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In print•online•everywhere!<br />
£4.50 CHRISTMAS 2018<br />
It’s a kind magic…<br />
#PROJECTALCHEMY
The Alchemisʦ<br />
PRESENTED BY CLOUD NINE
Alchemy – the mteris and magic
al proceß ansfma and crea,
change dinary material in gold…
CREATIVE HEAD PARTNERSHIP<br />
And we’re spellbnd<br />
CLOUD NINE IS NEW-GENERATION HAIRCARE. THIS IS A BRAND THAT CHALLENGES THE<br />
NORM, CELEBRATING INDIVIDUALITY AND ENCOURAGING WOMEN EVERYWHERE TO DO<br />
THE SAME BY EMBRACING WHATEVER PERFECTION MEANS TO THEM – PROVIDING THEM<br />
WITH THE TOOLS AND CONFIDENCE TO DEFINE AND ACHIEVE THEIR BEST HAIR YET<br />
ENJOY THIS FESTIVE CELEBRATION OF STYLE – IT’S PURE GOLD
CREATIVE HEAD PARTNERSHIP<br />
Endleßly experimental<br />
ALCHEMY IS THE ART OF TRANSFORMATION – A CLOUD<br />
NINE PHILOSOPHY. YOU’LL BE INSPIRED TO EXPERIMENT, TO<br />
DISCOVER NEW STYLES AND TEXTURES; AND EMPOWERED<br />
WITH THE MASTERY TO CREATE YOUR BEST HAIR YET
Casey<br />
ALCHEMIST #1<br />
“When you transform<br />
someone’s style it can<br />
also make a massive<br />
difference to their<br />
self-confidence.<br />
But that’s why I<br />
became a hairdresser;<br />
because I love people<br />
as much as I love hair”<br />
Casey Coleman,<br />
owner of CHAIR salons<br />
and Cloud Nine Alchemist
CREATIVE HEAD PARTNERSHIP
James<br />
CREATIVE HEAD PARTNERSHIP<br />
ALCHEMIST #2<br />
“Seeing my model<br />
Christie step on set<br />
and realising that<br />
the look I’d created<br />
really showed off her<br />
personality – that<br />
was a moment of<br />
pure gold”<br />
James Earnshaw,<br />
session manager at<br />
Bad Apple Hair and<br />
Cloud Nine Alchemist
That’s
CREATIVE HEAD PARTNERSHIP<br />
magicPHOTOGRAPHY Jon Baker<br />
HAIR Casey Coleman<br />
and James Earnshaw<br />
for Cloud Nine using<br />
@lernbergerstafsing products<br />
MAKE-UP Tricia Woolston<br />
using Alpha H and<br />
Charlotte Tilbury<br />
FASHION Holly Ounstead
Golden pnies<br />
ALCHEMY IS REAL THIS CHRISTMAS – SELL YOUR CLIENTS THE MAGIC<br />
Cloud Nine’s new look, limited edition Alchemy tools are finished in decadent rose gold and<br />
presented in a luxury black and rose-gold style case complete with a hand-crafted texture comb<br />
Welcome to #PROJECTALCHEMY<br />
TOUCH IRON GIFT SET – RRP £125<br />
With instant heat technology and touch temperature<br />
control, the Touch Iron creates unique styles in super-fast<br />
time – perfect when dashing from office desk to party<br />
dancefloor! Presented in a blue and rose gold gift box…<br />
WIDE IRON GIFT SET – RRP £149<br />
A game-changer for long, thick hair,<br />
the award-winning Wide Iron boasts<br />
innovative temperature control<br />
and Cloud Nine’s signature mineralinfused<br />
plates that lock in moisture<br />
to deliver lasting style and glossy<br />
party-perfect locks. Presented in a<br />
white and rose gold gift box…<br />
ORIGINAL IRON GIFT SET – RRP £149<br />
Suitable for all hair types, this straightener<br />
creates both sleek and curly styles that hold<br />
through even the most hectic of party seasons.<br />
Developed with innovative temperature control<br />
and Cloud Nine’s signature mineral-infused<br />
plates, hair stays healthy and styles last longer.<br />
Presented in a black and rose gold gift box…
LUXURY TEXTURE COMB<br />
Contained in each gift set, this<br />
wide-toothed tortoiseshell comb<br />
effortlessly detangles wet or dry hair.<br />
It comes presented in its own black<br />
pouch – perfect for any party bag!<br />
CREATIVE HEAD PARTNERSHIP<br />
FOR MORE INFORMATION ON CLOUD NINE’S ALCHEMY COLLECTION OR HOW TO BECOME A CLOUD NINE STOCKIST,<br />
CALL 0845 2003563 OR VISIT CLOUDNINEHAIR.COM
Inspire<br />
Experiment<br />
Create<br />
Define<br />
Emper<br />
YOUR BEST HAIR YET<br />
#PROJECTALCHEMY<br />
DISCOVER MORE AT CREATIVEHEADMAG.COM
CREATIVEHEADMAG.COM<br />
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS<br />
EXCLUSIVE<br />
Playing with length and shimmering texture,<br />
Sofia Geideby’s captivating styles emerge from<br />
the darkness in ‘The Sound of Silence’<br />
Striking style and session secrets galore!<br />
Catch up with everything that happened<br />
at The Coterie: A Night with Neil Moodie<br />
Check out who’s been confirmed<br />
so far as we start the countdown<br />
to Salon Smart 2019<br />
The final Coterie event of 2018 sees Jody<br />
Taylor (pictured), Paul Percival and<br />
Linton, Mac and Black go to Edinburgh<br />
creativeheadmag.com<br />
creativeheadmagofficial<br />
@creativeheadmag
THE GIFT OF GOLD<br />
THE ALCHEMY COLLECTION<br />
LIMITED EDITION<br />
#PROJECTALCHEMY<br />
Our AWARD-WINNING Straighteners in a Limited<br />
Edition Rose Gold Gift Set. With EXCLUSIVE Kinder<br />
Styling Technology, the ALCHEMY collection promises<br />
endless experiments without compromising your hair’s<br />
STRENGTH, softness or SHINE.<br />
THE CONFIDENCE TO EXPERIMENT. THE POWER TO TRANSFORM.<br />
THE MASTERY TO CREATE YOUR BEST HAIR YET.<br />
Professional enquiries: STYLISTS@CLOUDNINEHAIR.COM or 0845 200 35 63<br />
WWW.CLOUDNINEHAIR.COM
WWW.DAVINES.COM<br />
WWW.FACEBOOK.COM/DAVINESOFFICIAL
THE POWER OF<br />
TRANSFORMATION<br />
LIQUID SPELL TRANFORMS TO A MOUSSE FROM A<br />
LIQUID TO REINFORCE THE HAIR FIBRE WITH EVERY<br />
USE, PROVIDING MORE BODY AND VITALITY FOR A<br />
TRANSFORMATION BOTH VISIBLE AND MATERIAL.
BaByliss PRO’s Titanium Expression range has been<br />
designed to help you create any look, whether it’s high-fashion<br />
session hair or beautifully finished salon styles.<br />
Find out more @BaBylissPROUK
• AFFORDABLE LUXURY • CRUELTY FREE • PROFESSIONAL ONLY<br />
Paul Mitchell® salons benefit from free marketing support year round,<br />
exclusive promotions, personalised free education, a dedicated<br />
Salon Business Consultant whose goal is to grow your business and consumer<br />
advertising driving clients through your door.<br />
Find us on and at Paul Mitchell UK<br />
To work with a brand that truly supports the professional hairdresser,<br />
call us on 0845 659 0011 or visit salon-success.co.uk
Editor’s letter<br />
26<br />
82<br />
74<br />
Cue Noddy Holder’s iconic cry: “It’s Chriiistmaaaaaas!” Which<br />
means, quite frankly, scenes of stylists hustling and bustling<br />
in salons up and down the land as you welcome in oodles of clients<br />
desperate for party looks, root refreshes and tills a-ring-ring-ringing as gift<br />
sets and limited edition tools get snapped up. It’s busy but in the very best<br />
way, and to help you prep for that party season, we’ve curated a little guide to<br />
get your Christmas all wrapped up (see page 66). Want to know how the cool,<br />
calm and collected Most Wanted Best Salon Experience winner STIL approaches<br />
the festivities? Founder Christel Lundqvist tells all! And if on Boxing Day you’re<br />
trying to avoid the Morecambe & Wise repeats while suffering with a smidgen<br />
of indigestion, then why not sit and ponder how to fast-track your team’s skills<br />
in 2019 – our Education round-up (page 56) will help you feel fizzing with<br />
inspiration (rather than Alka-Seltzer) for the year ahead. Perhaps start by<br />
admiring Hare & Bone’s Buffalo Spirit collection (page 74), a brilliant<br />
homage to Ray Petri’s revolutionary ’80s fashion label. All together<br />
now: “Who’s that gigolo on the street…?”<br />
Have a wonderful Christmas and a happy New Year!<br />
Amanda Nottage<br />
Editor<br />
JOIN US!<br />
We have just one diary date left<br />
in the Creative HEAD Event<br />
calendar – Featured Artist LIVE<br />
with Johanna Cree Brown<br />
(19 November) – and it’s<br />
set to be epic. Look out for<br />
full coverage online next<br />
month… And before we<br />
know it, it’ll be 2019 – and<br />
WE. CANNOT. WAIT. Mark<br />
28 January in your diary<br />
for The Coterie, kicking off<br />
the new year in fashionable<br />
style. Calling all salon<br />
owners and managers – our<br />
business networking event,<br />
Salon Smart, returns to London<br />
on 24 and 25 March and tickets<br />
are available NOW. Our mantra?<br />
Time for a change – see page 48<br />
or visit creativeheadmag.com/<br />
salonsmart. Until next year…<br />
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial<br />
@creativeheadmag
REIGN<br />
SUPREME THIS<br />
CHRISTMAS<br />
Expand your retail sales and make your salon a destination for Christmas gifting<br />
with ghd limited edition gift sets. Now available for a limited time only.<br />
Contact your ghd account manager for more information or call 01924 423400.<br />
#ghdUnderTheTree
Christmas<br />
WHAT’S INSIDE<br />
72<br />
74<br />
FASHION<br />
Sam Burnett<br />
combines the ’80s<br />
Buffalo movement<br />
with Charles Jeffrey<br />
STIL LIFE<br />
How Most Wanted Best Salon Experience<br />
winner STIL creates a cool, calm environment<br />
ON THE COVER<br />
Hair by Casey Coleman<br />
and James Earnshaw<br />
for Cloud Nine.<br />
Photography by<br />
Jon Baker<br />
82<br />
SCENE<br />
Goldwell’s Global<br />
Zoom blows us<br />
away in Toronto and<br />
TrendVision wows at<br />
the Roundhouse<br />
EDITOR<br />
AMANDA NOTTAGE<br />
ART DIRECTOR<br />
NICK JABBAL<br />
DIGITAL DESIGNER<br />
EVA VESTMANN<br />
CHIEF SUB EDITOR<br />
ADAM WOOD<br />
STAFF WRITER<br />
ANNA SAMSON<br />
CONTRIBUTOR<br />
DEBORAH MURTHA<br />
DIGITAL ASSISTANT<br />
KELSEY DRING<br />
ONLINE AND<br />
DIGITAL EDITOR<br />
ALISON ROWLEY<br />
ADVERTISING<br />
LAURA TUCKER<br />
CLASSIFIED EXECUTIVE<br />
DAVID HAMMOND<br />
SPECIAL PROJECTS MANAGER<br />
JENNY BROOKS<br />
SPECIAL PROJECTS DIRECTOR<br />
JOANNA ANDERSEN<br />
PUBLISHER<br />
CATHERINE HANDCOCK<br />
Creative HEAD is printed on<br />
paper certifi ed as being from<br />
sustainable sources using only<br />
vegetable-based inks. Printed<br />
by Buxton Press, Environmental<br />
Printer of the Year and Printing<br />
Company of the Year.<br />
WRITE TO US AT:<br />
Creative HEAD,<br />
21 The Timberyard,<br />
Drysdale Street,<br />
London, N1 6ND<br />
020 7324 7540<br />
enquiries@alfol.co.uk<br />
Creative HEAD is published<br />
10 times a year by Alfol Ltd.<br />
Creative HEAD is a registered<br />
trademark. No part of this<br />
magazine may be reproduced<br />
without prior permission of the<br />
publisher. All information correct<br />
at time of going to press.<br />
Printing by Buxton Press<br />
creativeheadmag.com<br />
creativeheadmagofficial<br />
@creativeheadmag
The edit<br />
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY<br />
IS THE END OF<br />
THE APPRENTICE<br />
RATE IN SIGHT?<br />
THE END OF lower pay rates for apprentices<br />
could be on the horizon after the Education<br />
Select Committee recommended aboveinflation<br />
rises should continue, with a longerterm<br />
goal of scrapping them altogether.<br />
This would mean apprentices would<br />
eventually instead be paid at their age-related<br />
National Minimum Wage (NMW) rate.<br />
However Hilary Hall, chief executive of the<br />
NHF, urged a note of caution. She explained:<br />
“Scrapping the apprenticeship rate would<br />
have a massive impact on the hairdressing<br />
industry. If the apprenticeship rate was<br />
scrapped altogether, apprentices would<br />
become unaffordable, while the competition<br />
for qualified and experienced hairdressers<br />
would further intensify.<br />
She added: “We know that salons up and<br />
down the country already struggle to recruit<br />
good staff.”<br />
Keith Mellen, director at Anne Veck Hair<br />
in Oxfordshire, believes hairdressing needs<br />
to improve pay and conditions if it is to<br />
successfully compete with other creative<br />
industries for talent.<br />
He said: “Generally speaking I support<br />
increases in wages, including apprentices.<br />
However, what the Education Select<br />
Committee doesn’t appear to understand is<br />
that apprentices, like students, are learning<br />
rather than earning. Employers make a<br />
significant investment in apprentices, in order<br />
to complete their training successfully and to<br />
graduate skilled, qualified, professionals who<br />
can then enjoy successful careers.”<br />
As apprentices bring in little direct<br />
income, he suggested an alternative model<br />
to the current system, where government<br />
redirects funding from colleges “which<br />
produce ‘qualified’ hairdressers who are<br />
generally unemployable – into salonbased<br />
apprenticeships”.<br />
Mystique sets tone<br />
at the Alternative<br />
Hair Show 2018<br />
ALESSANDRO BARCA FROM Toni&Guy’s London Academy has won<br />
the Men’s Visionary Award at the 36th Alternative Hair Show. The awards –<br />
sponsored by TIGI and presented by international president of Alternative<br />
Hair, Anthony Mascolo, together with founder Tony Rizzo – also saw Japan’s<br />
Ryu Kyougoku (Cut and Colour) and Taiwan’s Tang Wei (Avant-garde) take<br />
home prizes. The show, this year entitled Mystique and sponsored by TIGI<br />
and Wella, included presentations from salons and creatives from Spain, Italy,<br />
Germany, Hungary, China, and the US. Marc Antoni, Alan Edwards, Guy<br />
Kremer, Mark Leeson, Robert Masciave, Saco, Sanrizz, Sassoon and the<br />
TIGI UK Creative Team represented the UK. On the night, £205,000 was raised<br />
for Fighting Leukaemia, the Alternative Hair Show’s charitable foundation.<br />
Stay on target with the<br />
Dualsenses Intensive<br />
Conditioning Serums<br />
from Goldwell for a<br />
customised finish. From<br />
colour to volume to<br />
curls, there’s a targeted<br />
treatment for everyone.<br />
16
#CHedit<br />
#MWIT winners feast<br />
Syd Hayes, Sophia Hilton and Jody Taylor were among this year’s Most Wanted and The It List<br />
Awards winners who gathered at a dinner party in their honour at HIX ART gallery in London.<br />
The setting provided the perfect canvas for an evening of conversation and celebration, with<br />
guests reliving their joy from their big night at the 2018 Grand Final, sharing stories and<br />
discussing future endeavours. After 44 years in the industry, Most Wanted Hair Trend winner<br />
Kevin Kahan, summed up the feeling in the room: “If I live another life, I’d choose the same<br />
path and be proud to say I’m a hairdresser.”<br />
HAIR-ONLY SALONS ‘IN DECLINE’<br />
The number of salons offering solely hairdressing is falling, with more salons closing than<br />
opening, particularly over the past year. However, research from the Local Data Company also<br />
illustrated that salons offering hair alongside beauty services are on the increase. Data revealed<br />
there were 346 more hair and beauty salons across the past three years (and 44 in the past 12<br />
months), while over the past three years there was a net loss of 252 hair-only salons, 217 of<br />
them in the past 12 months. The researchers stated “the effects of a saturated market coupled<br />
with plenty of additional headwinds including rising operational costs and business rates”, as<br />
responsible for the steep drop-off of hair-only salons in the past year.<br />
Great Lengths celebrates hair excellence<br />
Malcolm Murphy Hair<br />
Great Lengths saw top talent from across the<br />
UK gather for its fifth biennial awards. Held in<br />
the splendour of the Royal Armouries in Leeds,<br />
