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M-Wallet Market in India,India M-Wallet Industry Size,M-Wallet Companies in India,M-Wallet Service Providers in India : Ken Research

The rapid penetration of smartphones along with widespread of internet connectivity on mobiles devices has created a positive impact on the country’s payment services market.

The rapid penetration of smartphones along with widespread of internet connectivity on mobiles devices has created a positive impact on the country’s payment services market.

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How m-pos market is positioned <strong>in</strong><br />

<strong>in</strong>dia?<br />

• Acceptance of mPoS <strong>in</strong> the <strong>in</strong>itial stage was dependent up on the price offer<strong>in</strong>g as<br />

several merchants who wanted to offer their customers another choice of<br />

payment method did not want to <strong>in</strong>vest <strong>in</strong> costly traditional PoS term<strong>in</strong>als and<br />

therefore preferred to acquire mPoS devices. In terms of number of device<br />

<strong>in</strong>stallations, <strong>India</strong> mPoS market was evaluated at ~ thousand <strong>in</strong> as of 31st March<br />

2013. <strong>India</strong>’s techno savvy population and a favorable demographic dividend were<br />

the two major factors which <strong>in</strong>duced positive growth of mPoS <strong>in</strong> tier 1 and tier 2<br />

cities <strong>in</strong> <strong>India</strong>. A grow<strong>in</strong>g number of MSME’s and even some large merchants<br />

started to took a note of mPoS, with early adopters preferr<strong>in</strong>g a tablet-based mPoS<br />

implementation as a complement to traditional PoS or, <strong>in</strong> some cases, as a<br />

replacement for cash registers. <strong>India</strong> mPoS market <strong>in</strong>creased to ~ thousand device<br />

<strong>in</strong>stallations as of 31st March 2018, thus grow<strong>in</strong>g at a five year CAGR of ~% over<br />

the review period FY’2013-FY’2018.<br />

• The total number of <strong>in</strong>active term<strong>in</strong>als is observed to be higher <strong>in</strong> Tier-3 cities with<br />

micro merchants hav<strong>in</strong>g the largest share <strong>in</strong> <strong>in</strong>active term<strong>in</strong>als. On the other hand,<br />

active term<strong>in</strong>als are dom<strong>in</strong>ated by large enterprises and SMEs, who are present <strong>in</strong><br />

Tier-1 and Tier-2 cities <strong>in</strong> <strong>India</strong>.

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