Sema Show Daily 2018

REGISTER NOW—WWW.SEMASHOW.COM 

DAILY NEWS, EVENTS AND SHOW INFORMATION 

October 1, 2018 www.SEMAShow.com Volume 16, Issue 1 

DON’T MISS 

THESE EVENTS 

SEMA 2018: 10 Things to Know Before You Go 

MONDAY, OCTOBER 29 

8:30 a.m.–9:30 a.m., LVCC N258 

Opening Keynote: Megan Alexander, 

“Inside Edition” 

11:30 a.m.–1:00 p.m., Westgate Theater 

SEMA Launch Pad: The Next Great 

Business—Presented by YEN 

TUESDAY, OCTOBER 30 

7:30 a.m.–9:00 a.m., 

Westgate Paradise Event Center 

New Products Breakfast 

12:00 p.m., LVCC Grand Lobby, 

SEMA Central 

Battle of the Builders Top 40 

Finalists Announcement 

WEDNESDAY, OCTOBER 31 

7:30 a.m.-9:00 a.m., 


NHRA Breakfast 

1:00 p.m., Velocity Live and Discovery 

Motor Mondays Experience 

Battle of the Builders Top 12 

Finalists Announcement 

5:00 p.m.-6:30 p.m., LVCC N255 

International Happy Hour 

THURSDAY, NOVEMBER 1 

7:00 p.m.–11:00 p.m., 


SEMA Industry Awards Banquet 

FRIDAY, NOVEMBER 2 

3:00 p.m.-10:00 p.m., LVCC, Platinum Lot 

SEMA Ignited and Battle of the 

Builders Winner Announcement 

4:00 p.m., LVCC South Hall, East Side 

SEMA Cruise and Battle of the Builders 

Top 4 Finalists Announcement 

WESTGATE & NORTH HALL CENTRAL HALL LOWER SOUTH HALL UPPER SOUTH HALL 

Mobile Electronics 

& Technology 13 

Collision Repair & Refinish 27 

Restyling & Car Care 

Accessories 75 

Tools & Equipment 81 

Racing & Performance 5 

Hot Rod Alley 19 

Restoration Marketplace 59 

The 2018 SEMA Show will be packed with business-building opportunities for attendees. Artwork by SEMA Show Artist Alex Carmona. 

1) Early registration for the 

2018 SEMA Show is still available 

online. Registering early allows buyers 

to pay the discounted cost of $40 

per badge. After October 12, the price 

jumps to $90 per badge. Early registration 

also allows qualified domestic 

attendees to receive their credential 

in the mail before the Show, so they 

can skip registration lines on-site 

Global Tire Expo, Powered by TIA 47 

Wheels & Accessories 55 

Powersports & 

Utility Vehicles 43 

Trucks, SUVs & Off-Road 67 

Business Services 89 

and hit the ground running as 

soon as they arrive. Register now at 

www.SEMAShow.com/register. Onsite 

registration will be at the Westgate 

Las Vegas Resort & Casino. 

2) Free shuttles are the best way 

to get to the Convention Center 

from your hotel. Construction at 

the Las Vegas Convention Center 

(LVCC) has eliminated many of the 

parking lots. The shuttle bus service 

is available on all Show days 

from partner hotels. The free service 

runs every 20–30 minutes. Another 

option is the Monorail, which stops 

right in front of the LVCC. Trams 

leave every seven minutes throughout 

the day, starting as early as 7:00 a.m. 

and staying open until 2:00 a.m. on 

Show days. For a list of transportation 

options and shuttle bus schedules, 

visit www.SEMAShow.com/ 

ground-transportation. 

Continued on page 2 

Monday Reveal Includes Exclusive Vehicle 

Preview, Announcement of Hottest Cars 

Last year’s inaugural event featured 

nearly a dozen vehicles and their builders. 

Media will be given a sneak peek 

at some of the most significant vehicles 

debuting at the 2018 SEMA 

Show during the SEMA Show Vehicle 

Reveal, taking place on Monday, 

October 29—the day before 

the SEMA Show opens to 170,000 

industry professionals in Las Vegas. 

Continued on page 3

Rock Artist ZZ Ward 

Performs at the SEMA Show 

Amid business activity 

and networking at the 

2018 trade-only SEMA 

Show, attendees will be 

treated to live music by 

blues-inspired, rock-pop 

artist ZZ Ward. Performing 

at numerous SEMA 

Show activities, including 

the coveted SEMA Industry 

Awards Banquet and ZZ Ward. 

SEMA Ignited in Vegas. 

Ward, a Los Angeles-based vocal 

powerhouse, kicks off her Show 

appearances Monday, October 29, at 

the Exhibitor Appreciation Reception, 

featuring the Media Exclusive 

Vehicle Reveal. The fedora-rocking 

guitarist will also perform during the 

week in SEMA Central, where industry 

icons, celebrities and influencers 

are interviewed on stage. Before her 

final appearance at SEMA Ignited 

(the official after-party that is open 

to the public), Ward will perform at 

Actress Megan Alexander to Deliver 

Opening Keynote 

Correspondent, 

author and actress 

Megan Alexander 

will kick off the 2018 

SEMA Show Education 

program, Monday, 

October 29, at 8:30 

a.m. Alexander can be 

seen every evening as 

a correspondent on 

the longest-running, 

top-rated syndicated 

national news magazine 

TV show “Inside 

Edition.” She is known 

for her sense of humor 

and knack for putting people at ease 

while entertaining and informing 

Megan Alexander will kick off 

the SEMA Show Education 

Program on Monday, October 29. 

the SEMA Industry Awards 

Banquet on Thursday, 

November 1. 

Considered by many to 

be the industry’s premier 

awards ceremony, where 

the Person of the Year, 

Warehouse Distributor of 

the Year, Manufacturer of 

the Year and Manufacturers’ 

Rep Agency of the Year 

are announced, the banquet 

is open to all SEMA Showgoers. 

In addition to the awards, the evening 

includes dinner and, of course, 

entertainment by Ward, who made 

headlines earlier this year when NBC 

launched the second half of its NAS- 

CAR season coverage with her cover of 

Tom Petty’s “Runnin’ Down a Dream.” 

Exhibitors qualify to obtain a limited 

number of free tickets to the 

banquet. All Showgoers are also 

able to purchase banquet tickets at 

www.SEMAShow.com/banquet. 

the public. In Alexander’s 

opening keynote, 

she will share intimate 

insights from her personal 

journey that will 

focus on how to thrive 

in your career while 

staying true to your 

beliefs. Attendees will 

learn about: 

• Plotting a career. 

• Coping with 

rejection. 

• Finding and being 

a mentor. 

• Maintaining positive 

self-esteem. 

Seating is limited, so register today! 

SEMA 2018: 10 Things..., continued from page 1 

Buyers and media will be able to visit the New Products 

Showcase when it opens at 8:00 a.m., then hit the Show floor 

immediately when it opens at 9:00 a.m. each day of the Show. 

3) To work smart, plan the Show 

before you go. Exhibitor listings 

are available on www.SEMAShow. 

com/floorplan and the mobile 

app. The Show floorplan lets attendees 

search for specific exhibitors and 

build a customized itinerary. 

4) The New Products Showcase 

is the number-one destination 

for buyers at the Show and 

opens at 8:00 a.m., one hour before 

the Show floor. The Showcase is 

located on the Skybridge between 

South and Central Halls, which 

offers a fantastic overview of all the 

new technology and products from 

our Show exhibitors. This year, the 

Show app will feature a scanning 

function that will allow attendees 

to quickly capture barcode data on 

Showcase products and find exhibitor 

booths easily. 

5) The Show has more than 

100 seminars tailored to small 

businesses, and most of the sessions 

are free. To preview the available 

learning opportunities, visit 

www.SEMAShow.com/education. 

6) The SEMA Show is the ideal 

place to network with the industry. 

Connect with current customers 

and meet new ones at the New 

Products Breakfast on Tuesday 

morning just before 

Show opening, and at 

Thursday evening’s 

Industry Awards 

Banquet. 

7) Explore interactive 

ride-and-drive 

opportunities from 

Continental, Ford, 

KIA and Polaris. 

These demonstrations 

allow you to experience 

industry innovation 

firsthand. 

8) All exhibitors 

are organized 

into 12 Show sections. 

The sections are 

color-coded according to the key on 

the front page of the SEMA Show 

Daily. From Racing & Performance 

to Wheels & Accessories, we’ve got 

you handled. 

9) First-time exhibitors— 

offering products never before 

seen at the Show—are listed on 

our website and printed here on 

pages 60 and 66 of this issue of SEMA 

Show Daily. SEMA Show expansion 

areas housing first-time and featured 

exhibitors are located in four 

areas: The Performance Pavilion; the 

Upper South Hall; the Racing Annex 

in rooms N109/110 between North 

and Central Halls; and the Westgate 

Pavilion area of the Westgate Hotel, 

just north of the Las Vegas Convention 

Center. 

10) We’ve made Friday even better. 

Your SEMA Show credential provides 

entrance to the SEMA Show all 

four days of the event, so stay all week 

long. Education sessions are available 

each day of the Show. On Friday, 

the Show floor stays open until 4:00 

p.m., the New Products Showcase 

remains open, and networking events 

are scheduled for the afternoon and 

evening—all adding up to an awesome 

end to the industry’s premier 

business week. 

Early-Registration Discount Still Available 

Registration for the 2018 SEMA Show is open and available online at www.SEMAShow.com/ 

register. Qualified domestic attendees who register online prior to October 12 will be mailed their 

badge before the Show, enabling them to skip long registration lines on-site and pay the lower 

registration rate of $40 per badge. 

The SEMA Show is the world’s premier automotive specialty-products trade event, drawing the 

industry’s hottest companies and brightest minds to the Las Vegas Convention Center. 

Last year, the Show gathered more than 170,000 individuals together to do business. The annual 

Show features manufacturers representing all segments of the industry highlighting their latest 

product innovations—from wheels, tires, mobile electronics, restyling kits and paint, to exhaust 

kits, engine upgrades, suspension components, interior products and much more. 

More information about the 2018 SEMA Show is available at www.SEMAShow.com. 

Qualified domestic SEMA Show attendees who register prior to October 

12 will pay the discounted registration rate of $40 per badge and 

will be mailed their badge before the Show. 

2 SEMA Show Daily | #SEMA2018

Get Best Rates 

With SEMA Show 

Official Housing 

Provider 

SEMA Show organizers have partnered 

with OnPeak, a housing services 

provider, to give attendees the 

best possible rates and service for the 

2018 SEMA Show. 

The Travel & Lodging page on 

www.SEMAShow.com/travel provides 

an updated, real-time listing 

of hotel deals and discounts from 

partner hotels with rates as low as 

$89. Benefits of using OnPeak include 

guaranteed low rates, all-inclusive 

pricing with “resort fees” waived, 

exclusive room blocks, and extra services 

such as free shuttles. 

To secure rooms through the official 

SEMA Housing Services Provider, 

visit www.SEMAShow.com/travel. 

OnPeak can also be reached directly 

800-221-3531 or +1-312-527-7300 

(international callers). 

Hot Wheels to Display Life-Size Customs 

When Hot Wheels launched the 

original “Sweet 16” die-cast cars 

in 1968, they became some of the 

most influential and legendary cars 

in automotive history. Fifty years 

later, Hot Wheels is celebrating five 

decades of pushing the limits of 

performance and design. The Hot 

Wheels Legends 50th Anniversary 

Tour, the world’s largest traveling 

car show, challenged the custom car 

community to show their originality, 

authenticity, and garage spirit. 

Come check out the 15 outrageous 

finalists and find out which 

build will be immortalized as a diecast 

car and inducted into the Hot 

Wheels Hall of Legends alongside 

our own first street-legal supercar, 

the HW50. In addition to these 

“Sweet 16” custom builds, some 

of our current legendary life-size 

Hot Wheels will display a selection of legendary life-size custom car builds in Silver Lot 

booth #61045. 

builds will be on display, such as 

the Bone Shaker, Twin Mill and ’18 

Camaro Hot Wheels 50th Anniversary 

Edition, and an epic photo 

gallery display of the rest of the Hot 

Wheels Hall of Legends car fleet. 

Visit Hot Wheels Legends Tour 

in Silver Lot 1, Booth #61045. 

Hoonigan “SEMA of Shred” to Film at Show 

The Travel & Lodging page on 

www.SEMAShow.com provides an 

updated, real-time listing of hotel deals and 

discounts from partner hotels with rates as 

low as $89. 

The 2018 SEMA Show will host the first-ever 

Hoonigan “SEMA of Shred,” featuring Hoonigan 

casts and vehicles along with gaming battles on 

twin simulators, the infamous Scumbug Guild in 

the BFGoodrich Garage, burnouts, donuts and 

more. Showgoers are invited to watch as the crew 

films two live shows each day of the event in the 

Silver Lot outside of the South Hall, while consumers 

can tune in to Hoonigan’s Twitch channel 

and see edited segments on Hoonigan’s “Daily 

Transmission” show on YouTube. 

Showgoers are invited to watch as the Hoonigan crew films two live shows 

each day of the event in the Silver Lot outside of the South Hall. 

Monday Reveal, 

continued from page 1 

Taking place during the Exhibitor 

Appreciation Reception, media 

will hear from vehicle builders as 

their builds roll onto a stage in 

advance of the SEMA Show opening 

the next morning. 

In addition, the SEMA Awards 

recognizing the Hottest Vehicle 

winners will be presented during 

the Vehicle Reveal. The awards 

have been presented during the 

Tuesday New Products Breakfast 

in the past, but are being moved to 

give media a chance to report the 

news earlier and provide winning 

automakers more time announce 

the accolades during Show week. 

Media can select the Vehicle 

Reveal when applying for Show 

credentials. To learn more or for 

details, visit www.SEMAShow. 

com/media or call 909-396-0289. 

Industry Leaders to Discuss Disruptive Vehicle 

Technology Opportunities 

An Emerging Trends & Technology Network-sponsored technology panel will feature 

industry experts sharing their understanding of opportunities presented by rapidly-advancing 

vehicle technologies. 

The New Technologies, New 

Opportunities: Vehicle Technology 

Roundtable will bring together SEMA 

councils and Emerging Trends & 

Technology Network’s (ETTN) technology 

experts to discuss how members 

can compete in today’s rapidly 

evolving market segments, as well as 

understand and leverage new aftermarket 

growth opportunities and 

immediate technology trends defined 

by the SEMA Cross-Council Vehicle 

Technology Task Force. 

Advanced vehicle technologies are 

changing how cars are designed, developed, 

manufactured, customized, sold, 

serviced, shared and owned. We are 

witnessing one of the most fundamental 

shifts in the history of the automotive 

industry. New vehicle technologies 

from advanced driver-assistance systems 

(ADAS) to autonomy are driving 

this shift, and it’s being shaped by 

demographic, regulatory, social and 

environmental pressures. Cars and 

trucks will grow smarter and cooler 

with connected vehicle systems, highefficiency 

engines, vehicle electrification 

and increased safety performance. 

The panel of ETTN representatives 

will be moderated by John Waraniak, 

SEMA vice president vehicle technology, 

with speakers from the ETTN 

Subcommittee. 

Don’t miss this session to be held 

Monday, October 29, in LVCC Room 

N258 from 1:00 p.m.–2:30 p.m. 

#SEMA2018 | SEMA Show Daily 3

Young Entrepreneurs Vie for Prizes 

in SEMA Launch Pad Live Event 

The winner of the 2018 SEMA Launch Pad competition will be determined in a live event, to 

be held Monday, October 30, at 11:30 a.m. in the Westgate Theater. 

The SEMA Launch Pad—Powered 

by Young Executives Network 

(YEN), among one of the most anticipated 

events at the SEMA Show, is 

the premier young automotive entrepreneur 

business competition. With 

three prize-package levels, the program 

is designed to take a budding 

business to the next level by bringing 

awareness, connecting entrepreneurs 

to business tools and resources, providing 

numerous networking opportunities 

with leaders in the industry 

and a $10,000 award to be used for 

the benefit of the winner’s business. 

This year, there were more than 

80 highly qualified applicants with a 

new automotive aftermarket product 

or service looking to launch their 

business by competing in the program. 

Through online voting, the 

program has been narrowed down 

to the top 10 competitors, who will 

participate in the live event at 11:30 

a.m., Monday, October 30, at the 

2018 SEMA Show. During the live 

event, each competitor will take the 

stage in the Westgate Theater to 

pitch their products to a panel of 

industry judges. After learning about 

all of the contestants’ products, the 

judges will determine who will be 

named the winner of the 2018 SEMA 

Launch Pad. 

See the All-New ROXOR 

Off-Roader at SEMA 

Mahindra, a first-time SEMA 

Show exhibitor, recently announced 

a dealer recruitment campaign 

designed to attract powersports 

dealers across the United States and 

around the globe. The dealer recruitment 

drive is related to the recent 

launch of a new off-road vehicle, the 

ROXOR—the latest addition to the 

growing side-by-side recreational, 

work and ranching industry. 

Mahindra has been building vehicles 

for more than 70 years, including 

tractors, automobiles, trucks, 

military vehicles, airplanes, motorcycles 

and more. Established in 

2013, Mahindra Automotive North 

America’s team of executives, engineers 

and designers working with 

First-time SEMA Show exhibitor Mahindra 

will be located in the Upper South Hall, 

Booth #38007. 

affiliate Mahindra automotive teams 

in India, Korea and Italy, is playing 

a key role in growing Mahindra’s 

global automotive business. 

The ROXOR by Mahindra exhibit 

is in Upper South Hall, booth 

#38007. Information about the 

newly launched product is available 

at www.roxoroffroad.com. 

TAXI? SHUTTLE? MONORAIL? 

How to Get to the SEMA Show 

Ground transportation improvements make commuting to the Las Vegas 

Convention Center (LVCC) during the 2018 SEMA Show easier than ever. 

As the single largest gathering of small businesses in America, the upcoming 

SEMA Show is expected to attract nearly 170,000 industry professionals to 

the LVCC October 30–November 2. 

SEMA to Spotlight “Young 

Gun” Vehicle Builders 

Regional Young Guns winners will 

compete alongside industry icons 

during the 2018 SEMA Battle of the 

Builders contest, which is the basis 

for a nationwide TV special that will 

premiere on the Velocity Channel. 

This year SEMA will expand the 

Young Guns program and give 

younger enthusiasts who may not 

already have a vehicle at the 2018 

SEMA Show an opportunity to network 

with industry leaders at the 

trade-only event. New for 2018 is the 

recognition of an overall Young Guns 

winner from the Top 10 finalists chosen 

by industry judges. To qualify for 

the Young Guns designation at each 

of the regional shows, a builder must 

be 27 or younger by the final night 

of the SEMA Show, November 2, 

and be registered at the participating 

regional show. 

For more Young Guns information, 

visit www.SEMAShow.com/botb. 

Cody Allen won the SEMA Young Guns 

regional award at the 4-Wheel Jamboree 

Nationals and, along with other young 

builders around the country, has received 

an all-expenses-paid trip to Las Vegas to 

enter the Battle of the Builders competition 

at the 2018 SEMA Show. 

Taxi: There will be two taxi stops at the LVCC, one on the northeast and 

one on the southeast side. Both locations are designed for maximum efficiency 

and will speed up the time it takes to pick up and drop off passengers. 

The Northeast Taxi Stop is located near the Racing Annex in the Blue Lot. 

The Southeast Stop is east of the Performance Pavilion. Both stops are in the 

same locations as last year’s SEMA Show. 

Monorail: The Las Vegas Monorail is great for those staying at a hotel 

near a Monorail station. Trains run every seven minutes throughout the day 

and stop right in front of the LVCC. The Las Vegas Monorail has extended 

hours during the SEMA Show starting as early as 7:00 a.m. and running until 

2:00 a.m. each day (until 3:00 a.m. on Friday, November 2). 

SEMA Show Hotel Shuttles: Available on all Show days, 

a free shuttle service runs every 20–30 minutes to and from select partner 

hotels. Shuttles stop at three locations—The Westgate Las Vegas Resort & 

Casino hotel, North Hall Door 10 and the east end of the Performance Pavilion—and 

each hotel has a designated pick-up/drop-off location. 

Ride-Sharing Services: Show organizers are working with 

Uber and Lyft to make using these ride-sharing services simple and efficient. 

Drivers will pick up and drop off in the two transportation hubs at the northeast 

and southeast taxi stops. 

For a list of ground transportation options, visit www.SEMAShow.com/ 

ground-transportation or pick up the official SEMA Show Directory or 

Pocket Guide on-site at the 2018 SEMA Show magazine kiosks. 


RACING & 

PERFORMANCE 

Current as of August 23, 2018 

A-Belt-Lin Industrial & Trading Co Ltd ........ 23621 

Acat Global ............................ 52427 

ACC Performance Products Plus Inc. ......... 23318 

AccuAir Suspension................ 21224, 21227 

Ace Racing ............................ 71010 

ACL RACE Series ........................ 51202 

Acme Manufacturing Co. .................. 23027 

ADDCO Industries ....................... 23437 

Advance Adapters ....................... 22627 

Advanced Clutch Technology Inc. (ACT) ....... 22729 

Advanced Fuel Dynamics.................. 75011 

Advertising Edge Inc...................... 21715 

AERA Engine Builders Association ........... 23724 

Aero Exhaust ........................... 34336 

Aeromotive Inc. ......................... 23829 

Aero SunZ ............................. 53307 

Aerovault .............................. 52205 

aFe Power ............................. 21309 

Affordable Fuel Injection .................. 23818 

AFR-Air Flow Research ................... 20627 

Air Lift Co. ............................. 23733 

AirREX Digital Air Suspension System ........ 25063 

AkzoNobel ............................. 25163 

Alcon Specialist Brakes & Clutches .......... 24795 

Aldan American Suspension................ 21200 

Alientech srl ........................... 20031 

Alliant Insurance Services Inc. .............. 20757 

AMSOIL Inc............................. 24713 

Anderson Composites .................... 70006 

AnzoUSA .............................. 20125 

AP Racing/Essex ........................ 23561 

APR, B&M Racing, Dinan, Flowmaster 

& Hurst Performance ................... 22351 

ARK Performance Inc..................... 24421 

ARMA Speed . . . . . . . . . . . . . . . . . . . . . . . . . . . .31267 

ARP Inc................................ 22613 

Ashcroft............................... 33344 

ASNU/ACE ............................. 22632 

Atech Motorsports ....................... 23213 

ATI Performance Products Inc............... 21235 

Auburn Gear LLC ........................ 23527 

Aurora Bearing Co........................ 20743 

AutoGuide.com Group .................... 20161 

AutoMeter ............................. 22931 

AVO Turboworld ......................... 20066 

Badger Air-Brush Co. ..................... 25025 

BAER Inc............................... 24125 

Baixing Performance Industries Ltd........... 20067 

Baja Designs Inc ........................ 24325 

Bardahl Manufacturing Corp. ............... 50014 

Barrett-Jackson Auction Co. LLC . . . . . . . . . . . . .21429 

Bar’s Leaks-Rislone-Hy-PerLube ............ 30255 

BASF Corp. ............................ 20353 

Battery Saver........................... 20038 

BBK Performance Inc. .................... 23913 

BBS of America Inc....................... 32269 

BD Diesel Performance ................... 20171 

Billet Specialties/B-Forged................. 21359 

Billy Boat Exhaust ....................... 22519 

Blower Drive Service/Jamar ............... 21216 

BluePrint Engines ....................... 23223 

Bondurant School of High Performance Driving . 20513 

BOOSTane ............................. 75001 

BorgWarner ............................ 25125 

Borla Performance Industries Inc. ........... 23565 

Braille Battery .......................... 25029 

BrakeQuip LLC.......................... 20481 

Brembo North America Inc. ................ 23261 

Brisk USA Racing & Performance Spark Plugs .. 75005 

BSI Performance Chassis.................. 53423 

Buddy Bar Casting....................... 21254 

Camco Auto Sangyo Co. Ltd. ............... 20727 

C&R Advanced Cooling Technology .......... 23423 

Canton Racing Products................... 23433 

Capristo Exhaust ........................ 51131 

CarCapsule USA......................... 20137 

Car Mate USA/RAZO ..................... 20621 

CarTech/SA Design ...................... 22533 

CB Chassis Products/Rocbilt Industries ....... 21707 

Centerforce Clutches ..................... 23813 

Center of Repair Technologies Ltd............ 51241 

CFL Engine Parts ........................ 74004 

CFR Performance........................ 20004 

Champion Oil........................... 24217 

Championship Auto Shows ................ 23337 

CleanTools Inc........................... 24235 

CloverTurbo Co. Ltd....................... 74009 

Cometic Gasket Inc....................... 23532 

COMP Performance Group ................. 22943 

CORSA Performance/VOLANT Performance .... 24929 

Covercraft Industries LLC.................. 23243 

Coverite Industries Inc. ................... 23720 


QA1 Celebrates 25 Years 

Lakeville, Minnesota-based QA1, 

an industry leader in high-performance 

suspension and driveline, celebrates 

its 25th anniversary in 2018. 

QA1 was founded by Jim Jordan 

to introduce rod ends and spherical 

bearings for the performance racing 

industry. The vision for QA1 was 

incorporated into its very name as 

“quality and affordability are No. 1.” 

Since its inception, QA1 has grown 

into an advanced-technology engineering 

and manufacturing company 

producing performance shocks, fabricated 

suspension components, carbon-fiber 

driveshafts and more. 

With the purchase of Hal Shocks 

in 1998, QA1 began manufacturing 

shock absorbers for drag racing, and 

in 1999 it introduced racer re-valveable 

and rebuildable shocks for circle 

track racing, saving racers time and 

JE Pistons to Unveil 

“Masters of Motors” 

Competition 

The checkered flag waves at the end 

of the race, but it didn’t begin there. 

From torque wrench to testing, every 

ounce of ingenuity and engineering 

contributes to a first-place finish. JE 

Pistons, a premier performance piston 

manufacturer, knows well the dedication 

building an engine requires. 

Beginning at the 2018 SEMA Show 

and 2018 PRI Trade Show, JE Pistons 

will recognize engine builders’ hard 

work, creativity and commitment to 

combustion with its new competition 

dubbed “Masters of Motors.” 

The competition will pit the top 

engines of each Show against each 

other on the grounds of creativity, 

style, engineering and several different 

facets, and reward victors with 

the coveted billet Masters of Motors 

Trophy along with other prizes. 

A panel of industry-icon judges 

will present trophies to winners in 

multiple engine classes at the JE Pistons 

booth. For more information on 

this exciting new competition, visit 

www.jepistons.com/mastersofmotors. 

Visit JE Pistons in Booths 

#22657 and 23017. 

money. Over the next six years, QA1 

fine-tuned and expanded its product 

offerings with shocks and struts for 

street performance and circle track. 

QA1 purchased Carrera Shocks in 

2004, making QA1 one of the leading 

manufacturers of performance racing 

shocks. In 2011, QA1 acquired 

Edelbrock’s suspension line and CAP 

Auto Products, expanding its line of 

fabricated suspension components. 

QA1 then expanded into the driveline 

market, offering in-house filament 

winding of carbon-fiber driveshafts. 

Now with more than 83,000 sq. ft. 

of space and state-of-the-art equipment 

that includes a complete line 

of CNC machines, hydraulic presses, 

filament winding and laser-cutting 

equipment, QA1 is continually evolving 

and innovating. 

Visit QA1 in Booth #21457. 

J.W. Winco Offers 

Latches With Safety 

Function 

J.W. Winco Inc. debuts its line of GN 

115.9 latches featuring zinc die casting. 

Available in three different types 

and options, these RoHS-compliant 

latches have a push-to-turn safety 

function. In the two end positions, the 

lock secures the spindle in place. 

The device can be turned 90 

degrees only when the operating element 

is pressed down, which releases 

the safety pin from the locked position. 

This is designed to protect the 

lock from moving on its own or 

from vibration. 

The lock’s beveled edges ensure that 

closing the door is easy. The 15 different 

offsets allow the latch Distance A 

to be set between 4 and 32 mm. 

Visit the J.W. Winco Inc. 

exhibit in Booth #52026. 

Boost Your Performance with E85 

Full bolt on flex fuel systems, staged 

performance packages, and tuning solutions 

Fully plug-and-play flex fuel 

systems available for: 

• Ford 

• Chevrolet 

• Dodge 

• Jeep 

• BMW 

• Mercedes 

• UTVs 

• And more! 

Advanced Fuel Dynamics is the leader 

in performance flex fuel solutions. 

SEE how it workS at 

Booth #75011 

www.advancedfueldynamics.com 


Standard Parts. 

Winco. 

JW Winco offers a huge selection of 

metal and plastic standard components 

in inch and metric sizes. 

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Extensive Online Catalog 

Online Store 

Free CAD Download 

Free Shipping Program 

Customized Solutions 

J.W. Winco, Inc. 

Phone 800-877-8351 

Email sales@jwwinco.com 

www.jwwinco.com 

Booth 52026 

Performance Pavilon 

WHO 

LINK 

IS 

starts here 

ENGINE 

MANAGEMENT 

Link Engine Management are a world 

leader in Engine Management Technology 

with products sold in 65 countries, by over 

1,500 dealers. 

Link have products designed for your every need 

from Standalone ECUs, to Sensors and Dashes, 

plus the World’s largest range of PlugIn ECUs for 

Toyota, Honda, Volkswagen, Nissan, Subaru, 

Mazda, Mitsubishi, BMW and more. 

Link ECUs feature multiple Inputs and Outputs, 

Gasoline Direct Injection, Peak and Hold Injection, 

Drive by Wire, Traction Control, Knock Control, 

Gear Shift Control, Digital Wideband, VVT Control, 

Antilag, Flex-Fuel, Datalogging and more. 

To find out how you can get 

more power, performance 

and reliability, visit us at: 

SEMA booth 51007 


VISIT US AT THE 

OCT.30-NOV.2 

BOOTH #23213 

Global Wholesale 

DISTRIBUTOR 

HIGH PERFORMANCE & RACE 

OR VISIT US ONLINE 

TO BECOME AN ATECH DEALER—TODAY! 

STOP BY OUR BOOTH TO SEE ONE OF THE 

LATEST BUILDS BY THE ROADSTER SHOP 

LATE MODEL 

TRUCK & DIESEL 

JEEP & OFF-ROAD 

STREET ROD & RESTORATION 

PREMIUM & STOCK 

REPLACEMENTS 

NEW! 

You get it all… 

Now from 4 locations! 

Distribution Center • Arlington, TX 

AtechMotorsports.com 

MILLIONS OF PARTS IN-STOCK • UNBEATABLE SERVICE & SATISFACTION 

800.517.1040 I INT'L: 1.330.630.0888 I FAX: 1.330.630.5365 

TALLMADGE, OH I MCDONOUGH, GA I SPARKS, NV I ARLINGTON, TX 

Typographical errors and errors in description or photography are subject to correction. ©2018 AUTOSALES, INC. 

SOURCE CODE: 

WHSE18SS 


T H E I N A U G U R A L 

2 0 1 8 

Presented at the SEMA Show 

««««« 

Recognizing the art of engines 

through creativity, craftsmanship, 

and world-class engine ingenuity. 

Coming soon: a Master is crowned. 

««««« 

JE SEMA BOOTH #22657 

Photo: FullerMoto.com 

For more information on this exciting new competition, visit... 

JEpistons.com/MastersOfMotors 


BMRACING.COM FLOWMASTERMUFFLERS.COM 

250 

OVER 

NEW PRODUCTS FOR 2018 

Check out all our new products at the SEMA Show: 

Main Hall Booth #22351 / Truck Hall Booth #34241 

NEW DIVISION 

HURST-SHIFTERS.COM 

XDROFFROAD.COM 



STEALTH POWER STEPS 

EXTENDED 

RETRACTED 

RBP Stealth Power Running Boards are the Epitome of Rugged Luxury 

Imagine a beautiful, spacious, illuminated running board that appears each 

time you open your door, and disappears stealthily when the door’s closed. 

Stealth Power Running Boards are electric in every sense of the 

word, welcoming you into the vehicle’s cabin with a generous, welllit 

platform, then automatically tucking compactly away to blend in 

with the rocker panel. 

Crafted from military-grade aluminum that’s been textured, ribbed and black 

powder coated for added durability, maximum traction and cleanability, Stealth Power 

feature two motor assemblies per side to ensure smooth, even mechanics even in sweltering, gritty, sandy, or freezing, salty, 

slushy conditions. Illumination is provided by high-quality, bright, water and dust resistant LEDs with a very 

long lifespan. 

Precision engineered in the USA, Stealth Power Running Boards are designed to minimize impact on ground clearance 

and feature built-in resistance sensors to stop the progress of the steps if an obstruction is detected, preventing injury to 

your precious passengers. 

Stealth Power Running Boards by RBP may add a touch of luxury but they’re built every bit as rugged as your truck. 

BE ROGUE. 

BE BOLD. 

BE PROUD. 

ROLLINGBIGPOWER.COM 

Come visit our booth #20113 inside Central Hall 

and #61000 at our rig outside 

1-877-519-9090 


WE ARE COMING 

BACK TO SEMA! 

Are you ready for SEMA 2018? We are. Shell will be back in Las Vegas 

with an experience of a lifetime! Be sure to mark your calendars and be there! 

FOLLOW ALL THE ACTION AND UPDATES AT #SHELLATSEMA AND VISIT WWW.SHELL.US/SEMA 

for a full schedule of events and celebrity appearances as well as special vehicle unveils! 

VISIT THE SHELL “PIONEERING PERFORMANCE” EXPERIENCE (BOOTH #60005). 

© SOPUS Products 2018. All rights reserved. CS14109-02 


MOBILE ELECTRONICS 

& TECHNOLOGY 


Accele Electronics Inc......................11817 

AE Distributing...........................12039 

AeroLidz ...............................52114 

Aerpro .................................11932 

Antigravity Lithium Batteries ................12061 

ARC Audio ..............................11832 

Asuka Autotronics Inc. .....................52204 

AT&T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53021 

AudioControl ............................51204 

Audio Legion . . . . . . . . . . . . . . . . . . . . . . . . . . . .52240 

Autoequips Tech Co. Ltd. . . . . . . . . . . . . . . . . . . .11722 

Auto-i (Canada) Corp. .....................11660 

Autostar Electronics.......................12069 

Blackvue ...............................11764 

Boss Audio Systems ......................11769 

Brandmotion ............................11633 

Cability Inc. .............................12011 

Cable Builders Inc.........................11642 

Cerwin-Vega/Diamond Audio ................11761 

Chainstar Technologies Co. Ltd. ..............53409 

Chimei Motor Electronics...................51141 

CLD Ltd. ...............................11922 

Cobra Electronics.........................11620 

CRUX Interfacing Solutions .................11969 

Cub Group ..............................30307 

CWB Electronics Inc. ......................12077 

Cybcar America Drive Assist Technologies ......11961 

DB Drive Car Audio .......................50413 

Digital Guard Dawg .......................51140 

DS18 Car Audio & Electronics ...............11823 

Dynavin GmbH...........................12176 

E-LEAD Electronic Co. Ltd...................12064 

Elettromedia-USA ........................50139 

Escort Inc. ..............................11629 

Everise Industries (S.Z.) Ltd. ................11678 

EZ Fleet Tracking .........................51340 

FenSens Smart Car Accessories .............52037 

Full Throttle Battery .......................34299 

Fuzik SolarPro ...........................11711 

Genius Car & Audio .......................51243 

Gentex Corp. ............................11673 

Global Media Industry Group Co. Ltd...........12031 

Grace Tech Ltd. ..........................11965 

Griffen Security LLC.......................11666 

GripLockTies ............................11676 

Guangdong LFF Technology Co. Ltd. ..........12144 

Guangzhou Candid Co. Ltd. .................11644 

Guangzhou PJ-Auto Electronic Technology Ltd. ..11672 

Guangzhou POPNOW Electronic 

Technology Co. Ltd. .....................11674 

HornBlasters ............................11610 

Inteltransport Inc..........................11664 

Intrepid Control Systems ...................11812 

JPP ...................................12072 

Kicker .................................11861 

KISAE Technology ........................51211 

LinksWell Automotive Inc. ..................11781 

Maxxsonics USA Inc. ......................12081 

MCY Technology Ltd. ......................12065 

Medallion GPS ...........................12074 

Memphis Audio ..........................11833 

Metra Electronics Corp. ....................11639 

Mito Corp. ..............................11661 

MouseBlocker ...........................34316 

MTX Audio ..............................33301 

noLimits Enterprises ......................11777 

NSV ...................................11927 

PanaVise Products ........................11616 

Papago Inc. .............................12049 

PowerBass..............................11979 

PRV Audio Brazil .........................12068 

Race Sport Lighting .......................11879 

Redtail Telematics Corp. ...................11973 

Reikken ................................12085 

Rockford Fosgate.........................11839 

Rostra Accessories .......................11617 

RSC Labs Inc. ...........................12071 

Sage Human Electronics International Co. Ltd.. ..52443 

ScanGauge-Linear Logic ...................11652 

Scosche................................11717 

Shenzhen Aotop Electronic Industrial Co. Ltd. ...11628 

Shenzhen Betoptek Electronics Co. Ltd.. .......51034 

Shenzhen Carku Technology Co. Ltd. ..........11654 

Shenzhen Mingzong Technology Co. Ltd. .......33317 

Shenzhen Sunway Industry Co. Ltd............11912 

Shenzhen Vinstar Photoelectricity Co. Ltd. ......11921 

Sirius Light Technology Co. Ltd...............11623 

Sondpex Corp. of America . . . . . . . . . . . . . . . . . .11933 

Sony Car Audio ..........................12053 

SounDigital .............................11827 

Steelmate Co. Ltd. ........................11680 

Stonkam Co. Ltd..........................11632 

Sunfine Auto ............................51310 

Thinkware ..............................11668 

Topcity Lighting Group.....................11910 

Topo Tech Co. Ltd. ........................52345 

Toppking Electronics Ltd....................12164 

Tuzi Factory .............................52230 

Ultronix Products Ltd.......................12045 

Untouchable Sounds ......................51013 

Velex Tech Ltd............................51014 

Ventra Technology . . . . . . . . . . . . . . . . . . . . . . . .34338 

Vision Automobile Electronics ...............11646 

Vision Tech America Inc. ...................12148 

Voxx Electronics Corp. .....................12017 

Waylens Inc. ............................11665 

Wet Sounds Marine Audio ..................11651 

Whistler Group...........................11824 

XS Power Batteries .......................11917 

Yosky Global GoNav .......................12168 

Zhongshan Changfan Auto Security 

Equipment Co. Ltd.......................31344 

Zhongshan Hongmao Electronics Co. Ltd. ......12010 

Electronics Industry Opportunity Begins 

With Forward-Collision Warning 

By Mike Imlay 

Although still in its infancy, the 

U.S. aftermarket for advanced driver 

assistance systems (ADAS) and connected 

vehicle technologies (CVT) 

can be expected to grow into a $1.5 

billion industry within the next five 

years, according to SEMA research. 

Forward-collision warning/avoidance 

(FCW) systems have the ability 

to reduce vehicle accidents and 

their resulting injuries and fatalities 

significantly, especially when separate 

systems are used together to 

improve the safety and ADAS functionality 

of a vehicle. These systems 

can be divided into two categories: 

passive and active. There are three 

basic types of systems within the 

passive category. Going from lower 

to higher levels of functionality, 

they are: 

• FCW, Camera Only: The most 

basic form of the technology, this 

has the highest aftermarket adop- 

NEW PRODUCTS PREVIEW 

 

tion rate due to the ease of installation. 

Cameras are used to detect 

objects in front of a vehicle to 

warn the driver of an impending 

accident. 

HaulGauge Delivers Weight, Payload, Tongue 

Weight and More to Your Smartphone 

HaulGauge, a company specializing in measurement devices for towing, is 

proud to announce their new Bluetooth HaulGauge. The new version of the 

HaulGauge is simple and easy to use: the connector plugs into the OBD-II 

port and allows the user to read various key measurements 

from the convenience of a smart phone. Along with 

measuring GCW (gross combined weight), HaulGauge 

also measures Tongue Weight, Payload, Pin Weight and 

Weight Distribution. With the HaulGauge, 

drivers can now quickly and easily 

read live measurements on the app 

without even having to get out of 

the car, providing peace of mind 

and helpful information to drivers at 

great convenience 

Visit HaulGauge in Booth #38233. 

To see more New Products, visit www.SEMAphotos.com 

 

 

 

Forward-collision avoidance technologies are credited with a historic reduction in rearend 

accidents and are a fast-growing niche in the aftermarket safety performance category. 

 

 

 

• FCW, Camera and Radar: Radar 

assists the system in detecting 

objects or other vehicles in a car’s 

path in variable weather conditions 

that can “blind” other systems. 

• FCW, Camera and Lidar: Lidar 

(light detection and ranging) 

measures the distance to a target 

using a pulsed laser to light 

up the object ahead and measure 

the distance using onboard sensors. 

Lidar systems combined with 

camera systems recognize lane 

markings and detect other objects 

or vehicles. 