the brand celebrated stylist excellence with the<br />
addition of two new award categories – the Hair of<br />
Fame and the Platinum Salon/Freelancer Award for<br />
Outstanding Performance. The biggest award of the<br />
evening, the Trophy of Excellence, went to Malcolm<br />
Murphy Hair in Leicester – completing a successful<br />
year for the Most Wanted Best Local Salon winners.<br />
MY months<br />
AHEAD<br />
What Christmas<br />
has in store for...<br />
PHIL BENTON<br />
DOUCE<br />
After having an incredibly<br />
active summer renovating<br />
another beautiful Airstream<br />
into our newest salon,<br />
Sandy, we are now focusing<br />
on building up our London<br />
clientele in the bustling<br />
Broadgate. With that in mind,<br />
we are searching for the<br />
perfect staff<br />
member to join<br />
the London<br />
team. And catch<br />
our douce days<br />
on YouTube!<br />
STEWART ROBERTS,<br />
HAIRCUTS4HOMELESS<br />
These are going to be<br />
exciting months for<br />
Haircuts4Homeless as we<br />
enter our fifth year. We’re<br />
starting a TV campaign<br />
that will really help us get<br />
the message out there and<br />
we’re already cultivating<br />
great industry<br />
relationships<br />
after our Award<br />
for Innovation<br />
win at the<br />
Most Wanted<br />
Awards.<br />
MOVERS AND<br />
SHAKERS<br />
Coty has announced that<br />
Jeroen Temmerman has<br />
been appointed as chief<br />
executive of ghd.<br />
Jeroen has spent the past 21<br />
years in a variety of positions<br />
for L’Oréal Professionnel.<br />
Nick Irwin has been<br />
appointed as global creative<br />
director for ANTI Collective,<br />
the newly announced<br />
professional haircare brand<br />
founded by entrepreneur<br />
Francesco Ruggerino.<br />
18
VIVISCAL <br />
GROWTH<br />
SUPPLEMENTS<br />
PROUD SPONSORS OF
The bond size for Pro Tip<br />
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Beauty advent calendars get<br />
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New from ALFAPARF<br />
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Irresistible products consumers will want<br />
to snap up, selected by the Layered team<br />
Help your blonde clients shine this festive season,<br />
with the JOICO Blonde Life range. Blonde Life Lightening<br />
Powder is an ultra-high lift formula that conditions<br />
as it lightens, to help achieve beautiful tones. Then to<br />
keep their hair looking gorgeous there’s the Blonde Life<br />
Brightening Shampoo, Conditioner and Masque, which<br />
provide gentle cleansing and intense hydration. The<br />
Blonde Life Brightening Veil nourishes and protects,<br />
while the Brilliant Life Brilliant Glow Brightening Oil and<br />
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RRP FROM<br />
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Cut down on drying<br />
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Accelerator Spray<br />
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help seal cuticles.<br />
RRP £21<br />
0800 0542979<br />
aveda.co.uk<br />
Shine on with<br />
this star duo<br />
from Fudge<br />
Professional<br />
– Luminizer<br />
Shampoo and<br />
Conditioner help<br />
make hair 85<br />
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while delivering<br />
double the shine.<br />
RRP £11.95 EACH<br />
020 73845 6333<br />
fudgeprofessional.com<br />
Offer a shimmery Christmas<br />
with three new shades in the<br />
L’Oréal Professionnel Flash<br />
Pro Hair Make-up range –<br />
Gold, Silver, or the UV Glow<br />
Big or Glow Home.<br />
IN-SALON SERVICE<br />
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lorealprofessionnel.co.uk<br />
Hot Tools Professional<br />
EVOLVE Gold Titanium<br />
Styler’s unique cylindrical<br />
design and extra-long plates<br />
make curls and waves easy.<br />
RRP £150<br />
01282 444900<br />
uk.hottools.com<br />
The introduction of the Smoke, Raven and Siren shades<br />
to HD Brows’ best-selling range coincides with the brand’s<br />
10-year anniversary.<br />
RRP FROM £18<br />
0113 2247908<br />
hdbrows.com<br />
Lovers of Pureology<br />
are in luck – the nonasties<br />
brand has<br />
just unveiled new<br />
styling products,<br />
starting with<br />
Beach Waves<br />
Sugar Spray and<br />
Shine Bright<br />
Taming Serum.<br />
RRP £23.50 EACH<br />
0800 0854956<br />
pureology.co.uk<br />
20<br />
CREATIVE HEAD
#CHedit<br />
STOCK<br />
OPTIONS<br />
OUR PICK OF THE LAUNCHES TO<br />
STACK ON SHELVES, ADD TO MENUS<br />
AND SHARE WITH YOUR STYLISTS<br />
LAUNCH OF<br />
THE SEASON<br />
With more and more clients<br />
getting adventurous with their<br />
colour choices, you need to be<br />
able to deliver knock-out shades<br />
– so you must have a product<br />
that packs a real punch. The<br />
new Super Power collection<br />
from adored Insta-colourist<br />
Guy Tang’s #mydentity is here<br />
to save the day! The intense<br />
pigmentation delivers incredible<br />
depth, long-lasting colour and<br />
impressive vibrancy. Formulated<br />
with super-strength to last up<br />
to 30 shampoos, feel free to<br />
play and intermix colours to<br />
create your own shades. “I love<br />
mixing them with the vibrant<br />
#mydentity pastels to deepen<br />
them,” says Guy. Kapow!<br />
IN-SALON SERVICE<br />
0330 1231907<br />
0845 659 0012<br />
salon-services.com<br />
salon-success.co.uk<br />
IT’S ALL ABOUT... ROOTS<br />
Seamless colour blends with<br />
zero damage? Yes please!<br />
The Root Shadows collection<br />
from Hairdreams is available in<br />
various application styles to suit<br />
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IN-SALON SERVICE<br />
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hairdreams.com<br />
Organic Colour System’s<br />
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organiccoloursystems.com<br />
CREATIVE HEAD<br />
21
BOOST YOUR<br />
BUSINESS WITH<br />
*The L’Oréal Professionnel Colour Specialist Innovation Team: Gillian Wood, Reuben Wood Creatives;<br />
Christopher Bennett, Christopher Bennett Hair<br />
AT THE GALLERY HAIRCUTTERS IN NORWICH, SMARTBOND SALES ARE SOARING THANKS TO THE SALON’S INTEGRATED TECHNIQUES.<br />
WEAVING THE COLOUR PROTECTION AND STRENGTHENING ASPECTS INTO THE SERVICE AT THE CONSULTATION CREATES A KEY SELLING<br />
POINT. SALON OWNER ADRIAN DUNHAM, ALONG WITH COLOUR SPECIALIST BETH DONNELY, SHARE SOME OF THEIR BEST TIPS WITH US ON<br />
HOW TO BEST CAPTURE CLIENTS’ ATTENTION…<br />
1 Technical support with education is key to being able to promote with confi dence, creating a win-win situation for client and salon! Smartbond<br />
is the perfect add-on service – talk to your clients about its great benefi ts, such as maintaining condition and shine with long-lasting results, with a<br />
small amount of effort. Be sure to keep a bank of happy stories to refer back to.<br />
2 Educate your colourists and trainees – hands-on sessions are particularly useful. Filter the information through to clients with confi dence, and keep<br />
the price point as affordable as possible. Once they have been introduced to it the results are self-evident, especially after such a dry, hot year where<br />
hair could do with that extra bit of help.<br />
3 Always try and incentivise through performance. Ask your area technician to come up with particular products to push, or bonuses on targets<br />
reached. Be sure to have Smartbond information at every colour station to take advantage of every opportunity.<br />
THE FIX<br />
Check out this Deep Chrome creation by the L’Oréal<br />
Professionnel Colour Specialist Innovation Team,* a<br />
tantalisingly cool silver play on the metallic trend this<br />
season. To recreate the result, follow these steps:<br />
Step 1: Platinum Plus + 30vol, mixed with<br />
Smartbond.<br />
Step 2: Take a horseshoe-shaped section and<br />
apply DIA Light 8.11 to the bottom.<br />
Step 3: With the top section, create a root melt<br />
using DIA Light 8.11 into 10.12<br />
Share your transformations using<br />
@lorealpro #lorealprouk<br />
RETAIL<br />
REHAB<br />
With just six<br />
ingredients, Infinium<br />
Pure hairspray is<br />
hypoallergenic and<br />
fragrance-free – yet<br />
can still deliver<br />
three levels of<br />
hold without<br />
stiffness.<br />
22<br />
CREATIVE HEAD
Be a<br />
COLOUR ADDICT<br />
WOW CLIENTS WITH YOUR CONSULTATION<br />
CREATIVE HEAD ADVERTORIAL<br />
Serenity Salon, Hastings<br />
With more and more women visiting salons, there’s a fantastic<br />
opportunity to grow your business and nurture a loyal client.<br />
Christmas is the perfect time to get your consultations spot on,<br />
since women are entering your salon for vital ‘me time’ more<br />
than ever.<br />
You need to ensure their experience is personalised to them.<br />
So, the question is, how can we make them feel more at home?<br />
A key part is the greeting as soon as they walk in – a smile is<br />
lovely, but you need to make them feel like this is the place<br />
they want to be.<br />
Retail expert Mary Portas knows the value of a great stylist<br />
in a consumer’s life. “Many people have shared so much with<br />
their hairdresser, so greet them like a friend,” she says. “It’s<br />
the little remembered details and warm welcome that counts.”<br />
Your business will see the difference if you do, and your clients<br />
will be thrilled by the experience in your chair.<br />
CONSULTATIONS<br />
Want to know how to wow your guests? Create a bespoke experience.<br />
Customers will value your expertise, and there is truly nothing like a<br />
one-on-one consultation. You have digital tools at your fi ngertips that<br />
are bound to impress them, while also inspiring them with ideas on new<br />
colours to try – take a look at the Style My Hair app and have a little fun.<br />
You can also use it to determine the hair’s condition to determine if a<br />
treatment is needed and prescribe a homecare regime – your colour bar<br />
is a chance to showcase what makes you different! Remember to also<br />
bring colour mixing front and centre to leave clients more appreciative of<br />
how they get that gorgeous colour.<br />
DO THIS NOW<br />
1)Make sure you have an assigned area, away from the usual<br />
hustle and bustle of the salon, where you can devote time to<br />
your client’s colour consultation.<br />
2)At the styling station, use two chairs to conduct a face-toface<br />
consultation – don’t chat through the mirror!<br />
3)Show service menus and colour charts to reinforce<br />
your expertise.<br />
4)Use a tablet during the consultation to help clients visualise<br />
key looks on a selfie.<br />
Get further addicted to colour with L’Oréal Professionnel – call 0800 0304034 or visit lorealprofessionnel.co.uk<br />
CREATIVE HEAD<br />
23
WHY DID YOU WANT TO BE A HAIRDRESSER?<br />
I’ve always loved the experience of going to a salon or barber shop<br />
but frequently would leave with a haircut I hated. I wanted to<br />
prevent other people feeling this way, and also learn what it<br />
was I wanted to do with my own hair. I’ve been cutting hair for<br />
two-and-a-half years now. Previously I was a professional golfer<br />
but I never loved it, I was just good at it. Whereas with hair I’ve<br />
found it easy to keep learning, to stay late and spend all my time<br />
outside of work focusing on hair, because I fell in love with it.<br />
ELLIOT FORBES<br />
AGE: 28<br />
SALON: BARBER BARBER SOHO<br />
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?<br />
Seeing the words written by Johnny Baba<br />
for my entry to The It List Rising Star,<br />
and then to actually be shortlisted was<br />
my number one highlight. That’s closely<br />
followed by being asked to manage the<br />
new Barber Barber store in Soho.<br />
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?<br />
Owning and running a group of<br />
successful, high-end male grooming/<br />
barber shops across London, which are<br />
driven by customer service.<br />
WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG?<br />
Cutting and styling the hair of either<br />
Arctic Monkeys or The Courteeners<br />
before they went on stage at Glastonbury.<br />
WHAT DO YOU FOCUS ON IN ORDER TO DELIVER<br />
THE BEST CUSTOMER SERVICE THAT YOU CAN?<br />
I focus on the ethos that everyone<br />
who sits in my chair is a VIP.<br />
Everyone gets the highest<br />
treatment and for that hour they<br />
can let go of any stresses or<br />
strains they may have. For me<br />
the haircut is only a small<br />
part of the service, and all<br />
of the small details add up<br />
to something special.<br />
24
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THE CHAPEL HORSHAM<br />
With salons in London, Sevenoaks, Tunbridge Wells, Marlow and Verbier<br />
in Switzerland, The Chapel has carefully nurtured a customer experience<br />
that’s all about personalisation and the ultimate in comfort. While tailoring<br />
and education have always been key components of The Chapel brand,<br />
it’s also about relaxation, as its new Horsham outpost illustrates. Plush<br />
chairs are placed far from front windows, so clients need not worry<br />
about passers-by. Founders Amanda and Toby Dicker have been<br />
mindful in restoring the former chapel, giving the salon a look that suits<br />
the 150-year-old building and let its personality sing through. There’s<br />
a huge open area for conversations and consultations, and where the<br />
Guest Relations Team’s take bills and book future appointments on their<br />
tablets (no reception desk here). Praise be!<br />
HOT BUYS<br />
OLD SOUL<br />
Step back in time with<br />
Takara Belmont’s new<br />
Vintage Alt collection.<br />
Each chair can be<br />
customised using<br />
upholstery colours<br />
and fabrics alongside<br />
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The salon group’s Liberty outpost is now<br />
bigger and with more bling – check out the<br />
marble and brass pieces, the chandelier, and<br />
peacock-inspired walls.<br />
26 CREATIVE HEAD
STRONG<br />
& Dependable<br />
Booking<br />
Software
THE SECRET TO…<br />
OFFERING GIFT CARDS<br />
Christmas is the perfect time to issue<br />
gift cards. Here’s how MINDBODY<br />
can make them work for you…<br />
GENERATE REVENUE IN ADVANCE<br />
Gift cards are a great additional<br />
source of revenue and immediately<br />
improve cash fl ow. They also feel<br />
really natural at this time of year, as<br />
clients seek out the perfect gift for<br />
friends and family.<br />
ENCOURAGE LOYALTY<br />
Think about off ering gift cards<br />
as part of a package to create a<br />
greater perceived value. Clients<br />
using gift cards are also more likely<br />
to visit more than once to deplete<br />
their card, providing opportunities to<br />
encourage loyalty – and to upsell.<br />
BOOST BRAND EXPOSURE<br />
Gift cards are a cost-eff ective form<br />
of advertising, because every time<br />
a client opens their purse they see<br />
your card and are reminded of you.<br />
CONVENIENCE<br />
With MINDBODY you can off er gift<br />
cards online that can be customised<br />
with brand-specifi c messages<br />
and photos, so even last-minute<br />
shoppers can be targeted.<br />
DATA, DATA, DATA<br />
You can also monitor sales by pulling<br />
a gift card report on MINDBODY, so<br />
you can measure exactly how much<br />
