Retailers Forum E-Magazine Nov. 2018

etailers
VOL. 38 NO. 7
NOVEMBER 2018
HOME STRETCH
FOR RETAILERS!

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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 3

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This is a Buying Guide for
RETAIL STORE OWNERS
Presented within the pages are the latest offerings from the country’s
leading merchandise wholesalers. The advertisers herein sell strictly
wholesale and require that you purchase with the intent of reselling
through retail channels.
HOW TO USE THIS DIRECTORY
☛ Locate the products that interest you.
See our product directory located on
pages 6 & 7.
☛ Make direct contact with advertiser.
Most will have catalogs and price lists
for you.
☛ Order your merchandise, which will be
shipped directly to your store.
CLICK ON BANNERS
IN SELECT ADS
Want More Info? Circle #09 on page 11 • www.Vendor411.com
TO GET FREE CATALOGS/PRICING
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 5

Sell to over 60,000
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see pg 68 & 69
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ADVERTISERS INDEX
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
NOVEMBER 2018
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
ADVERTISING
FORUM AD RATES ......... 09
APPAREL
1 STOP WHOLESALE .... 68/69
BLANK TEES. .............. 82
BOUTIQUE CLOSEOUTS. .... 39
CLOSEOUTS FOR SALE. ..... 29
CLOTHINGWARE .......... 77
FASHIONABLE SALES. ...... 71
FLIRTY WHOLESALE ....... 48
KARMA CIRCLE. ........... 22
SCARF WAREHOUSE ....... 65
STYLE IN FASHION ......... 18
STYLISH PLUS ............. 59
UIN DEALS ................ 53
UNIVERSE WHOLESALE. .... 23
USACOSTUMERS.COM ..... 64
ASSORTED ITEMS
AUCTION FINDER .......... 54
B STOCK SOLUTIONS ....... 02
BARGAIN OUTLET. ......... 18
BEAN WHOLESALERS ...... 30
DIRECT LIQUIDATION ...... 22
DOBA DROPSHIP .......... 35
EVERYTHING CLOSEOUTS .. 32
EZ DROPSHIP. ............. 26
GET THAT WHOLESALE ..... 87
MEGA UBID ............... 32
RAMSONS IMPORTS ....... 15
REMY WAREHOUSE ........ 66
SMARTEST BARGAIN . ...... 75
TOP TEN WHOLESALE ...... 83
BOOKS
BUYERS CONTACTS ........ 37
CLOSEOUT DIRECTORY. .... 93
HIDDEN WEALTH .......... 92
SALESMANS GUIDES ....... 90
TRADE BOOKS. ........94-101
CANDY
SWEET WHOLESALERS ..... 43
CELLULAR
CELLCITY.BIZ ............. 45
WHOLE-CELL ............. 73
COMPUTERS
REFURB SHOPS ............ 70
CONSUMER ELECT.
FIND IT CHINA ............. 47
CREDIT CARD
PROCESSING
EXP MERCHANT ........... 44

#1
BUYING GUIDE
FOR RETAIL STORES!
DISPLAY/SUPPLIES
& SERVICES
AVVO .................... 50
CC WAREHOUSE . . . . . . . . . . . .51
E-STORE BUILDERS ........ 58
E STORE SIGNS ...BACK COVER
E-STORE SITES ............ 28
FB CAMPAIGNS ............ 60
FIND IT ASIA. .............. 85
FORUM ADVISORS . . . . . . . . . .52
FORUM PRINTERS ......... 80
FUNDING OFFICES ......... 62
KWIK INC ................. 84
PAYROLL HELPERS ........ 40
PROMOTIONAL REWARDS.. 46
FOOTWEAR
79 SOUTH CHINA .......... 03
SNEAKER CLEARANCE. ..... 04
HANDBAGS
BAG CLOSEOUTS .......... 33
BAG VENDORS ............ 28
HOME & HOUSEWARE
DAKOTA STEEL ART ........ 27
RUG PROFITS.............. 31
INCENSE/OILS
DD BULK .................. 24
MYSTICAL MOMENTS ...... 78
NOVELTIES
BEST VALUE PRODUCTS .... 18
COOL GLOWING ........... 57
R/C & TOYS
RC VARIETY ............... 25
SOARING RC .............. 34
SPECIAL FEATURES
FORUM ADVERTISERS PICS . 16
FORUM WORKSHOP ....... 38
READER RESPONSE ........ 11
RETAILING NEWS .......... 14
WHAT’S HOT .............. 12
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PROTECTION PLANS ....... 76
RETAILERS BANK .......... 72
SALES GROUP BAGS........ 42
SETON SIGNAGE ........... 89
VACATION PROMOS ....... 74
WHOLESALESOURCES.COM. 103
DROPSHIPPERS
DOBADROPSHIP.COM ..... 69
EZ DROPSHIP. ............. 24
E-CIGARETTES &
SMOKE SHOP ITEMS
HEAVENLY ................ 60
LIGHT E CIG ............... 41
LOGIC WHOLESALE ........ 73
JEWELRY/
ACCESSORIES
BLING WHOLESALER ....... 61
BODY CANDY HQ .......... 79
BUND JEWELRY............ 81
HIPWHOLESALE ........... 41
JEWEL CLEARANCE ........ 30
JEWELRY MINERS. ......... 55
KAASH ................... 19
SHAKE WHOLESALE. ....... 26
LIGHTERS
EAST WEST TRADING .... 20/21
SUNGLASSES
SUNNY TRADING .......... 17
TRADE SHOWS
ASD VEGAS SHOW ......... 36
VIDEOS & DVD’S
DVD BUNDLE .............. 56
WATCHES & CLOCKS
TIME WHOLESALERS ....... 67
WATCH DEALERS .......... 24
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View our latest books at
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WE HAVE BUYERS
PG 37
Databases for ALL Industries
www.BuyersContacts.com

ADVERTISING INFORMATION
www.retailersforum.com
VOL 28 NO. 2
JUNE 2008
MARKETING TIPS!
MERCHANDISE SOURCES
RETAILING TIPS
SELL LIKE AN
EGYPTIAN!
Reach Active Buyers with our Print Readership
Plus over 265,000+ Page Views Monthly Online
✔ Apparel and Accessory Stores
✔ Card and Gift Stores
✔ Discount and Dollar Stores
✔ Distributors and Jobbers
✔ General Merchandise Stores
✔ Internet On Line Stores
✔ Mail Order Catalog Sales
✔ Novelty and Toy Stores
✔ On Line Stores
✔ Resort and Souvenir Stores
✔ Sporting Goods Stores
✔ Variety Merchandise Stores
✔ Wholesalers
ESTABLISHED IN 1981 as a buying source for store
owners and wholesalers, Retailers Forum offers advertisers
a large national circulation to showcase their products
and services. Many of our readers are located in rural
areas where access to merchandise is difficult, making our
magazine indispensable to their buyers.
Through our unique direct mail and trade show
circulation we constantly rotate our mailing lists, adding
new stores monthly enabling us to deliver new, fresh
buyers each and every month you advertise with us.
In addition to your print ad, your company will be
featured in our digital on line monthly version at
www.RFmagazine.com. Our online magazine produces
over 265,000+ page views monthly for our advertisers,
which is in addition to our print and mail distribution.
Your online ad will link to your website and email
address and we provide unlimited transfers from our
readers into your website 24/7.
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
Page 8 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

etailers
ADVERTISING RATES
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES
› Page $400 $300 $275 $250
¼ Page $525 $425 $400 $350
½ Page $625 $525 $500 $450
Full Page $850 $750 $700 $650
2 Pages $1,350 $1,250 $1,150 $1,050
Prices shown per month, above rates include full color printing
ADVERTISING SPECS
› Page: 2¼" high x 3¼" wide
¼ Page: 4‚" high x 3¼" wide
½ Page:
Full Page:
4‚" high x 7" wide or
9½" high x 3¼" wide
9½" high x 7" wide
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred
PDF format in CMYK color, 300 dpi resolution only
FULL MARKETING PROGRAM INCLUDED >>
✔ Monthly print and mail magazine
✔ Online magazine and search marketing
✔ Distribution at top trade shows
Printed Magazine
• Your ad is featured in our
printed magazine circulated
to buyers across the USA.
Includes distribution at
industry’s top trade shows.
Complete Digital Magazine
• Your ad runs on-line at
www.RFmagazine.com
• Over 265,000+ monthly
page views
• Active link to your website
Phone APP
• Your company included in our
free iPhone and Android APP.
Imagine YOUR company right
on the buyers phones!
Reader Response
• Generates leads from buyers
interested in your products
through a code placed in
your ad and on-line at
www.vendor411.com. Free for
all half and full-page ads.
Search Marketing
• Your company included in
the industry’s leading search
engine: www.supplier411.com
TOP INDUSTRY
TRADE SHOWS 2018
JANUARY
Biloxi Wholesale Show
Philadelphia Gift & Variety Show
Seattle Gift Show
St. Louis Gift Show
FEBRUARY
Louisville Gift Show
Off Price Specialist Show
Charlotte Gift Show
California Marketplace
MARCH
ASD Marketweek Las Vegas Show
Norton’s Gift & Variety Show
Oklahoma City Wholesale Show
APRIL
Hawaii Merchandise Expo
Minneapolis Gift & Variety Show
Portland Gift Show
Charlotte Gift Show
MAY
Off Price Show NY
JUNE
Charlotte Gift & Variety Show
Dallas Gift & Variety Show
Norton’s Gift & Variety Show
JULY
California Marketplace
Oklahoma City Wholesale Show
Philadelphia Gift & Variety Show
AUGUST
ASD Marketweek Las Vegas Show
Biloxi Wholesale Show
Louisville Gift Show
Asia America Wholesale Show
Miami Wholesale Show
Off Price Specialist Show
Seattle Gift Show
St. Louis Gift Show
SEPTEMBER
Charlotte Gift & Variety Show
Hawaii Gift Show
Las Vegas Gift & Resort Show
Norton’s Gift & Variety Show
OCTOBER
Minneapolis Gift & Variety Show
Additional Shows TBD
NOVEMBER
Gatlinburg Gift Show
Hawaii Merchandise Expo
Pigeon Forge Show
Norton’s Gift & Variety Show
Smoky Mountain Variety
DECEMBER
Charlotte Gift & Variety
Grand Strand Gift & Variety Show
Our Large Holiday Issue Hits The Mails
Before
Thanksgiving to Maximize Advertisers
Results!
* Show schedules are subject to change without
notice.