Beyond those, the most advanced 

levels of functionality can be found 

in the active category, where FCW 

is combined with automatic emergency 

braking (AEB). FCW/AEB systems 

deliver the highest rated safety 

because the vehicle is able to stop 

itself if the driver is unable to react 

in time. The most advanced AEB systems 

can also take over the throttle, 

brakes and/or steering when faced 

with an imminent collision. 

In general, FCW systems saw limited 

integration into vehicles from 

the early ’00s, with large-scale market 



Electronics Industry Opportunity Begins With Forward-Collision Warning, continued from page 13 

penetration beginning around 2011. 

We should again emphasize that, 

unlike active FCW/AEB systems, 

passive systems merely alert drivers 

to impending danger. In active 

systems, multiple types of AEB technologies 

are combined with FCW, 

such as dynamic brake support and 

crash-imminent braking. 

Dynamic brake support activates 

when a driver has not applied the 

brakes hard enough to avoid a collision, 

automatically increasing braking 

to assist in lessening an accident’s 

severity. Crash-imminent braking 

systems activate when a driver is not 

able to apply the brakes at all, automatically 

braking in an effort to avoid 

or reduce speed at impact. Available 

since the mid-’00s, these active systems 

have been tremendous advances 

in consumer safety. 

Adoption, Drivers 

and Barriers 

Forward-collision avoidance systems 

are playing an ever-greater role 

in OEM vehicle offerings. In fact, 

research credits them with a historic 

10%–15% reduction in rearend-type 

accidents—and an injury-reduction 

rate of 15%–20%. Research has also 

shown that pairing AEB systems with 

FCW can cut rearend accidents by as 

much as 50%. 

Even when accidents can’t be 

avoided, these systems nevertheless 

can reduce the severity of collisions 

and bodily-injury claims by 

approximately 30%. Adoption of 

these systems has therefore accelerated 

recently, with the National Highway 

Traffic Safety Administration, 

the Insurance Institute for Highway 

Safety and major automakers agreeing 

to standardize these technologies 

on every vehicle by 2020. That said, 

there are still as many as 230 million 

vehicles on the road that could potentially 

use aftermarket solutions. 

Increased adoption of FCW systems 

at the OEM level is expected 

to continue to dramatically decrease 

accidents as time goes on. These systems 

are most effective when combined 

with multiple technologies to 

assist drivers who may be distracted 

or slow to react to potential collisions 

on their own. For the aftermarket, one 

of the main challenges in the adoption 

of these systems are the false positive 

or negative readings they have been 

known to give, which can discourage 

drivers from using them. 

FORWARD-COLLISION AVOIDANCE SYSTEMS: AFTERMARKET PENETRATION 

Confidential 

© SEMA | Ducker 

© Ducker 

Worldwide 

Worldwide 

| Center for Automotive Research 

Aftermarket Presence 

While a growing number of OEMs 

offer FCW systems as standard or 

optional equipment on their vehicles, 

consumers are expected to fill gaps 

on lower-trim or older models with 

aftermarket solutions. In such cases, 

passive FCW technologies will be the 

SEMA Advanced Vehicle Technology 

Opportunity Report Study - 2017 

Despite an approximate 20% installation rate of forward-collision avoidance systems at the OEM level, these systems 

are installed on only 2%–3% of the total vehicles in operation; however, these systems will be standard on all new 

vehicles produced by 2022. 

140,000 

120,000 

100,000 

80,000 

60,000 

40,000 

20,000 

- 

Potential Aftermarket Passive FCW Systems Sales 

(annual units sold) 

57,692 

124,553 

86,170 

2016 2017 2018 2019 2020 2021 

• Forecasted increase in demand at the aftermarket level is due to lower system costs and a perception of greater need for safety 

systems on older vehicles. 

– Forward-collision systems cost on average about $800 in aftermarket; market participants have noted increased costs at the 

OEM level for these systems, as they are often bundled with AEB systems to meet the 2022 standardization for approximately 

$2,500. 

• Forward-collision systems often can be installed by the end user, and many systems will have additional functionality bundled, such 

as lane departure and other camera-based systems. 

Source: Market Feedback, Ducker Analysis 

SEMA research indicates that the aftermarket can expect a tremendous rise in passive 

FCW system sales through 2021. 

$140 

$120 

$100 

$80 

$60 

$40 

$20 

$0 

Potential Aftermarket Passive FCW Systems Sales 

(millions of USD) 

$46 

more common aftermarket systems 

due to lower complexity and cost. 

In fact, SEMA research foresees limited 

aftermarket adoption of FCW/ 

AEB technologies, since they require 

integration with OE brake and powertrain 

control systems, making 

installation difficult. 

$127 

2016 2017 2018 2019 2020 2021 

$88 

Source Market Feedback, Ducker Analysis 

30 

RACING & 

PERFORMANCE 

Continued from page 5 

Current as August 23, 2018 

Coverking ..............................20313 

CP-Carrillo Inc............................22529 

Craftsman ..............................21535 

Crane Cams.............................22720 

Crawford Performance.....................72005 

CSF Cooling-Racing & High 

Performance Division . . . . . . . . . . . . . . . . . . . .21525 

Cummins Inc. ...........................24229 

CUSCO USA Inc...........................24957 

Darton Sleeves ..........................21234 

DashLogic Inc............................20018 

Daystar Products .........................21301 

DCI Performance Products..................22621 

DDXX Carbon Ceramic Brake................52308 

DeatschWerks ...........................20577 

Delta Tech Industries ......................23613 

Depo Racing Technology Co. Ltd..............20644 

Derale Performance.......................22335 

Design Engineering .......................20013 

DevilsOwn Injection .......................20745 

Diamond Racing Products ..................24013 

Different Trend Inc. .......................20671 

Digipower ..............................51327 

Dimsport S.R.L ..........................20637 

Disc Brakes Australia-DBA USA ..............24113 

DNA Motoring ...........................24857 

Dongguan Jiafu Automobile 

Accessories Co. Ltd......................32339 

Doug Thorley Headers . . . . . . . . . . . . . . . . . . . . .24637 

Drenth Motorsports Gearboxes USA. ..........25021 

Driven Racing Oil.........................22713 

DSCsport ...............................50307 

DSS Racing Pistons .......................22816 

DTE Systems ............................53121 

Dynapack Dynamometers ..................20071 

Dynocom Industries Inc. ...................20167 

Dynojet Research.........................20237 

DynoMax/Rancho.........................25133 

DYNOmite Dynamometer ...................20649 

Dynotech Driveshafts......................20044 

Eagle Specialty Products Inc.................23127 

14 SEMA Show Daily | #SEMA2018 

Eaton Performance Products ................22543 

EBC Brakes .............................24967 

EcuTek Technologies Ltd.. ..................22435 

Edelbrock LLC ...........................22643 

Eibach .................................23531 

Element Fire Extinguisher ..................38193 

ELP Motorsports .........................70001 

E-Motion USA ...........................20731 

E-Motor USA Inc. .........................25037 

EMPI Inc. ...............................23137 

Emtron Australia .........................20014 

ENEOS Motor Oil .........................24313 

Energy Suspension .......................23267 

EnvisionTEC. ............................20753 

EPAS Performance. .......................25023 

Ercolina-CML USA Inc.. ....................20531 

ESAB Welding & Cutting Products ............21615 

E3 Spark Plugs ..........................71000 

Everlast Welders .........................25017 

Exedy Globalparts Corp.. ...................20045 

E-Z UP Instant Shelters ....................20269 

Factory Five Racing .......................23229 

FANDA International Development Co. Ltd.. .....50238 

FAST (Fuel, Air, Spark Technology) ............22943 

Featherlite Trailers ........................20713 

Federal New Power (Qingdao) Co. Ltd.. ........33319 

Ferrea Racing Components .................21258 

Fidanza Performance ......................24617 

FiTech EFI ..............................21729 

Flex-A-Lite. .............................22513 

Florida Torque Converter ...................21741 

Foose Design Inc. ........................61001 

Forgeline Motorsports .....................25151 

Fragola Performance Systems/FK Rod Ends. ....24021 

FTP Motorsport ..........................51105 

FUELAB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20034 

Gandrud Parts Center .....................15515 

Garrett Turbochargers .....................24665 

GC Cooling. .............................75004 

GFB Go Fast Bits .........................20641 

GForce Engineering . . . . . . . . . . . . . . . . . . . . . . .25033 

G-Force Racing Gear . . . . . . . . . . . . . . . . . . . . . .20048 

Globaltech Auto Parts Co. Ltd. ...............20765 

Gold Eagle Co.. ..........................20527 

Goodridge USA ..........................24515 

Granatelli Motor Sports Inc. .................23329 

Grassroots Motorsports ....................24633 

Greatwall Automotive Parts Co. Ltd.. ..........52446 

GReddy Performance Products Inc. ...........24867 

Green Car Factory ........................52135 

Green Filter USA .........................22327 

H&R Special Springs LP. ...................21401 

Hangzhou Magic Power Racing Parts Ltd. ......21721 

Hard Media Inc./ DSPORT Magazine ..........20571 

Hardrace USA/Velocityshop .................50331 

Harrop .................................38243 

Hawk Performance .......................23729 

Hayden Blue Streak .......................23723 

Heatshield Products Inc. ...................22721 

Hedman Performance Group ................22343 

High Performance Gear/RBT Transmissions .....24613 

Hillco Fastener Warehouse Inc. ..............71003 

Hi-Lustre Car Care Products ................20032 

HKI Air Suspension .......................21743 

HKS USA Inc. ............................21761 

Holley/MSD .............................22563 

Holley/Powerteq Group ....................22555 

Hondata Inc. ............................20166 

Hotchkis Sport Suspension .................21261 

Hot Rodders of Tomorrow ..................60007 

Hot Shoppe Designs Inc. ...................20646 

Hot Wheels Legends Tour. ..................61045 

House of Kolor ...........................23513 

Howards Cams ..........................20761 

HPS Performance Products .................31259 

HP Tuners LLC ...........................23629 

Hyperco-MW Industries ....................32255 

Hyperfuel Systems Inc. ....................24963 

Hypertech Inc ...........................20613 

IDEAL Co. Ltd. ...........................73001 

Inglese. ................................22943 

Injen Technology Co. ......................20343 

Innovate Motorsports. .....................22829 

Intercomp ..............................21206 

Intro-Tech Automotive Inc. ..................24775 

ISKY Racing Cams ........................22819 

ISSPRO Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22717 

JDM Sport ..............................24017 

JE Pistons ........................22657, 23017 

Jet-Hot ................................20143 

JET Performance Products. .................23713 

Jilcat Proline ............................51445 

JMD Perfortubeshop ......................50038 

JMS Chip USA ...........................20576 

JRP Inc./Sprint Booster ....................24835 

Junesun Industry.........................74005 

Justice Brothers Inc. ......................22924 

Kaeser Compressors Inc....................20037 

K&N Engineering . . . . . . . . . . . . . . . . . . . . . . . . .22755 

K&P Engineering .........................20046 

KC HiLiTES Inc. ..........................23835 

KEMA Enterprise Co. Ltd....................20076 

Keystone Automotive Operations Inc...........21249 

King Engine Bearings......................73009 

KONI Shock Absorbers.....................24035 

Kooks Headers & Exhaust ..................24849 

KTS Turbobillet X .........................25120 

KUHL Racing ............................52327 

KW Automotive North America Inc.............23351 

L.A.SLEEVE .............................20176 

Ldrship Designs..........................34251 

Liang Fei Industry Co. Ltd. ..................21210 

Lincoln Electric ..........................24643 

Lingenfelter Performance Engineering .........25075 

Link Engine Management ..................51007 

LIQUI MOLY .............................51017 

Lithium Pros ............................22827 

Livernois Motorsports & Engineering . . . . . . . . . .23716 

LPC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33309 

LubeLocker .............................50032 

Mackin Industries Inc. ...............22813, 22913 

Magnaflow..............................23543 

Magnuson Superchargers ..................24659 

MAHLE Motorsports.......................20245 

Manley Performance Products ...............23237 

Mantic Clutch USA........................71001 

Manton Pushrods.........................73012 

Maradyne/SuperTrapp/PMAS ................23035 

Mars Auto Parts & Engine Swaps.............53026 

Mastershift .............................23623 

Maxon Auto Corp. ........................52451 

McGaughy’s Suspension ...................21415 

McLeod Racing ..........................22835 

Meguiar’s...............................23643 

Melling ................................71004 

Mentor Performance Parts ..................20648 

Meziere Enterprises.......................22628 

Miller Electric Manufacturing LLC ............23113 

Milltek Sport ............................30271 

Milodon Inc .............................22735 

Mishimoto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20024 

Continued on page 57

Supplier Landscape 

Market share for aftermarket FCW 

systems is currently maintained by a 

few leading suppliers, with secondary 

participants accounting for a relatively 

limited presence. BrandMotion 

(Booth #11633), in particular, offers 

an ADAS system featuring not only 

FCW but also lane-departure warning, 

integrated camera and other similar 

technologies. In addition, there 

are a variety of aftermarket ADAS 

suppliers working toward eventually 

providing fully autonomous aftermarket 

systems. 

Secondary participants often bring 

additional options to market with 

lower price points, but those systems 

sometimes lack the functionality and/ 

or durability of brand leaders. 

Aftermarket Penetration 

Despite the approximately 20% 

installation rate at the OEM level, 

only 2%–3% of total vehicles in 

operation currently have FCW systems 

installed. However, such equipment 

will be standard on all new 

vehicles produced by 2022. Meanwhile, 

aftermarket sales of FCW 

units are expected to climb alongside 

growing consumer safety awareness 

and demand for lower-cost 

alternatives. 

Aftermarket FCW systems presently 

cost an average of $800. By contrast, 

market participants have noted 

increased costs at the OEM level at 

approximately $2,500, with systems 

often bundled with AEB to meet the 

2022 standardization target. An aftermarket 

selling point for FCW systems 

is that end users can often install them 

and they can be bundled with other 

technologies, such as lane-departure 

alerts and various camera-based 

features. (See chart: “Forward-Collision 

Avoidance Systems: Aftermarket 

Penetration”.) 

Summing Up the Data 

FCW systems are already proving 

their safety potential and cutting accidents 

on the highways, and OEMs 

have stepped up deployment of these 

systems. In short, FCW and other 

ADAS technologies are here to stay 

and will soon impact every segment 

of the aftermarket. Now is the time to 

evaluate your business readiness for 

this technological revolution. 

For additional information about 

ADAS technologies and how they 

may impact your business, attend 

the Vehicle Technology education 

sessions at the SEMA Show. Register 

now at www.SEMAShow.com/ 

education-track-vehicle-technology. 


Directed Brings Additional DS4 

Products to Clifford, AstroStart and 

Autostart Brands 

Directed announced 

further expansion of its 

DS4 product ecosystem. 

The DS4, a relay-less version 

of Directed’s popular 

DS4+, has launched 

in Clifford, AstroStart 

and Autostart brands. 

DS4 had been previously 

introduced in the Viper and Automate brands. 

The DS4 is ideal for the majority of modern vehicles, which rarely require 

the integrated remote-start relays of the DS4+, saving dealers and consumers 

the added expense. The DS4 is a more compact package, with the main 

module 42% smaller than the DS4+. 

Directed says the DS4 technology offers advantages for dealers and consumers. 

For dealers it means a flagship product that is easier and quicker 

to install thanks to onboard Bluetooth capability, the Directlink app and 

Directed’s assortment of vehicle platform T-Harnesses. It also means easier 

inventory management. For consumers, DS4 offers “Driveway Range” Bluetooth 

control. 

Visit Directed in Booth #37003. 


Just in Case, Just Got Easier 

#1 Connected Car Safety Product - CTIA 

TWICE VIP Award - Driver Assistance Technology 

Top New Technology - AARP Health Innovation@50+ 

Editor’s Choice - PC MAG 

MITO 

CORPORATION 

Electronics Quality for Electronics Safety, Comfort & Technology & Convenience Solutions Since Since 1974 1974 

splitsecnd is endorsed by: 

Plug in Peace of Mind 

Crash Detection 24/7 Live Emergency Response 

GPS Based Dashboard Boundary/Arrival Alerts 

ISO 9001:2015 CERTIFIED 

North Hall - Booth: 11661 

You can’t always be in the car with your teen, senior or fleet driver... splitsecnd can. 

Designed to plug into any 12V lighter outlet, the onboard cellular device instantly connects 

your driver with live assistance if a crash is detected. Our GPS technology and companion 

dashboard app lets you to keep up with your driver location status without distracting them and 

gives you peace of mind with destination arrival and crossed boundary alerts. Safety, Simplified. 

MITO-splitsecnd.com | 800-433-6486 


PERFORMANCE RATED 

PLATINUM 

CONGRATULATIONS ON GOING PLATINUM 

The SDC is the largest industry data repository of manufacturer product information. Manufacturers achieving 

Platinum status have provided every applicable product description, image, video, fitment and sales metric to 

make it easy for retailers, jobbers and WDs to create impressive and informative product listings so that customers 

will understand what they are buying and how it will benefit them. Please stop by to congratulate these Platinum 

manufacturers in their 2018 SEMA Show booths and see their latest product offerings.* 

*List current as of August 24, 2018 

SDC MEMBER SEMA SHOW BOOTH # SDC MEMBER SEMA SHOW BOOTH # 

COLLISION REPAIR & REFINISH 

Seymour of Sycamore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10925 

HOT ROD ALLEY 

Borgeson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22791 

HushMat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23297 

Zycoat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23297 

MOBILE ELECTRONICS & TECHNOLOGY 

Auer Automotive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11617 

Rostra Accessories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11617 

VSM. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11617 

POWERSPORTS & UTILITY VEHICLES 

Advanced Accessory Concepts. . . . . . . . . . . . . . . . . . . . . . . . 38033 

RACING & PERFORMANCE 

Advanced Clutch Technology . . . . . . . . . . . . . . . . . . . . . . . . . 22729 

AEM Induction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22755 

Aeromotive Fuel System . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23829 

Air Lift Performance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23733 

AIRAID . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22755 

Aldan American . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21200 

Anzo USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20125 

AutoMeter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22931 

B&M . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22351 

Baer Brake Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24125 

Baer Sport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24125 

BD Diesel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20171 

Billy Boat Exhaust . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22519 

Bilstein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23043 

BluePrint Engines. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23223 

BOOSTane . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75001 

Brisk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75005 

Bully Dog. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21337 

Centerforce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23813 

COMP Cams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22943 

Covercraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23243 

Coverking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20313 

Dedenbear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22931 

DiabloSport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22555 

Dinan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22351 

Disc Brakes Australia. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24113 

Driven Racing Oil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22713 

EBC Brakes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24967 

Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22555 

EXCel from Richmond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23661 

Exedy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20045 

Fast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22943 

Fidanza . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24617 

Flex-A-Lite. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22513 

RACING & PERFORMANCE CONTINUED 

Flowmaster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22351 

Flowmaster Catalyic Converters. . . . . . . . . . . . . . . . . . . . . . . 22351 

Fuelab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20034 

Go Fast Bits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20641 

Granatelli Motor Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23329 

H&R Springs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21401 

Hamburger’s Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . 22343 

Heatshield Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22721 

Hedman Hedders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22343 

Hotchkis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21261 

HP Tuners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23629 

Hurst . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22351 

Intro-Tech Automotive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24775 

Jet Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23713 

JMS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20576 

K&N. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22755 

KC HiLiTes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23835 

King Engine Bearings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73009 

MagnaFlow Exhaust Products . . . . . . . . . . . . . . . . . . . . . . . . 23543 

Melling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51443 

Melling Select Performance . . . . . . . . . . . . . . . . . . . . . . . . . . 51443 

Mishimoto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20024 

Motive Gear Performance Differential. . . . . . . . . . . . . . . . . . . 23661 

Motul. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24721 

Northern Radiator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20257 

Oracle Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21215 

Powerhouse Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22943 

Powertrax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23661 

QA1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21457 

Racing Head Service (RHS) . . . . . . . . . . . . . . . . . . . . . . . . . . 22943 

Richmond . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23661 

Royal Purple . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23061 

S&B Filters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23365 

SCT Performance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21337 

Scorpion Racing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . 70010 

Sparta Evolution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24861 

Spectre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22755 

Stack. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22931 

StopTech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24535 

Superchips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22555 

TCI Automotive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22943 

TEN Factory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23661 

Trans-Dapt Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22343 

TurboSmart USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21531 

USA Standard Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20149 

Vibrant Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24333 

SEMADATACOOP.org 


SDC MEMBER SEMA SHOW BOOTH # SDC MEMBER SEMA SHOW BOOTH # 

RACING & PERFORMANCE CONTINUED 

Whiteline Suspension. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21517 

Xforce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50327 

Yukon Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20149 

ZEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22943 

RESTORATION MARKETPLACE 

Auto Custom Carpet. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24375 

Fairchild Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24380 

Lloyd Mats. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24075 

Metro Moulded Parts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24475 

Newark Auto Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24483 

Performance Distributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24192 

Retro Sound. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23889 

RESTYLING & CAR CARE ACCESSORIES 

Coast to Coast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12639 

FIA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12721 

Sherwood Innovations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12715 

STO N SHO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12575 

Trim Illusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12818 

TOOLS & EQUIPMENT 

Adenna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10561 

TRUCKS, SUVs & OFF-ROAD 

Acess Covers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34089 

Addictive Desert Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35137 

Air Lift . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30210 

Alloy USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30024 

AMP Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31017 

Aries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34017 

Armordillo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37196 

Auto Ventshade (AVS). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31017 

B&W Trailer Hitches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30173 

Backroadz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33087 

BAK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30115 

Bed Rug. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30115 

Bestop. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30017 

Bolt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37071 

Bushwacker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31017 

Caltrend. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37049 

CIPA USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37067 

Clinched Flares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53221 

CURT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34017 

Dee Zee. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30039 

Diode Dynamics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37179 

Duck Covers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51113 

DU-HA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33067 

Elongator Tailgate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30278 

Extang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30115 

Fabtech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36227 

Focus Auto Design Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38205 

Fox Factory Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30192 

Full Throttle Battery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34299 

G2 Axle & Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35061 

Go Rhino . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34059 

Hellwig . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33077 

Hornblasters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38105 

TRUCKS, SUVs & OFF-ROAD CONTINUED 

Husky Liners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30115 

Insane Audio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38139 

Lazer Star Lights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31185 

Lomax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34089 

LRG Rims. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35061 

Lund . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31017 

LUVERNE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34017 

Motor City Aftermarket. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34307 

N-FAB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30115 

Omix-ADA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30024 

Outland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30024 

Painless Wiring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33027 

Paramount Automotive. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35109 

Pavement Ends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30017 

Pedal Commander . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53213 

Pedders Suspension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33281 

Precision Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30024 

Pro Comp Suspension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35061 

Pro Comp Tires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35061 

Pro Comp Wheels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35061 

Rampage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31017 

Raptor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32193 

Retrax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30115 

Rigid Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34207 

Rockstar Mud Flaps. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34089 

Roll N Lock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31017 

Rubicon Express . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35061 

Rugged Ridge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30024 

Sinister Diesel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37141 

Snowsport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34089 

Sportz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33087 

Smittybilt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35061 

Stampede . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31017 

Steer Smart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35243 

Super Springs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33133 

Superlift. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30024 

Tonno Pro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31017 

Trail FX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30059 

T-REX Grilles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33109 

Truck Covers USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33061 

Truxedo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30115 

Tuffy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30017 

Undercover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30115 

Up Down Air. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33295 

UWS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34017 

Vanguard Off Road. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37185 

Warn Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31049 

Westin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31075 

WHEELS & ACCESSORIES 

McGard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45019 

MGP Caliper Covers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46079 

To learn more, visit the SDC 

at the 2018 SEMA Show in 

Booth #20679 

SEMADATACOOP.org 


INTRODUCING 

THE 

QUAD 

POWERED BY 

ONLY AT: 

CONNECT. LEARN. LEAD. 

THE QUAD IS YOUR GATEWAY TO SEMA SHOW 

EDUCATION IN A MODERN SETTING. THE FOLLOWING 

FEATURES ARE DESIGNED TO ENHANCE YOUR OVERALL 

EXPERIENCE DURING THE SHOW. 

INDUSTRY CAREERS: Check out the latest job openings using the SEMA Career Center 

online job board. Search for jobs, upload your résumé or find qualified applicants. 

PROFESSIONAL DEVELOPMENT: Attend more than 60 free education sessions* 

specifically designed to enhance your professional career. 

STUDENT PROGRAMS: Network with industry leaders, meet new faces and apply for 

industry jobs using the SEMA Career Center online job board. 

S T O P B Y 

T H E Q U A D 

F O R A 

F R E E G I F T 

*ICAR, TIA and SCRS sessions are paid sessions. 

MAKE THE MOST OF YOUR TIME AND MAKE LONG-LASTING 

PARTNERSHIPS IN A PLACE WHERE YOU CAN BE YOURSELF. 

VISIT THE QUAD, POWERED BY SEMA EDUCATION 

Open During SEMA Show Hours. 

Located across from the SEMA Members Lounge (N251) 


HOT ROD ALLEY 


Air Zenith.............................. 23595 

All American Billet . . . . . . . . . . . . . . . . . . . . . . . .23579 

American Autowire ...................... 23697 

American Classics & Hotrods............... 22375 

American-Retro LLC ..................... 22679 

AM Hot Rod Glass ....................... 22783 

Aprisa Industrial Co. Ltd. .................. 23788 

ARMO/HRIA ............................ 23395 

Autotrickz ............................. 22486 

Axalta Coating Systems ................... 22391 

Bed Wood & Parts ....................... 23289 

Borgeson Universal Co. Inc. ................ 22791 

Bous Performance ....................... 70007 

Brookville Roadster Inc. ................... 22697 

Burr King Manufacturing Co. Inc. ............ 23683 

Carbuffnetwork.com ..................... 22484 

Castel Technologies ...................... 23293 

Chris Alston’s Chassisworks ............... 23193 

Classic Instruments ...................... 22583 

Classic Performance Products Inc............ 23083 

Coker Tire ............................. 22775 

CON2R Inc. ............................ 22678 

CVF Racing ............................ 23585 

Dakota Digital .......................... 22675 

Detroit Speed Inc. ....................... 23080 

Don Hardy Race Cars..................... 23782 

Dynacorn.............................. 22891 

Dynamic Control/Dynamat ................. 22593 

Eddie Motorsports . . . . . . . . . . . . . . . . . . . . . . . .23797 

Engaged Media Inc....................... 23097 

E-Stopp ............................... 23388 

Flaming River Industries Inc. ............... 22683 

FLO Airride Manufacturing ................. 23792 

Gear Vendors Overdrive ............. 22475, 22580 

Gennie Shifter .......................... 22778 

Goodguys Rod & Custom Association......... 22975 

Grex Airbrush........................... 22582 

GSI Machine & Fabrication................. 23589 

GT Performance Steering Wheels............ 23679 

Heidts Hot Rod & Muscle Car Parts .......... 23883 

Hemmings Motor News ................... 23675 

The Hoffman Group ...................... 23775 

Hoonigan Media Machine ................. 62109 

HotRod Innovations ...................... 51409 

Hotwire Auto ........................... 23688 

Hughes Performance ..................... 23778 

HushMat & Zycoat ....................... 23297 

ididit LLC .............................. 22989 

Intellitronix............................. 23479 

J.C. Taylor Insurance ..................... 22782 

JJ’S Rods & E-Z Firewall Boots . . . . . . . . . . . . . .23682 

LEED Brakes ........................... 30337 

Level Ride Air Suspension ................. 30308 

LizardSkin LLC.......................... 23093 

Lokar Inc. ............................. 23275 

March Performance ...................... 23375 

Marquez Design......................... 22981 

Mast Motorsports ....................... 23575 

Mattson’s Custom Radiator ................ 22485 

MB Marketing & Manufacturing............. 22784 

Mooneyes USA Inc. ...................... 22385 

National Street Rod Association ............. 22575 

NHRA................................. 10000 

NotcHead.............................. 22682 

P-Ayr Products ......................... 22379 

Petty’s Garage .......................... 23783 

Powermaster Performance................. 23187 

Restomod Air........................... 23597 

Revology Cars .......................... 50008 

Rich Honest Machinery & Tools Co. Ltd.. ...... 22482 

Rick’s Tanks............................ 23392 

Ridetech .............................. 22587 

Ringbrothers ........................... 23283 

Rocket Racing Wheels .................... 23381 

Ron Francis Wiring....................... 22795 

RPC-Racing Power Co..................... 23875 

SAE-Speed ............................ 23693 

Save the Salt ........................... 24099 

Shelby American Inc...................... 53203 

Show Cars Automotive Inc. ................ 23689 

Spectra Chrome......................... 23475 

Speedway Motors ....................... 23880 

SSBC Performance Brake Systems .......... 23280 

Steele Rubber Products ................... 23181 

Swag Custom Rides...................... 23781 

Syracuse Nationals ...................... 22383 

TechAFX .............................. 23691 

Tuff Stuff Performance Accessories Ltd.. ...... 22885 

Unisteer Performance .................... 22993 

United Pacific Industries .................. 23175 

U.S. Radiator Corp. ...................... 23075 

U.S. Wheel............................. 22478 

VDO Instrumentation ..................... 22693 

Veethree Instruments..................... 22483 

Viking Performance Inc.................... 23793 

Vintage Air Inc. ......................... 22579 

Wheel Vintiques ......................... 22875 

Celebrate the Hot-Rod Industry at 

the HRIA Reception 

Join the Hot Rod Industry Alliance 

(HRIA) as members get together 

for a lively evening of networking, 

appetizers and beverages to celebrate 

individuals and companies 

that have contributed to the progress 

of the hot-rod industry. The 

much-anticipated event is slated for 

5:15 p.m.–8:30 p.m., Wednesday, 

October 31, at the Westgate Paradise 

Event Center. 

Mix and mingle with industry 

friends in a relaxed environment. 

Grab a drink, a plate of snacks and 

settle in at a table to watch the show. 

After the colors are presented by the 

color guard and the national anthem 

is sung, John McLeod will emcee the 

event as industry leaders are awarded 

and recognized for their outstanding 

achievements. 

Companies may also purchase 

reserved tables for the best seats 

in the house. All proceeds from 

The HRIA Reception honors both individuals and companies who have made a significant 

impact on the hot-rod market. Last year, Jane and Ken Callison (center) of ididit were 

inducted into the HRIA Hall of Fame. 

table reservations benefit the SEMA 

Memorial Scholarship Fund. But 

act fast—tables sell out quickly. To 

“TUX” will be featured in the ARP Inc. booth #22613. 

reserve a table, email Jim Skelly, 

jimsk@sema.org. Register for the 

event at www.sema.org/hriaevents. 

Detroit Speed Inc. Earns Goodguys Street 

Machine of the Year Award for 2018 With 

“TUX” Camaro 

Detroit Speed Inc., an industry 

leader in aftermarket suspension and 

chassis components and respected 

musclecar builder, earned its second 

Goodguys Street Machine of the 

Year award with a custom-built ’69 

Chevrolet Camaro at the 2018 PPG 

Nationals, held in Columbus, Ohio, 

in July. This honor comes 18 years 

after the “Twister” ’69 Camaro took 

home the award. Twister is the car 

that ultimately led to the beginning 

of Detroit Speed Inc. 

Designed in partnership with 

long-time customer and friend Stuart 

Adams, this car took 13 years to 

complete. The car had simple beginnings 

as a green-on-green, base- 




DEI Introduces GOLD Heat Protection 

Designed for motorsports, DEI’s new GOLD line sleeving reduces heat 

quickly and efficiently to protect critical lines and hoses from excessive heat 

load. Cool Cover GOLD air tube cover reduces heat at the air intake, improving 

air density for added horsepower. 

All DEI GOLD heat protection products are developed from 20-oz. heattreated 

lock weave pattern base glass fiber rated to 1,100°F and metalized 

polyimide lamination designed to handle direct heat up to 800°F. Heat 

Sheath GOLD is available in multiple diameters from ¾ in. to 21/4 in. Heat 

Shroud GOLD has an adjustable diameter of 1/2 in.–11/4 in.x36 in. length, and 

has a hook-and-loop closure with open edges for easy installation. 

Cool Cover GOLD Air Tube Cover fits air intakes up to 4 in. in diameter 

and 28 in. in length and also features the convenience of a hook-and-loop 

closure design that allows the cover to be added or removed in seconds. 

Heat Screen GOLD Metalized Radiant Matting, designed to be only 

.031-in. thick, can be used on protect body panels, air boxes, firewalls, transmission 

tunnels and more to significantly reduce heat from transferring to 

the vehicle’s interior. 

Visit Design Engineering in Booth #20013. 

Heidts Teams Up With Woody’s Hot Rodz 

to Bring Tri-Five Chevrolets Into the 21st 

Century 

Heidts Hot Rod 

& Muscle Car Parts 

has partnered with 

Woody’s Hot Rodz 

to offer Tri-Five 

enthusiasts an OE 

reproduction chassis 

paired with a 

modern Heidts 

four-link rear suspension or PRO-G Independent Rear Suspension system 

with tubular control arms. The Woody’s Hot Rodz Tri-Five chassis offers 

an updated and sturdy foundation for any Tri-Five build and with multiple 

options of Heidts suspension setups, enthusiasts can find the right setup for 

any level of driving. 

The front end of the Woody’s Hot Rodz Tri-Five chassis features a stocktype 

crossmember paired with Heidts upper and lower tubular control arms, 

billet coilover shocks, PRO-G drop spindles, 1-in. sway bar and optional 

Wilwood brake kit. This setup is complete with Heidts triangular four-link 

rear suspension. With the four-link kit being one of Heidts’ most popular 

choices, users can improve the overall ride quality and handling with updated, 

modern suspension. 

The chassis is also available with identical front suspension components 

and a PRO-G IRS that is sure to rival the handling of modern sports cars. The 

PRO-G IRS is a complete hub-to-hub assembly that includes a Currie third 

member; Wilwood brake kit; standard or high-horsepower CV shafts; billet 

adjustable coilover shocks and springs; and all the necessary brackets. 

Visit Heidts Hot Rod & Muscle Car Parts in Booth #23883. 

E3 Debuts DiamondFIRE Racing Wire Sets 

E3 DiamondFIRE Racing Wire Sets are made for durability in the harshest race environment and offer excellent 

protection from heat, abrasions and chemical contaminants. Manufactured with a class F40 spiral conductor 

in 8mm, 8.5mm and 9mm configurations with ratings of 15, 30 or 40 ohms per ft. (depending on application), E3 

DiamondFIRE Racing Wire Sets offer the highest silicone content rating of any wire today, giving you maximum 

performance. Featuring a rock-solid braided Aramid base core and Carblex outer core which makes up part of 

the DiamondFIRE Tri-Core, the nickel copper alloy conductor provides exceptional spark energy transfer. 

Pre-terminated sets feature a high-temperature micro-woven fiberglass, silicone-cased sleeve rated with 4,000 

extra volts of protection and capable of withstanding in excess of 600º F. The heat-shield sleeves have the highest 

percentage of silicone of any on the market, delivering unparalleled heat and abrasion resistance capability. The 

spark-plug boot ends deliver exceptional dielectric strength. Fourteen part numbers cover a wide variety of Ford 

and Chevy race applications. 

Visit E3 Spark Plugs in Booth #71000. 


Detroit Speed Inc. Earns Goodguys Street Machine of the Year Award for 2018 With 

“TUX” Camaro, continued from page 19 

optioned, automatic V8 Camaro 

Coupe. It had nothing to brag about 

other than being an incredibly solid 

sophisticated, performance-packed, 

and one that would never go out 

of style. 

machine and straight survivor. TUX is a car builder’s paradise. 

For this car to be top-of-the-line 

it needed to be a ’69 Camaro in 

appearance with an aura of elegance 

and sophistication. It needed to be 

extremely detailed, while maintaining 

function and performance. Soon 

into the build, the car came to earn 

its name, “TUX”—detailed and 

With thousands of modifications 

and small details, spending just an 

hour discovering her elegance would 

only be scratching the surface. From 

the hand-fabricated, custom floor 

pan and transmission tunnel, handbuilt 

and narrowed Detroit Speed 

front subframe with hydroformed 


framerails and custom stampedsteel 

crossmembers, to the six-point 

roll cage that’s integrated into the 

dash and interior body lines, and the 

hand-built, custom dash panel and 

console, this ’69 Camaro is not like 

any other. Boasting the deepest PPG 

black paint, smoothed, polished, 

painted, cleared and buffed engine 

block, heads, supercharger and 

transmission, and polished chrome 

vehicle trim, TUX’s beauty is nothing 

short of perfected. 

In addition to the honor of being 

named the 2018 Goodguys Street 

Machine of the Year award winner, 

TUX received Great 8 recognition at 

the 2018 Detroit Autorama, where it 

was initially unveiled. TUX will also 

compete in the SEMA Battle of the 

Builders competition before being 

turned over to the owner. 

Visit Detroit Speed Inc. in 

Booth #23080.

HRIA Booth to Display Top Cars 

By Katie Carson 

Some of the nation’s most outstanding cars are unveiled every SEMA Show at the HRIA booth in Central Hall. This year, Dutchboy’s ’69 

Camaro is scheduled to be unveiled at 11:00 a.m. on Tuesday, October 30. Shown is Troy Gudgel with a ’69 Charger, which was revealed in 

2017 and built at BBT Fabrications of Mahomet, Illinois. 

The Hot Rod Industry Alliance 

(HRIA) will have a large presence 

at the SEMA Show with its iconic 

booth and industry awards reception. 

HRIA members are encouraged to 

take advantage of being at the same 

place at the same time and enjoy 

some quality networking and recognition 

opportunities as well as see some 

really cool hot rods. 

You can always catch HRIA members 

and select-committee members 

in the HRIA booth, located in Hot 

Rod Alley in Central Hall, booth 

#23395. HRIA and the Automotive 

Restoration Market Organization 

(ARMO) have historically shared one 

large booth space, allowing collaboration 

between the two councils. 

HRIA and ARMO have separate 

initiatives and programs, but their 

overall goals are typically in alignment, 

and members benefit from networking 

with one another. The booth 

is commonly referred to as Central 

Park, because it is always buzzing and 

has nice sitting areas to rest your feet 

and meet other council members. 

Three vehicles will be displayed 

in the HRIA booth, such as Dutchboy’s 

killer ’69 Camaro, which will 

be unveiled Tuesday, October 30, at 

11:00 a.m. Another six will be featured 

at the HRIA industry reception 

(with one as an alternate). The three 

HRIA display vehicles are from builders 

who were selected from the HRIA 

feature vehicle program, which highlights 

young up-and-coming builders 

in the industry. The program provides 

exposure for 10 hot-rod builders 

to thousands of potential partners 

and buyers. HRIA feature vehicles 

have historically taken home awards 

such as the Mother’s Shine Award, 

the Ford Best in Show, the Gran Turismo 

Award, the GM Design Award 

and more. 

HRIA Builder’s Panel 

On Thursday, November 1, from 

11:00 a.m.–12:00 p.m., come to room 

N258 in the North Hall of the Las 

Vegas Convention Center for an 

interactive panel discussion with 

well-established hot-rod builders and 

shop owners as they go through their 

best practices in customer relations, 

business operations and building tips, 

tricks and stories. Moderated by Rick 

Love of Vintage Air and includes panelists 

Troy Trepanier, Bobby Alloway 

and Kyle Tucker. 

IT’S A RADIAL! 

COME SEE US! 

BOOTH #22775 

IN HOT ROD ALLEY 

FIRST ALL-NEW 

MODEL A RADIAL 

• Vintage Bias Ply 

Profile with Radial 

Ride Quality 

• Now Available in 

475/500R19 and 

440/450R21 

• Available in Wide 

Whitewall and 

Blackwall 

• Perfect for Model A 

and other 1920’s 

and 1930’s cars 

• Made in the USA 

and DOT approved 

Coker Tire 

Does It Again! 

Dealers Welcome! Info: wholesale@coker.com 

877-786-5614 COKERTIRE.COM 

Find Out More 

At Our Press 

Conference 

October 31st 

@ 9:30am 


Megui 

BATTLE OF THE BUILDERS PREVIEW 

Dave Salvaggio, ’70 Dodge 

Charger “Evolution” 

Meguiar’s, Booth #23643 

This build from SpeedKore is a ’70 Dodge Charger named “Evolution.” 

Quite notably, the entire body is constructed from 100%-prepreg, aerospacegrade 

carbon fiber, molded to maintain the original lines of the vehicle. This 

body sits on a 2x3-in. box frame, designed and fabricated in-house along with 

the 14-point rollcage. While much of the vehicle was custom designed and 

manufactured in-house by SpeedKore, they have also included parts from 

other suppliers, including a Dodge Demon engine and Demon Tremec 6060 

six-speed transmission with a Bad Boyz Garage triple-disc clutch and carbonfiber 

driveshaft from FCA. Inside the car, the Recaro seats have been reupholstered 

with Italian leather. That same leather has been used to trim the interior 

by Gabe’s Custom Interiors. 

