TIC 2018 Manufactuer E-MAG

What
is a
Buyer
Buyers are known as purchasing agents, analyzers,
negotiators and dealmakers. They research, evaluate and
buy products or services for companies to either resell
to customers or use in their everyday operations. At the
Trade and Investment Convention (TIC), a buyer is the
umbrella term for all attendees, investors and consumers
with genuine purchasing power, who come to meet with
exhibitors, to see their products and services, and to
network with potential business partners.
Classifications of buyers into categories are: -
• Distributors
• Wholesalers
• Retailers
• Investors
• End Users
This is all based on their level in the distribution chain for
setting prices or discounts.
The Trade and Investment Convention (TIC) is a
sophisticated platform for conducting business on a
national and international scale. TIC offers a great platform
for exhibitors they get exposure locally, nationally and
internationally. Buyers are targeted and brought in from
all over the world to participate in Business to Business
(B2B), so that exhibitors can :-
Tips for attracting Buyers
The Trade and Investment Convention (TIC) is a big investment
for several companies, hence the main goal for most is to get a
buyer who will invest in their product or service and gain new
lifetime customers. Here are some tips that can assist you
1. To achieve your market goals, it is important to understand all
of the factors that contribute to a successful market experience.
Here are a few simple questions to ask yourself/company. Does
your product offer something beneficial or introduce something
new to the market? Do you have the ability to increase production
if necessary? And when can you deliver?
2. You will see hundreds of potential buyers at the Trade and
Investment Convention (TIC). It is important to have a strategy
to capture their attention and information in order to continue
communicating with them once TIC ends. Consider taking a
tablet or another mobile device with you to collect information.
3. Preparation is key, not just to successful exhibiting, but also to
building a brand with longevity.
4. Be prepared. Once you get the list of buyers who have asked
to meet with you, do your homework and research their needs.
Reach out to them before the show and let them know you are
looking forward to meeting them.
• Conduct one on one conversation in real time and
5. Be ready for the buyer, you have 20 minutes to meet with you.
present hands on demonstrations.
If they have to wait, they feel unimportant and you are losing
• Gain brand credibility and exposure which helps with
valuable time with them.
the increase of sales.
• Build relationships with several buyers locally, regionally
and internationally.
• It’s the fastest and easiest way to collect qualified leads.
• Meeting in person allows an exhibitor to educate the
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buyer about new a product or service and quickly answer
any questions they have.
• Buyers have the opportunity to share valuable feedback
with you.
• See the return on investments (ROI).
• Get sales and follow up on sales.
6. It’s critical to think outside the box with ways to extend
your message beyond the TIC. Writing follow-up blog content,
publishing videos from the convention and staying connected to
prospects on social media are all effective ways to do this. Also,
hand out free promotional giveaways at your company’s booth.
You never know, that reusable shopping bag or customized pen
sitting around the CEO’s office could put your company at the
top of mind and get the conversation going internally.
7. Ensure that anyone working for you at the TIC can deal with
any commercial and technical inquiries buyers might have.
8. Let buyers know you’re at the show. Email your existing
customers and prospects with details about the Trade and
Investment Convention (TIC) and tell them where to find
you. Encourage them to register early. Place details of your
participation on your website and include event information in
all your marketing communications.
9. Don’t feel bad if a buyer does not show interest there and
then. Many buyers won’t place an order until they’ve seen you at
market level. Ensure that you get the buyers business card and
direct future market efforts their way.
10. Prepare an elevator pitch. Sometimes buyers are tired after
meeting with persons for very long days. Having a 30 second
pitch on your product can go a long way in case you see the
buyer is tired and restless. Their response to this pitch could help
you navigate the rest of the meeting.
Buyers are known as purchasing agents, analyzers,
negotiators and dealmakers. They research, evaluate and
buy products or services for companies to either resell to
customers or use in their everyday operations.
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