FROM THE PUBLISHER
This month
we celebrate one of America’s
great traditions, the tradition of
saying “Thank You.” It is such an integral part of our culture that there is actually a
day set aside as a public
consumer confidence and a
holiday for all of us to be
gracious to each other! It is
the time to embrace the
blessings that each of us has,
enjy our friends and families
and appreciate our businesses
and our endeavors.
SO, in the great tradition of
this wonderful holiday I would
like to start off this issue by
thanking all of our advertisers, readers
and employees for their steadfast support
over the last 37 years we have been in
operation. Without your loyal participation
we wouldn’t have been able to sustain and
prosper for so many years.
RETAILERS are also quite thankful for this
final selling season because it is the time
when anything is possible as we head into
the holiday sales season. I remember the
excitement I had as a flea market vendor
some 37 years ago when I was selling items
off the walls of my booth on Christmas
eve. It was envigorating and the stuff that
retailers dreams are made of.
ALL indications show that we are heading
into a better than expected holiday season
which early estimations show an uptick
of 3-4% possible over last year. Those are
great numbers and coupled with rising
>> ON-LINE SOURCING
little extra money in paychecks
our small businesses could see
nice profits.
MAKE sure that your selling
space is well stocked and that
you have new and exciting
merchandise to attract and
keep shoppers attention and
spending. Your area should
be festive and also reflect the
feeling of the holiday season. Remember,
our biggest competitors these days are
online stores but during this time of year
many shoppers would rather venture out
to experience shopping in person, so this is
where you need to excell.
YOU need to review your business hours.
If you’re in a working class area it will be
important to make sure you’re open when
shoppers are getting home from work. This
means later hours and that is especially
important as we get closer to the holidays.
GET rid of your old inventory and invest
in new merchandise. Treat this last stretch
as your best and final opportunity to make
as much as you can at your business. The
shoppers will be out there with money in
their hands, it’s up to you to be sure that
money goes into your register! Practice is
over and it’s game on!
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
RETAILERS
FORUM
SALES & MARKETING
Gregory Brown
Tom Richards
Scott Savitt
Martin Stevens
OFFICE MANAGER
Leah C.
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY STAFF
Patricia Luebke
Jason Meyers
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Martin Stevens
OVERSEAS OFFICE
Trade Channel
N.W. Guineastr 30
2022 PA Haarlem
Netherlands
+31-23-531-90-22
Published Monthly by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.retailersforum.com
37 Years
1981-2018
RETAILERS FORUM is published monthly at
$75/year USA, $125/year foreign.
Entire contents copyright ©2018 by
Forum Publishing. Publisher assumes no
responsibility for contents herein. First and
third class postage paid at Centerport, NY.
Bulk mail paid at NY, Brookfield, WI and
Hooksett, NH under private mail indicia via
publication mailing.

etailers
Reader Response
FREE PRODUCT INFORMATION FROM OUR ADVERTISERS
Have our advertisers contact you directly! Simply select the advertisements that
interest you and fax this form to 631-754-0630 or fill in on-line at www.Vendor411.com
APPAREL
❒ All Advertisers in APPAREL
❒ 01. 1 Stop Wholesale
❒ 13. Karma Circle
❒ 28. Style in Fashion
CREDIT CARD PROCESSING
❒ All Advertisers in CREDIT CARD PROCESSING
❒ 38. EXS Credit
❒ 68. NOAMB.com
FOOTWEAR
❒ All Advertisers in FOOTWEAR
❒ 37. 79 South China
GENERAL & VARIETY
❒ All Advertisers in GENERAL & VARIETY
❒ 08. B Stock Solutions
❒ 48. Bargain Outlet
❒ 15. Direct Liquidation
❒ 03. East West Trading
❒ 07. Ramsons
HOME & HOUSE
❒ All Advertisers in HOME & HOUSE
❒ 23. Dakota Steel Art
INCENSE
❒ All Advertisers in INCENSE
❒ 41. Mystical Moments
JEWELRY & ACCESSORIES
❒ All Advertisers in JEWELRY
❒ 06. Kaash
NOVELTIES/TOYS
❒ All Advertisers in NOVELTIES/TOYS
❒ 05. Best Value Products
SUNGLASSES
❒ All Advertisers in SUNGLASSES
❒ 32. Sunny Trading
WESTERN ACCESSORIES
❒ All Advertisers in WESTERN ACCESSORIES
❒ 33. JR Palacios
For Quick Response:
Fax: 631-754-0630 • On-Line: www.Vendor411.com
Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721
Your Name _____________________________________________ Type of Business ____________________________________
Company Name _____________________________________________________________________________________________
Address ____________________________________________________________________________________________________
City ____________________________________________________State _____________________ Zip ______________________
E-Mail: _________________________________________________Tel _______________________ Fax ______________________

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DROPSHIP PROFITS
MANY of our retail friends who read our magazines and use our websites
have been increasing their online presence, which is quite important in
today’s selling environment. Putting your products into your online store
make great sense. But many of us have limited product availability as well as
selection. This is where using a dropship company comes it ... and it comes
in BIG!
DOBAdropship has many years in the merchandising business and
offers its clients almost 1.5 million products to buy wholesale and sell on
your e-commerce sites. Imagine being able to offer 1000’s of items across
the board in all categories, all at no inventory cost to you. No stocking, no
shipping and having your webite look like a mega store to buyers.
LOG into www.dobadropship.com today and join the easiest and most
profitable dropship company in the country today.
HANDBAG HEAVEN
WHAT do women like more than jewelry? Handbags, of course. And the
more discerning shoppers like the best brand names at the best prices. This
is where Bag Vendors comes in.
WITH their incredible resources Bag Vendors are able to bring you
the latest style GENUINE handbags and purses from the world’s leading
designers including Coach, Prada, Kors, Gucci and many others. Imagine
buying handbags for resale at under 100.00 to make 300-400% markups.
THE company has recently expanded their offerings and now have shoes,
clothing and jewelry, all designer names at the best prices you will find
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For more information, contact:
www.Forum123..com
1-631-754-5000
Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654
Page 12 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE
YOUR CLOSEOUT CONNECTION
WE here at Forum Publishing have been in the industry for 37 years (since
1981) ... pre internet and cell phone! It’s been quite a run and these days it’s
been more important than ever to keep on top of technology and changes
in the industry.
ONE thing has been consistent and that is that retailers and resellers are
anxious to find closeout merchandise wherever they can. For this reason
we have compiled the newest edition of the USA Closeout Directory to help
buyers source the best legitimate closeouts in the country.
THE companies in this directory do not pay to be listed, they are researched
and included if they meet the criteria of being a legitimate closeout dealer
with true closeout goods. Our new book is available in print format or PDF
for only $29.95.

Stay Informed
S urceS for General & variety StoreS
www.retailersforum.com
retailers
HOW DOES
2010 LOOK?
RESTOCKING
YOUR STORE
WHAT’S HOT!
JAN. SHOWS
ATTRACTING
SHOPPERS
VOL. 29 NO. 9
JANUARY 2010
retailers
Wholesale Merchandise
Industry News
Retailing Tips
Hot New Products
Trade Show Calendar
And Much More…
SUBSCRIBE TODAY! www.Forum123.com
View 1 Year Free (12 online: Issues).....$50 www.RFmagazine.com CALL TOLL • Printed FREE: Copies 800-635-7654 Mailed Monthly: • Fax 631-754-0630
$75.00/year
Mail Check or Money Order to: Forum Publishing • 383 E. Main St. • Centerport, NY 11721
Name ___________________________________________
Address __________________________________________
________________________________________________
o MONEY ORDER
o CREDIT CARD
o CHECK
Card No._____________________________ Exp ________
City/State___________________________ Zip ___________ Signature _______________________________________
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 13

Hiring Seasonal Workers For The Holidays
IT’S about that time to start planning and preparing your holiday schedules for your stores.
This year it looks like there will be an uptick in holiday spending which is great news for us all. This
also means that with more people shopping and with the increase in our stores opening hours, we
will need to start employing seasonal help in addition to calculating how much inventory to have.
Employing additional sales help requires time and effort to interview and sort out candidates, in
addition to the extra expense it will have on your business.
WHAT if your budget is thin? How are you going to be able to afford additional sales help? First
and foremost don’t overdo the help. You know what your store has done in the past and also should
have a recollection of the specific times and days that you’re busier than usual and could use the
extra help. There is a fine balance because you don’t want to be over or under staffing.
BEFORE you click on “Indeed” or any help wanted site, be sure to speak with your regular
employees and see how they may want to be involved in possibly working additional hours. The
best employees are ones that already work for you and are trained and invested in your business
already. Keep in mind that additional hours may require overtime pay, health care benefits, and
other associated costs depending on what city and state you’re in.
KEEP in mind that there are hidden costs involved in bringing in temporary employees as well. You
will need to make payroll requirements as well as spend the time attracting, interviewing, screening
and training new seasonal employees which will take quite a bit of time and a good portion of your
budget. Keep these costs in mind when you are offering perhaps too generous a salary. Another
factor this year is that with one of the lowest unemployment rates in recent years, hiring new
employees may be daunting. Depending on the hours you are offering and the pay scale you may be
able to bring in people who will take your job as their “second job” to earn some extra holiday money.
REACH out to past employees first to see if they’d be interested in doing some part time work
at your business. If they were good workers and left on a good note this could be very advantageous
because it will cut down on the hassle and expense of trying to find someone, interviewing from
scratch and also training. Your past employee may need a little refresher course but that will be a
lot easier than a full training.
LET’S talk about money! Sometimes when we are in the midst of our busy season money is short
because a good deal is tied into inventory and operating expenses. And, if your sales or profits are
not up but your operating costs are you may need to be creative in financing your short term payroll
requirements.
IF you have a business line of credit, this could be a smart time to activate and use it. The revolving
line lets you borrow, replenish and borrow again. You’re only required to may interest on the amount
you use and this can be a great option for short term credit when needed.
A short term loan may also be used if you’re needing a single lump sum to finance the payroll.
These loans are generally short term, under 18 months, and in some cases the interest on these
loans can be rather high, so consider that before you take the loan. Always try to pay back this type
of loan as quickly as possible. Being early to pay back makes sense on higher interest money.
WHILE we’re getting close to the holiday madness, the time is now to activate your plans for
staffing your business and creating your final quarter business plan. Crunch your numbers, check
last year’s records and strategize on the most time and cost effective way to make it through these
final months of business. More planning = less stress!
For Late-Breaking Industry News Visit: www.RetailersForum.com
If It Affects Retailing We Report On It!
Page 14 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #07 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 15

FORUM ADVERTISERS
at ASD Marketweek
Frenzy of Buyers at ASD
Forum Publisher Martin Stevens
Newest Jewelry
Items
Di Galan
Pick Up the latest issue of Retailers Forum
at the entrances of all major trade shows.
Page 16 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

Want More Info? Circle #32 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 17

The
BARGAIN OUTLET WHOLESALE
Large Selection @ Low Prices
WHIMSICAL PLAQUES
BUY 4, GET 1 FREE
KG9
CAP GUN
BUY 1 DZ.,
GET 2 GUNS FREE
Gifts
Novelties
Jokes
Knives
Hats
Sunglasses
Toys
Light Ups
Inflatables
Jewelry
& So Much More!
COWBOY HATS
1 DZ. FREE WITH 4 DZ.
CONSTRUCTION TRUCK W/SOUND
BUY 12, GET 3 FREE
ZOO ANIMAL RINGS
BUY 4 DZ.,
GET 1 DZ. FREE
MONKEY
LOLLIPOP INFLATE
1 DZ FREE W/4 DZ.
www.WholesaleCentral.com/thebar0001
Bargainoutletwholesale@gmail.com
608 S. 2nd St. • Marshal, IL 62441
(217) 826-6230
EST.
1983
Want More Info? Circle #48 on page 11 • www.Vendor411.com
STYLE IN FASHION INC.
WEST-SIDE DESIGNS
MANY STYLES AVAILABLE IN
DASHIKI PRINT
for Men & Women
We Import Ladies
Garments from Thailand,
India, & China.
Tie-Dye, Hawaiian Print, Solid Acid
Wash, Printed Dresses, Baby Doll Dresses,
Blouses, Skirt Sets, Pant Sets, Skirts,
Sundresses, Umbrella Dresses in Rayon &
Cotton Fabric. We also carry Magic Wrap,
Sarongs, Handkerchief Dresses, Pancho
Tops - all in Regular and Plus Size.
321 Olympic Blvd. Los Angeles, CA 90015
SAMPLE
PACKAGE
$300
Tel: (213) 624-9728 - (213) 488-1896
Fax: (213) 624-2115 - (213) 488-3398 Quantity
email: Andy@StyleInFashion.com
Discounts
View Our Catalog Online or Call for Catalog
Available
We Carry Winter
Sweaters & Jackets
at Moderate
Prices
We also carry
Belly Dance & Zumba
outfits in lots of different styles.
www.StyleinFashion.com
Want More Info? Circle #28 on page 11 • www.Vendor411.com
Page 18
NOVEMBER 2018 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #05 on page 11 • www.Vendor411.com

