br />

Beer museums and <strong>in</strong>teractive<br />

experience centres<br />

1<br />

2<br />

3<br />

4<br />

Anyone look<strong>in</strong>g to steep themselves <strong>in</strong> beer culture has the option<br />

of visit<strong>in</strong>g any one of the many museums and <strong>in</strong>teractive experience<br />

centres <strong>in</strong> <strong>Flanders</strong>. One such example is Antwerp's city brewery,<br />

De Kon<strong>in</strong>ck , where the <strong>in</strong>teractive process and <strong>in</strong>novative<br />

approach help immerse visitors <strong>in</strong> the history of Antwerp's beer and<br />

give them an <strong>in</strong>timate look at how local beers are brewed.<br />

The Bocholter brewery museum <strong>in</strong> Limburg - Europe's largest<br />

brewery museum - provides unique <strong>in</strong>sight <strong>in</strong>to the art of brew<strong>in</strong>g<br />

beer throughout the history of the Industrial Revolution, from 1758 to<br />

the present day.<br />

At VBDCK VBDCK <strong>in</strong> Tielrode visitors discover how scientists were<br />

able to take the old yeast from two neglected old bottles of Kerelbier<br />

from the former brewery and breathe life back <strong>in</strong>to it. That would<br />

make it possible for them to later also kick start the brew<strong>in</strong>g process<br />

back up aga<strong>in</strong> for the orig<strong>in</strong>al, sour kriek.<br />

And at the Bruges Beer Museum all of the senses are awakened,<br />

tak<strong>in</strong>g the visitor on a fantastic journey of discovery through every<br />

captivat<strong>in</strong>g aspect of beer there is. The museum takes a holistic<br />

approach, with beer's history, brew<strong>in</strong>g processes, types, Trappists and<br />

food pair<strong>in</strong>g all play<strong>in</strong>g a key role.<br />

›<br />

Discover here a couple of bike friendly<br />

lodg<strong>in</strong>g near the Beer Route<br />

46


ROUTE 1: Beer route<br />

Chevron- City brewery De Kon<strong>in</strong>ck<br />

Chevron- Bocholter brewery museum<br />

Chevron- VBDCK<br />

Chevron- Bruges Beer Museum<br />

47


ROUTE 1: Beer route<br />

1<br />

2<br />

3<br />

Take time to savour the<br />

flavours<br />

There is noth<strong>in</strong>g more sumptuous than savour<strong>in</strong>g<br />

a delicious meal or a refresh<strong>in</strong>g beer dur<strong>in</strong>g<br />

or after a day of cycl<strong>in</strong>g. For example,there's<br />

“Café <strong>in</strong> ’t Schippershuis” <strong>in</strong> Destelbergen to be tried<br />

out, with its stunn<strong>in</strong>g location on the Scheldedijk.<br />

Or try the “ ’T Hemelrijk” , one of the most famous<br />

Limburg beer cafés situated right <strong>in</strong> the centre of<br />

Hasselt. They offer an extensive selection of Belgian<br />

beers.<br />

In the cosy café-bistro “Het Brouwershuys” <strong>in</strong><br />

Bellegem, cyclists can enjoy the warmth of traditional<br />

Belgian dishes and taste fantastic recommendations<br />

good for those only <strong>in</strong> the mood for a snack, as well as<br />

starv<strong>in</strong>g cyclists, ready for a full-course d<strong>in</strong>ner.<br />

48<br />

Chevron- The Brouwershuys


ROUTE 1: Beer route<br />

Chevron- Café <strong>in</strong> ‘t Schippershuis<br />

4<br />

5<br />

The Eizer<strong>in</strong>gen café “In de Verzeker<strong>in</strong>g tegen de<br />

Grote Dorst” [Insurance aga<strong>in</strong>st Unbearable Thirst]<br />

has had the honour of be<strong>in</strong>g voted best café <strong>in</strong> the<br />

world, not just once, but several times now! What’s<br />

more, it's right on the Beer route!<br />

Local pub, “’t Kon<strong>in</strong>gsrek Zates” opened its doors<br />

<strong>in</strong> 1838, and ever s<strong>in</strong>ce it's been welcom<strong>in</strong>g anyone<br />

who drops by with a refresh<strong>in</strong>g p<strong>in</strong>t. Due to its idyllic<br />

location on the Scheldt, the café has been known for<br />

years as the perfect stopover dur<strong>in</strong>g a summer bike<br />

ride along the dikes.<br />

49


ROUTE 1: Beer route<br />

Colourful Festivals<br />

Is fully immers<strong>in</strong>g your customers <strong>in</strong> Flemish beer culture<br />

what you’re go<strong>in</strong>g for? Yes? Then why not plan their<br />

trip dur<strong>in</strong>g one of the many beer festivals <strong>in</strong> <strong>Flanders</strong>?<br />

1<br />

For <strong>in</strong>stance, <strong>in</strong> the last weekend of April, Leuven is magically<br />

transformed <strong>in</strong>to the beer capital of Belgium. Dur<strong>in</strong>g the<br />

Zythos Beer Festival visitors get to taste 500 different<br />

beers from 100 different brewers. There are also beer walks,<br />

beer workshops, Beer routes and tast<strong>in</strong>gs. Several hotels<br />

offer excit<strong>in</strong>g and unexpected beer packages, and several<br />

restaurants serve up delicious beer-based dishes.<br />

50


ROUTE 1: Beer route<br />

2<br />

3<br />

Beer Pass Weekend <strong>in</strong> Antwerp attracts loads of beer lovers<br />

annually to the Groenplaats, where they get to taste and<br />

discover the very best beers of Belgium. Several different new<br />

beers are <strong>in</strong>troduced every year.<br />

There are also a number of other annual events and beer<br />

festivals tak<strong>in</strong>g place <strong>in</strong> other Flemish locations: Bruges and<br />

the Pajottenland, for <strong>in</strong>stance. The Flemish Ardennes are<br />

known for the Adriaen Brewery Festival and the August<strong>in</strong>ian<br />

Festival <strong>in</strong> Meetjesland is not to be left out either, where the<br />

beer brew<strong>in</strong>g tradition is brought to life <strong>in</strong> all its grandeur.<br />

51


ROUTE 1: Beer route<br />

Facts & figures<br />

Figures 2012<br />

45.000<br />

4.469<br />

Indirect employees<br />

Direct employees<br />

Number of employees<br />

work<strong>in</strong>g at breweries <strong>in</strong><br />

Belgium<br />

Figures 2012<br />

2,2<br />

billion euros<br />

Annual turnover of<br />

breweries <strong>in</strong> Belgium<br />

Belgium is the cradle<br />

of the beer world<br />

due to its diversity<br />

and the four different<br />

methods of<br />

fermentation: low,<br />

high, spontaneous<br />

and mixed.<br />

52<br />

72L<br />

8.023.289 hL<br />

Figures 2012<br />

Belgian consumption<br />

This boils down to an<br />

annual consumption<br />

of 72 litres per capita<br />

Belgium only produces<br />

1% of world<br />

beer production;<br />

however, as just<br />

one country, it<br />

brews 10x its population.


ROUTE 1: Beer route<br />

ca. 100<br />

Number of breweries<br />

<strong>in</strong> <strong>Flanders</strong><br />

ca. 160<br />

Number of<br />

breweries <strong>in</strong> Belgium<br />

700<br />

Number of Belgian flavour profiles<br />

1.500<br />

Number of Belgian beer brands<br />

18.068.783 HL<br />

75.000 VISITORS<br />

to the Belgian beer<br />

weekend<br />

The Belgian Beer Weekend<br />

has been <strong>in</strong>cluded among<br />

the 10 best beer festivals<br />

and is acclaimed for its<br />

scope and relevance.<br />

Export:<br />

11.073.469 HL<br />

Figures 2012<br />

Total amount of Belgian beer produced:<br />

18.068.783 HL Of which 11,073,468 hL (62%) is<br />

<strong>in</strong>tended for export<br />

53


ROUTE 1: Beer route<br />

Create your own Beer<br />

route for your customers<br />

Don't waste any time discover<strong>in</strong>g our<br />

<strong>in</strong>teractive Beer route, full of <strong>in</strong>spiration,<br />

tips, accommodations, must sees, photos<br />

and sample texts, all of which can freely*<br />

be made use of to create your own<br />

unique Beer route.<br />

> Read more about the Beer route<br />

*subject to notice of copyright<br />

54


ROUTE 1: Beer route<br />

Angle-Ri<br />

Have a closer look at the map<br />

55


ROUTE<br />

2<br />

Flemish<br />

Masters route<br />

56


ROUTE 2: Flemish Masters route<br />

This <strong>in</strong>spirational route <strong>in</strong>troduces your<br />

customers to the world and works of the<br />

greatest masters of all time, <strong>in</strong>clud<strong>in</strong>g such<br />

greats as van Eyck, Bruegel and Rubens;<br />

however, this route also provides them<br />

with a glimpse of the Flemish Primitives<br />

and local artists.<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

A world that sparks the imag<strong>in</strong>ation<br />

Breath-tak<strong>in</strong>g landscapes and cities<br />

A journey made <strong>in</strong> the shadows of<br />

cathedrals and castles<br />

Renowned museums to <strong>in</strong>spire the senses<br />

Map<br />

Click on the highlight for the website or on the icon next to<br />

the highlight for practical <strong>in</strong>fo on the B2B platform.” 57


ROUTE 2: Flemish Masters route<br />

A bike ride past fasc<strong>in</strong>at<strong>in</strong>g museums,<br />

<strong>in</strong>teractive experience centres, ageold<br />

abbeys, churches, monasteries<br />

and castles are all part of the story<br />

that transformed <strong>Flanders</strong> <strong>in</strong>to the<br />

cradle of so much of Europe's art and<br />

culture. There's no doubt about it: it's<br />

a must for every true art lover!<br />

Chevron- Open air museum Bokrijk, Genk<br />

Chevron- Rubens house, Antwerp<br />

58


ROUTE 2: Flemish Masters route<br />

A world that sparks the<br />

imag<strong>in</strong>ation<br />

At the height of Europe's artistic and cultural rebirth,<br />

which followed the close of the Middle Ages, <strong>Flanders</strong><br />

was the source of <strong>in</strong>spiration beh<strong>in</strong>d the renowned<br />

art movements of the time: Flemish primitivism, the<br />

Renaissance and the Baroque. A glimpse <strong>in</strong>to what<br />

shaped their world makes their masterpieces an<br />

almost tangible th<strong>in</strong>g.<br />

1<br />

2<br />

There's no better place to catch a glimpse of this than the<br />

Bokrijk Open Air Museum Traditional folk games, longforgotten<br />

trades and the typical houses appear to have<br />

escaped, as it were, from one or more of Pieter Bruegel the<br />

Elder's many pa<strong>in</strong>t<strong>in</strong>gs. In 2019 it is these works of art that<br />

will take centre stage <strong>in</strong> 2019 for the “The World of Bruegel”<br />

exhibition.<br />

For those <strong>in</strong>terested <strong>in</strong> tak<strong>in</strong>g a peek beh<strong>in</strong>d the scenes <strong>in</strong><br />

the studio of art giant, and the most masterful Baroque<br />

artist north of the Alps, you can visit the Rubens House<br />

<strong>in</strong> Antwerp. It is easily one of the most famous artist's<br />

residences <strong>in</strong> the world, hous<strong>in</strong>g myriad masterpieces,<br />

such as the portrait of Clara Serena and other works by<br />

Anthony van Dyck and Jacob Jordaens.<br />

59


ROUTE 2: Flemish Masters route<br />

3<br />

4<br />

The Museum Hof van Busleyden vividly br<strong>in</strong>gs<br />

the Burgundian court culture of the 15th and 16th<br />

centuries back to life. The museum was given a<br />

thorough facelift and is one of the most splendid<br />

city palaces of the European Renaissance that still<br />

rema<strong>in</strong>s stand<strong>in</strong>g. Visitors will meet face-to-face with<br />

both Flemish and other masters, and while walk<strong>in</strong>g<br />

through the Museum and explor<strong>in</strong>g the city centre,<br />

they will learn all there is to know about Burgundian<br />

Mechelen based on their experiences there.<br />

The old Sa<strong>in</strong>t John's Hospital <strong>in</strong> Bruges exudes<br />

eight centuries of history from every pore. The<br />

hospital, once the centre of charitable care for the<br />

sick, the poor and pilgrims, is well-preserved with<br />

its wards and chapel hav<strong>in</strong>g been converted <strong>in</strong>to a<br />

museum. These house an impressive collection of<br />

archive records, artistic masterpieces and medical<br />

<strong>in</strong>struments. However, the ma<strong>in</strong> attraction is the<br />

world-famous collection of pa<strong>in</strong>t<strong>in</strong>gs by Flemish<br />

primitive, Hans Meml<strong>in</strong>g.<br />

60<br />

Chevron- Museum Hof van Busleyden, Mechelen<br />

Chevron- Sa<strong>in</strong>t-John's hospital, Bruges


ROUTE 2: Flemish Masters route<br />

Breath-tak<strong>in</strong>g<br />

landscapes and cities<br />

The beautiful Flemish landscapes and<br />

everyday life <strong>in</strong> villages and cities also <strong>in</strong>spired<br />

the Flemish Masters to pa<strong>in</strong>t their most<br />

beautiful works of art.<br />

1<br />

2<br />

A good example, perhaps, is the vast countryside<br />

patchworked with green fields, farms, graz<strong>in</strong>g<br />

horses, stud farms, mills and tradesmen residences<br />

<strong>in</strong> Peer and its surround<strong>in</strong>gs. The name of Pieter<br />

Bruegel the Elder can be found everywhere. These<br />

days, visitors can get acqua<strong>in</strong>ted with his life and<br />

work at the museum on the market.<br />

Maaseik too, the qua<strong>in</strong>t, picturesque town<br />

on the Meuse, <strong>in</strong>spired the famous brothers van<br />

Eyck. The imag<strong>in</strong>ations of visitors can’t help<br />

but be captivated by the medieval houses, a<br />

Chemists’ Museum full of countless rows of t<strong>in</strong>y<br />

drawers and mysterious pots, and the age-old<br />

ecclesiastical treasures to be found <strong>in</strong> the Church<br />

of Sa<strong>in</strong>t Cather<strong>in</strong>e (S<strong>in</strong>t-Cather<strong>in</strong>akerk). 61


ROUTE 2: Flemish Masters route<br />

3<br />

Traditional trades often also form a po<strong>in</strong>t<br />

of <strong>in</strong>terest for visitors, but were also often<br />

a common theme among the works of the<br />

Flemish Masters. At “The Moment” <strong>in</strong>teractive<br />

experience centre, with<strong>in</strong> the walls of the<br />

Averbode Abbey the crafts of yesteryear<br />

are practised and given a new lease on life.<br />

There is an abbey café with a brewery on the<br />

site, along with a cheese cave (where cheese<br />

is allowed to mature), bakery and abbey shop<br />

where everyth<strong>in</strong>g can be tasted. The nearby<br />

"Lekdreef" is famous miles around for its ice<br />

cream, and tourists often flood the street<br />

look<strong>in</strong>g for just the right ice cream from the<br />

many ice cream vans parked along the lane.<br />

Chevron- Het Moment, Averbode Abbey<br />

62<br />

›<br />

Ontdek hier enkele fietsvriendelijke logies<br />

nabij de Vlaamse Meesters route


ROUTE 2: Flemish Masters route<br />

A journey made <strong>in</strong> the<br />

shadows of cathedrals<br />

and castles<br />

Chevron- St. Rumbold's Cathedral,<br />

Mechelen<br />

1<br />

2<br />

S<strong>in</strong>ce the Middle Ages, the Flemish Masters<br />

and their artistry, creativity and technical<br />

<strong>in</strong>novations have laid claim to the world’s<br />

great esteem. Some of their most awe<strong>in</strong>spir<strong>in</strong>g<br />

works can be admired <strong>in</strong> sites<br />

<strong>in</strong>terspersed all over <strong>Flanders</strong>; they are<br />

housed <strong>in</strong> locations both as diverse as<br />

they are unique.<br />

One of these is St. Rumbold's Cathedral <strong>in</strong><br />

the city of Mechelen. Here, after climb<strong>in</strong>g up<br />

the 97 m high tower to the skywalk , visitors<br />

have the opportunity to marvel at Anthony<br />

van Dijck's pa<strong>in</strong>t<strong>in</strong>g, The Crucifixion.<br />

The Gothic St Bavo's Cathedral , is the<br />

oldest parish church <strong>in</strong> the beat<strong>in</strong>g heart<br />

of Ghent and is home to one of the most<br />

<strong>in</strong>fluential pa<strong>in</strong>t<strong>in</strong>gs ever to made: The Ghent<br />

