CHUK October 2018

In print•online•everywhere! 

£4.50 OCTOBER 2018 

CREATIV E HEAD 

WORD 

ON THE 

STREET 

ST YLE STARTS HERE

THE 

STREETS 

T HE ORIGINAL FASHION HOUSE 

CREATIVE HEAD’S ONGOING CRUSADE FOR 

KEEPING IT REAL HAS SEEN MANY STUNNING 

SHOOTS SPILL-OUT ACROSS ITS PAGES, BUT 

NEVER BEFORE HAVE WE OBSERVED SUCH 

REALNESS AS WE DO HERE AND NOW. 

IN A HAIR FASHION STORY THAT 

KICKS COUTURE TO THE KERB, THREE 

EXCEPTIONALLY TALENTED HAIR STYLISTS 

DELIVER SIX RAW AND READY LOOKS THAT 

ARE UNIQUE, EFFORTLESS AND FIT FOR 

GENERATION NOW. 

THIS IS EVERYDAY WEAR AND HAIR THAT COOL 

KIDS WANT. THE STREET’S WHERE IT’S AT… 

PHOTOGRAPHY Jon Baker 

HAIR Joshua Goodwin, Paula 

McCash and Richard Phillipart 

for BaByliss PRO 

FASHION Mekel Bailey 

MAKE-UP Cat Partnell

CREATIVE HEAD PARTNERSHIP

“STREET STYLE 

IS NOT ABOUT A 

CERTAIN LOOK, 

IT’S ABOUT HAVING 

A PURPOSE AND 

PERSONALITY” 

RICHARD 

PHILLIPART 

JACKET Markus Lupfer. DRESS Koché. EARRINGS Vickisarge

JACKET Berthold. TOP Boo Pala (seen here) SKIRT 3.1 Phillip Lim at LAYERS LONDON. SHOES G-Star RAW. BAG Katie Ann McGuigan (seen later) 

“I LOVE THAT 

PEOPLE ARE 

WEARING 

WHATEVER 

THEY WANT 

AND FEEL 

COMFORTABLE 

IN THEIR 

OWN SKIN” 

JOSHUA 

GOODWIN 


“PEOPLE ARE 

ACCEPTING 

THE NATURAL 

TEXTURE OF 

THEIR HAIR AND 

EMBRACING IT 

TO THE FULLEST” 

PAULA MCCASH

JUMPER DB Berdan. SKIRT Amy Lynn. BAG Melissa (seen here) SHOES Melissa. SOCKS Falke (seen later) 


JACKET Paul & Joe Sister. TOP Sample-cm (seen here) JEANS MM6 by Maison Margiela at LAYERS LONDON. SHOES G-Star RAW (seen later) 

“I REALLY LOVE 

THE FREEDOM 

PEOPLE ARE 

HAVING, AND 

THE RETURN OF 

THE GRUNGY 

ECCENTRIC” 

JOSHUA 

GOODWIN

“EVERYTHING 

IS MORE 

DISHEVELLED 

AND DIY. ON 

THE STREET 

ANYTHING 

GOES” 

PAULA 

MCCASH 

CREATIVE HEAD PARTNERSHIP 

JACKET DB Berdan. SHIRT Paul & Joe Sister. TROUSERS Berthold (seen here) SHOES Adidas (seen later)

DRESS Boo Pala. SCARF Berthold. SHOES Melissa (seen here) EARRINGS Vickisarge (seen later)


“I WANT MY 

IMAGES TO 

ENCOMPASS 

THE FEELING 

OF HAVING 

SOMETHING 

TO SAY” 

RICHARD 

PHILLIPART

HAI R STO RY ONE 

UNDONE, NATURAL AND GRUNGY 

THIS STYLE MAY LOOK LAZY, BUT IT’S ACTUALLY HIGHLY DEFINED AND TEXTURED 

AND ENHANCES THE MODEL’S NATURAL HAIR WITH LOTS MORE VOLUME 

“I LOVE THE MARRIAGE BETWEEN 

SPORTSWEAR AND HIGH-END FASHION 

– WOMEN SEEM TO GET OUT OF BED, PUT 

ON THEIR FAVOURITE JEANS, THEIR MOST 

COMFORTABLE RUNNERS, A T-SHIRT, 

A NICE COAT AND THEN GARNISH THE 

LOOK WITH A CHANEL HANDBAG” 

