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<strong>Veritas</strong> <strong>et</strong> <strong>Visus</strong> <strong>Display</strong> <strong>Standard</strong> February 2009<br />
The financial standard…<br />
Apple’s 2008 PC revenues exceed iPod revenues<br />
92<br />
by Mark Fihn<br />
In late January, Apple released its latest quarterly financial report for the period through December 31, 2008. For<br />
several years now, Apple’s reports have provided some interesting information about both Apple’s business and<br />
about the computer business in general – identifying early trends toward the increased popularity of consumerbased<br />
PCs versus business-based devices, and the trend to notebook PCs over that of desktop PCs. While Apple’s<br />
iPod and iPhone business attract headlines, it’s interesting to note that Apple’s PC business has seen a resurgence in<br />
recent years, such that their PC business is now significantly larger than their MP3 business and showing signs of<br />
growing at a faster rate.<br />
Despite a weak economy in the second half of 2008, Apple’s PC unit volumes surged, trebling in just five years. Apple<br />
continues to lead in the transition from desktop to notebooks, with almost 65% of revenues coming from notebook in 2008.<br />
Apple was able to sustain ASPs for both desktops and notebooks in 2008, with notebooks been able to shrink the<br />
price gap b<strong>et</strong>ween their desktops and notebooks, with notebook ASPs actually lower by $65/unit for notebooks than<br />
for desktops. Apple’s PC revenues in 2008 exceeded iPod and accessory revenues by more than $2 billion.<br />
Contrary to mark<strong>et</strong> trends, Apple has actually increased ASPs since 2005. The chart on the right shows that Apple’s<br />
PC business significantly outperformed the iPod business during 2008.
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