Altarpiece by the brothers van Eyck. The<br />

newly restored masterpiece can be admired <strong>in</strong><br />

MSK Ghent until the end of 2019.<br />

63


ROUTE 2: Flemish Masters route<br />

3<br />

4<br />

If you have your heart set on discover<strong>in</strong>g Bruegel<br />

outside of the norm, you can visit the “Feast of<br />

Fools” exhibition at Gaasbeek castle . Visitors are<br />

<strong>in</strong>troduced to Bruegel's cynical humour, caricatures<br />

and covert messages uniquely, and through the<br />

artist’s adulation of landscapes and rural life get an<br />

<strong>in</strong>timate view of his <strong>in</strong>ternal world.<br />

Loppem castle is the only Belgian castle<br />

where both exterior and <strong>in</strong>terior have been<br />

preserved <strong>in</strong> their orig<strong>in</strong>al state. Baron Charles<br />

van Caloen had the castle built between 1859<br />

and 1862, and accent<strong>in</strong>g this grand location,<br />

done up <strong>in</strong> the then <strong>in</strong>credibly popular neo-Goth<br />

style, is a uniquely Flemish touch. In addition to<br />

the castle's own grandeur, it houses a lavish art<br />

collection and a beautifully landscaped park.<br />

64<br />

Chevron- Gaasbeek castle


ROUTE 2: Flemish Masters route<br />

Renowned museums<br />

to <strong>in</strong>spire the senses<br />

There are also a host of renowned<br />

museums where your customers can<br />

bask <strong>in</strong> the art of the Flemish Masters,<br />

both those of <strong>in</strong>ternational renown and<br />

those famed regionally.<br />

Chevron- MUDEL, De<strong>in</strong>ze<br />

1<br />

For example, the collection at the "Museum<br />

of De<strong>in</strong>ze and the Leiestreek" (MUDEL)<br />

consists of works created by artists<br />

hav<strong>in</strong>g lived and/or worked <strong>in</strong> the region<br />

surround<strong>in</strong>g the River Lys. This makes<br />

the De<strong>in</strong>ze Museum a regional museum,<br />

boast<strong>in</strong>g not only national, but also even<br />

<strong>in</strong>ternational appeal.<br />

2<br />

The strength of the Museum of F<strong>in</strong>e Arts<br />

(MSK) <strong>in</strong> Ghent (lies <strong>in</strong> its collection's<br />

<strong>in</strong>credible diversity, which is <strong>in</strong> a class of its<br />

own. Never before have the Old Masters and<br />

the modernists been so perfectly juxtaposed<br />

as <strong>in</strong> this iconic museum's build<strong>in</strong>g. Until<br />

the end of 2019, visitors will also be able<br />

to watch the restorers of van Eyck's iconic<br />

Ghent Altarpiece at work, which will then<br />

be returned to its orig<strong>in</strong>al home <strong>in</strong> St Bavo's<br />

Cathedral.<br />

65


ROUTE 2: Flemish Masters route<br />

3<br />

4<br />

The M — Museum <strong>in</strong> Leuven comb<strong>in</strong>es<br />

contemporary art with that of the Old Masters, a<br />

comb<strong>in</strong>ation unique <strong>in</strong> <strong>Flanders</strong>. This contemporary<br />

build<strong>in</strong>g designed by the pre-em<strong>in</strong>ent architect,<br />

Stéphane Beel, is the perfect meet<strong>in</strong>g spot for<br />

young and old alike. Dieric Bouts’ pa<strong>in</strong>t<strong>in</strong>g, The Last<br />

Supper, the central panel of the Altarpiece of the<br />

Holy Sacrament, can also be viewed <strong>in</strong> the St. Peter's<br />

Church. This too belongs to the M-collection.<br />

The Groen<strong>in</strong>ge museum <strong>in</strong> Bruges and St. John's<br />

Hospital have a collection of primitive pa<strong>in</strong>t<strong>in</strong>gs<br />

that is unparalleled <strong>in</strong> all the world and serves as<br />

a true reference for the primitivism movement,<br />

with masterpieces by Jan van Eyck, Hans Meml<strong>in</strong>g,<br />

Hugo van der Goes and Gerard David. In addition,<br />

it also boasts neo-classical masterpieces of the<br />

18th and 19th centuries, masterpieces of Flemish<br />

expressionism and a host of post-war modern art<br />

for art lovers to savour.<br />

66<br />

Chevron- Groen<strong>in</strong>ge museum, Bruges


ROUTE 2: Flemish Masters route<br />

67


ROUTE 2: Flemish Masters route<br />

Create your own Flemish<br />

Masters route for your<br />

customers<br />

Don't waste any time discover<strong>in</strong>g our<br />

<strong>in</strong>teractive Flemish Masters route, full of<br />

<strong>in</strong>spiration, tips, accommodations, mustsees,<br />

photos and sample texts, all of which<br />

can freely* be made use of to create your<br />

own unique Flemish Masters route.<br />

> Read more about the<br />

Flemish Masters route<br />

*subject to notice of copyright<br />

68


ROUTE 2: Flemish Masters route<br />

Angle-Ri<br />

Have a closer look at the map<br />

69


ROUTE<br />

3<br />

The Best of<br />

<strong>Flanders</strong> route<br />

70


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

The many faces of <strong>Flanders</strong>: that's exactly<br />

what your customers will have the chance<br />

to discover on this <strong>in</strong>spirational route. And<br />

precisely like the other themed routes, these<br />

can be mixed and matched as much as<br />

you’d like.<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Angle-Ri<br />

Breath-tak<strong>in</strong>g nature<br />

Extraord<strong>in</strong>ary experiences<br />

A rich, eventful past<br />

Picturesque scenes<br />

The Flemish history of cycl<strong>in</strong>g<br />

Map<br />

Click on the highlight for the website or on the icon next to<br />

the highlight for practical <strong>in</strong>fo on the B2B platform.” 71


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

Breath-tak<strong>in</strong>g nature and quiet areas,<br />

a rich past replete with historic<br />

events and <strong>in</strong>trigu<strong>in</strong>g developments,<br />

extraord<strong>in</strong>ary experiences and the<br />

most picturesque sett<strong>in</strong>gs are all pit<br />

stops along their way. It’s a feast for<br />

the senses! All of the ideas that go<br />

<strong>in</strong>to mak<strong>in</strong>g a bike ride to remember<br />

are right there for the tak<strong>in</strong>g.<br />

72<br />

Chevron- Kalmthoutse Heide


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

Breath-tak<strong>in</strong>g nature<br />

The rustic nature of <strong>Flanders</strong> isn’t just beautiful to<br />

look at, but also provides a sense of peace while<br />

cycl<strong>in</strong>g from one major Flemish city to the next.<br />

And it’s not only lovely from the saddle of your bike.<br />

Why not slow down, take a stroll and explore all the<br />

splendour that Flemish nature has to offer?<br />

1<br />

The Kalmthoutse Heide is one of the oldest and largest<br />

nature reserves <strong>in</strong> <strong>Flanders</strong>. It is a rare relic of what was<br />

once a European landscape covered <strong>in</strong> heathland. The<br />

reserve is criss-crossed by several different hik<strong>in</strong>g trails and<br />

bike paths along with all k<strong>in</strong>ds of animal and plant species<br />

just wait<strong>in</strong>g to be discovered.<br />

2<br />

3<br />

Explor<strong>in</strong>g Merksplas and Wortel, where vagrant colonies<br />

dwelt long ago, your customers will encounter a strik<strong>in</strong>g<br />

landscape and an equally impressive heritage that go<br />

hand-<strong>in</strong>-hand with their own rivet<strong>in</strong>g stories. The unusual<br />

scenery, unadulterated enjoyment of cycl<strong>in</strong>g and bucolic<br />

picnic spots easily make the Kempen’s old Colonies of<br />

Benevolence worthy of be<strong>in</strong>g called the best of <strong>Flanders</strong>.<br />

The Zw<strong>in</strong> area is one of the most remarkable mud flats<br />

and salt marches <strong>in</strong> <strong>Flanders</strong>, form<strong>in</strong>g a ribbon along part<br />

of the Belgian coast. Every day the sea waters rush <strong>in</strong> and<br />

flood the area. The <strong>in</strong>terplay between land and sea has<br />

turned the Zw<strong>in</strong> Nature Park <strong>in</strong>to a biotope that is one<br />

of a k<strong>in</strong>d. The land is blanketed with profuse and diverse<br />

plant growth and huge numbers of birds can be seen<br />

dart<strong>in</strong>g and flitt<strong>in</strong>g to and fro <strong>in</strong> search of food, look<strong>in</strong>g for<br />

a mate or a place to stay the w<strong>in</strong>ter.<br />

73


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

4<br />

5<br />

The largest natural lake <strong>in</strong> <strong>Flanders</strong> is situated <strong>in</strong> the<br />

V<strong>in</strong>ne Prov<strong>in</strong>cial Doma<strong>in</strong> . This nature recreation<br />

project, unique <strong>in</strong> Europe, has a po<strong>in</strong>ted focus on<br />

experienc<strong>in</strong>g nature, hik<strong>in</strong>g trails burst<strong>in</strong>g with<br />

adventure, corduroy roads, watchtowers, and hides.<br />

Anyone who wants to know what it’s like to<br />

experience absolute peace and quiet should visit<br />

the sanctuary found at Castle d'Ursel . Away from<br />

the sounds of the vroom and honk<strong>in</strong>g of cars, this<br />

sanctuary guarantees your customers a solitary spot<br />

among the natural sounds of the fauna and flora<br />

resid<strong>in</strong>g there. A picnic <strong>in</strong> the castle’s landscaped<br />

garden is also an experience not to be missed.<br />

›<br />

Discover here bike friendly lodg<strong>in</strong>g near<br />

the Best of <strong>Flanders</strong> Route<br />

74<br />

Chevron- Doma<strong>in</strong> castle d’Ursel<br />

Chevron- Cycl<strong>in</strong>g through water, Bokrijk


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

Chevron- Read<strong>in</strong>g Between the L<strong>in</strong>es, Borgloon<br />

Extraord<strong>in</strong>ary<br />

experiences<br />

<strong>Flanders</strong> is synonymous with rebirth and<br />

<strong>in</strong>novation, and from time to time, you might just<br />

bump <strong>in</strong>to a s<strong>in</strong>gular surprise wait<strong>in</strong>g just around<br />

the bend of your cycl<strong>in</strong>g route.<br />

1<br />

2<br />

For example, your customers <strong>in</strong> Bokrijk can visit<br />

"Cycl<strong>in</strong>g through Water" a bike path that stretches<br />

across a natural pond over 200 m long. There really is<br />

noth<strong>in</strong>g like cycl<strong>in</strong>g along a path at eye level with the<br />

water’s placid surface, <strong>in</strong> complete harmony with the<br />

unique landscape of the Wijers. It should come then as<br />

no surprise that Time Magaz<strong>in</strong>e gave it a place among<br />

its World’s 100 Greatest Places!<br />

Gijs Van Vaerenbergh's piece, Read<strong>in</strong>g Between the<br />

L<strong>in</strong>es <strong>in</strong> Borgloon consists of 100 steel sheets stacked<br />

on top of each other <strong>in</strong> the shape of a church. The<br />

special way <strong>in</strong> which it has been designed keeps the<br />

Haspengouw landscape well with<strong>in</strong> view. Accord<strong>in</strong>g to<br />

British newspaper, The Guardian, this is the most jawdropp<strong>in</strong>gly<br />

beautiful place <strong>in</strong> Belgium.<br />

75


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

A rich, eventful past<br />

76<br />

1<br />

2<br />

3<br />

The Flemish landscape is littered with monuments<br />

and sightsee<strong>in</strong>g must-sees that recall its rich<br />

history, a past not only brimm<strong>in</strong>g with progress, but<br />

one often characteris<strong>in</strong>g the region by turbulence<br />

and tumult.<br />

The colonial section of the Brussels International<br />

Exposition of 1897 created the groundwork for the current<br />

Africa Museum <strong>in</strong> Tervuren, which will reopen its doors<br />

to the public <strong>in</strong> December of 2018 after hav<strong>in</strong>g undergone<br />

a thorough renovation and transformation. This museum<br />

boasts the world's most prolific and renowned collection<br />

of ethnographic objects from Central Africa. The lovely<br />

French gardens beh<strong>in</strong>d the Neoclassical build<strong>in</strong>gs also<br />

appeal to the imag<strong>in</strong>ation.<br />

Lamentably, <strong>Flanders</strong> also formed the backdrop for some<br />

of the most heated and bloody battles of the First World<br />

War (1914-18). The Tyne Cot Cemetry is the largest<br />

Commonwealth cemetery on the ma<strong>in</strong>land and also stood as<br />

ma<strong>in</strong> witness to the bloody Battle of Passchendaele.<br />

At Genk’s former m<strong>in</strong><strong>in</strong>g site, the C-M<strong>in</strong>e expedition<br />

<strong>in</strong>teractively br<strong>in</strong>gs to life the area’s <strong>in</strong>dustrial past and<br />

allows visitors to see what liv<strong>in</strong>g and work<strong>in</strong>g <strong>in</strong> coal m<strong>in</strong>es<br />

was like. Visitors get to f<strong>in</strong>d out what it was like to be a<br />

m<strong>in</strong>er by go<strong>in</strong>g on an adventure through the former m<strong>in</strong>es.<br />

To top it all off, they can climb the m<strong>in</strong>e shaft, which stands<br />

over 60 m high.


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

Chevron- Tyne Cot Cemetry, Passendale<br />

Chevron- Africamuseum, Tervuren<br />

Chevron- C-m<strong>in</strong>e, Genk<br />

77


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

Picturesque scenes<br />

There is no better way to explore <strong>Flanders</strong> than by<br />

bike. The landscapes sail peacefully by, with the<br />

most picturesque scenes nigh impossible to miss.<br />

78<br />

1<br />

2<br />

3<br />

For example, the St Michaels Bridge <strong>in</strong> Ghent<br />

comes to m<strong>in</strong>d as the place to go for romantic<br />

souls. Whichever way your customers look, they are<br />

completely surrounded by the historic city centre’s<br />

charm<strong>in</strong>g beauty. At dusk the lights of the city only<br />

enchant it further.<br />

It is utterly impossible to miss the Castle of Laarne<br />

from the idyllic village centres of Laarne and Kalken. It<br />

is one of the best-preserved moated castles <strong>in</strong> Belgium,<br />

with its oldest parts dat<strong>in</strong>g back to the 18th century.<br />

The natural landscape of the Kalkense Meersen is also<br />

<strong>in</strong>credibly appeal<strong>in</strong>g for cycl<strong>in</strong>g enthusiasts.<br />

In the town of Diest, also known as the ‘City<br />

of Orange’ , visitors have the opportunity to<br />

experience the peace of its Begu<strong>in</strong>age, which dates<br />

back to the 17th and 18th centuries and is listed as<br />

UNESCO World Heritage. Located <strong>in</strong> Diest's ‘Xaverius’<br />

house, the Flemish Centre for Food and D<strong>in</strong><strong>in</strong>g Culture<br />

has an herb garden, cul<strong>in</strong>ary museum and library,<br />

where a book and antiques market is held every first<br />

Sunday of the month.