impact they have had on business.<br />
IN ASSOCIATION WITH<br />
For more salon-savvy secrets by MINDBODY,<br />
visit uk.mindbodyonline.com<br />
THE BUSINESS EDIT<br />
SHOULD YOU COLOUR<br />
THE HAIR OF UNDER-16S?<br />
THIS PAST YEAR has been an explosive<br />
one for colour in UK salons, driven in no<br />
small measure by the floods of beauty<br />
images seen on Instagram and Pinterest.<br />
As under-16s are huge users of social media,<br />
it’s understandable that many want the<br />
colour transformations they see – and will<br />
happily hit up the Bank of Mum and Dad to<br />
get it done professionally.<br />
However, as the NHF chief executive<br />
Hilary Hall explains, all permanent hair<br />
colours carry warnings that they’re not<br />
intended for use on children under the age<br />
of 16, whether the colour comes in DIY boxes<br />
or is used by salons. This is down to the fact<br />
almost all permanent hair colorants include<br />
PPD, which is most often associated with<br />
allergic reactions to hair colour.<br />
“If a salon applies a product which states<br />
‘not intended for use on children under<br />
the age of 16’, they’re not following the<br />
manufacturers’ instructions and so won’t be<br />
covered by insurance. Disclaimers signed by<br />
clients (or parents) won’t stand up in court,<br />
so our advice is ‘don’t be tempted!’” she says.<br />
One of the queens of Instagram colour<br />
transformations, Most Wanted Colour Expert<br />
Sophia Hilton, admits she doesn’t colour<br />
under-16s because of insurance issues, but<br />
would like to. “We need to move with times,<br />
kids are not kids anymore. Why are we<br />
always slow to recognise change?” she asks.<br />
“It’ll grow out better from me than a box.”<br />
Alan Simpson from Contemporary Salons<br />
LAURA BULL,<br />
CODE HAIR CONSULTANTS<br />
admits his salon gets “parents asking<br />
constantly”. “On occasions, we do colour<br />
their hair but it’s along with a disclaimer,”<br />
says Alan, “even though it won’t stand up in<br />
court should there be a reaction. However we<br />
do it to show that there is a risk involved.”<br />
Of course by turning under-16s away,<br />
young people are doing it themselves with<br />
greater risk. “I’m sure any parent would<br />
rather see their child with a beautiful colour<br />
rather than a bad home dye that needs to<br />
be corrected by a professional later,” argues<br />
JC Aucamp at Guy Kremer. “It gives salons<br />
the chance to introduce themselves and kids<br />
can become confident in hairdressers.”<br />
Salon owner Anne Veck has a ‘no chemical<br />
treatments’ policy for under-16s, and feels<br />
strongly that this is also a wider reputation<br />
issue: “As an industry we already face a host<br />
of issues around professional credibility,<br />
so we don’t need to add a reputation for<br />
dangerous activity as well,” she says.<br />
At Most Wanted Best Salon Experience<br />
winner STIL, founder Christel Lundqvist is<br />
pragmatic, but feels 13 is too young. “Often<br />
at that age you see beauty differently and<br />
want change quickly, which with colour<br />
isn’t always the best way forward,” she says.<br />
“However, someone at 15 can be very mature.<br />
It’s very much down to the individual.”<br />
But she feels it’s rare that you will create<br />
a long-term relationship with someone at<br />
that age because they want to experiment<br />
and try different hairdressers.<br />
All the colouring products we use state they are unsuitable for<br />
use on persons aged under 16. We run a teen Saturday cutting<br />
promotion with our graduate team and for two stylists, half of their<br />
clients are aged 11 to 15. We found almost all the teen clients were<br />
asking about colouring services. One week we lost out on three<br />
balayage clients because they were under 16. That’s a potential loss of at least £3,000 a year.<br />
It’s not just the money, it’s the loss of a potential market to tap into. I fear these teens will<br />
go to a salon that doesn’t take policies seriously or resort to home colouring… again an<br />
issue, as when it goes wrong we can’t put it right for them. I have toyed with the idea of a<br />
disclaimer for parents to sign, however the risk is an insurance provider would not cover<br />
you in the event of a claim. There should be a policy in place to help the professionals get<br />
around this issue, like parental consent with use on under 16s or something similar.”<br />
28<br />
CREATIVE HEAD
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KEN’S CLINIC<br />
GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS<br />
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION<br />
KEN’S DIAGNOSIS<br />
Before you embark on any major refurbishment of any<br />
retail business you should ask yourself two questions:<br />
One: can I afford it?<br />
Two: how will it increase my business?<br />
The answer to the first question should really only be yes<br />
if you have been wise and put money aside on a regular<br />
basis into a refurbishment fund. Just as you should plan<br />
in advance for a rent increase regularly, you should do the<br />
same for refurbishment. Rent increases will happen and<br />
your salon will need a refurbishment, so both should be<br />
factored into your financial planning and a war chest of<br />
cash or surplus profits should be kept<br />
safe and sound.<br />
Salons tend to depreciate the<br />
cost of a refit over five or 10 years<br />
so it makes sense to use this<br />
cash flow saving to build up your<br />
refurbishment war chest. This way<br />
when your salon is in need of a<br />
makeover you will have the<br />
money safely tucked away.<br />
If you don’t do<br />
this, rent reviews will<br />
hurt you and you<br />
will have to borrow<br />
for refurbishments.<br />
Although borrowing is<br />
relatively cheap at the<br />
moment, I really would<br />
advise against getting<br />
into severe debt for a<br />
refurbishment if you already<br />
“I’m thinking of revamping<br />
my salon, but with all the talk<br />
about the current economy,<br />
I’m not sure if I should wait.<br />
My business is successful but<br />
do you think it’s a good time<br />
to be investing substantially<br />
into a salon refit?”<br />
MARK MOUNTNEY, ZOOLOGY<br />
have a successful business, unless you can answer yes to<br />
question two. Exactly how will a refurb increase sales for<br />
your already successful business?<br />
Will it draw in new clients? Will it enable you to increase<br />
prices? Will it enable you to employ a larger team and<br />
generate more sales? If you feel that the answer is yes, then<br />
the investment could be worthwhile.<br />
If not, then alternatives could be considered. The two<br />
things that will have most impact on a salon are flooring<br />
and lighting. Neither is cheap but both have great visual<br />
impact. Quality lighting is vital in a modern salon and<br />
expert advice should be sought as different colour lighting<br />
is required in different zones of your salon. Especially in<br />
your colour zone. If in doubt, I would suggest daylight<br />
lighting as this tends to be more realistic for clients.<br />
After that I would change chairs and consider looking<br />
outside of the big brands. There are many chairs out there<br />
from wholesalers and specialist suppliers that look like<br />
branded chairs and can last just as long. Then consider<br />
changing or refinishing your workstations.<br />
But finally, never underestimate the impact of good oldfashioned<br />
paint. Nothing is classier than white or off-white<br />
walls. I personally like the palest of greys, but many prefer<br />
the warmth of a blonde or barley white. Bright colours can<br />
be used to pick out highlights or statement walls can have<br />
a massive impact and it is really easy to change them on a<br />
regular basis.<br />
There is no right or wrong, but be wary of spending<br />
money that you don’t have, especially if it will have very<br />
little or even no impact on your sales.<br />
It’s far better to invest in education and improving your<br />
client experience.<br />
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?<br />
Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag<br />
30<br />
CREATIVE HEAD
3·6·5 Successful<br />
Business Coaching<br />
for Salons<br />
Are you a<br />
Salon Owner?<br />
Finding it harder and harder<br />
to pull in new clients and recruit<br />
the right team?<br />
In times of change it is important to plan ahead .<br />
With many uncertainties facing the industry and<br />
economy in 2019, 3·6·5 can help to point you in<br />
the right direction.<br />
3·6·5 can provide your salon with successful<br />
business coaching to help promote a<br />
long-term, sustainable future for<br />
your business .<br />
Call us on: 0845 659 0015<br />
www.365SalonEducation.com<br />
Find us: @365SalonEducation
KATIE WRIGHTON<br />
TAKARA BELMONT<br />
WHAT MAKES TAKARA<br />
BELMONT STAND APART?<br />
With almost a century<br />
of history, our depth<br />
of expertise in design,<br />
manufacturing and<br />
technology has resulted in<br />
some of the world’s most<br />
iconic, innovative and<br />
enduring equipment. Every<br />
piece is meticulously crafted<br />
and engineered to deliver<br />
unsurpassed quality, refined<br />
ergonomics, timeless design<br />
and, importantly, to ensure<br />
uninterrupted performance.<br />
HOW DO YOU DEVISE<br />
NEW LAUNCHES?<br />
While there are fashions in<br />
interior design, the salon<br />
market is always eclectic.<br />
A unique quality of Takara<br />
Belmont is our ability to<br />
create timeless designs<br />
and remain relevant and<br />
contemporary. Equipment<br />
such as the Cadilla and Adria<br />
II have been around for<br />
more than 40 years. We make<br />
delicate modifications without<br />
compromising aesthetic<br />
quality. Customisable features<br />
enable us to tailor the look,<br />
texture and style to suit<br />
individual salon brands and<br />
interior designs, too.<br />
WHAT WILL BE THE HOT<br />
TRENDS NEXT YEAR?<br />
There’s a growing passion<br />
for natural, earthy concepts<br />
that emphasise outdoor<br />
elements and how these are<br />
introduced into the salon<br />
space. There’s also a strong<br />
move to environmentallyconsiderate<br />
designs and<br />
interior functions. Our<br />
newest collections such as<br />
Zen and Arcadia reflect this.<br />
Q A<br />
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!<br />
NICK IRWIN<br />
What is your advice to a young stylist aspiring to get into the world of session?<br />
Tom Freer, Spirit Hair Company<br />
Start by contacting session stylists whom you admire and ask to assist them, either by<br />
contacting them through social media or approaching their agent. Reach out to as many<br />
stylists as possible and don’t be disheartened if they don’t get back to you… be persistent!<br />
What are you reading at the moment? Which are your go-to sites and who do you follow?<br />
Carol Straughan, Hensmans Salons<br />
I’m just in the middle of reading Purple Cow by Seth Godin again. My go-to sites would be<br />
Rankin and Hunger TV, as this is a platform that I contribute to on a regular basis and it’s<br />
always good for me to see what other contributors are working on. On Instagram – Eugene<br />
Souleiman, Duffy, Guido, Paul Hanlon for hair inspiration. Andrew Gallimore, Mark<br />
Carrasquillo, Pat McGrath and Marco Antonio for make-up. Fashion stylists Katie Grand,<br />
Alastair McKimm and Patti Wilson. Photographers Steven Klein, Glen Luchford and Craig<br />
McDean. Other interesting people to follow would be Lylexox, Diet Prada and Derek Ridgers.<br />
If you were entering imagery into hair-specific awards categories, would you look to shoot<br />
with your long-term collaborator Rankin, or a photographer more focused on hair?<br />
David Lopez, Dlo Hairdressing<br />
This is really interesting because my opinion will always be swayed by my taste, which sits<br />
more in the editorial world. There seems to be a formula with hair photographers for award<br />
entries and, unless people start to break the chain, the results will never change. I don’t<br />
always think the industry is aware people like Rankin are available to shoot for them!<br />
What are your quick tips on coping with high-pressure scenarios?<br />
Evangeline Barrett, Evangeline Barrett<br />
Learn to be fast, never panic and step away from your work to re-evaluate. Always listen<br />
and take direction.<br />
What’s the highlight of your career to date… and your biggest regret?<br />
Emma Simmons, Salon 54<br />
My highlight is to finally be part of our new product line, ANTI Collective, which truly<br />
reflects my personal and professional aesthetic. My biggest regret was staying with a<br />
product brand far too long and not fully immersing myself in the session world earlier<br />
in my career.<br />
32 CREATIVE HEAD
AFFINAGE IS ON THE LOOKOUT FOR TALENTED<br />
STYLISTS TO JOIN ITS BRAND NEW ARTISTIC<br />
TEAM – COULD YOU BE ONE OF THEM?<br />
Are you a rebel, looking for a cause? Want to be heard, to get<br />
your work seen? Well look no further – be part of the second<br />
generation of Affinage Colour Rebels!<br />
A two-year programme, being an Affinage Colour Rebel<br />
means performing at hair shows, being on photoshoots and<br />
going to events across the globe. Being part of the team is<br />
an amazing catapult for any stylist to take their hairdressing<br />
profile to the next level, both in the UK and globally.<br />
If you have pots of creativity, are passionate about Affinage<br />
products and can inspire others, then the global brand wants<br />
to hear from you!<br />
Successful applicants will have a unique opportunity to be<br />
one of the second generation of Colour Rebels, becoming an<br />
integral member of one of the most creative and energetic<br />
artistic teams in the industry.<br />
The process starts with a simple application form,<br />
moodboard and video clip showcasing your passion, followed<br />
by an interview where you will be expected to present a live<br />
model with a look you’ve created. If you make it onto the final<br />
team you can expect a truly career-enhancing journey, where<br />
you’ll create a photographic collection and work alongside<br />
industry icons. But you’ve got to act fast! The entry deadline<br />
is 31 January 2019 – how are you going to show that you’re the<br />
rebel they’re looking for?<br />
BECOME A TRUE REBEL<br />
Affinage Colour Rebel and owner of Siren Hair Art, Sheree<br />
Thompson, reveals what life is like when you’re on the team:<br />
“The past 18 months have been a complete whirlwind.<br />
Right from the start the team gelled together and we have<br />
built friendships that will last forever.<br />
“It has been an incredible experience; we’ve created<br />
a photographic collection, have featured in countless<br />
magazines and we’ve had an amazing response to our<br />
European Colour Rebels tour. This has undoubtedly been<br />
the highlight of my career so far.”<br />
To find out how you can start your Affinage Colour Rebel journey, call 01794 527111 or visit asphair.com/colour-rebels.<br />
Keep an eye out for updates by following Affinage on Facebook @affinageprofessional<br />