Want More Info? Circle #06 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 19

Premium Smoking Accessories • Lighters • Hookahs • Cigarette Cases • Ashtrays • RYO/MYO Machines
Page 20
Glow in
the Dark
RYO Machines
Scented Candles
Ideal for Cigarettes, Cigars & Pipes
or Other Odors
New & Improved
• Lead Free Wick
Glow in
the Dark
East West Trading Corp. Ltd.
Importers • Exporters • Distributors
Phone: 800-621-3635 • Fax: 855-900-4848
www.FujimaUSA.com • www.Lucienne.com
NOVEMBER 2018 | RETAILERS FORUM MAGAZINE
Odor Nuetralizer
Dual Action Spray
Available Fragrances:
Citrus Splash,
Fresh Linen & Original
Pipes • Butane • Cigarette Machines • Flasks • Postal Scales • Cigar Cutters • Wine Accessories • Tobacco Grinders
Want More Info? Circle #03 on page 11 • www.Vendor411.com

Want More Info? Circle #03 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 21

circle
USA
“Making a difference”
LARGE ASSORTMENT
GREAT PRICES
GREAT PROFITS!
125 OCEAN VIEW BLVD. SUITE # 114, PACIFIC GROVE, CA 93950 | PH # 831-747-1717, 831-915-7567
FAX # 831-747-1780 | Email: karmacircleusa@gmail.com | www.karmacircleusa.com
Want More Info? Circle #13 on page 11 • www.Vendor411.com
NEW
MERCHANDISE ARRIVING
DAILY
WHOLESALE LIQUIDATION MERCHANDISE FOR YOUR BUSINESS
Exclusive Contracts with LEADING NATIONAL Retailers!
Multiple FOB Locations • Shipping Nationwide
NOW AVAILABLE
LOWE’S & AMAZON
LIQUIDATION MERCHANDISE
By the
Pallet/Truckload
Customer returns, overstock, shelf pulls & refurbished goods
BUY MERCHANDISE BY THE CARTON/PALLET/TRUCKLOAD • DIRECT SHIP FROM RETAILER FACILITIES AVAILABLE FOR SOME PROGRAMS
6 WAREHOUSE LOCATIONS WITH OVER 1 MILLION SQ. FT. OF SPACE
1-800-758-5809 • www.DirectLiquidation.com
Want More Info? Circle #15 on page 11 • www.Vendor411.com
Page 22 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

GLOBAL FASHION SUPPLIER
AT FACTORY DIRECT PRICES!
APPAREL
HOME & HOUSE
JEWELRY
Ladylike Polo Collar Double-breasted
Waisted Long Sleeves Slimming Coat
$
15.73
Square Neck Long Sleeves Color Splicing
Pleated Casual Dress For Women
$
3.63
SHOES
Stripe Letter Print Raglan
Sleeve Tee - Gray
$
4.55
Sexy Women’s Round Neck Candy Color Crop Top and
Irregular Skirt Two-Piece Set - Watermelon Red
$
4.29
Fashionable Solid Color Scoop Neck
Asymmetric T-Shirt For Women - Black
$
0.99 WOW!!!
Lip Print Kangaroo Pocket Pullover
Hoodie - Deep Gray
$
6.45
Men,
Women
&
Children
Stylish Women’s Pullover Long Sleeve Scoop
Neck Solid Color Blouse - Purplish Bluey
$
4.81
Spliced Asymmetric Striped
T-Shirt - Light Gray
$
4.29
Chic Women’s Hooded Solid Color Detachable
Sleeve Faux Leather Jacket - Coffee
$
16.35
Zipper PU Leather Biker
Jacket - Black
$
9.01
Buy Like The
Big-Box Stores
but with NO
MINIMUMS!
Flat Rate
Shipping
Available 7-14
Day Average
Delivery Times
from Factory.
Cropped Sun and Moon
Print Sweatshirt - Black
$
3.34
Stylish Hooded Long Sleeve Gingham Single-Breasted
Blouse For Women - Brown
$
4.94
Chic Candy
Color Gemstone
Embellished
Pendant Necklace
For Women
$
5.46
Elegant Owl Shaped
and Australian Crystal
Inlaid Necklace Neck
Chain Neck Ornament
$
6.79
Chic Faux Leather Chain
Snake Decoration Design
Bracelet For Men - Silver
And Black
$
6.57
www.UniverseWholesale.com
All Credit Cards Accepted • • We Ship Worldwide
Pair of Chic Faux Crystal
Heart Stud Earrings For
Women - Silver
$
5.37 Alloy Multilayered Box Chain Bracelet - Golden
$
7.85
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 23

Luxury Watch Wholesalers
AUTHENTIC WATCHES • SINCE 1979 • CALIFORNIA LOCATION
Rolex
Breitling
Tag Heuer
Omega
Panerai
Montblanc
Bell & Ross
Oris
Accessories
Longines
Baume & Mercier
Michele
Cartier
Tudor
IWC
TISSOT
CARSON
SALE PRICE:
$
475 00
Retails for over
$
1,050.00
TAG HEUER LINK
SALE PRICE:
$
2,995 00
Retails for over
$
6,500.00
MONTBLANC
PROFILE
ELEGANCE
SALE PRICE:
$
450 00
Retails for over
$
1,980.00
MICHELE SEREIN
SALE PRICE:
$
1,095 00
Retails for over
$
3,195.00
MONTBLANC
TIMEWALKER
SALE PRICE:
$
1,595 00
Retails for over
$
3,895.00
BREITLING
MONTBRILLANT
SALE PRICE:
$
4,275 00
Retails for over
$
8,6200.00
www.Watchdealers.net
GENERIC PERFUMES & OILS
FOR MEN & WOMEN
Our factory has emulated the scents of over 1000 designer brand fragrances and
has made them available WHOLESALE to dealers around the world.
Sell at 300-500% profit margins! Mail Order, Ebay, Amazon or at your Retail Shop.
Your Cost:
$
4.99
EACH
Fast International Shipping - Express and Flat Rate Available
www.DDbulk.com
* Products shown are trademarked by each brand. Generic Perfumes sells replica scents and has no affiliation to original brands.
Page 24 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

www.RCVariety.com
FREE SHIPPING ON ALL ORDERS OVER $149!!!!
CAAE Tracked
Excavator 1:45 RTR Wired
Construction Truck
$14.95
ZX-35901
Licensed West Coast Customs Red Street
Tuned Drift GT 1:10 Electric RTR RC Car
Retails for: $113.95 • YOUR COST: $49.95
Metal Condor
35821 3.5CH
RC Helicopter
Reg. Price $55.00
BLOWOUT:
$7.95
$41.95
Omega 2.4 Ghz 4.5CH RC Camera Spy Drone
Regular Price: $284.99 • YOU SAVE $243.04 (85%)
CHECK OUR CLEARANCE SECTION ON WEBSITE
www.RCVariety.com
* All trademarks are property of their respective owners
Micro Gear MX-288
6-Axis Mini
Quadcopter
4 CH RC Drone
Reg. Price: $84.95
Blowout: $24.95
500 UK Arms • 0.12g • 6mm
Quick Load Air soft BBs
YOUR COST: 75¢
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 25

RINGS • PENDANTS • EARRINGS • BRACELETS • BEADS • NECKLACES
Genuine AAA Blue Larimar
& Blister Pearl
Sterling Silver Bracelet
Retail $864.50
Blowout: $299.08
FAST SELLING
Sterling Silver
JEWELRY
Beautiful Natural Australian
Boulder Opal SS Handcrafted
Pendant
Retail: $751.95
Blowout: $142.47
Ocean Blue
Quartz
Sterling Silver
Earrings
Retail: $134.15
Blowout: $25.17
Very Unique Natural
Sunrise Sonora Jasper
Garnet Sterling Silver
handmade Pendant
Retail: $125.95
Blowout: $21.75
My Sweet!!
Botswana Agate Sterling
Silver Pendant
Retail: $132.15
Blowout: $22.13
New Fashion!!
Polish Amber
Sterling Silver Pendant
Retail $154.50
Blowout: $27.42
100% Money Back Guarantee — No Minimum Purchase — FREE Shipping in USA
www.ShakeWholesale.com
Start Your Own Merchandise Business
WITH NO INVENTORY
OVER 150 RELIABLE SUPPLIERS
• No business license
or tax ID required
• We ship orders hassle-free
• Serving USA, Canada, UK
• All popular brands
Clothing • Electronics • Jewelry • Home Goods • Toys • Sports • Computers
Turnkey website also available
FREE
Info
www.EZDropship.net
Over
1
Million
Products
Page 26 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

Dakota Steel Art
Lifetime Rustproof Warranty
“Enjoy The Wind”
MAKE MORE
Exclusive Solar Light Designs
Solar Light included
MONEY
*NEW DEALER SPECIAL*
SPECIAL INCLUDES:
5 Half Pint 8” Wind Spinners
5 Regular 12” Wind Spinners
5 Solar Light Wind Spinners
$215 value
(plus shipping)
ONLY
15 Wind Spinners
$175
(plus shipping)
offer ends: Oct. 31, 2018
STAINLESS STEEL WIND SPINNERS
START SELLING TODAY!
www.dakotasteelart.com
Ph: 701-242-7747 * Fax 701-242-0177
Email: info@dakotasteelart.com
405 County Road 25 Mantador, ND 58058
*You pick your spinners from stock items
(limited to in-stock items)
60 Dog Breeds!
Try them, you
will LOVE them!
Want More Info? Circle #23 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 27

SELL AUTHENTIC DESIGNER
HANDBAGS • CLOTHING • SHOES • JEWELRY
www.BagVendors.com
Build Your Own Website
&
Shopping Cart in 15 Minutes!
All In One E-Commerce Solution - to Build, Promote & Grow Your Online Store!
Easy to use!
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• Manage Inventory
• Smart E-Mail Marketing
• Sell Everywhere: Amazon,
eBay, facebook
• Real Time Shipping
• Accept Credit Cards
• Search Engine Optimization
• Social & Mobile Commerce
FREE TRIAL
www.e-storesites.com
Page 28 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

Lingerie
We are the complete source for wholesale and retail lingerie. We supply all types of business
venues including brick and mortar lingerie stores and boutiques, major retail stores, discount and
flea market type outlets, home party businesses, eBayers, mass distributors and other various
websites. Lingerie Mart is also a major fulfillment center for some of the world’s largest on-line
retailers. We appreciate our customers and orders of all size.
The Country’s
Best
At The Best
Wholesale Prices!
Be Wicked Margherita
Babydoll Black
$13.40
Be Wicked Satin
Martina Romper
$11.90
Be Wicked
Melissa Cami
$12.40
Be Wicked Laced Cupped
Haltered Babydoll
$10.40
Be Wicked Eyelash Lace
Cami Chemise with Bow
Detail & Tie Back
$13.40
Be Wicked 2 Piece
Floral Fantasy Bride
$9.90
Be Wicked
Bustier
$17.90
21 YEARS SERVICING THE INDUSTRY FROM OUR ATLANTA LOCATION
Be Wicked French Cut Halterneck
Lace Teddy with Criss-cross
Front Detail & Thong Back
$13.40
www.CloseoutsForSale.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 29

