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<strong>Veritas</strong> <strong>et</strong> <strong>Visus</strong> <strong>Display</strong> <strong>Standard</strong> February 2009<br />
cables to share many common design and physical elements, even though the actual electrical connectors will<br />
clearly be different.<br />
Since <strong>Display</strong>Port-enabled platforms are aimed more as the PC application segment, and are reaching the mark<strong>et</strong><br />
substantially later than HDMI based units (i.e., HDTV’s), one can expect the overall mark<strong>et</strong> for <strong>Display</strong>Port AOCs<br />
to be much smaller than HDMI AOCs. In addition, many <strong>Display</strong>Port displays are intended for local desktop PCs,<br />
which inherently use shorter cables, and thus may be b<strong>et</strong>ter served by copper cables in many instances. This<br />
relationship b<strong>et</strong>ween demand for AOCs in HDMI vs. <strong>Display</strong>Port is well illustrated in the following Figures 5-6.<br />
The next two figures illustrate the segmentation of HDMI and <strong>Display</strong>Port AOCs based on overall bus speed in<br />
years 2009 and 2013. Since today’s mark<strong>et</strong> is entirely in the ~10Gbps spec range, all AOCs shipping are destined to<br />
be limited to that speed. However, as the two SIGs plan introduction of much faster versions of their interfaces over<br />
the next two years, we expect to see a substantial increase in overall AOC demand for both bus types, with a<br />
stronger emphasis on the 20Gbps versions where copper is less capable of serving the overall needs of the customer<br />
base.<br />
Figure 5 (on the left): Unit share by bus interface (2009 display AOCs); Figure 6 (on the right): Unit share<br />
by bus interface (2013 display AOCs)<br />
Figure 7 (on the left): Unit share by application (2009 display AOCs); Figure 8 (on the right): Unit share by<br />
application (2013 display AOCs)<br />
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