KIT 

● 

BaByliss PRO Rapido Dryer 

● 

BaByliss PRO Diffuser 

● 

BaByliss PRO Titanium Expression 38mm Curling Tong 

● 

Bumble and bumble Prep 

● 

Bumble and bumble Surf Spray 

● 

TIGI Bed Head Superstar Queen For A Day Thickening Spray 

N B: “To create a natural, dry texture, I used 

a combination of prep products and then 

diffuse-dried hair upside down. To add a wave, 

I wrapped sections of hair around my BaByliss 

PRO 38mm tong – alternating in direction for a 

more authentic result. If you are working with 

very thick or straight hair, you may want to use 

a smaller tong and more product”

“EVERYTHING IS 

EITHER OVERSIZED, 

CLASHES WITH 

PATTERNS OR 

SHOULDN’T WORK, 

BUT DOES” 


KIT 

● 

BaByliss PRO Rapido Dryer 

● 

Mason Pearson Hairbrush 

HAI R STO RY T WO 

MODERN, SIMPLISTIC AND CHIC 

A QUICK CHANGE FROM DAY TO EVENING – HAIR’S SLEEKER BUT STILL EASY. 

THE SYD PIN GIVES IT A TOUCH OF ELEGANCE 

● 

Syd Pin Rose Gold 

N B: “To create a smooth 

hairline, I used my 

hairdryer all around the 

head, focusing the air in 

direction of the crown” 

THE ARTIST: JOSHUA GOODWIN 

Josh began his career in 2005 at Daniel Galvin in London. With an ambition to work more in fashion he 

moved to Windle & Moodie in Covent Garden to conclude his training and gained masses of session 

experience, working alongside Neil Moodie. Now Josh has worked more than 25 Fashion Week seasons 

at high profile shows for major labels including Sibling, Julien Macdonald, Burberry and Pringle of 

Scotland. He has received hair credits in magazines such as Glass, Noctis, Notion, Wonderland and 

Cosmopolitan, while the likes of Ellie Goulding, Suki Waterhouse and Carey Mulligan are listed on his 

celebrity CV. Currently, Josh divides his time working in Syd Hayes’s core session team and at TINT 

salon in Leeds.

“PEOPLE ARE WORKING 

THE SAME HAIRSTYLE 

FROM THE GYM TO THE 

OFFICE AND THEN 

ONTO THE CLUB” 

HAI R STO RY THREE 

DISHEVELLED, BED HEAD, NATURAL 

CONTRASTING WAVY AND STRAIGHT TEXTURES 

N B: “When curling you need 

a strong foundation – it’s all 

about prep! I dried thickening 

mousse into the hair using a 

diffuser, lifting at the roots to 

create volume and texture” 

KIT 

● 

BaByliss PRO Italia Brava Dryer 

● 


● 


● 

TIGI Bed Head Superstar Queen For A Day Thickening Spray 

● 

Kiehl’s Creme with Silk Groom

KIT 

● 

Mason Pearson brush 

● 

Hair band 

● 

Grips 


N B: “I already had a good texture 

and foundation to work with – so I 

brushed out the curl and pulled hair 

into a low ponytail, before twisting 

two sections into a knot and 

fastening at the top of the pony” 

“THIS KIND OF 

LOOK IS 

EVERYWHERE 

ON THE STREET 

RIGHT NOW” 

HAI R STO RY FOU R 

SIMPLE, EFFORTLESS, RELAXED 

AN EASY, DIY TWIST-UP TEXTURED KNOT USING PREVIOUSLY 

CREATED TEXTURE AS A FOUNDATION 

THE ARTIST: PAULA MCCASH 

Paula began her career at McIntyres in Scotland while she was still at school. Flourishing as a colourist, 

she went on to become the salon’s creative director. Her next move was to Alan Edwards, where she 

joined the artistic team and scooped the L'Oréal Colour Trophy. But London was beckoning, and with a 

passion for session work Paula was soon earning top spots assisting Sam McKnight and Anthony Turner 

and she's now Syd Hayes’ long-standing first assistant on the Fashion Week circuit. As such she has 

worked with high profile clients – think supermodels Kate Moss, Adriana Lima, Kendall Jenner and the 

Hadid sisters; photographers including Mert & Marcus and David Simms; and labels such as Schiaparelli, 

Vivienne Westwood and JW Anderson. Her work has been published in magazines like Flaunt, Love and 

Vogue. Paula is currently working as a senior stylist and technician at Salon 64 in London.