JEWELCLEARANCE.COM
Y O U R FINE JEWELRY WHOLESALER
Our Price
$
599
SWAROVSKI
Dust Huggie Hoop Earrings
Feature 2 hoops with
Swarovski dust measuring
1/4” wide. Earrings dangle
down 1/2 inch with
comfortable push backs.
Retails $79.95
Closeout
$
9 95
RINGS
CHAINS
CHARMS
STONES
Dealers...
Click on our
“Clearance”
Tab on Website
COLORLESS 1/4 CT
DIAMOND EARRINGS
Retail $799.00
Your Price:
1/4 CT CLASSIC DIAMOND TENNIS
BRACELET IN PLATINUM OVERLAY
Retail $99.99
Our Price
$
49 95
J E W E LCLEARANCE.COM
$
99
Wholesale Coffee
• PODS • K-CUPS • WHOLE BEAN & GROUND • TEA • SPORTS MIXES • EQUIPMENT • PARTS & ACCESSORIES
Sell To Cafés, Offices, Consumers
BIG
PROFITS
MEDIUM/DARK ROAST
SAMPLE
OUR K-CUPS
$
4
99 8-PACK
BIG
PROFITS
GOURMET MIX
FLAVORED/LIGHT
BLENDS
DECAF
PODS
www.BeanWholesalers.com
Page 30 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

Sell Rugs at Your Store!
Huge Profits!
Prices Start
at
$
9
Free Shipping on
All Size Orders
Rugs Ship in
One Day
Deal directly with
the largest seller of
Persian and Oriental
Rugs in the USA.
Wholesaling for
over 40 years.
High volume
and low prices
give your store
great mark-ups.
www.RugProfits.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 31

NEED TO SELL YOUR OVERSTOCKS AND CLOSEOUTS?
eBid is easy to get to know and use and has the
tools in place that allow you to run a complete
e-commerce operation at virtually zero
ongoing cost. Sell your items to
a worldwide audience in
just a few clicks.
Since 1999 millions of buyers and sellers have used eBid as their trading platform of choice.
Over 13,000 Categories - A Great Place To Sell Your Closeouts - Low 3% Sales Fee!
ELECTRONICS * COMPUTERS * TV’S * COLLECTIBLES * HOME & HOUSE * JEWELRY * EVERYTHING!
Register Free!
www.MegaUbid.com
New Lots Daily
Fresh Inventory
All Size Lots Available • Limited Quantities • Hottest Selling Items!
www.EverythingCloseouts.com
$
29 95
BOBOVR Z4 VR
Virtual Reality
Headset 3D VR
Glasses 120°FOV
$
28 99
Elephone REXSO
Explorer X Allwinner
V3 2.0 Inch Display
Action Camera
Clearance Center
for Retailers and On-Line Sellers
Hottest Products!
BIG RETURNS!
$
49 95
New European
Fashion
Printing Bags
Shoulder Sub
Mother Bag
$
18 99
Jakcom R3F Smart Ring
Waterproof Wearable
Ring for NFC Electronics
Mobile Phone Android
Smartphone
$
179 95
Original ZTE Nubia
Z17 Lite 5.5 Inch
Smartphone
$
22 99
Tronsmart Bluetooth Headphones
Water-resistance IP66, Wireless
Sport Earbuds, LED lights Richer
Bass In-Ear
$
56 99
E-3LUE K727 Mechanical Gaming Keyboard
Page 32 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE
$
149 95
HOMMINI Smart Feeder for Dog
& Cat Controlled by Iphone,
Andriod or Other Smart Devices
$
69 95
CAIYUE Women Handbag Wedding Party
Evening Envelope Clutch Bag Wallet
Purse Messenger Phone Bag Purple
$
9 99
Wsken Type C
Metal
Data Cable

Pretty Women’s Tote Bag with
PU Leather & Solid Design
$13.40
Over 2,000 Bags!
Shoulder Bags • Clutches
Satchels • Crossbody Bags
Totes • Wallets • Cosmetic
Closeout Prices from $2.05-$50.00
Our Newest Collection:
Fashion & Delicate Solid Color
Twist Lock Big Bag for Women
$10.53
Women’s Satchel with Sequined
& Rivets Design
$14.99
Elegant Women’s Tote Bag with
Bow & Metal Pendant Design
$9.72
Stylish PU Zipper Design
Shoulder Bag
$9.52
Wood Ball Tassel
3 Pcs Handbag Set
$7.21
Contrast Stitching
Tassel Shoulder Bag
$8.59
Bowknot & Color
Matching Design
$8.11
Stylish Women’s Shoulder Bag
with Houndstooth & Chains
$11.88
Women’s Shoulder Hand Bag
with Solid Color & Zipper Design
$10.57
Factory Direct
Worldwide Shipping
Stylish Buckle & Canvas
Design Shoulder Bag
$11.15
Flower Rivet Decorated Women
Chain Crossbody Bag
$15.77
www.BagCloseouts.com
Check our apparel, shoes & jewelry
closeouts on our new website
Cute Women’s Clutch Wallet with
Elephant Pendant & Color Block
$7.83
Women’s Crossbody Bag with
PU Leather & Hasp Design
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 $5.44Page
33

VAPE • VAPE • VAPE • VAPE • VAPE • VAPE • VAPE
International Wholesaler
— Since 2007 —
$ 50 $
29 90 $
4 90
EH Pro E-Drip Atomizer
12
Atomizers w/Head
VCT ProVaper
Chaser Tank Smok Mini Trophy Tank
$
6 99 — WE DROPSHIP —
• E Liquids
• Starter Kits
• Atomizers
• Batteries
• Accessories
Heavenly • Room 1007, 10th Floor • Hoking Center • 2-16 Fayuen St. • Mongkik • Hong Kong
Everything Online @ www.HeavenlyWholesale.com
www.SoaringRC.com
Airsoft Guns • RC Cars, Boats, Helicopters
Triphibian 2.4G 6-Axis
Gyro Air-Ground-Water RC
Quadcopter RTF Drone
RETAILS
$199.99
CLOSEOUT
$
79.99
WEEKLY SPECIALS
CLEARANCE ITEMS
RC Transformable Car Gesture
SensingTransformer Robot
4WD 50Km/h Electric
Off-Road Vehicle RTR
RC Car
RETAILS
$199.99
CLOSEOUT
$
65.99
Excavator
Engineering
Vehicle with
Alloy Digging
Head
RETAILS
$59.95
CLOSEOUT
$
17.56
RETAILS
$39.95
CLOSEOUT
$
11.99
RETAILS
$399.99
CLOSEOUT
$
129.99
Off-Road Buggy
Backwach Nitro Gas
Powered 4WD
RTR Remote
Control Car
www.SoaringRC.com • Everything FUN!
Page 34 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

Drop-Shipping
Simplified
INSTANT ACCESS TO 1,470,125 WHOLESALE PRODUCTS,
DROP-SHIPPED DIRECTLY TO YOUR CUSTOMERS
Apparel • Automotive • Electronics & Computer
Games & Movies • Health & Beauty • Home & Garden
ZUO MODERN COBALT BLUE LEIGE CHAIR
WHOLESALE PRICE: $640
SUGGESTED RETAIL PRICE: $1687
PROFIT MARGIN: 62%
Easiest Drop Ship
Program in USA
1. Select Product to Sell
2. Sell It
3. Collect Payment & Process
4. Doba Ships Product
LADIES SOFT LAMB LEATHER & FOX FUR JACKET
WHOLESALE PRICE: $255
SUGGESTED RETAIL PRICE: $1299
PROFIT MARGIN: 80%
14K WHITE GOLD RUBY & DIAMOND
HOOP EARRINGS
MELISSA AND DOUG BEEP BEEP PLAY 4 PIECE 18 VOLT COMPACT LITHIUM-ION COMBO KIT BEATS BY DRE HEADPHONES
WHOLESALE
WHOLESALE PRICE: $56
WHOLESALE PRICE: $371
WHOLESALE PRICE: $135
PRICE: $793
SUGGESTED RETAIL
SUGGESTED RETAIL PRICE: $99
SUGGESTED RETAIL PRICE: $726
SUGGESTED RETAIL PRICE: $256
PRICE: $1896
PROFIT
PROFIT MARGIN: 43%
PROFIT MARGIN: 49%
PROFIT MARGIN: 47%
MARGIN: 58%
www.DobaDropship.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 35

SHOP NINE SHOWS
AT ONE LOCATION
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AT ONE LOCATION
Featuring Featuring 2,700 2,700 vendors exhibiting in in 650,000 square feet of of show
floor floor space, space, ASD ASD Market Week is is the most efficient way to buy
affordably priced, on-trend merchandise with the highest margins.
Register Register
for for FREE FREE at at
bit.do/ASDA18-10
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March July July 29-August 29-August 17-20, 1, 2019 1, 2018, 2018, March March 17-20, 2019
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PRODUCT CATEGORIES
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1 2 3
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FASHION ACCESSORIES GIFT + HOME ACCENTS GENERAL STORE
4
4
FASHION ACCESSORIES GIFT + HOME ACCENTS GENERAL STORE
5 6
BEAUTY + FRAGRANCE
SOUVENIR + NOVELTY
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7
7
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8
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9
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CASH + CARRY
Page 36
CONVENIENCE STORE CULTURE+ (SMOKE + VAPE) SOURCEDIRECT
NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

WE HAVE BUYERS!
Forum Publishing has been connecting
wholesalers & manufacturers with BUYERS since 1981.
• Men’s & Boys Wear
• Womens Wear & Accessories
• Gift Store Buyers
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1-800-635-7654 • forumpublishing@gmail.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 37

SELF-MARKETING
Continued from last issue ...
A Review of Top Self-Marketing Secrets
forumworkshop
MARKETING SECRETS
FORUM WORKSHOP
SPEAK UP
MARKETING SECRETS OFTEN
Making
Your Name
Knowing with
Making Your Name Known with Self-Marketing
A PLATFORM FOR
SPEAK UP AND OFTEN INCREASED
PROSPECTING
A Platform for Increased Prospecting
1. Sell angles, not ideas, that shout
“new & intriguing.”
2. Create a sizzling title that’s so hot readers
can’t pass it up. Use puns, cliches, & even
the rhyme of songs to get you thinking.
3. Summarize your article idea in a query letter
to sell an editor before you write the article.
4. Target your message to a specific
audience by selling articles to trade journals.
5. Write a book – it’s the ultimate
credibility builder.
6. Start your book by writing
a 2-page query letter to an agent.
7. Sell a publisher on your idea with
a book proposal that spells out the
book’s unique angle & sales potential.
8. Consider independent publishing to get
your book out fast & to maintain control.
9. Write a newspaper opinion piece
to express thoughtful opinions you want
customers & supporters to read.
10. Send informational white papers to
clients & prospects to demonstrate
expertise & authority in your field.
11. Merchandise your writing: Send copies
of articles & books to decision makers
to build credibility & to give them
valuable information. If you prompt
someone else to succeed; you will have too.
12. If you don’t like to write or don’t have
Page 38 time, NOVEMBER hire a ghost 2018 writer. | RETAILERS FORUM MAGAZINE
Speak Up and Often
A PLATFORM FOR INCREASED
PROSPECTING
Feeling nervous before stepping up to give a
speech in front of a roomful of unfamiliar faces
is natural. As Lily Tomlin said, “We’re all in this
alone.” The fact that your knees buckle and
your vocal chords tighten when you think
about public speaking is no excuse for not
using this powerful vehicle to propel yourself
into a new sphere of influence. Public speaking
is unequivocally the fore most fear among
Americans; it is also one of the most powerful
ways to market yourself and your business.
Before giving into your fear, ask yourself what
you are afraid of. A University of Michigan
study showed that 60% of our fears are totally
unwarranted, 20% have already become past
activities, and 10% are so petty that they make
no difference. Of the remaining 10%, only 5%
are real and justifiable. In other words, there is
a 21-to-1 chance that any fear you have of tripping
up at the podium is not based on fact, but
on having the wrong focus. It’s not what happens
to you that matters but what happens inside
you that counts. What you believe
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continued...

