Display Standard - Veritas et Visus

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Veritas et Visus Display Standard February 2009 DisplaySearch reports Q4’08 North America TV results As the US economy deteriorated in Q4’08, shipments of TV sets in North America fell 7% to 10.7M units according to preliminary results from DisplaySearch. Retailers were careful to avoid an inventory hangover, so they reduced orders to manufacturers in anticipation of weaker demand. As expected, shipments of LCD TVs, the most popular TV technology, fell on a Y/Y basis for the first time ever, from 8.9M units in Q4’07 to 8.7M in Q4’08. In contrast, shipments of plasma TVs, which are typically cheaper than similarly-sized LCD TVs, increased by 28% Q/Q and 10% Y/Y. The PDP shipment total of 1.3M units was a shipment record. http://www.displaysearch.com Rank Brand Q3'08 Unit Share Q4'08 Unit Share Q/Q Growth Y/Y Growth 1 Samsung 19.3% 20.4% 17% 38% 2 Sony 11.1% 14.2% 29% 22% 3 Vizio 9.0% 12.3% 53% 19% 4 LGE 6.7% 8.1% 35% 26% 5 Toshiba 7.2% 7.9% 21% 98% Other 45.4% 37.2% -9% -39% Total 100.0% 100.0% 11% -7% Table 1: Preliminary Q3’08-Q4’08 NA flat panel TV unit share and growth Rank Brand Q3'08 Unit Share Q4'08 Unit Share Q/Q Growth Y/Y Growth 1 Samsung 18.8% 19.2% 12% 50% 2 Sony 13.9% 16.3% 29% 22% 3 Vizio 8.4% 12.8% 67% 14% 4 LGE 7.6% 9.4% 35% 33% 5 Toshiba 8.2% 9.1% 21% 98% Other 43.1% 33.2% -16% -37% Total 100.0% 100.0% 9% -2% Table 2: Preliminary Q3’08-Q4’08 NA LCD TV unit share and growth Rank Brand Q3'08 Unit Share Q4'08 Unit Share Q/Q Growth Y/Y Growth 1 Panasonic 39.0% 46.9% 54% 34% 2 Samsung 24.0% 27.8% 49% 50% 3 Vizio 13.4% 9.1% -13% 76% 4 LGE 11.2% 7.0% -20% -43% 5 Pioneer 3.5% 2.6% -4% -9% Other 8.8% 6.4% -6% -62% Total 100.0% 100.0% 28% 10% Table 3: Preliminary Q3’08-Q4’08 NA plasma TV unit share and growth LCD TV component demand exceeding supply, say IC distributors LCD TV panel makers have placed a significant level of new orders with IC distributors in January because demand during the year-end holiday season was better than expected, according to IC distributors. Both upstream and downstream companies in the whole electronics industry were clearing inventories in the fourth quarter of 2008 in response to the economic crisis, but some companies may have controlled too far, said the IC distributors. Since LCD TV makers cut orders in December, related driver IC companies saw an at least 30-40% sales decline for the month. However, demand has been stronger than market expectations, and so LCD TV makers are now aggressively rebuilding their inventories, while IC distributors are hurrying to place orders with component makers. 24
Veritas et Visus Display Standard February 2009 FCC authorizes fix for DTV signal range problems The Federal Communications Commission has authorized a fix that it hopes will resolve a potentially big DTV transition glitch: television stations whose digital broadcast area will be smaller or different than their analog contours. The solution is called a “distributed transmission system” (DTS), essentially an array of digital transmitters spread out over the signal area as opposed to a single tower. But Ars Technica reports that the Order doesn’t require any TV station to use the system. And this rule-making comes pretty late in the DTV day, shy of February 17, when all full power stations must switch to digital. Plus, the Commission worries that DTS might lead to broadcaster practices that, under certain circumstances, could make things worse. The biggest problem that came up during the FCC’s trial run test of the digital transition in Wilmington, North Carolina in September was that some viewers of television station WECT lost service, even though they had installed set-top box converters for their analog receivers. In fact, one third of the help calls that public service agencies got on DTV Day in Wilmington related to that snafu. WECT’s digital broadcast area is smaller than its old analog contour. http://www.fcc.gov Golden Signals brings out TV/PC fix DisplayShare from Golden Signals introduces a use for bringing a PC display to an HDTV, and for listening to PC music through a home audio system. DisplayShare allows on TV or HDTV an entire PC display, stored pictures and video, IPTV (Internet Protocol Television), any document, such as Microsoft Word & PowerPoint, and Web pages. DisplayShare allows you to use home audio speakers to play stored music and Internet radio. DisplayShare software is now available to support PlayStation 3. http://www.goldensignals.com ITU releases new standard to wire up the digital home The International Telecommunication Union (ITU) released a new standard that will enable communications over phone, power and coaxial cables in the home at up to 700Mbps for the delivery of bandwidth intensive multimedia content. The new standard ITU-T Recommendation G.9960 is the first in the ITU-T’s G.hn family of standards. It will enable chip manufacturers to build transceivers that can be incorporated into set-top boxes, residential gateways, home computers, home audio systems, DVD players, TVs or any other device that might be connected to a network now or in the future. According to the ITU, products incorporating these chips could be on the market as early as 2010. It quotes Joyce Putscher, principal analyst at market research firm In-Stat, saying: “Service operators have been looking for an international standard that encompasses multiple existing-wire mediums for video distribution. G.hn meets that requirement and it seems clear that with significant industry backing from service providers, semiconductor and equipment vendors, and the fast rate at which the process is moving to achieve a standard, we will see first equipment by 2010.” G.9960 focuses on the physical or PHY layer of the communication. In step with ITU guidelines on new standards development, several power saving modes have been incorporated. Work is continuing to develop the media access control layer. http://www.itu.int SiBEAM delivers high-performance WirelessHD chipsets in production SiBEAM announced that its line of WirelessHD chipsets has entered volume production. SiBEAM has provided sample wireless chipsets to select customers since the first quarter of 2008 and is now preparing to broadly expand partners’ product development activity. Previous technology demonstrations of SiBEAM’s chipsets have focused exclusively on wireless video area networks (WVANs) and audio/video transmission for home entertainment centers. SiBEAM highlighted the viability of applying the technology for CE applications as well as PC virtual docking applications in the future. SiBEAM’s chipsets with OmniLink60 technology operate in the 60GHz band and represent the world’s first 60 GHz chipsets to be developed and produced in CMOS. The SB9120 WirelessHD HRTX Transmit Network Processor and SB9121 WirelessHD HRRX Receive Network Processor have recently entered mass production and support uncompressed and lossless wireless delivery of 1080p/60 Full HD deep color video and audio. The chips’ designs enable them to be efficiently embedded into flat panel televisions, set-top boxes, Blu-ray DVD players, personal computers, laptops, home media gateways and more. http://www.sibeam.com 25
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