Darin Smith, ’64 Chevy C10 Fleetside Short Bed 

POR-15, Booth #24197 

This ’64 custom Chevy truck has a distinctive patina finish. It was designed by previous Battle 

of the Builders competitor Darin Smith and the team at DWSClassics in Huntington Beach, California. 

Based on a stock frame with CPP suspension and disc brakes at all four corners, all of the 

chassis and many other components of this vehicle are finished with POR-15 finishes. This truck 

takes a retro-modern angle with a wood-finished bed and an interior finished with custom carpet 

from Rodeo Carpet. The interior upholstery is from Bill Dunn Upholstery. 


Wilwood Disc Brakes 

Releases C4 Brake 

Upgrade 

Disc brake manufacturers and 

designer Wilwood has announced a new 

upgraded rear brake kit for the C4 Corvette. 

The new Superlite 4R rear bigbrake 

kits are designed for ’88–’96 C4 

Corvette rear axles and offer two performance-level 

configurations for highcapacity 

braking on the street, slalom or 

track. The OE brakes are replaced with 

four piston SL4R calipers and 12.88-in. 

diameter rotors, and kits are also available 

with an MC4 mechanical parking 

brake caliper. 

Visit Wilwood Disc Brakes in 

Booth #25043. 

Vintage Air Introduces Low-Profile LS Front Runner System 

Vintage Air has announced the release of its new Low- 

Profile Front Runner system for LS engines with aftermarket 

or custom intake manifolds that utilize large-diameter 

throttle bodies. 

The modern Chevrolet small-block V8 engine, most commonly 

known as the LS series, has been a staple within the 

GM lineup for more than two decades. Thanks to the engine’s 

ease of modification and ability to be stuffed into just about 

any vehicle ever made, it has become one of the most popular 

engine platforms among performance enthusiasts. In response 

to the increasing demand for an LS accessory belt system with “extra clearance” to accommodate aftermarket 

intake manifolds and large-bore throttle bodies, Vintage Air has designed and introduced its new Low-Profile 

Front Runner system. 

These new low-profile kits are machined from the same high-strength 6061-T6 billet aluminum used on all 

Vintage Air Front Runner kits. The kit features a redesigned main truss-bracket that provides the additional 

space required to run an aftermarket intake manifold and larger throttle body. The system also includes a new 

Edelbrock water pump with replaceable impeller cartridge and threaded heater hose outlets. 

The system is available in four different finishes—bright, bright and chrome, black, and black and chrome. The 

bright finish (PN 174027) features a machine-finished bracket with polished compressor and alternator, chrome 

pulleys, and polished clutch and tensioner covers. The bright and chrome finish (PN 174028) adds a chrome 

compressor, alternator and clutch and tensioner covers. The black finish (PN 174029) features a black anodized 

bracket with natural-finish compressor and alternator, black hardcoat pulleys, and black anodized clutch and 

tensioner covers while the black and chrome option (PN 172030) adds a chrome compressor and alternator. 

Vintage Air Front Runner systems are proudly manufactured in the U.S.A., include parts necessary for installation, 

and are backed by its standard warranty. 

Visit Vintage Air Inc. in Booth #22579. 


To see more New Products, visit www.SEMAphotos.com


TICKETS $20 | SEMA SHOW ATTENDEES GET IN FREE WITH 2018 BADGE 

PRESENTED BY 

TOP VEHICLES OF THE SEMA SHOW | FORMULA DRIFT DEMONSTRATIONS | MUSIC 

LIVE FILMING SEMA BATTLE OF THE BUILDERS® TV SPECIAL | CELEBRITIES | FOOD TRUCKS 

FRIDAY, NOVEMBER 2 | 3PM–10PM 

LAS VEGAS CONVENTION CENTER | PLATINUM LOT 

THANK YOU TO OUR EVENT SPONSORS 

DOWNLOAD 

FIND MORE EVENTS LIKE THIS, NEAR YOU. 


NEW PRODUCTS SHOWCASE 

START THE SEMA SHOW 

WITH NEW PRODUCTS 

MORE THAN 3,000 NEW PRODUCTS. 

EASILY FIND YOUR NEXT TOP SELLER. 

The SEMA Show New 

Products Showcase is the 

world’s largest collection 

of automotive innovation 

and is the number-one 

feature among buyers. 

Grab a free scanner and 

scan all the new and hot 

products from companies 

you are interested in 

seeing during the SEMA 

Show, print the list, and 

start your booth visits. 

Showcase hours: 

Tuesday–Thursday 

8:00 A.M.–6:00 P.M. 

Friday 

8:00 A.M.–3:00 P.M. 

Located on the Skybridge. 

FOR MORE INFORMATION, visit 

SEMAshow.com/new-products 


PRESENTED BY 

SEE WHO IS CROWNED THE WINNER LIVE AT SEMA IGNITED, ® 

FRIDAY, NOVEMBER 2, IN THE LVCC PLATINUM LOT. 

ATTENDEES WITH A SEMA SHOW BADGE GET IN FREE. 

LEARN MORE AT SEMAIGNITED.COM 

FRIDAY, NOVEMBER 2, 2018 • LAS VEGAS, NEVADA • 3:00 P.M.–10:00 P.M. 


COLLISION REPAIR 

& REFINISH 


ABRN................................. 10905 

Accudraft Paint Booths ................... 11045 

AccuVision-3D, Fimer USA................. 16021 

Aeromotive Services Inc. . . . . . . . . . . . . . . . . . . .11529 

AFC Finishing Systems ................... 11517 

Airgas Inc. ............................. 10753 

A.J. Dralle Inc. .......................... 50010 

Alldata LLC ............................ 10631 

All Good (China) Ltd. ..................... 16812 

Alpha Professional Tools .................. 15022 

Amaxi Proucts by GL Enterprises ............ 51417 

American Honda Parts, Service & Technical. ... 15325 

American Innovative Manufacturing.......... 11453 

AMH Canada Ltd......................... 11481 

Anest Iwata ............................ 11027 

Anest Iwata Sparmax Co. Ltd. .............. 11377 

ANI USA............................... 50401 

Apollo Sprayers International Inc............. 10884 

Arconic Fastening Systems ................ 10747 

Aria Tools Inc. .......................... 11361 

asTech................................ 15621 

Astro Pneumatic Tool Co................... 11129 

Autobody News . . . . . . . . . . . . . . . . . . . . . . . . . .10870 

Autocap North America ................... 11573 

Auto Glass Safety Council (AGSC) ........... 51415 

Auto Magic ............................ 10627 

Automotive Art Refinish ................... 10639 

Autozone Inc............................ 10755 

Axis Performance Coatings ................ 11260 

B&B Blending .......................... 11467 

BETAG Innovation ....................... 15317 

Beugler Stripers......................... 11185 

BHG Import Export Inc..................... 11321 

Blair Equipment Co....................... 11161 

Blowtherm USA ......................... 16107 

BodyShop Business ...................... 10844 

Bolt Buster Heat Induction Tool ............. 11476 

Bonding Solutions ....................... 11267 

CAPA Tools....................... 10765, 10773 

Car Bench ............................. 11221 

Carcoon America ........................ 62260 

Car-O-Liner . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10839 

Car-Part.com ........................... 11186 

Car System/Mass King.................... 16407 

Carworx Distribution Inc. .................. 11417 

C.A.Technologies/Wagner Group ............ 11086 

CCC Information Services ................. 15427 

CCG Products .......................... 11510 

Cebotech Inc............................ 11153 

Celette Inc. ............................ 11261 

Challenger Lifts Inc....................... 10839 

CJ Inc. Signature/Staraliner Collision Repair ... 11547 

Collision Edge .......................... 15527 

Collision Services ....................... 16507 

Cosmichrome/Gold Touch. Inc............... 10709 

Crest Industries Inc....................... 11160 

Crystal Tack Cloth-Bond Corp. .............. 10771 

Cumberland Products Inc. ................. 11327 

Custom Paints Inc........................ 10778 

Deerfos America Inc. ..................... 51037 

Delta Kits Inc. .......................... 11460 

Dent Fix Equipment ...................... 11069 

Dichem Auto Refinishing .................. 31319 

Disco Automotive Hardware................ 11249 

Divine Brothers Co. ...................... 52137 

DJS Fabrications ........................ 10777 

Dominion Sure Seal Ltd. .................. 11581 

Dongguan Golden Sun Abrasives Co. Ltd.. ..... 16710 

Donglai Coating Technology................ 51143 

Duncan Systems Inc. by Lippert Components .. 11253 

Dura-Block ............................ 52132 

Eagle Abrasives Inc....................... 11353 

EdgeChem Jamaica Ltd. .................. 52236 

emm Specialties N.A...................... 10933 

Elcometer Inc. .......................... 11560 

Equalizer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10373 

Equip Automotive Systems................. 16707 

Equipment Gateway...................... 11051 

Euro Spray Guns/M.G. Distributor Inc. ........ 10661 

Eurovac ............................... 11464 

Evercoat .............................. 10627 

E-Z MIX ............................... 10816 

Fandeli Coated Abrasives.................. 10686 

FBS Distribution Co. Inc. .................. 10848 

Fillon Technologies North America ........... 11521 

FindPigtails.com ........................ 16026 

FINIXA ................................ 10767 

Fisheye Filter ........................... 11545 

Ford Customer Service Division ............. 16207 

Fuji Spray ............................. 52008 

Gammatrade-The Rim Straightener Expert. .... 34344 

Garmat USA............................ 10825 


Welcome to the SEMA Show! 

By Kye Yeung, SCRS Chairman 

If you have never 

been to the SEMA 

Show, I can’t imagine 

a better year to make 

it your first. And even 

if you have seen them 

all year after year, I feel 

confident that the best 

is yet to come! 

Finding a 

Home 

In my time serving 

on the board of the 

Society of Collision Repair Specialists 

(SCRS), I’ve had the pleasure of 

watching the collision-repair industry 

blossom at the SEMA Show. I’ve 

had a front-row seat as our crucial 

segment in the automotive aftermarket 

found its home in the North 

Hall of the tradeshow floors, and as 

the programs, support and deliverables 

for attendees found root and 

flourished. 

There is nowhere the collisionrepair 

industry can find greater 

advantages or opportunities than 

through the Repairer Driven Education 

(RDE) series and the SEMA 

Repairer Driven Education Schedule 

Monday, October 29 

3:00 p.m.–5:00 p.m. 

• RD1–2025 The Millennial Takeover– 

How to Find, Train and Pay Qualified People 

Mike Lanza, manager of global business 

consulting services, Sherwin-Williams Automotive 

Product Finishes; Room N233 

• RD2–Corrosion Protection: Is Your Shop Ready 

for the Post-Repair Inspection Era? 

Shawn Collins, senior technical service engineer, 

3M Automotive Aftermarket Division; Room N237 

• RD3–Gauges of Your Business: 

Maximize Profits in Your Collision Shop 

Jim Anderson, senior consultant, DRIVE; Room N241 

Tuesday, October 30 

9:30 a.m.–11:30 a.m. 

• RD4–Auto Body Growth Hacks 

Ryan Taylor, CEO, Bodyshop Booster; Matthew 

McDonnell, president, Big Sky Collision; Room N233 

• RD5–Preparing for Negotiations 

Eric Newell, chief operating officer, Tom & Ed’s 

Autobody; Andy Tylka, Tom & Ed’s Autobody; 

Room N237 

Kye Yeung, SCRS chairman. 

Show. I love that 

the collaboration 

between two great 

industry associations 

can be credited with 

such a positive contribution 

to industry 

resources, and I’m 

incredibly proud to 

be part of the team 

at SCRS that has 

worked side by side 

with those at SEMA 

to find ways to challenge 

ourselves each year to refresh 

curriculums, seek out talented subject-matter 

experts and reinvent the 

program in ways that speak specifically 

to industry needs. 

Networking 

I’ve shared in the past that the 

greatest value I receive from the 

Show is taking the time to break 

away from the day-to-day and surrounding 

myself with peers who are 

equally hungry for information and 

inspiration. There is nothing comparable 

to letting the spark and enthusiasm 

of the Show take over. It has 

• RD6–Understanding Shop Liability in This 

New Era of Diagnostics, Calibrations 

and Programming 

Michael Quinn, senior vice president of business 

development, AirPro Diagnostics; Chuck 

Olsen, executive director of operations, AirPro 

Diagnostics; Aaron Clark, vice president of 

technical compliance, Assured Performance; Scott 

Kaboos, assistant manager, collision marketing, 

American Honda Motor Co. Inc.; Nick Notte, 

senior vice president, I-CAR; Jack Rozint, senior 

vice president of sales, Auto Physical Damage 

Solutions, Mitchell; Todd Tracy, The Tracy Law 

Firm; Room N241 

12:30 p.m.–2:30 p.m. 

• RD7–Visually Managed Collision Repair 

Lee V. Rush, manager of business consulting 

services, Sherwin-Williams Automotive Finishes; 

Room N233 

• RD8–Building Your Business to Meet the 

Direction of the OEM 

David Gruskos, president, Reliable Automotive 

Equipment; Room N237 

truly never failed to rejuvenate my 

excitement. I’ve never walked away 

without a new colleague. I’ve never 

walked away without a new idea that 

has contributed to my success. And 

I’ve certainly never headed home 

without a renewed appreciation for 

this industry. 

A Challenging Industry 

I’m reminded most days at work 

why this industry is hard. I love the 

challenge, because the work we do is 

meaningful. It’s meaningful to people 

who are in a time of need, and we 

offer a great service to our communities. 

As much as I love what we do, 

sometimes getting to the best end 

result can be trying and tiring. The 

need to reset and recharge is crucial, 

and I’m reminded at SEMA why the 

challenge of this industry is fun. I’m 

reminded why the technology and 

evolving repair solutions represent 

a better, safer tomorrow, and how 

expansive that opportunity is for 

businesses like ours with an eye on 

the horizon ahead. I don’t think there 

has ever been a more pivotal time in 


• RD9–Facing Increased Complexity and Liability— 

How to Protect Your Collision Repair Business! 

David B. Willett, CPCU ALCM CYB, GM Auto 

Aftermarket, Intrepid Direct Insurance; Ron 

Reichan, president, Precision Body and Paint; 

Shaughn Kennedy, ASE Master and TIA Certified, 

CSA, Intrepid Direct Insurance; Bill Eveland, 

president, Eveland Brothers Inc.; Room N241 

3:00 p.m.–5:00 p.m. 

• RD10–The Imperative of Accessing and 

Retaining OEM Repair Information on Every 

Structurally Repaired Vehicle 

Pete Tagliapietra, business development leader, 

NuGen IT Inc.; Will Peck, software development 

leader, NuGen IT Inc.; Room N233 

• RD11–4 Steps to Set Proper and Profitable 

Labor Rates for Your Individual Shop 

Sam Valenzuela, president, National AutoBody 

Research; Richard Valenzuela, CEO, National 

AutoBody Research; Room N237 


To register for the SCRS Repairer Driven Education seminars, visit www.SEMAShow.com/scrs 


Don’t Miss the IDEAS Collide Showcase! 

For those still coordinating travel 

arrangements for the 2018 SEMA 

Show, you’re going to want to make 

sure you budget plenty of time for 

Friday events. 

In addition to great Friday mainstays 

such as SEMA Ignited, the Society 

of Collision Repair Specialists 

(SCRS) has announced the launch of 

the IDEAS Collide Showcase, which 

is quickly becoming one of the most 

anticipated events in the collision 

industry. 

The IDEAS Collide Showcase will 

highlight visionary disruption and 

solution in the collision repair industry, 

and serves as the newest extension 

of the association’s ever-evolving 

Repairer Driven Education series. 

The two-hour-long session will run 

from 10:00 a.m.–12:00 p.m. on Friday, 

November 2, and will feature 

10 fast-paced presentations designed 

to stimulate thought, innovation and 

resolution of business challenges with 

brash, outspoken and thought-provoking 

concepts from thought leaders 

both in and out of the industry. 

Meet and hear from captivating 

individuals, concept-driven startups 

and tenured companies with an eye 

11SE_18BSGoffs1Pre 7/31/18 10:06 AM Page 1 

The two-hour-long IDEAS Collide Showcase will run from 10:00 a.m.–12:00 p.m. on Friday, November 2. 

on the future—all of whom will take 

center stage and present innovative 

ideas, business models and concepts 

that have the potential to revolutionize 

the future of the collision repair 

industry. 

“The concept behind the event 

was developed with an emphasis on 

breaking away from how we believe 

the industry needs to operate, and 

exploring concepts and business solutions 

that have the potential to create 

real paradigm shifts in the businesses 

we serve,” said Brett Bailey, vice chairman 

of SCRS. 

The presentation subject matter will 

focus on either industry disruption or 

industry solution: 

• Industry disruption will rattle the 

status quo with ambitious ideas that 

have a transformative effect on the 

industry. From conceptual alternatives 

to existing business models, 

technological advancements that will 

shake up the automotive aftermarket 

landscape, to changing the consumer 

expectation of what is possible, this 

segment is certain to leave heads 

spinning with possibility. 

• Industry solutions would offer conceptual 

keys to resolving existing 

market challenges, business consid- 

erations, resources and 

solutions that stem from, 

or can be implemented 

by, great minds within the 

industry. 

“We’ve really put an 

emphasis in our Repairer 

Driven Education sessions 

on being practical, 

tangible solutions to 

bettering your business,” 

said Aaron Schulenburg, 

SCRS executive director. 

“The IDEAS Collide 

Showcase is really poised 

to counter that by also celebrating 

thinking that breaks past the practical 

and explores what could be. We 

sought dreamers, idealists, big thinkers 

and people with a passion for promoting 

change for the better within 

the industry. Not every idea may resonate, 

but they should all make you 

think and inspire the audience to 

consider what could be in the future 

state of our industry.” 

Those interested in securing 

seats in the inaugural event can 

do so in advance of the Show at 

www.scrs.com/rde, or at on-site 

registration desks. 



Not Your Average Road Test 

By Mitch Becker 

Some vehicles today may require a 

dynamic road test after a post-scan to 

calibrate cameras and sensors, which 

is a far cry from the road tests old. 

When I visit shops to do training 

or help answer questions, I like to 

ask how they’re doing certain procedures. 

The reason I do this is so 

I can learn about any new ideas or 

solutions to ever-changing procedures 

in our industry. The surprising 

fact is how many shops don’t 

know what procedures I’m talking 

about. This really resonates with 

me as a trainer. I strongly desire 

for every person to know everything 

needed to be done for every 

procedure, but the problem is there 

is so much to know. I can tell collision 

repairers to look up procedures 

on websites or use I-CAR or 

ALLDATA, but there are so many 

changes to keep up with. 

That is the reality we’re all facing. 

Technology is taking us all in directions 

we never dreamed of, much 

less prepared for. The technology 

improvements in computers and 

sensors has brought us to a major 

11SE_18BSshootsuit1pre 8/2/18 10:36 AM Page 1 

What does the camera need to see on a test drive for calibration requirements to be met? 

crossroads as an industry. Scan tools 

and recalibration tools are a major 

change to all of us. I know we’ve had 

scan tools for years, but now the 

depth to which we need to access 

the vehicle’s electronics is unprecedented 

for the collision industry. 

The mechanical repair side of the 

industry has much more experience 

with this kind of repair. The issue is 

that the requirements for electronics 

today go much further than many 

of us are accustomed to or comfortable 

with. 

Scanning 

We’ve been talking about pre-repair 




Not Your Average Road Test, continued from page 30 

scans and post-repair scans on 

today’s vehicles. With advanced electronics, 

these scans become necessary 

procedures to evaluate what is 

damaged or has set diagnostic trouble 

codes (DTCs), commonly called 

codes or faults. These DTCs can be 

set at any time in a vehicle’s life and 

are the result of hiccups in the operation 

of either computers or their 

connections or even the computer 

codes originally used from the factory. 

Many of these codes may be set 

from minor communication glitches 

to a failure of a component. Unless 

the fault or code involves a major 

failure to critical components, the 

dashlight will not activate. This leads 

to the statement, “Just because there 

is no light does not mean it’s right.” 

These codes may just sit in the computer’s 

memory waiting for someone 

to notice them. 

When these codes are created is 

a critical factor to consider when 

repairing a vehicle. Codes not crashrelated 

need to be singled out. Those 

that are crash-related need to be 

repaired correctly. So many systems 

are tied together and may share 

components, so if one component 

is damaged, multiple systems may 

have codes. 

11SE_18BSMartin1Pre 8/6/18 8:29 AM Page 1 

The white square is a blind-spot detection sensor on a ’17 Hyundai. 

A New Twist 

With all of these components, testing 

for problems takes on a new 

twist. In the old days, a road test was 

always done to see how the vehicle 

handled. We listened for squeaks, 

rattles and pops. We also checked to 





make sure the vehicle stayed straight 

on the road. Electronics in today’s 

vehicles now require a great deal 

more “testing” to verify operation 

parameters. Radars and cameras 

have changed the scope of what we 

must test. In many cases, sensors and 

cameras must be aligned correctly to 

the vehicle. 

Static testing is done in shop with 

targets being placed at specific points 

for radar systems in blind spot detection 

systems or, in the case of forward 

crash warning, target boards 

are placed in front of the vehicle to 

align cameras with the vehicle. When 

a vehicle is stationary, the environment 

around the computers and sensors 

that could possibly affect them is 

not changing. 

Once aligned, sensors and cameras 

must see correctly and be tested. 

Dynamic testing is designed to do 

that. When in motion, the environment 

and parameters change. 

Sensors must be able to work in both 

static and dynamic scenarios. The 

other factor is that vibration and 

shocks can change the parameters, 

too. Not testing the system under, 

for lack of a better term, “stress,” can 

lead to problems later. This is why 

codes can be set at any time, and 

11SE_18BSSCOCHE1Pre 8/15/18 8:43 AM Page 1 

When you have systems such as adaptive cruise control, emergency automatic braking, lane departure and crash avoidance systems, you 

have to look up procedures to see what will be required. 

knowing when and why the code set 

is important information. 

Wikipedia defines dynamic testing 

(or dynamic analysis) as a term used 

in software engineering to describe 

the testing of the dynamic behavior 

of code. That is, dynamic analysis 

refers to the examination of the 

physical response from the system 

to variables that are not constant and 

change with time. 

Post-Repair Scan 

So now we have to take a look at 

a post-repair scan of vehicles. Do 

we scan before a road test or after? 

Maybe both? We know codes will 

be set from the repair process. Many 

times, just disconnecting the battery 

will set a DTC. During a post-repair 

scan, we can remove all DTCs after 

we record them and match to the 

pre-repair scan. 





Once DTCs are cleared, we’re set, 

right? Maybe not. We need to test 

that the repairs are correct or that 

no other codes will be set while 

driving. During a test drive, we may 

need to drive the vehicle much more 

than around the block. Some systems 

will not achieve testing parameters 

until certain speeds or even certain 

distance requirements are met. In 

the case of recalibrations of cameras, 

speed and a specific number 

of required indicators must be met. 

Signs, lines in the road, etc., all may 

be a part of the dynamic test. Since 

there are variables such as light and 

weather conditions that can affect the 

sensors detecting required objects, 

the dynamic test while driving is 

required to ensure that the sensors 

do work under all conditions. 

No More Average 

Road Tests 

So we now know the road test is 

not just a drive around the block and 

that there is much more involved. 

This brings up a whole new group of 

factors for shops. 

I want to be sure to clarify that 

some vehicles will require a simple 

road test and post-repair scan. Some 

may require more. When you have 

systems such as adaptive cruise control, 

emergency automatic braking, 

lane departure and crash avoidance 

systems, you have to look up procedures 

to see what will be required. In 

the process of dynamic testing, here 

are some interesting thoughts. 

Time 

The time required for a technician 

to hook up and set up for a dynamic 

test may not take very long; it’s a 

simple hook-up to the OBD port. 

The drive itself, however, may take 

time. In some cases, test drives up to 

70 miles have been noted before the 

computer successfully tested. I also 

want to note that in some states with 

distracted driving laws, it may take 

two technicians to do the test. 

Distance 

Think about what goes through a 

customer’s mind when they get their 

vehicle back and there are 40 additional 

miles on the odometer. What 

would you think? 

Fuel 

Some tests require that the vehicle 

have a full tank of gas for the test so 

that the vehicle is at the correct pitch 

or angle during tests. 


Repairer Driven Education Schedule 

• RD12–Current and Future OEM Styling Trends 

and the Impact on Refinish 

Jennifer Boros, director of marketing, PPG USCA 

Collision Segment; Frank Jemiola, global technical 

manager, Pigments, PPG; John Thomas, color 

technical manager, PPG Automotive OEM; Darin 

Poston, application specialist, PPG USCA Collision 

Segment; Room N241 

Wednesday, October 31 

9:30 a.m.–11:30 a.m. 

• RD13–The Importance of ADAS System Resets 

When Performing Wheel Alignments during the 

Collision Repair Process 

John Shewbridge, technical training instructor, 

Hunter Engineering Co.; Room N233 

• RD14–Why You Should Embrace Post-Repair 

Inspections 

David Smith, Auto Damage Experts; Room N237 

• RD15–Leading the OEM Transition 

Jeff Wildman, OEM and industry relations 

manager, BASF; Steve Feltovich; Room N241 

12:30 p.m.–2:30 p.m. 

• RD16–OEM Repair Procedure Best Practices 

Mike Anderson, CEO, Collision Advice; Room N233 

• RD17–You Schedule How? 

Charlie Whitaker, services consultant, AkzoNobel; 

Room N237 

• RD18–Damage Assessment Documentation: 

Key Steps for Maximum Reimbursement 

John Shoemaker, business development manager, 

BASF Automotive Refinish Coatings; Room N241 

3:00 p.m.–5:00 p.m. 

• RD19–More Than Just a Hand Shake: The 

Professional Administrative (Legal) Documents 

You Really Need to Operate a Successful Shop 

Erica L. Eversman, J.D., attorney, Auto Education 

Policy Institute; Wade Ebert, former owner, 

American Auto Body; Room N233 

• RD20–Developing an Effective Digital 

Marketing Strategy in Collision Repair 

Lee Emmons, chief marketing officer, AP Digital; 

Brent Betts, senior digital marketing consultant, AP 

Digital; Room N237 

• RD21–Know Your Score 

Jennifer Hubbard, industry relations strategic 

solutions advisor, CCC Information Services 

Inc.; Ray Chew, national account manager, CCC 

Information Services Inc.; Room N241 

Thursday, November 1 

9:30 a.m.–10:30 a.m. 

• OEM1: The Rules—and Challenges—of Structural 

Repair on Modern Vehicle Architecture; Room N241 

11:00 a.m.–12:30 p.m. 

• OEM2: The Evolution of OEM Network and 

Expectations; Room N241 

3:00 p.m.–5:00 p.m. 

• OEM3: The Future of Telematics, Technology 

and Transportation and the Collision Industry; 

Room N241 

9:00 p.m.–12:30 a.m. 

• SCRS RDE Sky Villa After Party; Westgate Las 

Vegas Resort & Casino, Sky Villa Suite 

OEM Collision Repair Technology Summit 

The OEM Collision Repair Technology Summit is designed to put SEMA Show attendees in a room with automotive 

structural design and technology innovators. The Summit’s three session times will feature discussions between 

companies and individuals with rich histories of producing sophisticated advancements in the automotive and 

collision repair fields. The event content will highlight architectural and technological developments in modern 

vehicles, with a focus on emerging trends that influence vehicle repairability and collision industry preparation. 

Every participant in this industry can benefit from better insight into how vehicles and materials are evolving, 

what that means in the repair process and what will be expected of those who are performing these repairs. The 

future of our collision-repair industry is highly skilled professionals working on highly sophisticated automobiles 

that require the industry to embrace the necessary investments in training and equipment. But it also relies on 

informed business owners who understand how to define for themselves what a sustainable and successful 

business model to support that investment looks like. Space will be limited, so early registration is encouraged. 

Sessions can be selected individually or as part of the Full Series Pass. 



Scamming for Dollars: Domain Name 

Registration Ploys 

By Mark Claypool 

Such a deal! Today I received a 

very official-looking notice, by mail, 

that my website domain was coming 

up for renewal. The company 

that sent this to me was Internet 

Domain Name Services, or iDNS. 

The registration for my domain, 

www.optimaautomotive.com, was 

about to expire at the end of June and, 

according to them, I needed to take 

action. This notice had big bold lettering 

at the top that read, “Domain 

Name Expiration Notice.” In the middle 

of this notice were the pricing 

plans. At the bottom, it had a tearoff 

section to submit the renewal. It 

was “recommended” that I renew for 

at least two years, but if I renewed 

for five years, which was what they 

described as the “best value,” I could 

“save” $45! Wow, where do I sign up? 

The problem is their one-year 

renewal cost, $45, is four-and-a-half 

times more expensive than where my 

domain name is currently registered. 

Their five-year plan, or “best value,” 

costs $180, yet my current service 

11SE_18BSMotorGuard1pre 7/26/18 3:15 PM Page 1 


charges me only $60 

for the exact same 

thing. If I had fallen 

for this ploy, this 

“best value” would 

have cost me an extra 

$120. 

Send in Your 

Registration 

I also received an 

email for another 

domain I own the 

rights to. 

“This letter is to 

inform you that it’s 

time to send in your 

registration,” the 

email said. “Failure 

to complete your 

domain name search engine registration 

by the expiration date may 

result in cancellation of this offer, 

making it difficult for your customers 

to locate you on the web.” Oh 

no! Notice how they slipped in the 

term “search engine registration”? 

If you get a notice about your domain name expiring, don’t fall for it—it’s most 

likely a scam. 

What a ruse! This was not a domain 

renewal notice, this was simply to 

“register” with search engines, which 

is basically done for free if you know 

what you’re doing. It’s deceptive and 

worthless and comes from an offshore 

source. 

No Action Required 

No doubt you’ve received similar 

notices about domain name expiration 

and “registration.” You’ve 

received them by mail or gotten 

emails and/or phone calls. Many of 

our clients who have received these 

notices have contacted us over the 

years, asking if they needed to do 

anything. Almost always, they require 

no action unless they’re registered by 

the actual service that has contacted 

them. It pays to educate yourself. 

Legally, these companies are operating 

within the law. But that doesn’t 

necessarily make what they do right. 

They’re hoping that people are ignorant 

of the facts, not paying attention 

or scared by such an official looking 

“notice.” Who wants their website 

domain to go down? That would 

mean emails would go down, too. 

Can’t have that happen! “Better take 

care of this now while I’m thinking of 

it,” some people say. 

To be fair, the mailed notice says, 

“As a courtesy to domain name holders, 

we are sending you this notification 

of the domain name registration 

that is due to expire in the next few 

months. When you switch today to 

Internet Domain Name Services, you 

can take advantage of our best savings. 

Your registration expires June 

30, 2018. Act today!” 

Later in the notice it 

says, “You are under no 

obligation to pay the 

amounts stated below, 

unless you accept this 

offer. This is not a bill, it 

is rather an easy means 

of payment should you 

decide to switch your 

domain name registration 

to Internet Domain Name 

Services.” But this is the 

fine print, and the rest of 

the solicitation is skillfully 

crafted to draw your 

attention and make you 

think this is an actual bill. 

Even the company name 

seems official. It’s bordering 

on being deceptive, yet 

their lawyers have word-smithed it in 

such a way to keep them out of legal 

jeopardy. 

What to Do 

How do you know what to do when 

these notices come in? Know the 

facts. Where is your domain actually 

registered? If you don’t know, 

you need to find out. To find out 

where it’s registered, and to whom 

(hopefully you), visit https://whois. 

icann.org/en. Most of the time, your 

domain will be registered at places 

like GoDaddy, Network Solutions, 

ENOM, HostGator or some other 

large domain registration service. 

The owner of the shop needs to 

own the rights to your domain name, 

not your developer or anyone else, 

such as an employee. It needs to 

be the owner. In addition, if you 

pay your registration services a little 

extra, you can have your registration 

information hidden from public 

view. This will cut down on getting 

these annoying and confusing solicitations 

and protect you from falling 

prey to their tactics. 

BodyShop Business Contributing 

Editor Mark Claypool has more than 

30 years of experience in the fields 

of workforce development, apprenticeships, 

marketing and web presence 

management with SkillsUSA, 

the I-CAR Education Foundation, 

Mentors at Work, VeriFacts 

Automotive and the NABC. He is 

the CEO of Optima Automotive 

(www.optimaautomotive.com), which 

provides website design, SEO services 

and social-media management services.


MIG Brazing: It’s Here 

By Mitch Becker 

Are you capable of repairing a 

vehicle that requires MIG brazing? 

Whether you like it or not, that’s 

something you need to ask yourself. 

As you walk through just about any 

shop in America, you’ll find possibly 

one if not more vehicles using silicon 

bronze welding or what we call MIG 

brazing. It may not be needed for 

the repairs the vehicle is there for, 

but what if it was? Are you capable 

of fixing the vehicle? This question, 

whether you like it or not, is something 

you need to ask yourself. 

Research the equipment and training 

and you’ll see how this process 

is not only necessary but valuable to 

any shop. It’s critical that the shop 

perform the repairs correctly. MIG 

brazing has so many benefits that I 

see no slowdown in use by vehicle 

manufacturers and shops. 

MIG Brazing Defined 

Many vehicle manufacturers were 

searching for a procedure or option 

to use for joining mild steel, highstrength 

steel and ultra-high-strength 

steel. Squeeze-type resistance spot 

welding (STRSW) is great but not 

for all applications. Another option is 

MIG brazing. 

The benefits of MIG brazing are too 

great to ignore. The weight savings is 

beneficial, but the key factor is the 

ability to join steels without damaging 

the strength properties of the steel 

from heat. 

The repair industry has been 

adjusting to vehicle manufacturers’ 

requirements of lower heat in repair 

processes. STRSW and MIG brazing 

address these concerns. The problem 

with STRSW is that it can’t reach all 

areas. Heat is also a factor in corrosion 

issues with steel. Burning off or 

vaporizing the zinc coating or the 

galvanic coating defeats the protection 

offered against corrosion. The 

lower temperatures of MIG brazing 

reduce the damage to these coatings 

and leave the corrosion protection 

properties intact. And there are even 

more benefits to MIG brazing: 

1. Easy to train and learn. 

2. There is less chance of a burnthrough 

due to lower temperatures 

used in MIG brazing. 

3. Less warpage of panels. 

4. Easy sanding or finishing of MIG 

braze joints or other welds. 

These benefits are achieved by the 

fact that MIG brazing is an adhesion 

process vs. fusion process. Fusion 

involves the melting the steel to com- 


When performing MIG brazing, it’s important to watch your heat. It is not about melting base metals, but proper surface contact of filler metal. 

bine metals at temperatures around 

1,650ºC or 3,000ºF, but MIG brazing 

is done at a much lower temperature. 

The silicon copper-based wire is the 

only metal melting. The heat allows 

the “flow” of the silicon-based filler 

wire to form almost an adhesive bond 

between the metals being joined. The 

footprint size of this adhesion is what 

gives the weld its strength. The filler 

material will flow to where the heat 

is being applied past the weld edges. 

The low heat required to adhere the 

metals also protects the zinc coatings 

and maintains the strength of 

the steels. 

I do want to caution all shops at 

this point. The MIG brazing process 

is a much easier type of repair than 

traditional steel welds done in the 

past. The easy finishing and low 

warpage of panels has drawn technicians 

into using it on all vehicles, 

especially on sail panels and rockerpanel 

seam welds. However, MIG 

brazing should only be used if the 

vehicle manufacturer has written 

guidelines and/or has approved it. 

I see MIG brazing being used too 

liberally and where there is yet no 

recommendation when I do weld 

testing in shops. 

I also want to state that MIG brazing 

is required in the proper repair 

of many newer vehicles. No substitution 

or alternative is allowed. 

Vehicle manufacturers explicitly 

state when STRSW is required 

or—where STRSW electrodes cannot 

reach—when MIG brazing is 

to be performed. Read the welding 

requirements of all vehicles to understand 

the type of welds and welding 

equipment required for correct 

repairs. 

Conventional vs. 

Pulse GMA Welders 

MIG brazing can be achieved using 

traditional GMA (MIG) welding 

machines. You may have a welder in 

your shop capable of doing MIG brazing, 

as some conventional or short 

circuit GMA welders may be able to 

achieve proper welds in some applications. 

To be sure, however, you must 

do your research and proper training 

in welding parameters to be certain 

the welding is being done correctly to 

vehicle manufacturer requirements. 

One parameter that does make a difference 

is the specification by many 

vehicle manufacturers of at least a 

220-/230-volt welder. Having the correct 

power is a high priority for any 

weld to be successful. 

Vehicle manufacturers may require 

that GMA machines be capable of 

pulse welding. There is a major difference 

in the pulse requirements, and 

it’s not just the price of the equipment 

as the pulse feature does increase the 

price extensively. A machine not capable 

of pulse welding may make welds 

that look the same, but according to 

vehicle manufacturers, the strength 

difference between non-pulse and 

pulse welders may cause failures in 

the welds. The pulse requirements 

are similarly found in the aluminum 

welding process. So if your shop has 

set up for aluminum welding and has 

purchased a pulse welder for this reason, 

you’re set to go. 

Pulse welding is designed to offer 

heat control to the person welding, 

and that’s the name of the game: heat 

control. Pulse welding uses spray arc 

transfer to deliver droplets of molten 

metal to the surface. The pulse controls 

these droplets, producing less 

heat on the base metal. The computer 

controls the parameters of the weld 

once certain aspects are entered by 

the technician performing the weld. 

Pulse welders are somewhat more 

complicated to learn and operate than 

traditional welders. Once technicians 

learn how to use them and figure 

out how easy there are, many never 

go back to traditional welders. Weld 

quality is not only improved by MIG 

brazing and aluminum but also steel 

welding. The synergy option during 

pulse or traditional GMA welding 

makes any type of welding easier and 

reduces dressing welds and warpage 

considerably. 

In doing training with various 

equipment offered, I have to agree 

with industry assessments that it’s 

easier to produce quality welds with 

pulse welding than traditional welding. 

The heat control is why many 

manufacturers such as Honda require 

pulse welders. As MIG brazing is a 

push technique for welding, the pulse 

feature controls the bead and heat into 

the weld. A quality pulse welder could 

be one of the best investments a shop 

can make. Not only will you meet all 

vehicle manufacturer requirements, 

you’ll boost morale in the shop. 

As the requirements for pulse welding 

capabilities have been around for 

a while now, the choice of welders and 

costs have changed dramatically in 

the last year. If you do your research, 

Continued on page 42



Route 

Plan your route. The vehicle may 

need to drive north/south routes so 

as to avoid driving into the sun while 

testing. Be sure the route has all the 

parameters needed, such as signs and 

lines on the road. Failure to have all 

these parameters can be the difference 

between a test being successful 

or not. Vehicles may need to maintain 

highway speeds for up to 10 min. for 

completion of the dynamic test. 

Weather 

Weather can play a big role in testing. 

Rain, snow and clouds can have 

an impact on testing as these factors 

or lighting conditions could affect 

the sensors. 

Equipment 

Not every scan tool can do static 

or dynamic testing. On newer vehicles, 

a factory tool may be required. 

Whether you scan in-house or sublet 

it out, be sure the tools are right for 

the job. Scanning is not the same 

as static testing or dynamic testing. 

Scanning involves the reading 

of DTCs and functioning of the circuits. 

Recalibration is the aiming of 

sensors with static tests, dynamic 

tests or both. 

Obviously, the advanced cameras 

and systems can work in many 

challenging environments. During 

testing, these variables must be limited 

to calibrate the systems. You 

cannot calibrate or test with too 

many variables affecting the outcome 

because then you won’t know 

why the test failed. Did the test 

fail due to bad sensors or was it 

raining? 

MIG Brazing: It’s Here, continued from page 40 

This is what a good MIG braze should look like, but looks aren’t everything. That control 

is critical so as not to melt through or destroy the properties of the base metals. 

Welcome to the SEMA Show!, continued from page 27 

this industry, or that there has ever 

been a better forum than the one 

in the first week of November, to 

connect with the people and the 

things that can help position your 

business on the right side of the 

coming changes. 


RDE Series 

This year’s RDE series curriculum 

is special. Since we launched 

our first program in November 

2010, we’ve continually worked to 

make each year a bit different. In 

looking at the lineup this year, 

nearly half of the 20-plus regular 

sessions on Monday, Tuesday 

and Wednesday feature a first-time 

speaker, while the other half sees 

the return of some of our most 

favorite RDE alumni. 

On Thursday, our program will 

see another iteration of what has 

become one of my favorite events 

of the week: the OEM Collision 

Repair Technology Summit. The 

Summit is an ever-evolving program 

looking at the future of the 

industry and its relationship to 

the automakers, their certification 

programs, their design considerations 

and repair expectations, and 

the future of technology and transportation 

and the impact that will 

have on collision repair. It’s going 

to be an amazing day. 