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

The Flemish history<br />

of cycl<strong>in</strong>g<br />

It's impossible to ignore: cycl<strong>in</strong>g and<br />

<strong>Flanders</strong> are <strong>in</strong>extricably l<strong>in</strong>ked, nearly<br />

synonymous <strong>in</strong> fact.<br />

Not too far from the Old Kwaremont<br />

your customers can cycle or walk through<br />

a unique piece of cycl<strong>in</strong>g history. On the<br />

Ronde Van Vlaanderenstraat <strong>in</strong> Kwaremont<br />

they are given the chance to peruse the<br />

tribute gallery with its ten life-size portraits<br />

of <strong>Flanders</strong>’ F<strong>in</strong>est cycl<strong>in</strong>g heroes, a 1.2<br />

kilometre-long list of champions along the<br />

road and a mosaic of all 76 Tour of <strong>Flanders</strong><br />

w<strong>in</strong>ners decorat<strong>in</strong>g the magnificent Karel<br />

Van Wijnendaele monument.<br />

><br />

KOERS <strong>in</strong> Roeselare is far and away the<br />

best place for both young and old to catch<br />

the cycl<strong>in</strong>g bug and even rac<strong>in</strong>g fever too.<br />

It’s a spot for cycl<strong>in</strong>g enthusiasts to share<br />

their passion for rac<strong>in</strong>g and experience it<br />

all at the same time. After a visit to the<br />

museum, it really doesn’t get any better<br />

than relax<strong>in</strong>g out on the spacious terrace<br />

<strong>in</strong> the child-friendly museum gardens.<br />

79


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

Create your own Best of<br />

<strong>Flanders</strong> route for your<br />

customers<br />

Don't waste any time discover<strong>in</strong>g our<br />

<strong>in</strong>teractive Best of <strong>Flanders</strong> route, full of<br />

<strong>in</strong>spiration, tips, accommodations, mustsees,<br />

photos and sample texts, all of which<br />

can freely* be made use of to create your<br />

own unique Best of <strong>Flanders</strong> route.<br />

> Read more about the<br />

Best of <strong>Flanders</strong> route<br />

*subject to notice of copyright<br />

80


ROUTE 3: The Best of <strong>Flanders</strong> route<br />

Angle-Ri<br />

Have a closer look at the map<br />

81


82<br />

A compendium<br />

of regional<br />

cycl<strong>in</strong>g routes


A compendium of regional cycl<strong>in</strong>g routes<br />

In addition to this project, which <strong>in</strong>troduces<br />

you to a number of multi-day, cross-prov<strong>in</strong>cial<br />

<strong>in</strong>spirational routes, there are many more gems<br />

to be discovered by your customers at the<br />

regional level. These work perfectly as day trips<br />

or comb<strong>in</strong>ed with one of the themed routes. To<br />

make th<strong>in</strong>gs just a touch easier, you will f<strong>in</strong>d a<br />

compendium of routes for each prov<strong>in</strong>ce below.<br />

83


A compendium of regional cycl<strong>in</strong>g routes<br />

Antwerp<br />

84


A compendium of regional cycl<strong>in</strong>g routes<br />

Duvel Route (45 km)<br />

A relax<strong>in</strong>g bike ride with a refresh<strong>in</strong>g beer along the way: it just doesn’t get better<br />

than that. The Duvel Route gives your customers an extra special treat thanks to its<br />

stunn<strong>in</strong>g and varied scenery. The Scheldeland is sure to enchant your customers as<br />

they cycle past a mix of rivers, canals, mar<strong>in</strong>as, bridges and ferries. This region is all<br />

about water. Your customers can learn all about Duvel's brew<strong>in</strong>g process as they read<br />

the notice boards stationed along the route. And naturally this wouldn’t be the Duvel<br />

Route if it didn’t <strong>in</strong>clude — tast<strong>in</strong>g! Your customers can take their pick from any one<br />

of the route’s charm<strong>in</strong>g restaurants and pubs.<br />

Scheldt River Dyke Route (43 km)<br />

High and low tide, the ferry timetables and the level of the locks create the<br />

rhythm of the Scheldeland's beat<strong>in</strong>g heart. For centuries the lives of the townsfolk<br />

played out on or near the water. The movement of the tides created a unique<br />

landscape of mudflats and salt marshes. The river itself was also an <strong>in</strong>exhaustible<br />

source of <strong>in</strong>spiration for writers, poets and sculptors. This cycl<strong>in</strong>g route tells the<br />

story of the Scheldt, both past and present. The paved and car-free dike roads<br />

make for comfortable, relaxed cycl<strong>in</strong>g. And wait<strong>in</strong>g at the end of the bike ride,<br />

there's a plate of eel and a local beer to be had on a scenic waterfront terrace.<br />

Strawberry Route (40 km)<br />

The Strawberry Route illustrates just how important agriculture and horticulture<br />

are to this region. It comb<strong>in</strong>es the historic centre of Hoogstraten with the beautiful<br />

Markvallei and the vast countryside of the Dutch-Belgian borderlands. Your customers<br />

will cycle past strawberry fields and greenhouse after greenhouse filled to the brim<br />

with delicious strawberries. As a matter of fact, if they want to sample some, all they<br />

have to do is buy them fresh — straight from a vend<strong>in</strong>g mach<strong>in</strong>e!<br />

> Contact the Prov<strong>in</strong>ce of Antwerp for more <strong>in</strong>formation<br />

85


A compendium of regional cycl<strong>in</strong>g routes<br />

East <strong>Flanders</strong><br />

86


A compendium of regional cycl<strong>in</strong>g routes<br />

River Lys Route (51 km)<br />

The River Lys route is a journey of discovery, where your customers will see<br />

the loveliest nooks of the Lys Valley between Ghent and De<strong>in</strong>ze, situated<br />

<strong>in</strong> a landscape that has served as <strong>in</strong>spiration to countless artists. It goes<br />

without say<strong>in</strong>g that this is the perfect route for admir<strong>in</strong>g their works <strong>in</strong><br />

the museums along the way. A bike ride along picturesque villages such as<br />

Deurle and S<strong>in</strong>t-Martens-Latem and a visit to the majestic Ooidonk Castle<br />

are all part of this route.<br />

Castles Route (49 km)<br />

The rich <strong>in</strong>dustrialists of the past century built huge mansions and<br />

impos<strong>in</strong>g castles on the banks of the River Scheldt. The Castles Route,<br />

which shows cyclists <strong>in</strong> and around Destelbergen, is just a stone's throw<br />

from Ghent and will escort your customers past meadows and beautiful<br />

parks with charm<strong>in</strong>g houses. The top attraction is the Castle of Laarne, a<br />

moated castle dat<strong>in</strong>g back to the Middle Ages.<br />

Plan Beer - Oudenaards Brown Route (31 km)<br />

This route comb<strong>in</strong>es cycl<strong>in</strong>g with beer brew<strong>in</strong>g <strong>in</strong> the beer capital of the<br />

Flemish Ardennes. It’s a trip that spans beautiful landscapes and hilly roads<br />

with Flemish cobblestones, steep 'mounta<strong>in</strong>s' and fantastic views. Your<br />

customers can stop at one of the 11 authentic pubs or one of the four<br />

breweries (Liefmans, Roman, Cnudde and Smisje).<br />

> Contact the Prov<strong>in</strong>ce of East <strong>Flanders</strong> for more <strong>in</strong>formation<br />

87


A compendium of regional cycl<strong>in</strong>g routes<br />

Flemish Brabant<br />

88


A compendium of regional cycl<strong>in</strong>g routes<br />

Beer and W<strong>in</strong>e Route (27km)<br />

Take a bike trip through nature, along the banks of the Demer,<br />

over the hills of the Hageland and <strong>in</strong>to the Dyle River Valley. It’s<br />

the perfect route for tast<strong>in</strong>g a Jack-Op beer or sampl<strong>in</strong>g one of the<br />

Hageland’s delicious w<strong>in</strong>es.<br />

Blossom Route (42 km)<br />

This cycl<strong>in</strong>g route takes you past endless rows of fruit trees that are<br />

absolutely stunn<strong>in</strong>g <strong>in</strong> full bloom. From one historical attraction to the<br />

next, cycl<strong>in</strong>g along this route br<strong>in</strong>gs the promise of colourful scenery<br />

and the crisp, sweet scent of thousands of blossoms along the way.<br />

Your customers will also pass by Het V<strong>in</strong>ne Prov<strong>in</strong>cial Doma<strong>in</strong>, where<br />

they can walk across <strong>Flanders</strong>’ largest natural lake on corduroy roads or<br />

around it pass<strong>in</strong>g its different watchtowers and hides.<br />

Geuze Route (38 km)<br />

Visit a brewery; taste a geuze; cycle up past Beersel Castle or through<br />

the enchant<strong>in</strong>g Hallerbos. Or why not take a stroll about Halle or<br />

spend a spell relax<strong>in</strong>g on the sun terrace of Boelekewis <strong>in</strong> Huiz<strong>in</strong>gen?<br />

The delicious th<strong>in</strong>gs to be tasted and the beautiful and varied nature<br />

more than make up for the gruell<strong>in</strong>g stretches punctuat<strong>in</strong>g this<br />

<strong>in</strong>credibly hilly landscape!<br />

> Contact Tourism Flemish Brabant for more <strong>in</strong>formation<br />

89


A compendium of regional cycl<strong>in</strong>g routes<br />

Limburg<br />

90


A compendium of regional cycl<strong>in</strong>g routes<br />

Discover Tongeren’s Ancient Past (45km)<br />

Tongeren, the first city <strong>in</strong> Belgium, provides an endless source of fasc<strong>in</strong>ation with its<br />

Roman and medieval relics and its gorgeous basilica. W<strong>in</strong>d<strong>in</strong>g its way through the<br />

De Kevie nature reserve, this rugged cycl<strong>in</strong>g route characterised by some seriously<br />

steep climbs passes through scenery that is punctuated with impressive castles and<br />

fortresses. However, it also goes through Herstappe, Belgium’s smallest municipality.<br />

Cycl<strong>in</strong>g <strong>in</strong> Voeren (25km)<br />

This route packs the very best of the Voer region <strong>in</strong>to a s<strong>in</strong>gle bike trip. It takes<br />

cyclists through rustic villages and t<strong>in</strong>y, quiet hamlets, <strong>in</strong>clud<strong>in</strong>g the picturesque<br />

Veurs which consists almost entirely of timber-framed houses and several castles<br />

and mills <strong>in</strong> the green, among which <strong>in</strong>clude the S<strong>in</strong>t-Pieters-Voeren Castle. Your<br />

customers will even get to spr<strong>in</strong>g across the border <strong>in</strong>to the Netherlands for a<br />

tick. Handy tip: not a s<strong>in</strong>gle metre of this cycl<strong>in</strong>g route <strong>in</strong>cludes level ground. The<br />

hilly character of this region, however, does reward your customers with the most<br />

impressive panoramas.<br />

From Herkenrode through De Wijers Route (35 km)<br />

This bike ride makes its way through the rich past and present of this region. Start<strong>in</strong>g<br />

from Herkenrode Abbey, your customers will pedal eagerly out <strong>in</strong>to the green. For<br />

those who love water, there's no lack of it here. The trip <strong>in</strong>cludes cycl<strong>in</strong>g past the<br />

canal’s waters and <strong>in</strong>to the land of 1001 ponds (Wijers!), otherwise known as the De<br />

Wijers nature reserve. From the vantage po<strong>in</strong>t of the watchtower, your customers get<br />

a spectacular view across the ponds. In Bokrijk, there is a 212m long bike path that<br />

will even take them “under” the water level. The Time's listed Cycl<strong>in</strong>g Through Water<br />

will have your customers cycl<strong>in</strong>g at eye level with the water’s surface.<br />

> Contact the Prov<strong>in</strong>ce of Limburg for more <strong>in</strong>formation<br />

91


A compendium of regional cycl<strong>in</strong>g routes<br />

West <strong>Flanders</strong><br />

92


A compendium of regional cycl<strong>in</strong>g routes<br />

Green Belt Bruges (53.2km)<br />

This cycl<strong>in</strong>g route <strong>in</strong>troduces your customers to the diverse surround<strong>in</strong>gs that<br />

encircle the World Heritage City of Bruges. The tour offers a diverse mix of forests,<br />

castle parks, open landscapes with fields and meadows, straight canals and<br />

picturesque villages. There are also numerous historical sights to discover such as<br />

the Fortress of Beieren (a former military site that has been transformed <strong>in</strong>to a<br />

recreational park), St. Trudo’s Abbey and Tillegem castle. Picnic areas, play areas<br />

and natural sites make the Green Belt Bruges a site not to be missed!<br />

Cogge-Geeraert (41km)<br />

This cycl<strong>in</strong>g route highlights how the Yser bas<strong>in</strong> was flooded dur<strong>in</strong>g the First<br />

World War and expla<strong>in</strong>s what the role of historical figures Karel Cogge and Hendrik<br />

Geeraert was <strong>in</strong> this gripp<strong>in</strong>g episode of the Battle of Yser. The route connects<br />

places and monuments that bear witness to this s<strong>in</strong>gular event and recall the<br />

great suffer<strong>in</strong>g of war: the K<strong>in</strong>g Albert I Monument <strong>in</strong> Nieuwpoort, the Town Hall<br />

and Country Estate <strong>in</strong> Veurne, the Belgian military cemeteries of Steenkerke and<br />

Ramskapelle, the bust of Karel Cogge, the Ganzepoot and the Frontzate (Belgian<br />

Railway L<strong>in</strong>e 74).<br />

The Waterhoek Cycl<strong>in</strong>g Route (50 km)<br />

The Waterhoek Cycl<strong>in</strong>g Route takes your customers to the Upper Scheldt that<br />

divides Avelgem and Anzegem. The route starts out from the Pump<strong>in</strong>g Station <strong>in</strong><br />

Bossuit, where it goes on to trace the Bossuit-Kortrijk canal and the old Kortrijk-<br />

Ronse Railway L<strong>in</strong>e 83 to Avelgem. From there your customers will start cycl<strong>in</strong>g<br />

towards Tiegemberg. On their way back they will pass by Kerkhove, Waarmaarde<br />

and the towpath along the River Scheldt.<br />

> Contact the Prov<strong>in</strong>ce of West <strong>Flanders</strong> for more <strong>in</strong>formation<br />

93


V<br />

Accessible<br />

tourism<br />

The goal of <strong>Flanders</strong> is to be a holiday<br />

dest<strong>in</strong>ation that appeals to a broad<br />

audience: visitors who are young or<br />

somewhat older, special needs tourists or<br />

those liv<strong>in</strong>g with or without a disability...<br />

everyone is welcome!<br />

94


V. Accessible tourism<br />

To achieve this goal, the government is also<br />

encourag<strong>in</strong>g and tra<strong>in</strong><strong>in</strong>g holiday travel agents, tour<br />

operators, accommodation providers, the hotel and<br />

cater<strong>in</strong>g <strong>in</strong>dustry, etc. to make their offer available to<br />

as many people as possible.<br />

To this end, the follow<strong>in</strong>g are key:<br />

--<br />

complete, accurate and up-to-date <strong>in</strong>formation<br />

--<br />

accessible accommodations<br />

--<br />

smooth transfers and adapted transport<br />

--<br />

aids, such as, e.g., wheelchairs<br />

--<br />

medical assistance<br />

--<br />

trips adapted to those who have special needs<br />

<strong>Flanders</strong> offers a broad range of holiday<br />

accommodations, day trips, dr<strong>in</strong>ks and d<strong>in</strong><strong>in</strong>g<br />

locations, events, etc. that are fully accessible and<br />

<strong>in</strong>clude adapted transport, care or additional aids on<br />

holiday. These options also extend to a great many<br />

adapted cycl<strong>in</strong>g routes.<br />

›<br />

Read more about accessible tourism <strong>in</strong> <strong>Flanders</strong><br />

Are you still unable to f<strong>in</strong>d what you are look<strong>in</strong>g for<br />

and could you use assistance <strong>in</strong> plann<strong>in</strong>g a trip for your<br />

customers with special needs? If so, please contact<br />

one of the five Flemish prov<strong>in</strong>cial tourist organisations.<br />

95


VI<br />

Partner<br />

overview<br />

Have you been bitten by the cycl<strong>in</strong>g bug and<br />

does it have you <strong>in</strong>terested <strong>in</strong> develop<strong>in</strong>g your<br />

own excit<strong>in</strong>g cycl<strong>in</strong>g holiday <strong>in</strong> <strong>Flanders</strong> for<br />

your customers? We would love to help you on<br />

your way by connect<strong>in</strong>g you to a wide array of<br />

partners to which you can go for ready-made<br />

packages, <strong>in</strong>spiration or <strong>in</strong>dividual build<strong>in</strong>g<br />

blocks to plan everyth<strong>in</strong>g on your own.<br />

96


VI. Partner overview: Trade Partners<br />

Trade partners<br />

We have selected a variety of different trade<br />

partners with an <strong>in</strong>terest<strong>in</strong>g and versatile range<br />

of cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong>. In your effort to<br />

create the perfect cycl<strong>in</strong>g holiday, partner<strong>in</strong>g <strong>in</strong><br />

the area of ready-made packages or com<strong>in</strong>g up<br />

with custom plans are both viable options that<br />

you can pursue. There is a short description of<br />

each partner along with their contact details.<br />

97


VI. Partner overview: Trade Partners<br />

Phone-Sq +32 (0) 53 80 98 18<br />

Envelope <strong>in</strong>fo@aab-allaboutbelgium.be<br />

www.aab-allaboutbelgium.be<br />

Map-mark Stationsstraat 30B, B-9340 Lede, Belgium<br />

Incom<strong>in</strong>g DMC: the Benelux countries<br />

Activity<br />

The company got its start <strong>in</strong> February of 1997 with a focus on B2B and specialis<strong>in</strong>g<br />

