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Display Standard - Veritas et Visus

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<strong>Veritas</strong> <strong>et</strong> <strong>Visus</strong> <strong>Display</strong> <strong>Standard</strong> February 2009<br />

With a very weak economic environment, Apple’s stock has suffered along with that of most companies – not<br />

helped by Steve Jobs’ recent health issues and transfer of executive power. Still, long-term investors in Apple are<br />

likely to be quite satisfied. The following charts show the relative stock performance of Apple, Dell, and HP:<br />

In the past two years, Apple’s stock has been quite volatile, but even considering today’s stock mark<strong>et</strong> trough, investor’s in<br />

Apple are still up by almost 20%. Over the same period, rivals HP and Dell are down by about 20% and 60% respectively.<br />

(For the period 02/13/2007-02/12/2009).<br />

Over the past five years, investors in Apple’s stock have enjoyed an 800% r<strong>et</strong>urn on their investment, a sacrifice from highs<br />

from late in 2007 and early 2008. HP’s stock is much less volatile and investors would be up by more than 50%. Investors in<br />

Dell’s stock continue to struggle with a five-year performance that has cost investors almost 75% of their outlay. Put<br />

differently, $100 invested in Apple five years ago is now worth about $800, in HP is worth about $150, and in Dell is worth<br />

about $25. (For the period 02/16/2004-02/09/2009).<br />

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