“I WANT TO EMBODY THE CURRENT 

POLITICAL AWAKENING THAT 

YOUNG PEOPLE HAVE HAD IN 

THE PAST FEW YEARS, LOOKING 

AT ELEMENTS LIKE GENDER 

NEUTRALITY, TRANS VISIBILITY, 

FEMALE EMPOWERMENT AND 

ACTIVISM AND THE EFFECTS THESE 

HAVE HAD ON STREET STYLE” 

HAI R STO RY FIVE 

COOL, URBAN AND NON-BINARY 

PLAYING WITH ESSENCES OF MASCULINE 

AND FEMININE HAIR AND ATTITUDE 

KIT 

● 

BaByliss PRO Rapido dryer 

● 

Session Kit Super Single Curl Clip Pins 

● 

Session Kit Japanese Hair Grips 

● 

L’Oréal Professionnel Tecni.ART Full Volume Extra Mousse 

● 

Capilo Brillant Diamant 

● 

Supremo Magic Move wax 

N B: “To create a strong foundation, 

I saturated hair with volumising mousse 

and massaged it in, then used a diffuser 

to ensure it was completely dry. After 

randomly accessorising with Japanese 

grips, I finished with lots of shine spray 

to create the final damp-looking texture”

HAI R STO RY SIX 

ECCENTRIC, BOHEMIAN AND EMPOWERED 

ECHOES OF ’60S PROTEST MOVEMENTS, CLASHING 

WITH THE VIBE OF A MODERN, GLOBAL WOMAN 

“I WANT MY IMAGES TO CONVEY HOW 

FASHION AND PERSONAL STYLE IS A 

MEDIUM THROUGH WHICH TO EXPRESS 

HOW YOU WISH THE WORLD TO BE” 


KIT 

● 

BaByliss PRO Rapido dryer 

● 

BaByliss PRO Ceramic Crimping Iron 

● 

BaByliss PRO Titanium Expression Deep Waver 

● 

L’Oréal Professionnel Infinium Extra Strong Hairspray 

● 

Sam McKnight Cool Girl Barely There Texture Mist 

N B: “To get this full, frizzy texture, I tightly 

backcombed the hair then used my 

BaByliss PRO Crimping Iron over the top. 

After brushing out, I used my Deep Waver 

(over the same backcombed sections), 

making sure each section lined up. I used 

my hands to stretch out and loosen the 

waves, releasing the frizz and movement” 

THE ARTIST: RICHARD PHILLIPART 

Richard was 13 when he first took a Saturday job at his local salon. He produced his own artisan hair 

show aged just 16, and six years later opened The Boutique Atelier in Ellesmere Port. Now managing a 

staff of 25, Richard's business is hugely successful, while he – a passionate and sought-after educator 

and award-winning stylist in his own right – still manages to travel the world, working backstage and 

on set. In recent years he’s frequented Fashion Weeks in New York, London, Milan and Paris on the hair 

teams for Chanel, Balenciaga, Dior and Kenzo. His work has been featured in magazines such as iD and 

Vogue, and some of Richard’s major big-brand jobs include commercial campaigns for NARS, Balmain 

Paris, BaByliss PRO and Erdem.

EXCLUSIVE VIDEOS 

HAIR HOW-TOS 

ONLINE NOW! 