<strong>in</strong> tailor-made (group) travel <strong>in</strong> Belgium, the Netherlands and Luxembourg.)<br />

USP<br />

--<br />

Years of experience as an <strong>in</strong>com<strong>in</strong>g DMC s<strong>in</strong>ce<br />

1990<br />

--<br />

Extensive network<br />

--<br />

Especially experienced when it comes to the<br />

services provided, along with the provision of<br />

accurate <strong>in</strong>formation<br />

--<br />

Specialist on site (also <strong>in</strong> case of emergencies!<br />

Selection<br />

Our focus is on tailor-made travel, based on the specific preferences of our<br />

customers <strong>in</strong> the tourism <strong>in</strong>dustry. This applies both to leisure and bus<strong>in</strong>ess<br />

segments, with a key focus on group travel. Our specialisations are thematic trips<br />

such as cycl<strong>in</strong>g <strong>holidays</strong>, educational trips, art and culture, gastronomy, music,<br />

sports, architecture, gardens, castles, and so much more.<br />

Synergies<br />

All About Belgium is active <strong>in</strong> the area of resale and creat<strong>in</strong>g synergies for B2B<br />

groups.<br />

98


VI. Partner overview: Trade Partners<br />

Phone-Sq +32 (0)3 331 33 30<br />

Envelope contact@brilliantideas.travel<br />

www.brilliantideas.travel<br />

Map-mark Lambermontplaats 12, 2000 Antwerp, Belgium<br />

DMC (<strong>in</strong>com<strong>in</strong>g)<br />

Activity<br />

Brilliant Ideas is your high-end, specialist<br />

boutique <strong>in</strong>com<strong>in</strong>g partner for Belgium, the<br />

Netherlands, Luxembourg and the North of<br />

France. We are proud to offer top-notch,<br />

tailor-made travel services for discern<strong>in</strong>g<br />

travellers.<br />

USP<br />

--<br />

Great authentic hotels<br />

--<br />

Impeccable personal service<br />

--<br />

Personalised, exclusive experiences<br />

Selection<br />

From exclusive access to Antwerp’s Diamond district to a fully tailored<br />

private bike trip through the hilly forests of the Ardennes, or even meet<strong>in</strong>g<br />

a world famous contemporary artist: Brilliant Ideas provides your customers<br />

with excit<strong>in</strong>g and unparalleled experiences. As a high-end boutique DMC<br />

we dedicate ourselves to each and every s<strong>in</strong>gle file, tak<strong>in</strong>g your customers’<br />

travel experiences to the next level and provid<strong>in</strong>g them with the personal<br />

attention they not only need, but deserve.<br />

Synergies<br />

Brilliant Ideas focuses on creat<strong>in</strong>g synergies <strong>in</strong> the area of high-end travel<br />

experiences.<br />

99


VI. Partner overview: Trade Partners<br />

Phone-Sq +32 (0)477 69 63 62<br />

Envelope <strong>in</strong>fo@de4vaargetijden.com<br />

www.barg<strong>in</strong>g-belgium.be<br />

Map-mark Trekweg LO 1 bus 1, 9700 Oudenaarde, Belgium<br />

Multi-day sail<strong>in</strong>g <strong>holidays</strong> for 1 to 8 guests<br />

Activity<br />

Our one-of-a-k<strong>in</strong>d barge provides every comfort for up to eight guests. With 20<br />

years of experience, the capta<strong>in</strong> and cook can easily guarantee a holiday where<br />

you can leave your worries at home.<br />

USP<br />

--<br />

20 years of experience<br />

--<br />

Comfort<br />

--<br />

Fun and flexibility<br />

--<br />

Variety<br />

--<br />

Tailor-made<br />

Selection<br />

What sounds better: a full day of cycl<strong>in</strong>g or go<strong>in</strong>g explor<strong>in</strong>g <strong>in</strong> the afternoon? How<br />

about a long trip requir<strong>in</strong>g true endurance, or would a short, lazy trip with lots of<br />

pit stops along the way be more your style? Or maybe you’d like to take a break<br />

from cycl<strong>in</strong>g and spend the day laz<strong>in</strong>g about. Your customers get to decide what<br />

they’d like to do every day. Individuals and groups (1 - 8 pers.) are able to pick and<br />

choose all the details: the dates and duration, the mar<strong>in</strong>a, the route, etc. It’s all<br />

made to measure! We sail from April up to and <strong>in</strong>clud<strong>in</strong>g October.<br />

Synergies<br />

De 4 Vaargetijden is active <strong>in</strong> the area of resale and creat<strong>in</strong>g synergies, both for B2B<br />

and B2C. New customers brought <strong>in</strong> by travel agencies are based on commission.<br />

100


VI. Partner overview: Trade Partners<br />

Phone-Sq +32 (0)9 269 90 62<br />

Envelope <strong>in</strong>fo@focusflanders.com<br />

www.focusflanders.com<br />

Map-mark Nederkouter 35, 9000 Ghent, Belgium<br />

DMC<br />

Activity<br />

Focus <strong>Flanders</strong> is Omnia Travel’s Incom<strong>in</strong>g Travel Agency. Omnia Travel is a<br />

subsidiary of KBC Bank.<br />

Selection<br />

Focus <strong>Flanders</strong> specialises <strong>in</strong> customis<strong>in</strong>g <strong>holidays</strong> for leisure and MICE<br />

groups travell<strong>in</strong>g to <strong>Flanders</strong>.<br />

Synergies<br />

Focus <strong>Flanders</strong> is active <strong>in</strong> the area of resale and creat<strong>in</strong>g synergies, both for<br />

B2B and B2C.<br />

101


VI. Partner overview: Trade Partners<br />

Envelope<br />

<br />

Map-mark<br />

<strong>in</strong>fo@deboeck-<strong>in</strong>com<strong>in</strong>g.com<br />

www.deboeck-<strong>in</strong>com<strong>in</strong>g.com<br />

Avenue de Béjar 5 - 1120 Brussels, Belgium<br />

Keolis Travel <strong>in</strong>clud<strong>in</strong>g De Boeck Incom<strong>in</strong>g and Brussels City Tours offices<br />

Activity<br />

De Boeck Incom<strong>in</strong>g (DBI) is a<br />

reliable partner that <strong>in</strong>troduces you<br />

to the Benelux and makes all the<br />

necessary arrangements for your<br />

group.<br />

USP<br />

--<br />

Excellent partner network<br />

--<br />

Years of experience<br />

--<br />

Sightsee<strong>in</strong>g tours<br />

Selection<br />

--<br />

Groups and <strong>in</strong>dividual travellers<br />

--<br />

Incentives<br />

--<br />

Conferences and sem<strong>in</strong>ars<br />

--<br />

Sightsee<strong>in</strong>g tours<br />

Synergies<br />

Keolis Travel focusses on resell<strong>in</strong>g various programmes, <strong>in</strong>clud<strong>in</strong>g bicycle<br />

programmes to foreign groups.<br />

102


<strong>Flanders</strong> is one of the world leaders <strong>in</strong> the field<br />

of environmentally-friendly tourist agencies.<br />

130 locations have been awarded the Green Key<br />

certificate. Water, energy and waste are handled<br />

with due care, tak<strong>in</strong>g <strong>in</strong>to account the social<br />

conditions of staff and guests, and all without<br />

compromis<strong>in</strong>g on comfort.<br />

103


VI. Partner overview: Trade Partners<br />

Phone-Sq +32 (0) 475 81 06 08<br />

Envelope carl.ooghe@gmail.com<br />

www.cycl<strong>in</strong>gthewesternfront.co.uk<br />

Map-mark Based near Lille, Belgium<br />

Tailor-made, private guided bike tours<br />

Activity<br />

Tailor-made, non-competitive bike tours with support vehicle<br />

USP<br />

--<br />

Personal tour guide with <strong>in</strong>terpretation by a licensed guide (and author)<br />

--<br />

<strong>Flanders</strong> Fields: the military history (The Great War) and scenic rides<br />

--<br />

Based near Lille + optional shuttle service to and from Lille Europe station<br />

Selection<br />

--<br />

Both s<strong>in</strong>gle-day and multi-day tours<br />

--<br />

<strong>Flanders</strong> and Picardie<br />

--<br />

Accommodations must be booked by a travel agent<br />

Synergies<br />

Cycle the Western Front is active <strong>in</strong> the area of resale and creat<strong>in</strong>g synergies.<br />

104


VI. Partner overview: Trade Partners<br />

Phone-Sq +32 (0) 51 240 340<br />

Envelope<br />

<br />

Map-mark<br />

<strong>in</strong>com<strong>in</strong>g@vostravel.be<br />

<strong>in</strong>fo@vostravel.be<br />

www.vostravel.be<br />

Westlaan 415, 8800 Roeselare, Belgium<br />

Niche tour operator <strong>in</strong> the area of cycl<strong>in</strong>g and hik<strong>in</strong>g <strong>holidays</strong><br />

Activity<br />

VOS Travel is a Belgian tour<br />

operator/<strong>in</strong>com<strong>in</strong>g agent that<br />

specialises <strong>in</strong> active <strong>holidays</strong> <strong>in</strong><br />

<strong>Flanders</strong> and Europe, both for<br />

<strong>in</strong>dividuals and groups.<br />

USP<br />

--<br />

Predom<strong>in</strong>ately three and four-star hotels with bicycle storage<br />

--<br />

Luggage transport from hotel to hotel & 24/7 emergency assistance<br />

--<br />

Detailed directions <strong>in</strong>clud<strong>in</strong>g <strong>in</strong>formation for tourists, GPS tracks and maps<br />

available <strong>in</strong> different languages (NL,FR,EN,GE,SP)<br />

Selection<br />

--<br />

Straight-shot cycl<strong>in</strong>g <strong>holidays</strong> from po<strong>in</strong>t A to po<strong>in</strong>t B (e.g. Brussels - Bruges)<br />

--<br />

Loop cycl<strong>in</strong>g <strong>holidays</strong> where the trip starts and ends <strong>in</strong> the same place,<br />

such as, for example, Bruges and <strong>Flanders</strong> Fields with start and end po<strong>in</strong>ts<br />

<strong>in</strong> Roeselare<br />

--<br />

Cycl<strong>in</strong>g <strong>holidays</strong> with cycl<strong>in</strong>g trips that start out from a s<strong>in</strong>gle fixed hotel<br />

location such as Brugge Fietsstad [The Cycl<strong>in</strong>g City of Bruges]<br />

Synergies<br />

VOS Travel is active <strong>in</strong> the area of resale and creat<strong>in</strong>g synergies, both for B2B<br />

and B2C.<br />

105


VI. Partner overview: Trade Partners<br />

Phone-Sq +32 (0) 477 59 23 82<br />

Envelope <strong>in</strong>fo@bik<strong>in</strong>gbox.be<br />

www.bik<strong>in</strong>gbox.be<br />

Map-mark Abelestraat 21, 8908 Vlamert<strong>in</strong>ge, Belgium<br />

Guided and self-guided bike tours<br />

Activity<br />

At Bik<strong>in</strong>g Box: <strong>Bike</strong> rental & cycle<br />

tours you can opt for guided or<br />

self-guided cycl<strong>in</strong>g tours.<br />

USP<br />

--<br />

Tour<strong>in</strong>g bikes, e-bikes, rac<strong>in</strong>g<br />

bikes, tandems, kids bike<br />

trailers, etc.<br />

--<br />

Professional guides<br />

--<br />

GPS devices for self-guided<br />

tours<br />

Selection<br />

Our selection covers half-day or full day to weekends, 3-day and even 4 or 6-day<br />

cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong>clud<strong>in</strong>g luggage transport, all based on the three key themes:<br />

history with WWI (Western Front) play<strong>in</strong>g the lead role, Westhoek delicacies (beer<br />

and w<strong>in</strong>e <strong>in</strong> particular), and sports challenges centr<strong>in</strong>g on ‘rac<strong>in</strong>g and mounta<strong>in</strong><br />

bik<strong>in</strong>g events’ (Kemmelberg area, cobblestones and other bicycle highlights, etc.)<br />

Synergies<br />

On a regular basis, Bik<strong>in</strong>g box: <strong>Bike</strong> rental & cycle tours enjoys partner<strong>in</strong>g with<br />

foreign tour operators who rely on us for their f<strong>in</strong>ished cycl<strong>in</strong>g product <strong>in</strong> this region.<br />

106


VI. Partner overview: Trade Partners<br />

Phone-Sq +32 (0) 243 88 90 65<br />

Envelope <strong>in</strong>fo@belgian-biketours.com<br />

www.belgian-biketours.com<br />

Map-mark Maithaime 13B, 6662 WD Elst, The Netherlands<br />

Cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> Belgium<br />

Activity<br />

Belgian <strong>Bike</strong> Tours specialises <strong>in</strong> cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> Belgium. We offer<br />

relax<strong>in</strong>g cycl<strong>in</strong>g <strong>holidays</strong> from hotel to hotel where tourists get to see all the<br />

top sights that Belgium has to offer with luggage transport free of charge.<br />

USP<br />

--<br />

Years of experience<br />

--<br />

Flexibility<br />

--<br />

Efficiency<br />

--<br />

Customer-oriented<br />

Selection<br />

--<br />

Seven and eight day<br />

trips throughout the<br />

whole of <strong>Flanders</strong><br />

based on the follow<strong>in</strong>g themes: beer, the Flemish Masters and the Best of<br />

<strong>Flanders</strong><br />

--<br />

Luggage transport <strong>in</strong>cluded<br />

--<br />

<strong>Bike</strong> rental option<br />

--<br />

Reservations can be made between 1 April and 30 September.<br />

Synergies<br />

Foreign resellers can book the trips with us and sell them on commission.<br />

107


VI. Partner overview: Trade Partners<br />

Happy<br />

Weekends.be<br />

actieve weekends<br />

<strong>in</strong> groep<br />

Phone-Sq +32 (0) 14 75 71 16<br />

Envelope <strong>in</strong>fo@happyweekends.be<br />

www.happyweekends.be<br />

Map-mark Stationsstraat 93, 2440 Geel, Belgium<br />

Travel agency<br />

Activity<br />

Happy Weekends specialises <strong>in</strong><br />

active, short <strong>holidays</strong> for groups<br />

<strong>in</strong> Belgium and its border<strong>in</strong>g<br />

countries. All travel and<br />

accommodation arrangements<br />

are carried out <strong>in</strong>-house.<br />

USP<br />

--<br />

Quality<br />

--<br />

Experience<br />

--<br />

Surprises<br />

Selection<br />

We welcome groups arriv<strong>in</strong>g from abroad and provide them with guided<br />

bike tours through <strong>Flanders</strong>, which <strong>in</strong>cludes guidance and support, hotel<br />

book<strong>in</strong>gs, luggage service, lunches, etc.<br />

Synergies<br />

Happy Weekends is active <strong>in</strong> the area of resale and creat<strong>in</strong>g synergies, both<br />

for B2B and B2C.<br />

108


VI. Partner overview: Trade Partners<br />

Phone-Sq +32 (0)9 233 50 00<br />

Envelope fietsvakanties@zuiderhuis.be<br />

www.zuiderhuis.be<br />

Map-mark S<strong>in</strong>t Annaple<strong>in</strong> 34 – 9000 Ghent, Belgium<br />

Niche tour operator<br />

Activity<br />

With its 20 years of experience<br />

organis<strong>in</strong>g high-quality cycl<strong>in</strong>g<br />

trips, ZuiDERHuiS is the place<br />

to be. In addition to the 'classic<br />

cycl<strong>in</strong>g <strong>holidays</strong>' we offer recreational cycl<strong>in</strong>g <strong>holidays</strong> all over Europe, with<br />

or without luggage transport, as well as family, cul<strong>in</strong>ary, sports and wellness<br />

<strong>holidays</strong>.<br />

USP<br />

--<br />

Top hotels<br />

--<br />

Luggage transport<br />

--<br />

Directions<br />

--<br />

Rental bikes, e-bikes<br />

Selection<br />

As part of our current range, we have two cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong><br />

<strong>Flanders</strong>, and even more routes are <strong>in</strong> the works:<br />