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The most important element of successful public
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That, coupled with pointers from pros and
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Positioning yourself as an expert in a field by giving
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to invest time & money to come hear you.
Ronald Kent, president of a mutual fund and
partner in a small brokerage firm in Kailua,
Hawaii, is an engineer turned stockbroker. Although
he was successful as a senior engineer
forumworkshop
FORUM WORKSHOP
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strangers.
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“I knew I’d never overcome
my fear of rejection,
so I invested my
creative energy into
finding ways to sell
where I couldn’t be rejected,”
says Kent. “I
began speaking about
investing as a way to let
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was, what I was about,
and what I believed.
Those who liked what I
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talk. I didn’t have to worry about those who
weren’t interested.” When you’re the speaker,
people seek you out. What a refreshing change
in the sales cycle.
forumworkshop
FORUM WORKSHOP
Page 42 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE
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forumworkshop
FORUM WORKSHOP
Authors of this article have used this platform
to establish their credibility and expertise and
to earn business. For Diane, the step up to the
podium didn’t come easily. An 8th grade
drama teacher’s comment that her voice quivered
and she’d never make it on the stage
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she prepared a power-packed speech filled
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Take your
Business to the
Next Level
editors and useful how-to’s for would-be writers.
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“Diane, just talk to us,”
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Diane started simply. She signed up with a private
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a course on selling to the top national
magazines in the comfort of her living room.
With an audience of a dozen or so friendly faces
to whom she served tea and cookies, Diane felt
safe and free to talk easily about what she
knew.
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FORUM WORKSHOP
forumworkshop
With that first successful step, she gave talks on
publishing to professional public relations,
marketing, and writing organizations. Back-ofthe-room
sales of Get Published made the endeavor
worth the time. Positive comments
from the audience about her understanding of
the field spurred her on.
After a talk to the Public Relations Club of San
Diego, a member of the audience who worked
at the University of California, San Diego
(UCSD), passed along Diane’s
name to the director of the writing
program for the Extended
Studies College. That referral resulted
in her teaching for 5 years
at UCSD and serving as director
of 2 major writers’ conferences
hosted by the University.
In addition to being paid to talk about her first
love, Diane overcame her speaking jitters and
learned how to work an audience using humor,
personal stories – including professional
foibles, which audiences love – and practical information
that can turn around careers. She
gained recognition as an authority on national
magazine publishing and book writing. Students
she met in class often became clients for
her public relations and marketing company,
and others who repeatedly noted her name in
the catalog called upon her as an expert writing
consultant.
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forumworkshop
FORUM WORKSHOP
Diane has spoken on publishing
at writers’ conferences
nationwide and on
public relations and marketing
to corporations, associations,
women’s rallies, and
the chamber of commerce. But one goal remains:
to track down that junior high drama
teacher and let her know that even an audience
of 500 can’t make Diane’s voice quiver today.
Henry took a similar tack to establish his expertise
and to earn new business. He taught
through the Learning Annex and UCSD Extension
to position himself as a marketing guru.
The catalog listing his class and instructor biography
reached 100,000 people each quarter
and proved better exposure than the Yellow
Pages. Many businesspeople use the catalog to
find speakers on specific subjects. One resultant
speaking engagement for Henry generated a $1
million account for the public relations and advertising
agency where he was vice president.
Additional speaking stints, such as one-nighta-week
classes or Saturday morning seminars
on “How to Make Your Business Famous” and
“How to Get Big Results on a Small Advertising
Budget,” generated additional invitations
for his agency to bid on accounts they probably
wouldn’t have heard about otherwise. And
every presentation he has done for the chamber
of commerce on marketing businesses has generated
at least one new business lead. Henry
believes that the more times you present your
company to prospective clients, the closer you
get to landing the next big account.
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forumworkshop
FORUM WORKSHOP
Charles Mann,
a personal financial
adviser,
also taps the extended
studies
market to attract
corporate
clients. He regularly
gives financial
seminars through university extended
studies programs. The sessions are strictly informative,
and there is no hard sell of him or
his firm. However, all the handouts are photocopied
on his stationery that includes his phone
number. Mann receives most of his clients from
these efforts. It appears that extension students
seem to be more motivated, better educated,
and more attuned to forming alliances than the
average person in the industry.
Tie into Your Chamber
and Move Out from There
Providing opportunities for businesses to succeed
is part and parcel of the chamber of commerce,
and therefore an excellent place to
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who will offer inspiring, insightful
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credibility.
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forumworkshop
FORUM WORKSHOP
You will need to volunteer for committees and
task forces to demonstrate your commitment
and expertise. Then, when you’ve made inroads,
let your desire be known to speak to professional
groups.
Jeanine just, owner of Kreative Solutions in Laguna
Beach, California, used the local chamber
to book speaking engagements after leaving the
corporate world to found her own “success”
coaching company. “I
wanted to position myself
with the path of least resistance,
so I went to the president
of the chamber of
commerce and told him
what I did,” says Just. “He
slipped me in as an expert
for an upcoming program.”
Making the leap from an arena where you are
known, such as your own professional organization
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and other professional associations, takes marketing
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FORUM WORKSHOP
forumworkshop
With her awareness established through the
chamber, Just began contacting corporations directly
to provide private success coaching and
training programs. She calls her approach educational
marketing. Rather than give a hard
sell, Just educates companies about her unique
niche in the marketplace and how her service
strengthens employees’ skills. “I have a service
that is new and needs explanation,” says Just.
“They need to experience me to understand my
philosophy and approach.” Over the 6 years
she has been in business for herself, Just has
made strong connections throughout the country
and is now beginning to become internationally
known. As she grew professionally, she
asked for larger and larger speaking engagements.
Three years ago, she landed a talk for
Senator William Campbells’ conference and
was billed with Oprah Winfrey and Mrs.
Anwar el-Sadat. More than 14,000 participants
packed the conference and heard Just’s speech,
“Self Worth: Your Ultimate Power.” The result?
Within 3 months, Just
was performing warmup
acts and break-out
sessions for Elizabeth
Dole’s political conferences
during the 1988
presidential campaign,
when her husband, Bob
Dole, was vying for the
Republican nomination.
“Initially I spoke for just an honorarium, but
within a few years I worked up to almost
$1,000 plus expenses per speech, and it won’t
be long before I’m commanding $2,500 per
presentation.
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FORUM WORKSHOP
forumworkshop
Just started out as a consultant who used
speaking as a marketing technique to attract
new clients. Today, 50% of her business is private
coaching and 50% is public seminars. She
expects that, within another few years, she will
earn most of her income as a professional
speaker. With a goal of $25,000 per hour-long
talk (not unheard of for the cream of the crop),
she’ll no doubt be living well.
That brings up a point. As someone marketing
your business through speaking engagements,
should you charge a fee to speak? Yes, but not
when you are launching your career and not always
even after you’ve become established.
“I did free speeches when I first started speaking
to promote my business, and I still do because
we all owe something back for the
opportunities we’ve been
given,” says Marian K.
Woodall, who created Professional
Business Communications
after a 25-year
career teaching college.
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give a speech and who has
the qualifications, to ask
for an honorarium when
appropriate. You wouldn’t ask a doctor to come
perform a little surgery over lunch, in exchange
for a plate of chicken and rice. Those professionals
who tend to speak for free make it hard
for professional speakers to get the fees appropriate
for their expertise.”
continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 57

forumworkshop
FORUM WORKSHOP
There are times when you want to give away
your talent. Save pro bono work for your own
professional organization, for the chamber of
commerce who has referred business to you,
and for charity. Otherwise, once you’ve established
yourself as an expert, charge a fee, however
small.
A television reporter for the Fox network has a
policy that she will not serve as a keynote
speaker or master of ceremonies without an
honorarium. She doesn’t have a set fee schedule;
she leaves the payment to the discretion of
the sponsoring company or
organization. The honorarium
policy has enhanced her
stature and trimmed her
bookings to groups that really
want and appreciate her.
Offer Free, Informative
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You don’t have to wait
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Hosting a self-sponsored
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is equally valuable
to your prospects and
your business. There’s a
plethora of financial
planners holding investment seminars and attorneys
sponsoring living trust seminars. Real
estate brokers offer free workshops on how to
buy a condo or how to get the most value from
home fixer-upper projects.
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Page 58 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 59

FORUM WORKSHOP
forumworkshop
These workshops are typically offered at no
charge or for a nuisance fee of 5 or 10 dollars to
weed out the Lookie Lou’s from those serious
about the subject – and ideally those who
would be better prospects of coming back to
the speaker for consulting services.
Jean Nave, owner of Motivational Dynamics
and author of 3 books, including Women: The
World’s Greatest Salesmen, left her position as
marketing director for a computer firm to
launch her own sales training company. She set
her sights on having corporations book her for
in-house training. To get her feet wet and to
earn leads, she offered off-site seminars on how
to decide if a career in sales is for you. She
booked a room at a local hotel for $100 for a half
day and charged $35 a person for the seminar.
She spent $20 on printing flyers, which she distributed
to corporations, primarily through the
administrative secretaries. “In most cases, since
my original topic was centered around my
book and women in sales, I was
able to interest the secretary in
the program herself, and once
she bought into it, it was easy to
get the flyers posted,” says Nave.
Nave marketed her seminars to women who
seemed frustrated by their careers, including
nurses and teachers. “I knew from the research
I did for my book that women in nursing were
well educated but frustrated with their careers,
and teachers were also intelligent individuals
but underpaid for their ability.” explains Nave.
“My seminars let them evaluate if sales was for
them and gave them tips on how to sell.”
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Page 60 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 61

forumworkshop
FORUM WORKSHOP
“I filled the seminar each time, and most of the
women who attended were from large corporations,
so they later became my connections to
book corporate seminars.”
After hosting 10 seminars of her own, for which
she made about $1,000 or better a day, Nave
had the entree she needed to take her talks inhouse.
Today, 8 years later, she is still getting
calls from individuals who attended one of her
original seminars. “They liked what I did and
hung on to my name,” says Nave.
Nave says that what makes her
memorable is that she is completely
original. “I didn’t read
what anyone else was doing in
sales training when I started,”
she says. “Instead I looked inside
at what I had been doing as a coach, manager,
and self-motivator. Then I poured out
what I did and developed a seminar around it.”
After starting with the obvious night school
and university classes and moving on to speaking
to corporations, stockbroker Ronald Kent
decided to find new ways to spread his reputation.
He did the unthinkable and approached
his competitors. Like Dracula taking care of the
blood bank, he convinced savings and loans,
banks, and federal credit unions that his conservative
philosophy was consistent with
theirs. Time and again, these financial institutions
have sponsored Kent to present programs
for their depositors. “The fact that I sold them
on the idea is one thing; but that they have
asked me back over and over makes me even
more proud,” says Kent.
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Page 62 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 63

forumworkshop
FORUM WORKSHOP
To find other nontraditional routes to market
his services, Kent also convinced a leading department
store in Honolulu that had just
opened a fine restaurant to invite its best customers
to an exclusive dinner meeting about
personal finance. The dinners were so well received,
that they grew into luncheon programs.
When strictly women showed up for the luncheons,
Kent turned that into a sales tactic and
began advertising them as women-only investment
programs. The year was 1965, and since
Kent was the first to offer women such an opportunity
– the media attention alone was
worth his time and energy.
Today, Kent gives 50 to 60 speeches a year. But
he controls whom he attracts by creating talk titles
that will bias an audience. “I want to appeal
to the type of individuals who would make
good clients for me,” says Kent. “I don’t want
traders, speculators, or get-rich
quickers. My titles appeal to the
conservative and stodgy. Hot
shots don’t sign up for seminars
entitled, ‘Gentlemen Prefer
Bonds,” ‘The Feeling Is Mutual,’
or ‘Realistic Investments
for the Cautious Investor.’“
Kent doesn’t view speaking as a shortcut to
making the sale. In fact, he often doesn’t reap
immediate rewards. “It’s not uncommon for
new clients to tell me that they heard me speak
10 years ago, and that a recent inheritance or
home sale prompted them to remember that
they liked what I had said and decided to come
in to talk.”
continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 65