GO TO 

creativeheadmag.com/education 

For more information about BaByliss PRO products, visit babylisspro.co.uk

002-8pp_SS_Promo_Paint_GW2.indd 1-2 13/09/2018 15:36 

CLUB 

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£10 

YOU’LL GET: 

• 10 issues of Creative 

HEAD magazine – and 

supplements including 

Runway, PAINT and 

Power Book – delivered 

to your door 

• Exclusive competitions 

and prizes 

• Free product samples 

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brands 

A/W18 

PROCESS 

SIGN UP NOW 

AND RECEIVE A BOX OF VIVISCAL 

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SUPPLEMENTS, WORTH 

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Supplements, worth £180! 

Already a Creative HEAD Club member? We’ve got something special for 

you, too! Club members have the chance to win a three-month supply of 

Viviscal Professional Hair Growth Supplements – the award-winning hair 

health supplements that nourish from within for healthier hair. To be in 

with a chance of winning, simply keep an eye on your inbox for your 

exclusive link to the competition entry form – all Creative 

HEAD members will receive an email on 1 October! 

FOR 

CREATIVE 

HEAD CLUB 

MEMBERS 

ONLY 

*For the fi rst 25 new members to sign up between 1 October and 31 October 2018. 

Subject to availability and no cash equivalent will be offered.

BaByliss PRO’s Titanium Expression range has been 

designed to help you create any look, whether it’s high-fashion 

session hair or beautifully finished salon styles. 

Find out more @BaBylissPROUK

COLOUR IT. STYLE IT. OWN IT.

STYLE WITH 

CONFIDENCE 

Introducing our new high 

performance styling range. 

A professional collection of products designed to give you the 

tools you need to create with confidence. From essential prep 

products to finishing creams and sprays, each product has 

been developed to protect and care for the hair, whilst giving 

you performance you can rely on. Whether it’s hold, definition 

or texture, we’ve got the product for you. 

@Rusk_UK 

Stay Stay inspired!

THE ULTIMATE 

CUSTOMISED 

TREATMENTS 

NEW TIGI COPYRIGHT CARE BOOSTERS 

PERFECT YOUR CLIENTS’ HAIR 

REPAIR. SHINE. SMOOTH 

For further information on TIGI Copyright Care 

please contact TIGI on: 0344 844 0944 

or email: eu.customerservice@tigi.com 

www.tigicopyright.com 

@tigicopyright

Editor’s letter 

26 

18 

86 

This issue celebrates a rather punk attitude, the people and the 

brands who rip it up and start again. They are the Disruptors, and 

they are the ones generating the excitement, the noise, and arguably 

the customer loyalty that builds incredibly successful businesses. It’s 

an approach that’s helped iconic photographer Rankin make his name 

when breaking through in the ’90s – see how he captured our audience in an 

exclusive shoot event with long-time collaborator Nick Irwin (page 52). And we 

also shine a spotlight on the salons and creatives that go out of their way to be 

different – the winners of this year’s It List and Most Wanted Awards made it a 

night to remember under Hope the blue whale at the Natural History Museum. 

If you didn’t manage to grab a ticket (they sold out in fewer than five minutes!), 

then pour out your tipple of choice and settle in to enjoy our 72-page souvenir 

special, free with this issue. Yes, it might disrupt your usual routine, but that’s 

no bad thing. What are YOU going to do to disrupt the norm…? 

Amanda Nottage 

Editor 

JOIN US! 

Most Wanted and The It List 

has wrapped for another year, 

but you can relive it all in our 

special magazine with this 

issue! Meet our winners, 

see our secret shoot (it 

took place among the 

dinosaurs) and peruse all 

the party pictures – you 

owned it! Extra copies are 

available in our web store. 

This month, The Coterie is 

Scotland-bound – mark 

29 October in the diary 

and see page 51 for more. 

Coming next month… prepare 

to enter the world of Johanna 

Cree Brown at our next Featured 

Artist LIVE event in London on 

19 November. Turn to page 

31 and snap up a ticket 

now. Event info and tickets at 

creativeheadmag.com/events 

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial 

@creativeheadmag

002-8pp_SS_Promo_Paint_GW2.indd 1-2 13/09/2018 15:36 

October 

WHAT’S INSIDE 

82 

FASHION 

Adam Reed, Paul Percival, 

Ellenora Dean and the Percy 

& Reed Art Team get playful 

70 

INNOVATORS 

Most Wanted Award for Innovation winner 

Haircuts4Homeless on helping troubled lives 

FREE WITH THIS ISSUE 

ON THE COVER 

Hair by Joshua Goodwin, 

Paula McCash and 

Richard Phillipart 

for BaByliss PRO. 