CREATIVE HEAD 33
002-8pp_SS_Promo_Paint_GW2.indd 1-2 13/09/2018 15:36<br />
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MEMBERS<br />
ONLY<br />
*For the fi rst 25 new members to sign up between 1 November and<br />
31 November 2018. Subject to availability and no cash equivalent will be offered.
All prices listed are exclusive of VAT<br />
BUSINESS<br />
BUILDER<br />
Christmas is coming, so you’re likely to see<br />
a rise in customers looking for some preparty<br />
pampering. Make the most of demand<br />
by offering your clients festive treatment<br />
bundles, such as blow-dry and manicure<br />
discount packages, making your business<br />
a one-stop-shop for party season prep.<br />
THE SERVICE STATION<br />
In association with<br />
Innovative launches, expert advice and business<br />
boosting ideas – drop in and feel the buzz!<br />
ON RIGHT NOW<br />
Encourage your clients to channel<br />
their inner superhero this<br />
season with Guy Tang’s exciting<br />
#MyDentity Super Power range.<br />
These vibrant shades – from<br />
magenta and<br />
yellow to bright<br />
blue – offer<br />
intense depth and<br />
heat protection<br />
at just £7.25 a<br />
tube! Available<br />
exclusively<br />
from Salon<br />
Services online<br />
and in store.<br />
TEACH<br />
ME!<br />
WELL-GROOMED<br />
BUYS FOR THE BOYS AT<br />
Looking to hone your makeup<br />
skills so that you can<br />
create eye-catching<br />
and dramatic<br />
looks? Kate<br />
Hughes’ Ultimate<br />
Contouring &<br />
Smokey Eyes<br />
Make-up Workshop<br />
(£150) will help<br />
you master the<br />
basic skills of<br />
these popular<br />
techniques, which<br />
are perfect<br />
for the<br />
party season.<br />
Male grooming has gone beyond<br />
the standard shave and trim<br />
and now represents a huge and<br />
booming slice of the market.<br />
So make the most of your<br />
retail area this Christmas<br />
by marketing gifts for men.<br />
From manicure sets (we<br />
love the Tweezerman GEAR<br />
Essential Male Grooming Kit<br />
– £28.39) to male moisturisers<br />
(like the WAHL 5 Star<br />
Moisturiser – £5.99), there’s<br />
no shortage of great stocking<br />
fillers for men.<br />
#BusinessEdit<br />
ASK ME<br />
ANYTHING<br />
THERE ARE EXPERTS INSIDE<br />
EVERY BRANCH OF SALON<br />
SERVICES WITH KNOWLEDGE<br />
TO SHARE, SO JUST ASK!<br />
Renee Bowman,<br />
vice-president, store<br />
operations, Salon Services<br />
Q: What can freelancers<br />
do to make the festive<br />
season go smoothly?<br />
A: Don’t forget to plan<br />
ahead and stock up. Look<br />
back at sales from last<br />
year’s festive season, as<br />
well as any services you’ve<br />
seen grow in popularity in<br />
the past season, as these<br />
are useful indicators of<br />
business performance this<br />
Christmas. Gift vouchers<br />
also make great presents<br />
– and are a great way to<br />
generate new business<br />
and extra revenue!<br />
Also, don’t forget to give<br />
yourself some TLC over<br />
the busy festive period.<br />
As a freelancer it’s down<br />
to you to carve out breaks<br />
and self-care into your<br />
schedule to avoid burnout.<br />
While it’s a great<br />
time to capitalise on the<br />
heightened demand of the<br />
season, remember to take<br />
time to step away from<br />
the business to pamper<br />
yourself. A good-quality<br />
collagen face mask and<br />
a glass of mulled wine<br />
will work wonders!<br />
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM<br />
CREATIVE HEAD 35
#BusinessEdit<br />
ALLERGY ALERT TESTING<br />
TOOLKIT GETS UPDATE<br />
EVERY SALON SHOULD carry out allergy<br />
alert tests to protect clients from harm and<br />
the business from potential legal action,<br />
said the NHF ahead of an update to its<br />
allergy alert testing toolkit. NHF members<br />
benefit from free toolkits (with £10 postage)<br />
which include everything a salon needs,<br />
from an allergy alert testing guide and<br />
colour record cards to instruction posters<br />
and GDPR-compliant consent forms.<br />
Hilary Hall, NHF chief executive, said:<br />
“The kit has been updated to include<br />
client information sheets and useful FAQs.<br />
It also includes a sample of Colourstart –<br />
an allergy alert test that’s posted to clients<br />
ahead of their appointment so they don’t<br />
have to come into the salon.<br />
“An additional benefit is that Coversure’s<br />
Salonsure policy covers use of our toolkit,<br />
with an automatic 20 per cent discount for<br />
NHF members. But check if the toolkit is<br />
covered if you have a different insurer.”<br />
Order your new toolkit at nhf.info/shop<br />
BEREAVEMENT<br />
LEAVE LAW CHANGE<br />
A NEW LAW means that parents who lose a child<br />
under the age of 18 or suffer a stillbirth from 24<br />
weeks of pregnancy will have the right to two<br />
weeks’ paid leave, to be taken within 56 days of<br />
the child’s death. It’s expected that the new rules<br />
will apply from 2020.<br />
Eligible employees will also be entitled to<br />
statutory parental bereavement pay, with<br />
employers likely to be able to reclaim some or all<br />
of the cost. Hilary Hall, chief executive of the NHF,<br />
said: “We support this move, which ensures that<br />
parents who have experienced a terrible loss are<br />
given a period of time away from work to start the<br />
grieving process.”<br />
Anne Veck<br />
Hellen Ward<br />
NHF REVEALS ITS LATEST<br />
INDUSTRY AMBASSADORS<br />
A TRIO OF OUTSTANDING industry leaders have been announced as the<br />
new NHF ambassadors. They have taken up their roles to share their passion,<br />
knowledge and expertise to inspire and motivate salon owners across the UK.<br />
The NHF will be welcoming Anne Veck, who runs award-winning salons in<br />
Oxford and Bicester, as its new hair ambassador, and Christian Wiles, whose<br />
traditional gentlemen’s grooming business is based in Northampton, in the<br />
new role of male grooming and barbering ambassador. In addition, Hellen<br />
Ward, managing director of Richard Ward Hair & Metrospa and vice-chair<br />
of the British Association of Women Entrepreneurs, has been named as the<br />
NHF’s first ever beauty ambassador.<br />
“AN AMAZING LEGACY”<br />
Hilary Hall, chief executive of the NHF, said: “We created the position of<br />
ambassador to coincide with the NHF’s 75th anniversary celebrations last<br />
year. Our first joint ambassadors were industry icons Gary Hooker and<br />
Michael Young who are behind the renowned Hooker & Young brand. They<br />
made a huge impact and left an amazing legacy for our new ambassadors to<br />
build on. Anne, Christian and Hellen have a wealth of industry knowledge<br />
and experience between them and we’re honoured to be working with them<br />
for the coming year. This is a fantastic opportunity for our members to learn<br />
from the best and make a real difference to their own salon businesses.”<br />
New rules for VAT returns<br />
SALONS WHO PAY VAT will have to change the way they do their VAT<br />
returns from April 2019. The government’s Making Tax Digital (MTD) rules<br />
mean you will have to keep digital (electronic) VAT records and file your VAT<br />
returns using MTD-compatible software. Hilary Hall, NHF chief executive,<br />
said: “The changes will be more significant for salons who use spreadsheets<br />
to prepare their information and then type in their figures, as this will no<br />
longer be allowed.” To find out more, visit nhf.info/MTD<br />
Christian Wiles<br />
36 CREATIVE HEAD
SAFE HAVEN<br />
WITH EVEN ONE EMPLOYEE ON YOUR BOOKS, YOU NEED TO MAKE HEALTH AND SAFETY A HABIT FOR<br />
YOUR BUSINESS. BUT DON’T PANIC – THE NHF HAS YOU COVERED IN MORE WAYS THAN ONE<br />
FROM BURNS ON hot tongs and hair colour<br />
allergies to slippery floors at the backwash,<br />
there’s plenty that can go wrong in the hair<br />
and beauty business, which is why you<br />
should make health and safety a priority and<br />
a habit in your salon.<br />
“As a responsible business owner, you’ll<br />
want to make sure your employees are<br />
working in a safe and healthy environment<br />
and clients are not exposed to unnecessary<br />
risks,” says NHF chief executive, Hilary Hall.<br />
“You’ll also need to comply with health and<br />
safety laws and have insurance to cover any<br />
claims that might be made against you.”<br />
HELP AND SUPPORT WITH HEALTH & SAFETY<br />
You’ll find everything you need to stay safe<br />
and legal in the NHF health & safety toolkit.<br />
Created specifically for salons, it includes<br />
a first aid kit, risk assessment templates,<br />
employee guidelines and the health & safety<br />
poster required by law.<br />
CLIENT CARE AND ALLERGY ALERT TESTING<br />
“Reliable allergy alert testing procedures<br />
are vital when providing hair colour<br />
services,” says Hilary. “Our members benefit<br />
from a free and highly effective allergy alert<br />
testing system which, crucially, is approved<br />
by Coversure Insurance Services, the NHF’s<br />
preferred provider.”<br />
INSURANCE<br />
If you have at least one employee, the law<br />
says you must have employers’ liability<br />
insurance, explains Hilary. “This is because<br />
if one of your employees comes to harm in<br />
the course of their work you must provide<br />
financial compensation.”<br />
Although not required by law, public<br />
liability insurance is vital peace-of-mind<br />
cover and will protect you if a member of<br />
the public is injured or has their property<br />
damaged at your salon or as a result of your<br />
business activities.<br />
NOT YET AN<br />
NHF MEMBER?<br />
The NHF can help with<br />
every aspect of your<br />
business. For less than<br />
75p a day, member<br />
benefits include:<br />
• Valuable discounts<br />
on industry-specific<br />
insurance<br />
• Free health & safety<br />
advice<br />
• Free 24/7 legal helpline<br />
• Membership helpline<br />
for everyday business<br />
advice<br />
• Free employment and<br />
chair renting contracts<br />
Join the NHF before the end of December and quote CHD25 to get £25 off your membership fee!<br />
Call 01234 831965 or visit nhf.info<br />
CREATIVE HEAD<br />
37
n target<br />
Your targeted toolbox to help build your<br />
salon business bigger and better, in association<br />
with Salon iQ and the Creative HEAD Reader Panel<br />
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons<br />
employing four or more staff and spread geographically across the UK<br />
CHRISTMAS CASH-IN<br />
Christmas is right around the corner and<br />
salons can make a lot of money during<br />
the holiday period. All of our Reader Panel<br />
members reported that retail in general went<br />
up during this time and all offer gift cards,<br />
which provide a big boost after the festive<br />
madness has ended. Salon 54 goes a step<br />
further by offering festive service menus<br />
as well, including party hair and make-up<br />
packages and a special blow-dry bar. And to<br />
reward staff for their hard work, 93 per cent of<br />
our salons close early on Christmas Eve… or<br />
don’t open at all!<br />
AVERAGE PERCENTAGE OF ANNUAL TURNOVER<br />
ATTRIBUTED TO CHRISTMAS PERIOD:<br />
12.8%<br />
PERCENTAGE OF SALONS THAT OFFER A SPECIAL<br />
FESTIVE STYLING MENU:<br />
29%<br />
DO YOU SEE AN INCREASE IN RETAIL SALES OF<br />
TOOLS AT CHRISTMAS?<br />
54% YES<br />
AVERAGE RETAIL TURNOVER<br />
6.6%<br />
AVERAGE CLIENT SPEND (EXC. VAT)<br />
£45.57<br />
NEW CLIENTS ACCOUNT FOR<br />
11.8% OF BUSINESS<br />
(September 2018)<br />
“This is the<br />
main month<br />
for selling<br />
electrical tools”<br />
JASON BALL, JOHN OLIVER HAIR<br />
ARE YOU<br />
ON TARGET?<br />
Business in September compared<br />
with August?<br />
DECLINING<br />
57%<br />
GROWING<br />
29%<br />
STABLE<br />
14%<br />
Business in September compared<br />
with September last year?<br />
DECLINING<br />
29% GROWING<br />
29%<br />
STABLE<br />
42%<br />
SNAPSHOT<br />
LET’S LOOK AT<br />
DECEMBER 2017 STATS...<br />
*SaloniQ fi gures for December 2017<br />
38<br />
6.8%<br />
Percentage of clients<br />
purchasing retail in<br />
December 2017<br />
4.89<br />
The average number<br />
of clients per stylist<br />
per day<br />
43%<br />
Average number<br />
of clients who rebook<br />
in December<br />
WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM<br />
CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL<br />
COOL, CALM AND<br />
CONTOURED<br />
The biggest make-up trend in recent years, Hairdreams shows you how the<br />
face-changing effects of contouring can be brought to the world of hair<br />
CONTOURING HAD ONCE been a make-up artist’s secret<br />
weapon – creating sharp lines and emphasising bone structure<br />
to deliver a photo-ready look. Now that secret is out and the<br />
technique has taken over the beauty world, it’s no wonder that<br />
the same design principles have reached hair!<br />
It wasn’t that long ago that having visible roots was the<br />
ultimate faux pas. But times are changing – from ombré to<br />
balayage, transitional colour with darker roots is all the rage,<br />
thanks to its flattering face-framing effects. And who wouldn’t<br />
want fuss-free colour without the root touch-up? With<br />
celebrities including Chrissy Teigen, Jennifer Lopez and Kim<br />
Kardashian-West driving the change, there are queues out the<br />
door for jaw-slimming, cheekbone-highlighting colour.<br />
The new Root Shadows extensions collection from<br />
Hairdreams has been specially designed for the ‘hair<br />
contouring’ style. Your clients can choose from a multitude<br />
of two-tone colour combinations with varying root lengths<br />
to deliver the perfectly chiselled look. Different application<br />
methods allow you to completely customise the style – choose<br />
Laserbeamer NANO application for ultra-precise placement<br />
which last up to six months, the semi-permanent Quikkies<br />
Tape-ins for the commitment-phobes, or the MicroLines hair<br />
thickening system for those with thinner locks.<br />
With colours available in four lengths of 100 per cent<br />
ethically-sourced human hair, creating the perfect<br />
combination is all about choosing the right colours and<br />
lengths. With careful placement you can create flattering<br />
ombré and balayage styles quickly and without the damaging<br />
effects of bleach – in front of your clients’ eyes. You can also<br />
benefit from workshops with the Hairdreams professional<br />
trainers to perfect the art of colour placement to enhance the<br />
facial features, in addition to your hair extensions business.<br />
So introduce Root Shadows extensions to your clients and<br />
open up the world of hair contouring with Hairdreams.<br />
For more information, visit hairdreams.com, facebook.com/hairdreams.official and instagram.com/hairdreams_uk<br />
CREATIVE HEAD<br />
39
Shine<br />
bright<br />
like a<br />
diamond<br />
Award-winning hair brand Nëal & Wølf is dedicated to unearthing diamonds<br />
with its Time To Shine Award – let’s meet this year’s gems<br />
CREATIVE HEAD AND NËAL & WØLF joined forces to find<br />
an exceptional young stylist worthy of being awarded the Time<br />
To Shine accolade. Using the hashtag #TimeToShineAward,<br />
young stylists uploaded their work to social media to be in with<br />
the chance of scooping victory. Only one image each month<br />
was selected as representing exceptional talent, creating a<br />
shortlist for the final judging.<br />
