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TIC 2018 Manufactuer E-MAG

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share experiences. On the consumer days, we really enjoyed<br />

interacting with customers and introducing them to our products.<br />

We received amazing feedback and patronage which were very<br />

encouraging. Overall, it was very heartening to see the diversity<br />

and calibre of products/services that are being offered by our<br />

local manufacturers.<br />

5. BE TRANSFORMATIVE, NOT TRANSACTIONAL<br />

- from the inception of FTR, we wanted our company to be a<br />

brand with a purpose beyond just making a profit. Our larger<br />

vision is to educate our clients and by extension our population<br />

on how to live greener lifestyles by reducing their carbon<br />

footprint. At FTR Ltd. we incorporate a ‘green’ approach into<br />

every aspect of our operations. We re-purpose vinyl albums<br />

as a viable alternative to unsafe disposal practices such as<br />

incineration and dumping in landfills. Our clocks come packaged<br />

in boxes made from recycled paper and re-usable, eco-friendly<br />

tote bags. Our larger mission is therefore one of environmental<br />

conservation and responsible waste management. In keeping<br />

with this mission, we used our <strong>TIC</strong> platform as an opportunity to<br />

raise our voice and create change in people’s lives. This is part of<br />

our corporate social responsibility.<br />

6. THE POWER OF GIVEAWAYS – Let’s face it: people<br />

love ‘free ting’. Because of the nature of our product we were not<br />

able to give samples however we decided to have our first ever<br />

giveaway. Over the course of the Convention days we invited<br />

our booth visitors to follow us on social media for a chance to<br />

win a record clock of their choice. The draw was done on the<br />

last day of the trade fair (Sunday). This activity introduced a new,<br />

fun dimension into our customer relations which we thoroughly<br />

enjoyed and will definitely employ again in the future.<br />

7. THE IMPORTANCE OF STELLAR BUSINESS<br />

SUPPORT - From the onset, the TTMA’s staff was very<br />

responsive to our questions and their attentiveness throughout<br />

the event made it evident that they genuinely had our best<br />

interest at heart. We especially loved the Proudly T&T Campaign<br />

and Business Education Programme. TTMA’s professionalism,<br />

foresight and overall event management made <strong>TIC</strong> <strong>2018</strong> a world<br />

class trade show! Can’t wait for <strong>TIC</strong> 2019!!<br />

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