--<br />

Limburg <strong>in</strong> Style, 3d/2n or 5d/4n<br />

--<br />

In <strong>Flanders</strong> Fields, 5d/4n or 8d/7n<br />

Synergies<br />

Zuiderhuis has a focus on <strong>in</strong>com<strong>in</strong>g tourism related to customers and/or<br />

partners abroad.<br />

109


VI. Partner overview: Trade Partners<br />

Phone-Sq +31 40 20 30 320<br />

Envelope<br />

<br />

Map-mark<br />

<strong>in</strong>fo@aktivatours.nl<br />

www.aktivatours.nl<br />

Kerkhofstraat 21, 5554 HG Valkenswaard,<br />

The Netherlands<br />

Tour operator<br />

Activity<br />

For 24 years now, Aktiva Tours has operated as<br />

one of the largest Dutch providers of cycl<strong>in</strong>g<br />

and hik<strong>in</strong>g tours <strong>in</strong> Europe and <strong>Flanders</strong>.<br />

Selection<br />

Aktiva Tours cycl<strong>in</strong>g <strong>holidays</strong> can be arranged<br />

for s<strong>in</strong>gle, group or <strong>in</strong>dividual trips, and<br />

<strong>in</strong>cludes door-to-door hotel transport<br />

<strong>in</strong>clud<strong>in</strong>g luggage transport or with a s<strong>in</strong>gle<br />

hotel as base. Options <strong>in</strong>clude own bike,<br />

rental bike or an e-bike.<br />

Synergies<br />

Cooperation with partners abroad<br />

110


The cycle nodes <strong>in</strong> <strong>Flanders</strong> are<br />

among the best <strong>in</strong> the world. The<br />

concept was <strong>in</strong>vented by a Flemish<br />

m<strong>in</strong><strong>in</strong>g eng<strong>in</strong>eer from Limburg.<br />

In 1995, this navigation method<br />

orig<strong>in</strong>ally <strong>in</strong>tended for use <strong>in</strong> the<br />

m<strong>in</strong>es came to be used for the very<br />

first time above ground. And so the<br />

cycle node network was born!<br />

›<br />

Read more about Cycl<strong>in</strong>g <strong>in</strong><br />

<strong>Flanders</strong> along the node network<br />

111


VI. Partner overview: Trade Partners<br />

Phone-Sq +31 (0) 20 72 35 400<br />

Envelope<br />

<br />

Map-mark<br />

partner@boatbiketours.com<br />

www.boatbiketours.com<br />

Aambeeldstraat 20, 1021 KR<br />

Amsterdam, The Netherlands<br />

Tour operator for ready-made cycl<strong>in</strong>g <strong>holidays</strong><br />

Activity<br />

At Boat <strong>Bike</strong> Tours, we do<br />

our utmost to offer a unique<br />

cycl<strong>in</strong>g cruise experience. We do<br />

this by provid<strong>in</strong>g well-def<strong>in</strong>ed<br />

routes, skilled and experienced<br />

tour leaders, tasty food, and<br />

wonderful service aboard our<br />

ships, where our crews are<br />

ready and wait<strong>in</strong>g to provide<br />

assistance with a smile.<br />

Selection<br />

We offer cycl<strong>in</strong>g <strong>holidays</strong> with accommodation (and relaxation) on board<br />

a comfortable ship. We offer tours from March through October, with an<br />

average length of eight days, aboard motorized ships and sail<strong>in</strong>g ships,<br />

vary<strong>in</strong>g from a maximum capacity of around 20 passengers up to 150 guests.<br />

Synergies<br />

We are <strong>in</strong>terested <strong>in</strong> partners who can offer our tours <strong>in</strong> different parts<br />

of the world. Depend<strong>in</strong>g on the number of tours offered and sold, and<br />

years of experience work<strong>in</strong>g <strong>in</strong> the sector, we are able to reward partners<br />

for br<strong>in</strong>g<strong>in</strong>g <strong>in</strong> new bus<strong>in</strong>ess on a commission basis. Additionally, we are<br />

<strong>in</strong>terested <strong>in</strong> other travel agencies that operate <strong>in</strong> the same market, which<br />

allow for the possibility of resell<strong>in</strong>g their tours.<br />

112


VI. Partner overview: Trade Partners<br />

Phone-Sq +31 (0) 24 324 47 12<br />

Envelope <strong>in</strong>fo@dutch-biketours.nl<br />

www.dutch-biketours.com<br />

Map-mark Marithaime 13b, 6662 WD Elst, The Netherlands<br />

We organise cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> the Netherlands and Belgium.<br />

Activity<br />

Cycl<strong>in</strong>g <strong>holidays</strong>: <strong>in</strong>clud<strong>in</strong>g one-way trips, such as Amsterdam-Bruges (bestseller)<br />

and Amsterdam-Paris. This means upscale cycl<strong>in</strong>g <strong>holidays</strong>, where we take care<br />

of the accommodations, <strong>in</strong>clud<strong>in</strong>g breakfast. Every day, we ensure door-to-door<br />

luggage transport between hotels. <strong>Bike</strong> rentals are also an option.<br />

USP<br />

--<br />

Upscale cycl<strong>in</strong>g <strong>holidays</strong><br />

--<br />

Based on accommodation + breakfast<br />

--<br />

door-to-door luggage transport between<br />

hotels<br />

--<br />

<strong>Bike</strong> rentals<br />

Selection<br />

Our cycl<strong>in</strong>g <strong>holidays</strong> last from 4 to 14 days.<br />

Supper can be booked as an extra, as can<br />

bike rental and additional nights.<br />

Synergies<br />

Dutch <strong>Bike</strong>tours is active <strong>in</strong> the area of resale and creat<strong>in</strong>g synergies, both for<br />

B2B and B2C. We sell directly to customers, but also work with travel agencies.<br />

Our website is available <strong>in</strong> six different languages, so that we can provide as<br />

many customers as possible with assistance <strong>in</strong> their own language.<br />

113


VI. Partner overview: Trade Partners<br />

Phone-Sq +31 (0) 653 15 28 40<br />

Envelope <strong>in</strong>fo@dutchparadise.com<br />

www.dutchparadise.com<br />

Map-mark Dorp 69-1, 2382 Poppel/Ravels, Belgium<br />

Organiser of <strong>Bike</strong> & Boat Holidays / Fleet owner / Tour operator<br />

Activity<br />

S<strong>in</strong>ce 1969, Dutch Paradise Travel has been organis<strong>in</strong>g 7-day <strong>Bike</strong> & Boat <strong>holidays</strong><br />

embark<strong>in</strong>g at Kanne/Riemst and travell<strong>in</strong>g <strong>in</strong> and through Limburg’s beautiful<br />

landscape on the Luxury Hotel<br />

Yacht Miró. *****<br />

USP<br />

--<br />

E-bikes too!<br />

--<br />

Directions<br />

--<br />

Full service<br />

--<br />

Luxury Hotel Yacht with full<br />

range of amenities<br />

--<br />

Multil<strong>in</strong>gual Travel Guide & Crew<br />

on board<br />

Selection<br />

7-Day <strong>Bike</strong> & Boat <strong>holidays</strong> through Limburg and the rest of <strong>Flanders</strong> are<br />

part of the range, which <strong>in</strong>cludes multi-day trips/ charters/ bike trips on the<br />

Hotel Yacht Miró. ***** Individuals and small groups of max. 10 people can be<br />

accommodated with all routes available <strong>in</strong> Dutch, English, German and French.<br />

Synergies<br />

Dutch Paradise focusses on work<strong>in</strong>g with domestic and foreign tour operators, travel<br />

providers, small groups and s<strong>in</strong>gle travellers.<br />

114


VI. Partner overview: Trade Partners<br />

Phone-Sq +31 (0)78 692 01 13<br />

Envelope<br />

<br />

Map-mark<br />

vakantie@fital.nl<br />

www.fital.nl<br />

van Hennaertweg 4, 2952CA Alblasserdam,<br />

The Netherlands<br />

Cycl<strong>in</strong>g holiday tour operator<br />

Activity<br />

Fitál Vakanties arranges well-organised cycl<strong>in</strong>g <strong>holidays</strong>. The customer gets to put<br />

his or her own holiday together and we arrange all the details from A to Z: cycl<strong>in</strong>g<br />

<strong>holidays</strong> by bike bus with your own bike on the bike rack trailer free of charge, or<br />

go on holiday by plane, on a cruise, or on a cycl<strong>in</strong>g holiday by yourself to the most<br />

beautiful cycl<strong>in</strong>g routes <strong>in</strong> Europe.<br />

USP<br />

--<br />

Fitál Vakanties has been a cycl<strong>in</strong>g holiday specialist for 15 years now, offer<strong>in</strong>g:<br />

--<br />

bike buses managed and run by Fitál<br />

--<br />

your own bike transported <strong>in</strong> the bike rack trailer free of charge<br />

Selection<br />

Cycl<strong>in</strong>g <strong>holidays</strong> near to the historical city<br />

of Bruges with several routes <strong>in</strong> the whole<br />

region.<br />

Synergies<br />

Fitál Vakanties is active <strong>in</strong> the area of resale<br />

and creat<strong>in</strong>g synergies, both for B2B and<br />

B2C.<br />

115


VI. Partner overview: Trade Partners<br />

Phone-Sq +31 (0) 547 38 09 45<br />

Envelope <strong>in</strong>fo@ade.nl<br />

www.ade.nl<br />

Map-mark Veldweg 4, 7475S Markelo, The Netherlands<br />

Travel agency<br />

Activity<br />

ADE Actief door Europa is the specialist when it comes to <strong>in</strong>dividual<br />

cycl<strong>in</strong>g <strong>holidays</strong> <strong>in</strong> the Netherlands, Belgium, France, Germany, Italy,<br />

Austria and Portugal.<br />

USP<br />

--<br />

Luggage transfer<br />

--<br />

Comfortable hotels, <strong>in</strong>clud<strong>in</strong>g breakfast<br />

--<br />

Flexible routes<br />

--<br />

Own bike or rental bike (to <strong>in</strong>clude e-bikes)<br />

Selection<br />

ADE Actief door Europa offers <strong>in</strong>dividual<br />

cycl<strong>in</strong>g <strong>holidays</strong> from hotel to hotel and<br />

a number s<strong>in</strong>gle hotel-based trips. The<br />

six-day Belgian Coast cycl<strong>in</strong>g holiday<br />

takes customers past Bruges, through<br />

the Ysermonde nature reserve and along<br />

the coast. Trips can be booked from<br />

April up to and <strong>in</strong>clud<strong>in</strong>g December.<br />

Synergies<br />

ADE is active <strong>in</strong> the area of resale and creat<strong>in</strong>g synergies where cycl<strong>in</strong>g<br />

<strong>holidays</strong> are concerned.<br />

116


VI. Partner overview: Inspirators<br />

Phone-Sq +31 (0)3 232 72 18<br />

Envelope <strong>in</strong>fo@groteroutepaden.be<br />

www.groteroutepaden.be<br />

Map-mark Beatrijslaan 72, 2050 Antwerp, Belgium<br />

Non-profit organisation responsible for the promotion of<br />

long-distance cycl<strong>in</strong>g and hik<strong>in</strong>g <strong>in</strong> <strong>Flanders</strong><br />

Activity<br />

Grote Routepaden vzw is responsible for the design, signpost<strong>in</strong>g, description<br />

and promotion of a network of long-distance cycl<strong>in</strong>g routes (LF-routes) and<br />

long-distance hik<strong>in</strong>g trails (GR-routes) <strong>in</strong> <strong>Flanders</strong>. This network is part of the<br />

European network of long-distance cycle and hik<strong>in</strong>g paths.<br />

Selection<br />

Grote Routepaden focuses on multi-day cycl<strong>in</strong>g <strong>holidays</strong> across long-distance<br />

routes and provides all the <strong>in</strong>formation and documents needed to take this<br />

k<strong>in</strong>d of trip on your own.<br />

Synergies<br />

For <strong>in</strong>formation on long-distance cycle routes <strong>in</strong> <strong>Flanders</strong>, Grote<br />

Routepaden is the place to go. Not only this, it also functions as a platform<br />

for others to advertise their products to this specific target audience. We<br />

are also experts <strong>in</strong> develop<strong>in</strong>g products and publications for long-distance<br />

cyclists and hikers.<br />

117


VI. Partner overview: Inspirators<br />

Phone-Sq +31 (0)477 356 532<br />

Envelope Pascal.Brackman@RouteYou.com<br />

www.routeyou.com<br />

Map-mark Kerkstraat 108, 9050 Ghent, Belgium<br />

Cycl<strong>in</strong>g route planner<br />

Activity<br />

With a RouteYou cycl<strong>in</strong>g route planner you can put together your own<br />

cycl<strong>in</strong>g <strong>holidays</strong>. You make the routes and all their correspond<strong>in</strong>g details<br />

available to your customers on your own website.<br />

Selection<br />

The focus is always on the type of cyclist <strong>in</strong> your target group:<br />

--<br />

the relaxed, recreational cyclist<br />

--<br />

the adventurous mounta<strong>in</strong> biker<br />

--<br />

the sports and rac<strong>in</strong>g enthusiast.<br />

Choose from the follow<strong>in</strong>g <strong>in</strong>dividual networks:<br />

--<br />

the tried and true, <strong>in</strong>credible cycle node network<br />

--<br />

the popular <strong>Flanders</strong> MTB network<br />

--<br />

the rac<strong>in</strong>g bike routes that form the cycl<strong>in</strong>g classics<br />

Set up different POIs along the route of a specific theme:<br />

--<br />

art<br />

--<br />

beer<br />

--<br />

cycl<strong>in</strong>g classics, etc.<br />

118


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Build<strong>in</strong>g Blocks<br />

This extensive and varied selection of build<strong>in</strong>g<br />

blocks will help you put together your own<br />

cycl<strong>in</strong>g holiday. There are hotels, B&Bs and<br />

holiday homes, all of which have primarily<br />

been selected based on whether the sleep<strong>in</strong>g<br />

accommodations meet the needs of your own<br />

customers. Interactive experience centres, tourist<br />

offices, excursions, etc. are all situated along<br />

<strong>Flanders</strong>’ most magnificent cycl<strong>in</strong>g routes.<br />

119


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)2 655 03 84<br />

www.mart<strong>in</strong>shotels.com<br />

Map-mark Avenue du Lac 87, 1332 Genval<br />

Mart<strong>in</strong>’s Hotels<br />

Activity<br />

Mart<strong>in</strong>’s Hotels is a family<br />

owned hotel group with 13<br />

hotels, 3 luxury spa centers and<br />

7 cul<strong>in</strong>ary restaurants <strong>in</strong> various<br />

cities <strong>in</strong> Belgium. Each of these<br />

hotels has his own character<br />

and comb<strong>in</strong>es modern luxury<br />

with a trendy atmosphere and a<br />

warm welcom<strong>in</strong>g.<br />

<strong>Bike</strong> friendly packages<br />

Mart<strong>in</strong>’s Hotels also offers packages and promotions dur<strong>in</strong>g the whole year.<br />

In this way also bike packages (with or without bike rental) are possible <strong>in</strong><br />

several of our hotels. Also short bike <strong>holidays</strong> with transfers between hotels <strong>in</strong><br />

for example Leuven, Mechelen and Brussels are an option.<br />

--<br />

Bilzen<br />

--<br />

Bruges<br />

--<br />

Brussels<br />

--<br />

Genval<br />

--<br />

Louva<strong>in</strong>-la-Neuve<br />

--<br />

Leuven<br />

--<br />

Mechelen<br />

--<br />

Tubeke<br />

--<br />

Waterloo<br />

120


Accessible tourism is one of the key<br />

goals <strong>in</strong> <strong>Flanders</strong>. A broad range of holiday<br />

accommodations, day trips, dr<strong>in</strong>ks<br />

and d<strong>in</strong><strong>in</strong>g locations, events, etc. that<br />

are fully accessible and <strong>in</strong>clude adapted<br />

transport, care or additional aids on<br />

holiday. These options also extend to a<br />

great many adapted cycl<strong>in</strong>g routes.<br />

›<br />

Read more about accessible tourism<br />

121


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Antwerp<br />

Hostel Bed MUZET - Youth hostel<br />

Phone-Sq +32(0)3 488 60 36<br />

Envelope <strong>in</strong>fo@bedmuzet.be<br />

www.bedmuzet.be<br />

Map-mark Volmolenstraat 65, 2500 Lier<br />

Corbie Hotels - Hotel<br />

Phone-Sq +32(0)14 31 98 71<br />

Envelope mol@corbiehotel.com<br />

www.corbie.be<br />

Map-mark Corbiestraat 64, 2400 Mol<br />

Hampton by Hilton Antwerp Central Station - Hotel<br />

Phone-Sq +32(0)3 303 71 79<br />

Envelope <strong>in</strong>fo@hamptonantwerpcs.com<br />

http://hampton<strong>in</strong>n3.hilton.com/en/hotels/belgium/<br />

hampton-by-hilton-antwerp-central-station-<br />

ANRCSHX/<strong>in</strong>dex.html<br />

Map-mark Pelikaanstraat 10-16, 2018 Antwerp<br />

Campervan site Siesta – La Cant<strong>in</strong>a - Campervan site and outdoor weekend pub<br />