Fashion by Mekel Bailey. 

Make-up by Cat Partnell. 

Photography by Jon Baker 

62 

DISRUPTORS 

Interrupting the 

status quo can 

win you loyalty 

PORTRAIT OF A 

A/W18 

PROCESS 

MW 

IT 

SOUVENIR 

HEAD’S MOST WANTED AND 

THE IT LIST AWARDS 2018, ALL WRAPPED UP! 

18CREATIVE 

EDITOR 

AMANDA NOTTAGE 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

STAFF WRITER 

ANNA SAMSON 

CONTRIBUTOR 

DEBORAH MURTHA 

DIGITAL ASSISTANT 

KELSEY DRING 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

SPECIAL PROJECTS MANAGER 

JENNY BROOKS 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD, 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

020 7324 7540 

enquiries@alfol.co.uk 

Creative HEAD is published 

10 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this 

magazine may be reproduced 

without prior permission of the 

publisher. All information correct 

at time of going to press. 

Printing by Buxton Press 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

MAKING 

HISTORY 

FROM DINNER BENEATH Hope the blue 

whale to partying in Fossil Way, London’s 

Natural History Museum was the ideal 

location for hairdressers to raise trophies and 

make history at the 2018 Most Wanted and 

The It List Grand Final. It was a family affair 

for Sophia Hilton (who took home the Colour 

Expert and Business Thinker Most Wanted 

Awards) as her husband joined her onstage 

and her cousin, Grace Dalgleish, won the 

It List It Girl and Visionary titles. Jas Hair was 

crowned Best Local Salon Legend thanks to 

its three previous wins. Fashion Week regular 

Syd Hayes picked up the Session Stylist 

trophy and Eugene 

Souleiman was 

announced as 

2018’s Hair Icon. 

Of course, we had a 

whale of a time! 

See all the action 

from the night in 

the Most Wanted 

Souvenir supplement, 

free with this issue 

MW 

IT 

SOUVENIR 

HEAD’S MOST WANTED AND 

THE IT LIST AWARDS 2018, ALL WRAPPED UP! 

18CREATIVE 

From left: Sophia Hilton, 

Grace Dalgleish and Katherine Ryan 

Preen 

Mary Katrantzou 

Alexa Chung 

Preen 

The LFW lowdown 

THE FASHION WEEK circus resumed in London for S/S19, and Creative 

HEAD was there to see the trends as they were born. Most Wanted Hair Icon 

Eugene Souleiman for ghd and Wella Professionals styled a soft cobweb texture 

of beautiful imperfection at Preen by Thornton Bregazzi, while Most Wanted 

Session Stylist Syd Hayes created a ‘fresh out of the pool’ style at House of 

Holland with BaByliss PRO. Alexa Chung’s LFW debut saw Bleach’s Alex 

Brownsell for L’Oréal Professionnel drying cowlicks and dents into models’ 

fuzzy hair with a Dyson, as if they had napped in the departure lounge. 

Modern-day nomads at JW Anderson wore hair loose and wavy, topped off with 

headbands courtesy of Anthony Turner for Dyson hair. Ben Muller led the 

Headmasters team at Emilia Wickstead, creating prim and proper ponytails 

topped off with a bow. A rare treat at LFW, Guido slicked it back with Redken at 

Victoria Beckham’s first London show, while James Pecis used KMS at Simone 

Rocha to create ‘Sunday best’ hair with a tomboy edge. Maria Kovacs for TIGI 

inflated hair at Mark Fast to create a massive silhouette worthy of a desert 

goddess. And to celebrate a decade of Mary Katrantzou prints, John Vial for 

Revlon Professional created multi-textured hair on 40 models. 

Schwarzkopf Professional has 

launched its first ever pigmented 

dry shampoo. OSiS+ Boho Rebel is 

perfect for refreshing styles and adding 

extra guts to up-dos, without white residue. 

Available in three colours, it comes in a full size 

and travel size, for styling on the go. 