With more than 4,000 entries flooding in, the stakes were<br />
high and the calibre was higher. But there could only be one<br />
winner – Zoë Ward-Scott of Drama Hair and Beauty Rooms in<br />
Chorley. Her stunning tonal blonde work blew everyone away,<br />
and her perfect curls helped to emphasise the rich<br />
shades woven in. Sarah Capstick, director at Nëal &<br />
Wølf, was impressed: “To get a really clean and shiny<br />
blonde with fabulous tones is hard, and this<br />
picture demonstrated all of those features.”<br />
Zoë used Nëal & Wølf UPLIFT Volumising<br />
Mist to create her winning look. She<br />
explains: “It’s so versatile; on some clients I<br />
use it as instructed on the roots and blowdry<br />
and on others I spray it throughout<br />
the hair to create body and texture.”<br />
She loves to play around with the<br />
different textures and try different<br />
combinations, which no doubt helped to<br />
set her entry apart. “Recently I’ve been<br />
using Nëal & Wølf GLOW Super Shine<br />
Spray a little differently,” she admits. “I like to put a small<br />
amount of SHAPE Pliable Paste in my hand and spray GLOW,<br />
rubbing it together before styling clients – they like that it<br />
gives extra shine without extra weight.”<br />
Close behind Zoë’s winning look were two excellent runnersup.<br />
Emily Redfearn from Tag Hair Design in Huddersfield<br />
created a beautifully shiny peachy-pink shade that was bang<br />
on trend. “My favourite Nëal & Wølf products are FIX Hold &<br />
Shine Spray and VELVET Nourishing Hair Oil – they complete<br />
the hairstyle and leave my clients’ hair in good condition and<br />
looking so glossy,” she says.<br />
The second runner-up was a warm, caramel-toned<br />
bronde by Bethany Holdsworth from Jon Richard Hair<br />
in Cleckheaton in West Yorkshire. Bethany loves to<br />
experiment and create different styles with the Nëal &<br />
Wølf range, in particular VELVET.<br />
She explains: “My clients seem to<br />
love it as much as I do!”All three<br />
have won a Salon Promotions<br />
training course and<br />
their very own<br />
professional tool kit,<br />
as well as a year’s<br />
subscription to<br />
Creative HEAD.<br />
What a way to get<br />
set for 2019…<br />
40<br />
CREATIVE HEAD
WINNER<br />
CREATIVE HEAD ADVERTORIAL<br />
“Winning the Time<br />
To Shine Award<br />
means the world to<br />
me. Sometimes I feel<br />
that maybe I’m not<br />
good enough, it’s hard<br />
to stay on trend, but<br />
winning confirms that<br />
I’m actually good at<br />
what I do”<br />
ZOË WARD-SCOTT,<br />
DRAMA HAIR AND BEAUTY<br />
ROOMS, CHORLEY<br />
RUNNER-UP<br />
RUNNER-UP<br />
“The fact I’ve been a contender is enough<br />
confirmation for me that all of my hard<br />
work has been recognised!”<br />
EMILY REDFEARN,<br />
TAG HAIR DESIGN, HUDDERSFIELD<br />
“It’s amazing to see my work<br />
featured in a magazine seen<br />
by so many people”<br />
BETHANY HOLDSWORTH<br />
JON RICHARD HAIR, CLECKHEATON<br />
For more information on Nëal & Wølf, call 01282 444900,<br />
email info@salonpromotions.co.uk or visit nealandwolf.com<br />
Follow @nealandwolf<br />
CREATIVE HEAD<br />
41
Make<br />
Big-up the backwash experience! Through a collaboration<br />
with seanhanna salons, Tangle Teezer shows us just how<br />
you can thrill your clients with a spot of pampering...<br />
SETTING THE TONE for an exceptional salon experience starts from the very beginning<br />
– something Tangle Teezer and seanhanna know all about. In a collaboration that focuses<br />
on delighting the seanhanna client, the salon group’s stylists expertly matched guests<br />
with bespoke and personalised treatments, using tools from the Tangle Teezer collection.<br />
Yes, they had a marvellously mellow time at the backwash, but they also witnessed just<br />
how easily the tools detangled hair and distributed products, illustrating how the line-up<br />
of Tangle Teezer innovations can provide simple at-home solutions to keep clients happy<br />
between appointments. Bliss!<br />
But where to start? Well, the new The Wet Detangler hairbrush has the same twotiered<br />
teeth design that stylists know and love, but with the benefit of a sleek handle<br />
for extra grip. You can use it on all hair types to give clients healthier-looking hair with<br />
less breakage. It’s one of those all-rounder superstars for the salon – it can help you<br />
apply colour and toners evenly and it’s fab for ensuring nourishing hair treatments<br />
get worked through. No wonder 82 per cent of users<br />
would recommend it to a friend,* just think of the<br />
retail opportunities…<br />
Once you’ve sat your client back in the chair, the Salon<br />
Elite takes pride of place (especially now with its hot new<br />
colours – Pink Smoothie or Violet Diva). It’s the perfect<br />
tool when prepping the hair to start your cut or getting<br />
everything just right to begin the blow-dry, helping to<br />
detangle any knots after the towel dry… and that curvy<br />
shape adds an oh-so pleasant pampering feeling for the<br />
client when you brush their hair. But don’t just take our<br />
word for it – let’s hear from the stylists on the front line<br />
(and the backwash!).<br />
*Research was conducted by Launchpad Research,<br />
an independent agency, with 111 women over 2 weeks<br />
42<br />
CREATIVE HEAD
it easy<br />
CREATIVE HEAD ADVERTORIAL<br />
STEPHANIE STRUDWICK<br />
CREATIVE STYLIST AND<br />
SALON MANAGER AT<br />
SEANHANNA CANARY WHARF<br />
“Tangle Teezer’s The Wet<br />
Detangler is perfect for all<br />
types of hair. This is fabulous<br />
for brushing through<br />
conditioner or treatments<br />
with no snagging. I find that<br />
The Wet Detangler is<br />
great for cleansing ends<br />
without causing damage<br />
to the hair cuticle”<br />
JORDAN-LEE WINYARD<br />
STYLIST AT SEANHANNA PUTNEY,<br />
TEAM LEADER OF THE<br />
SEANHANNA CREATIVE<br />
YOUTH TEAM<br />
“The Tangle Teezer Salon Elite<br />
is so gentle on the hair with<br />
no pulling and tugging. It’s<br />
extremely easy to detangle<br />
hair and offers a sleek<br />
straight finish to the hair,<br />
ready for any salon<br />
service. My favourite<br />
colour is Violet Diva!”<br />
JOANNA LARHUBARBE<br />
CREATIVE STYLIST AT<br />
SEANHANNA CANARY WHARF<br />
“The technology behind the<br />
Tangle Teezer hairbrushes<br />
enable the stylist to have more<br />
control over the backwash<br />
experience and it’s effortless<br />
to use on the guest. The results<br />
are flawless; giving hair a<br />
super-smooth finish. My<br />
favourite is Salon Elite<br />
in Pink Smoothie!”<br />
CHLOE PAYNE<br />
APPRENTICE AT<br />
SEANHANNA CANARY WHARF<br />
“I absolutely love the<br />
Tangle Teezer hairbrushes!<br />
Seanhanna Canary Wharf<br />
is a very busy salon and<br />
sometimes our guests are in<br />
a rush. The Wet Detangler<br />
is great as it saves time<br />
in backwash when<br />
getting knots out of<br />
long, wet hair”<br />
Want to know how you can beautify your salon’s backwash experience, just like seanhanna?<br />
Visit tangleteezer.com or email sales@tangleteezer.com to find your nearest distributor<br />
CREATIVE HEAD<br />
43
LEARN THE RULES…<br />
THEN<br />
BREAK THEM!<br />
44<br />
CREATIVE HEAD
INSPIRATION, EDUCATION, CREATIVITY – IT’S THE<br />
TIGI EDUCATION FORMULA THAT WILL RESULT IN A<br />
BOOMING 2019 FOR YOUR SALON AND YOUR TEAM<br />
ANTHONY MASCOLO, THE LEGENDARY founder of TIGI, built<br />
his iconic status on his creativity, skills and a desire to share his<br />
work through education. Famed for creating beautiful, wearable<br />
haircuts adaptable to each person, his strong philosophy is the basis<br />
of TIGI Education.<br />
TIGI is unique in having its own TIGI Creative Team and the<br />
popularity of its courses is a testament to the inspirational, diverse<br />
and on-point content on offer. Courses are aimed both at hairdressers<br />
needing to build confidence and increase skills, and experienced<br />
hairdressers wanting new information and inspiration.<br />
Continually evolving, the TIGI Education Team can suggest and<br />
plan courses that suit every hairdresser. They can be experienced at<br />
the famous Bed Head Studios or TIGI can even come to your salon –<br />
whatever works best for you! It’s all about personal service, something<br />
else TIGI excels at…<br />
TIGI believes cut and colour work in synergy to create tailored<br />
styles for every client’s needs. The team constantly updates course<br />
content sharing their latest cut and colour techniques as well as<br />
styling and finishing ideas. All colour courses build confidence,<br />
progressing students’ work and providing extensive knowledge of<br />
TIGI copyright©olour.<br />
With the launch of TIGI Copyright Care earlier this year, TIGI has<br />
delivered ever more personalised services, tailored to the individual<br />
client, and an absolute must for every modern salon. This concept has<br />
been accommodated into new business courses for 2019 and the newly<br />
formatted Creative Consultation. The ultimate consultation model<br />
for all colourists, TIGI’s unique Creative Consultation helps identify<br />
clients as individuals, improving every step of the client journey, to<br />
achieve customer loyalty and upsell colour and care<br />
services, with creative freedom and a true wowfactor<br />
experience.<br />
Linking to TIGI Copyright Care, a new Digital<br />
Consultation Tool has been launched. This clever<br />
piece of software offers an assessment of the client’s<br />
needs and concerns, bespoke colours suited to them,<br />
suggestions for at-home TIGI Copyright Care regimes<br />
to keep their hair looking fresh and fabulous between<br />
salon visits, with the ability to send a personalised<br />
assessment via SMS or email.<br />
With new courses launching in 2019 to help<br />
hairdressers ‘Copyright Your Business’, TIGI is<br />
dedicated to supporting salons to grow a successful<br />
business and team.<br />
CREATIVE HEAD ADVERTORIAL<br />
MAKE 2019 THE YEAR YOU BREAK THE RULES AND BOOST YOUR<br />
BUSINESS WITH TIGI – CONTACT TIGI ON UK.EDUCATION@TIGI.COM,<br />
VISIT TIGIPROFESSIONAL.COM AND FOLLOW THE TEAM ON:<br />
TIGIprofessionals TIGIprofessional TIGIprofessional TIGIpro<br />
CREATIVE HEAD<br />
45
The<br />
MIDAS<br />
touch<br />
BEAUTIFUL HAIR DESERVES EQUALLY BEAUTIFUL TOOLS.<br />
LET EVERYTHING YOUR CLIENTS TOUCH TURN TO GOLD WITH<br />
THESE LIMITED EDITION GIFT SETS FROM CLOUD NINE<br />
46<br />
CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL<br />
HELP CLIENTS’<br />
HEARTS beat a little<br />
faster with Cloud Nine<br />
this Christmas. These<br />
three Gift of Gold limited<br />
edition gift sets feature<br />
its best-selling stylers recast<br />
in rose gold for hair<br />
that will truly sparkle.<br />
From sleek, straight<br />
locks to glossy waves,<br />
your clients can give<br />
their loved ones (or<br />
themselves!) stunning<br />
tools to create any style.<br />
’Tis certainly the<br />
season to be jolly, with<br />
each set containing<br />
everything clients need<br />
to create luxe-edged<br />
looks while keeping hair<br />
in great condition. Each<br />
gift set includes an styler<br />
in a rose gold finish with<br />
a silicone heat guard,<br />
limited edition black<br />
and rose gold case and<br />
a luxury texture comb.<br />
Clients will win major<br />
plus points for their<br />
gift-giving prowess…<br />
all thanks to your<br />
salon’s Santa skills.<br />
What will they choose<br />
to put under the tree?<br />
CLOUD NINE ORIGINAL IRON GIFT SET<br />
Talk about a festive treat – the limited edition Original Iron with stunning rose gold detailing<br />
keeps things classic but never boring. Developed with innovative temperature controls and<br />
Cloud Nine’s signature mineral-infused plates, hair stays healthy while styles last longer.<br />
CLOUD NINE WIDE IRON GIFT SET<br />
For long or thick hair, these award-winning straighteners will be exactly what a style maven<br />
wants to find under the tree. With the limited edition rose gold finishes adding a touch of<br />
sparkle, the wide mineral-infused plates and sophisticated heat controls help lock in style.<br />
CLOUD NINE TOUCH IRON GIFT SET<br />
For a satin-smooth finish to your client’s hair, the Touch Iron gift set is second to none.<br />
The limited edition rose gold design is a suitably festive makeover for the touch temperature<br />
control system, with automatic heat technology to create beautiful styles in a flash.<br />
Give the gift of gold this Christmas with Cloud Nine. To find out more, call 0845 2003563,<br />
email stylists@cloudninehair.com or visit cloudninehair.com<br />
CREATIVE HEAD<br />
47
TIME FOR<br />
HOW TO CREATE SUCCESS WITHIN YOUR<br />
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR<br />
SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH<br />
ASSOCIATE SPONSORS<br />
@creativeheadmag #salonsmart19
A CHANGE<br />
BUSINESS – NOW AND IN THE FUTURE<br />
24-25 March 2019<br />
THE PARK PLAZA LONDON RIVERBANK HOTEL<br />
BOOK NOW – CALL 01434 610944<br />
WEEKEND PASS £245 plus VAT* (or buy two for £450 plus VAT**) DAY PASS £100 plus VAT<br />
More details at creativeheadmag.com/salonsmart<br />
*£50 single room supplement applies **both delegates sharing a twin/double room
Bruce Masefield<br />
Bruce Masefield Hair<br />
Tom Connell<br />
Trevor Sorbie Salon Group<br />
Sara Holmes<br />
Stuart Holmes Salon<br />
Carolyn Sweeney<br />
Creations<br />
Dylan Bradshaw<br />
Dylan Bradshaw<br />
Jak Bakewell and Scott McKay<br />
Re-Invention House<br />
Sue Buckland<br />
Trevor Sorbie Salon Group<br />
Nicola Clarke<br />
Nicola Clarke at John Frieda<br />
Dale Herne and Angelo Vallillo<br />
DNA artspace<br />
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR<br />
SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH<br />
ASSOCIATE SPONSORS<br />
@creativeheadmag #salonsmart19
Ken West<br />
3.6.5 Hair<br />
Richard Phillipart<br />
The Boutique Atelier<br />
Simon Tickler<br />
Salon Success<br />
Monica Teodoro<br />
L’Oréal Professionnel<br />
Luke Hersheson<br />
Hershesons<br />
BIG NAMES<br />
REAL EXPERIENCES<br />
NEW IDEAS<br />
24-25 March 2019<br />
THE PARK PLAZA LONDON RIVERBANK HOTEL<br />
BOOK NOW CALL 01434 610944<br />
WEEKEND PASS £245 plus VAT* (or buy two for £450 plus VAT**) DAY PASS £100 plus VAT<br />
More details at creativeheadmag.com/salonsmart<br />
*£50 single room supplement applies **both delegates sharing a twin/double room
A UNIQUE LIVE EVENT<br />
PRESENTED BY<br />
“Our night was a great success and a lot of fun. As well as taking<br />
£1,000 from retail in two hours, we also raised £876 for charity”<br />
Brian MacMillan, F&M Hairdressing, Glasgow<br />
#BIGH<br />
“We had an amazing evening, such good fun. We braided our hearts<br />
out and the ‘butlers in the buff’ were a fabulous touch. We brought<br />
the party to Ruislip High Street, can’t wait for next year!”<br />
Becky Hill, The Strand Ltd, London<br />
creativeheadmag.com/events #BigHairDo
“A lot of the people through the door on the day<br />
were actually new, they had seen our Big Hair Do<br />
advertised and the buzz on social media”<br />
Anthony Laban, Anthony Laban Home, London<br />
AIRDO<br />
Braid bars, wave stations, colour labs, SOS treatments… the Big Hair Do – presented by<br />
Creative HEAD and Layered Online and sponsored by KMS, Redken and TIGI – took UK salons<br />