Phone-Sq +32(0)478 23 17 84<br />

Envelope <strong>in</strong>fo@caravanparksiesta.be<br />

www.caravanparksiesta.be<br />

Map-mark Corsicabaan 9, 2275 Wechelderzande (Lille)<br />

De Lilse Bergen - Campsite and recreation area<br />

Phone-Sq +32(0)14 55 79 01<br />

Envelope <strong>in</strong>fo@lilsebergen.be<br />

www.delilsebergen.be<br />

Map-mark Strandweg 6, 2275 Lille<br />

122


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)3 288 33 33<br />

Envelope <strong>in</strong>fo@hotelessenza.be<br />

www.hotelessenza.be<br />

Map-mark Essendries 2, 2870 Kalfort-Puurs<br />

Hotel Essenza<br />

Activity<br />

Hotel Essenza is the ultimate<br />

comb<strong>in</strong>ation of small-scale authenticity<br />

with all the trapp<strong>in</strong>gs of a luxury hotel.<br />

It’s the perfect place to call base camp<br />

for endless hikes and bike trips along<br />

the tranquil waters of the Scheldt and<br />

Rupel rivers, which can be followed<br />

up by a d<strong>in</strong>ner replete with cul<strong>in</strong>ary<br />

delights <strong>in</strong> the hotel restaurant, which always puts pure, fresh and seasonal products<br />

first <strong>in</strong> its cook<strong>in</strong>g and presentation.<br />

From this location your customers also have the opportunity to visit any number<br />

of well-known or lesser-known breweries, or to go <strong>in</strong> search of Belgium's wartime<br />

history at one of the many forts or barracks.<br />

Four special packages<br />

All packages <strong>in</strong>clude meals at our restaurant.<br />

--<br />

40-45 package: experience the impact of war on two Flemish brothers and<br />

their families <strong>in</strong> this Studio 100 musical theatre special<br />

--<br />

cycl<strong>in</strong>g and hik<strong>in</strong>g package: for <strong>in</strong>f<strong>in</strong>ite avenues of exploration of the region<br />

--<br />

discovery package: immerse yourself <strong>in</strong> the wartime history of both WWI<br />

and WWII.<br />

--<br />

wellness package: take the time to catch up and enjoy one another's company<br />

123


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

B&B Molmento - Bed & Breakfast<br />

Phone-Sq<br />

Envelope<br />

<br />

Map-mark<br />

+32(0)14 75 68 51<br />

+32(0)498 61 41 31<br />

<strong>in</strong>fo@molmento.be<br />

www.molmento.be<br />

St.-Leonardusstraat 12, 2400 Mol<br />

Monnikenhoeve - Holiday home<br />

Phone-Sq +32(0)475 29 75 34<br />

Envelope filip@monnikenhoeve.com<br />

www.monnikenhoeve.com<br />

Map-mark Monnikenhofstraat 265, 2040 Antwerp-Berendrecht<br />

APB Zilvermeer - Recreation park<br />

Phone-Sq +32(0)14 82 95 00<br />

Envelope <strong>in</strong>fo@zilvermeer.be<br />

www.zilvermeer.be<br />

Map-mark Zilvermeerlaan 2, 2400 Mol<br />

Hotel Vé - Hotel (Mercure)<br />

Phone-Sq +32(0)15 700 700<br />

Envelope <strong>in</strong>fo@hotelve.com<br />

www.hotelve.com<br />

Map-mark Vismarkt 14, 2800 Mechelen<br />

B&B Tspijker - B&B<br />

Phone-Sq +32(0)14 32 12 23<br />

Envelope tspijker@telenet.be<br />

www.tspijker.be<br />

Map-mark Volmolenheide 57, 2400 Mol<br />

124


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)472 22 20 73<br />

Envelope <strong>in</strong>fo@piknikfabrik.be<br />

www.piknikfabrik.be<br />

Piknikfabrik<br />

The Piknikfabrik makes freshly prepared picnic<br />

baskets available <strong>in</strong> nature. By us<strong>in</strong>g a unique<br />

code, your customers can open one of our<br />

giant picnic baskets, eat what’s <strong>in</strong>side, and then<br />

pack what's left back <strong>in</strong> aga<strong>in</strong>. Our baskets are<br />

delivered year round for groups of 10 people or<br />

more. The picnic baskets <strong>in</strong>clude a selection of<br />

warm and cold dishes, dr<strong>in</strong>ks and local products.<br />

Your customers can explore every corner of the Kalmthoutse Heide cross-border<br />

park by bike and enjoy a cosy open-air lunch along the way.<br />

Gagelhof - Youth Hostel<br />

Phone-Sq +32(0)3 385 16 42<br />

Envelope zoersel@vjh.be<br />

www.jeugdherbergen.be/en/zoersel<br />

Map-mark Gagelhoflaan 18, Zoersel<br />

Toerisme Zoersel - Tourist Office<br />

Phone-Sq +32(0)3 312 27 61<br />

Envelope patrick.debaere@hotmail.com<br />

www.toerismezoersel.be<br />

Map-mark p/a Parklaan 3, 2980 Zoersel<br />

125


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)479 379 832<br />

Envelope suzy@synergo.be<br />

www.domussilva.be<br />

Map-mark Bossen 16, 2500 Lier<br />

Domus Silva<br />

Hav<strong>in</strong>g been listed as immoveable heritage and situated on a 500 acre piece of land,<br />

Domus Silva is a farm drenched <strong>in</strong> character and history. The rooms, located <strong>in</strong> the<br />

adjo<strong>in</strong><strong>in</strong>g stables, have a contemporary design and are lavishly furnished. Each room<br />

has its own style. What’s more, the art cities of Antwerp and Mechelen are less than<br />

20 km away by bike. Guests are always personally welcomed on arrival and <strong>in</strong> their<br />

own language, wherever possible. Our mission is to provide our guests with an<br />

authentic experience, adapted to their specific needs.<br />

Extensive offer<br />

Our offer <strong>in</strong>cludes short <strong>holidays</strong> that allow for a stay <strong>in</strong> the beautiful tranquillity<br />

of nature. It's also where local products, regional beers, Belgian cheeses, etc. can be<br />

sampled and enjoyed. Our guests usually come for a mix of exercise (cycl<strong>in</strong>g, hik<strong>in</strong>g)<br />

and relaxation (gastronomy, wellness). We have four basic packages for a one-night<br />

stay:<br />

--<br />

a wellness package <strong>in</strong>clud<strong>in</strong>g three hours of sauna<br />

--<br />

a cul<strong>in</strong>ary package <strong>in</strong>clud<strong>in</strong>g a four-course menu<br />

--<br />

a cycl<strong>in</strong>g package <strong>in</strong> cooperation with Visit Lier (Cycl<strong>in</strong>g D<strong>in</strong>ner)<br />

--<br />

a hik<strong>in</strong>g package that traces the double r<strong>in</strong>g of defensive forts surround<strong>in</strong>g<br />

Antwerp<br />

On the way to the Best of <strong>Flanders</strong><br />

Domus Silva is situated on the Best of <strong>Flanders</strong> Route, between nodes 35 and 49.<br />

Its position<strong>in</strong>g is what motivated us to develop a multi-day package (3 nights, <strong>in</strong>cl.<br />

breakfast) for foreign guests that is based on this route and which <strong>in</strong>cludes visits to<br />

the art cities of Mechelen and Antwerp.<br />

126


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)14 88 96 00<br />

Envelope sales@corsendonkhotels.com<br />

www.corsendonkhotels.com<br />

Map-mark Korte Vianenstraat 2, 2300 Turnhout<br />

Corsendonk Hotels & Clubs<br />

Corsendonk Hotels has six hotels <strong>in</strong> <strong>Flanders</strong><br />

with over 500 rooms <strong>in</strong> total. Five of the six<br />

hotels are located <strong>in</strong> the flat, green region of<br />

the Kempen, with each hotel an unparalleled<br />

site for a cycl<strong>in</strong>g holiday. The 6th location is<br />

located on the coast.<br />

For groups, a cycl<strong>in</strong>g package that tours<br />

through the Kempen, <strong>in</strong>clud<strong>in</strong>g luggage<br />

transport is an absolute must. This allows<br />

your customers to stay <strong>in</strong> different hotels<br />

and discover all the magnificent sites the<br />

Kempen has to offer.<br />

All of our hotels offer customised cycl<strong>in</strong>g packages. <strong>Bike</strong> rental, secure storage of<br />

your own bikes and the charg<strong>in</strong>g of any e-bikes are also options that the hotels<br />

make available. The hotel group offers different types of hotels for every budget,<br />

so that everyone can f<strong>in</strong>d someth<strong>in</strong>g to their lik<strong>in</strong>g.<br />

Hotel Karmel - Hotel<br />

Phone-Sq +32(0)14 21 60 20<br />

Envelope <strong>in</strong>fo@hotelkarmel.be<br />

www.hotelkarmel.be<br />

Map-mark Grote Markt 39, 2200 Herentals<br />

127


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

The Brewery bvba – BeerWalk - Cultural beer walks<br />

Phone-Sq +32(0)3 366 21 00<br />

Envelope <strong>in</strong>fo@beerwalk.be<br />

www.beerwalk.be<br />

Map-mark Hemelshoek 235, 2590 Berlaar<br />

Limburg<br />

Lanaken - Municipality<br />

Phone-Sq +32(0)89 73 07 02<br />

Envelope katrijn.vrancken@lanaken.be<br />

www.visitlanaken.be<br />

Map-mark Neerharenweg 12, 3620 Lanaken<br />

Genk - City<br />

Phone-Sq +32(0)89 65 44 90<br />

Envelope visit@genk.be<br />

www.visitgenk.be<br />

Map-mark C-M<strong>in</strong>e 10 bus 2, 3600 Genk<br />

Maas & Mechelen - B&B – Massage – Wellness<br />

Phone-Sq +32(0)487 17 50 51<br />

Envelope <strong>in</strong>fo@maasenmechelen.be<br />

www.maasenmechelen.be<br />

Map-mark Grotestraat 94, 3631 Maasmechelen<br />

128<br />

Holiday Suites - Holiday rentals<br />

Phone-Sq +32(0)2 588 03 03<br />

Envelope<br />

<br />

Map-mark<br />

<strong>in</strong>fo@<strong>holidays</strong>uites.be<br />

www.<strong>holidays</strong>uites.be/en/accommodation/<strong>holidays</strong>uites-limburg/<br />

Hengelhoefdreef 5, 3530 Houthalen-Helchteren


There’s no better time to visit<br />

<strong>Flanders</strong> and discover the Flemish<br />

Masters than from 2021 to 2022,<br />

when the Royal Museum of F<strong>in</strong>e<br />

Arts <strong>in</strong> Antwerp will be reopened,<br />

450 years of Bruegel's life and work<br />

will be celebrated, and the Ghent<br />

Altarpiece will be restored and<br />

returned to its home at St Bavo's<br />

Cathedral <strong>in</strong> Ghent.<br />

›<br />

More about the Flemish<br />

Masters route<br />

129


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)89 44 01 31<br />

Envelope <strong>in</strong>fo@differenthotels.com<br />

www.differenthotels.com<br />

Map-mark Europlaan 38, 3600 Genk<br />

Different Hotels - Hotel<br />

There are ten hotels and a<br />

B&B <strong>in</strong> the Different Hotels<br />

cha<strong>in</strong> scattered throughout<br />

Limburg, each of which has<br />

its own unique character and<br />

approach. And naturally, they<br />

are all...different!<br />

Each of the group’s hotels will<br />

<strong>in</strong>dulge your customers with<br />

its own characteristic touch.<br />

No one hotel does it the same<br />

way. Or perhaps... they all want<br />

to make someth<strong>in</strong>g special out<br />

of their guests’ stay.<br />

Fietsvriendelijke<br />

arrangementen<br />

Eurotel Lanaken, Hotel Atlantis, Eburon Hotel and M Hotel are especially good<br />

options for a successful cycl<strong>in</strong>g package.<br />

--<br />

Locked bicycle park<strong>in</strong>g facilities <strong>in</strong>clud<strong>in</strong>g charg<strong>in</strong>g po<strong>in</strong>ts for e-bikes<br />

--<br />

Signposted cycl<strong>in</strong>g routes and a number of different cycl<strong>in</strong>g maps available<br />

--<br />

Individual bicycle packages on www.differenthotels.com/en<br />

--<br />

<strong>Bike</strong> rental between April & October<br />

--<br />

Located next to or on a cycle route network<br />

--<br />

Special rates for cycl<strong>in</strong>g groups/bicycle clubs<br />

130


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)11 42 15 52<br />

Envelope toerisme@ber<strong>in</strong>gen.be<br />

www.toerismeber<strong>in</strong>gen.be<br />

Map-mark Koolmijnlaan 203, 3582 Ber<strong>in</strong>gen<br />

Ber<strong>in</strong>gen - City<br />

It's become more or less the standard to hear Ber<strong>in</strong>gen and the be-MINE uttered <strong>in</strong><br />

the same breath. As a city, Ber<strong>in</strong>gen is <strong>in</strong>extricably l<strong>in</strong>ked to its m<strong>in</strong><strong>in</strong>g past and<br />

be-M<strong>in</strong>e really is its best tourist asset. Nowhere else has a m<strong>in</strong><strong>in</strong>g site been preserved<br />

<strong>in</strong> such excellent condition, and there's no other place where the mix between<br />

heritage, recreation and tourism has been such a resound<strong>in</strong>g success.<br />

be-M<strong>in</strong>e<br />

There are so many th<strong>in</strong>gs for your customers to do <strong>in</strong><br />

Ber<strong>in</strong>gen: go on a shopp<strong>in</strong>g extravaganza on be-MINE<br />

Boulevard, take a swim <strong>in</strong> Sportoase's diverse water<br />

recreation facilities, have a climb<strong>in</strong>g and boulder<strong>in</strong>g<br />

adventure at Alpamayo, practice div<strong>in</strong>g and snorkell<strong>in</strong>g<br />

at Todi, explore the M<strong>in</strong>e Museum, play on Adventure<br />

Mounta<strong>in</strong> (de avonturenberg), take a stroll or go<br />

cycl<strong>in</strong>g across the Coal Track or take the mounta<strong>in</strong><br />

bike out for a sp<strong>in</strong> on the sides of the slag heap.<br />

<strong>Bike</strong> Valley Experience<br />

For groups, there is also an option of book<strong>in</strong>g a visit to <strong>Flanders</strong>' <strong>Bike</strong> Valley and<br />

Ridley: m<strong>in</strong> 10 persons and max 20 persons. Reservations are required.<br />

