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<strong>Veritas</strong> <strong>et</strong> <strong>Visus</strong> <strong>Display</strong> <strong>Standard</strong> February 2009<br />
They emphasize that the top one percent of users consume 225GB of data a month (bottom 50% use 1GB or less).<br />
Rather than make “everyone” pay for the gluttons, they (cable and ISP) are considering:<br />
� tiered pricing – pay for usage just as with other utilities<br />
� throttle you back after X amount of usage<br />
� fire you! Oh yeah they do… too many customer support calls, too many hours online watching too many<br />
web or whatever videos and BAM!!! You’re gone.<br />
They are in this for a buck, you know. Think about the bandwidth sucked up downloading 30GB of HD movies.<br />
Where’s Joe the Plumber? Multiply your download by a couple of hundred…thousand…million people. G<strong>et</strong> real.<br />
If everyone hits that download button at the same time the huge sucking sound will be louder than when the protons<br />
or lead ions go ssswwwiiissshhhiiinnnggg by. Even then, CDNs aren’t giving you true HD content; you know<br />
1080p content for your new 42-inch LCD s<strong>et</strong>. It’s “som<strong>et</strong>hing else.” According to studies by George Ou of ZDN<strong>et</strong><br />
and so eloquently explained by Gizmodo http://tinyurl.com/5jhvl4, folks downloading their “HD” content are<br />
g<strong>et</strong>ting the Lite version. Whooppee! Our kids are OK with the quality. It’s about as good as the stuff they pull down<br />
off YouTube and other social n<strong>et</strong> sites. It’s good enough to throw on their mobile devices. Maybe good enough is…<br />
good enough? Nope! They also watch DVDs and that quality is… b<strong>et</strong>ter.<br />
Figure 5 - Other Option – Pushing some level of HD content across the Intern<strong>et</strong> for you to pay for and enjoy<br />
will become part of the delivery solution. But when consumers want to sit down and enjoy the depth and<br />
breadth of true high definition video quality they’ll slip a disc into the player and sit back on the couch.<br />
Source -- ABI<br />
Especially upscaled on a 42-inch s<strong>et</strong>! It must be a lot b<strong>et</strong>ter for a lot of people.<br />
Download, Disc: N<strong>et</strong>flix offers both disc and download delivery and still does a huge business sending movies to<br />
your mailbox. We’ve also seen RedBox boxes in more grocery stores. Someone always seems to be choosing a<br />
movie. Sounds logical… pick up a six pack of drinks, popcorn, other snacks and… a movie all in one stop. But that<br />
certainly doesn’t make it a sure thing for BD. Of course the “one more thing” guy said BD has its own s<strong>et</strong> of<br />
problems.<br />
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