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The New Paradigm - Federal Reserve Bank of Dallas

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22<br />

Exhibit 15<br />

A Parade <strong>of</strong> Ps and Qs<br />

Associating higher quantity with lower prices certainly isn’t the norm<br />

in current economic thought. Yet it can and does happen in many<br />

industries. Cell phone and long-distance service, air travel, electricity,<br />

computer manufacturing and TV set production are but a few<br />

examples.<br />

Price vs. Quantity <strong>of</strong> Microprocessors, 1985 –96<br />

PC Sales and Prices, 1977–99<br />

140<br />

120<br />

Price index, 1996 = 1<br />

’85<br />

●<br />

100<br />

’86<br />

80<br />

●<br />

●<br />

60<br />

●’88<br />

40<br />

●<br />

’90●<br />

●<br />

20<br />

●<br />

’92 ●<br />

●’94 ’96<br />

0<br />

● ●<br />

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000<br />

Quantity (millions)<br />

10,000<br />

1,000<br />

100<br />

10<br />

1<br />

Quality-adjusted price index<br />

’77<br />

●<br />

● ●●●<br />

●<br />

’82 ●● ● ●<br />

●●●● ’87<br />

● ● ●<br />

’92 ●<br />

● ●<br />

●<br />

’97 ●<br />

●<br />

’99<br />

0 10 20 30 40 50<br />

Unit sales (millions)<br />

Cost vs. Quantity <strong>of</strong> Wireless Calls, 1988 –99<br />

Average bill (1999 dollars)<br />

$160<br />

$140<br />

’88<br />

●<br />

$120 ●<br />

$100 ●’90<br />

●<br />

$80 ●<br />

’92<br />

● ’94<br />

$60<br />

●<br />

●<br />

●’96 $40<br />

●<br />

’98<br />

● ●<br />

’99<br />

$20<br />

$0<br />

0 10 20 30 40 50 60 70 80<br />

Subscribers (millions)<br />

Cost vs. Quantity <strong>of</strong> Television Sets, 1970 –97<br />

1999 dollars<br />

$1,600<br />

$1,400<br />

’70<br />

●<br />

● ●<br />

’73<br />

●<br />

$1,200 ● ● ●●<br />

●<br />

●<br />

’76<br />

●<br />

$1,000<br />

●<br />

●<br />

’82 ● ’84<br />

$800<br />

●<br />

● ●<br />

$600<br />

’97●<br />

● ● ●<br />

’91●<br />

● ’94<br />

●<br />

●<br />

$400<br />

$200<br />

$0<br />

10 14 18 22 26<br />

Sales (millions)<br />

Cost vs. Quantity <strong>of</strong> a Long-Distance Call, 1970–98<br />

Annual Miles Flown and Cost per Mile, 1930 –97<br />

$12<br />

$10<br />

$8<br />

$6<br />

$4<br />

$2<br />

$0<br />

1999 dollars<br />

’70<br />

●<br />

●<br />

●<br />

’74<br />

●<br />

●<br />

●<br />

’82<br />

’78<br />

●<br />

●● ●●● ●<br />

●<br />

●’86<br />

●<br />

●<br />

● ●<br />

’90<br />

’94<br />

● ● ●● ● ●<br />

’98<br />

0 20 40 60 80 100 120<br />

Long-distance calls (billions)<br />

1999 dollars<br />

$.90<br />

● ’30<br />

$.80 ●<br />

●<br />

$.70<br />

●● ●● ’36<br />

$.60<br />

●<br />

$.50 ●● ●<br />

’44<br />

$.40 ● ●●● ’66<br />

$.30 ●<br />

●●● ●●<br />

●●●<br />

● ●<br />

$.20<br />

● ● ● ●<br />

’78<br />

●<br />

’85<br />

$.10<br />

● ●<br />

●● ● ● ●●<br />

● ●’97<br />

$0<br />

0 100,000 200,000 300,000 400,000 500,000<br />

Miles flown (millions)<br />

1999 ANNUAL REPORT <strong>Federal</strong> <strong>Reserve</strong> <strong>Bank</strong> <strong>of</strong> <strong>Dallas</strong>

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