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<strong>Veritas</strong> <strong>et</strong> <strong>Visus</strong> <strong>Display</strong> <strong>Standard</strong> February 2009<br />
<strong>Display</strong>Search reports Q4’08 North America TV results<br />
As the US economy d<strong>et</strong>eriorated in Q4’08, shipments of TV s<strong>et</strong>s in North America fell 7% to 10.7M units<br />
according to preliminary results from <strong>Display</strong>Search. R<strong>et</strong>ailers were careful to avoid an inventory hangover, so they<br />
reduced orders to manufacturers in anticipation of weaker demand. As expected, shipments of LCD TVs, the most<br />
popular TV technology, fell on a Y/Y basis for the first time ever, from 8.9M units in Q4’07 to 8.7M in Q4’08. In<br />
contrast, shipments of plasma TVs, which are typically cheaper than similarly-sized LCD TVs, increased by 28%<br />
Q/Q and 10% Y/Y. The PDP shipment total of 1.3M units was a shipment record. http://www.displaysearch.com<br />
Rank Brand<br />
Q3'08<br />
Unit Share<br />
Q4'08<br />
Unit Share<br />
Q/Q<br />
Growth<br />
Y/Y<br />
Growth<br />
1 Samsung 19.3% 20.4% 17% 38%<br />
2 Sony 11.1% 14.2% 29% 22%<br />
3 Vizio 9.0% 12.3% 53% 19%<br />
4 LGE 6.7% 8.1% 35% 26%<br />
5 Toshiba 7.2% 7.9% 21% 98%<br />
Other 45.4% 37.2% -9% -39%<br />
Total 100.0% 100.0% 11% -7%<br />
Table 1: Preliminary Q3’08-Q4’08 NA flat panel TV unit share and growth<br />
Rank Brand<br />
Q3'08<br />
Unit Share<br />
Q4'08<br />
Unit Share<br />
Q/Q<br />
Growth<br />
Y/Y<br />
Growth<br />
1 Samsung 18.8% 19.2% 12% 50%<br />
2 Sony 13.9% 16.3% 29% 22%<br />
3 Vizio 8.4% 12.8% 67% 14%<br />
4 LGE 7.6% 9.4% 35% 33%<br />
5 Toshiba 8.2% 9.1% 21% 98%<br />
Other 43.1% 33.2% -16% -37%<br />
Total 100.0% 100.0% 9% -2%<br />
Table 2: Preliminary Q3’08-Q4’08 NA LCD TV unit share and growth<br />
Rank Brand<br />
Q3'08<br />
Unit Share<br />
Q4'08<br />
Unit Share<br />
Q/Q<br />
Growth<br />
Y/Y<br />
Growth<br />
1 Panasonic 39.0% 46.9% 54% 34%<br />
2 Samsung 24.0% 27.8% 49% 50%<br />
3 Vizio 13.4% 9.1% -13% 76%<br />
4 LGE 11.2% 7.0% -20% -43%<br />
5 Pioneer 3.5% 2.6% -4% -9%<br />
Other 8.8% 6.4% -6% -62%<br />
Total 100.0% 100.0% 28% 10%<br />
Table 3: Preliminary Q3’08-Q4’08 NA plasma TV unit share and growth<br />
LCD TV component demand exceeding supply, say IC distributors<br />
LCD TV panel makers have placed a significant level of new orders with IC distributors in January because<br />
demand during the year-end holiday season was b<strong>et</strong>ter than expected, according to IC distributors. Both upstream<br />
and downstream companies in the whole electronics industry were clearing inventories in the fourth quarter of 2008<br />
in response to the economic crisis, but some companies may have controlled too far, said the IC distributors. Since<br />
LCD TV makers cut orders in December, related driver IC companies saw an at least 30-40% sales decline for the<br />
month. However, demand has been stronger than mark<strong>et</strong> expectations, and so LCD TV makers are now<br />
aggressively rebuilding their inventories, while IC distributors are hurrying to place orders with component makers.<br />
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