RRP £13.15 

House of Holland 

Victoria Beckham 

Fashion Week images courtesy of BaByliss PRO, ghd, L’Oréal 

Professionnel, Redken, Revlon Professional, Wella Professionals 

18 

CREATIVE HEAD

#CHedit 

MY month 

AHEAD 

What October 

has in store for... 

WELLA SCOUTS YOUNG TALENT 

Meet the eighth Wella Generation Now Team – five rising stars gearing up to make their mark on the 

industry. The hand-picked hairdressers are, pictured above from left, Roisin Hynes from Sarah Mason 

Professional, Rita Tuska from Joseph Ferraro, Richard Potts from Rage, Elizabeth Williams from KH Hair 

and Natasha Cameron from McIntyres. The team will undertake an 18-month programme beginning with 

an intensive boot camp, where they’ll be mentored by industry greats, learn about presentation work, 

media relations and products, before embarking on a schedule of events including the Wella TrendVision 

Award UK & Ireland final this month at London’s Roundhouse. 

£19,000The record amount raised 

by Shaping Futures 

this year, Schwarzkopf 

Professional’s initiative 

to help young people in 

Party time 

CREATIVE HEAD HOSTED its second ever 

Fash Bash, sponsored by BaByliss PRO, at 

Graphic in London’s Soho. Session stylists 

such as Syd Hayes, Richard Phillipart 

and Johanna Cree Brown (pictured) came 

to enjoy a cocktail or two during London 

Fashion Week. We’ll raise a glass to that! 

developing countries. 

ROYAL RECOGNITION 

FOR ANDREW COLLINGE 

GRADUATE TRAINING 

ANDREW COLLINGE GRADUATES 

Hairdressing has been commended by 

the 2018 Princess Royal Training Awards. 

The awards are delivered by the City & 

Guilds group and given to businesses 

who provide outstanding training and 

development programmes that result in 

commercial success. Salon owner Andrew 

Collinge, said: “More than 30 years ago 

my parents gave newly qualified stylists a 

standalone salon to further develop their 

skills before returning back to their original 

salon. Since then hundreds of our young 

employees have benefitted from working 

in the Graduates salons and are now our 

managers, stylists and tutors.” 

MALCOLM MURPHY 

MALCOLM MURPHY HAIR 

Our senior stylist Darren 

will be completing a Great 

Lengths course which means 

we’ll have another qualified 

hair extensions stylist in 

our salon. We also have Ky 

Wilson coming to teach us 

tricks of the 

trade. And 

artistic director 

Natalia is 

joining Adam 

Reed’s team on 

The X Factor. 

HEFFY WHEELER 

HX HAIR 

October at HX Hair will be a 

month dedicated to training 

and sharing. Colour is our 

main focus and we want to 

keep evolving and improving 

our techniques to keep up 

with trends. We will share our 

work and our skills with the 

community, 

as we want to 

keep building 

our profile and 

get in contact 

with other 

experts. 

MOVERS AND SHAKERS 

Antony Strianese has been 

announced as the new managing 

director for ghd in the UK and 

Ireland. Meanwhile, Kao Salon 

Division has promoted 

Mark Giannandrea to the 

role of vice-president of 

salon commercial for Europe, 

the Middle East and Africa. 

Brands in the portfolio include 

Goldwell, KMS and Oribe. At 

milk_shake, Andrew Smith of 

Andrew Smith salon group has 

been announced as a brand 

ambassador, and Zoë Irwin has 

been named brand ambassador 

for the Manta brush. 

CREATIVE HEAD 

19

Clever product 

alert! Hold.ME 

Three Ways allows 

you to choose your 

desired level of hold. 

Select light, medium 

or strong control, 

simply by twisting 

the dial. Genius! 

SALON PRICE £8.99 

0330 1231907 

salon-services.com 

The new Redken 

Color Extend 

Graydiant shampoo 

and conditioner is 

here to neutralise 

those unwanted 

yellow 

undertones to 

give clients a 

sumptuous 

silver payoff 

and stronger, 

brighter hair, 

whether it’s 

for mums or 

millennials. 