FORUM WORKSHOP
forumworkshop
Today, as a member of the National Speakers’
Association, Kent sells his speaking talent as
much as his financial expertise. His most popular
topic for the noninvestor audience is developing
creativity for problem solving. If
people want to speak to promote themselves or
their business, Kent advises them to tap into
their creative reservoir to develop a personal
trademark. When you’re first starting as a
speaker, learn the traditional, recognized approaches
to the business, he says. Then figure
out what makes you unique and go with your
strengths.
What makes Kent a sought-after speaker is his
ability to excite the audience. “I can talk about
the mildest subject, but people come out thinking
they’ve just had a revelation,” says Kent.
“After analyzing tapes of myself, I realized that
my speaking style triggers something in the
minds of people listening to me that sets them
on their own internal journey. It’s much like the
talent of an inspiring church minister. It’s the
exciting stuff going on inside their own heads
that makes them think I’m a terrific speaker. In
reality, I’m just the catalyst.”
Channel Nervous Energy
Zig Ziglar, an all-star in the big
league of motivational speakers,
says that if you put a mule on stage,
it will stand there unimpressed, not
thinking a thing about the crowd
and bright lights. But if you put a
thoroughbred horse in the same situation, it
will pace nervously, balk, and whinny.
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Page 66 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

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FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 69

FORUM WORKSHOP
forumworkshop
It’s natural to be high-strung and self-conscious
when you put yourself in front of an audience
that expects you to entertain, inform, outknowledge,
and out-experience them in the
field. If you’re a champion like the thoroughbred,
expect to be jittery, but learn to channel
that nervousness into positive energy.
Just like an airplane pilot views flight time, remember
that the more you speak in public, the
better you’ll get. Teaching college courses, for
which you have to prepare lesson plans and
present week after week for 6 weeks or 3
months, is a perfect arena in which to practice.
One of the benefits of teaching is that teachers
always learn more than students. Knowing you
have to face 30 students once or twice a week
forces you to research your material and have
enough to say to fill the time slot. Night by
night you’ll become more and more
comfortable speaking to a group,
and you’ll know your material so
well that having to rely on notes
will become a thing of the past.
To quickly win over a classroom of students,
Henry makes it his trademark to learn every
single student’s name the first night of class.
Since all memorization is repetition and association,
he repeats the student’s name a number
of times in a row in conversation and then tries
to exaggerate the name in his mind by associating
it with something funny or memorable.
When he came across a student in his class
named Noonie, he thought of the movie High
Noon with Gary Cooper. Henry set the record
one night when he perfectly memorized 68
names in 20 minutes.
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NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 71

FORUM WORKSHOP
forumworkshop
If you can’t teach a class before
you launch your speaking
career, you can at least
offer your services as a guest
lecturer to undergraduate
college classes. Local professors
in your field are excellent
persons to form linkages
with, and you’ll be doing them a favor by volunteering
to lecture to one of their classes.
A professor frequently asks Diane to be a guest
lecturer for his magazine article writing class.
After several speeches, the professor recommended
Diane to the editor of a local trade
journal, who subsequently assigned thousands
of dollars worth of writing to her company. In
turn, the professor has served as a guest
speaker at the writing classes Diane teaches.
If you don’t have the opportunity to use college
classes as a way to build your speaking skills, at
least practice your craft in front of colleagues at
work or family and friends. Prior to giving a
new talk, Henry assembles a half dozen unassuming
office mates and lures them to listen to
his speech by buying them a soda.
Practicing in front of a live audience
is essential. Rehearsing
telling jokes and anecdotes in
front of a friendly crowd will
help you to get the rhythm
and pace of the story. If there
is a punch line, play with the
emphasis to see which variation
gets the biggest reaction. The same holds
true for a serious or especially moving story.
continued...
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Page 72 NOVEMBER 2018 |
RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 73

FORUM WORKSHOP
forumworkshop
To make sure she knows her material well, Jean
Nave reads her material into a tape recorder
and then plays the tape continually to herself
for 2 weeks prior to her speaking date. “By the
time I go on stage, it’s as though I have given
this speech 30 to 40 times before,” she explains.
“I have internalized the information so that it
flows easily from me. I abhor memorized
speeches because they are not natural, but
knowing your material well so that you can
easily recall statistics and anecdotes makes you
look like a pro.”
There are few things as
nerve-racking as looking at
the blank stares of an audience
and wondering if what
you’re saying addresses
their interests and experience.
Rather than guessing whether your
speech meets the audience’s needs, talk to a
few members of the organization before you
prepare your speech.
Ask the individual who booked you to suggest
key members of the group or business that you
can contact. Call these people and find out
about the group and what it wants from your
talk. Contacted individuals will feel honored
that you’ve taken the time to ask for their opinion.
And they’ll give you good pointers for the
direction of your speech.
If polling a number of members won’t fit into
your schedule, ask the program chairperson to
fill out a questionnaire you’ve designed to
identify points of interest and concern the
group would like you to address.
continued...
Page 74 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 75

FORUM WORKSHOP
forumworkshop
Quest Management Consultants of Bonsall,
Ca., sends out a pre-program questionnaire
that includes information such as:
• number of attendees, male & female
• average age
• job responsibilities
• session objectives
• key issues to discuss/to avoid
• name & title of introducer
• start & end time for your talk
And while we’re talking about sending things
ahead to the program chairperson, always remember
to get the request for your talk in writing
– whether or not you are being paid to
speak. To make things easy, prepare an agreement
in which the person who “hires” you simply
has to fill in the blanks (time, date, location,
program title, and speaker’s fee), sign and date
it, and return it to you.
Another way to feel
more at ease with the
group you’ll be speaking
to is to arrive early at the
seminar or speech site.
Jean Nave makes it a
point to always arrive at
her talks a half hour
early so that she can mix
with the people and incorporate
discussion into her speech. That kind
of intimate knowledge shows that she is one of
the fold, in tune with the audience’s needs.
Jeanine Just of Kreative Solutions says she honors
the attendees who come to her talks by asking
them why they came and what they want to
learn. “I’m not a canned speaker; I never say
the same thing twice,” says Just.
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forumworkshop
FORUM WORKSHOP
“Instead of inflicting information on the audience,
I identify their needs and then, through
an interactive, participative session, we all
laugh and commiserate together, and we all
come away knowing more than when we
started.”
Armed with inside knowledge, you can feel
more at ease from the moment you step into the
room where your speech will take place. First,
you are no longer a stranger; you’ve already established
a phone relationship with a handful
of individuals in the audience. Find out who
those individuals are and take the time, before
you go on, to introduce yourself. Being able to
spot a few familiar faces in a sea of unknowns
will help relax you as you speak. And when
you address the audience, you can let them
know that you have talked to members of the
group with comments like, “George Bryce said
the most essential piece of information he
wanted to learn today was ... “ or “Candace
Higgins said that a major concern many of you
have is ...”
Your audience will be impressed that you cared
enough about their needs to do your homework.
And because you did, your speech will
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FORUM WORKSHOP
forumworkshop
There are a number of approaches
that work as lead statements.
Choose the one that works best for your
particular subject and speaking style.
Here is how a member of the Building Industry
Association would address a roomful of developers
using each of the speech lead options.
• DIRECT STATEMENT
San Diego is at a crossroads. The San Diego we
love will vanish if we don’t find solutions.
• ENGAGING QUESTION
If you could wave a magic wand and solve one
problem in San Diego, which problem would
you choose? Let’s talk about solutions that are
right for San Diego, the environment, the economy,
and future generations.
• PERTINENT QUOTE
Henry Ford once said: ‘Don’t find fault. Find a
remedy.’ Today, let’s explore some remedies for
San Diego.
• SHOCKING STATEMENT
If we don’t do something now, America’s finest
city will become America’s finest mess.
• HUMORIST INCIDENT
Whatever works for you. Humor is personal.
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FORUM WORKSHOP
forumworkshop
• HUMAN INTEREST STORY
Travel back in time to a century ago. The year is
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steam train at the Santa Fe Depot in San Diego.
He heads north by horse & buggy and comes
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after a castle outside of Trieste. Today we call
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lot easier when newspaper tycoon E.W. Scripps
arrived in San Diego.
Let Them Eat Candy:
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You’ve got to have something valuable to say
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Henry exudes energy every time he speaks.
The first thing he does when he rushes up to
the podium after an introduction is to turn on a
kitchen timer and set it on top of the lectern.
That simple gesture lets audience members
know that Henry respects their time. It also
shows that he knows he’s working under a
deadline and that when the timer sounds, he’ll
stop.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 83

FORUM WORKSHOP
forumworkshop
The audience senses from the
beginning that Henry must
have a lot to say and that
there’s no way he’d waste time
on unimportant information.
Next, Henry passes out handouts that highlight
the main points of his presentation, with blanks
for important points and statistics that the audience
will fill in. This keeps people on their
toes, yet not tied to taking rote notes. They
know that they can just listen, but if they want
the most from the information, they’ll be filling
in the blanks and keeping pace with Henry.
Henry never returns to the podium. He moves
out into the audience, even if it is several hundred
people large. And just in case anyone isn’t
paying attention, Henry throws out a question.
When someone volunteers an answer or an anecdote,
he quickly reaches into a bag of tricks,
and tosses out a candy bar stadium-vendor
style to the lucky respondent – filling the house
with laughter and keeping the audience on its
toes. To keep in step with the healthy lifestyle,
he now also throws apples and oranges.
The treat-tossing antics consistently score high
marks on Henry’s presentation evaluations.
Since studies show that people retain 90% of
what they say compared to 10% of what they
hear, the reward-participation technique makes
Henry’s speeches interactive and people remember
him for it. And, since it’s what his audiences
like best, he keeps giving them what
they want.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 85

FORUM WORKSHOP
forumworkshop
Handouts are also an important part of talks
presented by Jeanine Just. “People want information
they can take back with them, and
handouts are perfect for that,” she says. “I always
make sure that the handouts include
humor because if the presentation isn’t fun, you
can forget it as a speaker.” And most likely, the
audience won’t remember you.
Jean Nave, owner of Motivational Dynamics,
makes sure her handouts are keepers by including
quotes penned in calligraphy. “I’m a collector
of quotes, and so are many other people,”
says Nave. “Attractively written quotes get
posted, and when that
happens, so does my
name on the top of the
handout. It’s advertising
that brings me business.”
Other presentation aids are also important to
keep your audience involved. It’s been said that
87% of what people learn comes from sight,
and that the remaining 13% of learning is divided
into hearing (7%), smell (3.5%), touch
(1.5%), and taste (1%). Flip charts using brightly
colored markers, overhead transparencies (try
yellow and blue instead of white), chalkboards,
and short videotapes are other visual media
that can help you drive home your points. Just
remember to keep visual aids simple – one idea
per slide or overhead is plenty. You can also
make use of role playing, small group discussion
demonstrations, short true or false
quizzes, and even children’s stories, puzzles,
and games to help your audience discover for
themselves what you are trying to impart.
continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 87

FORUM WORKSHOP
forumworkshop
Be Real: Admit Past Indiscretions
One of the largest draws to a Public
Relations Society of America meeting
was the presentation, “My Favorite
P.R. Failure.” Six seasoned, highly respected
pros in the field agreed to
share a case study where something
went awry. Chapter members, media,
and guests flocked to the luncheon to
laugh at someone else’s mistakes.
While attendees need to know what to do to be
a success, no one wants to look up to the
speaker as a god. If all you can tout are your accomplishments,
you make success look easy
and a bit distant to mere mortals who daily battle
life’s challenges. You’ll earn respect and admiration
from the crowd if you candidly share
mistakes you made along the way. With you
serving as the fall guy, others can avoid those
pitfalls and more quickly reach their goal. After
all, if they wanted to make all those mistakes
themselves, why would they attend your seminar
or speech? They’re paying you to share
shortcuts to success, and they want to know
how not to do something as much as how to do
it. People want to hear personal stories, and if
you can illustrate a point with a funny story, all
the better.
Our next article will conclude
“Be Real: Admit Past Indiscretions”
and a new topic:
Conclude With A Call To Action
continued in next issue ...
Forum Gives Back
Forum Publishing Company is proud to support charities
that help our communities both locally and overseas.
www.RedCross.org
www.Starlight.org
www.ALZ.org
www.MercyShips.org
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We encourage our readers to join us in supporting
worthwhile charities that help make our world a better place.
Page 88 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE

