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<strong>Veritas</strong> <strong>et</strong> <strong>Visus</strong> <strong>Display</strong> <strong>Standard</strong> February 2009<br />
for electronic products - IEEE 1680- 2006. IEEE 1680 has eight categories of criteria that cover full product lifecycle:<br />
toxics, energy, <strong>et</strong>c. Some criteria relate to the product, some criteria relate to the company. There are 51 total<br />
criteria – 23 required criteria and 28 optional criteria. There are three EPEAT tiers: bronze – a product that me<strong>et</strong>s<br />
all 23 required criteria; silver – a product that me<strong>et</strong>s all required criteria plus half of the optional criteria; and gold –<br />
a product that me<strong>et</strong>s all required criteria plus ¾ of the optional ones.<br />
EPEAT purchasers specify that they will only buy EPEAT registered products. Manufacturers register their<br />
products in EPEAT which maintains the web-based product registry and verifies that products me<strong>et</strong> criteria of IEEE<br />
1680. The manufacturer buys IEEE 1680 from IEEE ($70). The manufacturer signs EPEAT agreement and pays the<br />
EPEAT fee. EPEAT e-mails the manufacturer a password. The manufacturer uses the password to add products to<br />
the EPEAT registry by compl<strong>et</strong>ing an on-line form for each product. Software d<strong>et</strong>ermines Gold/Silver/Bronze.<br />
Products appear on the registry immediately. The manufacturer is not required to use EPEAT label but must<br />
participate in EPEAT verification.<br />
EPEAT is funded by manufacturer fees. The 2009 annual fee is based on brand sales in 2008, in five tiers:<br />
$90,000/year for biggest companies (HP and Dell); $1500/year for the smallest companies. There is no fee per<br />
product. EPEAT will soon be looking for international certifier partners for 2009/2010. Manufacturers can choose<br />
their certifier who will be responsible for verifying their manufacturer’s products probably worldwide.<br />
Green Differentiation: How to succeed<br />
Niels Keunecke, Fujitsu Siemens Computers, Maarssen, N<strong>et</strong>herlands<br />
Fujitsu Siemens Computers last August started shipping monitors featuring a power supply that automatically<br />
switches off compl<strong>et</strong>ely in power-save mode. The company said that its zero-watt power saving technology means<br />
the new SCENICVIEW ECO monitors draw no power when not in use, while monitors in standby mode normally<br />
continue to draw 1-6W of power. Keunecke started by quoting Meko <strong>Display</strong> News at the IFA 2008 conference:<br />
“There's a real simplicity to the FSC 'Zero-Watt' story. Of course, the amount of power used by monitors when in<br />
operation is much more significant than wh<strong>et</strong>her the monitor takes 0.3W or 0.7W in standby. However, customers<br />
don't generally have a sense of the numbers, but they do understand zero!” There is a clear ecological and<br />
economical value proposition. Stand-by power accounts for about 10% of the electricity use in homes and offices.<br />
Some of the honors garnered by the 0-watt<br />
technology developed by Fujitsu Siemens<br />
“Customers don't generally have a<br />
sense of the numbers, but they do<br />
understand zero!”<br />
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