by storm with businesses from Exeter to Edinburgh bringing the party to their local high streets<br />
and injecting glamour nationwide. Here’s a snapshot of all the action…<br />
The #BigHairDo highlights<br />
• Stunning up-dos, waves and style spruce-ups at Burlesque in Usk<br />
• Dreamy temporary colour makeovers at Ciente in Berkhamsted<br />
• Cupcakes, bubbly and beautiful blow-drys at Coloured Soul in Dundee<br />
• The gin bar at Elements Hair & Lifestyle in Bishop’s Stortford… the homecare<br />
station was pretty epic, too!<br />
• Blissful backwash treatments at V&M Hair in Exeter<br />
• Adorned buns and strong selfie game at Chapter One Hair Spa in Edinburgh<br />
• Pimped up prosecco, popcorn and plentiful prizes at Strands Hairdressing in Whiteley<br />
• Transformative custom treatment boosters at Anthony Laban Home in Wandsworth<br />
• Braids of glory at Cuts Incorporated in Broadstairs<br />
• Buff butlers and top-notch tutorials at F&M Hairdressing in Glasgow<br />
SPONSORED BY
A UNIQUE LIVE EVENT<br />
PRESENTED BY<br />
“Had a fabulous time with our guests and team, thank you for inviting us to<br />
be part of such an amazing event. #bighairdo Bring it on for next year”<br />
Jackie Colman, Elements Hair & Lifestyle<br />
PARTY<br />
PEOPLE<br />
Bringing together talented teams and clients old and new, the Big Hair Do<br />
showcased exactly how incredible UK salons are! From cocktails to curls,<br />
and buns to butlers in the buff, this is how 2018’s ‘Do went down…<br />
creativeheadmag.com/events #BigHairDo
“What a great night we had and great success with ongoing future<br />
bookings from new and existing clients. Clients wondered why we hadn’t<br />
held an event like this previously, and asked when the next one will be”<br />
Stephanie Bain, Chapter One Hair Spa, Edinburgh<br />
Designed to showcase the skills of the team, highlight products and services<br />
on offer and forge new client relationships while cementing existing ones,<br />
the Big Hair Do provides the ideal opportunity for salons all over the UK<br />
to connect and re-engage with their local communities. This year’s<br />
participants did not disappoint, sprucing up their styling stations, popping<br />
open the prosecco and welcoming guests through their doors for the<br />
ultimate ‘experience’ evening.<br />
Attendees of all ages flocked in for advice on style updates, lessons in<br />
mastering looks and the low-down on the perfect products for keeping<br />
their locks in tip top condition. Alongside solving hair dilemmas, Big Hair Do<br />
attendees were pampered with a host of extra treats: canapés; gin tasting;<br />
live music; manicures and massages; and five-star service from some<br />
brawny butlers in the buff!<br />
Social media was, of course, ablaze with #bighairdo appearing in<br />
thousands of status updates, news feeds and stories, and thanks to guests<br />
making use of an impressive array of selfie stations, we’ve chalked up style<br />
inspiration to last!<br />
Alas, the evening had to draw to a close, but guests left laden with goody<br />
bags brimming with treats, future hair appointments booked and a wealth of<br />
handy hair knowledge. So, who’s up for next year?<br />
To see more from the Big Hair Do 2018, visit creativeheadmag.com<br />
“The team always enjoys a party, but the Big Hair Do allows us to share the fun with our<br />
clients – and they bring their friends, which is fantastic for us. We get to promote great hair,<br />
services and staff – and raise money for an important local cause at the same time”<br />
Kelly Scott, Strands Hairdressing, Whiteley<br />
SPONSORED BY
In association with<br />
TO KEEP A CAREER TICKING OVER YOU<br />
NEED REGULAR PIT STOPS AND TUNE-<br />
UPS. IT’S TIME TO PUT SOME FRESH<br />
IDEAS IN THE TANK AND FIND THE RIGHT<br />
EDUCATION – YOUR SALON NEEDS AN…<br />
BEING UP-TO-DATE on the latest techniques is one of the most straightforward ways<br />
to drive business to your salon. Obvious… isn’t it? How do you know what courses<br />
will deliver a real return? What indicators signal an increased return on investment to<br />
make it worth paying out in the first place? Investing in the right course takes some<br />
thought and there are more options than ever. Whether it’s a specific technique you<br />
want to add to your repertoire, a brand you want to bring in, or a healthy refresh to<br />
make sure your mind – and scissors – are still sharp, there’s something for everyone.<br />
Wella<br />
BRING IT IN<br />
When facing a team-wide upgrade, it’s easiest to<br />
have an educator come to you, and increasingly<br />
brands offer this as standard. TIGI Education<br />
has a menu of courses that its instructors bring<br />
to your door, including cutting, colouring and<br />
consultation skills.<br />
If you don’t want to visit its amazing new<br />
space in Buckingham Gate in London, Sassoon<br />
Academy will send educators direct to you.<br />
“Sassoon Direct is going from strength to<br />
strength as more of our clients demand a high<br />
level of personalised education within their own<br />
space,” explains general manager Leona Curran.<br />
This demand has seen the rise of specialists<br />
who can parachute in, such as men’s grooming<br />
range The Bluebeard’s Revenge, which has even<br />
seen demand for its Shave Day training service<br />
surge in salons looking to diversify their skills as<br />
well as barber shops.<br />
56<br />
CREATIVE HEAD
Wella<br />
The likes of Hooker & Young in the North East are creating bespoke<br />
training sessions to pinpoint exactly what’s missing. Its REACH (Renewed<br />
Education And Creative Hairdressing) projects are designed to be accessible<br />
and affordable for salons where whole teams can benefit – whether it’s<br />
salon education, business seminars or photographic days. “It can be quite<br />
overwhelming and slightly intimidating to visit an academy or training<br />
facility, our experience is that people are more comfortable in their own<br />
environment,” says salon group co-owner Michael Young. “Education should<br />
be motivating and inspiring for the whole team.”<br />
PLUGGED IN<br />
Having access to education at the touch of a button is another change to<br />
the sector that has really taken off recently. “Salon education has evolved<br />
significantly in the past decade,” agrees Sheila Jackson, director of education<br />
and events for Coty Professional Beauty. Wella offers the eEducation platform,<br />
designed to provide access to artists from all over the world. “This is a<br />
dynamic concept that allows stylists flexible, tailored education instantly,”<br />
Sheila adds. Being able to adapt content to suit different learning styles and<br />
skill levels makes learning easier than ever.<br />
Mark Woolley, founder and creative director of Electric Hairdressing,<br />
actively encourages his staff to use the internet as an education resource.<br />
“It’s crucial to understand the importance of the digital evolution and<br />
incorporate it into the training plans for your team,” he says. “Educators have<br />
learnt how to use these tools to teach strong foundations, as well as push the<br />
boundaries of creativity – it’s about leaving the stylists buzzing with ideas.”<br />
With so many stylists spending time on social media, some providers are<br />
looking at those platforms to deliver unique and engaging education content<br />
that can also happen in real time. TIGI’s upcoming online platform, Fuse, will<br />
include step-by-steps and inspiration from the TIGI International Creative<br />
Team. L’Oréal Professionnel has an online digital learning platform called<br />
Access and has hosted Facebook Live sessions with Adam Reed to dive into<br />
trends after London Fashion Week, while Redken has also started offering<br />
webinars on Facebook. And with the advent of Instagram TV and the growth<br />
of YouTube, such content is only going to grow more widely available.<br />
HOW EDUCATION<br />
HAS BOOSTED…<br />
COBELLA, LONDON<br />
Wella Education’s facilities<br />
and range of courses provides<br />
us with a platform and ample<br />
opportunities to educate the<br />
team, improve technical product<br />
knowledge and it has a strong<br />
business perspective, too. On<br />
a personal level, it has provided<br />
me with incredible colour<br />
training with the Master Colour<br />
Programme, which allows me<br />
to confidently use the products,<br />
experiment with new techniques<br />
and have an excellent<br />
understanding of colour science,<br />
which I then feed back to the<br />
salon team. Being on top of your<br />
game is super-important, and<br />
providing an exceptional colour<br />
service with the best performing<br />
products in a bespoke manner<br />
is the key to success. Wella<br />
Education’s online platform has<br />
also given me, as an educator,<br />
a different and interactive source<br />
of education to work with.<br />
JORDANA COBELLA,<br />
CREATIVE DIRECTOR<br />
CREATIVE HEAD 57
HOW EDUCATION HAS<br />
BOOSTED… FINN &<br />
CO, NORTHAMPTON<br />
Ongoing education within<br />
the salon keeps us fresh<br />
to new ideas and helps to<br />
improve whatever you’re<br />
doing in your role. This<br />
investment builds confi dence<br />
in all directions – we see<br />
and feel that confi dence<br />
growing in our team, and<br />
our guests notice and feel<br />
the diff erence, too. We have<br />
team training days every<br />
month and twice a year we<br />
have a Sassoon Art Team<br />
colour technician and stylist<br />
visit us to demonstrate what<br />
is current and achievable for<br />
a commercial salon fl oor.<br />
This ongoing investment,<br />
which is just two per cent of<br />
our annual turnover, keeps<br />
us at the forefront of our<br />
profession and enables<br />
ongoing access to new ways<br />
of working with clients.<br />
WENDY BUFFONG,<br />
STYLING MENTOR<br />
CHERRY PICKING<br />
You might be confident with your cutting<br />
and colouring skills, but including more in<br />
your salon’s curriculum can create a real<br />
point of difference. It might be that you want<br />
to introduce a particular colour technique<br />
from an expert in the field, or perhaps you’re<br />
looking to boost your business knowledge.<br />
Former Most Wanted Business Thinker<br />
Caroline Sanderson, owner of Ego Hair Design<br />
in Inverness, considers business acumen to be<br />
the key to setting your salon apart. “The sort<br />
of education that is going to secure the future<br />
of this industry lies in business – not creative<br />
– education,” she argues. “We need secure<br />
businesses to nurture young talent. There is<br />
no recruitment crisis, it’s a marketing crisis.”<br />
Choose education such as The Wella<br />
Business Accelerator package, which includes<br />
four one-day seminars to take in the order<br />
that suits you, covering everything from<br />
recruitment to implementing effective<br />
business models. You Own A Salon, Now<br />
Build Your Business shows you how to look at<br />
the core commercial pillars, while Reception,<br />
Making It Work For Your Business shows you<br />
how to keep things efficient and effective<br />
at the front desk. The Business of Colour<br />
delivers expertise on how to capitalise on<br />
the booming colour market, and Magnetic<br />
Recruitment ensures you’re attracting and<br />
retaining the best staff.<br />
Offering your staff a course with a verified<br />
qualification is a safe option, but it’s important<br />
to search for ones that offer an immersive and<br />
engaging experience. If they aren’t buzzing<br />
with excitement from the get-go, then it’s a<br />
tough hill to climb.<br />
Gina Conway, whose eponymous<br />
academy in London offers an in-house<br />
NVQ qualification, says: “A lot of salons are<br />
now holding advanced education classes in<br />
specialities like creative colour, extensions<br />
and editorial. This is giving our industry more<br />
resources to add to their portfolio of skills so<br />
they can become better trained and increase<br />
their expertise.”<br />
The Bluebeards Revenge<br />
TIGI<br />
58<br />
CREATIVE HEAD
HOW EDUCATION HAS<br />
BOOSTED… SWAIN<br />
HAIRDRESSING,<br />
WHITEHAVEN, CUMBRIA<br />
I have been using Great<br />
Lengths for 11 years, and really<br />
wanted to stay up-to-date<br />
with everything, especially any<br />
new techniques, so I booked<br />
a Bespoke Salon Masterclass<br />
for my team. It was particularly<br />
benefi cial for our newer stylists –<br />
it was a real confi dence booster.<br />
I was excited to try out the new<br />
techniques and they have enabled<br />
me to tailor the extensions service<br />
I off er even more. Our sales have<br />
increased 33 per cent in a year<br />
and we have reached Great<br />
Lengths Platinum salon status.<br />
The team is extremely motivated<br />
and feels more confi dent as their<br />
skills and capabilities are now<br />
up-to-date and at an equal<br />
level. We have incorporated a<br />
maintenance service where clients<br />
return to the salon throughout their<br />
extension wear for blow-drys and<br />
aftercare, which enables us to<br />
resolve any issues or concerns –<br />
or actually prevent them.<br />
JENNIFER SWAIN,<br />
OWNER<br />
CREATIVE HEAD 59
Master<br />
your<br />
craft<br />
Developing skills, craftsmanship and inspiring the<br />
industry is at the heart of Wella Education…<br />
THE MANTRA OF WELLA EDUCATION is ‘never<br />
stop learning.’ It’s not content with the (already)<br />
extensive training options it has available, so the Wella<br />
Education team has been busy collating feedback from<br />
you and listening to the ever-changing needs of both<br />
you and your clients. The result? Tonnes of brilliant education<br />
to choose from – including local seminars, in-salon training<br />
schemes and its online platform.<br />
Maybe you want to paint the town red – or blonde or<br />
brunette – or maybe you’re looking to become a local hero<br />
with incredible cutting skills. Whatever you choose, Wella’s<br />
tailor-made education packages combine courses to make<br />
you an expert – and they’ll save you money, too. By booking<br />
a package you can save 20 per cent off the price of the<br />
individual courses it contains, giving you more bang for your<br />
buck. Now that’s savvy shopping! Here’s just a taste of the<br />
courses available:<br />
MAXIMISE YOUR COLOUR EXPERTISE<br />
If you’re ready to master every colour of the rainbow (and<br />
then some), then the Master Colour Expert Maximiser course<br />
is for you. Created for colourists who completed the Master<br />
Colour Programme more than three years ago, this intensive<br />
course will polish up your skills and inspire you to unleash<br />
your creativity. It has the added benefit of an introduction to<br />
trichology from trichologist Mark Blake that will empower<br />
you to confidently discuss hair loss with your clients.<br />
MASTER SOCIAL MEDIA<br />
A strong online presence is absolutely vital to staying relevant<br />
and keeping up with the competition. So if you dream of<br />
being a social media master, you can embrace the digital wave<br />
with Wella Education’s dedicated digital workshops.<br />
In an era of Instagram filters and sky-high expectations,<br />
the Insta Ready Colour course is spot-on for perfected and<br />
drama-free colour.<br />
Visit the Digital Influence Lab, an eye-opening event to<br />
reveal the inside secrets for making social media work for<br />