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salesMaN’s
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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 91

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RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 93

This MonTh’s
Book Specials
New Titles Just Arrived in our Warehouse ~ Limited Quantities
Streetwise Business Series
SMALL BUSINESS
SUCCESS KIT
Book & CD gives
insider secrets and
strategies to start a
successful business.
includes forms,
legal advice and
schedules.
order no. 1-58062-
367-9 ... $24.95
BUSINESS
MANAGEMENT
Lay your foundation,
build your team and
manage your money
with this 350-page
business guide.
Covers every aspect
of management.
order no. 1-58062-
540-1 $19.95
BUSINESS
VALUATION
Proven methods to
easily determine the
true value of your
business or one
you are wishing to
buy! simple ways to
value AnY business.
order no. 1-58062-
952-0 $19.95
Internet
11 LAWS OF INTERNET
BRANDING
Be fast, be first to be
successful online. how
to build your company,
product or service into a hot,
profitable brand online!
order no. 0-06-019621-1
$21.00
MAKING MILLIONS ON THE
INTERNET
Complete idiot’s Guide
makes it easy and fun to
make REAL money on the
internet. includes tips and
tricks in simple language.
order no. 0-7897-2298-4
$18.95
FRANCHISE BIBLE
how to Buy one, or Franchise Your own business. over
300 pages written by a specialist that will save you
$1000’s in legal and research fee.
order no. 1-55571-367-X $24.95
SOLVE ALL YOUR MONEY PROBLEMS FOREVER
Achieve financial freedom with this life-changing
plan that will take away your money problems
forever -- and help you start a new life of ease
and comfort.
order no. 0-399-52378-2 $14.95
HOW TO ACHIEVE TOTAL SUCCESS
Master your mind to achieve everything
you desire. Win consistently with this
practical self-improvement book.
order no. 0-940398-19-2 $11.00
THE COPYRIGHT GUIDE
A friendly guide to
protecting and profiting
from copyrights. This
is a definitive guide to avoid
costly mistakes.
order no. 1-880559-43-9
$18.95
Closeout of the Month
SMALL BUSINESS LEGAL KIT AND DISK
over 400 pages of practical legal info, forms and agreements
for all size businesses. We bought closeout of these books
(c) 1995, but still loaded with relevant info. Disk is 3.5 floppy,
pages are slightly yellowed. Use just onE form and pay for
the book 3x over! Published at 19.95.
order no. 1-55850-701-9 $10.00
sPECiAL: Buy any other book on this page and take this one
for $5.00! LiMiT 5 CoPiEs to single buyer.
Page 94 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE
Page 94

Trade
MaGaZINeS
This exciting monthly magazine
connects flea market vendors with
wholesalers across the United
States who specialize in supplying
merchandise and services to
flea marketers and swap meeters.
It provides excellent resources for
merchandise and each issue contains
a bonus Directory of Flea
Markets throughout the United
States, listed by state order and
includes full addresses, days of operation,
and details of each market.
Order No. SM-S ...Swap Sample ...$7.50
Order No. SM-SUB ...Swap 1 Year ...$50.00
Closeout News/
Wholesale
Merchandise
Swap Meet
ADVERTISING SPACE
AVAILABLE
The Leading
Monthly Source
for Closeouts
and Surplus
Merchandise!
Retailers Forum
“I Can Get
It For You
Wholesale”
Retailers Forum was established
out of the need for product
sources among small retail
merchandisers. Each month,
Forum’s advertising pages feature
merchandise offerings
from the country’s !eading
wholesalers, manufacturers,
and jobbers.
Don’t confuse this
magazine with some
of the “opportunitytype”
publications offering
products that are outdated
and way over-priced.
These are real rock-bottom
wholesalers offering prices like
Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.
Buy where the retailing giants buy! The advertisers are professionals in
their fields, offering you variety, service, monthly specials, closeout specials,
and the lowest prices available. Best of all, they will ship UPS no
matter where in the United States your business is located. Minimum
orders are as low as $50.00 with many wholesalers. Many advertisers
offer further reduced rates for bulk buying at enormous savings to you.
Order No. RF-S - Sample Copy ...$7.50
Order No. RF-SUB-1 YR (12 issues) ...$50.00
ADVERTISING SPACE AVAIL ABLE
A long-time leader in the
closeout industry, this
monthly newspaper brings
you the BEST closeouts
and overruns on the market.
By using this powerful
buying tool, every month,
you will gain access to hundreds of new suppliers
who offer the finest selection of closeout (below wholesale) merchandise
available anywhere!
Find Apparel, HBA and Cosmetics, Electronics, Home and
Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,
Videos and DVDs, and more. For larger discounts, many dealers
sell pallet truckloads that will make you even more profits.
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00
Trade Magazines
ADVERTISING SPACE AVAILABLE
SoloMayoreo
Monthly
Newspaper
for Hispanic
Retailers
Written in Spanish,
this big monthly
newspaper is the
best thing to happen
to Hispanic retailers!
Sources abound for
variety merchandise of all
kinds to fill store shelves
and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50
No. SOLO-SUB..(12 Issues) ...$60.00
ADVERTISING SPACE AVAILABLE
www.bizbooks.org
Page 95 95
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 95

USA Closeout Directory
Now, more than ever, it is essential for the success of your merchandising business to buy
goods at the lowest prices possible. Our best-selling
USA Closeout Directo-ry shows you how and most
importantly, WHERE. Hundreds of closeout dealers
specializing in selling goods often priced as
low as 10¢ on the dollar are listed. Re-tailers, flea
marketers, home party plan sellers ...anyone who
sells merchandise needs this directory! Clothing
• Elec tronics • Jewelry • Toys • Watches • More!
Order No. 4 -
Closeout Directory - $29.95
Dollar Store
Merchandise Guide
The most complete directory of
wholesalers and manufacturers
in the USA specializing in dollar
store merchandise. Hundreds
of companies are listed with
complete contact information,
including the type of products
they sell. If you have a dollar
store, or are planning to open
one, this new directory is a must!
Order No. DSM • Dollar Store
$29.95
Toy Importers & Wholesalers
This is the definitive guide for
finding toy suppliers. Features
over 156 pages of listings of both
importers and manufacturers.
Included are names, addresses,
phone and fax numbers as well as
company websites and e-mail
addresses and descriptions of
lines carried.
Order No. TOY
$29.95
Directory of Smoke Shops
Our EXCEL Directory contains over 7,000 Smoke
Shops/Head Shops in the U.S. It includes key buyer’s
names, personal e-mails and phone numbers. This
directory is emailed to you in Excel format
and is updated regularly.
DIRECTORY INCLUDES:
• 7,000 Smoke Shops/Head Shops
• Phone Numbers
• Over 60% Have Personal E-Mails
• U.S and Canada
• Company Addresses
Order No. SSDB (Excel)
$399.00
Independent Sales Rep. Directory
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent
sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to
connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,
territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,
key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a
rep/contact index. Available in printed book format or Excel.
Order No. SGREP-B Printed Book $359.00
Order No. SGREP-E Excel emailed to you $499.00
1-800-635-7654
Page 96
Business Directories

Imagine
a book
putting
1000’s of
wholesalers
at your
fingertips!
This is the
most accurate
and useful resource guide you’ll ever
own and refer to daily!
• Apparel • Electronics • Fragrances • General
goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses
• Watches • Toys and more!
No. W1 Wholesale Sources $29.95
Auction Directory
Wholesale Sources
Jam-packed
with 1000’s
of wholesale
sources across
the USA
This is THE definitive guide to auctions!
It not only tells you WHERE
all the auctions are (all 50 states) but
also HOW to participate in the auction
process. Cash in on all government
auctions, housing auctions, jewelry,
cars, boats and more. Up-to-date
information gives you names, addresses
and phone numbers! And, unlike other
auction websites or programs that require
you to purchase updates or subscribe
to monthly or weekly pay-per-listing services, once you have
this book - You need to buy nothing else! It’s an incredible book you
can use minutes after you receive it. Change your life today. Buy a
home, car, or indulge in jewelry.
Order No. AUC- Auction Directory - $39.95
How to Find,
Sell and Broker
Surplus and
Liquidated
Goods
Hidden Wealth
With this authoritive Directory, you will
learn to turn pennies into dollars and get
goods dirt cheap ...even free! Written by a
retired liquidator, the author shares his well
protected secrets and workings of this extremely profitable industry.
Learn why those in the business have kept it confidential. You can now
have a piece of it.
Discover the proven techniques and see why there is no better
information anywhere at any price. Everything you need to succeed in
this high profit business is right here. Work full/part time from home!
Order No. 1-88422-24-2 Hidden Wealth $39.95
Jewelry Wholesalers
& Manufacturers
This exquisite directory will bring the
world’s finest jewelers directly to you! Featuring
fine jewelry of all types including:
• Beads • Diamonds • Gemstones • Gold
• Silver • Much More! The suppliers list
their names, addresses, websites and specialties.
All feature high-end quality jewelry that is
sold wholesale for resale. You would have to travel the world over to
view the thousands of suppliers listed in this brand new directory. If
you are in the jewelry business and looking for new, high quality suppliers,
you must order this directory!
Order No. FJ $29.95
Business Directories
Hobby & Craft
Suppliers Guide
The crafts industry is one of the hottest-growing
segments in the marketplace
today. Scrap-booking, painting,
needle-crafts and sewing are hobbies
that are sweeping the nation. We have
compiled the ultimate directory of
wholesale suppliers furnishing materials
for this huge industry.
• Art Materials • Baskets • Beads/
Trim • Ceramics • Dolls • Fabrics •
Floral • Holiday • Paint • More!
Order No. AC $29.95
Holiday Merchandise
Wholesalers
& Manufacturers
Introducing our newest directory that puts
the country’s largest suppliers of holiday
merchandise at your fingertips. Seasonal
merchandise is a mainstay of the industry,
but up until now it was hard to locate the
thousands of suppliers scattered across the country. We have ended
your searching with one directory which includes all types of wholesale
merchandise: • Bows • Candles • Cards • Costumes • More
Order No. HM $29.95
www.bizbooks.org
Page 97
RETAILERS FORUM MAGAZINE | NOVEMBER 2018 Page 97