Lastly, we plan to introduce a 

new program called IDEAS Collide 

Showcase on Friday (see p. 28 

in this edition of the SEMA Show 

Daily) that’s going to look at celebrating 

bold and wildly unconventional 

ideas that have the potential 

to transform and reshape how we 

think about collision repair and/or 

the business models associated with 

it. I’m beyond excited to take part 

in this first-ever event on Friday 

morning. 

If you haven’t registered for any of 

the aforementioned events yet, you 

can still do so at www.scrs.com/ 

rde. My personal advice would be 

to secure a Full Series Pass to take 

advantage of the best value and 

greatest flexibility throughout the 

week, and all of the events I have 

talked about in this article. 

If you do not pre-register, you 

can register for SCRS’ education 

programs on-site either at the main 

registration desk or in the hallway 

outside the education classes. 

They will all be held in the North 

Hall upper level (take the escalator 

by the food court) in rooms 

N233–N241. 

Once you’re at the SEMA Show, 

stop by the SCRS booth (North 

Hall Booth #11173) and share with 

us sessions that hit home, ideas 

that inspired or questions you 

have that we can help answer. Take 

advantage of the community we’ve 

fostered and use it to grow your 

network. Like I said before, there 

has never been a better time to 

take in the SEMA Show, and I can’t 

wait to connect with you as we 

work toward a more well-informed 

and better connected industry 

of tomorrow. 

Safe travels, and we’ll see you in 

Las Vegas! 

you’ll find a great quality welder for a 

fair price. 

Wire used for MIG brazing is silicon-based 

or CuSi. Honda states 

that shops need ERCuSi-A (USA) 

CuSi-3 (Euro) with diameter of .8. 

The shielding gas will be argon, as 

this is truly MIG welding. Be sure to 

follow welder guidelines on welding 

tips, liners and rollers as they will 

all make a significant difference in 

weld quality. 

Common Mistakes 

When performing MIG brazing, it’s 

important to watch your heat. It is not 

about melting base metals but proper 

surface contact of filler metal. If you 

use too much heat, you destroy the 

properties of steel and zinc; that’s the 

reason for using this type of process. 

When welding seams, be sure to 

use the welder in non-pulse mode 

as it will give you better results. The 

panels must have a proper root gap 

to allow the filler metal to flow to the 

backside. Once completed, the front 

and back side of the weld (doing the 

stitch process) must look similar. Be 

sure to practice heat control and allow 

cooling between stitches before pulling 

the trigger. Do not get greedy or 

go to fast as you may melt through or 

create too much heat and destroy the 

properties of the base metals. 

Take the Quiz 

1. What is MAG welding? 

2. What is MIG welding? 

3. What is MIG brazing? 

4. What’s the difference? 

5. What’s in your welding tank? 

6. Why does it matter? 

All other welds require the pulse 

mode on the welder and provide 

much better strength when this is 

used. Practice controlling the speed 

as you zigzag across the welds. The 

zigzag pattern allows heat to be created 

beyond the weld edges, which 

allows filler material to flow and make 

a large footprint. The pulse mode 

controls overheating of the metal during 

the weld. Be sure to slow down 

slightly as you cross the hole or recommended 

opening in the top metal 

as you weld. Also, watch the clamping 

pressure of parts; too tight will stop 

the filler metal from flowing into the 

heat zone. 

Always do destructive tests. Use 

metal from damaged parts to set up 

the welder. Take pictures and document 

all welds and procedures. 

Summary 

To all shop managers and owners: 

welding supply companies have made 

extensive changes to guide you in 

your purchase. Many offer welding 

testing or a test trial of the equipment 

before purchasing, either on-site or at 

their locations. Take advantage of this 

and make the right choice after testing. 

The investment of a good pulse 

welder is invaluable to a shop and 

some of the best money you’ll spend. 

The best advice I can give to a shop 

on this subject is to take the new 

MIG brazing BRZ02 hands-on training 

course from I-CAR. This course 

is done in your shop and can provide 

the best information and hands-on 

training you’ll find. 

Mitch Becker has been a collision 

industry trainer for 30 years and an 

I-CAR instructor for more than 25 

years. Contact him at 763-585-6411 

or mb227701@gmail.com.

POWERSPORTS 

& UTILITY VEHICLES 


AAC ........................... 38033 

Advertising Edge Inc............... 38015 

AO Coolers. ..................... 38003 

Arcimoto ....................... 38026 

Bonnier Events .................. 38011 

Buggy Whip Inc................... 36003 

CargoBuckle/IMMI ................ 36021 

Custom Show Emirates ............ 38029 

Directed. ....................... 37003 

DSRAIDER ...................... 38017 

GSP XTV Axles ................... 37016 

HISUN Motors ................... 37031 

Hornling Industrial Inc.............. 38013 

Icebear ........................ 37017 

Inferno USA Eyewear .............. 38019 

Metra Electronics Corp. ............ 37011 

Moon Buggy LLC ................. 37027 

Multi Seal ...................... 36017 

Optimate-The Battery 

Saving Charger ................. 37020 

OTR Wheel Engineering Inc.......... 36027 

RAM Mounts .................... 36033 

Rival .......................... 32295 

Roxor by Mahindra ............... 38007 

Sherp North America .............. 37005 

SuperATV. ...................... 37023 

Tarazon ........................ 53103 

Tie Boss LLC . . . . . . . . . . . . . . . . . . . . 37008 

Tuson RV Brakes ................. 37012 

US Chrome Cylinder Plating 

& Piston Coatings ............... 37001 

Vertically Driven Products .......... 36009 

WOWHIPS ...................... 38025 

Xprite. ......................... 36005 

Slingshot: 

The Ultimate 

Joyride 

The three-wheeled Slingshot 

roadster delivers a ride like nothing 

you’ve ever experienced. Each 

model is powered by a GM Ecotec 

2.4L DOHC four-cylinder engine 

and delivers 173 hp by way of a fivespeed 

manual transmission. Join 

the Polaris team in the Westgate 

Parking Lot and hop in the passenger 

seat as professional drivers take 

you on a joyride through a drift 

course, Tuesday, October 30, and 

Thursday, November 1, 9:00 a.m.– 

5:00 p.m.; and Friday, November 2, 

9:00 a.m.–4:00 p.m. 

Stop by the Westgate Parking Lot for a 

drifting ride in a Slingshot. 

Selling UTVs: Five Best Practices 

That Turn Shoppers Into Buyers 

By Mike Imlay 

Retailers operating in the off-road 

powersports segment may want to 

carefully review how their dealership 

or shop staff approaches and follows 

through with the customers who walk 

through the front door. 

Within the off-roading segment, 

side-by-sides (aka UTVs) have 

emerged as popular second vehicles 

for Jeep and truck enthusiasts. 

Beyond this crossover market, a 

growing number of newbie buyers 

are also opting for UTVs as their first 

forays into outdoor and powersports 

recreation, thanks to the economical 

price of admission. Nowadays, a 

reasonably capable stock UTV can 

be had for as little as $11,000, and 

manufacturers have become fiercely 

competitive in the race to offer consumers 

a bevy of tough, agile, trailready 

side-by-sides. 

Whether you are an actual UTV 

dealer or prefer to deal only in parts 


Within the off-roading market, UTVs are hotter than ever. Whether you’re a retailer selling 

the vehicles themselves or solely upgrade accessories, expert research has verified the five 

best practices that can give you a competitive edge. 

and accessories, the proper sales tactics 

can give you the essential edge in 

LastBoks New Product to Roll Out at the 

2018 SEMA Show 

Finally, a simple 

solution to a long-time 

problem. LastBoks is a 

cargo box that fits in 

the tail end of a truck 

bed. LastBoks keeps 

your stuff secure and 

within reach in your 

truck or SUV. It protects 

your vehicle as 

well as your cargo. 

Come see us in the 

Upper South Hall. 

Visit LastBoks in 

Booth #37200. 


this highly competitive climate. And 

now there’s research to prove it, courtesy 

of the recent “U.S. UTV Industry 

Benchmarking Study” released 

by Pied Piper, a company based in 

Monterey, California, with 15 years of 

experience developing and measuring 

successful dealer sales programs. 

“The UTV study is interesting for 

us because that market overlaps powersports 

and also the outdoor powerequipment 

folks,” said Fran O’Hagan, 

Pied Piper president and CEO. “This 

is the first time that we have done 

anything to understand their part of 

the business. It’s very useful if a manufacturer 

and its dealers have a way to 

measure how effectively a dealership 

sells—something factual, not somebody’s 

opinion. What specifically is a 

dealership doing that is going to turn 

shoppers into buyers? And what are 

they not doing?” 

For its UTV report, Pied Piper 

applied its PSI methodology—or 

“prospect satisfaction index,” which 

focuses solely on the sales behaviors 

that actually convert lookers into 



Media Preview to Give Media Early Access to 

Truck Innovations 

The Light Truck Accessory Alliance (LTAA) 

will host its annual media preview event at the 

2018 SEMA Show, where select LTAA exhibitors 

will bring their hottest products for display in an 

exclusive media preview. The Monday event offers 

media a sneak peak at the SEMA Show’s hottest 

light-truck products. Members of the media will 

be able to photograph and inquire about the products 

on display, getting a head start on their full 

week of Show activities and gain exclusive early 

access to the manufacturers prior to Show open. 

The LTAA will also present the Influencer of 

the Year award to a media member who does an 

exemplary job at covering the truck market. The 

event will be held on Monday, October 29, from 

12:00 p.m.–2:00 p.m. in the Media Center (S229), 

located on the Skybridge in the Las Vegas Convention 

Center. New this year, the event will move to 

a two-hour preview, so both exhibitors and media 

can expect a busy floor. 

LTAA’s Media Preview will be held on Monday, October 29, in the Media Center on the Skybridge in room S229. 

Selling UTVs: Five Best Practices That Turn Shoppers Into Buyers, continued from page 43 

purchasers—over a seven-month 

period to rank the most successful 

UTV dealerships, along with the 

sales practices associated with their 

success. The survey measured treatment 

of UTV shoppers who visited a 

dealership through a mix of “mystery 

shoppers” and scoring across 60-plus 

industry indicators for sales success. 

Regardless of dealership rankings, 

O’Hagan said that there were five basic 

sales behaviors universally shared by 

retailers who topped the list: 

1. Selling Yourself, the Sales Person: 

“If we take this first one, selling 

yourself, that’s a little misleading,” 

O’Hagan said. “I’m not really saying, 

hey, I’m a wonderful person. 

What it means is that I’m building 

rapport and I’m making a positive 

first impression. There’s a cliché in 

selling anything, which is that we 

humans buy from people we like. 

And it’s really true. It’s very simple. 

You need to set a positive first 

impression.” 

2. Selling the Dealership: This 

second step is all about letting 

the customer know that they’ve 

found a business that offers them 

With the UTV market growing, the aftermarket is also thriving for parts and accessories that 

UTV owners crave, including shocks and suspension upgrades, wheels and tires, lighting 

and safety equipment, and mobile electronics and infotainment options. 


something more than UTVs, parts 

or accessories. Don’t be afraid 

to present your business’ background. 

Is it family owned? Has it 

sold UTVs for a number of years? 

Perhaps it’s your post-purchase 

services that make you stand out. 

Or perhaps it’s selection, awesome 

techs, special UTV outings 

or events. “Any dealership should 

be able to list a bunch of reasons 

that the customer has come to the 

right place,” O’Hagan asserted. 

3. Understanding the Customer: 

“You need to understand the customer 

to match their needs with 

product features,” O’Hagan said. 

Get to know the customers. Listen 

to their questions and answer 

them helpfully. Introduce them to 

products appropriate to their needs 

and budget. Involve them through 

a walk-around or a see-and-touch 

experience. If it’s a vehicle, get them 

to sit inside and, if possible, offer 

a test drive. If they’re shopping 

parts or accessories, demonstrate 

how the products work. Exchange 

knowledge and give your customer 

reasons to buy. 

4. Asking for the Sale: According to 

O’Hagan, an incredible number of 

sales people skip this step. “One 

reason is that we humans don’t like 

rejection,” he said. “So maybe we 

size up the customer and tell ourselves 

that they’re just looking or 

maybe they’re not serious or whatever 

it is. I have to ask for the sale. 

I have to get contact information 

to be able to follow up.” Of course, 

how a sales person does so will 

depend on region and customs, 

along with the product selections 

and the flavor of the store or dealership. 

“It can be the softest of soft 

closes—just inviting the customer 

to sit down at your desk,” O’Hagan 

suggested. “Or it can be asking, 

‘Are you interested in buying this 

product from me today?’ The point 

is that we have to ask customers 

to buy in order to get their ‘yes’ 

or state their concerns so we can 

address them.” 

5. Following Through: “Statistically, 

out of five customers who initially 

walk into a dealership to 

shop UTVs, only one of them 

buys during that visit,” O’Hagan 

said. “The other four walk out 

without buying.” That doesn’t 

mean they will never buy, but it 

does mean a sales person needs 

to get their contact information 

and stay in touch. Make yourself 

a friendly resource until they’re 

ready to buy. That way they return 

to you. 

Complete Pied Piper PSI industry 

study results are available to 

national dealer groups. For more 

information about the Pied Piper 

Prospect Satisfaction Index and the 

firm’s proprietary PSI process, go to 

www.piedpiperpsi.com.


AMSOIL Launches Innovative Packaging 

Solution for Challenging Gear Lube 

Applications 

AMSOIL has unveiled a revolutionary new packaging system for hardto-reach 

gear lube installations. The new AMSOIL Severe Gear Easy-Pack 

eliminates the challenges presented when changing gear lube by providing 

less mess, reduced waste and easier access. 

The innovative flexible packaging allows for improved maneuverability 

and access to fill holes, even in 

confined spaces. This results in 

less mess and less wasted product 

than commonly seen when using 

traditional quart containers. The 

Easy Pack has undergone extensive 

testing and development to 

ensure a durable, all-in-one package 

that can withstand even the 

most aggressive handling. 

Easy Packs are available with 

AMSOIL Severe Gear 75W-90 

and 75W-140 100% Synthetic 

Gear Lube. 

Visit AMSOIL Inc. in Booth 

#24713. 

Viper Powersports GPS VPS450 Now 

Shipping 

Directed announced 

that it is now shipping 

the all-new Viper Powersports 

GPS model 

VPS450. The innovative 

VPS450 takes Directed’s 

popular Viper SmartStart 

experience off-road. 

“The Viper Powersports 

GPS is a revolutionary 

product designed 

specifically for today’s 

popular powersports 

vehicles—ATVs, watercraft, motorcycles and snowmobiles,” said Directed 

Vice President of Connected Car Geoff Weathersby. “The Viper VPS450 

provides consumers peace of mind knowing their powersports vehicles are 

safe and secure when they are away from their vehicles. If the vehicle is 

moved or tampered with the customer receives a notification to his or her 

phone and can locate the vehicle using GPS.” 

The Viper Powersports GPS is weather resistant and includes a starter 

kill, accelerometer and a tamperproof backup battery. 

Visit Directed in Booth #37003. 


BATTLE OF THE BUILDERS PREVIEW 

Christopher Varner, ’10 Jeep Wrangler 

TIS Wheels, Booth #62125 

The Jeep Wrangler remains one of the most popular vehicles to customize 

in the automotive aftermarket. The people at Varnbilt Motorsports have 

done just that with this ’10 Jeep Wrangler. Under the hood is a Camaro 6.2L 

SS engine with an in-house, custom-built intake system and a JAMO 3-in. 

exhaust. Along with the new engine, this Jeep has been upgraded for off-road 

with 24x14 TIS off-road wheels and Dirt Logic 2.5 coilovers. The exterior is 

finished with a blue paint job and a custom Kevlar-texture. The interior finish 

includes Roadwire black and blue suede. 

Jared Grossman 

ZDOG Truck Tool Boxes, Booth #34308 

Melding performance and heavy-duty charm, this RAM Sport 1500 4x4 is off-road ready, courtesy of Jared 

Grossman. Under the hood rests a 5.9 Hemi V8 capable of 410 hp and 410 lb.-ft. of torque. It is equipped with 

a K&N 77 series cold intake, Edelbrock Performer Cylinder Heads and a Cherry Bomb Extreme Exhaust. The 

truck bed has green bedliner by OC Rhino Linings, matching the custom green headlights from Herculeds 

and the green LED wheel rings from LEDWheelKit.com. The wheels themselves are 20x12 Centerline LT3’s 

with a Superlift Suspension 6-in. lift kit, Bilstein DP1 Shocks, and Atturo Trailblade Boss 375x55x20 tires. 


EMISSIONS LAB INSTALLATION CENTER TRAINING CENTER VEHICLE TECHNOLOGY TECH TRANSFER 

YOUR GARAGE 

Now you can have the same ground-breaking CAD files 

that are used by OEMs to build their factory vehicles. 

The Tech transfer program gives you access to: 

42,000 OE CAD files for more than 

59,808 vehicle applications 

With the SEMA Garage, you can design with precision, 

shorten your development cycle and improve quality. 

Call us today at 909-978-6732. 

NEW FILES: 

CUMMINS AND 

DYNACORN 


SEMAGARAGE.COM 

FOR MORE INFORMATION, VISIT US AT SEMA CENTRAL

GLOBAL TIRE EXPO 

POWERED BY THE TIRE INDUSTRY ASSOCIATION 


Accufill Technology Co. Ltd. .................40138 

Achieva Rubber Corp. .....................42247 

Achilles Radial ...........................40196 

Advance Tire Wholesale....................41293 

Alliance Tire Americas Inc...................41185 

Allied Wheel Components Inc./Raceline Wheels ..42043 

Alligator North America Inc. .................42297 

AME International ........................41191 

American Omni/Thunderer..................43099 

Andreoli Software ........................42263 

Anji Rubber Industrial Co. Ltd. ...............40142 

A.O.K. Industrial Co........................44296 

ASA Automotive Systems...................41043 

ATEQ TPMS Tools LC ......................40217 

Atturo Tire Corp. .........................43221 

Aufine Group Co. Ltd.......................41295 

Autel US Inc. ............................43263 

Autopromotec ...........................43286 

Barkley ................................42311 

Bartec USA LLC ..........................40039 

Bee Line Co. ............................42172 

Best Choice International Trade Co. Ltd.. .......40304 

BFGoodrich .............................62110 

BKT USA Inc. ............................41137 

Blackstone Rubber Industries (India) ..........43325 

Branick Industries ........................42205 

Cangzhou Sheen Auto Parts Co. Ltd. ..........44325 

Cattini Oleopneumatica Srl .................43290 

Chaoyang Long March Tyre Co. Ltd............40187 

Chariot Concepts/TruStack Tire Dolly ..........40114 

CIMS Tire Registration .....................44288 

Coats..................................43129 

Continental Tire Extreme Experience ..........69000 

Cooper Tire .............................43019 

Corghi USA Inc. ..........................43185 

Counteract Balancing Beads Inc. . . . . . . . . . . . . .40083 

Cronus Tire Co. Ltd. .......................43297 

Cub Group ..............................40207 

Daeho Industry/Pacific Treads ...............40082 

Deestone Corp. Ltd. .......................40104 

Deldo Autobanden NV .....................43326 

Dill Air Controls Products ...................41209 

Dong Ah Tire & Rubber Co. Ltd. . . . . . . . . . . . . . .40122 

Dongying Fangxing Rubber Co. Ltd. ...........41221 

Duraturn Tires ...........................40027 

Duro Tire ...............................43196 

Enforce Products .........................42163 

ESCO ..................................41299 

Exactra Inc. .............................42274 

Exmile Tire North America . . . . . . . . . . . . . . . . . .45274 

Falken Tires.............................50028 

Federal Tire . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40186 

FILCAR.................................42289 

Foreign Tire Sales Inc. .....................40047 

Foundation For Export Promotion.............44324 

Freedomsoft ............................41051 

Fury Offroad Tires ........................43251 

Gaither Tool Co. Inc........................42191 

GEM-CAR...............................41285 

Goodtire Rubber Industrial Co. Ltd. ...........40100 

Greenball Corp. ..........................41127 

GTC North America Inc. ....................42257 

Guang Dong Victor Electronics Co. Ltd. ........43333 

Haltec Corp..............................40061 

Hamaton Inc. ............................40287 

Hanksugi Japan Tire Ltd. ...................40144 

Haweka USA/Allpart Supply .................40133 

Henan Farride Rubber Technology Co. Ltd.. .....44313 

Himile .................................44275 

Hixih Tires ..............................40276 

Horizon Tire .............................41233 

Huf North America ........................43271 

Hunter Engineering Co. ....................41013 

Hwi Li Hwa Auto Parts (Tire Supplies) .........42201 

Industrias Vermar, S.A. de C.V. ...............40336 

INSA Turbo Tires .........................44337 

ITRS/Bestpatch ..........................43321 

Jiangyin Chuangxin Tyre Valve Co. Ltd. ........43331 

JK Tyre-Tornel ...........................40225 

JMK Computerized TDIS Inc. ................41082 

Kelsey Tire Inc. ..........................40019 

Kenda Tires .............................43091 

Ken-Tool ...............................40126 

Keter Tire...............................42251 

Kex Tire Repair ..........................43161 

King Auto TPMS..........................43336 

KJC Engineering Inc. ......................41213 

Koryo Tires .............................40201 

Lakin Tire West ..........................40013 

LAUGFS Corp.(Rubber) Ltd. .................44331 

Lenston Rubber Technology Co. Ltd. ..........40337 

Leonardo ...............................45302 


See All the Industry Has to Offer 

at the 8th Annual Global Tire Expo 

In its eighth year, the Global Tire 

Expo—Powered by the Tire Industry 

Association (TIA) will take place 

in the South Hall of the Las Vegas 

Convention Center during the 2018 

SEMA Show. Each year, the Show 

continues to grow with tire manufacturers 

adding more interactive events. 

The Global Tire Expo is a tire exhibition 

and conference that serves the 

needs of tire dealers and tire business 

community. Targeted to all segments 

of the tire industry, including 

light-duty, medium-duty, heavy-duty, 

retreading, recycling and more, the 

Global Tire Expo serves as the tire 

industry’s comprehensive industry 

trade gathering place. 

Product categories you’ll find at the 

Show include passenger cars, trucks 

and off-the-road (OTR), equipment, 

recyclers, retreaders, suppliers and 

The Tire Industry Association 

(TIA) will once again host the Tire 

Industry Honors Awards Ceremony 

on Monday, October 29, at Paris Las 

Vegas Hotel. 

At the ceremony, TIA will induct 

new members into the Tire Industry 

Association Hall of Fame and honor 

the recipients of 

the Ed Wagner 

Leadership Award. 

The 2018 Hall 

of Fame inductees 

are Bob Majewski, 

president of 

Sumerel Tire Service 

Inc., and Arvind 

Poddar, chairman 

and managing 

director of 

Balkrishna Industries 

Ltd. Recipients 

of the 2018 

Ed Wagner Leadership 

Award are 

Mike Baggett, 

Mark Rhodes of Plaza Tire (left) and 

Craig Wortham of Alyeska Tire share their 

insights and best practices with the audience 

at the Tires at 2 session at the 2017 

Global Tire Expo. 

affiliated organizations. 

Opportunities for networking, 

social events, educational sessions as 

well as participation in an incredible 

trade show are all part of the Global 

Tire Expo’s activity-packed week. 

The 2018 Global Tire Expo—Powered 

by TIA takes place Monday, 

October 29 and runs through Friday, 

November 2. 

Celebrate Your Colleagues at the 

Tire Industry Honors Event 

a former Yokohama Tire Corp. 

employee, and Freda Pratt-Boyer, 

senior auditor for the Purcell Tire Co. 

Tire Review will also announce 

the winners of its 2018 Top Shop 

Award. Started in 2007, the Top Shop 

Award recognizes independent tire 

dealers each year that best epitomize 

the key attributes 

and values of a 

highly successful 

business. 


9:00 a.m.–9:30 a.m. 

TIA Board Continental Breakfast 

9:30 a.m.–12:00 p.m. 

TIA Board of Directors Meeting 

8:00 a.m.–2:00 p.m. 

TRMG Meeting 

9:00 a.m.–4:00 p.m. 

TIAE Meeting 

12:00 p.m.–12:30 p.m. 

Annual Membership Meeting 

(open to all members) 

12:30 p.m.–2:00 p.m. 

TIA Appreciation Lunch With State and 

Provincial Executives (by invitation only) 

2:30 p.m.–5:00 p.m. 

TRIB Meeting 

5:00 p.m.–6:00 p.m. 

Cocktail Hour (complimentary tickets; 

open to all members) 

6:00 p.m.–8:00 p.m. 

Tire Industry Honors Awards Ceremony 

(ticketed event open to all members 

and Show attendees) 

8:00 p.m.–10:00 p.m. 

TIA Welcome Reception (Tickets are $65 

per person; open to all Show attendees) 


9:00 a.m.–5:00 p.m. 

Global Tire Expo— 

Powered by TIA/SEMA Show 

10:00 a.m.–11:00 a.m. 

TPMS at 10: Understanding Original 

Equipment TPMS 

10:00 a.m.–11:00 a.m. 

Truck Tires at 10: Wheel Torque for Trucks 

and Trailers 

12:00 p.m.–1:30 p.m. 

TIA Past Presidents Luncheon (by invitation only) 

2:00 p.m.–3:30 p.m. 

Tires at 2: Successful Tire Dealers Share 

Their Secrets 


9:00 a.m.–5:00 p.m. 



10:00 a.m.–11:00 a.m. 

ATS at 10: Puncture Repair Facts 

10:00 a.m.–11:00 a.m. 

Truck Tires at 10: 

Tire Preventing Irregular Treadwear 

Hon- 

11:10 a.m.–11:30 a.m. 

Press Conference 

12:00 p.m.–1:00 p.m. 

TIA’s 2018 Legislative Review 

2:00 p.m.–3:00 p.m. 

Management at 2: Servicing the Next 

Generation of Consumers and Vehicles 


9:00 a.m.–5:00 p.m. 



Friday, November 2 

9:00 a.m.–4:00 p.m. 



#SEMA2018 | SEMA Show Daily 47 

The 

Industry 

ors Awards Ceremony 

starts at 

6:00 p.m. The 

event is open to 

all TIA members 

and Show attendees 

but tickets 

are required. For 

more information, 

go online to 

www.tireindustry. 

org. 

GTE Events At-a-Glance








WHEELS & 

ACCESSORIES 


Alex Global Aerospace Technology Inc.. ........46099 

Aluminum Wheels Manufacturing Inc. .........44287 

American Force Wheels ....................62117 

American Truxx/Kraze Wheels ...............46105 

Atrump Machinery Inc......................47179 

Autom Wheel ............................45221 

Autopulit-Maquinaria Para el 

Pulido Automatico, S.A....................48129 

AVA Wheels .............................48093 

Azad Wheels ............................45225 

Bayspeed Aero Kit . . . . . . . . . . . . . . . . . . . . . . . .48083 

Bimecc USA Inc. .........................47079 

Blaque Diamond Wheels ...................46125 

BSI Wheels .............................46185 

Cangzhou Shengshiweiye Automobile 

Accessory Co. Ltd. ......................48238 

CEMB USA..............................43231 

Changzhou Hongsheng Machine 

Fittings Factory.........................48089 

Cherng Yi Hsing ..........................48219 

Corleone Forged .........................46083 

Cosmis Racing Wheels/Silver’s Suspension . . . . .50201 

Cragar Wheel............................46059 

Custom Wheel Accessories Inc. ..............45053 

Custom Wheel Solutions LLC ................45233 

DB Motoring Group .......................48135 

Deluxe Wheel Co..........................46191 

Design Infini Inc. .........................48101 

Direct Wheel ............................47121 

Direct Wheel Source ......................47185 

DNA Specialty Inc. ........................48197 

DUB...................................62114 

Dynamic Wheel Group/ITM..................46229 

Elite Wheel Warehouse ....................46047 

Enkei Wheels............................47029 

ESM Wheels ............................45209 

Euro Racing Wheels.......................46163 

Excalibur Wheel Accessories ................47018 

EZ Blust Japan ..........................44326 

Factory Reproductions .....................46091 

Farad..................................48121 

Ferrada Wheels ..........................47167 

Forgiato ................................46024 

Fracing Wheels ..........................44323 

Fujian Shenlika Aluminum Industry 

Development Co. Ltd. ....................47221 

Galaxy Wire Wheels .......................46028 

GATZ China .............................47239 

Giovanna Wheels .........................45115 

Gorilla Automotive Products.................45041 

Grade Fortune Ltd.........................48190 

Guangzhou Jova Car Accessories Co. Ltd. ......49238 

GUNIWHEEL.............................52439 

Hands Corp. Ltd. .........................46215 

Hangzhou Boruike ........................43337 

Hebei XST Wheel Weights ..................46216 

Inforged International Co. Ltd. ...............47233 

Jianda Auto Parts & Wheel Accessories ........45185 

Jiangsu Saintek Co. Ltd. ...................48095 

Jiangyin Premier Autoparts 

Industry Co. Ltd.........................45213 

Jiaxing Fengpai Wheel Co. Ltd. ..............48109 

Jiaxing Tangdong Auto Parts Co. Ltd. ..........48133 

Katana Wheels/Saffiro Tires/Arroyo Tires .......43111 

Kinghwa Toptrue Wheel Co. Ltd...............47197 

Konig American ..........................43083 

Kunshan Zhongyite Machinery 

Industrial Co. Ltd. .......................52141 

L&B Forged .............................47193 

Lawrence Auto Machinery Co. Ltd.............44263 

Lexani Wheel Corp. .......................45133 

LT Auto Parts ............................48079 

Luxxx Alloys, Luxxx HD, Versatyre ............43257 

McGard LLC.............................45019 

MGP Caliper Covers.......................46079 

MKW Wheels ............................47037 

Momo Forgestar .........................46063 

MV Forged..............................48187 

National Wheel Accessories .................48162 

Ningbo Fortune Auto Parts 

Manufacturer Co. Ltd.....................45217 

Ningbo Haishu Elite Auto Parts Co. Ltd. ........46238 

Ningbo Qiyao Auto Parts Factory .............48188 

Ningbo Qiyu Forged Wheels .................48239 

Ningbo Siming Automotive..................48191 

Ningbo Xiangheyuan Autoparts Co. Ltd. ........47163 

Ningbo Yinzhou Huachi Auto Parts Co. Ltd.. .....46026 

Ningbo Yinzhou Jinuo Auto Accessories Co. Ltd. ..46021 

ORBIS .................................44317 

Paragon Luxury Wheels ....................47061 

PDW International ........................46197 

Prime Wheel Corp.........................46019 

Protech Wheel Industrial Co. Ltd. .............48177 

PWC Forged Wheels.......................48115 

Revolution Supply/PDQ TPMS/Coyote Wheel 

Accessories/Oro-Tek TPMS................46030 


Wheel Market Trends 

How Consumers Will Roll in 2018 and Beyond 

By Mike Imlay 

Wheels and tires are fundamental 

to every automobile and therefore 

remain aftermarket staples. The “2017 

SEMA Market Report” estimates the 

current custom wheel market to be 

worth $1.21 billion in sales. 

Gavin Horlick, Voxx Products vice 

president and immediate past chairman 

of the SEMA Wheel & Tire 

Council (WTC), saw parallels between 

the uncertainty surrounding ADAS 

technology and the recent impact 

TPMS had on the wheel industry. 

The latter, he said, was a significant 

change for the wheel and tire market 

five to seven years ago. Nonetheless, 

the aftermarket quickly embraced the 

new technology, adjusted product, 

and learned to leverage it. 

“SEMA supported our WTC 

research, which we then basically 

distributed to aftermarket retailers, 

warehouse-distributor wholesalers 

and the manufacturers,” Horlick said. 

“Within about a year, everyone’s prod- 

ucts were aligned to accept TPMS 

monitors. Now it’s second nature— 

everyone builds wheels that accept 

the sensors. I think that smart-tire 

interaction is going to have a lot of the 

Wheel and Tire Professionals 

Connect at the SEMA Show 

The Wheel & Tire Council 

(WTC) will be hosting 

events that allow members 

of the aftermarket wheel 

and tire community to 

meet, mingle, collaborate 

and celebrate industry 

leaders at the SEMA Show 

in Las Vegas. The events 

include networking at the 

council’s annual reception, 

to be held Tuesday evening 

at 5:00 p.m. at the Renaissance 

Hotel pool. 

Attendees who walk the 

Lower South Hall of the Las Vegas 

Convention Center at the Show 

will be passing the booths of hundreds 

of WTC-member companies. 

Fundamentals to every vehicle, wheels and tires remain staples of the aftermarket and 

among the first upgrades vehicle owners will make. In evidence at the 2017 SEMA Show 

were beefy truck and Jeep assemblies, but expect virtually every wheel and tire segment 

to grow steadily in 2018. 

The WTC’s events at the SEMA Show are aimed at creating 

community among wheel and tire professionals 

through engagement with the council. 

All employees of WTC-member 

companies are encouraged to connect 

with their fellow members and 


same characteristics and questions, 

[especially] for the tire companies 

that are building compounds that are 

going to be used on future vehicles. 

I think there are probably a couple of 

companies at the OEM level that are 

developing the technology to interact 

with the car systems, and the companies 

that are Tier-2 or Tier-3 tire suppliers 

are going to have to understand 

the technology pretty quickly to come 

out with the same thing.” 

What smart tires will actually do 

is still unclear. However, if aftermarket 

wheel and tire packages alter 

unsprung weight or rotational mass— 

or even the diameter or width of 

the finished wheel and tire assembly—they 

could conceivably interfere 

with the newest technologies now 

found on cars and trucks. That, in 

turn, could adversely affect performance 

and safety, meaning that the 

wheel segment can expect an urgent 

need for knowledgeable retailers and 

installers to properly suggest product 

and maintain the systems. 

For the present, the new technologies 

literally shaping today’s wheels 

center around manufacturing and 

production. Flow-form aluminum 



Wheel Market Trends, continued from page 55 

casting continues to improve, and 

enhanced robotics and quality-assurance 

techniques are spreading to more 

and more manufacturing plants in the 

United States and Asia, significantly 

reducing operator error, especially at 

machining stages. 

“Cast-aluminum wheels are fairly 

heavy by nature of their production 

process,” Horlick said. “As more automation 

is introduced into the production 

process, the finish quality of the 

parts becomes more consistent and 

the weight is often reduced. That can 

equate to the vehicle performing a 

little bit better compared to a traditional 

cast-steel wheel.” 

Style Trends 

No matter how they are manufactured, 

wheels are among the biggest 

style statements the average consumer 

can make to a car or, more likely, 

a truck. And “big” remains 2018’s 

operative word. 

“Like last year, the big-diameter 

truck applications were certainly the 

paramount trend at the 2017 SEMA 

Show,” Horlick noted. “We saw a lot of 

forged, eight-lug, wide, tall-diameter 

truck wheels. But it’s really important 

In the wheel market, expect the ongoing 

improvement of aluminum casting and 

quality assurance technologies, along with 

increasingly innovative designs. The Voxx 

Falco wheel’s Flip Cap allows for multiple 

bolt circle diameters to reduce inventory, 

while having the appearance of a exposed 

lug, direct drill styling. 

to remember that a lot of times that’s 

a fairly regionalized market. So that’s 

absolutely the trend down in Texas 

and maybe in other areas of the South 

and in Southern California. But that’s 

not a trend we’re seeing in the Northeast 

or in areas around Detroit or the 

Pacific Northwest. The people who 

are customizing vehicles aren’t doing 

the 6-, 8- or 10-in. lifts required to fit 

those massive tire and wheel assemblies 

on truck applications. They’re 

maybe using a 20x10, 20x12 or 22x12 

size, which is starting to trend toward 

bigger, more robust wheels, but it’s not 

as extreme as what we expect to see at 

the SEMA Show.” 

The extremes include 1-ton truck 

applications sporting beefy 26x14 or 

26x16 forged truck wheels. But since 

they’re expensive to produce, such 

wheels are usually cost-prohibitive 

to the average consumer, and the 

requisite custom suspension components 

only add to the price tag. 

Consequently, many customizing 

consumers opt for a deep-lift truck 

design with 20x10 or 20x12 wheels. 

The advantages can include readily 

available tires and significantly lessexpensive 

cast wheels. 

In terms of passenger applications, 

concave designs remain incredibly 

popular. 

“The passenger market is becoming 

a little more segmented, too,” Horlick 

added. “Ten years ago, it was the 

import-tuner scene, and wheel manufacturers 

were able to build a few part 

numbers that sat on every vehicle. 

Now, because of social-media influence, 

consumers who are driving, say, 

Although more expensive than the average 

cast wheel, forged designs for trucks and 

Jeeps remain consumer favorites. Allied 

Wheel introduced this 20-in. Raceline Modular 

Double Beadlock wheel at the 2017 

SEMA Show. It features a long drop center 

for customized back spacing. 

a Ford Mustang are putting particular 

application products on their vehicles, 

where that’s not necessarily the same 

application or the same kind of design 

features that we’d see on a different 

vehicle such as a Chevrolet Camaro 

or a Dodge or even a high-end Lexus.” 

Whatever comes, aftermarket 

retailers will be on the front lines of 

identifying high-quality wheel and 

tire products, demonstrating superior 

technical know-how, and upselling 

consumers with value propositions 

that clearly explain why the highertech 

innovations are worth the cost. 

Wheel and Tire Professionals Connect at the SEMA Show, 


council leadership while at the Show. 

Nonmembers are also encouraged 

to learn more about WTC membership 

and the benefits that come 

with it. 

Be sure to catch up with WTC 

select-committee members on the 

morning of Thursday, November 1, 

outside the Global Tire Expo located 

in Lower South Hall to learn about 

the latest updates to council initiatives 

and resources that are available 

to member companies. The goal is to 


help businesses succeed in the wheel 

and tire industry. Select-committee 

members and SEMA staff will be on 

hand to discuss how individuals can 

become more involved in the industry 

through the WTC. 

“The wheel and tire segment of 

the industry is heavily represented 

at the Global Tire Expo,” said Greg 

Parker, WTC chair. “There are literally 

thousands of industry employees 

and affiliates in attendance, and the 

WTC is already working on new 

Meguiar’s Introduces Advanced Wheel Cleaner 

Meguiar’s Ultimate All Wheel Cleaner is an active gel formula that clings to wheels and stays 

wetter longer, providing better cleaning action than traditional foaming wheel cleaners. This 

advanced chemistry blends road-grime-attacking surfactants with active brake-dust-dissolving 

agents that work to quickly loosen dirt, grime and brake dust with little or no agitation. 

pH-balanced and acid-free formula will not harm wheels or painted brake components and 

safe on sensitive surfaces such as polished and uncoated aluminum wheels. Comes in a 24-oz. 

spray bottle. 

Visit Meguiar’s in Booth #23643. 


and exciting opportunities for those 

groups to engage and network with 

each other. As of now, the best way 

to tap into this resource is by attending 

the WTC reception on Tuesday 

night at the Renaissance Hotel pool. 

There will be many segment leaders 

in attendance, as well as SEMA 

Board members and Hall of Famers 

who you can meet and network with. 

We hope everyone who loves wheels 

and tires will make it the can’t-miss 

opportunity of their week.” 