RRP FROM £15.50 

0800 0854956 

redken.co.uk 

Let’s get personal with BC Fibre Clinix from Schwarzkopf 

Professional. Prep hair with the Tribond shampoo and 

treatment for improved resilience, then choose from a selection 

of boosters for skincare-inspired customisation. 

IN-SALON TREATMENT 

01442 278000 

schwarzkopf-professional.com 

Irresistible products consumers will want 

to snap up, selected by the Layered team 

The Structure range by JOICO is relaunching and 

boy, are we excited! This collection is all about embracing 

clients’ individual looks and making them into the best 

version of themselves. It’s unisex too, so no matter what 

haircut they have, they can use JOICO Structure products 

to celebrate who they are. The new packaging is bright 

and sleek, housing products that multi-task and can 

be reworked all day to keep styles looking fresh. This 

collection truly pushes the limits of styling possibilities. 


0845 0712326 

structurebyjoico.com 

There’s so much 

new to coo over 

from RUSK – 

check out the 

Lusteriser for a 

shiny finish that 

will dazzle to 

the max. 

SALON PRICE £7.49 

0330 1231907 


The Aveda Cherry Almond 

Softening shampoo and 

conditioner are 98 

per cent naturally 

derived, siliconefree 

and vegan 

formulas which 

leave hair supersoft, 

bouncy and 

smelling so good. 

RRP FROM 

£15.50 

0800 054 2979 

aveda.co.uk 

Showcased at 

London Fashion 

Week by session 

star Anthony 

Turner, L’Oréal 

Professionnel’s 

hypoallergenic 

Infinium Pure has 

been formulated 

without fragrance 

or masking 

scents. Sweet! 

RRP £11.65 

0800 0304034 

lorealprofessionnel.co.uk 

Say hello to two new 

launches in the Kérastase 

Aura Botanica range – the 

waterless balm for hair and 

body Baume Miracle, and 

Masque Fondamental Riche 

for dry, sensitive hair. 

RRP FROM £34 

0845 6000122 

kerastase.co.uk 

Wet Brush has stepped 

up its Epic Professional 

range’s game with three 

new tools. We love the 

spiralling design of the Helix 

Graphite collection. 


0800 0988040 

prowetbrush.com 

Dare to dairy 

– milk_shake’s 

Active Milk Mask 

and Active 

Yoghurt 

Mask have 

been shaken 

up with new 

ingredients 

such as 

avocado, rice oil, 

honey and vitamin E 

to condition the hair 

shaft. Delicious! 


01392 365177 

milkshakehaircare.co.uk 

20 

CREATIVE HEAD

#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

LAUNCH OF 

THE MONTH 

Loaded with Instagramworthy 

imagery, packaging, 

ingredients and attitude, 

the sassy makeover of 

Brooklyn-born Amika is 

social perfection. Available 

exclusively from Alan Howard, 

the line-up is impressively 

wide (give us haute mess 

texture gloss STAT!), but 

it’s the messaging that we 

think clients will tap into, 

especially your millennial 

audience. Amika is for 

‘experimentation over 

perfection’, ‘individuality 

over conformity’ and 

‘hair before clothes’. 

This is all about editorial 

and runway hair, yes, 

but with a decidedly fun 

and wearable approach. 

Style-savvy clients 

will want to join the 

#hairrebellion, too. 

RRP FROM £14 

0845 345 8535 

alanhoward.co.uk 

IT’S ALL ABOUT... CHRISTMAS GIFT SETS 

Trust ghd to offer the perfect 

gift collection with an array 

of luxe sets, including a 

limited edition Glacial Blue 

collection, inspired by NYC 

Fashion Week trends. 

RRP 

FROM £99 

01924 423400 

ghdhair.com 

Frankincense and myrrh are all 

well and good, but give us the gift 

of rose gold any day. 

These new limited 

edition gift sets from 

Cloud Nine are suitably 

shiny and covetable. 