you. Or opt for the Activate Your Digital Business course,<br />
which takes the mystery out of digital marketing, covering<br />
everything from the importance of a Google My Business<br />
page to email and customer relationship marketing.<br />
60<br />
CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL<br />
We never stop listening to your needs<br />
and the ever-changing demands<br />
of your clients. We’ve used your<br />
feedback to create our best-ever<br />
education programme. The 2019<br />
programme is packed with the<br />
real-world education that brings<br />
out the best in you<br />
THE WELLA<br />
EDUCATION<br />
BOOK 2019 IS<br />
AVAILABLE<br />
NOW!<br />
SHEILA JACKSON, DIRECTOR OF EDUCATION AND EVENTS<br />
FOR COTY PROFESSIONAL BEAUTY<br />
To find out more, contact Wella World Studio London on 020 3650 4700, wellastudiolondon@cotyinc.com or<br />
Wella Studio Manchester and Pop-Up Studio Scotland on 0161 8342645, wellastudiomanchester@cotyinc.com<br />
CREATIVE HEAD 61
Shift up a<br />
LOOKING TO REV UP YOUR CAREER?<br />
HERE ARE A FEW COURSES TO KEEP<br />
YOUR LOVE OF HAIR ALIVE…<br />
ALFAPARF MILANO<br />
SEAMLESS COLOURING<br />
Designed to create beautiful blends and colour combinations<br />
with a seamless result, the focus is on balayage, seamless root<br />
blending and trending shine bands.<br />
+353 1672 5960<br />
alfaparfmilano.com<br />
FUDGE PROFESSIONAL<br />
FUDGE HEADPAINT COLOUR ESSENTIALS<br />
Dive in for a thorough understanding of the Fudge<br />
Professional iconic colour portfolios of Headpaint and<br />
Paintbox. The course includes hair structure, the colour<br />
wheel, catalyst choice, achieving the correct target<br />
shade, formulating and advanced colour correction.<br />
0845 3458535<br />
fudgeprofessional.com/education<br />
GHD<br />
GHD EDUCATION<br />
Meet ghd’s innovative new online learning<br />
platform, bringing what you want to know,<br />
directly to you, in a way that’s relevant to<br />
how you work. Videos are on demand, in<br />
your pocket and available to watch and<br />
re-watch whenever you like.<br />
01924 423400<br />
ghdhair.com<br />
62<br />
CREATIVE HEAD
GOLDWELL<br />
COLLECTION<br />
Taught by Mazella & Palmer, this two-day course explores the<br />
essential techniques behind Goldwell’s seasonal collections.<br />
This will be an in-depth look at the disconnects that create<br />
each new inspiration, a creative journey will give you detailed<br />
demonstrations that lead to a hands-on workshop.<br />
020 3540 1200<br />
goldwell.co.uk<br />
SASSOON ACADEMY<br />
CUTTING HAIR WITH MARK HAYES<br />
International creative director Mark Hayes will guide<br />
you through detailed hands-on work sessions and deliver<br />
demonstrations to leave attendees with a full portfolio of<br />
new looks to inspire your clients and a repertoire of new<br />
skills to share.<br />
020 7399 6902<br />
sassoon-academy.com<br />
L’ORÉAL PROFESSIONNEL<br />
FASHION INSPIRATION HAIRDRESSING<br />
Led by Richard Phillipart, this course is for stylists who are<br />
looking to update and upgrade their in-salon styling. Learn<br />
how to prepare, style and dress hair with quick and effective<br />
techniques from the session world, focusing on product<br />
choice, application and tool use.<br />
0800 0283448<br />
lorealaccess.com/uk<br />
TIGI<br />
CREATIVE CONSULTATION EXPERT<br />
A new course designed to elevate your colour services and<br />
effectively communicate colour change with each type of<br />
client. Learn to adapt your style and language to focus on<br />
personalising colour, allowing you to meet their vision with<br />
the most flattering tones.<br />
020 7228599<br />
tigiprofessional.com/education<br />
MANIC PANIC<br />
PERFECTING PASTELS & PASTEL MAINTENANCE<br />
Ideal for post-foundation level or level two and above, get to<br />
grips with the pastel trend that is taking the world by storm.<br />
Learn the techniques, formulations to understand base colour,<br />
toning and – crucially – how to manage client expectations.<br />
01579 341913<br />
manic-panic.co.uk<br />
WELLA EDUCATION<br />
BUSINESS BOOST WITH JOHN HUSCROFT<br />
You may be ticking along nicely – but how can you take things<br />
a step further? Learn to measure your salon’s performance<br />
with specific analysis, the language to motivate your team,<br />
and how to create the perfect plan to maximise opportunities.<br />
020 7637 7172<br />
wella.co.uk/education<br />
NOT ANOTHER ACADEMY<br />
THE PERFECT BLEED<br />
The Academy’s most popular course, this offers a complete<br />
overhaul on vivid colours and bleeding techniques to level up<br />
your transitional skills.<br />
020 7033 3920<br />
notanotheracademy.com<br />
REMI CACHET<br />
TWO-DAY DELUXE WORKSHOP<br />
New for 2019, this fast-paced course demonstrates the<br />
Hollywood Weave technique, tape hair application and<br />
advanced cutting.<br />
01642 867213<br />
remicachet.com<br />
WELLA EDUCATION<br />
MASTER COLOUR<br />
EXPERT MAXIMISER<br />
This course is exclusive to colourists<br />
who’ve completed the Master Colour<br />
Programme more than three years<br />
ago. This three-day course will<br />
enhance your technical skills, fire up<br />
your creative spirit and give you<br />
an introduction to trichology<br />
that will empower you to<br />
confidently discuss hair loss<br />
with your clients.<br />
020 7637 7172<br />
wella.co.uk/education<br />
CREATIVE HEAD 63
YOUR SESSION WILL INCLUDE:<br />
AN INSPIRATIONAL WELCOME FROM THE WELLA TEAM<br />
COACHING TO HELP YOU PR YOUR TRENDVISION AWARD JOURNEY<br />
2 HOURS TO CREATE YOUR LOOK<br />
A PHOTOSHOOT WITH AN INDUSTRY-RENOWNED PHOTOGRAPHER<br />
WHAT YOU’LL RECEIVE:<br />
A DIGITAL PHOTOGRAPH OF YOUR LOOK READY FOR SUBMISSION<br />
A DIGITAL TOOLBOX WITH ALL OF THE RESOURCES AND ASSETS YOU NEED<br />
TO PR AND SHOUT ABOUT YOUR TRENDVISION AWARD JOURNEY<br />
CREATE YOUR<br />
LOOK DATES<br />
WELLA WORLD<br />
STUDIO LONDON:<br />
28 & 29 January<br />
with Kai Wan & Desmond Murray<br />
MENTORING & EVENTS<br />
WELLA STUDIO<br />
MANCHESTER:<br />
3 & 4 February<br />
with Kevin Luchmun & Kai Wan<br />
WELLA POP-UP<br />
STUDIO SCOTLAND:<br />
11 & 12 February<br />
with Desmond Murray<br />
WELLA STUDIO<br />
DUBLIN:<br />
18 & 19 February<br />
with Kevin Luchmun & Kai Wan<br />
NB: Photographer subject to change.<br />
All cutting and colouring must be done<br />
prior to session. Only hair, make-up and<br />
outfit styling on the day.<br />
BOOK NOW<br />
TO AVOID<br />
DISAPPOINTMENT:<br />
£45<br />
€50<br />
exc VAT<br />
Contact your Wella Account Manager or<br />
the Wella Events Team<br />
UK: 0845 6018 128<br />
or Ireland: 01-4160900,<br />
wellaevents@cotyinc.com<br />
to book your place.
CHRISTMASpresent<br />
Allpresent<br />
and correct<br />
Oh we wish it could be Christmas every day – could you<br />
imagine the boost to a salon’s bottom line? Here’s how to<br />
ensure the festive bounce makes it the most wonderful<br />
time of the year for your business...<br />
66 CREATIVE HEAD
Richard Ward Hair & Metrospa<br />
Start early and get in<br />
the black (Friday)<br />
To kick off the festive season, Richard<br />
Ward Hair & Metrospa hosts a Black<br />
Friday shopping event at the salon. For the<br />
uninitiated, Black Friday is a US import,<br />
the huge sale day after Thanksgiving where<br />
retailers make enough money to push their<br />
profits ‘into the black’, and this year it takes<br />
place on 23 November.<br />
Salon manager Gavin Hoare explains that<br />
it’s the one time of year that the salon offers<br />
a discount, but it’s only valid for existing<br />
clients as a thank you for their ongoing<br />
loyalty. “To create the feeling of exclusivity<br />
clients get a personal invitation,” he adds.<br />
If they visit the salon on the day (special<br />
requests by telephone can be taken also),<br />
clients receive 20 per cent off all electricals,<br />
wet goods or any salon professional products,<br />
as well as the same discount on gift vouchers<br />
if purchasing over a certain amount. “It’s a<br />
win-win; clients feel they’re getting a great<br />
deal and acknowledgement for their ongoing<br />
patronage, and for us as a business, we<br />
guarantee their future custom,” says Gavin.<br />
Aim high<br />
Phil Jackson, co-founder of Bravo Hairdressing in Newbury and consultancy<br />
Build Your Salon, believes selling at Christmas is easy when stylists bring up<br />
the conversation already going on in the client’s head, and advises salons not<br />
to be afraid of Christmas clichés. “My advice is to go into December with a<br />
really ambitious target and work back from there,” he explains. “Get a figure<br />
in mind, then ask yourself how you can build in value to hit the target.”<br />
Bravo’s most successful promotion for the past five years has been the ‘£100<br />
haircut’. The offer to clients is simple: come in for a cut with your favourite<br />
stylist at the beginning of December, then come in for unlimited blow-drys<br />
with an apprentice whenever you like – all for a one-off fee of £100.<br />
Richard Ward’s Gavin agrees: “We have to speculate to accumulate,” he<br />
argues, so this Christmas the salon will be offering complimentary treatments<br />
for shine and vitality when the client books a blow-dry service, tied into the<br />
relaunch of the Kérastase Elixir Ultime range. “The treatment will only be<br />
made available to existing clients, so it feels individual and bespoke,” he adds.<br />
Linton & Mac Low Down<br />
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67
#Christmas<br />
This image and model image on previous spread: art direction by Laurie Cesari and Pascal Latil, hair and hair colour by Laurie Cesari,<br />
styling by Latil Pascal and Laurie Cesari, make-up Manon Castellon, model Louise Loqueneux, photography by Pascal Latil<br />
Add sparkle to your services<br />
The run-up to Christmas is a great time<br />
to reward your customers with special<br />
promotions or incentives. “Why not offer<br />
them a one-off free Christmas beauty<br />
package as a thank you? You could offer a<br />
full look for the evening including a wash,<br />
cut, blow-dry and styling,” suggests Jo<br />
Martin, marketing director at Sally Europe.<br />
“Remember, salon offers not only attract<br />
customers but also encourage return visits.”<br />
Christmas also presents a fantastic<br />
opportunity to help clients dip a toe in the<br />
water with a look that might last longer than<br />
the festivities. “We’re encouraging clients<br />
to think longer-term about their seasonal<br />
look, it’s a great time to have a perm,”<br />
admits Karine Jackson, founder of Karine<br />
Jackson Hair & Beauty. “It means a curly or<br />
wavy base for the client to work their party<br />
looks from right through December, and by<br />
January it’ll be gently dropping out.”<br />
At her Covent Garden salon, Karine<br />
perms using Curlformers by Hairflair for a<br />
consistent result (“there are no end papers<br />
and no wrapping so it’s foolproof”, she adds)<br />
and clients can restyle the curls at home<br />
using different sizes of Curlformers.<br />
So while it’s a great addition for Christmas,<br />
it could be the start of a longer-term business<br />
builder. “Perming has added a serious<br />
revenue stream to our salon,” says Karine.<br />
“We charge from £100 up to £205, depending<br />
on stylist level, and do about four a day, so it’s<br />
a no-brainer to put it on our festive menu.”<br />
Linton & Mac in Aberdeen is planning a<br />
Christmas market event based on its previous<br />
Low Down initiative, where local businesses<br />
are invited to set up stalls. Co-directors Jenn<br />
Linton and Jaye MacDonald explain: “We’ve<br />
invited local bars to create Christmas-themed<br />
cocktails and supply party food, and guests<br />
will be treated to live music. It also gives us a<br />
great opportunity to show-off what Linton &<br />
Mac is all about.”<br />
And before they leave the salon, ensure<br />
you’ve done all you can to shine a spotlight<br />
on your Santa skills. “Customers want to<br />
touch, smell and browse at their leisure,”<br />
reminds Sally Europe’s Jo. “They’ll never ask<br />
you to sell them a product, so don’t hide your<br />
prize assets behind reception. Instead, place<br />
your retail display in the waiting area or by<br />
the point of sale.”<br />
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PARTY-READY LOOKS<br />
FOR YOUR CLIENTS<br />
THIS SEASON<br />
Get this look using:<br />
Curlformers Pro Barrel Curls Styling Kit / Softhood Deluxe Hair Dryer<br />
attachment / Flairosol micro-mist spray applicator<br />
Curlformers ® Glam Up-Kit is the perfect retail gift<br />
Use offer code CHDECFREE when you register online to buy 5 and get a 6th one free plus a free Softhood!<br />
Follow us:<br />
/CurlformersPro<br />
/curlformersbyhairflairpro<br />
@Curlformers<br />
/Curlformers<br />
/Curlformers<br />
trade@curlformers.com | www.hairflairprofessional.com
#Christmas<br />
Wrapper’s<br />
delight<br />
Play Santa for your clients and help them<br />
leave a gorgeous gift (set) under the tree…<br />
Festive = fabulous, so the<br />
Curlformers by Hairflair<br />
Deluxe Pro Glam-up Kits are<br />
perfect for clients who like to<br />
make a serious effort.<br />
PRICE £24.95+VAT EACH<br />
curlformers.com<br />
These Rose Gold Glitter<br />
and Gold Glitter handbag<br />
essentials from Tangle Teezer<br />
won’t make any Christmas<br />
shopper feel too gilt-y…<br />
RRP £13.50 EACH<br />
tangleteezer.com<br />
Soft but Sassy or Vibrant Vibes Only? With names like these,<br />
Redken’s sets will be snapped up with a smile in no time.<br />
RRP £35 EACH<br />
redken.co.uk<br />
Joy to the world with this line-up of JOICO Christmas sets,<br />
including K-Pak Color Therapy, Blonde Life and Color Endure.<br />
RRP FROM £24.95<br />
joicoeurope.com<br />
Red alert! The limited edition Red<br />
Obsessed Steampod by L’Oréal<br />
Professionnel is complemented by hints<br />
of gold for a fabulous, festive finish.<br />
RRP £199<br />
lorealprofessionnel.co.uk<br />
Show some strength<br />
with the BC Fibre Force<br />
rucksack from Schwarzkopf<br />
Professional, which<br />
includes the BC Fibre Force<br />
shampoo and mask.<br />
RRP £23.30<br />
schwarzkopf-professional.<br />
co.uk<br />
Neäl & Wølf’s Ritual<br />
collection includes the Ritual<br />
daily cleansing shampoo and<br />
conditioner, each featuring the<br />
brand’s signature scent.<br />
RRP £22<br />
nealandwolf.com<br />
You’ll find all a man needs in<br />
the American Crew Essential<br />
Grooming Kit and wash bag.<br />
RRP £34<br />
americancrew.com<br />
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Go for (rose) gold with the limited edition<br />
Original Iron gift set from Cloud Nine, now<br />
sporting a festive makeover with rose gold<br />
features and finish.<br />
RRP £139<br />
cloudninehair.com<br />
Revlon Professional salons can<br />
create personalised gift boxes<br />
for their clients. Fill one of these<br />
beauties with an expertly curated<br />
selection of products, and ensure<br />
that it is the perfect gift.<br />
revlonprofessional.com<br />
Share some serious hair TLC with<br />
KMS MOISTREPAIR and Goldwell<br />
Kerasilk Control gift sets.<br />
RRP MOISTREPAIR £30,<br />
KERASILK CONTROL £50<br />
kms.co.uk goldwell.co.uk<br />
There’s something fit for<br />
every queen from ghd –<br />
start with a stocking filler<br />
and work up to the new<br />