WHEELS & ACCESSORIES 



Rev Wheel LLC ..........................46025 

RideStyler by Burkson . . . . . . . . . . . . . . . . . . . . .46052 

Rohana Wheels ..........................47067 

Rotawheels .............................45035 

RTX Wheels .............................48181 

Rucci Forged Wheels ......................45197 

Savini Wheels LLC/Grid Offroad ..............45047 

Shandong Better Wheel Co. Ltd...............47058 

Shandong Meika Wheel Co. Ltd. .............52315 

Shandong Zhengyu Wheel Group Co. Ltd. ......46212 

Standards Testing Laboratories ..............45163 

Stellar Wheels ...........................47225 

Strada Wheels Inc.........................47105 

Stud Kleen..............................43323 

Styluz Wheels ...........................48113 

Topline Products .........................45079 

True Spike Lug Nuts ......................47175 

TSW Alloy Wheels ........................45093 

2CRAVE ................................47089 

TW Racing Parts Inc. ......................47213 

Ultra Wheel Co. ..........................47097 

Uniauto ................................45031 

U.W.T. Inc. ..............................44274 

Varro Wheels ............................47209 

VCT Wheels .............................48209 

Velocity Wheel ...........................45167 

Vision Wheel ............................47017 

Vorsteiner ..............................47053 

Voxx Wheels ............................46033 

The Wheel Group/Wheel-1..................43063 

Wheel Pros .............................43049 

WheelRepairUS ..........................48184 

White Knight Wheel Accessories .............46041 

Xiamen Sunrise Group Co. Ltd. ..............45191 

XIX Wheels..............................46055 

Xtreme Force Wheels......................48225 

Xtreme Mudder ..........................48203 

XXR Wheels .............................45061 

Yangzhou Haina Auto Parts 

Manufacturing Co. Ltd....................47238 

ZCC/Zenas..............................47203 

Zhejiang Baochi Industry & Trade Co., Ltd ......46056 

Zhejiang Baokang Wheel Manufacturer Co. Ltd...46040 

Zhejiang Buyang Autowheel Co. Ltd. ..........48212 

Zhejiang Hongxin Technology Co. Ltd. .........47085 

Zhongxin Wheels .........................48216 

Zhuhai EST M&E Equipment Co. Ltd. . . . . . . . . . .45336 


RACING & 

PERFORMANCE 



Mitsubishi Turbocharger....................24829 

Mittler Bros. Machine & Tool ................20537 

Mobil 1 ................................24243 

Moroso Performance Products 

& Competition Engineering ................22417 

Mothers Polish...........................22957 

Motive Gear/Richmond ....................23661 

Moton/AST Suspension ....................24949 

Motor State Distributing....................21209 

Motor Trend Group (Formerly TEN) ............22743 

Motovicity Distribution .....................24525 

Motul..................................24721 

Mubea .................................51419 

Mustang Dynamometer ....................21241 

NASCAR................................22299 

Nashin USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23219 

National Emblem Inc.......................22730 

Netami USA Inc...........................70002 

The Next Generation ......................52131 

NGK Spark Plugs (U.S.A) Inc. ................23343 

NGR Performance ........................53206 

920 Engineering .........................21759 

Ningbo Henri Development Trade Co. Ltd. ......20636 

Ningbo Sunrising Silicone Hose Co. Ltd.. .......24823 

Ningbo USJ Transmission Co. Ltd. ............51030 

Ningbo Xinlu Polyurethane Industrial Co. Ltd.. ...24960 

Ningguo BST Thermal Products Co. Ltd.. .......21745 

Nitro Gear & Axle .........................21627 

Northern Factory Sales Inc. .................20257 

North Carolina Center for Automotive Research ..20767 

NorthStar Battery.........................24943 

Nostrum High Performance .................74001 

NPW- National Performance Warehouse .......24213 

NRG Innovations .........................24917 

Odyssey Battery .........................24875 

Öhlins .................................25069 

OPTIMA Batteries.........................20323 

Oracle Lighting ..........................21215 

OS Giken USA ...........................24923 

PaceSetter Exhaust .......................22331 

Pacific Performance Engineering .............21331 

Pakelo Lubricants (Risi Performance Oils) ......32261 

PASMAG’s Tuner Battlegrounds ..............24117 

Pegasus Auto Racing Supplies...............21749 

PennGrade Motor Oil ......................24787 

Penske Racing Shocks.....................24319 

Performance Design ......................73008 

Performance Electronics ...................24629 

Performance Forge Inc. ....................70012 

Performance Plus Motor Oil .................50427 

Performance Tube Bending Inc. . . . . . . . . . . . . . .20162 

Perma-Cool Inc...........................22726 

PerTronix LLC ...........................22635 

Pilot Inc. ...............................20113 

Pirngder Industry Co. Ltd. ..................20640 

Pitboxes.com............................24223 

PML Inc. ...............................21262 

Power Automedia.........................20078 

Power Stop .............................22427 

Powerteq ...............................22555 

PPG ...................................24601 

Precision Engine Parts .....................20733 

Premier Performance Products ..............21325 

Prestone Products Corp. ...................60009 

Procar Custom Seating Systems by SCAT ......22536 

ProCharger Supercharger Systems ...........23819 

PROFORMULA ...........................51028 

Proheader Inc. ...........................20020 

Prosport Gauges Inc. ......................23429 

Prothane Products ........................23133 

PRW Performance ........................24116 

PTP Turbo Blankets .......................25132 

Pypes Performance Exhaust ................21501 

QA1 ...................................21457 

QTP Quick Time Performance ...............24415 

Quarter Mile Foundation ...................10010 

QuickCar ...............................21220 

RAB Performance Parts ....................24716 

RaceDeck ..............................21513 

Race Ramps ............................21201 

Racing Auto Parts Co. Ltd. . . . . . . . . . . . . . . . . . .70008 

RacingJunk.com .........................24621 

Ramair Filters Group ......................32286 

Rancho/DynoMax.........................25133 

Range Technology ........................21737 

Recaro Automotive........................51119 

Redhorse Performance ....................23719 

Red Line Synthetic Oil . . . . . . . . . . . . . . . . . . . . .22525 

Red Roberts Inc. dba 

Driveline Components Co. ................23617 

Remus-Sebring Group .....................24727 

Renegade Performance Fuels & Lubricants .....34290 

Revive Turbo Cleaner ......................21719 

Revotec Ltd. ............................52038 

R5 Racing Suspension & Brakes .............53204 

RHS (Racing Head Service) .................22943 

RIPP Superchargers. ......................37205 

Thermal R&D Exhaust .....................24429 

Thermo-Tec. ............................23013 

Roadster Shop. ..........................37233 

R1 Concepts ............................25157 

Ross Racing Pistons ......................23722 

Royal Purple Synthetic Oil ..................23061 

Ruian Dongjinlong Auto Parts Co. Ltd. .........24732 

S&B Filters Inc. ..........................23365 

SCAT Enterprises.com . . . . . . . . . . . . . . . . . . . . .22537 

Scoggin Dickey Chevrolet ..................20769 

Scorpion Racing Products ..................70010 

Scotchman Industries .....................20672 

SCT/Bully Dog . . . . . . . . . . . . . . . . . . . . . . . . . . .21337 

SCW Driveline Aust .......................71007 

Sebring Tuning Exhaust ....................23625 

Seibon Carbon. ..........................21653 

SEMA Action Network (SAN) ................60003 

SEMA Data Co-op ........................20679 

Shanghai Engin Industry Co. Ltd. .............33345 

Shanghai Jiawen Performance 

Industries Co. Ltd. ......................21549 

Shell ..................................60005 

Shenzhen LeMyth Technology Co. Ltd.. ........70000 

The Shop Magazine. ......................22823 

6LE Designs Inc. .........................52045 

Slam Specialties .........................34325 

Slingshot–The Ultimate Joyride ..............53012 

Sonnax ................................20059 

Spaceloc Corp. ..........................75003 

SPAL USA ..............................24543 

Sparta Evolution .........................24861 

SPA Technique Inc. .......................24232 

SPC Performance. ........................20519 

SPEC Clutches & Flywheels .................20631 

Spec-D Tuning. ....................20555, 20659 

Specialty Auto Parts USA Inc./Proform .........23667 

Specialty Products Co.. ....................20519 

Speed Dawg Shift Knobs ...................20177 

Speede Clutch Co. ........................51403 

Speedhut. ..............................73005 

Speedmaster ............................20735 

Speed Max Corp. .........................20079 

Speed Turbo Technology ...................71005 

Speedway Garage Tile Manufacturing .........20281 

Spring Mountain Motor Resort 

& Country Club. ........................24029 

Sprintex Superchargers ....................20379 

Spyder Auto. ............................21631 

SSworxs/KRC Japan ......................52144 

Stage 8 Locking Fasteners .................23023 

Steinjäger Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .20060 

Stewart Warner ..........................22317 

StopTech ...............................24535 

Stratasys ...............................20547 

Summernats Motorex Australia ..............10007 

Sunoco Race Fuels .......................25062 

Sun Top Hi-Tech Manufacturing Inc.. ..........52445 

SuperFlow ..............................51041 

SuperPro Suspension. .....................20178 

SuperStik. ..............................50043 

Supertech Performance ....................50113 

Swai Differential Parts .....................20740 

Sway-A-Way Inc. .........................22430 

Swisstrax Modular Flooring .................21219 

SYKED ECU Tuning. .......................72013 

SYZ Machine Co. Ltd.. .....................38239 

Tanabe USA/SSR Wheels ...................23432 

Tarox Performance Brakes. .................50212 

Taylor/Vertex ............................23635 

TBM Brakes. ............................20263 

TCI. ...................................22943 

Techflex Inc. ............................22532 

Tech Line Coatings Inc. ....................23321 

TEIN USA Inc.. ...........................24817 

Thunderbolt Racing Fuel ...................34277 

Thyssenkrupp Bilstein of America ............23043 

Tomioka Racing ..........................21755 

Topgear USA ............................21701 

Top Speed ..............................51103 

Top Street Performance ....................20563 

Torco Oils & Fuels ........................24843 

Torsen Differentials .......................20645 

Total Seal Piston Rings ....................22421 

Trans Am Worldwide ......................21453 

Traxxas ................................21443 

Trick Flow Specialties .....................23313 

Trick-Tools. .............................20027 

Trufiber ................................25057 

The Tuning School ........................72001 

Turbonetics/Precision Turbo & Engine .........23925 

Turbosmart .............................21531 

TurboZentrum GmbH . . . . . . . . . . . . . . . . . . . . . .20744 

Turn 14 Distribution. ......................21555 

U&C Auto Parts Co. Ltd. ....................73004 

UCoat It ................................21257 

United Engine & Machine Co.. ...............23413 

UpRev LLC. .............................31283 

US Gear. .........................22927, 23022 

US Shift ................................20063 

Valvoline ...............................21753 

VBox Motorsport .........................52219 

Velocity Channel .........................60006 

Vibrant Performance ......................24333 

Vision X Lighting .........................20019 

Vortech Superchargers ....................22321 

VP Racing Fuels Inc. ......................23919 

Wagner Tuning. ..........................24733 

Wavetrac Differentials .....................23333 

WELD–MOMO–ADV.1–CCW–Forgestar–HiPer. ...20365 

West Coast Customs ......................68200 

Western Pacific Trading-Thermal 

Control Products. .......................70005 

Whiteline ...............................21517 

WickedFlow. ............................20630 

Wilwood Disc Brakes. .....................25043 

Winjet Automotive Inc. .....................21351 

Wiseco Performance Products ...............24137 

Woolf Aircraft Products Inc. .................20251 

World Products ..........................22825 

Wossner Pistons .........................24519 

Wuxi Booshiwheel Power 


Wuyi Shengtai Auto Parts Co. Ltd. ............50402 

Xcargot ................................32283 

Xceldyne/X2 Valvetrain ....................20763 

XClutch ................................31255 

XForce Performance Exhaust ................50327 

XRP Inc.. ...............................24435 

YCW Suspension/Swift Springs ..............24133 

Yellowspeed Racing Co. Ltd. ................23417 

Yukon Gear & Axle ........................20149 

Zeitronix ...............................24531 

ZEX ...................................22943 

ZF Aftermarket. ..........................50138 

GLOBAL TIRE EXPO 

POWERED BY THE 

TIRE INDUSTRY ASSOCIATION 



Lift & Shift Loyalty, Rewards 

& Incentives ...........................41271 

Loudi City Zhuo Rui Chemical Co. Ltd. .........42327 

Lucy’s Tire Americas ......................40167 

MaddenCo ..............................40080 

MAM Software Inc. .......................40195 

M&R Tire Products Inc. ....................42161 

Martins Industries ........................43211 

Maruni Industry Co. Ltd.. ...................43289 

Maxtrek Tyres ...........................40137 

Maxxis Tires ............................41097 

Megalith Industrial Group Co. Ltd. ............44303 

Mickey Thompson Tires & Wheels ............43035 

Mighty Auto Parts ........................41167 

Modern Tire Dealer .......................40079 

MRL TYres Ltd.-India ......................41203 

Myers Tire Supply ........................43167 

Nankang Rubber Tire Corp. Ltd.. .............42209 

Net Driven ..............................40112 

Nexen Corp.. ............................42054 

Nexen Tire America .......................40081 

Nitto Tire U.S.A. Inc.. ......................41079 

Ohio Rack Inc. ...........................41161 

OMER .................................42281 

Optimize Social Media Inc.. .................42292 

P.C. Products International Co. Ltd. ...........40094 

Pirelli Tire North America ...................40078 

Prestige Tires Distributors ..................43262 

Prinx Chengshan (Shandong) 

Tire Co. Ltd. ...........................40307 

Qingdao Aonuo Group .....................42294 

Qingdao Arestone Tyre Co. Ltd. ..............43301 

Qingdao Florescence Co. Ltd.. ...............44300 

Qingdao Fullrun Tyre Corp. Ltd. ..............41177 

Qingdao Grip Tyre Co. Ltd. ..................45286 

Qingdao Hans Tyre Co. Ltd. .................43317 

Qingdao High Mountains International 

Commerce Co. Ltd.. .....................44318 

Qingdao Honestar Tyre Co. Ltd. ..............42317 

Qingdao Honghua Tyre Factory ..............42275 

Qingdao Lakesea Tyre Co. Ltd.. ..............41305 

Qingdao Marcher Rubber Co. Ltd. ............41323 

Qingdao Marris Rubber Co. Ltd.. .............53109 

Qingdao Nama Industrial Co. Ltd.. ............42301 

Qingdao Poplar Tire Co. Ltd.. ................41247 

Qingdao Qihang Tyre Co. Ltd.. ...............40130 

Qingdao Rhino International Co. Ltd. ..........41281 

Qingdao Sentury Tire Co. Ltd. ...............43119 

Qingdao Shining Roads Tyre Co. Ltd. . . . . . . . . . .41337 

Qingdao Tracross Tire Co. Ltd. . . . . . . . . . . . . . . .44307 

Qingdao Zeal-line Stainless Steel 

Products Co. Ltd. .......................44320 

RAV-Ravglioli ............................43201 

Rema Tip Top............................42181 

RML Tyre, India ..........................45306 

Roadclaw Tyre (Hong Kong) Ltd...............44271 

Royal4/WISE ............................40116 

Rubber King Tyre Pvt. Ltd. ..................40108 

Safety Seal by North Shore Labs .............40086 

Schrader Performance Sensors . . . . . . . . . . . . . .40101 

Shandong Fengyuan Tire 

Manufacturing Co. Ltd....................42323 

Shandong Fuyu Lanshi Co. Ltd. ..............45328 

Shandong Haohua Tire Co. Ltd. ..............40297 

Shandong Hawk International Rubber 

Industry Co. Ltd.........................41275 

Shandong Hengfeng Rubber 

& Plastic Co. Ltd. .......................40206 

Shandong Huasheng Rubber Co. Ltd...........43293 

Shandong Linglong Tire Co. Ltd. .............43243 

Shandong Longyue Rubber Co. Ltd............43305 

Shandong New Continent Tire Co. Ltd..........42219 

Shandong Province Sanli Tire 

Manufactured Co.Ltd.....................42197 

Shandong Shuangwang Rubber Co. Ltd. .......43281 

Shandong Transtone Tyre Co. Ltd. ............42271 

Shandong Yueheng Tyre 

Chemical Co. Ltd........................42330 

Shandong Zhangchi Rubber Co. Ltd. ..........44327 

Shandong Zhentai Group Co. Ltd..............43329 

Shanghai Baolong Automotive Corp. ..........41173 

Shengtai Group Co. Ltd.....................40296 

Shield Tire ..............................42284 

Shifeng Juxing Tire Co. Ltd..................42254 

Shouguang Firemax Tyre Co. Ltd..............42307 

Sonnybosco Inc.-DRC, 

Viet-Nam Tires .........................42331 

South China Tire & Rubber Co. Ltd. ...........40235 

Speedways Rubber Co. ....................40127 

Sportrak Tire Group Ltd.....................42326 

Strategic Import Supply ....................44283 

SUNF ..................................41317 

Suretrac Tire ............................41263 

Sutong Tire Resources Inc. .................40181 

Synchrony Car Care.......................42055 

TBBtires................................40247 

TCS Technologies, an ARI Co.................42175 

TECH ..................................40089 

Techno Vector ...........................40323 

Teknel .................................42287 

31 Inc..................................40033 

Tianjin Wanda Tyre Group Co. Ltd. . . . . . . . . . . . .41197 

Tidewater Finance Co. .....................53004 

Tionale Pte. Ltd...........................41331 

Tire Business............................41055 

TIRECO Inc. .............................41061 

TireConnect .............................42288 

Tire Group International ....................40044 

Tire Guru Software, Websites, & More .........44284 

Tire Industry Association .............40066, 40067 

Tire Intelligence LLC ......................42270 

Tiremetrix ..............................41251 

Tire Profiles .............................40111 

Tire Review .............................41078 

Tire Service Equipment 

Manufacturing Co. Inc. ...................42167 

Tire Stickers ............................50027 

Tireweb Marketing........................40088 

TKO Solutions ...........................44333 

TOMKET ...............................43330 

Toyo Tire U.S.A. Corp. .....................62122 

TredWear...............................45308 

TRI-ACE TIRES ...........................40271 

Triangle Tire USA .........................43177 

Trimax Tire..............................43285 

Tube and Solid Tire, Ltd. ...................42050 

TVS Srichakra Ltd.........................40286 

Tyredog TPMS ...........................40136 

Tyrefare International Ltd. ..................44316 

Tyres International Inc......................42215 

Unicorn Tire Corp. ........................42227 

Universal Tire International .................40095 

Vee Rubber .............................40121 

Wegmann Automotive .....................40255 

Weifang Huadong Rubber Co. Ltd. ............44336 

Weifang Jintongda Tyre Co. Ltd...............40134 

Weihai Joyall Tire Co. Ltd. ..................41336 

Wendeng Sanfeng Tyre Co. Ltd. ..............42250 

Western Weld ...........................45322 

Windforce Tyre Co. Ltd. ....................43275 

World Wide Distribution Inc..................40279 

X Comp Tires by Gladiator ..................40145 

Xingyuan Tire Group Co. Ltd. ................41227 

Xinjiang Kunlun Tyre Co. Ltd. . . . . . . . . . . . . . . . .44297 

Ying Paio Enterprise Co. Ltd. ................41329 

ZECA ..................................42291 

Zhangjiagang Tom Tyre Co. Ltd...............44293 

Zhejiang Qingda Rubber Co. Ltd. .............41257 

Zhongce Rubber Group Co. Ltd...............41115 


MIDDLE EAST 

BUSINESS 

DEVELOPMENT 

PROGRAM 

MARCH 26–31, 2019 

ABU DHABI, UAE 

SELL TO THE MIDDLE EAST 

MEET TOP BUYERS THROUGHOUT THE REGION 

Turnkey package includes booth space, meals and hotel accommodations. 

PARTICIPANTS WILL LEARN ABOUT: 

• The distribution system in the UAE 

and the region. 

• The local automotive market in an 

interactive market briefing with top 

buyers and US government officials 

in the region. 

FIRSTHAND EXPERIENCE: 

• Visit customizing shops. 

• Meet with pre-vetted buyers. 

• Exhibit in the SEMA Section 

at the Custom Show Emirates. 

US GOVERNMENT GRANTS AVAILABLE FOR QUALIFIED COMPANIES. 

REGISTRATION IS NOW OPEN. 

REGISTER AT SEMA.ORG/MIDDLEEAST 

FOR MORE INFORMATION, CONTACT LINDA SPENCER AT LINDAS@SEMA.ORG. 

The STEP program is funded in part through a Cooperative 

Agreement with the U.S. Small Business Administration. 

The 2019 SEMA Middle East Business 

Development Program will be held at 

the Custom Show Emirates. 

FOR MORE INFORMATION, VISIT US AT THE CENTER FOR INTERNATIONAL COMMERCE—LVCC N252 


RESTORATION 

MARKETPLACE 


Abhirashi Impex India .................. 24297 

Adept Performance & Restoration Products .. 24689 

ASP Sealing Products Ltd. . . . . . . . . . . . . . . . . 24394 

Auto Custom Carpets Inc. ............... 24375 

Billet Badges Inc.. ..................... 24580 

Carlisle Events. ....................... 24195 

Classic Industries/OER. ................. 23975 

Classic Tube ......................... 24093 

Classic 2 Current Fabrication. ............ 24578 

Clean Seal Inc.. ....................... 24081 

Colorbond ........................... 24181 

Custom Autosound Manufacturing ......... 24175 

Dashtop by Palco Industries Inc. .......... 24790 

Distinctive Industries ................... 24281 

Douglass Interior Products. .............. 24597 

Dustless Blasting. ..................... 24693 

Eclipse Surface Technologies. ............ 71008 

Evapo-Rust .......................... 24180 

Fairchild Automotive ................... 24380 

Forever Car Care Products. .............. 24085 

Hagerty Insurance ..................... 24290 

Icebox Performance. ................... 24591 

JCBL India Pvt. Ltd. .................... 24481 

Jooltool by Anie ....................... 24479 

KNS/Grand General Accessories Manufacturer 24275 

Legendary Auto Interiors Ltd.. ............ 24381 

Lloyd Mats. .......................... 24075 

Mar-K .............................. 52421 

Mecum Auctions ...................... 24392 

Metro Moulded Parts ................... 24475 

MrTailLight. .......................... 37229 

NC Carpet Binding & Upholstery Machines .. 34293 

Newark Auto Products .................. 24483 

Old Air Products. ...................... 24097 

Original Parts Group Inc./Restoparts ....... 23987 

Performance Distributors (D.U.I.) .......... 24192 

Pilkington Classics. .................... 23895 

Plastex Plastic Repair Kits . . . . . . . . . . . . . . . . 24094 

POR-15/POR Products .................. 24197 

Precision Replacement Parts ............. 24187 

Prismatic Powders/Cerakote ............. 24089 

Proforged Chassis Parts. ................ 24289 

QuietRIDE Solutions LLC ................ 23997 

Quintin Brothers Dream Builds. ........... 53225 

Rare Parts Inc.. ....................... 24184 

Real Deal Steel ....................... 24191 

Retro Manufacturing ................... 23889 

R3 Performance Products Inc. ............ 70011 

Seatbelt Solutions LLC. ................. 24582 

SpeedKore Performance Group ........... 24293 

S.R.Beadings Ltd./sRs McCoy Inc. ......... 23784 

TMI Products ......................... 24675 

TrimParts Inc./RPUI .................... 24575 

Vibro Solution ........................ 31303 

Omix-ADA to Showcase Custom Jeeps 

Omix-ADA, a leading manufacturer 

of high-quality Jeep, truck and 

off-road parts and accessories, will 

feature a selection of Jeeps from its 

vintage and historic Jeep collection at 

the company’s Off-Road Success Center 

during the 2018 SEMA Show. The 

collection will include a Hurst Commando 

and other modern builds that 

showcase the possibilities for adventure 

activity. 

This year will mark the sixth year 

that Omix-ADA has featured significant 

Jeeps at the SEMA Show for spectators 

to enjoy. Debuting back in 2013 

to wide appeal, the Off-Road Success 

Center is a forum where business owners 

and industry enthusiasts within the 

Jeep and off-road market can meet, 

freely exchange ideas and learn new 

concepts for success while networking 

with other industry professionals. 

Omix-ADA invites all SEMA Show 

attendees to come to the Off-Road 

Success Center to view the featured 

vehicles from the collection, 

celebrate Jeep’s 

proud military heritage 

and learn how 

to thrive in the growing 

Jeep and off-road market. 

Visit Omix-ADA in booth 

#30024 and the Off-Road Success 

center in Booth #34000. 

Supporting the “Your Jeep, Your Adventure” 

theme at the Omix-ADA Off-Road 

Success Center will be a variety of Jeeps 

that illustrate how to thrive in the growing 

Jeep and off-road marketplace. 

Visit ARMO in Central Hall 

The Automotive Restoration 

Market Organization 

(ARMO) and the 

Hot Rod Industry Alliance 

(HRIA) will share 

a booth space located 

in Central Hall booth 

#23395. Because ARMO 

and HRIA have a lot of 

crossover in membership, 

the shared space 

works well for collaboration 

between council 

members. The booth 

Be sure to catch the vehicle unveilings in the ARMO/HRIA booth at 

the SEMA Show at 11:00 a.m. on Tuesday, October 30. 

will display six feature vehicles—three from the hot-rod segment and three from the 

restoration segment. Two of the featured vehicles will start the SEMA Show covered 

and will be unveiled at 11:00 a.m. on Tuesday, October 30, attracting media coverage 

and attendee attention. You don’t want to miss those cars. 

ARMO select-committee members and SEMA staff will be in the booth throughout 

the Show. The booth provides a perfect opportunity for attendees to stop by and ask 

questions regarding ARMO membership and how you or your company can get more 

involved. The booth is commonly referred to as Central Park because the seating areas 

act as a great place to rest your feet and network with industry friends in a location that 

anchors the intersection of the Restoration Marketplace and Hot Rod Alley sections 

of the Show floor. 

CLeo Award to Be Announced 

The fifth annual Colorbond 

CLeo Award will be presented at 

the 2018 SEMA Show in the Colorbond 

booth #24181 

on Wednesday, October 

30, at 12:00 p.m. 

The CLeo recognizes 

individuals who have 

shown excellence 

utilizing Colorbond 

car interior paint to 

restore or restyle the 

interior of any type of 

Las Vegas, after which the SEMA 

Show became the world’s largest 

automotive aftermarket trade 

show. Kagan is 102 

years old and continues 

to work for Colorbond 

Automotive 

Paint. Following the 

award presentation, 

Colorbond will celebrate 

Kagan’s 103rd 

birthday. Kagan’s party 

starts at 1:00 p.m. and 

everyone is invited. 

Cake and coffee will 

be served. 

If you would like to 

be considered for the 

award, show your best work using 

Colorbond for a chance to head to 

the 2018 SEMA Show. The rules 

are simple: Send photos and a 

brief testimonial write-up of your 

Colorbond success story to info@ 

automobile, including 

trucks, musclecars 

Leo Kagan at the 2017 

and classics. Recipients 

SEMA Show. 

receive the CLeo Crystal 

trophy, $500 and 

have their vehicle showcased in the 

Colorbond booth. 

The CLeo was established in 

2014 to honor Leo Kagan, who was 

responsible for moving the SEMA 

Show in 1977 from Anaheim, California, 

to its current location in colorbondpaint.com. 



ProtoMAX Abrasive Waterjet Is a Multiuse 

Cutting Tool 

The ProtoMAX, by 

OMAX, can cut through 

nearly any material including: 

steel, aluminum, glass, 

rubber, as well as a variety 

of plastics. The compact 

machine footprint combined 

with its comprehensive 

versatility makes the 

ProtoMAX an ideal abrasive waterjet for prototyping, 

customer fabrication or as a complement 

to a larger machine shop. 

Perfect for on-the-spot jobs, the pump and 

cutting table are on casters for easy relocation 

to anywhere you may need quick custom fabrication. 

Work material is submerged under 

water for quiet cutting that won’t disrupt your 

work space. With the clamshell cover and submerged 

cutting, ProtoMAX is safe and quiet 

(approximately 76 db). 

Though compact, the ProtoMAX delivers 

30,000-psi cutting power with a 5hp pump. 

Like all OMAX abrasive waterjets, the Proto- 

MAX cuts with a no heat-affected zone and no 

change to the material properties. The waterjet 

plugs into a 240V AC outlet and does not 

require any hardwiring. 

ProtoMAX is controlled 

by OMAX’s Intelli-MAX 

Proto software. Software 

comes pre-installed on an 

included laptop for easy 

use. OMAX’s powerful 

software makes converting 

drawings to cutting 

paths easy. 

OMAX Corp. Vice President of Marketing 

Stephen Bruner commented, “It’s easy to program 

even complex paths on the ProtoMAX. 

We’ve taken many of the same popular CAD/ 

CAM software features that we use in our 

industrial waterjet systems and incorporated it 

into the compact ProtoMAX waterjet. Behind 

the scenes, the software uses sophisticated 

waterjet cutting models that predict the jet’s 

precise behavior when cutting different materials, 

thicknesses and shapes. But the user 

interface is simple and straightforward, making 

it an ideal learning tool for computer-aided 

manufacturing.” 

For more information, visit www.omax.com. 

Visit OMAX Corp. in Booth #53413. 

Innovative Components Inc. 

Offers New Thread Detective 

Innovative Components Inc. offers the new all-in-one 

Thread Detective thread pitch identifying tool, a useful 

and necessary tool in any mechanic’s toolbox, tire shop and 

automotive repair shop, and in every gearhead’s garage. 

The Thread Detective is a precise, portable and easy-touse 

thread identifier for nuts, bolts, tapped holes, mounted 

or affixed studs, including lug nuts and wheel bolts. Each 

individual steel identifier is permanently laser etched with 

the thread size and features an internal female threaded 

hole accompanied by a male threaded stud on the opposing 

end. 

For more information, visit www.threadetective.com or 

call 800-566-2774. 

Visit the Innovative Components Inc. exhibit 

in Booth #52217. 


ARMO 

Restoration 

Builder’s Panel 

The Restoration Builder’s Panel 

education seminar, October 31, from 

11:15 a.m.–12:15 p.m., Upper North 

Hall N258, will feature well-known 

restoration builders discussing best 

business practices and how they have 

made careers out of their passion. 

Restoration builders, professionals, 

shop owners and enthusiasts are 

encouraged to attend this interactive 

discussion. Bring questions or challenges 

that your business is currently 

facing, as the builders will engage the 

audience and answer their questions. 

This year’s complete list of panelists 

was still being finalized at press 

time, but E.J. Fitzgerald of Cool Hand 

Customs and Tim Strange of Strange 

Motion have confirmed they will both 

be back as panelists. Jesse and Jordan 

Henke of JH Restorations will 

join the panel for the first time as 

well. Another one or two builders 

are still being courted to round out 

yet another unique opportunity for 

attendees to hear firsthand accounts 

of what worked and maybe what 

didn’t from accomplished builders. 


FIRST-TIME & 

FEATURED EXHIBITORS 

(WESTGATE HOTEL) 


AccuVision-3D, Fimer USA. ................... 16021 

Alpha Professional Tools ..................... 15022 

American Authority ......................... 16025 

American Honda Parts, 

Service & Technical ....................... 15325 

Anglo American Tools. ....................... 16015 

Ansell ................................... 15117 

asTech. .................................. 15621 

Autofiber ................................. 16425 

Automotive Training Institute .................. 15822 

Baileigh Industrial .......................... 16513 

BETAG Innovation .......................... 15317 

Blowtherm USA ............................ 16107 

Brila Premium Automotive 

& Marine Coating ......................... 15027 

Car System/Mass King. ...................... 16407 

CCC Information Services .................... 15427 

CMYK Grafix .............................. 16525 

Cobra Systems Inc. ......................... 15014 

Collision Edge ............................. 15527 

Collision Services .......................... 16507 

Cosber GmbH ............................. 15417 

Creaform ................................. 15306 

Dongguan Golden Sun Abrasives Co. Ltd.. ........ 16710 

EDC Hand Tools ............................ 15006 

Envira-North Systems Ltd.. ................... 16727 

Equip Automotive Systems. ................... 16707 

EZ Cut CNC ............................... 16215 

EZ Pulley LLC ............................. 16611 

FindPigtails.com ........................... 16026 

Ford Customer Service Division ................ 16207 

Gandrud Parts Center ....................... 15515 

GM Genuine Parts .......................... 15407 

Gtechniq ................................. 15217 

GYS ..................................... 15627 

Halder/Picard. ............................. 16713 

Hexis .................................... 16125 

Hurco Companies Inc. ....................... 15509 

Huth Ben Pearson International LLC. ............ 15824 

Kapci Coatings. ............................ 15227 

KECO Body Repair Products. .................. 16717 

Legacy Mfg. Co.. ........................... 15223 

Lenco Holdings LLC. ........................ 15820 

Lianyungang Orientcraft Abrasives Co. Ltd. ....... 16510 

MAHA USA. ............................... 16621 

Maxpro Window Films . . . . . . . . . . . . . . . . . . . . . . . .16325 

MetalMizer. ............................... 15018 

MIG Buddy/GeorgeB Design. .................. 15324 

Mitchell .................................. 16607 

MONTI Tools Inc. ........................... 16121 

National Alliance of PDR Technicians ............ 15012 

Neonetics Inc. ............................. 16615 

NOVOL. .................................. 16521 

NRD LLC-Staticmaster. ...................... 16723 

OKI ..................................... 16524 

PartsTrader ............................... 15010 

Peddinghaus MOB Germany .................. 16022 

Precision Equipment Systems- 

UnoLiner-INFRARR ........................ 15017 

ProLine Tool & Supply LLC. ................... 16421 

Prona Tools ............................... 15626 

Quickjack. ................................ 16415 

Reelcraft Industries ......................... 16420 

Réflectiv SAS. ............................. 16411 

Robaina Direct/Robaina Industries .............. 16006 

Rongpeng Air Tools ......................... 16315 

Rotake Tools Co. Ltd. ........................ 16024 

Sartorius ................................. 16014 

Sawblade.com. ............................ 15421 

Scholl Concepts GmbH ...................... 15211 

servFaces GmbH ........................... 15309 

ShineMate Auto Polishing 

Tool System ............................. 15026 

Shipper’s Advocate Inc. ...................... 15507 

Spraylift. ................................. 15123 

Summit CRS .............................. 16321 

Summit Glove Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .15016 

Sunmatch Industrial Co. Ltd. .................. 15511 

Suzhou EAE Automotive 

Equipment Co. Ltd.. ....................... 15007 

Tamco Paint. .............................. 15023 

Teckwrap Inc. ............................. 16221 

Tekton ................................... 15107 

THA Hydraulics ............................ 16627 

Thread Kits Co. ............................ 16429 

Tianmei Auto Seat Cover ..................... 15521 

Truflex Sanders ............................ 15322 

Tuxedo Distributors LLC/iDEAL. ................ 15411 

UPPF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15111 

Vampire Tools ............................. 15620 

VeriFacts Automotive ........................ 16725 

Viktory the K Brand ......................... 16721 

VistaClear Pro ............................. 15207 

Vonixx Car Care ............................ 15122 

Wallmek Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15206 

FIRST-TIME & 

FEATURED EXHIBITORS 

(RACING ANNEX) 


Ace Racing .............................. 71010 

Advanced Fuel Dynamics.................... 75011 

Anderson Composites ...................... 70006 

BOOSTane ............................... 75001 

BOUS Performance ........................ 70007 

Brisk USA Racing & 

Performance Spark Plugs.................. 75005 

CFL Engine Parts .......................... 74004 

CloverTurbo Co. Ltd......................... 74009 

CounterPoint ............................. 70003 

Crawford Performance...................... 72005 

Eclipse Surface Technologies................. 71008 

ELP Motorsports .......................... 70001 

E3 Spark Plugs ........................... 71000 

GC Cooling............................... 75004 

Hillco Fastener Warehouse Inc. ............... 71003 

IDEAL Co. Ltd. ............................ 73001 

Junesun Industry.......................... 74005 

King Engine Bearings....................... 73009 

Levrack ................................. 72004 

Mantic Clutch USA......................... 71001 

Manton Pushrods.......................... 73012 

Melling ................................. 71004 

Netami USA Inc............................ 70002 

Nostrum High Performance .................. 74001 

Performance Design ....................... 73008 

Performance Forge Inc. ..................... 70012 

Racing Auto Parts Co. Ltd. . . . . . . . . . . . . . . . . . . . 70008 

R3 Performance Products Inc. ................ 70011 

Scorpion Racing Products ................... 70010 

SCW Driveline Aust ........................ 71007 

Shenzhen LeMyth 

Technology Co. Ltd. ...................... 70000 

Spaceloc Corp. ........................... 75003 

Speedhut................................ 73005 

Speed Turbo Technology .................... 71005 

SYKED ECU Tuning......................... 72013 

The Tuning School ......................... 72001 

U&C Auto Parts Co. Ltd. ..................... 73004 

Western Pacific Trading- 

Thermal Control Products.................. 70005


CELEBRITY APPEARANCE SCHEDULE List as of August 29, 2018 

Time Celebrity Known For Exhibiting Company 


9:00 a.m.–11:00 a.m. Johnny Bohmer Guinness World Record; fastest standing-mile street car ACC Performance Products Plus Inc., Booth #23318 

9:00 a.m.–5:00 p.m. Ian Johnson “Big Tire Garage” ESAB Welding & Cutting Products, Booth #21615 

10:00 a.m.–11:00 a.m. Justin, Maegan, Ziggy, Nick, The cast of Velocity’s “Wrench’d” Motive Gear/Richmond, Booth #23661 

Dave and Kyle 

10:00 a.m.–12:00 p.m. Tanner Foust Professional racing driver, stunt driver and TV host ODYSSEY Battery, Booth #24875 

10:00 a.m.–3:00 p.m. John Kraman NBC Sports Network TV commentator Mecum Auctions, Booth #24392 

11:00 a.m.–12:00 p.m. Bo Butner NHRA Pro Stock World Champion Speed Dawg Shift Knobs, Booth #20177 

11:00 a.m.–12:00 p.m. Ken Block Known for his award-winning viral video franchise of Gymkhana films Toyo Tire U.S.A. Corp., Booth #62122 

11:00 a.m.–2:00 p.m. EddieX YouTube personality Nostrum High Performance, Booth #74001 

12:30 p.m.–2:30 p.m. Leah Pritchett Record-setting NHRA Top Fuel drag racer MagnaFlow, Booth #23543 

1:00 p.m.–2:00 p.m. Takahiko Izawa World-famous innovative custom painter KUHL Racing, Booth #52327 

1:00 p.m.–3:00 p.m. Horny Mike Star of “Counting Cars” and “Count’s Kustoms” Portacool LLC, Booth #10209 

1:00 p.m.–3:00 p.m. Kevin Mack From “Count’s Kustoms” Portacool LLC, Booth #10209 

1:00 p.m.–3:00 p.m. Richard Rawlings “Gas Monkey Garage” and “Fast N’ Loud” Dickies, Booth #10445 

1:00 p.m.–3:00 p.m. Ryan Evans Star of “Counting Cars” and “Count’s Kustoms” Portacool LLC, Booth #10209 

1:00 p.m.–3:00 p.m. Shannon Aikau Star of “Counting Cars” and “Count’s Kustoms” Portacool LLC, Booth #10209 

2:00 p.m.–3:00 p.m. Brian Deegan Professional freestyle motocross rider and Metal Mulisha founder ODYSSEY Battery, Booth #24875 

2:00 p.m.–3:00 p.m. Hailie Deegan Professional stock car driver ODYSSEY Battery, Booth #24875 

2:00 p.m.–4:00 p.m. Cynthia Gauthier Professional Monster Truck driver, TV host, welder/fabricator Lincoln Electric, Booth #24643 

2:30 p.m.–3:30 p.m. Richard Petty Iconic NASCAR Championship driver and team owner MagnaFlow, Booth #23543 

3:30 p.m.–4:30 p.m. Courtney Hansen and Troy Ladd New TV show “The Ride That Got Away” MagnaFlow, Booth #23543 

3:30 p.m.–4:30 p.m. Dave Kindig Owner of Kindig It Design and from Velocity Channel’s “Bitchin’ Rides” Lingenfelter Performance Engineering, Booth #25075 


9:00 a.m.–10:30 a.m Johnny Bohmer Guinness World Record; fastest standing-mile street car ACC Performance Products Plus Inc., Booth #23318 

9:00 a.m.–5:00 p.m. “Hacksaw” Jim Duggan WWE Hall of Famer The Next Generation, Booth #52131 


9:30 a.m.–10:30 a.m Dave Kindig “Kindig It Designs” NRD LLC-Staticmaster, Booth #16723 

10:00 a.m.–12:00 p.m. Stacey David Host of “Gearz” TV ProCharger Supercharger Systems, Booth #23819 


10:30 a.m.–12:00 p.m. Rutledge Wood Host of “Top Gear” ODYSSEY Battery, Booth #24875 

12:30 p.m.–2:30 p.m. Mario Andretti Racing legend with 111 wins, including an F1 World Championship MagnaFlow, Booth #23543 


1:00 p.m.–3:00 p.m. Ryan Evans Star of “Counting Cars” and “Count’s Kustoms” Portacool LLC, Booth #10209 

1:00 p.m.–3:00 p.m. Shannon Aikau Star of “Counting Cars” and “Count’s Kustoms” Portacool LLC, Booth #10209 

1:30 p.m.–2:30 p.m. Dave Kindig Owner and Designer of Kindig-It Design Global Finishing Solutions, Booth #11119 

1:30 p.m.–2:30 p.m. Dennis Gage Host of the TV show “My Classic Car” Steele Rubber Products, Booth #23181 

2:00 p.m.–3:00 p.m. Diesel Brothers Mega truck builds, custom builds and social-media stars DECKED, Booth #31211 

NASCAR Hall of Famer The “King” 

Richard Petty. 

Metal fabricator, race driver and “Fastest 

Woman on 4 Wheels” Jessi Combs. 

Chip Foose, SEMA Hall of Fame member 

and award-winning builder. 

Dave Kindig of “Kindig It Designs.” 


