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<strong>Veritas</strong> <strong>et</strong> <strong>Visus</strong> <strong>Display</strong> <strong>Standard</strong> February 2009<br />
Background Information for the LCD Shoot-Out<br />
Comparison of Top-of-the-Line Flagship Models from Samsung, Sharp and Sony<br />
and Mid-Line models from LG, Samsung and Sony<br />
63<br />
by Raymond Soneira<br />
Dr. Raymond Soneira is the founder, president and CEO of <strong>Display</strong>Mate Technologies<br />
Corporation. He has a Ph.D. in Physics from Princ<strong>et</strong>on University, where he spent five<br />
years as a long-term member of the Institute for Advanced Study. He has authored more<br />
than 35 research articles in scientific journals on physics and computer science.<br />
Backgrounder Introduction: This Report includes background information and<br />
summarizes the conclusions of the LCD Shoot-Out. The LCD Shoot-Out was jointly<br />
produced by <strong>Display</strong>Mate Technologies and Insight Media. The technical analysis was<br />
performed by Dr. Raymond Soneira, President of <strong>Display</strong>Mate Technologies.<br />
http:www.displaymate.com, http://www.insightmedia.info<br />
This report d<strong>et</strong>ails the benchmark testing that was done on a number of top and middle-of-the line LCD HDTVs.<br />
These TVs were arranged side-by-side in a shoot-out configuration and compared to each other and to reference<br />
PDP and CRT monitors. The report summarizes the main shoot-out results and includes many photos, tables,<br />
graphs and figures to aid in understanding how the tests were done, why they were done and the significance of the<br />
results.<br />
While on-axis performance is quite good in these LCD TVs, at off angles the color shifts are noticeable and<br />
potentially a serious problem. Worse, TVs with native extended color gamuts produced significantly larger color<br />
errors at off angles.<br />
Many in the industry will find the off-axis results not unexpected, but the level of color inaccuracy and the<br />
enhanced effect with wide color gamut displays, was a surprise to us and to everyone that came by to observe the<br />
test results. Understanding these effects can help system integrators and OEMs select the best LCD for their<br />
applications, and LCD manufacturers to do a b<strong>et</strong>ter job with the next generation products.<br />
The figure below shows a panoramic photograph of the shoot-out with the lights turned on. All of the<br />
measurements and viewing tests were done in the dark for maximum picture quality and accuracy.<br />
Panoramic photograph of the shoot-out with the lights on Photograph by Di<strong>et</strong>er Michel, PROSOUND and Medientechnik<br />
& Systemintegration Magazines, Germany; http://www.displaymate.com/shootout_panorama_large_4000.jpg<br />
HDTV displays in the shoot-out: From right to left in the above panoramic photograph:<br />
1. Sharp – Flagship Top-of-the-Line LC-52D92U; 120 Hz Refresh Rate with <strong>Standard</strong> Color Gamut<br />
2. Samsung – Flagship Top-of-the-Line LN-T5281F; 60 Hz Refresh Rate with Extended Color Gamut;<br />
LED backlight is strobed to minimize motion blur<br />
3. Reference Plasma <strong>Display</strong> – Panasonic Professional Plasma