Camp<strong>in</strong>g ’t Soete Dal - Campsite and chalet rentals<br />

Phone-Sq +32(0)89 61 18 11<br />

Envelope <strong>in</strong>fo@soetedal.be<br />

www.soetedal.be<br />

Map-mark Molenblookstraat 64, 3690 Zutendaal<br />

131


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)11 60 69 99<br />

Envelope <strong>in</strong>fo@terdolen.be<br />

www.terdolen.be<br />

Map-mark Eikendreef 21, 3530 Houthalen-Helchteren<br />

Ter Dolen - Brewery<br />

Beer lovers have been able to enjoy<br />

the Ter Dolen Blond s<strong>in</strong>ce 1994 at the<br />

Ter Dolen castle brewery. 24 years<br />

later, what started out as a smallscale<br />

effort expanded to <strong>in</strong>clude<br />

the seven Certified Belgian Abbey<br />

Beers that can now be found on the<br />

brewery's menu. The ultramodern<br />

brewery is located with<strong>in</strong> the walls<br />

of a medieval square farm, with<br />

a castle form<strong>in</strong>g its impressive<br />

backdrop. These elements create a<br />

lovely and coherent whole out of<br />

the De Dool brewery grounds.<br />

Nestled <strong>in</strong> the middle of its lush green surround<strong>in</strong>gs, the Ter Dolen castle<br />

brewery provides visitors with an opportunity to relax and enjoy one of its<br />

beers on the rustic and homely terrace. A guided tour of the brewery is also<br />

possible on Saturdays, Sundays and public <strong>holidays</strong> start<strong>in</strong>g at 3 p.m. All are<br />

welcome. Just visit the website www.terdolen.be and sign up.<br />

Hotel Stiemerheide - Hotel<br />

Phone-Sq +32(0)89 35 58 28<br />

Envelope raquel.voorjans@stiemerheide.be<br />

www.stiemerheide.be<br />

Map-mark Wiemesmeerstraat 105, 3600 Genk<br />

132


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)11 57 55 84<br />

Envelope <strong>in</strong>fo@villachrist<strong>in</strong>a.be<br />

www.villachrist<strong>in</strong>a.be<br />

Map-mark Stad 4, 3930 Hamont-Achel<br />

Villa Christ<strong>in</strong>a - B&B<br />

Located at the heart of Hamont, Villa Christ<strong>in</strong>a is<br />

a listed and protected tradesmen residence exudes<br />

authenticity and has been equipped with every<br />

modern comfort.<br />

When it comes to enjoy<strong>in</strong>g the idyllic natural<br />

surround<strong>in</strong>gs while travell<strong>in</strong>g the level paths of<br />

the area, either on foot or by bike, there’s no better place to start out than from<br />

Villa Christ<strong>in</strong>a. <strong>Bike</strong> maps are provided free of charge. Secure bicycle storage is also<br />

available and owners or renters of e-bikes can charge their bikes for free. By mak<strong>in</strong>g<br />

a reservation <strong>in</strong> advance, bike rental is also an available option.<br />

Dienst Toerisme Borgloon - Tourist Office<br />

Phone-Sq +32(0)12 67 36 53<br />

Envelope toerisme@borgloon.be<br />

www.borgloon.be<br />

Map-mark Stadhuis Markt z/n 3840 Borgloon<br />

East <strong>Flanders</strong><br />

Den Hof - Restaurant – bar – party room<br />

Phone-Sq +32(0)9 345 60 48<br />

Envelope mol@denhof.be<br />

www.denhof.be<br />

Map-mark Stationsstraat 22, 9060 Zelzate<br />

133


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)474 57 58 78<br />

Envelope charlotte@vbdck.be<br />

www.vbdck.be<br />

Map-mark Antwerpse Steenweg 12, 9140 Tielrode<br />

Verbeeck-Back-De Cock Brewery (VBDCK) - Brewery<br />

The VBDCK Brewery is a young,<br />

<strong>in</strong>novative brewery with a unique<br />

selection. The brewery’s location is<br />

lovely and is made strik<strong>in</strong>g by its<br />

carefully curated synthesis of old<br />

and new.<br />

Guided tours of the brewery with<br />

beer tast<strong>in</strong>g can be arranged<br />

subject to reservation.<br />

Lozer Lodge - Holiday homes/sem<strong>in</strong>ar rooms/events<br />

Phone-Sq +32(0)477 40 92 72<br />

Envelope <strong>in</strong>fo@lozerlodge.be<br />

www.lozerlodge.be<br />

Map-mark Spiegelstraat 1, 9770 Kruishoutem<br />

Villa Emma - Small-scale accommodation (B&B)<br />

Phone-Sq +32(0)9 259 21 95<br />

Envelope <strong>in</strong>fo@villa-emma.be<br />

www.villa-emma.eu<br />

Map-mark Waterdreef 13, 9040 Ghent<br />

134


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)55 69 99 65<br />

Envelope <strong>in</strong>fo.oudenaarde@leopoldhotels.com<br />

www.premgroup.com<br />

Map-mark De Ham 14, 9700 Oudenaarde<br />

Leopold Hotel Oudernaarde - Hotel<br />

The hotel is located <strong>in</strong> the centre of<br />

Oudenaarde, just a 3 m<strong>in</strong>utes walk<br />

from the Tour of <strong>Flanders</strong> Centre<br />

and the Grote Markt (large, central<br />

market). It's easily accessible by<br />

car and has free park<strong>in</strong>g <strong>in</strong> front<br />

of the hotel. It also has a locked<br />

bicycle garage <strong>in</strong> the hotel itself and<br />

is equipped with a hose to spray<br />

down bicycles. Free WiFi is available<br />

throughout the hotel.<br />

De Zonnebrug – B&B De Dijkhoeve - B&B<br />

Phone-Sq +32(0)495 58 42 31<br />

Envelope <strong>in</strong>fo@dezonnebrug.be<br />

www.dezonnebrug.be<br />

Map-mark Beoostereedepolderdijk 6, 9982 S<strong>in</strong>t-Laure<strong>in</strong>s<br />

De Kleppe - Holiday home<br />

Phone-Sq +32(0)55 42 37 53<br />

Envelope griet@dekleppe.be<br />

www.dekleppe.be<br />

Map-mark Everbeekplaats 4, 9660 Everbeek<br />

135


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)53 211 01 00<br />

Envelope <strong>in</strong>fo@towerhotelaalst.com<br />

www.towerhotelaalst.com<br />

Map-mark Vrijheidstraat 62, 9300 Aalst<br />

Tower Hotel - Hotel<br />

We offer our guests the bicycle storage they<br />

need, based on the k<strong>in</strong>d of bicycle is brought <strong>in</strong>.<br />

We also have a large car park adjacent to the<br />

hotel with 24/7 camera surveillance. Would you<br />

rather park your bike <strong>in</strong>side? It's our pleasure to<br />

make our meet<strong>in</strong>gs rooms available dur<strong>in</strong>g the<br />

weekend. Tower Hotel is also the place to go for<br />

the customers you have who need to charge their<br />

e-bikes.<br />

The perfect location<br />

Aalst is the perfect place to start a cycl<strong>in</strong>g holiday <strong>in</strong> the Denderland.<br />

What’s more, Tower Hotel is also a great base for cycl<strong>in</strong>g routes through the<br />

Pajottenland, Waasland, Scheldt Valley and the Flemish Ardennes.<br />

Group facilities<br />

Groups are able to enjoy half board where the hotel provides a varied buffet<br />

consist<strong>in</strong>g of house-made quiche, house-made soup, pastas, salads, sandwiches<br />

and various desserts made with regional products and prepared on site.<br />

De Boerekreek Prov<strong>in</strong>cial Sports Centre<br />

Recreation and accommodation centre<br />

Phone-Sq +32(0)9 218 96 72<br />

Envelope boerekreek@oost-vlaanderen.be<br />

www.boerekreek.be<br />

Map-mark S<strong>in</strong>t-Jansstraat 132, 9982 S<strong>in</strong>t-Jan-<strong>in</strong>-Eremo<br />

136


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)9 282 31 44<br />

Envelope <strong>in</strong>fo@auberge-du-pecheur.be<br />

www.auberge-du-pecheur.be<br />

Map-mark Pontstraat 41, 9831 S<strong>in</strong>t-Martens-Latem<br />

Auberge du Pêcheur<br />

Auberge du Pêcheur is located on the banks of the Lys and serves as an ideal base<br />

for sports-lov<strong>in</strong>g hotel guests. Dur<strong>in</strong>g their stay, your customers will discover the Lys<br />

Valley on foot, by bike or by boat. In the lush greenery of the auberge's surround<strong>in</strong>gs<br />

they'll have the opportunity to kick back and relax after a hard day's cycl<strong>in</strong>g, hik<strong>in</strong>g<br />

or any other activity. Our brasserie will then pamper them with the mouth-water<strong>in</strong>g<br />

dishes on its menu.<br />

Auberge du Pêcheur borders on node 68, from which po<strong>in</strong>t the whole of the Lys<br />

Valley is ready and wait<strong>in</strong>g to be discovered by bike. The hotel offers:<br />

--<br />

21 charm<strong>in</strong>g hotel rooms<br />

--<br />

a brasserie open every day of the<br />

week<br />

--<br />

a full breakfast buffet<br />

--<br />

a lovely garden on the banks of<br />

the Lys<br />

--<br />

a bicycle garage<br />

--<br />

pets are allowed for a fee<br />

--<br />

family rooms<br />

Treck Hostel - Youth Hostel<br />

Phone-Sq +32(0)9 310 76 20<br />

Envelope <strong>in</strong>fo@treckhostel.be<br />

www.treckhostel.be<br />

Map-mark Groendreef 51, 9000 Ghent<br />

137


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Artisan - Restaurant<br />

Phone-Sq +32 (0)50 66 00 20<br />

www.restaurant-artisan.be<br />

Map-mark Moerhuizestraat 50, 9990 Maldegem<br />

Flemish Brabant<br />

Hippo-Droom - Bed & Breakfast + event location<br />

B&B Hippo-Droom<br />

Phone-Sq +32(0)477 52 46 58<br />

Envelope davy@hippo-droom.be<br />

www.hippo-droom.be<br />

Map-mark Tumulidreef 7, 1560 Hoeilaart<br />

Park 7 - Family B&B<br />

Phone-Sq +32(0)488 401 577<br />

Envelope welcome@park7.be<br />

www.park7.be<br />

Map-mark Kasteelpark 7, 3040 Huldenberg<br />

Hotel Axis - Hotel<br />

Phone-Sq +32(0)2 759 30 33<br />

Envelope axis.hotel@skynet.be<br />

www.hotelaxis.be<br />

Map-mark Leuvensesteenweg 749, 3071 Kortenberg<br />

Belev<strong>in</strong>gscentrum 14-18 Tildonk<br />

Interactive experience centre/Tourist Visitor Centre<br />

Phone-Sq +32(0)471 97 36 42<br />

Envelope grooteoorlog@vlaamsbrabant.be<br />

www.toerismevlaamsbrabant.be/oorlog<br />

Map-mark Kru<strong>in</strong>eikestraat 5 A, 3150 Tildonk (Haacht)<br />

138


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Station Racour.be<br />

Logeren <strong>in</strong> het station, de tre<strong>in</strong> en de spoorweghut<br />

Phone-Sq +32(0)473 87 07 73<br />

Envelope <strong>in</strong>fo@stationracour.be<br />

www.stationracour.be<br />

Map-mark Racourhalte 1, 3400 Landen<br />

Station Racour<br />

The restored Racour tra<strong>in</strong> station is<br />

located at the southernmost po<strong>in</strong>t of<br />

the Hageland, border<strong>in</strong>g Haspengouw<br />

and right on the language border.<br />

--<br />

Holiday home: a former workshop<br />

decorated as a dist<strong>in</strong>ctive 5-star<br />

accommodation for five people<br />

with every amenity at hand.<br />

--<br />

Tra<strong>in</strong> holiday homes: two restored<br />

Belgian railway carriages on<br />

the former railway bed. Each of<br />

these rail cars have been furnished as unique 4-star, 6-person accommodations<br />

offer<strong>in</strong>g every possible comfort.<br />

--<br />

Hiker’s cab<strong>in</strong>: the old railwayman's cottage where the railway workers used to<br />

store their tools, eat their meals, and even sleep on occasion has been converted<br />

<strong>in</strong>to a hiker’s cab<strong>in</strong> with a small kitchen.<br />

Racour Station is located at node 19 of the Flemish Brabant cycl<strong>in</strong>g network. Guests<br />

(from 1 person to 19 persons) can stay one or more days <strong>in</strong> the holiday homes or <strong>in</strong><br />

the hiker's cab<strong>in</strong>. Free bikes are available for all guests.<br />

139


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Sportimonium - Sports & Olympic Museum<br />

Phone-Sq +32(0)15 61 82 22<br />

Envelope sportimonium@sportimonium.be<br />

www.sportimonium.be<br />

Map-mark Trianondreef 19, 1981 Hofstade-Zemst<br />

Hotel Pluimpapaver - Hotel<br />

Phone-Sq +32(0)16 50 22 19<br />

Envelope <strong>in</strong>fo@pluimpapaver.be<br />

www.pluimpapaver.be<br />

Map-mark Nopstal 51, 3202 Rillaar (Aarschot)<br />

Park Inn by Radisson Leuven - Hotel<br />

Phone-Sq +32(0)16 61 66 00<br />

Envelope <strong>in</strong>fo.leuven@park<strong>in</strong>n.com<br />

park<strong>in</strong>n.com/hotel-leuven<br />

Map-mark Martelarenlaan 36, 3010 Leuven<br />

Meise Botanic Garden - Botanical gardens<br />

Phone-Sq +32(0)2 260 09 20<br />

Envelope <strong>in</strong>fo@plantentu<strong>in</strong>meise.be<br />

www.plantentu<strong>in</strong>meise.be<br />

Map-mark Nieuwelaan 38, 1860 Meise<br />

Wisteria - B&B<br />

Phone-Sq +32(0)494 59 26 39<br />

Envelope gastenverblijfwisteria@telenet.be<br />

www.gastenverblijfwisteria.be<br />

Map-mark Stationsstraat 67-69, 1540 Herne<br />

140


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)16 41 72 68<br />

Envelope <strong>in</strong>fo@svennyscycl<strong>in</strong>gcenter.be<br />

www.svennyscycl<strong>in</strong>gcenter.be<br />

Map-mark Balenbergstraatje 11, 3128 Baal<br />

Sven Nys Cycl<strong>in</strong>g Center<br />

The Sven Nys Cycl<strong>in</strong>g Center is a one-of-a-k<strong>in</strong>d location where all spotlights are<br />

on the bike. Your customers will discover everyth<strong>in</strong>g there is to know about<br />

off-road bik<strong>in</strong>g <strong>in</strong> the <strong>in</strong>teractive, experience centre, where the history of cyclocross<br />

legend Sven Nys can be found woven throughout as the common thread.<br />

Outside, up aga<strong>in</strong>st the flanks of the Balenberg, they'll be able to have the time<br />

of their lives on the famous Grand Prix Sven Nys cyclo-cross trail or on the BMX,<br />

trial and mounta<strong>in</strong> bike trail. The trails are accessible at all times, free of charge.<br />

Afterwards, they can bask <strong>in</strong> the afterglow look<strong>in</strong>g out on the unparalleled<br />

panorama visible from the terrace of the bike-friendly Velo restaurant.<br />

Visits are possible with or without a tour guide (For guided tours, please reserve<br />

<strong>in</strong> advance). The exhibition is available <strong>in</strong> NL, FR, DE and EN.<br />

141


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)16 43 81 44<br />

Envelope hello@leuvenleisure.com<br />

www.leuvenrides.leuvenleisure.com/en<br />

Map-mark Tiensestraat 5, 3000 Leuven<br />

Leuven Leisure<br />

Leuven Leisure offers high-quality<br />

activities and seeks to excel at all<br />

th<strong>in</strong>gs creative and <strong>in</strong>novative.<br />

The day-to-day operations of<br />

Leuven Leisure are managed by<br />

four historians, all graduates of<br />

the KU Leuven. They direct a<br />

team of around twenty guides<br />

and supervisors, and a steer<strong>in</strong>g<br />

group is dedicated to f<strong>in</strong>e-tun<strong>in</strong>g<br />

the content and guide-related<br />

technological aspects of the tours.<br />

Quality is found <strong>in</strong> the bigger<br />

picture and <strong>in</strong> the details!<br />

Our tours are:<br />

--<br />

High-quality: our professional team is ready 24/7 to organise and follow up<br />

activities from po<strong>in</strong>ts A to Z.<br />

--<br />

Creative: we are constantly creat<strong>in</strong>g new content and new programs. Noth<strong>in</strong>g<br />

new under the sun? No, there’s always someth<strong>in</strong>g new under the sun!<br />

--<br />

Innovative: guide-related technological aspects are also always be<strong>in</strong>g reevaluated.<br />

We never stop <strong>in</strong>novat<strong>in</strong>g by draw<strong>in</strong>g on relevant, valuable<br />

technology to improve the experience.<br />

Leuven Rides offers many guided bicycle tours for groups and <strong>in</strong>dividuals alike.<br />