CELEBRITY APPEARANCE SCHEDULE 

Time Celebrity Known For Exhibiting Company 

2:00 p.m.–3:00 p.m. Richard Petty NASCAR Hall of Fame driver ODYSSEY Battery, Booth #24875 

2:00 p.m.–4:00 p.m. Levi Shirley Ultra4 race driver J.W. Speaker, Booth #34229 

2:00 p.m.–4:00 p.m. Stacey David Host of “Gearz” TV Skyjacker Suspensions, Booth #34079 

3:00 p.m.–4:00 p.m. Ken Block Known for his award-winning viral video franchise of Gymkhana films Toyo Tire U.S.A. Corp., Booth #62122 

3:00 p.m.–5:00 p.m. Chip Foose SEMA Hall of Fame member and award-winning builder MagnaFlow, Booth #23543 


9:00 a.m.–10:30 a.m Aaron Kaufman TV personality from “Shifting Gears” and racer MagnaFlow, Booth #23543 

9:00 a.m.–11:00 a.m Johnny Bohmer Guinness World Record; fast street car ACC Performance Products Plus Inc., Booth #23318 

9:00 a.m.–5:00 p.m. “Hacksaw” Jim Duggan WWE Hall of Famer The Next Generation, Booth #52131 


10:00 a.m.–12:00 p.m. Jamie McMurray NASCAR driver GearWrench/Apex Tool Group, Booth #10509 

10:00 a.m.–12:00 p.m. Jessi Combs Metal fabricator, race driver and “Fastest Woman on 4 Wheels” Lincoln Electric, Booth #24643 


10:30 a.m.–11:30 a.m Joey Logano Professional NASCAR driver MagnaFlow, Booth #23543 

11:00 a.m.–12:00 p.m. Dave Kindig “Kindig It Designs” NRD LLC-Staticmaster, Booth #16723 

11:00 a.m.–3:00 p.m. Curt LeDuc 2015 Off-road Hall of Fame inductee, Baja Racing champion Skyjacker Suspensions, Booth #34079 

and creator of the Baja Legends Tour 


1:30 p.m.–2:30 p.m. Mike Finnegan From “Roadkill” Heatshield Products Inc., Booth #22721 

2:00 p.m.–4:00 p.m. Chase Darnell Discovery Channel’s “Vegas Rat Rods” ESAB Welding & Cutting Products, Booth #21615 

2:00 p.m.–4:00 p.m. Joe Giamanco Discovery Channel’s “Vegas Rat Rods” ESAB Welding & Cutting Products, Booth #21615 

2:00 p.m.–4:00 p.m. Justin Kramer Discovery Channel’s “Vegas Rat Rods” ESAB Welding & Cutting Products, Booth #21615 

2:00 p.m.–4:00 p.m. Levi Shirley Ultra4 race driver J.W. Speaker, Booth #34229 

2:00 p.m.–4:00 p.m. Merlin Johnson Discovery Channel’s “Vegas Rat Rods” ESAB Welding & Cutting Products, Booth #21615 

2:00 p.m.–4:00 p.m. Stacey David Host of “GearZ” TV Painless Performance Products, Booth #33027 

2:00 p.m.–4:00 p.m. Steve Darnell Discovery Channel’s “Vegas Rat Rods” ESAB Welding & Cutting Products, Booth #21615 

2:00 p.m.–4:00 p.m. Travis Deeter Discovery Channel’s “Vegas Rat Rods” ESAB Welding & Cutting Products, Booth #21615 

3:00 p.m.–4:00 p.m. Stacey David Host of “Gearz” TV Jet-Hot, Booth #20143 

3:30 p.m.–4:30 p.m. Dave Kindig Owner of Kindig It Design and from Velocity Channel’s “Bitchin’ Rides” Lingenfelter Performance Engineering, Booth #25075 


9:00 a.m.–11:00 a.m Kyle LeDuc Five-time, Pro4 off-road racing champion WD-40 Co., Booth #62129 


10:00 a.m.–12:00 p.m. Chip Foose Owner of Foose Design and host of Velocity’s “Overhaulin’’’ Lincoln Electric, Booth #24643 

10:00 a.m.–3:00 p.m. Holly Allen Miss MagnaFlow MagnaFlow, Booth #23543 

10:00 a.m.–3:00 p.m. Jessica Harbour Miss MagnaFlow MagnaFlow, Booth #23543 



Rutledge Wood, host of “Top Gear.” 

Brian Deegan, professional freestyle motocross 

rider and Metal Mulisha founder. 

Courtney Hansen of the new TV show “The 

Ride That Got Away.” 

Kyle LeDuc, five-time, Pro4 off-road 

racing champion. 


64LTA_Sema_ShowDaily_Sprd-1.indd SEMA Show Daily 1 | #SEMA2018

#SEMA2018 | SEMA Show Daily 8/13/18 9:4165 

AM

FIRST-TIME & FEATURED 

EXHIBITORS (UPPER SOUTH HALL) 


#LABOCOSMETICA. ......................... 31291 

AccuAir Suspension. ........................ 32319 

Adam’s Polishes Inc. ........................ 32303 

Aero Exhaust .............................. 34336 

AFN ..................................... 32289 

Aircom USA Inc.. ........................... 38213 

Alien Jack Base. ........................... 30345 

Alliant Power .............................. 34310 

American First Finance ...................... 34340 

AMGO Hydraulics. .......................... 33325 

AMON Industry Co. Ltd. ...................... 32345 

Any Level Lift. ............................. 37213 

Aprove Products ........................... 38169 

ARMA Speed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31267 

Armordillo USA ............................ 37196 

Ashcroft.................................. 33344 

Autohome ................................ 30319 

Auxbeam Lighting Co. Ltd.. ................... 34287 

Azard Group. .............................. 38209 

Baja Kits by Brenthel ........................ 31329 

Bar’s Leaks-Rislone-Hy-PerLube ............... 30255 

Bawarrion ................................ 36193 

BBS of America Inc.. ........................ 32269 

Beissbarth ................................ 33271 

Big Bond ................................. 34330 

Black Armour dba North West Rubber Ltd.. ....... 33313 

Born Bad Customs. ......................... 37237 

Bray..................................... 30327 

Broadly.com. .............................. 30282 

Brush Hero ............................... 31323 

Bullet Liner, An Accella Co.. ................... 34263 

Carson Car Accessories ...................... 33291 

Castel-The Gate King. ....................... 36243 

CDT-Cardan Driveshaft Technologies ............ 38227 

Changzhou Xinkai Auto Parts Co. Ltd. ........... 33334 

CIMAT ................................... 34312 

CRIPPA SPA ............................... 31271 

Cub Group ................................ 30307 

Custom Automatic Conversions . . . . . . . . . . . . . . . . .36223 

Dars Lift.................................. 30333 

Detail K2 Inc.. ............................. 38173 

Dichem Auto Refinishing ..................... 31319 

Diho International Co. Ltd. .................... 30346 

Ditch Hitch. ............................... 35345 

Dongguan Jiafu Automobile Accessories Co. Ltd.. .. 32339 

DuraFlap LLC. ............................. 31335 

Dynamic Suspensions ....................... 38215 

Element Fire Extinguisher .................... 38193 

Elongator Tailgates ......................... 30278 

Enhance America. .......................... 30344 

Erwin Hymer Group/American Fastbacks/Cliffride .. 30191 

ESP Truck Accessories. ...................... 34288 

Expedition One ............................ 30277 

Fabtech .................................. 36227 

Falcon Shocks ............................. 34319 

Federal New Power (Qingdao) Co. Ltd.. .......... 33319 

FH Group ................................. 31297 

Flink International Co. Ltd .................... 38199 

Focus Auto Design Inc. ...................... 38205 

Foshan Ginto Lighting & Electrical Co. Ltd.. ....... 31345 

The Fuelbox. .............................. 31313 

Full Throttle Battery ......................... 34299 

Gammatrade-The Rim Straightener Expert. ....... 34344 

GarageSmart .............................. 30300 

GEN-Y Hitch. .............................. 37225 

Global Gear ............................... 35344 

Guang Yang Industrial Works .................. 32344 

Guangzhou Superlight Electronic Technology Co. Ltd. 33331 

Harrop ................................... 38243 

HaulGauge. ............................... 38233 

HPS Performance Products ................... 31259 

Hyperco-MW Industries ...................... 32255 

Impact Plastics Automotive ................... 36213 

Indel B S.p.A.. ............................. 35328 

Integrated Technology Inc.. ................... 32313 

Intrepid Direct Insurance ..................... 32335 

James Baroud ............................. 30288 

JcrOffroad Inc.. ............................ 36217 

Jiangsu Qunyue New Material ................. 38248 

Keng Lien Industrial Co. Ltd. .................. 31287 

KIY Carbon Co. Ltd. ......................... 38241 

K-MAN Suspension ......................... 31339 

Kukko Quality Tools Inc.. ..................... 31289 

Lantsun Group. ............................ 32282 

L.A Pro Auto Accessories ..................... 33298 

LastBoks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37200 

Ldrship Designs. ........................... 34251 

LEED Brakes .............................. 30337 

Let’s Go Aero .............................. 37219 

Level Ride Air Suspension .................... 30308 

Load Lugger LLC ........................... 37199 

Lock’er Down Security Products ............... 30343 

Loctite ................................... 32331 

Loss Prevention Fasteners. ................... 38217 

LPC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33309 

MEK Magnet .............................. 35314 

Mengzhou Yuxiangyun Auto Electronics Co. Ltd.. ... 38231 

Metal Impact .............................. 38235 

Metalloproduktsia .......................... 33329 

Meyer Distributing .......................... 31309 

Milenco Ltd.. .............................. 34324 

Millner-Haufen Tool Co. ...................... 38223 

Milltek Sport .............................. 30271 

Mob Armor ............................... 38185 

Monster Hooks Inc. ......................... 37243 

Morsun Technology Co. Ltd.. .................. 33339 

Motor City Aftermarket. ...................... 34307 

Mountain Off Road M.O.R.E ................... 31279 

MouseBlocker ............................. 34316 

MrTailLight. ............................... 37229 

MTX Audio ................................ 33301 

myTop ................................... 30261 

NC Carpet Binding & Upholstery Machines ....... 34293 

Neapco Components ........................ 36249 

Nii Off Road ............................... 33265 

Ningbo Jii-Power Auto Accessories Co. Ltd.. ...... 34328 

Novline LLC ............................... 38228 

NRG Offroad .............................. 30312 

Pakelo Lubricants (Risi Performance Oils) ........ 32261 

Paperless Body Shop. ....................... 31346 

Papp Plastics & Distributing Ltd. ............... 34315 

Pedders Suspension ........................ 33281 

The Perfect Bungee/ShockStrap ............... 36237 

Pit Bull Tires .............................. 36205 

Premier Thermal Solutions. ................... 30335 

PRO Products ............................. 33277 

Product Liability Specialty LLC/Custodian Auto. .... 32325 

QB Enterprises. ............................ 34345 

Qingdao Passion Machinery Co. Ltd. ............ 34346 

RAASM USA Inc. ........................... 38197 

Ramair Filters Group ........................ 32286 

Redback Silicone Hose Cutting Machine ......... 33338 

Redden Classic Restoration & Supply LLC ........ 33315 

Renegade Covers. .......................... 33340 

Renegade Performance Fuels & Lubricants ....... 34290 

RIPP Superchargers. ........................ 37205 

RIVAL. ............................. 32295, 32299 

Road Comforts. ............................ 32309 

Roadster Shop. ............................ 37233 

Rock Krawler & Pure Performance. ............. 37193 

Rock’s 4X4 ............................... 30318 

Saimax Products Inc.. ....................... 38237 

Scheel-Mann Seats ......................... 38195 

SeaSucker. ............................... 34257 

Shanghai Engin Industry Co. Ltd. ............... 33345 

Shanghai Jinli Special Rope Co. Ltd. ............ 34339 

Shenzhen Mingzong Technology Co. Ltd. ......... 33317 

Shop Boss ................................ 34335 

Slam Specialties ........................... 34325 

Source Auto Body Fasteners .................. 38219 

Spider Tarp ............................... 37251 

Steinel ................................... 32334 

Strange Engineering ........................ 30341 

Strong Hand Tools .......................... 34329 

SUNTOP srl ............................... 36197 

SYZ Machine Co. Ltd.. ....................... 38239 

Tayih Kenmos Auto Parts Co. Ltd.. .............. 33255 

Thunderbolt Racing Fuel ..................... 34277 

Trak Machine Tools ......................... 34281 

Trim-Lok Inc. .............................. 32336 

Tritop International Co. Ltd. ................... 37249 

Twisted Logic ............................. 32322 

Up Down Air Systems LLC .................... 33295 

UpRev LLC. ............................... 31283 

Ventra Technology . . . . . . . . . . . . . . . . . . . . . . . . . . .34338 

Vibro Solution ............................. 31303 

VW Collection by BRISA ...................... 34318 

Wavian USA. .............................. 38183 

Xcargot .................................. 32283 

XClutch .................................. 31255 

ZDOG Truck Tool Boxes ...................... 34308 

Zhejiang Tianyuan Fabric Co. Ltd. .............. 32337 

Zhongshan Changfan Auto Security Equipment Co. Ltd. 31344 

Zipp Air Tool. .............................. 34250 

FIRST-TIME & FEATURED 

EXHIBITORS 

(PERFORMANCE PAVILION) 


ABDO. ................................... 50303 

Abelltek .................................. 52134 

ACAT Global LLC ........................... 52427 

Acima Credit .............................. 52406 

ACL Race Series ........................... 51202 

ACOPOWER ............................... 50404 

Acumatica ................................ 52019 

ADSG Dongsai (China) Car-Styling Co. Ltd.. ....... 51440 

AeroLidz ................................. 52114 

Aero SunZ ................................ 53307 

Aerovault ................................. 52205 

AirBoss Air Tools Co. Ltd. ..................... 51405 

A.J. Dralle Inc. ............................. 50010 

Alesco Induction Heaters ..................... 51307 

Amaxi Proucts by GL Enterprises ............... 51417 

Ammex Corp.. ............................. 52140 

Anabond India . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51441 

ANI USA. ................................. 50401 

Ascentium Capital .......................... 52041 

Asuka Autotronics Inc. ....................... 52204 

AT&T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53021 

AudioControl .............................. 51204 

Audio Legion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52240 

Auto Glass Safety Council (AGSC) .............. 51415 

Azard Group. .............................. 51213 

Badass Workbench ......................... 50337 

Bardahl Manufacturing Corp. .................. 50014 

Biocerra Co. Ltd. ........................... 53107 

Bison Offroad LLC .......................... 51437 

B’laster Corp.. ............................. 53020 

BLVD-LPF ................................ 50036 

BSI Performance Chassis. .................... 53423 

BumperBib. ............................... 51032 

Cabinets By Hayley ......................... 50311 

Capristo Exhaust ........................... 51131 

CAR, Complete Auto Reports .................. 51010 

Cementex Products Inc.. ..................... 50006 

Center of Repair Technologies Ltd.. ............. 51241 

Chainstar Technologies Co. Ltd. ................ 53409 

Chimei Motor Electronics. .................... 51141 

Classic Accessories LLC ..................... 51113 

ClearDrive Tech . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51406 

Clinched Flares ............................ 53221 

Colourlock USA ............................ 51231 

COOL-SPACE .............................. 51107 

Cosmis Racing Wheels/Silver’s Suspension . . . . . . . .50201 

Craft Customs Steering Wheels & Dashes ........ 53415 

Cup Holder Hero ........................... 52050 

Dannmar Equipment ........................ 50237 

DB Drive Car Audio ......................... 50413 

DDXX Carbon Ceramic Brake. ................. 52308 

Deerfos America Inc. ........................ 51037 

The Detail Guardz Elite Car Care Products ........ 51435 

Devault .................................. 51408 

Digipower ................................ 51327 

Digital Guard Dawg ......................... 51140 

Dingzing Advanced Materials Inc. .............. 50440 

Divine Brothers Co. ......................... 52137 

Donglai Coating Technology. .................. 51143 

Drop Products ............................. 53421 

DSCsport ................................. 50307 

DTE Systems .............................. 53121 

Dura-Block ............................... 52132 

EdgeChem Jamaica Ltd. ..................... 52236 

Elettromedia-USA .......................... 50139 

Exotic Custom Motorsports ................... 51333 

EZ Fleet Tracking ........................... 51340 

EZ Lynk .................................. 50011 

Falken Tires. .............................. 50028 

Fanda International Development Co. Ltd. ........ 50238 

Fasnap Corp. .............................. 52431 

Femco Drain Technology ..................... 52020 

FenSens Smart Car Accessories ............... 52037 

Flexfit LLC ................................ 52043 

FMSI Automotive Hardware Inc.. ............... 52010 

The 4 Less Corp ........................... 53321 

FRD ..................................... 52040 

FTP Motorsport ............................ 51105 

Fuji Spray ................................ 52008 

Genius Car & Audio ......................... 51243 

GiantGear USA. ............................ 51036 

Goizper Spraying North America ............... 50015 

GP&E Co. Ltd. ............................. 51308 

Greatwall Automotive Parts Co. Ltd.. ............ 52446 

Green Car Factory .......................... 52135 

Grover Products Co.. ........................ 51309 

Grypmat ................................. 50430 

Guangdong Road Buck Co. Ltd. ................ 51303 

Guangzhou Guangxiang Auto Accessories Co. Ltd... 50305 

Guangzhou Helioson Car Care Co. Ltd.. .......... 52053 

Guangzhou Huiyun Science & Technology Co. Ltd... 50407 

Guangzhou Offroad Autoparts Manufacturing Co.Ltd .51044 

Guangzhou Palmergrip Metal Product Co. Ltd. ..... 52013 

Guangzhou Yakoo Chemical Co. Ltd. ............ 52305 

Guangzhou YCL Car Accessories Co. Ltd.. ........ 50140 

Guangzhou Yupeng Auto Parts Co. Ltd.. .......... 52234 

Guangzhou ZSMELL Auto Accessories Co. Ltd.. .... 52208 

Guniwheel ................................ 52439 

Hardrace USA/Velocityshop ................... 50331 

Harris Since 1922 .......................... 53002 

Heat-Max (2007) Inc.. ....................... 53105 

Hebe Co. Ltd.. ............................. 50114 

The High Ground of Texas .................... 50041 

Honey D. ................................. 53425 

Horizon Hobby ............................. 52235 

Horizon Tool Inc. ........................... 52343 

Horpol ................................... 51206 

HotRod Innovations ......................... 51409 

Huizhou Inoch Technology Co. Ltd.. ............. 51330 

ICD Design. ............................... 51016 

iKamper. ................................. 50241 

Innovative Components Inc.. .................. 52217 

Ivan Tampi Customs. ........................ 50005 

Jada Toys ................................ 50127 

Jax Wax Car Care Products ................... 51427 

JeepHeritage LLC .......................... 52113 

Jelight Company Inc. ........................ 50142 

Jiangsu 1234 Auto Technology Co. Ltd. .......... 52109 

Jilcat Proline .............................. 51445 

Jinrong Car Mat. ........................... 51003 

JLI Group Pty. Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . .51402 

JMD Perfortubeshop ........................ 50038 

J.W. Winco. ............................... 52026 

KD Kanopy. ............................... 52409 

King Canopy .............................. 52337 

Kingpin University Tools ...................... 52347 

KISAE Technology .......................... 51211 

Kittrich Canopy & Display Products ............. 52206 

Kleen-Rite Corp. ........................... 52442 

Koken USA. ............................... 51407 

KUHL Racing .............................. 52327 

Kunshan Zhongyite Machinery Industrial Co. Ltd.... 52141 

Laguna Natural Air Fresheners ................ 52304 

Lake Country Manufacturing Inc.. .............. 51235 

Laufer Group International .................... 53427 

Launch Tech USA. .......................... 53007 

LiftLocker.com. ............................ 52136 

LinguaLinx Language Solutions ................ 52145 

Link Engine Management .................... 51007 

Liqui Moly ................................ 51017 

Lovells Automotive Systems Pty Ltd. ............ 52433 

LubeLocker ............................... 50032 

LulzBot 3D Printers ......................... 51342 

Luoyang Kaitao Metal Co. Ltd. ................. 51334 

Makita USA ............................... 52319 

Mar-K ................................... 52421 

Mars Auto Parts & Engine Swaps. .............. 53026 

Marvel Mystery Oil. ......................... 53303 

MAT Industries LLC ......................... 52414 

MaverickCNC. ............................. 52027 

Maxon Auto Corp. .......................... 52451 

Mechanics Mate ........................... 50137 

Microbead Car Covers ....................... 53407 

Milford. .................................. 50341 

Minute Man Wheel Lifts ...................... 52333 

Mobile Environmental Solutions LLC ............ 50317 

Mobile Tech Expo........................... 51336 

Moko Auto-Portable Truck Bed Liner ............ 52441 

Montroy Sign & Graphic Products .............. 50119 

Moore & Giles ............................. 51027 

MTM Hydro ............................... 51127 

Mubea ................................... 51419 

Mystical Sky Filter LLC ...................... 53006 

Neutek International Inc. ..................... 50136 

Newarc Tech LLC........................... 52030 

Nexera................................... 51018 

The Next Generation ........................ 52131 

NGR Performance .......................... 53206 

Ningbo Fentol International Commerce 

& Trade Co. Ltd. .......................... 52419 

Ningbo Green Textile Co. Ltd................... 53008 

Ningbo USJ Transmission Co. Ltd. .............. 51030 

Nissan North America ....................... 50213 

Offroading Now . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52012 

OMAX Corp................................ 53413 

1stMILE .................................. 52404 

Ooma Office .............................. 51208 

Orientus Industry Sdn Bhd.................... 50101 

OTC Daihen Inc............................. 52316 

Overhauler................................ 52244 

Owens Products Inc. ........................ 51319 

Parker Hannifin ............................ 52411 

Pedal Commander .......................... 53213 

Performance Plus Motor Oil ................... 50427 

Pinnacle Automotive Systems ................. 50107 

Podium .................................. 51006 

Power Wiper .............................. 53405 

Profitboost ................................ 52044 

PROFORMULA ............................. 51028 

Qingdao Marris Rubber Co. Ltd................. 53109 

Qingdao Tianchen Jiachuang Co. Ltd. ........... 53010 

Quick Draw Brand .......................... 53202 

Quintin Brothers Dream Builds................. 53225 

The Rag Co................................ 51227 

Raise3D.................................. 52311 

Recaro Automotive.......................... 51119 

REEP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53403 

Refinish Solutions Group ..................... 51343 

REK GEN Mud Guards ....................... 53411 

Revology Cars ............................. 50008 

Revotec Ltd. .............................. 52038 

R5 Racing Suspension & Brakes ............... 53204 

RGI–Spray Booth Co. . . . . . . . . . . . . . . . . . . . . . . . . .52227 

Rhino Metals Inc............................ 50019 

RideBidz Inc./Lets Delivr ..................... 51008 

Rockland Custom Products ................... 51203 

Rutan & Tucker, LLP......................... 50033 

Sage Human Electronics International Co. Ltd...... 52443 

Santint USA Inc............................. 50141 

SBA Loan Group ........................... 51240 

SCENTZ4U................................ 51020 

Shandong Jndo Hoisting Equipment Co. Ltd. ...... 52042 

Shandong Meika Wheel Co. Ltd................. 52315 

Shark Holdings LLC ......................... 50435 

Shelby American Inc......................... 53203 

Shenzhen Betoptek Electronics Co. Ltd........... 51034 

Simiron .................................. 52314 

6LE Designs Inc. ........................... 52045 

Slingshot–The Ultimate Joyride ................ 53012 

Smart Step Flooring......................... 50044 

Snow Joe ................................ 51242 

SoftSeal Safety Respirators . . . . . . . . . . . . . . . . . . . .51026 

Spanco Inc. ............................... 52119 

Speede Clutch Co. .......................... 51403 

Speed Max Corp. ........................... 50039 

Spliseal .................................. 50012 

SSworxs/ KRC Japan ........................ 52144 

Stacker 3D Printers ......................... 52015 

Stoner Car Care............................ 52127 

Sunex Tools ............................... 51217 

Sunfine Auto .............................. 51310 

Sun Top Hi-Tech Manufacturing Inc.............. 52445 

SuperFlow ................................ 51041 

SuperStik................................. 50043 

Supertech Performance ...................... 50113 

Surly Soap................................ 52444 

Suzhou FengYi Technology Co. Ltd. ............. 52028 

Suzhou Xindadi DBA XDD Products USA LLC ...... 52147 

Taizhou Yusen Auto Accessories Co. Ltd. ......... 52018 

Tarazon .................................. 53103 

Tarox Performance Brakes.................... 50212 

TermomeccanicaGL ......................... 51209 

3ST Industry Co. Ltd. ........................ 50236 

Tidewater Finance Co. ....................... 53004 

Tire Stickers .............................. 50027 

TKO Clamping Systems ...................... 50001 

Tonyin Car Care ............................ 52112 

Topo Tech Co. Ltd. .......................... 52345 

Topperezlift ............................... 53325 

Top Speed ................................ 51103 

Trulers ................................... 52413 

Tuzi Factory ............................... 52230 

Ultimaker................................. 51312 

Ultra-Fab Products.......................... 52436 

Uniters North America LLC.................... 52005 

Untouchable Sounds ........................ 51013 

Urban/Honey Combination .................... 50132 

VBox Motorsport ........................... 52219 

Velex Tech Ltd.............................. 51014 

Vis Racing Sports........................... 53113 

Wastegate Technologies Inc. .................. 51004 

The Wax Shop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53303 

West Creek Financial ........................ 52215 

Wuxi Booshiwheel Power 

Technology Co. Ltd. ....................... 51341 

Wuyi Shengtai Auto Parts Co. Ltd. .............. 50402 

XForce Performance Exhaust .................. 50327 

YATU Advanced Materials Co. Ltd. .............. 51313 

Yongkang Haowei Tools Co. Ltd................. 52105 

ZF Aftermarket............................. 50138 


TRUCKS, SUVS 

& OFF-ROAD 


Ablaze Grilles........................... 37091 

AccuAir Suspension...................... 32319 

Addictive Desert Designs.................. 35137 

Aeroklas/TJM .......................... 35099 

AFN .................................. 32289 

Agri-Cover Inc........................... 34089 

“AirBedz” Pittman Outdoors................ 34135 

Air Lift Co. ............................. 30210 

Alien Jack Base......................... 30345 

Alliant Power ........................... 34310 

American Expedition Vehicles .............. 31171 

American Technology Components Inc. ....... 34024 

Any Level Lift........................... 37213 

Aplonex International Corp. ................ 38077 

APR, B&M Racing, Dinan, Flowmaster 

& Hurst Performance ................... 34241 

Aprove Products ........................ 38169 

APR LLC .............................. 34241 

APS Auto Parts Specialist Inc. .............. 33073 

ARB 4x4 Accessories ..................... 30069 

A.R.E.................................. 30115 

Ark Corp. .............................. 34240 

Armadillo Liners......................... 31193 

Armordillo USA ......................... 37196 

Asfir 4X4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33207 

AutohomE ............................. 30319 

Auxbeam Lighting Co. Ltd.................. 34287 

Azard Group............................ 51213 

Baja Kits by Brenthel ..................... 31329 

BAK .................................. 30115 

B&W Trailer Hitches ...................... 30173 

Bawarrion ............................. 36193 

Bedrock Truck Beds...................... 33185 

BedRug ............................... 30115 

Bedslide .............................. 33103 

Bestop Inc. ............................ 30017 

Bison Offroad LLC ....................... 51437 

Black Armour dba North West Rubber Ltd.. .... 33313 

Black Horse Off Road..................... 32185 

Black Series Campers .................... 32254 

Blue Ox ............................... 33159 

Body Armor 4x4......................... 35159 

Bodyguard............................. 35221 

BOLT Lock ............................. 37071 

Born Bad Customs....................... 37237 

BrakeQuip LLC.......................... 36032 

Bubba Rope............................ 38039 

Bullet Liner, An Accella Co.................. 34263 

California Four Wheel Drive Association ....... 34154 

Calmini-Full-Traction-Hanson-Purejeep . . . . . . . .35011 

Cal Trend Automotive Products ............. 37049 

Cap-It ................................ 35039 

Cargo Ease Inc. ......................... 38066 

CargoGlide............................. 35145 

CARR................................. 34030 

Carson Car Accessories ................... 33291 

Castel-The Gate King..................... 36243 

CDT-Cardan Driveshaft Technologies ......... 38227 

Changzhou Xinkai Auto Parts Co. Ltd. ........ 33334 

CIPA-USA.............................. 37067 

ClearDrive Tech . . . . . . . . . . . . . . . . . . . . . . . . . .51406 

Cognito ............................... 30193 

COMEUP USA Inc. ....................... 32181 

Cosmor Industries Ltd..................... 38157 

C.R. Brophy Machine Works Inc. ............ 34066 

C.R. Laurence Co. Inc. .................... 34020 

Crown Automotive Sales Co. Inc. . . . . . . . . . . . . .34121 

CT Johnson/DeadBolt Products ............. 38063 

Currie Enterprises ....................... 37063 

CURT Group............................ 34017 

Custer Products Ltd. ..................... 33021 

Custom Automatic Conversions . . . . . . . . . . . . . .36223 

Dana Inc............................... 35117 

DARS Lift.............................. 30333 

Daws Manufacturing Co. Inc................ 31099 

Decked ............................... 31211 

Dee Zee Inc. ........................... 30039 

Detail K2 Inc............................ 38173 

Diode Dynamics......................... 37179 

Dinan Corp. ............................ 34241 

Dirty Life Race Wheels.................... 38097 

Ditch Hitch............................. 35345 

Dometic............................... 34221 

DU-HA Inc.............................. 33067 

DuraFlap LLC........................... 31335 

DV8 Offroad............................ 30179 

Dynamic Suspensions .................... 38215 

Dynatrac Inc. ........................... 37087 

eCOOLogical ........................... 38161 

Eight EVP/OZ4WD ....................... 38119 

Elongator Tailgates ...................... 30278 

Endurance Truck Accessories............... 38067 

ENGO Industries LLC ..................... 34174 

Erwin Hymer Group/American Fastbacks/Cliffride .30191 

ESP Truck Accessories.................... 34288 

Exotic Custom Motorsports ................ 51333 

Expedition One ......................... 30277 


Bison Offroad Launches at SEMA 2018 

Bison Offroad’s official company 

launch is the 2018 SEMA Show, and 

their first products are completely 

new for the industry. They will debut 

stop cam alignment kits that prevent 

larger wheels and tires from being 

knocked out of alignment, a complete 

line of level and lift kits for 

all popular trucks and SUVs, and a 

new DRL turn signal for the Jeep JK 

series. There’s also a super-adjustable 

line of Rock Lights for all SUVs 

and UTVs. 

Stop cam alignment kits—they’re 

called “stop cam” because the eccentric 

is shaped like a stop sign. The flat 

edges cause the adjuster to lock into 

place against the frame and allow your 

alignment to hold up against larger 

wheels, tires and higher side loads that 

come from off-road driving. 

The Bison Offroad Leveling and Lift 

kit product line is growing every day. 

Bison stands behind their kits with a 

product guarantee for the life of the 

vehicle, industry-leading packaging, 

There are two things for certain 

about having your truck stuck in 

mud, sand or snow—it can happen 

unexpectedly and the quicker and 

safer you get out, the better. 

Before there was Bubba Rope there 

was double-braid nylon rope used by 

the U.S. military for airlifting Humvees 

and new features not found from 

other companies. For example, the 

heavy-duty cast Panhard bracket for 

their F-250 kits are slotted to allow for 

fine tuning the suspension setup. The 

patented forged Torsion Key Wedge is 

a completely new design for a suspension 

type that’s more than 80 years 

old. Installation time and pricing are 

both industry leading. 

Bison Lights—how can 

something so strong be so flexible? 

Bison Rock Lights have 

a unique mounting system 

that gives the installer infinite 

installation options. Each Rock 

Light includes a sturdy waterproof 

aluminum case and bezel 

to protect the ultra bright LED 

lights. Waterproof connections 

are included in the wiring kit 

so they work even during the 

deepest river crossing. 

The newest Bison products 

are Jeep JK DRL turn signal/ 

driving lights. The simple plugand-play 

lights give you the option 

of daytime running lights on your 

Jeep JK that automatically turn off 

when the signal is used. All lights are 

DOT compliant. 

Dealer and distributor inquiries 

invited. For more information, visit 

www.bisonoffroad.com. 

Visit the Bison Offroad LLC 

exhibit in Booth #51437. 

New Products to Boost Your Bottom Line 

The new nylon Bubba Rope Black OP Tow 

Strap incorporates a 15% stretch. 

Bison Rock Lights have a unique mounting system 

that gives the installer infinite installation options. 

and cargo by helicopter. Manufactured lets the consumer touch and see the 

in America by Certified Slings and difference of Bubba Rope’s U.S.A.- 

Supply, the expandable sling rope met made quality. The new packaging has 

strict military specifications for safety, important information printed on 

strength and reliability. 

it for selecting the right product for 

The leaders at Certified Slings knew the right application and vehicle. The 

that their company’s more-than-50- new packaging is designed to create 

year history of manufacturing the increased sales in brick-and-mortar 

highest-quality U.S.A.-made products stores by helping the consumer make 

for U.S. military could be the basis for better-informed purchasing decisions. 

creating a new business that would Additionally, Bubba Rope is introducing 

produce the best vehicle recovery gear 

a new nylon Black OP Tow 

in the market. 

Strap that incorporates a 15% stretch. 

The successful Bubba Power Stretch The added stretch acts like a small 

Recovery Rope was followed by the shock absorber when towing a vehicle, 

development of the Gator-Jaw Synthetic 

resulting in a more controlled and 

Shackle. Made from plasma safer towing experience. The Bubba 

rope with a tensile strength higher Rope Black OP Tow Strap is American 

than steel, yet light enough to float in 

made and professionally tested 

water, the Gator-Jaw synthetic shackle with the breaking strength certification 

won the 2015 SEMA Award for Best 

printed right on the strap. 

New Off-Road Product. 

Visit www.bubbarope.com for more 

This year Bubba Rope has created 

information. 

better retail packaging for the Visit the Bubba Rope exhibit 

consumer. The new wrap packaging in Booth #38039. 


TOUGH. 

ORIGINAL. 

GUARANTEED. 

TOYOTA TACOMA LIFT KIT: 

✪ NEW Cam Stop camber kits that lock in alignment 

✪ Cast iron block kits for all popular trucks 

✪ A complete line of level and lift kits 

✪ Guaranteed for life 

Tough and Stylish Visors 

Meet Consumer Demand 

Focus Auto Design’s new line of side visors carry on the look of the company’s 

“Tough FormFit Guard” hood protector that was launched at the 2017 SEMA 

Show to an award-winning reception. Now there is a side visor to match customers’ 

fender flares and hood protector to complete that aggressive off-road look. 

Drawing from more than 25 years in the OE market, Focus Auto Design is raising 

the bar and bringing that OE quality to the aftermarket. 

Offering both form and function, the new line is engineered using highly 

detailed 3-D truck scans that allow for an OE level of fit and finish. High-grade 

components include durable, UV-stable ABS and the same stainless-steel Torx 

head-style bolt heads used on the Tough Guard hood protector, while the 

highest-quality 3M adhesive tape ensures these visors will stay in place for the 

life of the truck. Both product lines are covered by a limited lifetime warranty. 

Installation takes less than 15 minutes with no drilling or modifications, and the 

kit comes with everything, including surface-prepping wipes. 

The Tough Side Visor will be initially available for the top five truck models, 

plus the new Wrangler JL. Several new Tough Guard Hood Protector applications 

have come available over the last year, bringing the total to 25 different 

truck and Jeep fitments. All of the Tough Guard hood protectors are also available 

in a smooth finish, an excellent match for unpainted fender flares. 

Smooth Tough Guards are also exceptional for painting as the acrylic top layer 

and the ABS underneath are both outstanding substrates. And since they are 

smooth, they require minimal preparation. For more information, contact Focus 

Auto Design International Sales Manager Jordan Lewis at Jordan@focusauto.com. 

Visit Focus Auto Design Inc. in Booth #38205. 

TF-1501-32.5 Tacoma 

3” Front 2” Rear kit 

TC-1501-SC Stop Cam 

Alignment kit (optional) 

This newest line of side visor products will be on display for the first time in the New Products 

Showcase and in booth #38205. 

SEE US AT SEMA 

BOOTH 51437 

www.bisonoffroad.com 


To find AdvanTEK ® performance gearing and 

other Jeep ® parts to grow your sales, 

visit DanaAftermarket.com. 

Las Vegas Convention Center 

Oct 30 - Nov 2, 2018 

Dana booth #35117 

Jeep ® is a registered trademark of FCA US LLC. 

SpicerParts.com/GearUp or for our e-catalog, DanaAftermarket.com 

#SpicerParts 

© 2018 Dana Limited. All rights reserved. 


You Can Touch and See The Difference! 

The original Power Stretch rope that 

redefined off-road recovery has now 

created out-of-the-box packaging. 

bubbarope.com • 877-499-8494 

IRONCROSSAUTOMOTIVE.COM 

AMERICAN MADE 

STEP PRODUCTS 

AND 

BUMPERS 


ON-ROAD OR OFF-ROAD. 

RIGID’S GOT YOU COVERED. 

® 

RIGIDSAE LIGHT BAR 

RIGID auxiliary lighting has been helping off-roaders own the night for 

over 10 years, but RIGID light bars could only be legally used in the 

dirt…until now. RIGID has released a complete line of lighting that are 

safe and legal for use both on and off the pavement. RIGID’s new SAE 

SR-Series offers powerful long-range coverage with the color 

temperature of daylight for superior clarity in a variety of conditions. In 

addition to providing powerful street-legal lighting solutions, the new 

SAE SR-Series light bars features a backlit RIGID branding plate. This 

secondary lighting can be controlled independently or in tandem with 

the main forward-facing LEDs, offering a custom look to any vehicle. 

These new driving lights offer the same quality construction RIGID is 

known for, including a low profile extruded aluminum alloy housing, 

unbreakable polycarbonate lens, and LEDs rated for 50,000 hours while 

consuming very little power. The new Dual-Function SR-Series SAE 

Compliant Lights represent the ultimate solution for your street-legal 

lighting in North America. 

50,000+ 

Hour 

Lifespan 

High-Grade 

Aluminum 

Alloy Heatsink 

9-36 V DC 

Voltage 

Range 

Integrated 

Thermal 

Mgmt. System 

Durable UV 

Polyester 

Powder Coat 

Impact Resistant 

Polycarbonate 

Lens 

Pressure 

Equalizing 

Vent 

IP68 Compliant 

Dust / 

Water Ingress 

Harness 

& Switch 

Included 

Mounts 

& Hardware 

Included 

AVAILABLE SIZES 

• 20” & 30” 

KIT INCLUDES 

• Wiring Harness & Switch 

• Mounting Hardware 

• Short & Tall Mounting Brackets 

Function 1 - Running Light with 

RIGID Branding Plate 

Function 2 - Driving Auxiliary High Beam 

FOR MORE INFO VISIT RIGIDINDUSTRIES.COM/SAE 

Consult your Rigid Industries’ installation manual, the Rigid Industries’ website and any local, state and federal laws, rules and regulations 

to determine whether your particular application/installation is authorized for use on a public highway. Rigid Industries, RIGID, and SAE 

are registered and/or common law marks owned by JST Performance, LLC, a Delaware limited liability company d/b/a Rigid Industries. 



A new breed 

of wrangler 

www.ruggedridge.com/jl 

Spartacus Front Bumper 

Bumper | № 11544.21, Bumper w/ Winch Plate | № 11544.23 

Stubby Bumper | № 11544.23, Winch Plate | № 11543.16 

The most advanced styling on the market. US Patent No. D760,133, D775,013, D800,036 & D776,582. 

Tube Doors 

Front | № 11509.13, Rear | № 11509.14 

A stylish design that is meant to be seen, not 

heard. These tube doors are free from the 

dreaded rattling common with other tube 

doors. Patent pending. 

Spartacus HD Tire Carrier Hinge 

Textured Black | № 11546.56 

The ultimate in strength and stability for mounting 

your oversized wheel and tire. Designed to manage 

the amplified force and vibrations produced during 

extreme off-road conditions. Patent pending. 

XHD Hood Catches 

Textured Black | № 11210.27 

Black | № 11210.21, Silver | № 11116.21 

One of the simplest upgrades available for 

the new Wrangler JL and what a difference 

they make eliminating the possibility of hood 

flutter! US Patent D692,290 

Eclipse Sun Shades 

Full | № 13579.71, Front | № 13579.72 

Hard Top | № 13579.73 

№ 13579.72 

Open air and top down feeling you want, while 

providing added protection from harsh sunlight. 

Trail Mirrors 

Round | № 11025.23 

Rectangular | № 11025.24 

Rugged Ridge Trail Mirrors provide a simple bolt-on 

mirror solution that is not only highly-functional, but 

one that looks great. Patent pending. 

Come see us at Booth #30024 

see the latest parts & accessories for jeeps from 1941-2018 

ask about our product displays 

Jeep ® is a registered trademark of FCA US LLC, Omix-ADA ® is not affiliated with FCA US LLC 


SEMA Booth 38205 

Introducing the... 