platinum + gift set.<br />
RRP FROM £20<br />
ghdhair.com<br />
Help clients take their<br />
EnergyCode on the go with<br />
the Wanderlust set from<br />
System Professional.<br />
RRP £25<br />
systemprofessional.com<br />
For all dashing dudes and gorgeous gents,<br />
recommend the Hipster Kit from The<br />
Bluebeards Revenge.<br />
RRP £29.99<br />
bluebeards-revenge.co.uk<br />
Shopping for sisters as diverse as the<br />
Kardashians? TIGI has a gift set to suit each<br />
one – we love Shine On for hard partiers and<br />
Backstage Beauty for the fashion savvy.<br />
RRP SHINE ON £43,<br />
RRP BACKSTAGE BEAUTY £36<br />
tigi.com<br />
Be a smooth operator with<br />
the Smooth Replenisher and<br />
Smooth Rejuvenator Gift<br />
Pack from ASP, stuffed with<br />
luxe Kitoko goodies<br />
for unruly hair.<br />
RRP £25 EACH<br />
asphair.com<br />
Perfect to enchant even<br />
the most moody motherin-law,<br />
the Awapuhi Wild<br />
Ginger Gift Sets from Paul<br />
Mitchell offer true luxury.<br />
RRP FROM £39.90<br />
salon-success.co.uk<br />
We three kings will offer colour, blonde or<br />
total care gift sets from milk_shake, each with<br />
shampoo, Whipped Cream conditioner and a<br />
sweet honey hand cream and soap. Scrummy!<br />
RRP £29.99 EACH<br />
red-hotproducts.com<br />
CREATIVE HEAD<br />
71
Life<br />
LONDON SALON STIL HAS MASTERED THE ART OF CREATING A<br />
RELAXING, UPLIFTING ESCAPE – NO WONDER IT’S BEEN NAMED<br />
2018’S MOST WANTED BEST SALON EXPERIENCE! HERE, OWNER<br />
CHRISTEL LUNDQVIST EXPLAINS HOW TO KEEP SERVICE LEVELS<br />
HIGH – EVEN WHEN CHRISTMAS HAS YOU RUSHED OFF YOUR FEET<br />
NESTLED IN THE HEART of London’s hip Notting Hill,<br />
STIL is a light-filled, tranquil space that’s rooted in the<br />
Scandinavian design tradition – a fresh, minimal, chic<br />
boutique feel that’s cool and stylish. The hair the team<br />
creates has a Nordic feel to it, too – effortless, undone and<br />
inspired by high-end fashion, not the street.<br />
Opened in March 2016 by Swedish-born Christel<br />
Lundqvist, the salon specialises in colour and business is<br />
booming – turnover has trebled since launch, with almost<br />
80 per cent of revenue coming from colour, and there’s<br />
currently a four-week waiting list for appointments.<br />
But STIL knows that clients expect impeccable<br />
service as soon as they walk through the door,<br />
and the team thrives on providing this.<br />
As well as being offered healthy snacks,<br />
organic prosecco and food from<br />
top local restaurants Farmacy and<br />
Redemption, all clients are taken<br />
through the four-step STIL service<br />
to ensure excellence is delivered<br />
at every level.<br />
STIL’S AWARD-WINNING<br />
SALON EXPERIENCE<br />
STEP ONE<br />
STIL PERSONALISATION<br />
Unique to STIL and to the salon’s overall business concept,<br />
this is the stage that makes clients come back. First, team<br />
members escort their clients through the salon, with front<br />
of house ensuring refreshments are offered throughout the<br />
appointment. They then look at fashion and style and talk<br />
clients through different trends<br />
and concepts that will work in<br />
harmony with their desired<br />
colour effect. At STIL there are<br />
no rules on fashion and age,<br />
so the team works with<br />
the client’s personal<br />
image to create a<br />
bespoke look to suit<br />
their individual style.<br />
2018<br />
72<br />
CREATIVE HEAD
STEP TWO<br />
STIL SERVICE<br />
STIL technicians start their consultations<br />
at the coffee table, looking at skin tone,<br />
complexion and eye analysis. Clients<br />
are then offered the use of an iPad with<br />
a bespoke STIL menu of apps including<br />
music, meditation tapes and local<br />
shopping with exclusive discounts.<br />
STEP THREE<br />
STIL AFTERCARE<br />
A complimentary aromatherapy head<br />
massage treatment is offered with all<br />
STIL services, and each client leaves<br />
the salon with a blend of hand-picked<br />
essential oils. Colour clients also get a<br />
free take-home treatment – a bespoke<br />
toner mixed with a treatment mask and<br />
conditioner. These simple touches mean<br />
clients know that STIL always wants<br />
them to look and feel their best.<br />
STEP FOUR<br />
LOYALTY PROGRAMME<br />
STIL’s loyalty system rewards clients who<br />
regularly visit and it’s just as important as<br />
the in-salon services. Each client receives<br />
a membership card that entitles them to a<br />
range of perks and benefits. There’s also<br />
a communications plan that highlights<br />
collaborations with local brands, the<br />
launch of new services and any relevant<br />
trend, fashion, wellbeing or beauty<br />
content. Clients are also invited to insalon<br />
events, which focus on everything<br />
from fitness to piercing.<br />
PICTURE-PERFECT CHRISTMAS<br />
STIL IS A MOST WANTED AWARD-WINNER – BUT HOW DO THEY GET THEIR CLIENTS INTO THE<br />
CHRISTMAS SPIRIT WHEN THEIR SALON IS AN OASIS OF SCANDI-CALM? OVER TO YOU, CHRISTEL…<br />
• Writing a personal Christmas card to each client is a really good gesture and it’s something people will remember.<br />
• Having christmas candles or scented pot pourri around reception will offer a sensorial change as clients walk in.<br />
• Creating a retail menu over Christmas is a great way to get staff to promote products and share suggestions on<br />
products that are suitable for the festive season. Most manufacturers have amazing deals, so create a bespoke offer.<br />
• Personalise your retail. This could be something very simple and cost-effective like buying different coloured tissue<br />
paper, ribbons, customised gift boxes with name tags and so on.<br />
• Partner with a local business to swap services and give your clients a special gift from you. This could be for your VIP<br />
clients who visit regularly and in return you will support the other local business.<br />
• Create Christmas styling and colour menus. It could be something simple like three blow-dry looks combined with<br />
backwash treatments. Colour services can be personalised to each business but focusing on blondes and vibrant shades<br />
are great as you can promote temporary glosses or simply amplify reds and brunettes for the party season.<br />
CREATIVE HEAD<br />
73
74<br />
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WE ALWAYS<br />
HANG IN A<br />
BUFFALO<br />
STANCE<br />
INSPIRED BY THE ’80S STYLING MOVEMENT, BUFFALO, HARE&BONE’S SAM BURNETT CELEBRATES<br />
INDIVIDUALITY AS A FREE-SPIRITED, PROGRESSIVE FORCE, WITH A COLOUR PALETTE INFLUENCED<br />
BY LONDON DESIGNER CHARLES JEFFREY. A SALUTE TO ALL THE RUDE BOYS AND REBELS…<br />
PHOTOGRAPHY BY JENNY HANDS<br />
CREATIVE HEAD 75
76<br />
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78<br />
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80<br />
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CREATIVE HEAD 81<br />
HAIR Sam Burnett, HARE & BONE. MAKE-UP Bea Sweet. STYLING Masha Mombelli
Scene<br />
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!<br />
Oh,<br />
CANADA!<br />
Neil Barton<br />
WHEN TORONTO WAS revealed as the host city for Goldwell’s<br />
2018 Global Zoom last year, it illustrated how this event always<br />
delivers something new, something fresh. The two days in<br />
Canada’s largest city did not disappoint, making the history<br />
books as The Netherlands made a clean sweep of victory in the<br />
annual Color Zoom Challenge final (the winners all came from<br />
the same salon in Apledoorn, which has a population of just<br />
160,000). Almost 3,000 passionate stylists from across the globe<br />
enjoyed two days full of creativity, innovation and inspiration,<br />
as Goldwell, KMS and new stable mate Oribe showcased their<br />
artists and their new products. The UK had its largest ever<br />
contingent at Global Zoom, supporting UK Color Zoom winners<br />
Lydia Wolfe from Tony Wood Hairdressing, Kasha Havis from<br />
Blu Hair and Stephanie Jones from Stephanie Jones. The final<br />
also celebrated new Color Zoom Hall of Fame inductee Neil<br />
Barton, the Scottish hairdresser who scooped gold in Paris in<br />
2010. He is part of the Color Zoom Creative Team that revealed<br />
the trend for 2019 – Remix. Another new addition this year was<br />
UK styling duo Mazella & Palmer, with JB and Dove hitting the<br />
stage to present their first collection with the brand. Next year,<br />
the action moves to Vienna – better start planning, Austria!<br />
JP Mazella<br />
Dove Palmer<br />
82<br />
CREATIVE HEAD
Lydia Wolfe<br />
And the winners are…<br />
Creative Colorist<br />
GOLD The Netherlands<br />
SILVER Russia<br />
BRONZE China<br />
STYLIST FAVOURITE Mexico<br />
New Talent<br />
GOLD The Netherlands<br />
SILVER Spain<br />
BRONZE Taiwan<br />
STYLIST FAVOURITE The Netherlands<br />
Partner<br />
GOLD The Netherlands<br />
SILVER Singapore<br />
BRONZE Russia<br />
STYLIST FAVOURITE The Netherlands<br />
The winners<br />
Kasha Havis<br />
Stephanie Jones<br />
Remix<br />
CREATIVE HEAD 83
In the<br />
ROUND<br />
Emma Willis<br />
THERE WAS A NOTICEABLE spring in Wella’s TrendVision<br />
Award step this year – competitors’ clothes styling was more<br />
streetwear-inspired, the colour and cuts served with lashings<br />
of edge. Big Brother and The Voice’s Emma Willis was a<br />
pitch-perfect host at London’s Roundhouse, keeping the<br />
energy levels high throughout the night. Robert Eaton and<br />
the Russell Eaton Art Team amazed with their Colour ME+<br />
show, a celebration of diversity that felt bang on-trend. Coty<br />
stable mate ghd put on a closely choreographed presentation<br />
celebrating its Long Live the Queens campaign (cue wind<br />
machine!), while HOB Salons and Academy celebrated 35<br />
years in business with a rollicking show soundtracked by<br />
New Order classic Blue Monday. Of course, the climax of<br />
the evening was the reveal of all the UK and Irish victors.<br />
The Gold winners now travel to Lisbon for the International<br />
TrendVision Award 2018 Creative Retreat with other national<br />
winners, and mentors including Bruce Masefield, PAINTER<br />
Jayson Gray and 2018 Most Wanted Creative Talent, Zoë<br />
Irwin. Truly visionary.<br />
Robert Eaton<br />
SEE MORE from Robert Eaton on<br />
creativeheadmag.com/paint now!<br />
84<br />
CREATIVE HEAD
ghd<br />
And the winners are…<br />
Color Vision<br />
GOLD Krista Ward, D&J Ambrose<br />
SILVER Ben Draper, Regis<br />
BRONZE Dannie Lea, Dannie Lea Hair & Beauty<br />
Creative Vision<br />
GOLD Nikki Clifford, NJUK Hair & Beauty<br />
SILVER Brandon Messinger, Zullo & Holland<br />
BRONZE Helen Tether, Helen Tether Award Winning Hair<br />
RUNWAY Stephanie Gallagher, Wonderland<br />
MALE GROOMING Lieanne Buckley Lieanne Gents Stylist<br />
HOB Salons and Academy<br />
PEOPLE’S CHOICE Lisa Alexander, Dickson Reid Hairdressing<br />
Creative Vision winners<br />
Color Vision winners<br />
CREATIVE HEAD 85
Jaga Hupalo<br />
Saco<br />
Brooks & Brooks<br />
Tom Connell<br />
SHOUT<br />
to the top<br />
Andrey Krupchinskiy<br />
Richard Ashforth<br />
Having started life as a tiny guerrilla hair gathering, NOISE<br />
– a former Most Wanted Award for Innovation winner – has<br />
become one of the most exciting nights on the calendar. You<br />
only discover the venue on the day of the event (this year it<br />
was Bush Hall in West London), so it’s a scramble to make<br />
sure you can get a place. But it’s worth it, as the selection<br />
on stage is mouth-watering. Poland’s Jaga Hupalo went<br />
Technicolor with spiked collars of hair; Ukraine’s Andrey<br />
Krupchinskiy got all Donnie Darko with gothic bunny ears<br />
while Trevor Sorbie’s Tom Connell tantalised with texture.<br />
Richard Ashforth, the brains behind NOISE, hit the stage<br />
with his Saco crew to slice in disconnected bobs against a<br />
background of shredded capes. The Brooks & Brooks team<br />
(with It List double winner, Grace Dalgleish) then delivered<br />
fishnet fabulous-ness and silver will-o’-the-wisps. Played out<br />
to a thumping Grace Jones track, Tim Hartley’s presentation<br />
(see opposite) was straight out of the darkest corners of<br />
London’s club scene. His trio of rock ‘n’ roll animals preened<br />
and posed in fetish-style outfits, while Tim cut and styled their<br />
hair into dramatically angular shapes. Make some NOISE!<br />
Brooks & Brooks<br />
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CREATIVE HEAD
Tim Hartley<br />
Tim Hartley presentation photography by Antonio Grosos<br />
CREATIVE HEAD 87
Anna-Marie Solowij<br />
Neil Moodie<br />
Wendy Rowe<br />
Karl Plewka<br />
The dream<br />
TEAM<br />
HAVING RACKED UP close to 50 Vogue covers and with<br />
a photographic series featuring Kate Moss on permanent<br />
display at the National Portrait Gallery, session stylist Neil<br />
Moodie at The Coterie was always going to be special. Hosted<br />
by beauty journalist and co-founder of BeautyMART, Anna-<br />
Marie Solowij, the crowd listened intently as Neil told tales<br />
of his salon beginnings, his amazing session adventures and<br />
his future aspirations. At his side were long-time collaborators<br />
and firm friends, international make-up artist Wendy Rowe<br />
and fashion director, stylist and editor of Beauty Papers, Karl<br />
Plewka, who together recalled on-set anecdotes and shared<br />
wisdom about the evolving editorial industry. Neil then<br />
presented three models that sported re-imagined versions of<br />
his favourite career looks. Guests leaving inspired could enjoy<br />
styling up a Moodie marvel of their own, thanks to a goody bag<br />
of treats from the evening’s sponsor, L’Oréal Professionnel.<br />
88<br />
CREATIVE HEAD
Aamir Naveed<br />
Aveda Global Team<br />
Good<br />
IN THE<br />
HOOD<br />
What better way to celebrate Aveda’s 40th birthday<br />
than a special, colour-laden version of its biennial<br />
Congress event in Minneapolis? It all kicked off in a<br />
rainbow frenzy with Worldhood by the Aveda Global<br />
Team, including the UK’s Bea Watson and global<br />
artistic director Ian Michael Black, a celebration of<br />
individualism and identity. Aamir Naveed showcased A<br />
Woman of Two Worlds, drawing from his own Pakistani<br />
British heritage and fusing eastern and Western<br />
influences. The climax of course was Aveda global<br />
creative director, Antoinette Beenders, who delivered a<br />
visual representation of the Aveda brand presented in<br />
four segments with a live cut onstage. This was a show<br />
that took 12 months to produce and 56 hours to create<br />
the signature 3D waves… and well worth the work!<br />
Gina Conway<br />
Antoinette Beenders<br />
CREATIVE HEAD 89
A shameless selfie<br />
to show off #AvedaGinger<br />
on my fringe<br />
Hard at work on the<br />
#AvedaArtists ’70s shoot<br />
#backstage<br />
No Edit #AvedaIce<br />
Slick chic from<br />
the #AvedaArtists shoot<br />
In the<br />
frame<br />
Becky Tz (@hologlamhair)<br />
from Butchers Salon in<br />
London, snaps away<br />
Ruby Tuesday… or<br />
Wednesday… or Thursday<br />
SHOOT AND SEND Want to give us<br />
a snapshot of your world? Tweet<br />
us at @creativeheadmag now!<br />
Amazing what you can<br />
do without bleach<br />
Final flourish on<br />
that fringe<br />
Waves for days<br />
#AvedaArtists<br />
Does fluffy frizz get<br />
any more fabulous?! #70s<br />
90<br />
CREATIVE HEAD
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