Wholesale Gift Guide
A Great resource to locate higher end
decorative merchandise. This gigantic
400 page guide is the definitive resource
guide to finding suppliers for gift products.
Listed by category, over 4,000
leading wholesalers and manufacturers
servicing the gift industry are included.
• Accessories
• Collectibles
• Floral
• Gifts
• Home/House
You’ll refer to this on a daily basis to
find new suppliers for products.
Order No. GG Gift Guide $39.95
Annual Guide to the
Licensing World
Here is an incredible Directory that
guides you through the world of Licensed
prod-uct merchandising. Need to know
who owns a license? Who to contact to
distrib-ute a licensed product? This book
has all the answers and covers the entire
world! Licensors: Listing of companies
that are the agents and license holders.
These are the sources that you would
apply to if you wish to obtain a license to
manufacture
merchandise. Licensees listed here you will find the companies who
distribute licensed merchandise. Full listings include categories of
merchandise each company handles. Contact these companies to buy
the licensed merchandise that they have manufactured. The licensed
merchandising industry moves billions of dollars of products every
year and is one of the fastest growing segments of retailing.
Order No. 321 $249.00
USA Mail Order Catalogs
New for this year is a compilation of BOTH
consumer mail order catalogs in addition to
business-to-business catalogs in one huge
volume! Part one of this incredible collection
of mail order catalogs provides the
most comprehensive look at the consumer
catalog in the industry available anywhere.
Over 7,000 consumer catalog companies
are listed under 44 various product chapters
from Animals to Toys and Games.
Catalog size, number of catalogs mailed,
sales volume and key executive names are provided for ease in marketing
your products to these catalogs.
The second part of this directory provides details on suppliers
of everything from computers to laboratory supplies; office products
to office design; marketing resources to safety equipment. Just about
every kind of product or service that a business needs to operate is
covered.
Order No. 159237-156-6 1,900 pages $450.00
BUCKS FOR BLING
Sourcing For Jewelry
Makers Directory
Up-to-date and easy-to-use directory
solving your jewelry materials sourcing,
production and contracting needs.
If you are considering your own line
of jewelry items this is a must-have
in locating materials and factories to
produce it.
Accessories
Sourcing Directory
The comprehensive directory provides
you with direct sources for the designing
and manufacturing of bags, belts,
hats, shoes, gloves. You will find the top
companies to help you produce your merchandise
directly at their factories.
Order No. 121 $150.00
Order No. 122 $100.00
1-800-635-7654 Business Directories
Page 98 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE
Page 98

APPAREL
BUSINESS DIRECTORIES
Fabrics, Services, Trims
This up-to-date directory solves your
production sourcing and contracting
needs in the Americas. The sourcebook
includes: sewing, cut-n-sew, and finishing
contractors and apparel production
services from within the U.S., Canada
and South and Central America. All
factories are sorted by clothing classification
and by U.S. state or by country.
This directory will help you put your
own designs into production.
Order No. 0971486743 $125.00
A complete and updated guide listing
over 2,600 nationwide suppliers of all
types of domestic and imported fabrics,
trims and notions, plus forecast
services, swatch design studios and
more for the apparel and design industries.
Listings include sales manager’s
name, price points, minimums,
etc. Fabric and trim manufacturers,
converters, jobbers and reps are
listed. This sourcebook provides you
with MATERIALS and sources to
make your own goods.
Order No. 0971486735 $135.00
Apparel Contractors (USA Edition)
1-800-635-7654 Page 99
Directory of Brand Name Apparel
Manufacturers
Updated and easy-to-use directory
listing brand-name label manufacturers
and importers in the women’s,
men’s, children’s and accessory markets.
Developed and targeted for store
and catalog buyers to shop the apparel
and accessory markets easily, there are
over 2,800 brand name labels listed,
broken down by types of apparel classifications.
If you are looking for the
SOURCES for brand name goods,
this directory is for you.
Order No. 0971486751 $135.00
RN & WPL Encyclopedia
A comprehensive listing of every Registered
Number and Wool Product Label
ever issued by the Federal Trade Commission
to identify all sorts of goods imported,
manufactured and/ or sold in the U.S. Over
126,500 records including contact information
for more than 31,500 manufacturers,
importers and wholesalers of apparel
and textile goods. Listings include where
available: RN or WPL number, contact
names & titles, street addresses, phone &
fax numbers, website & e-mail addresses,
type of business and product information.
Order No. RN8. Directory $285
Order No. RN8C Directory/CD Combo $475
The Small Design Company's Guide to
Wholesale Fabrics & Trims
Upj-to-date guide created specifically for the smaller design houses and home sewing
businesses. Directory lists fabric and trim companies that will sell to businesses that
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock
fabric suppliers and all their contact information.
Order No. A-106 $65.00
Apparel Business Directories

Buy Direct From
HonG KonG!
Why pay more when you can buy directly from the source! These Directories are Importers
Guides that will show you, in full color, who the sources are, what products they sell and how
to collect them. Discover the tremendous profits you can make by eliminating the middleman
and buying directly from Hong Kong manufacturers who will sell to you at factory prices —and
increase your bottom line! Importing is easy! There are no expensive courses needed, no association
or clubs to join, no hidden costs. Once you receive your Directory you’re ready to start
buying directly. All you need to do is mail or fax your catalog and price list request.
Leather Goods
• Belts • Hats • Gloves
• Shoes • Handbags •
Suitcases • Briefcases •
Sportbags • Cosmetic
bags • Wallets
Order No. 109... $29.95
Household
• Appliances • Furniture
• Craft Items • Lamps
• Fans • Kitchenware •
Cookware • Hardware
• Alarms • Timers
• Luggage • Bar
Accessories • Bathroom
Items • Gardening
Order No. 110...$29.95
Packaging
This directory is a
resource guide of all types
of boxes for watches,
jewelry, glasses, toys,
pen sets and more. Also
includes shopping and
custom made displays
and boxes.
Order No. 121...$29.95
Fabrics &
Accessories
• Piece Goods •
Textiles • Haberdashery
• Design/Styling
• Equipment •
Packaging/Labeling.
Order No. 122...$29.95
Watches & Clocks
• Mechanical Watches
• Children’s • Electronic
• Quartz • Clocks •
Premium • Watchbands
Order No. 108...$29.95
Optical
• Spectacles • Sunglasses
• Goggles • Lenses
• Mountings •
Accessories • Optometric
Instruments • Glass
Cases • Holders
Order No. 116...$29.95
Electronic
Components & Parts
Features manufacturers
of circuit boards,
computer components,
micro chips, switches,
keypads, transformers,
sensors, wiring, semi
conductors, all types of
parts used in the making
of electronic equipment.
Order
No.120...$29.95
Toys
B/O toys, diecast metal,
educational, puzzles, plastic
toys, wooden toys, board
games, ride-on toys, dolls,
electronic, models, stuffed
dolls, inflatables, and
remote control.
Order No. 114...$29.95
Leading Trade
Directories
Now Available
to American
Retailers
Apparel
•Designer Labels/
collections Coordinates
• Suits • Jackets •
Silkwear • Casual Wear
• Furs • Leathers •
Embroideries
Order No. 117...$29.95
Gifts, Premiums & Stationery
• Consumer Electronics •
Watches • Clocks • Toys
• Games • Travel Goods
• Handbags • Sporting
Goods • Stationery •
Gifts • Novelties
Order No. 112...$29.95
Jewelry
• Diamond •Gold
•Platinum • Pearls
• Antique • Jade •
Silverware • Gemstones •
Precious Stones • Objects
d'art
• Designer Collections
Order No. 111...$29.95
Footwear
• Casual Shoes • Dress
Shoes • Work Boots •
Sneakers • Fabric Shoes
• Sandals • Mens
• Womens • Kids
Order No. 169...$29.95
Avg. 160 Pages
Electronics
• Computers
• Appliances • Watches
• Toys • Games
• TV's • Fax Machines
•Radios • Karaoke • CD
Players • Consumer
Electronics
Order No. 115...$$29.95
1-800-635-7654
Page 100 NOVEMBER 2018 | RETAILERS FORUM
Page
MAGAZINE
100
Overseas & International

LEGAL
DEPARTMENT
How To Save Money on Legal Fees
A poorly chosen lawyer can be the start of an
expensive disaster. This book gives you information
on: finding the right lawyer, how to save
money, saving your lawyer’s time, making use
of free and low-cost legal services, bartering to
your advantage, keeping accurate records, and
understanding lawyers and the legal system.
Order No. 2598 240 pages $12.95
Protect Yourself From
Business Lawsuits
This groundbreaking book offers novela and
inexpensive advice on how companies and
their employees can use commonsense business
tactics to avoid potentially devastating
litigation. Learn to avoid the 8 major mistakes
that often result in litigation. This book
is a must for everyone—from the CEO to the
average employee seeking to protect their career.
Order No. 0-68485267-5
223 pages (Hdcvr) $23.95
“A blockbuster
book that
tells you almost
more than you
ought to know”
How to Protect
Your Business
From Fraud,
Scams & Crime
Incorporate Yourself
Incorporating your business is simple and can
be done without an attorney…saving you hundreds
of dollars. This valuable guide is written
to de-mystify the mind boggling details and
clarifies all strategies involved in your success
and the success of your business.
Order No. 176 Hdcvr $24.95
The Partnership Book
The best way going into
business with a friend is
to have a solid partnership
agreement. This book shows
how to write an agreement
covering evaluation of partner
assets, disputes, buy-outs, expansion,
and death of a partner. Problems of getting started
and partnership taxation laws are examined.
Order No. 0-87337-141-0 $39.95
The Law (in Plain English)
for Small Businesses
This latest edition provides access to the most
current legal information to keep track of new
legal developments and to efficiently handle
any legal issues. This book covers the legal basics
as well as the complexities of business law
today including: licensing, advertising, trademarks
and copyrights, expanding markets,
business organization, and more.
Order No. -880559-95-1 245 pages $19.95
Handbook of Successful Franchising
Franchising is the best opportunity for new
entrepreneurs. Compare on the basis of what
you get for your money-training, marketing,
start-up costs, long term support, legal rights,
financial responsibilities, and marketing evaluation.
Company track records, history, units
operating, and locations. Includes list of Government
funding assistance programs and
every business area from food outlets to computer/electronic,
to employment agencies.
Order No. 30 520 pages $39.95
This guide protects your business from internal or external fraud, scams and crime. Drawing
from the Better Business Bureau, government and law enforcement agencies, the book
offers practical, proven guidelines for recognizing the scams, defending your business, and
seeking legal recourse if you are victimized! Covers: Office Supply Scheme, Phony Invoice
Schemes, Bankruptcy Fraud, Coupon Theft, and Mailorder and Multi-Level.
Order No. 82 204 pages $11.95
1-800-635-7654 RETAILERS Page 101 FORUM MAGAZINE | NOVEMBER Legal 2018 Department
Page 101

ys • apparel • jewelry • housewares • incense • e-cigs
Suppliers 24/7
perfumes • earrings • candy • electronics • sportswear •
ooks • handbags • sunglasses • accessories • DVD movies
novelties • caps • charms • watches • knives • furniture
smoking accessories • footwear • gifts • supplies • socks
sheet sets • jeans • tools • electronics • liquidations •
loseouts • collectibles • pet products • toys • apparel •
welry • housewares • incense • e-cigs • perfumes • earrings
candy • electronics • sportswear • books • handbags •
unglasses • accessories • DVD movies • novelties • caps •
harms • watches • knives • furniture • smoking accessories
footwear • gifts • supplies • socks • sheet sets • jeans •
ols • electronics • liquidations • closeouts • collectibles
pet products • toys • apparel • jewelry • housewares •
cense • e-cigs • perfumes • earrings • candy • electronics
www.RetailersForum.com
sportswear Info • books • Advice • handbags • Wholesale • sunglasses Sources•
accessories
DVD movies • novelties • caps • charms • watches •
All WholesAle… All the time ®
Page 102 NOVEMBER 2018 | RETAILERS FORUM MAGAZINE
nives • furniture • smoking accessories • footwear • gifts

THE ULTIMATE
WHOLESALE RESOURCE!
Instant
Access to:
• Free Monthly Trade
Magazines
• Articles For Your
Business
• Hot Products
Review
• USA’s Leading
Wholesaler Search
WholesaleSources.com
your search engine for everything wholesale!
RETAILERS FORUM MAGAZINE | | NOVEMBER 2018 Page 103

NOVEMBER 2018
FORUM PUBLISHING COMPANY
383 East Main St., Centerport, NY 11721
Full Service Sign Printers
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NOVEMBER 2018 | RETAILERS FORUM
Page
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104
Sizes Available
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Other Sizes Available