• MADE IN CANADA 

• TEXTURED FINISHED 

• UV STABLE DURABLE ABS 

TOUGH GUARD SIDE VISOR 

Contact Jordan@focusauto.com for more infomation. www.formfithoodprotectors.com 

37071 


RESTYLING & 

CAR CARE ACCESSORIES 


#LABOCOSMETICA....................... 31291 

ABDO................................. 50303 

Adam’s Polishes Inc. ..................... 32303 

AddOnAuto ............................ 12861 

ADSG Dongsai (China) Car-Styling Co. Ltd.. .... 51440 

Aegis Car Seat Cover..................... 12720 

AERO Detail Products..................... 12529 

Air Design S.A. De C.V..................... 12753 

Alea Leather ........................... 12615 

All-Fit Automotive ....................... 12838 

AlloyGator North America.................. 12643 

Altec Products Inc........................ 12432 

American Authority ...................... 16025 

American Pacific Halotron Division........... 12519 

American Standard Window Film ............ 12131 

Amon Industry Co. Ltd. ................... 32345 

Angel-GUARD Products Inc. ................ 12430 

Angelwax.............................. 13051 

Anhui Maxshine Auto Products Co. Ltd. ....... 13146 

Autofiber .............................. 16425 

Automotive Synergy...................... 13126 

Autosmart/Kuan Tong..................... 12521 

AutoTecknic USA . . . . . . . . . . . . . . . . . . . . . . . . .13150 

Avery Dennison ......................... 12659 

Azard Group............................ 38209 

AZUTO ................................ 12286 

BDK USA Inc............................ 12377 

Big Bond .............................. 34330 

BIOCERRA Co. Ltd........................ 53107 

Biocide Systems ........................ 12914 

Bishop Innovations, HOZEEZ ............... 13127 

BLVD-LPF ............................. 50036 

Bosswell .............................. 12947 

Braun Automotive ....................... 12742 

Bray.................................. 30327 

BRILA Premium Automotive & Marine Coating .. 15027 

Brush Hero ............................ 31323 

Buff & Shine Manufacturing................ 13155 

BuffPro ............................... 12984 

BumperBib............................. 51032 

California Dream & Razzi by AAC ............ 12686 

CARIGHT Window Tint & Car Wrap Tools ...... 13139 

CCL Design ............................ 12877 

Ceramic Pro............................ 12453 

Champion Seat Systems .................. 12618 

Changzhou Pengxiang Automobile 

Decoration Factory ..................... 12386 

Changzhou Sanyou Dissan Protective Materials 

Manufacturing Co. Ltd................... 12549 

Check Corp............................. 12938 

Classic Accessories LLC .................. 51113 

Clinched Flares ......................... 53221 

CMYK Grafix ........................... 16525 

Coast to Coast International................ 12639 

Colourlock USA ......................... 51231 

Cowles Products ........................ 12333 

Craft Customs Steering Wheels & Dashes ..... 53415 

Crystal Heiress LLC ...................... 12918 

CS-II international Inc. .................... 13131 

Cup Holder Hero ........................ 52050 

Dash Designs Inc. ....................... 12739 

Dawn Enterprises Inc. .................... 12539 

DC Safety ............................. 12543 

The Detail Guardz Elite Car Care Products ..... 51435 

The Detail Mate by Green Auto Clean Inc. ..... 13179 

Devault ............................... 51408 

Dingzing Advanced Materials Inc. ........... 50440 

Dr. ColorChip Corp. ...................... 12985 

Drop Products .......................... 53421 

Dynafy................................ 12622 

Eagle Enterprises Inc. .................... 12664 

Eastman Performance Films LLC 

(LLumar & SunTek)..................... 12117 

ECP Inc................................ 13084 

Excel Make Automotive Inc................. 12369 

Extreme Dimensions ..................... 12384 

EZ Lip ................................ 13181 

FH Group .............................. 31297 

Fia Inc................................. 12721 

Filink Co. Ltd............................ 12371 

Flex North America Inc. ................... 13039 

Flex Seal Family of Products ............... 12943 

Flink International Co., Ltd................. 38199 

FM Co. Ltd.-Window Films................. 12816 

FRD .................................. 52040 

Fun Lines.............................. 12585 

GiantGear USA.......................... 51036 

Gliptone Inc. ........................... 12955 

Global Window Films ..................... 12477 

Gloss-It Car Care Products................. 12561 

Goizper Spraying North America ............ 50015 

GP&E Co. Ltd. .......................... 51308 

Griot’s Garage Inc. ....................... 12745 

Grit Guard Inc. .......................... 12855 

Gtechniq .............................. 15217 

Guangdong New Vision Film Co. Ltd. ......... 13163 

Guangzhou Guangxiang Auto 

Accessories Co. Ltd..................... 50305 

Guangzhou Helioson Car Care Co. Ltd.. ....... 52053 

Guangzhou Huiyun Science & 

Technology Co. Ltd. .................... 50407 

Guangzhou Laige Auto Accessories Co. Ltd.. ... 12621 

Guangzhou Yajiu Composite Co. Ltd. ......... 12323 


PRO Celebrates 30 Years With SEMA 

Show Reception 

Members of the restyling and car-care segment are invited to mix and mingle at the PRO 

Industry Awards Reception on Tuesday night. 

Soak up the Vegas vibe at the liveliest 

party in town: the Professional 

Restylers Organization (PRO) Indus- 


try Awards Reception, set for 5:30 

p.m.–7:30 p.m., Tuesday, October 

30, at the Westgate Resort & Casino 

PRO Products to Feature Carnauba 

Creme Wax 

PRO Products/BAF Industries has introduced 

the addition of Carnauba Creme Wax 

to its lineup of high-quality products. This 

premium final-finish creme wax is made 

with number-one-grade Brazilian Carnauba 

and natural oils that produce an ultra-rich, 

deep-gloss shine. Nano-particle-infused resins 

bond to the surface to improve durability 

and long-lasting protection. The wax contains 

banana oil to enrich dry surfaces and 

add a pleasing fragrance. The fast-working 

formula offers low-dusting qualities with 

easy removal and clean up. Safe for all types 

of paint finishes. For hand or machine use. 

Visit PRO Products/BAF Industries 

in Booth #33277. 


pool deck. Mix 

and mingle 

with industry 

icons, leaders 

and friends as 

PRO celebrates 

its 30th anniversary 

in high style. 

Enjoy live music, hot hors d’oeuvres, 

beverages and conversation in a relaxing 

moonlight setting. Celebrate the 

growth and progress of the restyling 

industry during the awards reception 

as PRO tips its hat to top performers 

in four categories: Restyler of the Year, 

Manufacturer of the Year, Nat Danas 

Person of the Year, and Jim Borré 

Lifetime Achievement. 

All members are invited to attend 

the PRO networking event of the year. 

Register for the event at www.sema. 

org/proevents. 

APR Unveils 

Modified 

Volkswagen 

Atlas 

APR, a leader in Volkswagen and 

Audi tuning, has built a one-off, custom 

Volkswagen Atlas. Utilizing the 

latest in hardware and software performance 

engineering, this custom 

Atlas adds horsepower and torque 

along with custom suspension components 

to create a more capable offroad 

machine. 

The custom-built Atlas is equipped 

with a 2.0 TSI engine and all-wheeldrive, 

making it the perfect off-road 

test bed for APR’s lineup of performance 

hardware and software. The 

project started life at 235 hp and 

258 lb.-ft. of torque, but APR’s engineers 

were able to increase output to 



Networking Helps Manufacturers’ 

Reps Build Community and 

Business Opportunities 

Manufacturers’ reps attending the 

SEMA Show are invited to attend a 

networking event that is returning 

for a second year in SEMA Central, 

located in the Grand Lobby of the 

LVCC. To be held Thursday, November 

1, from 11:00 a.m.–12:00 p.m., the 

event serves as a great opportunity 

to network and learn more about the 

industry while enjoying appetizers 

and beverages. 

Nathan Kunzman, chair of the 

Manufacturers Representative Network 

(MRN), will provide an update 

on the group’s latest initiatives and 

discuss the state of the industry. 

The MRN will also recognize and 

celebrate leading professionals and 

companies during the awards portion 

of the event. MRN members, selectcommittee 

members and SEMA staff 

will be on site to discuss membership 

and the resources and benefits available 

through the MRN. 


Recaro Automotive Seating 

Showcases Cutting-Edge 

Performance Seats 

Recaro Automotive Seating, the global leader 

in performance car seating with more than 50 

years of heritage, is continuously strengthening 

its engagement in the U.S. aftermarket segment. 

This includes constant activities to expand 

Recaro’s dealer base to give car enthusiasts 

even better access to Recaro products across 

North America. At the SEMA Show, the 

premium car seat manufacturer will 

showcase a broad portfolio of performance 

seats, ranging from purebred 

shell seats from motorsports to 

luxurious seats that provide Recaro’s 

world-renowned ergonomics and 

excellent body support. Among them: the Speed 

V, a true bolt-in seat kit designed specifically for American sports cars; the 

Sportster GT, featuring a sleek lightweight backrest with Recaro’s victory 

design and using advanced performance materials; and the Expert Houndstooth, 

a sport seat with a distinguished retro look and a perfect blend of 

style, comfort and performance. 

Visit Recaro Automotive in Booth #51119. 

OKI Showcases ColorPainter Vehicle Wraps 

Manufacturers reps took time to network and celebrate the industry and the accomplishments 

of their peers during the MRN Rep Roundup at the 2017 SEMA Show. 

APR Unveils Modified Volkswagen Atlas, 


350 hp and 350 lb.-ft. of torque. This 

was made possible by installing a 

factory IS38 turbocharger from the 

VW Golf R along with APR’s ECU 

upgrade, carbon-fiber intake system, 

cast race DP exhaust system, turbo 

inlet pipe, turbo muffler delete and 

a custom-fabricated catback exhaust 

system. In addition to the powertrain 

modifications, APR installed its 

6-piston 350mm Performance Brake 

Upgrade to bring the SUV to a commanding 

stop. 

“We were thrilled to have the 

opportunity to work on this project 

to bring the Atlas 2.0T to the next 

level,” said Mitch Williams, CEO of 

APR. “With 350 hp and 350 lb.-ft. of 

torque, we’ve surpassed the output 

from even the larger V6 engine, and 

we’re working to push the envelope 

even further in the future. The combination 

of custom hardware and 

equipment from our current product 

line really transformed the Atlas’ 

performance.” 

To provide clearance for the Toyo 

Open Country M/T 275/55R20 tires, 

APR CNC-machined new billet sus- 


APR installed its 6-piston 350mm Performance 

Brake Upgrade to bring the SUV to 

a commanding stop. 

pension components to lift the Atlas 

an additional 1.5-in. Furthermore, 

new rear trailing arms were fabricated 

to complement the lift kit. 

APR’s Light-Weight S01 20×9-in. 

Forged Wheels are illuminated on 

the build by wheelwell/rock lights 

placed beneath the Atlas. Lastly, a 

custom vinyl wrap was designed by 

APR and installed by Digital Precision 

in Alpharetta, Georgia. 

APR stressed that while this is currently 

a one-off project, it is evaluating 

a lineup of performance products 

for the Atlas in the future. 

Visit APR in Booth #22351. 

OKI is eager to return to the SEMA Show and raring to showcase their 

glossy, vibrant and highly durable vehicle wraps. See the speed and superior 

performance of the ColorPainter wide-format printer series, including the 

award-winning M-64s, the recent recipient of the 2018 BLI Award. Color- 

Painter printers are best-in-class, providing color-rich graphics and a breathtaking 

finish that will be the envy of your competitors and the delight of 

your customers. With production speeds and quality output that are virtually 

impossible to match at this price point, ColorPainter leading-edge technology 

will expand your shop capabilities and enhance your product portfolio while 

driving increased revenue and efficient ROI for your business. 

As a proud sponsor of SEMA Cares, and in collaboration with Petty’s 

Garage and APE Wraps, you’ll want to be in attendance as we unveil the 

exclusive car design we’ve been meticulously building. You’ll be blown away 

at the innovation and creativity behind this project, which supports Victory 

Junction, a SEMA Cares benefactor dedicated to enriching the lives of 

children with serious medical conditions. OKI will also be hosting industry 

celebrities in our booth—you don’t want to miss out on any of the excitement. 

Visit OKI in Booth #16524. 


TEAM UP FOR SUCCESS. 

THE BMW AND MINI WHOLESALE PARTS PROGRAM MAKES 

YOUR SHOP MORE EFFICIENT – AND PROFITABLE. 

Let BMW and MINI quality help ensure your shop’s success. The Wholesale Parts 

Program gives you five compelling reasons to demand Original BMW or MINI Parts 

and Accessories: 

1 Quality: Exacting fit and finish every time, guaranteed. 

2 Support: Your local BMW Center or MINI Dealer is your partner in success. 

3 Delivery: Multiple deliveries and delivery options. 1 

4 Convenience: 24/7 Online Parts Ordering System. 1 

5 Rewards: BMW Ultimate Rewards or MINI Motoring Rewards, 1 redeemable for 

purchases or gift cards. 

Insist on the top-quality fit, performance and looks of Original BMW or MINI Parts. 

Call your local BMW Center or MINI Dealer now for more information on the BMW 

and MINI Wholesale Parts Program. 

BMWWholesaleConnect.com 

MINIWholesaleConnect.com 

1 

Service varies by BMW Center or MINI Dealership. Please ask for details. 

© 2018 BMW of North America, LLC. Not to be reproduced wholly or in part without written permission of BMW NA. The BMW and MINI 

names, model names and logos are registered trademarks. Other trademarks and trade names are the property of their respective owners. 


2018 SEMA SHOW 

BOOTH #16007 


MRN RepMatch Hits a Milestone 

One of the key goals of the SEMA 

Manufacturers Representative Network 

(MRN) is to address industry 

issues and develop strategies and programs 

designed to meet the special 

needs of manufacturers’ reps. One 

issue that has directly affected MRN 

is the challenge manufacturers face 

when looking for quick and easy representation 

in a select region. To solve 

that issue, MRN launched RepMatch 

two years ago. Early this year, the 

RepMatch program hit a milestone, 

with more than 100 independent rep 

agencies participating and more than 

200 manufacturers seeking help in 

representation. 

About the RepMatch 

Program 

RepMatch is an online tool that 

helps connect manufacturers with 

sales representatives who have years 

of experience in the aftermarket 

industry. Part of the benefit of hiring 

experienced sales representatives 

is that they already have a long list 

of loyal customers with whom they 

regularly do business. 

Many of the MRN reps who are registered 

for the RepMatch program see 

their customers on a monthly or even 

weekly basis. They have established 

business relationships that manufacturers 

seeking representation in a 

specific territory may not have the 

resources to sustain. 

Vic Bennett, MRN immediate past 

chairman and manufacturers’ representative 

at Gantt-Thomas & Associates 

Inc., discussed the benefits of 

using RepMatch. 

“RepMatch speeds up the whole process 

so that the manufacturer and the 

rep can make a quick connection,” he 

said. “There’s no having to waste time 

meeting with business prospects who 

aren’t necessarily a good fit. RepMatch 

allows sales reps to find manufacturers 

who may be new to the business and 

are looking for representation. It also 

allows for connections to be made that 

may not have happened in person.” 

Because RepMatch is an online tool, 

manufacturers can get connected with 

well-matched sales reps in a matter of 

minutes. It is a mutually beneficial program 

for the manufacturer and the rep. 

Manufacturers seeking representation 

from experienced reps can easily 

register for the program when they 

visit www.sema.org/repmatch. Registered 

reps are then notified when a 

manufacturer is in search of representation 

in their region. 

If you are a manufacturers’ rep- 

RepMatch connects manufacturers and sales reps in a matter of minutes. 

resentative who is searching for 

your next valuable business connection, 

register for RepMatch now at 

www.sema.org/repmatch. RepMatch 

is free to MRN members as well 

as all manufacturers searching for 

accomplished and regionally based 

representation. 


ICD Design Launches Sport Styling 

Package for New Kia Rio Hatchback 

Quality Compressed Air Equals Quality 

Work and Tool Performance 

Mechanical technicians and body and paint specialists appreciate the need 

for clean, dry air. Don’t have eight hours to buff a hood after you just spent 

eight hours painting it? You won’t have to with the Ingersoll Rand R4-11kW 

rotary compressor with Total Air System (TAS). This unit generates highquality 

air right out of the box. Integrated high-performance dryers, a threein-one 

heat exchanger, and an independent fan circuit are all included in the 

TAS package to consistently generate dry, clean air. That’s the key to impeccable 

paint finishes free of flaws, fish eyes and orange peels. Dry, clean air also 

keeps pneumatic shop tools running well and free of debris and moisture. 

Visit Ingersoll Rand in Booth #10160. 

ICD Design has just released a new Sport Styling Package for the new 

Kia Rio Hatchback and Sedan. The sport styling package features a font lip 

spoiler, side skirts, rear diffuser (hatchback only) and a roof-mounted spoiler 

(hatchback only) that gives the Rio a more distinctive look. It is manufactured 

using OEM materials for a perfect fit and finish. ICD offers a contrast color 

paint scheme and a carbon-effect finish that help the Rio stand out from 

the crowd. 

Visit ICD Design in Booth #51016. 



GET YOUR 

VIP 

EXPERIENCE. 

EXPERIENCE. 

VISIT SEMA.ORG/MBR 


LAS VEGAS CONVENTION CENTER 

#SEMA2018 

VEHICLE 

TECHNOLOGY 

JOHN 

WARANIAK 

SEMA 

—MODERATOR— 

BRIEFING SEMINARS 

SEMA 2025 AND BEYOND—CARS ARE THE NEW FRONTIER OF TECHNOLOGY. 

Learn from the experts how Advanced Vehicle Technologies are transforming the 

performance industry, creating new products and impacting your business. 

2018 SEMINAR SCHEDULE 

1 

2 

3 

MONDAY, OCTOBER 29 

1:00 P.M.–2:30 P.M. 

New Technologies, New Opportunities: 

Vehicle Technology Roundtable 

N258 

TUESDAY, OCTOBER 30 

1:00 P.M.–2:30 P.M. 

Racing and Performance Forum: 

Keeping Technology at the Forefront 

N258 

WEDNESDAY, OCTOBER 31 

1:00 P.M.–2:30 P.M. 

Advanced Driver Assistance Systems (ADAS) Forum: 

Customizing with Confidence 

N258 

4 

5 


11:15 P.M.–12:15 P.M. 

The Next Two Years: 

Navigating the Technology Landscape 

N258 

Powered by PRO 


1:00 P.M.–2:30 P.M. 

Advanced Vehicle Technology: 

Practice, Policy and Challenges 

N258 

Register for these free briefings at SEMAshow.com/vehicle-technology 




Abelltek ............................... 52134 

Access Tools ........................... 10485 

ACOPOWER ............................ 50404 

Adenna LLC............................ 10561 

AGS Company Automotive Solutions LLC ...... 10154 

AirBoss Air Tools Co. Ltd. .................. 51405 

AIRCAT................................ 10167 

Aircom USA Inc.......................... 38213 

AirHoseRepairKit.com .................... 10672 

Airvantage Tools ........................ 10279 

Alesco Induction Heaters .................. 51307 

Alpine Bender Machinery.................. 10528 

AMGO Hydraulics........................ 33325 

Ammex Corp............................ 52140 

Anabond India . . . . . . . . . . . . . . . . . . . . . . . . . . .51441 

Anglo American Tools..................... 16015 

Ansell ................................ 15117 

Ascent Systems Inc. ..................... 10105 

Assenmacher Specialty Tools............... 10469 

Atlantic Safety Products................... 10404 

Atlas Copco Compressors ................. 10132 

Badass Workbench ...................... 50337 

Bad Dog Tools .................... 10461, 10560 

Baileigh Industrial ....................... 16513 

Beissbarth ............................. 33271 

BelAire & CP Compressors................. 10109 

Big Ass Fans ........................... 10379 

Big Time Products . . . . . . . . . . . . . . . . . . . . . . . .10473 

B’laster Corp............................ 53020 

Boxo USA.............................. 10439 

Brush Research Manufacturing ............. 10385 

Cabinets By Hayley ...................... 50311 

Cementex Products Inc.................... 50006 

Champion Air Compressors ................ 10329 

Changzhou Guangmeng Tools 

& Hardwares Co. Ltd. ................... 10425 

CHANNELLOCK ......................... 10261 

Chicago Pneumatic Tool Co................. 10104 

Chief Automotive ........................ 10122 

CIMAT ................................ 34312 

Clamptite LLC .......................... 10514 

Cobra Systems Inc. ...................... 15014 

Cool-A-Zone ........................... 10468 

COOL-SPACE ........................... 51107 

Cosber GmbH .......................... 15417 

CPS Products........................... 10265 

CRC Industries Inc. ...................... 10413 

Creaform .............................. 15306 

CRIPPA SPA ............................ 31271 

Dannmar Equipment ..................... 50237 

Deltran Battery Tender.................... 10309 

Dickies ............................... 10445 

Diho International Co. Ltd. ................. 30346 

Direct Lift ............................. 10139 

Dynabrade Inc. ......................... 10217 

EDC Hand Tools ......................... 15006 

Edwards .............................. 10131 

Enter Corp. ............................ 10524 

Envira-North Systems Ltd.................. 16727 

Epilog Laser............................ 10433 

EZ Cut CNC ............................ 16215 

EZ LYNK............................... 50011 

EZ Pulley LLC .......................... 16611 

FARO Technologies Inc. ................... 10316 

Fastening Systems International Inc. ......... 10364 

Femco Drain Technology .................. 52020 

Flo-Dynamics/Norco Lifting Equipment ....... 10553 

FMSI Automotive Hardware Inc.............. 52010 

FS-Curtis Air Compressors................. 10168 

GarageSmart ........................... 30300 

GearWrench/Apex Tool Group............... 10509 

Genius Tools ........................... 10409 

Global Vision Eyewear Corp................. 10317 

Green Air Link Corp....................... 10429 

Grypmat .............................. 50430 

GT Tools............................... 10460 

Guangdong Road Buck Co. Ltd. ............. 51303 

Guang Yang Industrial Works ............... 32344 

Guangzhou Palmergrip Metal Product Co. Ltd. .. 52013 

Haas Automation Inc...................... 10116 

Halder/Picard........................... 16713 

Harris Since 1922 ....................... 53002 

HE&M Saw ............................ 10204 

Homak................................ 10173 

Horizon Tool Inc. ........................ 52343 

Hurco Companies Inc. .................... 15509 

Huth Ben Pearson International LLC.......... 15824 

Industrial Gold .......................... 10761 

Ingersoll Rand . . . . . . . . . . . . . . . . . . . . . . . . . . .10160 

Innovative Components Inc................. 52217 

Integrated Technology Inc.................. 32313 

Jache SDN BHD......................... 10512 

Jackco Transnational Inc................... 10573 

JackTech USA .......................... 10145 

Jelight Co. Inc........................... 50142 

JET .................................. 10131 

J.W. Winco............................. 52026 


Pneumatic Tool Innovations 

By Eric Garbe, TechShop Managing Editor 

There’s not a single shop where you 

won’t hear the familiar sound of an 

air tool. Even Hollywood loves to pipe 

in the sound of an impact in every 

single auto shop scene. Of course, 

the “Hollywood mechanic” may be 

bragging about the big-block engine 

when the car clearly has a small-block 

under the hood, but at least we got the 

sound of the impact! 

Air tools may not be the first things 

that come to mind when you think of 

innovation, but don’t be fooled. Just 

like the cordless electric tool, smaller, 

lighter and more powerful is the goal 

that drives innovation, and modern 

air tools are always riding on the cutting 

edge. 

Traditionally made of metal, composite 

materials are used in the 

construction of lighter and smaller 

housings and lightweight metals such 

as titanium and aircraft-grade aluminum 

have cut even more from 

the scale. 

Composite materials also have an 

added benefit of insulating against 

extreme temperature changes, keeping 

the tool body comfortable instead 

of cold. 

Normally you would think that 

lightweight means fragile, but it’s the 

opposite in this case. In addition to 

being lighter, modern materials are 

stronger, too, and rigorous testing is 

part of the engineering process. These 

tools get dropped, beat up and abused 

in every possible way to make sure 

that they will hold up in the field. 

Motor design is constantly on 

the list of improvements. Stronger, 

lighter materials and the computercontrolled 

technology of machining 

have resulted in high-quality, longerlasting 

motors. 

Improved air flow and additional 

vanes are pushing power and torque 

output higher than it has ever been. 

Internal air flow and cooling design 

gives us thermally balanced motors, 

increasing longevity and providing 

consistent performance during 

heavy use. 

Ergonomics is another non-stop 

innovation. Contoured, 

cushioned grips provide 

comfort and reduce vibration. 

The working position 

is also factored in as part of 

tool development and modern 

air tools are balanced to 

reduce fatigue and gripping 

pressure. 

Keeping with ergonomics, 

forward, reverse and speed 

control buttons are positioned 

for easy use, and many 

tools have articulated joints 

to adjust for different jobs. 

Exhaust used to be just 

a “blow-it-out-anywhere” 

affair, but much more 

thought goes into it today. 

The air is directed away from 

the work area and the technician 

so a minimal amount of 

debris is kicked up and nothing 

is blown back at the user. 

Exhaust is also designed to 

reduce noise and many tools 

offer variable exhaust outlets 

in the event that you need to open it 

up for maximum power. 

A unique aspect on the list of innovations 

is personality. Put another 

notch on the composite belt, because 

many companies are offering a wide 

range of colors for their air tools. You 

spend a lot of money on your tools, 

so why not get a color you like? This 

also serves as a way to identify your 

air tools easily from others’, making 

sure they stay on your box where 

they belong. 

Variable triggers are one final thing 

that cannot be overlooked. The days 

of all or nothing are long gone. When 

they were originally supposed to be 

variable, they were very touchy and 

never really hit the mark, but now 

they function as they should—providing 

excellent control. 

Even though we’re focusing on innovations, 

I’d like to veer off course and 

talk about air tool lubrication. They 

have always needed it and always will. 

It can mean the difference between a 

Air tools may not be the first things that come to mind 

when you think of innovation, but don’t be fooled. 

There are multiple different brands 

and types of oil available and you may 

already have a preference, but using 

any one is better than none. 

It is important to point out that not 

only is it necessary to lubricate prior 

to using, but it is equally, if not more 

critical, to lubricate prior to storage. 

As you use your air tool, moisture 

and contaminants are deposited 

throughout. It’s the oil that cleans 

these out to prevent damage. After 

using an air tool, most of the pre-use 

lubrication has been forced out, leaving 

moisture and contaminants in 

the tool. 

If the tool sits in your box, even 

overnight, this moisture will slowly 

begin to corrode the inner workings. 

Running a few drops of lubricant 

through the tool after use allows you 

to store your tools with a fresh, clean 

layer of oil on the inside and prevents 

unwanted corrosion. 

You’ll know that your tools will 

always be ready to work, just in case 

long-lasting tool and a short life. Hollywood shows up. 









BUSINESS SERVICES 


$2.95 Guys .........................31230 

Acima Credit ........................52406 

Acumatica ..........................52019 

ADLI Law Group. .....................33225 

American First Finance ................34340 

Ascentium Capital ....................52041 

Automotive Training Institute ............15822 

Becker’s Fabrication/BFI Labels ..........31244 

Better Packages .....................33240 

Bishko Automotive Literature ............33221 

Broadly.com. ........................30282 

Capital One .........................32229 

CAR, Complete Auto Reports ............51010 

CardConnect ........................30231 

ChannelAdvisor ......................30227 

Classics on AutoTrader ................33219 

CounterPoint ........................70003 

DCi (Direct Communications Inc) .........31219 

Decal Factory .......................32247 

Eagle Business Software ...............31229 

EasyPay Finance .....................33235 

eBay Motors ........................30219 

Edwin A. Sisson, Attorney at Law LLC .....33241 

Enhance America. ....................30344 

Flagpoles by Uncommon USA ...........32219 

Flexfit LLC ..........................52043 

The 4 Less Corp .....................53321 

Fullbay-Shop Management Software ......31238 

GEICO .............................32222 

Gran Turismo ...................Media Center 

Group ISO ..........................33245 

The High Ground of Texas ..............50041 

I.C.E Signs. .........................33233 

Impact Canopies USA .................32226 

KD Kanopy. .........................52409 

King Canopy ........................52337 

Kittrich Canopy & Display Products .......52206 

Klokwork Shop Management. ...........33243 

Knobbe Martens .....................31223 

Laid-Back USA. ......................31235 

Laufer Group International ..............53427 

LinguaLinx Language Solutions ..........52145 

Mainstreet Computers Inc.. .............33223 

Main Street Hub. .....................32223 

Mechanic Advisor ....................31246 

MyHatGuy ..........................30239 

MyShop Traffic. ......................30237 

Neonetics Inc. .......................16615 

1stMILE ............................52404 

OnTrac. ............................32241 

Ooma Office ........................51208 

Optimize Social Media Inc.. .............33247 

Paar, Melis & Associates ...............33231 

Pacific Emblem Co. ...................31240 

Parts Detect App .....................33229 

PND LED ...........................31226 

Podium ............................51006 

Product Liability Specialty LLC/ 

Custodian Auto .....................32325 

Profitboost. .........................52044 

RideBidz Inc./Lets Delivr ...............51008 

Rutan & Tucker, LLP. ..................50033 

SBA Loan Group .....................51240 

Shipper’s Advocate Inc. ................15507 

Shop Boss ..........................34335 

Shop-Ware .........................30245 

Strapworks Automotive ................32244 

SureDone Inc. .......................30235 

Target Freight Management. ............32235 

360 Payments .......................33237 

Transportation Impact .................31234 

Triple Crown Products .................33222 

United States Postal Service ............31245 

UPS ...............................31227 

Virtual Guard Inc.. ....................32240 

VW Collection by BRISA ................34318 

Web Shop Manager ...................31241 

West Creek Financial ..................52215 

Winworks Software Inc.. ...............33244 

Member Lounges: Connect, Refuel, 

Recharge at Two Locations 

SEMA, TIA and SCRS 

members* attending the 

Show have elite access to 

two strategically situated 

Members Lounges, and are 

invited to enjoy the lounges 

during Show hours. 

Meeting Room 

Hours: 

• Monday, October 29– 

Thursday, November 1: 

9:00 a.m.–4:00 p.m. 

• Friday, November 2: 

9:00 a.m.–3:00 p.m. 

Members Lounge, 

North Hall 

Located on the upper 

level of the North Hall in room N251, 

the lounge offers a relaxing environment 

to take a break between meetings 

or seminars, charge devices at 

UPS Provides Shipping Options 

to Show Attendees 

As you leave the 2018 SEMA Show, you’ll most definitely have extras to 

pack: samples, marketing freebies and catalogs from your new contacts. 

Instead of lugging everything onto a plane or tossing it in the back of an 

already stuffed vehicle, make your trip easier and allow UPS to ship it for you. 

Visit one of three The UPS Store locations at the Las Vegas Convention 

Center and the shipping experts will ensure your items are properly packaged 

and shipped where they need to go. Once shipped, you can use UPS My 

Choice to track your valued packages and enjoy the flexibility of managing 

when and where they arrive. UPS Access 

Point locations allow you to pick up your 

delivery on your terms. 

UPS, which proudly applies technology 

to improve automotive aftermarket 

supply chains, is proud to again be the 

preferred carrier of the 2018 SEMA Show. 

Stop by one of the booths to learn how 

UPS can improve your operations and 

boost the bottom line. 

Visit UPS in Booths #10603 

Visit one of three The UPS Store locations 

at the Las Vegas Convention 

Center. 

The Members Lounges offer a place to take a break, charge your 

devices and grab a bite to eat during the Show. Visit one of the two 

convenient locations, in the upper North Hall or east end of the lower 

South Hall lobby. 

(North Hall and Westgate), #31227 

(Upper South Hall) or #41001 

(Lower South Hall). 

one of the many charging stations, or 

catch up on work at a computer connected 

to an in-lounge printer. 

The lounge is ideally suited to connecting 

with colleagues or 

friends over lunch, as well. 

Hot meals are available for 

purchase daily between 

11:30 a.m.–2:00 p.m. In a 

rush? Opt instead for the 

Grab ’N’ Go snacks, beverages 

and sandwiches also 

available for purchase any 

time during Show hours. 

The Members Lounge 

is also the perfect meeting 

point. If you’re looking 

to hold a meeting with 

colleagues, customers or 

clients, the lounge provides 

the right atmosphere. 

Members can reserve a 

dedicated, private meeting 

room before arriving in Las Vegas 

or while on-site. Rooms can only be 

reserved for two nonconsecutive onehour 

time slots per day, per company. 

Reserve your meeting space today at 

www.SEMAShow.com/mlmeetings. 


South Hall 

Located in the east end of the lower 

South Hall lobby by the taxi and 

shuttle zones, this second lounge area 

also offers a relaxing atmosphere with 

ample seating, access to free charging 

stations, Grab ’N’ Go snacks for purchase 

any time during Show hours, 

and dedicated, private meeting rooms. 

With so many specialized member 

advantages at the Show, along with a 

host of benefits and programs available 

all year long—business-development 

resources, legislative advocacy, 

cost-saving insurance solutions, 

educational and training programs, 

publications and market research, to 

name a few—there’s no better time 

to invest in the growth and success of 

your business. Visit SEMA Central to 

join SEMA at the Show. 

*with the exception of non-exhibiting 

manufacturers or companies otherwise 

qualified to exhibit at the Show. 



