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The New Paradigm - Federal Reserve Bank of Dallas

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11<br />

Exhibit 6<br />

<strong>The</strong> Shifting Values <strong>of</strong> American Business<br />

Recognizing the new economic paradigm, the market value <strong>of</strong> America’s<br />

businesses has shifted dramatically over the past few decades.<br />

In 1970, the manufacturing and energy sectors comprised more<br />

than half the value <strong>of</strong> the top 500 businesses. Today, knowledge is<br />

king, with high tech, telecommunications and health care comprising<br />

53 percent. Only four <strong>of</strong> 1970’s top dozen companies make the<br />

list today. Three <strong>of</strong> them—Micros<strong>of</strong>t, Cisco Systems and America<br />

Online—didn’t even exist in 1970.<br />

1970<br />

Market Capitalization<br />

High Tech<br />

Manufacturing<br />

1999<br />

Market Capitalization<br />

Manufacturing<br />

Telecommunications<br />

High Tech<br />

Health Care<br />

Energy<br />

Finance<br />

Other<br />

Energy<br />

Other<br />

Finance<br />

Health Care<br />

Telecommunications<br />

<strong>The</strong> Defining Dozen<br />

1. IBM 7. Texaco<br />

2. AT&T 8. General Electric<br />

3. General Motors 9. Xerox<br />

4. Standard Oil 10. Gulf<br />

5. Sears, Roebuck 11. DuPont<br />

6. Eastman Kodak 12. Ford<br />

<strong>The</strong> Defining Dozen<br />

1. Micros<strong>of</strong>t 7. Intel<br />

2. General Electric 8. IBM<br />

3. Cisco Systems 9. SBC Communications<br />

4. Exxon Mobil 10. AT&T<br />

5. Wal-Mart 11. Citigroup<br />

6. Lucent Technologies 12. America Online<br />

<strong>The</strong> Cost Revolution<br />

<strong>The</strong> pay<strong>of</strong>fs from the microprocessor and its spillovers<br />

are part <strong>of</strong> daily life for just about every American. Yet their<br />

mere existence doesn’t fully explain the advent <strong>of</strong> the <strong>New</strong><br />

Economy, especially the unexpected coupling <strong>of</strong> lower<br />

inflation and faster growth. Today’s technologies force us<br />

to revise the rules, not only because they spur new industries<br />

but also because they embody a sweeping capacity to<br />

lower the cost <strong>of</strong> producing goods and services.<br />

Technology impacts prices in several ways. Direct costs<br />

fall as Information Age tools make it cheaper to produce<br />

goods and services. Other savings come through electronic<br />

commerce, which encourages lower prices by expanding<br />

markets and increasing competition. Most important, the<br />

microprocessor and its spillovers transform the structure <strong>of</strong><br />

long-term average costs, not just for <strong>New</strong> Economy enterprises<br />

but for the nation as a whole.<br />

Direct costs. Corporate America invests heavily in computers,<br />

shelling out hundreds <strong>of</strong> billions <strong>of</strong> dollars in the<br />

1990s for PCs, servers, s<strong>of</strong>tware and peripherals. <strong>The</strong><br />

investment pays <strong>of</strong>f as computers boost the speed, accuracy<br />

and efficiency <strong>of</strong> just about everything businesses<br />

do—from the design studio to the factory floor, from the<br />

checkout counter to the accounting department. Information<br />

systems shorten supply chains, allowing timely delivery<br />

and automated reordering that slash inventory and<br />

paperwork costs.<br />

<strong>Federal</strong> <strong>Reserve</strong> <strong>Bank</strong> <strong>of</strong> <strong>Dallas</strong> 1999 ANNUAL REPORT

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