Tours can be customised or selected from our permanent range.<br />

142


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

EVENTS<br />

•<br />

HOTEL<br />

•<br />

MORE<br />

Phone-Sq +32(0)52 31 53 30<br />

Envelope <strong>in</strong>fo@hoteldenberg.be<br />

www.hoteldenberg.be<br />

Map-mark Bergkapelstraat 98, 1840 Londerzeel<br />

Hotel Den Berg<br />

Hotel Den Berg is a homely, 4* family hotel <strong>in</strong><br />

Londerzeel, just a stone's throw away from the A12<br />

connect<strong>in</strong>g Brussels and Antwerp. Mechelen is also<br />

only a few km away. This region boasts a some truly<br />

lovely cycl<strong>in</strong>g routes cross<strong>in</strong>g the Scheldt River Valley<br />

and pass<strong>in</strong>g through the green belt. E-bikes can also<br />

be hired from the hotel.<br />

The hotel is also just a few m<strong>in</strong>utes’ drive from a few<br />

cultural activities to be experienced, such as Fort<br />

Breedonk, and the Palm and Duvel Moortgat Breweries.<br />

West <strong>Flanders</strong><br />

Het Oud Gemeentehuis - Hotel – restaurant<br />

Phone-Sq +32(0)50 60 62 10<br />

Envelope <strong>in</strong>fo@hetoudgemeentehuis.be<br />

www.hetoudgemeentehuis.be<br />

Map-mark Processieweg 1, 8340 Oostkerke-Damme<br />

Visit Poper<strong>in</strong>ge - Public adm<strong>in</strong>istration<br />

Phone-Sq +32(0)57 34 66 76<br />

Envelope toerisme@poper<strong>in</strong>ge.be<br />

www.toerismepoper<strong>in</strong>ge.be<br />

Map-mark Grote Markt 1, 8970 Poper<strong>in</strong>ge<br />

143


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)56 27 74 70<br />

Envelope texture@kortrijk.be<br />

www.texturekortrijk.be<br />

Map-mark Noordstraat 28, 8500 Kortrijk<br />

TEXTURE, museum of flax and river Lys<br />

Texture, museum of flax and river<br />

Lys, gives cyclists an unusual look at<br />

sports equipment. That’s because <strong>in</strong> its<br />

composite form, flax fibre can be found<br />

used <strong>in</strong> all manner of applications,<br />

which <strong>in</strong>cludes sport<strong>in</strong>g equipment<br />

and materials. No element of the flax<br />

plant is wasted, a fact made tangible<br />

<strong>in</strong> the Wonder Room, where visitors<br />

can <strong>in</strong>teractively discover all of the flax<br />

plant's end products. In the Leie Room,<br />

flaxworkers tell the story of a difficult life,<br />

fraught with the ups and downs of their<br />

trade. For those with an appreciation<br />

of both history and the f<strong>in</strong>er th<strong>in</strong>gs <strong>in</strong> life, a selection of exclusive lace, l<strong>in</strong>en and<br />

damask from the museum collection may be viewed and admired <strong>in</strong> the Treasury.<br />

Texture is the perfect start<strong>in</strong>g po<strong>in</strong>t for cyclists to explore not just Kortrijk, but the<br />

Lys Valley as a whole. That's because the museum is found right on the banks of<br />

the Lys River, between cycle nodes 10 and 18.<br />

Salons de Vrede - Restaurant – Hotel<br />

Phone-Sq +32(0)51 58 92 68<br />

Envelope <strong>in</strong>fo@salonsdevrede.be<br />

www.salonsdevrede.be<br />

Map-mark Moerdijkstraat 94, 8480 Ichtegem<br />

144


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)57 30 05 98<br />

Envelope <strong>in</strong>fo@hoppecruyt.be<br />

www.hoppecruyt.be<br />

Map-mark Provenple<strong>in</strong> 69, 8972 Proven<br />

‘t Hoppecruyt<br />

On our village farm, we make our way back through more than 500 years of the<br />

history of hops and its medic<strong>in</strong>al properties. Dur<strong>in</strong>g a one and a half hour tour of<br />

the hop house, we try to determ<strong>in</strong>e whether hops still has a role to play at today's<br />

chemist. Visitors learn about contemporary cultivation techniques and get to take <strong>in</strong><br />

the breath-tak<strong>in</strong>g hop landscape.<br />

Every season is hop season<br />

Hop grower Benedikte takes visitors on an engag<strong>in</strong>g guided tour through the hop<br />

field and around the hop harvester and oast house. Dur<strong>in</strong>g the hop shoot season<br />

(March to early April) visitors can sample the freshly-cut hop shoots straight from<br />

the hopfield, and <strong>in</strong> May the <strong>in</strong>sects mak<strong>in</strong>g the hop plants their home become a<br />

po<strong>in</strong>t of focus. The hop plants beg<strong>in</strong> flower<strong>in</strong>g <strong>in</strong> the summer and as of September<br />

the hops (also known as flower cones) harvest is <strong>in</strong> full sw<strong>in</strong>g. In listen<strong>in</strong>g to ageold<br />

hop-picker songs, visitors are transported back to what life was like <strong>in</strong> the hop<br />

grow<strong>in</strong>g days of yore. To conclude the tour, visitors are treated to tast<strong>in</strong>g a unique<br />

hop brandy.<br />

Guided tours are available <strong>in</strong> Dutch, English, German and French.<br />

145


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)50 25 25 25<br />

Envelope reservations@hotelvelotel.com<br />

www.hotelvelotel.com<br />

Map-mark Handboogstraat 1B, 8000 Bruges<br />

Hotel Velotel<br />

Cyclists and cycl<strong>in</strong>g<br />

enthusiasts adore our<br />

hotel. Its proximity makes<br />

it a fantastic start<strong>in</strong>g po<strong>in</strong>t<br />

for a relaxed bike ride or<br />

a serious lap through the<br />

enchant<strong>in</strong>g h<strong>in</strong>terland.<br />

Velotel has an enclosed<br />

bicycle storage area and<br />

rents out bicycles too.<br />

Signposted cycl<strong>in</strong>g routes<br />

are available.<br />

The fitness room allows<br />

guests to hone their physical condition and rejuvenate and relax later <strong>in</strong> the sauna.<br />

Velotel also serves meals to order that meet cyclists’ specific nutritional needs.<br />

We offer rooms and have a breakfast service, with restaurant open<strong>in</strong>g hours from<br />

6 a.m. to 11 p.m. There are also quite a few people who choose to book the d<strong>in</strong>ner<br />

package (2 nights <strong>in</strong>clud<strong>in</strong>g breakfast and 1* d<strong>in</strong>ner).<br />

146


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

Phone-Sq +32(0)50 83 37 80<br />

Envelope brugge@valk.com<br />

www.hotelbrugge-oostkamp.be<br />

Map-mark Kapellestraat 146, 8020 Oostkamp<br />

Hotel Van der Valk Brugge Oostkamp<br />

--<br />

Family-friendly hotel<br />

--<br />

Super cosy bar with a fireplace<br />

--<br />

Fantastic à la carte restaurant<br />

--<br />

The hotel boasts spacious rooms with several free facilities such as: WiFi, coffee<br />

and tea mak<strong>in</strong>g facilities, an espresso mach<strong>in</strong>e, soup options, an iron and iron<strong>in</strong>g<br />

board, a safe and a free m<strong>in</strong>i bar.<br />

--<br />

The bathroom is also spacious and has not only a bath, but also has a separate<br />

walk-<strong>in</strong> shower with a ra<strong>in</strong> shower head.<br />

--<br />

Brief description of its selection (holiday types, type of platform, etc.) for bicycle<br />

tourists.<br />

--<br />

spacious, free park<strong>in</strong>g (bike racks are easily accommodated)<br />

--<br />

various cycle nodes <strong>in</strong> the area<br />

--<br />

the green countryside of Bruges<br />

--<br />

charg<strong>in</strong>g po<strong>in</strong>t for e-bikes<br />

--<br />

lockable bicycle storage<br />

--<br />

fitness and wellness with jacuzzi and sauna<br />

147


VI. Partner overview: Build<strong>in</strong>g Blocks<br />

De Machuut - Holiday home<br />

Phone-Sq +32(0)0476 98 47 49<br />

Envelope vakantiewon<strong>in</strong>gdemachuut@telenet.be<br />

www.demachuut.be<br />

Map-mark Poll<strong>in</strong>khovestraat 24, 8647 Poll<strong>in</strong>khove<br />

VVV Lo-Ren<strong>in</strong>ge - Tourist Office<br />

Phone-Sq +32(0)58 28 91 66<br />

Envelope <strong>in</strong>fo@lauka.be<br />

www.lauka.be<br />

Map-mark Markt 17a, 8647 Lo-Ren<strong>in</strong>ge<br />

’t Kasteel & ’t Koetshuys - Bed and Breakfast<br />

Phone-Sq +32(0)58 31 53 72<br />

Envelope <strong>in</strong>fo@kasteelenkoetshuys.be<br />

www.kasteelenkoetshuys.be<br />

Map-mark L<strong>in</strong>dendreef 5-7, 8630 Veurne<br />

148


VI. Catalogus: Servce Partners<br />

Service Partners of<br />

Bik<strong>in</strong>g Holidays <strong>in</strong><br />

<strong>Flanders</strong><br />

Organis<strong>in</strong>g a cycl<strong>in</strong>g holiday also <strong>in</strong>volves arrang<strong>in</strong>g a<br />

significant number of practical issues to ensure that<br />

the trip runs smoothly. The follow<strong>in</strong>g partners can be<br />

contacted for luggage transport, <strong>in</strong>surance, bike rental,<br />

bike storage, repairs, and more.<br />

149


VI. Catalogus: Servce Partners<br />

Europ Assistance - Roadside assistance and <strong>in</strong>surance<br />

USER-ALT Marjolijn Peeters<br />

Envelope marjolijn.peeters@europ-assistance.be<br />

Phone-Sq +32 2 533 76 65<br />

www.europ-assistance.be<br />

Map-mark Triomflaan 172 – 1160 Oudergem<br />

Click & <strong>Bike</strong> nv<br />

supplier of electric ebikes, equiped with a digital gps guide, available via<br />

a network of local rental partners <strong>in</strong> <strong>Flanders</strong><br />

USER-ALT<br />

Envelope<br />

<br />

Map-mark<br />

Johan Vanswijgenhoven<br />

johan.vanswijgenhoven@clickandbike.eu<br />

www.k<strong>in</strong>go.bike<br />

Industrielaan 1029 bus 1 – 3730 Hoeselt<br />

Biz<strong>Bike</strong> bvba<br />

<strong>Bike</strong> rental / group purchase <strong>in</strong>clud<strong>in</strong>g ma<strong>in</strong>tanance and reparations on location.<br />

USER-ALT Lander Tibergyn, Anton de Clercq<br />

Envelope <strong>in</strong>fo@bizbike.be<br />

Phone-Sq +32 56 900 655<br />

www.bizbike.be<br />

Map-mark Rijksweg 442 – 8710 Wielsbeke<br />

Eeuwenhout Fietsenverhuur - <strong>Bike</strong> rental (e-bikes – e-scooters)<br />

USER-ALT Lode Provost (+32 475 26 94 83)<br />

USER-ALT Stefaan Lapere (+32 476 53 71)<br />

Envelope <strong>in</strong>fo@eeuwenhout.<strong>in</strong>fo<br />

www.eeuwenhout.<strong>in</strong>fo/fietsenverhuur<br />

Map-mark Dikkebusstraat 244 – 8951 Dranouter<br />

New Customservice NCS nv - Your luggage transport <strong>in</strong> qualitative own management<br />

150<br />

USER-ALT Van<strong>in</strong>a Beeckman<br />

Phone-Sq +32 2 253 67 00<br />

Envelope van<strong>in</strong>a@newcustomservice.be<br />

www.newcustomservice.be<br />

Map-mark Leuvensesteenweg 41 – B-1800 Vilvoorde


VI. Catalogus: Servce Partners<br />

Gridbox bvba - Bicycle storage<br />

USER-ALT Piet Dijkmans<br />

Envelope <strong>in</strong>fo@gridbox.be<br />

Phone-Sq +32 487 38 94 73<br />

www.gridbox.be<br />

Just Cargo - Luggage transport<br />

USER-ALT<br />

Envelope<br />

Map-mark<br />

<br />

Michiel van den Boogaert<br />

<strong>in</strong>fo@justcargo.com<br />

Leeghwaterlaan 50 B – 5223 BA<br />

’s-Hertogenbosch – The Netherlands<br />

www.justcargo.com<br />

Fiets.be - <strong>Bike</strong> repair and ma<strong>in</strong>tenance<br />

USER-ALT<br />

Envelope<br />

<br />

Philip Duyck<br />

Philip.Duyck@fiets.be<br />

www.fiets.be<br />

Fiets & Werk<br />

<strong>Bike</strong> rental / ma<strong>in</strong>tenance, reparation and luggage transport<br />

USER-ALT Jos Vandikkelen<br />

Envelope jos.vandikkelen@velo.be<br />

Phone-Sq +32 16 29 87 43<br />

www.fietsenwerk.be<br />

Map-mark Hollestraat 1 – 3001 Leuven<br />

151


Contact us<br />

Contact us<br />

We hope to have <strong>in</strong>spired you about bike <strong>holidays</strong> <strong>in</strong> <strong>Flanders</strong>.<br />

Do you have more questions or are you look<strong>in</strong>g for specific<br />

<strong>in</strong>formation? Did you develop your own package and would you<br />

like to share that with us? Are you miss<strong>in</strong>g pieces <strong>in</strong> the creation of<br />

your bike <strong>holidays</strong>? Do not hesitate to contact us via:<br />

<strong>in</strong>fo@<strong>Flanders</strong>bike<strong>holidays</strong>trade.com<br />

Sjantal Sillius +32 (0) 3 240 63 46<br />

Do you wish to get <strong>in</strong> touch directly with one of the Prov<strong>in</strong>cial Tourist Organisations<br />

(for regional <strong>in</strong>formation and regional routes)? Below you can f<strong>in</strong>d the contact<br />

details of the bike <strong>holidays</strong> coord<strong>in</strong>ator <strong>in</strong> each of the prov<strong>in</strong>ces.<br />

Prov<strong>in</strong>ce of Antwerp<br />

USER-ALT Evel<strong>in</strong>e Sierens<br />

Phone-Sq +32 (0)3 240 63 84<br />

Envelope Evel<strong>in</strong>e.Sierens@prov<strong>in</strong>cieantwerpen.be<br />

www.prov<strong>in</strong>cieantwerpen.be<br />

Prov<strong>in</strong>ce of Limburg<br />

USER-ALT Jan Pirard<br />

Phone-Sq +32 (0)11 30 59 56<br />

Envelope Jan.Pirard@limburg.be<br />

www.visitlimburg.be<br />

Prov<strong>in</strong>ce of East <strong>Flanders</strong><br />

USER-ALT Deborah Ongena<br />

Phone-Sq +32 (0)9 267 70 51<br />

Envelope deborah.ongena@oost-vlaanderen.be<br />

www.tov.be<br />

152


Prov<strong>in</strong>ce of Flemish Brabant<br />

USER-ALT T<strong>in</strong>a Huybrechts<br />

Phone-Sq +32 (0)16 26 77 81<br />

Envelope T<strong>in</strong>a.huybrechts@vlaamsbrabant.be<br />

www.toerismevlaamsbrabant.be<br />

Prov<strong>in</strong>ce of West <strong>Flanders</strong><br />

USER-ALT Véronique Victor<br />

Phone-Sq +32 (0)50 305 558<br />

Envelope veronique.victor@westtoer.be<br />

www.westtoer.be<br />

Would you like to get <strong>in</strong> touch directly with VISITFLANDERS<br />

(for collaboration and promotion)? Contact the responsible for<br />

recreational bik<strong>in</strong>g at VISITFLANDERS.<br />

VISITFLANDERS<br />

USER-ALT Ewoud Lagr<strong>in</strong>g<br />

Phone-Sq +32 (0)2 504 03 25<br />

Envelope ewoud.lagr<strong>in</strong>g@visitflanders.com<br />

www.visitflanders.com<br />

Colophon:<br />

Responsible publisher:<br />

Tourism Prov<strong>in</strong>ce of Antwerp<br />

on behalf of the five Flemish<br />

Prov<strong>in</strong>ces & Visit <strong>Flanders</strong><br />

Copyright Photography:<br />

©Jokko, ©Lander Loeckx, ©Toerisme Leuven/Jan Kempenaers,<br />

©Toerisme Vlaams-Brabant<br />

©David Samyn /©Toerisme Oost-Vlaanderen<br />

©Gijs Van Vaerenbergh<br />

©Luc Daelemans.<br />

©Westtoer; ©Toerisme Brugge Cel Fotografie; ©Jan D’Hondt<br />

©Mie De Backer<br />

©Toerisme Prov<strong>in</strong>cie Antwerpen<br />

153<br />

Depot nr: D/2018/0408/16 - 2018/900

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!