Sumake North America ....................10127 

Sunex Tools .............................51217 



Kaeser Compressors Inc....................10269 

Kingpin University Tools ....................52347 

KNIPEX Tools LP..........................10144 

Koken USA..............................51407 

Kukko Quality Tools Inc.....................31289 

Lang Tools ..............................10275 

Launch Tech USA.........................53007 

Legacy Mfg. Co...........................15223 

Levrack ................................72004 

LiftLocker.com...........................52136 

Lista/Vidmar ............................10567 

Little Giant Ladders . . . . . . . . . . . . . . . . . . . . . . .10305 

Loss Prevention Fasteners..................38217 

LulzBot 3D Printers .......................51342 

Luoyang Kaitao Metal Co. Ltd. ...............51334 

Luxor..................................10642 

Magic Creeper...........................10585 

Magnetic Finger Tools .....................10369 

MAHA USA..............................16621 

Makita USA .............................52319 

Malco Products SBC ......................10223 

Master Air Tool Co. Ltd. ....................10322 

Master Appliance Heat Tools ................10684 

Mastercam/CNC Software Inc................10415 

MAT Industries LLC .......................52414 

MaverickCNC............................52027 

Mayhew Tools ...........................10155 

Mazak Machine Tools .....................10521 

MCR USA...............................10505 

Mechanics Mate .........................50137 

MetalMizer..............................15018 

MIG Buddy/GeorgeB Design.................15324 

Millner-Haufen Tool Co. ....................16816 

Moduline Cabinets........................10577 

Mohawk Lifts............................10150 

MONTI Tools Inc. .........................16121 

MSC ..................................10421 

Mueller-Kueps ...........................10151 

Neutek International Inc. ...................50136 

Newarc Tech LLC.........................52030 

Nomad Manufacturing 

& Distributing Ltd. ......................10361 

Nussbaum Automotive Solutions LP. ..........10161 

Oilchangestickers.com.....................10208 

Omax Corp. .............................53413 

Opus Group, Drew Technologies, 

Autologic .............................10664 

OTC Daihen Inc...........................52316 

PAOLI..................................10172 

Parker Hannifin ..........................52411 

Peddinghaus MOB Germany ................16022 

Pinnacle Automotive Systems ...............50107 

Pollution Control Products Co. ...............10486 

Portacool LLC ...........................10209 

Power Probe TeK .........................10529 

PREVOST ...............................10365 

Puma Industries Inc. ......................10543 

Qingdao Passion Machinery Co. Ltd. ..........34346 

Quickjack...............................16415 

RAASM USA Inc. .........................38197 

Raise3D................................52311 

Rapid Scan 3D Inc. .......................10210 

Redback Silicone Hose 

Cutting Machine........................33338 

Red Kap................................10351 

Reelcraft Industries .......................16420 

Rhino Metals Inc..........................50019 

Rhino Tuff Tanks .........................10178 

Rodman Tools ...........................10604 

Rongpeng Air Tools .......................16315 

Rotake Tools Co. Ltd. ......................16024 

Rotary Lift ..............................10239 

Rousseau Metal Inc. ......................10233 

R.O. Writer Shop Management 

Software .............................10503 

Safety-Kleen ............................10251 

S&H Industries...........................10412 

SAS Safety Corp. .........................10508 

Sawblade.com...........................15421 

Schley Products/SP Tools...................10138 

SE Tools................................10418 

SFA Companies . . . . . . . . . . . . . . . . . . . . . . . . . .10323 

Shark Holdings LLC .......................50435 

SHAVIV USA .............................10382 

Shop Crane by Gorbel .....................10313 

Shure Manufacturing ......................10453 

Simiron ................................52314 

Smart Step Flooring.......................50044 

Snow Joe ..............................51242 

SP AIR Corp. ............................10229 

Spanco Inc. .............................52119 

Spectro Wire & Cable Inc. ..................10539 

Spliseal ................................50012 

Spring Tools.............................10303 

Stacker 3D Printers .......................52015 

Steamericas Inc. .........................10115 

Steinel .................................32334 

Stertil-Koni .............................10121 

Strategic Tools & Equipment Co. .............10244 

Strong Hand Tools ........................34329 

Sunmatch Industrial Co. Ltd. ................15511 

Suzhou EAE Automotive 

Equipment Co. Ltd.. .....................15007 

Suzhou FengYi Technology Co. Ltd. ...........52028 

Suzhou Xindadi DBA XDD 

Products USA LLC ......................52147 

Tekton .................................15107 

THA Hydraulics ..........................16627 

Thread Kits Co. ..........................16429 

3ST Industry Co. Ltd. ......................50236 

Tite-Reach Wrenches. .....................10403 

TKO Clamping Systems ....................50001 

Trafimet USA . . . . . . . . . . . . . . . . . . . . . . . . . . . .10324 

TRAK Machine Tools ......................34281 

Tuxedo Distributors LLC/iDEAL. ..............15411 

Ultimaker. ..............................51312 

Uniweld Products Inc. .....................16820 

Vampire Tools ...........................15620 

V8 Tools Inc. ............................10670 

Ventamatic, Ltd.. .........................10467 

Vividia Technologies & Oasis 

Scientific Inc. ..........................10466 

Wallmek Tools . . . . . . . . . . . . . . . . . . . . . . . . . . .15206 

Werther/FIAC ............................10547 

Whiteside Manufacturing ...................10564 

Yongkang Haowei Tools Co. Ltd.. .............52105 

Zipp Air Tool. ............................34250 

OEM 


American Honda Motor Co. Inc. ..............24887 

Chevrolet .........................23743, 24269 

Fiat Chrysler Automobiles/Mopar .............43141 

Ford Motor Co.. ..........................22200 

Hyundai Motor America ....................24387 

Kia Motors America Inc.. ...................10809 

Lexus. .................................21601 

Nissan North America .....................50213 

Toyota Motor Sales USA. ...................24800 

TRUCKS, SUVs 

& OFF-ROAD 



Extang .................................30115 

Fab Fours ..............................30201 

Fabtech ................................36227 

FACTOR 55 .............................34206 

Falcon Shocks ...........................34319 

Fasnap Corp. ............................52431 

Fastway Trailer Products ...................32175 

Firestone Ride-Rite .......................33031 

The FJ Company .........................36183 

Focus Auto Design Inc. ....................38205 

Foshan Ginto Lighting & Electrical Co. Ltd.. .....31345 

4WD Magazine Canada ....................34118 

FOX-BDS Suspension-Zone Offroad- 

JKS Mfg-RT Pro ........................30192 

FSK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38090 

The Fuelbox. ............................31313 

Full Throttle Suspension ...................34177 

Fusion Bumpers. .........................32205 

Futura Trailers . . . . . . . . . . . . . . . . . . . . . . . . . . .33211 

GEN-Y Hitch. ............................37225 

Global Gear .............................35344 

Golight Inc. .............................33127 

Go Rhino/Big Country .....................34059 

Grizzly Coolers. ..........................38109 

Grover Products Co.. ......................51309 

Guangzhou Offroad Autoparts 

Manufacturing Co.Ltd. ...................51044 

Guangzhou Opplight Electronic 


Guangzhou OVOVS Lighting Co.Ltd. ...........35000 

Guangzhou Superlight Electronic 


Hammerhead Armor ......................37149 

Hampton Products International Corp. .........32277 

HaulGauge. .............................38233 

Hellwig Products .........................33077 

Hi-Lift Jack Co. ..........................33055 

Hima Lighting ...........................37043 

Honey D. ...............................53425 

HornBlasters ............................38105 

Horpol .................................51206 

Husky .................................30115 

HPI ...................................38051 

ICI-Innovative Creations Inc. ................35151 

ICON Vehicle Dynamics ....................31109 

iKamper. ...............................50241 

Illinois Lock Co. ..........................34136 

Impact Plastics Automotive .................36213 

Indel B S.p.A.. ...........................35328 

Insane Audio ............................38139 

Intradin Huzhou Hardware Co. Ltd./Towking ....36020 

Iron Cross Automotive .....................30105 

iTow ..................................38141 

James Baroud ...........................30288 

Jamo Performance Exhaust LLC .............35217 

JcrOffroad Inc.. ..........................36217 

JeepHeritage LLC ........................52113 

JGL ...................................37119 

JLI Group Pty. Ltd. . . . . . . . . . . . . . . . . . . . . . . . .51402 

Jotto Desk ..............................34112 

JRi Shocks .............................35207 

J.W. Speaker ............................34229 

Kargo Master. ...........................35193 

Keg Digital Garage. .......................34235 

Keko ..................................31197 

Kelderman. .............................31069 

King Shocks ............................34153 

Kleinn Air Horns. .........................32169 

K-Man Suspension .......................31339 

KSC4x4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38121 

Lantsun Group. ..........................32282 

LastBoks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37200 

Lazer Star Lights .........................31185 

LEER ..................................35039 

Let’s Go Aero ............................37219 

Lightforce Performance Lighting .............37125 

Light Truck Accessory Alliance. ..............34185 

Line-X .................................30087 

Load Lugger LLC .........................37199 

Lock’er Down Security Products .............30343 

Lovells Automotive Systems Pty Ltd. ..........52433 

Lowe & Fletcher Inc. . .....................36001 

Lund International ........................31017 

Masterack ..............................35039 

Maxliner ...............................34141 

Max Trac Suspension. .....................33193 

Maxtrax ................................36171 

MaxxHaul Towing Products .................37113 

MEK Magnet ............................35314 

Metal Impact ............................38235 

Metalloproduktsia ........................33329 

Meyer Distributing ........................31309 

Meyer Products LLC ......................38125 

Mile Marker Industries. ....................34074 

Milenco Ltd.. ............................34324 

Milford. ................................50341 

Mob Armor .............................38185 

Moko Auto-Portable Truck Bed Liner ..........52441 

Monster Hooks Inc. .......................37243 

MORryde International Inc.. .................35185 

Morsun Technology Co. Ltd.. ................33339 

Motor City Aftermarket. ....................34307 

Mountain Off Road M.O.R.E .................31279 

myTop .................................30261 

Napier Enterprises ........................33087 

Neapco Components ......................36249 

N-FAB .................................30115 

Nii Off Road .............................33265 

Ningbo Fentol International Commerce 

& Trade Co. Ltd. ........................52419 

Ningbo Jii-Power Auto Accessories Co. Ltd.. ....34328 

Ningbo Wincar Auto Accessories Co. Ltd.. ......34234 

Ningbo Yiluda Auto Product Co. Ltd.. ..........36024 

Ningbo Yinzhou Newstyle Autoparts Corp. Ltd....33181 

Novline LLC .............................38228 

NRG Offroad ............................30312 

N2 Race Auto. ...........................37157 

Offroading Now . . . . . . . . . . . . . . . . . . . . . . . . . .52012 

Overhauler. .............................52244 

Owens Products Inc. ......................51319 

Pace Edwards ...........................35039 

Painless Performance Products ..............33027 

Papp Plastics & Distributing Ltd. .............34315 

Paramount Automotive/Shanxi Warner .........35109 

Pareto Point Industries. ....................34152 

Patriot Campers. .........................35123 

Pedal Commander ........................53213 

Pedders Suspension ......................33281 

Penda Corporation ........................33169 

The Perfect Bungee/ ShockStrap .............36237 

Phoenix Systems LLC/Trail Mods/ 

Hose Candy ...........................36216 

Pit Bull Tires ............................36205 

PMF Suspension .........................37055 

Pop & Lock .............................33137 

Powerful 4x4-Hua Dian ....................31203 

Premier Thermal Solutions. .................30335 

Procomp/Smittybilt/Rubicon Express/Poison Spyder/ 

G2 Axle/Lrg Rims .......................35061 

PullRite ................................34218 

Putco. .................................31059 

Quick Draw Brand ........................53202 

QUICK FIST Clamps .......................33113 

Radflo Suspension Technology. ..............32199 

Ramsey Winch. ..........................38045 

Ranch Fiberglass/ATC Truck Covers/Jason Truck Caps/ 

Loadmaster Bed Sys/LTA Mfg. .............35171 

Ranch Hand. ............................34169 

Raptor Series. ...........................32193 

Rare Parts Inc.. ..........................38093 

Razer Auto. .............................37097 

Redarc Electronics. .......................38135 

Redcat Racing ...........................35231 

Redden Classic Restoration & Supply LLC ......33315 

Reflexxion Automotive Products LLC ..........34140 

REK GEN Mud Guards .....................53411 

Renegade Covers. ........................33340 

Retrax .................................30115 

Revtek Suspension .......................34129 

Rhino Linings Corp. .......................34071 

Rhino-Rack .............................35129 

Rightline Gear ...........................34202 

Rigid ..................................34207 

Rival ..................................32299 

RK Sport ...............................35201 

Road Armor Products......................35211 

Rock Krawler & Pure Performance............37193 

Rockland Custom Products .................51203 

ROCK’S 4X4.............................30318 

Rock-Slide Engineering ....................34199 

Romik .................................34026 

Rugged Liner............................30115 

Savior Battery Cases ......................36177 

SCORE International.......................62003 

Scorpion Bed Liners & Window Film ..........30211 

Shandong Jndo Hoisting Equipment Co. Ltd. ....52042 

Shanghai Jinli Special Rope Co. Ltd. ..........34339 

Shanghai Junch Industries Development Co. Ltd. 34224 

Shenzhen Mesbon Technology Ltd. ...........35001 

Shenzhen Well-Done Industrial Co. Ltd. . . . . . . . .35181 

Signature Automotive Products ..............38075 

Simpson Performance Products..............37173 

Sinister Diesel ...........................37141 

Skyjacker Suspensions ....................34079 

SnowBear Plows .........................38087 

SnugTop ...............................35039 

SOTA Offroad/WELD XT ....................35087 

Spider Tarp .............................37251 

Spray On Bedliner Depot . . . . . . . . . . . . . . . . . . .38111 

Stabilus ................................34148 

Stealth Performance ......................36030 

Steelcraft...............................34193 

Steer Smarts ............................35243 

Strange Engineering ......................30341 

SUNTOP srl .............................36197 

Supersprings International Inc. ..............33133 

Surco Products Inc. .......................33017 

SWAY-A-WAY Inc..........................33153 

Switch-Pros By Off Road Engineering .........38159 

TAG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35039 

Tailhook................................38091 

Taiwan Toptech Products Corp. ..............33149 

Tayih Kenmos Auto Parts Co. Ltd..............33255 

TeraFlex................................35235 

TFP Inc. ................................35017 

Thule/SportRack .........................34157 

Ticar Industrial Ltd. .......................34072 

Timbren Industries........................34082 

Titan Fuel Tanks..........................37039 

Topperezlift .............................53325 

Torklift International.......................33175 

Totron Co. Ltd. ...........................38153 

Towtector/AaLadin........................38059 

Trail Series .............................34228 

Trailer Valet .............................37135 

TrailFX .................................30059 

Trailready...............................38143 

Transamerican Wholesale ..................34113 

Transfer Flow Inc. ........................33051 

T-Rex Grilles ............................33109 

Trimax .................................33123 

Trim-Lok Inc. ............................32336 

Tritop International Co. Ltd. .................37249 

Truck Covers USA ........................33061 

Truck Hero: International ...................32161 

Truck Hero: Omix-ADA, Rugged 

Ridge, SuperLift ........................30024 

TruXedo ................................30115 

TS Auto Parts Industry Co. Ltd. ..............33205 

Tuff Country Suspension ...................38057 

Turbo Liner Inc. ..........................33145 

Twisted Logic ...........................32322 

TYRI Lights .............................37161 

U Ace Inc. ..............................30099 

U-Drive Intelligent Tech Co. Ltd...............33041 

Ultimate Linings..........................30079 

Ultra-Fab Products........................52436 

UnderCover .............................30115 

United Covers Inc. ........................33097 

Up Down Air Systems LLC ..................33295 

Vanguard...............................37185 

Walker Evans Racing ......................33037 

Warn Industries Inc........................31049 

Warrior Products .........................35027 

Wavian USA.............................38183 

Weapons Grade Fabrication .................34244 

WeatherTech ............................31087 

Weigh-Safe .............................37129 

WELLvisors .............................35005 

Westin Automotive Products Inc. .............31075 

Whelen Engineering Co. Inc. ................37077 

Willmore Manufacturing....................37169 

Winbo-Dongjian..........................30185 

Xcalliber-Performance Allison Parts 

& Transmissions ........................36180 

XKGlow ................................32211 

Xpedition-Gear...........................37107 

Yakima Products .........................34101 

Yangzhou HYropes Co. Ltd. .................36028 

Yuyao City Yurui Electrical Appliance Co. Ltd.....38115 

ZDOG Truck Tool Boxes ....................34308 

Zhihui Metal Industrial Co. Ltd. ..............38071 



Join SEMA at the Show: Reap Benefits On-Site and Year-Round 

With the SEMA Show fast approaching, 

it’s time to think about ways to 

maximize your experience. Of course, 

there are scads of new products to see, 

lots of vendors to meet and customized 

cars aplenty to spark take-home 

ideas to jump-start your business. 

But there’s another, equally important 

opportunity that can help grow your 

business—and it starts with becoming 

a SEMA member. 

Joining SEMA is simple and 

straightforward. Stop by the membership 

booth in SEMA Central, located 

in the Grand Lobby, where you’ll 

learn how SEMA membership can 

benefit your company throughout the 

year. SEMA team members will be 

on hand during the Show to answer 

questions and explain member benefits 

as well as perks you can enjoy 

while at the Show. 

Buyers who join during the 2018 

Show will receive the following Member 

Buyer Reward (MBR) privileges. 

MBR credentials for current SEMAmember 

buyers will be mailed in mid- 

October. So be sure to bring your 

MBR hard card to the Show to access 

these exclusive perks. 

MBR Program 

Privileges: 

What’s in It for you? 

• Kick back and relax, charge electronic 

gadgets and enjoy complimentary 

snacks and water in the 

MBR Lounge inside the Members 

Lounge, located in room N251. 

• As you head to the MBR Lounge, be 

sure to pick up your special MBR 

giveaway. 

• Tired of waiting in the taxi line? 

MBR members have access to the 

exclusive MBR taxi line 2:00 p.m.– 

5:00 p.m. Tuesday–Thursday, and 

2:00 p.m.–4:00 p.m. Friday. 

• Enjoy your own Kodak moment 

with VIP line access to a free professional 

headshot—a $500 value. 

Located in The Quad, Powered by 

SEMA Education, outside room 

N250. Photographers will be on 

hand Tuesday–Thursday, 9:00 

a.m.–5:00 p.m., and Friday, 9:00 

a.m.–4:00 p.m. 

RESTYLING & 

CAR CARE ACCESSORIES 



Guangzhou YCL Car Accessories Co. Ltd.. ......50140 

Guangzhou Yupeng Auto Parts Co. Ltd.. ........52234 

Guangzhou ZSMELL Auto Accessories Co. Ltd.. ..52208 

GYEON Quartz ...........................12471 

Heated Steering Wheel ....................13147 

Heat-Max (2007) Inc.......................53105 

Hebe Co. Ltd.............................50114 

Hexis ..................................16125 

Horizon Hobby ...........................52235 

Hua Ze Auto Parts Co. Ltd...................12986 

Huizhou Inoch Technology Co. Ltd.. ...........51330 

ICD Design..............................51016 

IGL Coatings ............................13055 

Ivan Tampi Customs.......................50005 

Jada Toys ..............................50127 

Jax Wax Car Care Products .................51427 

Jay Leno’s Garage ........................10012 

Jiangsu 1234 Auto Technology Co. Ltd. ........52109 

Jiangsu Qunyue New Material ...............38248 

Jiangxi Kewei Film New Material Co. Ltd. ......12727 

Jinrong Car Mat..........................51003 

Johnson Window Films ....................12431 

Katzkin Automotive Leather .................12439 

KDX Optical Film Material 

(Shanghai) Co. Ltd.................12421, 12803 

Keng Lien Industrial Co. Ltd. ................31287 

KIY Carbon Co. Ltd. .......................38241 

KK Label Zhong Shan Inc. ..................12579 

Kleen-Rite Corp. .........................52442 

KPMF..................................12867 

LAGUNA Natural Air Fresheners .............52304 

Lake Country Manufacturing Inc. .............51235 

L.A PRO AUTO Accessories .................33298 

Loctite .................................32331 

Luxo & Flexishield . . . . . . . . . . . . . . . . . . . . . . . .12961 

Madico Inc. .............................12461 

Marvel Mystery Oil........................53303 

Matrix FIlms LLC .........................12849 

Maxpro Window Films . . . . . . . . . . . . . . . . . . . . .16325 

Mengzhou Yuxiangyun Auto 

Electronics Co. Ltd.......................38231 

Metrovac ...............................12820 

Microbead Car Covers .....................53407 

Montroy Sign & Graphic Products ............50119 

Moore & Giles ...........................51027 

Morgan Design Group .....................12951 

MTM Hydro .............................51127 

M2 Machines............................12584 

Mutoh America ..........................12139 

NEXFIL.................................12979 

NFS Sport International ....................12911 

Ningbo Green Textile Co. Ltd.................53008 

Northwest Seat Covers/ 

Pacific Restyling Products ................12533 

ODE Auto Parts Co. Ltd. ....................12485 

Odor Medicine Aerosol Dyes ................13161 

OKI ...................................16524 

Opti-Coat...............................12823 

Orafol Americas ..........................13061 

Orexmotorsports .........................13043 

Orientus Industry Sdn Bhd..................50101 

The Original California Car Duster ............12809 

Oxgord-The Coleman Co....................12569 

Pacific Rim & Trim International..............12931 

P&S Detail Products.......................13149 

Pan Taiwan Enterprise Co. Ltd................12510 

PG Perma Glass..........................12627 

Power Wiper ............................53405 

Pressure On Demand......................12422 

Primo Dynamic Lighting....................13173 

PRO Products ...........................33277 

Procter & Gamble ........................12843 

Professional Restylers Organization ...........13113 

Purestar................................12210 

P.U. Tech Spoiler LP .......................12329 

QB Enterprises. ..........................34345 

Qingdao Tianchen Jiachuang Co. Ltd. .........53010 

The Rag Co.. ............................51227 

Raggtopp/Wolfsteins Pro-Series. .............13047 

Ray-Action Designs Inc.. ...................13121 

REEP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53403 

Réflectiv SAS. ...........................16411 

Renegade Products USA ...................13008 

Restylers International .....................13123 

Rimblades Ltd.. ..........................12385 

Thermablade LLC ........................12915 

Road Comforts. ..........................32309 

Roadwire ...............................12317 

Ruff Tuff Products ........................12555 

Ruian Jia Beir Auto Parts Co. Ltd.. ............12724 

Rupes SPA. .............................12173 

Rust-Oleum Corp. ........................13073 

Saint-Gobain Abrasives ....................12673 

Saint-Gobain ............................12673 

SCENTZ4U. .............................51020 

Scheel-Mann Seats .......................38195 

SCHOLL Concepts GmbH ...................15211 

SeaSucker. .............................34257 

The Seat Shop. ..........................13033 

servFaces GmbH .........................15309 

Shanghai Ho Chi Technology Co. Ltd.. .........12464 

Sharpline Converting Inc.. ..................12631 

Sherwood Innovations Inc.. .................12715 

Shiniest Industries Inc.. ....................12815 

Sican Window Films. ......................12921 

Signature Products Group ..................12649 

SIZVER. ................................12726 

Sky’s the Limit Car Care ...................13021 

S.M. Arnold Inc. ..........................12785 

Smart Inc./Chemical Guys ..................12939 

Solarfree Window Film. ....................12185 

Solar Gard ..............................12673 

Sonax GmbH ............................12161 

Speed Max Corp. .........................50039 

Sports Licensing Solutions. .................12327 

STEK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12167 

Stinger Chemical LLC .....................12927 

Stoner Car Care. .........................52127 

STO N SHO .............................12575 

Street Legal Products .....................13135 

Superlamb Sheepskin Specialties ............13145 

Surly Soap. .............................52444 

Symplex International .....................13167 

Syuanen Enterprise Co. Ltd.. ................12810 

Taizhou Huangyan Maorong Plastic 

Mould Co. Ltd. .........................12642 

Taizhou Yusen Auto Accessories Co. Ltd. .......52018 

Tape Technologies Inc.. ....................12511 

Teckwrap Inc. ...........................16221 

3D HD High Definition Car Care ..............12831 

3D Lettering Corp. ........................13184 

3M. ...................................12145 

Tianmei Auto Seat Cover ...................15521 

Tonyin Car Care ..........................52112 

Tornador Tools ...........................13027 

Tower Popular Ind. Co. Ltd. .................12565 

Trim-Gard Company Ltd. ...................12515 

Trim Illusion Inc. .........................12818 

Trulers .................................52413 

TSAUTOP Hydro Dipping 


Tubelite/Huper-Optik ......................13042 

Twinake Industry Co. Ltd.. ..................13143 

TWN Industries ..........................12365 

Uniters North America LLC. .................52005 

Universal Products Inc. ....................12625 

UPPF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15111 

Urban/Honey Combination ..................50132 

Vis Racing Sports. ........................53113 

VistaClear Pro ...........................15207 

Vonixx Car Care ..........................15122 

Wastegate Technologies Inc. ................51004 

The Wax Shop . . . . . . . . . . . . . . . . . . . . . . . . . . .53303 

WD-40 Co.. .............................62129 

Wet Okole Hawaii Seat Covers. ..............12731 

Wheel Bands by RimPro-Tec ................13085 

Willpak Industries Inc. .....................12616 

Winda Products ..........................12428 

Window Film Magazine ....................12468 

Winner International (The CLUB) .............12417 

Wintech Window Films. ....................12353 

XPEL ..................................12339 

Xsun Window Films .......................12361 

YATU Advanced Materials Co. Ltd. ............51313 

Young Sung .............................12839 

Yuan Rong Auto Parts Co. Ltd. ...............12819 

Yuyao Fuyi Auto Decoration Parts Co. Ltd. ......13129 

Zealio .................................13086 

Zhejiang Shichuang Optics Film 

Manufacturing Co., Ltd. ..................13015 

Zhejiang Tianyuan Fabric Co. Ltd. ............32337 

Zhongshan Aokai Auto Parts 

Manufacturing Co. Ltd.. ..................13142 

COLLISION REPAIR 

& REFINISH 



Gema USA Inc.. ..........................11167 

Gerson. ................................10717 

Glass Mechanix Solutions ..................10846 

GlasWeld ...............................11367 

Global Film Source. .......................11411 

Global Finishing Solutions ..................11119 

GM Genuine Parts ........................15407 

Goff’s Enterprises Inc. .....................10812 

GoJak-Zendex Tool Corp.. ..................11055 

Goliath Carts ............................11147 

Guangzhou Sun Holy Wind Air Cleaning 

Products Co. Ltd. .......................11511 

Guangzhou Yakoo Chemical Co. Ltd. ..........52305 

GYS ...................................15627 

Haldon Co.. .............................11549 

H&S Autoshot ...........................11113 

Hedson Technologies ......................11255 

Herkules Equipment Corp. ..................11039 

The Hertz Corporation .....................11465 

Hofmann ...............................10839 

hyStik Adhesive Tape. .....................11009 

IAA. ...................................11019 

I-CAR. .................................10879 

INDASA USA ............................11565 

Induction Innovations. .....................10831 

Infinity 3D Laser Measuring. ................11083 

Infratech ...............................11461 

Innovative Tools & Technologies. .............11429 

International Epoxies & Sealers ..............11416 

Intrepid Direct Insurance ...................32335 

Island Clean Air Inc.. ......................11535 

ITW Evercoat ............................10627 

John Bean ..............................10839 

JTAPE .................................11311 

Kapci Coatings. ..........................15227 

KECO Body Repair Products. ................16717 

LDPI Inc. ...............................11557 

Lenco Holdings LLC. ......................15820 

Lianyungang Orientcraft 

Abrasives Co. Ltd.. ......................16510 

LORD Fusor .............................11479 

Lusid General ...........................11423 

Martech Services Co.. .....................11243 

Martin Tool. .............................10768 

The Matrix Wand .........................10673 

Mercantile Development Inc. (MDI) ...........10745 

Millner-Haufen Tool Co. ....................38223 

Minute Man Wheel Lifts ....................52333 

Mitchell ................................16607 

Mobile Environmental Solutions LLC ..........50317 

Mobile Solutions .........................11005 

Mobile Tech Expo. ........................51336 

Monument Tools Inc. ......................10713 

Motor Guard Corp.. .......................10872 

Mystical Sky Filter LLC ....................53006 

National Alliance of PDR Technicians ..........15012 

Nexera.................................51018 

Nicolosi Imports..........................11112 

Nitroheat LLC............................11079 

Nova Verta USA ..........................10979 

NOVOL.................................16521 

NRD LLC-Staticmaster.....................16723 

1SHOT Paints............................10933 

Oslong USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11579 

Paperless Body Shop......................31346 

PARKER IONICS ..........................11208 

PartsTrader .............................15010 

Performance Radiator LLC ..................11523 

Peter Kwasny Inc./SprayMax ................11553 

Polyvance ..............................10679 

Precision Equipment Systems- 

UnoLiner-INFRARR ......................15017 

Presta Products/Malco Automotive............11277 

Preval .................................10741 

Prima SRL ..............................11213 

Pro-Cut International ......................10839 

ProLine Tool & Supply LLC..................16421 

Prona Tools .............................15626 

Pro Spot .........................10867, 10961 

Pull-it/Mo-Clamp .........................11317 

Refinish Solutions Group ...................51343 

Reflex Truck Liners .......................11139 

Reliable Automotive Equipment Inc............10729 

RGI–Spray Booth Co. . . . . . . . . . . . . . . . . . . . . . .52227 

Robaina Direct/Robaina Industries ............16006 

ROBERLO...............................11215 

RTi-Reading Technologies Inc. ...............11061 

Saimax Products Inc.......................38237 

Santint USA Inc...........................50141 

Sartorius ...............................16014 

SATA Spray Equipment ....................10609 

Scangrip ...............................10861 

Seymour of Sycamore Inc...................10925 

Sherwin-Williams Automotive Finishes.........11339 

ShineMate Auto Polishing Tool System.........15026 

Shoot Suit Inc. & Detro Manufacturing.........11342 

sia Abrasives ............................11566 

SNAP-ON...............................10839 

Snap-on Build-A-Bay......................10839 

Society of Collision Repair 

Specialists (SCRS) ......................11173 

SoftSeal Safety Respirators . . . . . . . . . . . . . . . . .51026 

SolderWeld Inc. ..........................10749 

Source Auto Body Fasteners ................38219 

Spanesi Americas ........................10647 

Spraylift................................15123 

Spray-Tech/Junair ........................10818 

SRSI ..................................11543 

Steck Manufacturing Co. ...................11561 

Summit CRS ............................16321 

Summit Glove Inc. . . . . . . . . . . . . . . . . . . . . . . . .15016 

Sunmight Abrasives.......................11473 

Taizhou Tool-bar Machinery Co. Ltd. ..........10784 

TAMCO Paint ............................15023 

TermomeccanicaGL .......................51209 

Tiger Drylac U.S.A. Inc. ....................11373 

TORK ..................................11013 

Transtar Autobody Technologies Inc. ..........11209 

Troton .................................10774 

Truflex Sanders ..........................15322 

Tsunami Compressed Air Solutions ...........10866 

Uni-ram Corp. ...........................10838 

UpdatePromise ..........................10983 

USI of North America ......................11381 

VeriFacts Automotive ......................16725 

Vibac Group.............................11352 

Viktory the K Brand .......................16721 

Vortex Sprayliners ........................11239 

Wedge Clamp Systems ....................10667 

Wizards Products/RJ Star Inc. ...............10723 

Woodward-Fab ..........................11109 

WRD Glass Tools Inc. ......................16822 

X-kote Paint Renewal Systems ..............11233 

Zero Rust...............................10762 


Your Garage, 

Our Tools 

The right tool for the right job. It accelerates 

the work and improves your performance. 

UPS has the right tools to help you tune your 

engine and turbocharge performance. From 

more efficient e-commerce and easier exports 

to helping reduce your financial risk, upgrade 

your tool kit and reach for UPS. 

Visit us at Booth 31227 

Preferred Carrier of the 

2018 SEMA Show 

© 2018 United Parcel Service of America, Inc. All rights reserved. 

ups.com/aftermarket 


SCHEDULE AT-A-GLANCE 

For more information or to register, 

visit www.SEMAShow.com/education 

*Schedule Subject to Change 

** Seminars free unless noted otherwise 


8:30 a.m.–9:30 a.m. 

• Opening Keynote, Powered by SBN: Megan Alexander— 

Correspondent, Author, Actress. “Thriving in Your 

Career While Staying True to Your Beliefs,” 

LVCC, Upper North Hall, N258 

9:00 a.m.–5:00 p.m. 

Members Lounge–North, 


Members Lounge–South, 

LVCC, East End Lower South Hall Lobby 

The QUAD, Powered by SEMA Education, 

LVCC, North Hall, Outside Room N251 

SEMA Central, 

LVCC, Grand Lobby 

10:00 a.m.–11:00 a.m. 

• Controlling Your Healthcare Cost 

Over the Next Two Years, 


10:00 a.m.–11:30 a.m. 

• Effectively Dealing With Online and Other 

Discounting: A No-Nonsense Panel Discussion, 


10:15 a.m.–11:15 a.m. 

• Keep on Track With the IRS, 


11:00 a.m.–12:00 p.m. 

• Middle East: Opportunities for 

SEMA-Member Manufacturers, 


11:15 a.m.–12:15 p.m. 

• Sourcing and Production in the U.S.A.: 

Common Pitfalls, Tips and Keys to Success, 


• Keynote: Conversations That Matter, 


• Using Online Persuasion—Convert Visitors to Customers, 


11:30 a.m.–1:00 p.m. 

SEMA Launch Pad: 

Entrepreneur Business Competition, 

Westgate Las Vegas Casino & Hotel, Theater 

12:00 p.m.–1:00 p.m. 

• Australia/New Zealand–Down-Under Opportunities 

for SEMA Members, 


1:00 p.m.–2:00 p.m. 

• Owning an Automotive Franchise, 


• Trends and Tech Tools for Finding, Motivating Millennials, 


1:00 p.m.–2:30 p.m. 

• New Technologies, New Opportunities: Vehicle 

Technology Roundtable, 


2:00 p.m.–3:00 p.m. 

• Latin America Roundtable, 


2:30 p.m.–3:30 p.m. 

• Don’t Overpay Your Taxes: Making the R&D Tax Credit 

and IC-DISC Export Incentive Work for Your Business, 


• Success Signals: Body Language in Business 

Workshop, LVCC, Upper North Hall, N254 

3:00 p.m.–4:00 p.m. 

• China: Insider Tips Sell Specialty-Equipment Products 

in the World’s Largest Emerging Automotive Market, 


• Private: SDC User Group LVCC, Upper North Hall, N261 

3:00 p.m.–5:00 p.m. 

SCRS: Repairer Driven Education 

Pay-to-attend conference; pre-registration required 

• RD1: 2025 the Millennial Takeover— 

How to Find, Train and Pay Qualified People, 


• RD2: Corrosion Protection: Is Your Shop Ready 

for the Post Repair Inspection Era?, 


• RD3: Gauges of Your Business: Maximize Profits 

in Your Collision Shop, 


3:30 p.m.–5:00 p.m. 

Women Only: Gear-Up Girl Networking Event, 

Powered by SBN, 


4:00 p.m.–5:00 p.m. 

• Keynote: Make Your Business Run Like Clockwork, 


5:00 p.m.–6:00 p.m. 

YEN General Membership Meeting and Mixer, 

LVCC, Upper North Hall, N263C 

5:00 p.m.–6:30 p.m. 

Exhibitor Appreciation Reception and SEMA Award 

Presentation, 

LVCC, Outside Central Hall Entrance 


7:30 a.m.–9:00 a.m. 

New Products Breakfast, 

Westgate Las Vegas Casino & Hotel, Paradise Event Center 

8:00 a.m.–9:00 a.m. 

• Keynote: Tech Tools and Insights to Build 

a Better Business, 


8:00 a.m.–12:00 p.m. 

I-CAR Collision Repair Training 


• FOM01: Automotive Foams, 


• WCS04: Squeeze-Type Resistance Spot Welding, 


9:00 a.m.–5:00 p.m. 



Members Lounge—South, 

LVCC, Lower South Hall East Lobby 



SEMA Central, 


9:30 a.m.–11:30 a.m. 



• RD4: Auto Body Growth Hacks, 


• RD5: Preparing for Negotiations, 


• RD6: Understanding Shop Liability in This New Era 

of Diagnostics, Calibrations and Programming, 


10:00 a.m.–11:00 a.m. 

• Get More From the Investment You 

Have in Your Business, 


• TPMS at 10: Understanding Original Equipment TPMS, 

LVCC, South Hall, S115-116 

• Truck Tires at 10: Wheel Torque for Trucks and Trailers, 


• Addressing Forbidden Topics to Get Back to Work, 


11:15 a.m.–12:15 p.m. 

• Cars and Business: Both Require Engines to Run 

Properly, LVCC, Upper North Hall, N254 

• Motorsports Media Workshop, 


12:30 p.m.–2:30 p.m. 



• RD7: Visually Managed Collision Repair, 


• RD8: Building Your Business to Meet the Direction 

of the OEM, LVCC, Upper North Hall, N237 

• RD9: Facing Increased Complexity and Liability— 

How to Protect Your Collision Repair Business!, 


1:00 p.m.–2:00 p.m. 

• Which Is Worth More: Your Expertise or Your Time?, 


• Why You Make More Money When You Have 

a Business Plan, 


1:00 p.m.–2:30 p.m. 

• Racing and Performance Forum: 

Keeping Technology at the Forefront, 


1:00 p.m.–5:00 p.m. 



• ES045L01: The Art and Science of Estimator Interactions, 


• PLA03: Plastic and Composite Repair, 


2:00 p.m.–3:30 p.m. 

• Tires at 2: Successful Tire Dealers Share Their Secrets, 


2:15 p.m.–3:15 p.m. 

• Winning the Innovation Game, 


• Enthusiast Forums—Step Up Your Social Strategy, 





2018 SEMA SHOW 

PERFORMANCE 

PAVILION: 

BOOTH #68100 

The Ultimate 

Driving Machine ® 

DON’T GO WITH THE FLOW. 

SET THE PACE. 

BMW M PERFORMANCE PARTS. 

The BMW M2 Coupe is ready to take flight with an array of accessories that further enhance 

its exceptional driving dynamics and performance. Optimize airflow with exclusive aerodynamic 

components, including Carbon Fiber Front Winglets and a Carbon Fiber Rear Spoiler. Emphasize 

the powerful exterior and complete the look with Carbon Fiber Mirror Caps. To learn more about 

the entire line of BMW M Performance Parts, visit your local BMW Center or shopbmwusa.com. 

© 2018 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks. 



Tuesday, October 30 (continued) 

3:00 p.m.–5:00 p.m. 



• RD10: The Imperative of Accessing and Retaining OEM 

Repair Information on Every Structurally Repaired Vehicle, 


• RD11: 4 Steps to Set Proper and Profitable Labor Rates 

for Your Individual Shop, 


• RD12: Current and Future OEM Styling Trends and the 

Impact on Refinish, 


3:30 p.m.–4:30 p.m. 

• Artificial Intel: Leveraging Customer Data to Win, 


• Women Only: Body Politics—The Nonverbal Differences 

Between Men and Women, Powered by SBN, 


4:00 p.m.–5:00 p.m. 

• Brew Talks: Fun and Informal Interviews With Industry 

Personalities, LVCC, Upper North Hall, N258 

4:00 p.m.–5:30 p.m. 

• Truck Market Happy Hour, Presented by LTAA, 

LVCC, South Hall, LTAA Booth #34185 

New Products Happy Hour, 

LVCC, Skybridge between South and Central Halls 

4:00 p.m.–6:00 p.m. 

Art Walk Happy Hour, 

LVCC, Central Hall Pre-Function Area 


7:00 a.m.–9:00 a.m. 

Prayer Breakfast, 


7:30 a.m.–9:00 a.m. 

NHRA Breakfast, 

Westgate Las Vegas Casino & Hotel, Paradise 

Event Center 

7:30 a.m.–9:00 a.m. 

ARMO General Membership Meeting, 

Westgate, Conf. Rooms 4-6 

8:00 a.m.–12:00 p.m. 



• CPS01: Corrosion Protection, 


• WKR01: Hazardous Materials, Personal and 

Refinish Safety, 


9:00 a.m.–10:00 a.m. 

• Working With Social-Media Influencers, 


9:00 a.m.–4:00 p.m. 

• Ask the Experts: Schedule a Free Private Meeting With 

an Intellectual Property, Tax, Export, Product Liability 

or Antitrust Attorney or Investment Banker. 

Sponsored by ETTN, HRIA, MPMC, WTC 

and ARMO Councils, 



9:00 a.m.–5:00 p.m. 







SEMA Central, 


9:30 a.m.–11:30 a.m. 



• RD13: The Importance of ADAS System 

Resets When Performing Wheel Alignments 

During the Collision-Repair Process, 


• RD14: Why You Should Embrace 

Post-Repair Inspections, 


• RD15: Leading the OEM Transition, 


10:00 a.m.–11:00 a.m. 

• ATS at 10: Puncture Repair Facts, 


• Truck Tires at 10: Preventing Irregular Treadwear, 


10:15 a.m.–11:15 a.m. 

• Take Your Company’s Sales to the Next Level, 

Powered by PRO, 


• SEMA Future Trends: A Look Into the Crystal Ball, 


11:15 a.m.–12:15 p.m. 

• Restoration Builder’s Panel, Powered by ARMO, 


• Build Your Tribe. Cut the Noise. Grow Your Business, 


• Top Fuel for Life With Jim “O,” 


12:00 p.m.–1:00 p.m. 

• TIA’s 2018 Legislative Review: How New Laws and 

Regulations Will Impact the Tire Industry; and the 

Potential Impact of Midterm Elections, 


12:30 p.m.–2:30 p.m. 



• RD16: OEM Repair Procedure Best Practices, 


• RD17: You Schedule How?, 


• RD18: Damage Assessment Documentation: 

Key Steps for Maximum Reimbursement, 


1:00 p.m.–2:00 p.m. 

• Metal Fabrication in Automotive Interiors— 

Tips from the Pros, 


• Defending Against the Data Breach, 


1:00 p.m.–2:30 p.m. 

• Advanced Driver Assistance Systems (ADAS) Forum: 

Customizing With Confidence, 


1:00 p.m.–5:00 p.m. 



• GE001L01: Understanding the Cycle-Time Process, 


• MEAO1: Measuring, 


2:00 p.m.–3:00 p.m. 

• Legal and Regulatory: Navigating the World 

of Import Tariffs, Powered by WTC, 


• Management at 2: Servicing the Next Generation 

of Consumers and Vehicles, 


2:15 p.m.–3:15 p.m. 

• Women Only: Good Enough Now: Women at Work, 

Powered by SBN, 


3:00 p.m.–5:00 p.m. 



• RD19: More Than Just a Hand Shake: The Professional 

Administrative (Legal) Documents You Really Need 

to Operate a Successful Shop, 


• RD20: Developing an Effective Digital 

Marketing Strategy in Collision Repair, 


• RD21: Know Your Score, 


3:30 p.m.–4:30 p.m. 

• Connecting With the Outdoor Centric Consumer, 


• Social-Media Branding and Security, 


4:00 p.m.–5:00 p.m. 

• Brew Talks With Gale Banks and Jessi Combs. Fun 

and Informal Interviews With Industry Personalities, 


4:00 p.m.–5:00 p.m. 

PRO Booth Happy Hour, 

LVCC, North Hall, PRO Booth #13113 

4:00 p.m.–5:30 p.m. 



4:00 p.m.–6:00 p.m. 





#SEMA2018 | SEMA Show Daily 97 

56243_Dickies_SEMAAd_9.75x13.indd 1 

8/16/18 9:08 AM




7:30 a.m.–9:00 a.m. 

PRO General Membership Meeting, 


8:00 a.m.–9:00 a.m. 

WTC Coffee and Conversation, 

LVCC, Global Tire Expo, Inside Lower South 1 

8:00 a.m.–12:00 p.m. 



• ADH01: Adhesive Bonding, 


• ES045L02: The Art and Science 

of Estimator Interactions, 


9:00 a.m.–10:00 a.m. 

• Working With YouTube and Facebook Stars, 


9:00 a.m.–10:30 a.m. 



• OEM1: The Rules—and Challenges—of Structural 

Repair on Modern Vehicle Architecture, 


9:00 a.m.–5:00 p.m. 







SEMA Central, 


10:00 a.m.–11:00 a.m. 

• Want FREE Product Data? Here’s How to Get It 

From the SEMA Data Co-op, 


10:15 a.m.–11:15 a.m. 

• Attracting and Retaining Your Next 

Best Employees, Powered by PRO, 


• Young Enthusiasts: How Is the 

Under 25 Crowd Accessorizing?, 


11:00 a.m.–12:00 p.m. 

Hot Rod Builder’s Panel, Powered by HRIA, 


Manufacturers’ Rep Roundup and Awards Program, 





11:00 a.m.–12:30 p.m. 



• OEM2: The Evolution of OEM Network and Expectations, 


11:15 a.m.–12:15 p.m. 

• Intro to Online Marketing, 


• The Next Two Years: Navigating the Technology 

Landscape, Powered by PRO, 


11:45 a.m.–1:00 p.m. 

ETTN Vehicle Tech Lunch and Learn, 

LVCC, Career Center, N261 

1:00 p.m.–2:00 p.m. 




• Custom Radar/Laser Detector Installation— 

A Highly Profitable Category, 


• Data-Driven Decision Making: How to Use Analytics 

and Research to Grow Your Business, 


1:00 p.m.–2:30 p.m. 

• Advanced Vehicle Technology: Practice, 

Policy and Challenges, 


1:00 p.m.–5:00 p.m. 



• WCS042: Squeeze-Type Resistance Spot Welding, 


2:15 p.m.–3:15 p.m. 

• Killing Status Quo With Principles to Fortune: 

$100 Million Reasons to Deliver More to Your 

Customers, Business Partners and Employees, 


• Get Found on Google Search and Maps, 


3:00 p.m.–4:30 p.m. 

• Changes to the CARB EO Program; 

What You Need to Know, 


3:00 p.m.–5:00 p.m. 



• OEM3: The Future of Telematics, Technology and 

Transportation and the Collision Industry, 


3:30 p.m.–4:30 p.m. 

• HR Hacks: Demystify HR for Your Automotive Business, 


4:00 p.m.–5:30 p.m. 



4:00 p.m.–6:00 p.m. 



6:00 p.m.–10:00 p.m. 

SEMA Show Industry Awards Banquet, 

Westgate Las Vegas Casino & Hotel, Garden Patio 

and Paradise Event Center 

9:00 p.m.–12:00 a.m. 



Sky Villa After-Party, 

Westgate Las Vegas Resort & Casino, Sky Villa Suite 


8:00 a.m.–12:00 p.m. 



• GE001L02: Understanding the Cycle-Time Process, 


• SPS07: Steel Unitized Structures 

Technologies and Repair, 


9:00 a.m.–4:00 p.m. 







SEMA Central, 


10:00 a.m.–12:00 p.m. 



• RD22: The IDEAS Collide Showcase— 

Visionary Disruption and Solution 

in the Collision-Repair Industry, 


3:00 p.m.–10:00 p.m. 

SEMA Ignited, 

LVCC, Platinum Lot 

4:00 p.m. 

SEMA Cruise, 

LVCC, Silver Drive/Red Road 


2 

FRIDAY 

NOV. TRADE TRADE ONLY ONLY 

SHOW: SHOW: 9:00 9:00 A.M.–4:00 P.M. P.M. 

EDUCATION: 9:00 9:00 A.M.–2:30 P.M. P.M. 

NEW NEW PRODUCTS: 9:00 9:00 A.M.–3:00 P.M. P.M. 

TRADE ONLY 

SHOW: 9:00 A.M.–4:00 P.M. 

EDUCATION: 9:00 A.M.–2:30 P.M. 

NEW PRODUCTS: 9:00 A.M.–3:00 P.M. 

TOP TOP 12: 12: 11:00 11:00 A.M.–2:30 P.M. P.M. 

TOP TOP 3: 3:30 3:30 P.M.–4:30 P.M. P.M. 

WINNER: 7:00 7:00 P.M. P.M. 

NEW PRODUCTS 

SHOWCASE 

TOP 12: 11:00 A.M.–2:30 P.M. 

TOP 3: 3:30 P.M.–4:30 P.M. 

WINNER: 7:00 P.M. 

4:00 4:00 P.M.–6:30 P.M. P.M. 3:00 3:00 P.M.–10:00 P.M. P.M. 

REGISTER TODAY: SEMASHOW.COM 

4:00 P.M.–6:30 P.M. 3:00

Sema Show Daily 2018

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