TIC 2018 Manufactuer E-MAG

MY TOP
TAKEAWAYS FROM TIC 2018
BELOW ARE OUR TOP 7 TAKEAWAYS FROM
THE 2018 CONVENTION:
1. BE READY AND JUMP! – From the minute we saw the
TIC competition being advertised on social media, we jumped
at the opportunity and entered. The competition was quite
opportune as in the preceding months, we had been exploring
options on how to break into new markets. We were truly
delighted when we were announced as one of three winners
and committed to putting our best foot forward to represent
Trinidad and Tobago.
Described as the largest business networking event in the Caribbean, the Trade and Investment
Convention 2018 convened over 15,000 buyers, manufacturers and consumers from the
Caribbean, North America, Australia and Africa, from July 5th – 8th at the Centre of Excellence,
Macoya.
TIC 2018 was a whirlwind yet rewarding experience in more ways than one. From competing in
the pitch competition, to being announced one of three winners, to participating in exhilarating
television and radio interviews, this experience was a dream come through for For The Record
Ltd. Our Team left the Convention reinvigorated, refocused and recommitted to advancing the
FTR brand to the world!
2. STANDOUT – When it came to decorating our booth, we
vacillated between presenting a clean corporate image and a
more artsy/creative vibe. We knew that whatever we decided,
we wanted it to be a true representation of the FTR brand.
Eventually we opted for a fusion of both options, which was well
received by our booth visitors and evidently by the TIC judges
as well. We were awarded Best Booth (Small) at TIC 2018. Our
takeaway? Be true to your brand. Focus on what’s right for your
company, not on what others and doing or what has been done
before.
3. EXCELLENCE ALWAYS WINS – throughout the
Convention, we were constantly humbled, yet bursting with
pride when our booth visitors repeatedly commented on how
uniquely innovative our products are. We were even more
blown away when they mistakenly took us for an international
company until we beamingly explained that we were established
and operate right here in T&T. Such kind sentiments served to
buoy our confidence to continue to produce quality products
and strengthened our resolve to take our international level
product to the world. This experience also reiterated for us
the importance of exuding passion for your brand and infusing
excellence into our product offerings. Customers feel this and
respond to it.
4. ALL THE WORLD IS A STAGE - TIC provided a
platform upon which we were able to showcase our products
to new audiences and network with actual and potential clients,
particularly firms and business owners. The exposure to local
and foreign suppliers and buyers was invaluable. Networking
is a powerful tool in advancing any business. We were able
to connect with shipping and logistics companies, packaging
firms and other emerging brands with whom we were able to
10 11