Display Standard - Veritas et Visus

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Veritas et Visus Display Standard February 2009 6th Annual DisplaySearch HDTV Conference September 15-17, 2008, Los Angeles, California In this second report of two, Phillip Hill covers presentations from DTVAnswers, LG Electronics USA, Audiovox Accessories Corporation, and Xceive Get ready for the switch to digital television (DTV) Harold Protter, DTVAnswers, Washington, District of Columbia DTVAnswers is the official website of the National Association of Broadcasters. The transition to digital television (DTV) is coming, Protter said. At the time of the conference, by law, television stations nationwide had switch from analog to digital broadcasts by February 17, 2009. This date has since been put back to June 12. Digital television gives dramatically clearer pictures, better sound quality, more TV programming options, and it is more efficient and more flexible than analog. Every household in America that receives free over-the-air broadcasting signals through antennas on analog television sets will be affected by the transition. 19.6 million households are analog only. An additional 15 million receive over-the-air signals on at least one analog set. 69 million analog sets are being used across the country. To prepare for the transition to enable continued watching on and analog set, consumers need to purchase a converter box. A DTV converter box is an easy-to-install electronic device that hooks up to an analog television set. The box converts the digital television signal into analog making it viewable on an analog TV. The boxes are expected to cost between $40 and $70 and are available for purchase at retail stores that sell electronic equipment. The National Telecommunications and Information Administration (NTIA) began issuing coupons for DTV converter boxes in early 2008. Households may apply for up to two coupons, valued at $40 each, which must be redeemed within three months (90 days) of receipt. Otherwise consumer can purchase a new television with a builtin digital tuner. Or they can subscribe to a paid cable, satellite, or telephone company television service. Another option is to discover free over-the-air HDTV. LG’s Digital TV Transition Leadership John Taylor, LG Electronics USA, Englewood Cliffs, New Jersey LG supported broadcasters with early converter boxes for testing and evaluations, and testified before Congress on DTV transition. LG drove the establishment of the DTV Transition Coalition, and partnered with broadcasters to promote DTV. It is working closely with FCC, NTIA, and CEA on consumer education efforts. The mission of the Digital TV Transition Coalition is that no consumer loses free over-the-air television reception due to a lack of information about the DTV transition. It has more than 230 members comprised of business, trade, industry groups, and grassroots organizations. LG’s Zenith initiative is supporting the CEA outreach to consumers – reaching the “Baby Boomers” and their parents, and donating Zenith converter boxes to senior citizens in Wilmington, Denver, and Minneapolis. The Zenith DTT901 has industry-leading tuner performance; extremely fast channel scan – less than 30 seconds. Zoom functionality remembers picture format by channel, and a 28-key remote also controls the TV. There is also a “What’s On Next” program guide, and it is available at Circuit City, Kmart, RadioShack, and regional retailers at 40
Veritas et Visus Display Standard February 2009 $59.95 SRP. The Community Broadcasters Association: “We tested the Zenith DTT901… we find it to be a sound solution for the millions of viewers who require the ability to receive analog as well as digital broadcast signals.” It is embraced by the disability community. It provides one touch access on the remote to closed captions with full decoding of digital closed captions with multiple fonts, colors, and opacity. It has second audio program support for videotext descriptions. ENERGY STAR is 8 Watt active, 1 Watt standby. Zenith DTT901 is only 3 Watts active, less than 1 Watt standby. It automatically turns off after 4 hours of inactivity. LG says more than 30 million analog TV sets will be spared from landfills. Replacing Analog: Courting the Late Adopter: the Evolving Role of the Broadcast TV Tuner Neil Mitchell, Xceive, Santa Clara, California Most US TVs are cable compatible for free digital channels (Cable-in-the-Clear). Few new TVs can receive encrypted digital cable signals – no CableCARD. Bi-directional cable will not happen overnight (DCAS vs. MCard). US cable will still broadcast local channels in analog (as well as digital). The US government (via the FCC) has mandated cable must transmit the local broadcast channels in analog for three years beyond the 2009 cut off. Canada goes all digital 2021+ possibly delaying the digital only switch even further. TV makers (Sony, Samsung, LG) will not provide a digital-only TV to the North American market for many years – hybrid reception (analog + digital) will be a requirement. Only 13% of US households rely on terrestrial only, but many of the cable households have a second or third TV that is terrestrial only. They will need to upgrade to a hybrid TV, buy a terrestrial converter box or connect to cable/satellite. Due to the strength of cable in the US market and second/third TVs requiring connection to cable for the first time, TV companies will build hybrid TVs until at least 2012. What will terrestrial analog tuner be replaced by? Other forms of content delivery will have a greater impact on the traditional television: Blu-ray; streaming TV delivery; downloadable TV content. These do not need a broadcast tuner, however they will supplement the broadcast tuner for many years (not replace it). Worldwide analog to digital terrestrial broadcast transition dates Broadcast and cable delivery of content will continue for years. IP/Internet content will enhance this broadcast content with more information and provide TV 10ft style interaction to all content, and additional services unrelated to the broadcast content. How do you merge the traditional CAN tuner into a more advanced, higher integration, thinner TV with enhanced IP/Internet Services, Mitchell asked. With ChannelVista it is possible with only one Xceive tuner to view many live pictures surrounding the main picture (see photo). Sources can be merged between broadcast, IP and Internet sources. 41
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Display Standard - Veritas et Visus

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