RRP FROM £125 

0845 0267121 

cloudninehair.com 

CREATIVE HEAD 

21

BOOST YOUR 

BUSINESS WITH 

KENNADYS (INGATESTONE, ESSEX) LAUNCHED SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL, 

IN AUGUST 2016 AND HAS SINCE CARRIED OUT OVER 1,500 APPLICATIONS! HAVING SMARTBOND IN THE SALON HAS ENABLED THE 

TEAM TO PERFORM COLOUR SERVICES THAT IN THE PAST WOULD NOT HAVE BEEN POSSIBLE. “BEFORE SMARTBOND, IF WE BELIEVED 

A SERVICE WOULD CAUSE DAMAGE TO A CLIENT’S HAIR, WE WOULD STRONGLY ADVISE AGAINST IT,” SAYS KEN EASTWOOD, OWNER OF 

KENNADYS. HE SHARES HIS TOP TIPS ON HOW TO MAKE THE MOST OF SMARTBOND IN THE SALON… 

1 Describe to your client what Smartbond can do for them, that it will protect the hair. Clients care about condition, and hearing about how 

potential damage from a chemical process can be avoided is always the best way to sell Smartbond. 

2 Introduce Smartbond to your clients early on. When a client fi rst books their appointment and you provide a quote, explain to them the cost 

with and without a Smartbond treatment, and begin to discuss the benefi ts. This will require your reception team to be well versed in what 

Smartbond is and what it can do. Mentioning the product early on means that a client is less likely to feel blindsided in the consultation. 

3 Class Smartbond as a service and use it as an income incentive for your team. With services having a higher rate of commission than 

retail, stylists are able to make more per sale. This further motivates the team to recommend Smartbond as much as possible to clients. 

THE FIX 

Check out this cool colour transformation 

from @zarajane1985 at Umberto Giannini 

(@umbertogiannini) in Worcester, using Instant 

Highlights from L’Oréal Professionnel. To recreate 

the result in the salon, simply follow these steps: 

STEP 1: Section the hair from the crown to behind the 

ear. Take diagonal sections and lighten with up to 

15 meches using new Instant Highlights 

STEP 2: Rinse and tone alternating between DIA Light 

7.12 and 9.12 with 9Vol 

STEP 3: Use Smartbond throughout 

Don’t forget to share your own transformations 

using @lorealpro #instanthighlights 

#Smartbond #lorealprouk 

RETAIL REHAB 

Keep it cool with L’Oréal 

Professionnel Serie Expert 

Blondifier – a bespoke 

colour care solution to 

revive blonde hair. 

Enriched with acai 

polyphenols, an 

antioxidant found in 

the acai berry extract, 

Serie Expert Blondifier 

is perfect for any blonde 

who wants fresh colour, 

shine and radiance. 

22 

CREATIVE HEAD

Be a 

COLOUR 

ADDICT 

EMBRACE THE 

COOL LOOK 

CREATIVE HEAD ADVERTORIAL 

IT’S OFFICIAL: summer is over. As we move away from 

the warmer months into autumn, clients will be looking 

for cooler colour results. Not only are consumers 

actively searching online for cooler ash blonde hair, but 

cooler colours work well with both warm and cooler skin 

tones. So now is the perfect opportunity to keep it cool. 

There are two different clients who are just the fit for 

these cool colour services: 

•The Blonde – she’s already a platinum blonde but she 

wants to keep it cool. 

• The Caramel Highlighter – she wants to tone it down 

for a cooler, tonal blend. 

And this is where the new shades in Majirel and DIA 

Light from L’Oréal Professionnel come in. The new 

Majirel range has a high resist technology for a truer-totone 

result to combat any brassiness. And, the three new 

DIA Light Milkshake shades are great additions to the 

ever growing toning palette. 

And don’t forget the signature ‘Colour Me French’ 

technique – the perfect way to achieve the cool multitonal 

blend you need. 

The technique combines two complementary shades 

to give extra depth and dimension to the hair – a great 

match for every complexion. 

KEEP IT COOL 

• Keep your colour cupboards fully stocked with the 

complete cool palette of shades and offer a cool colour 

service package to your clients to help create the buzz. 

• Sign up to L’Oréal Professionnel’s Access education 

platform (lorealaccess.com/uk) for how-to videos on 

using the unique Colour Me French technique for the 

ultimate cool colour results. 

• Consultation is key – choose the right shade and 

technique to best suit your client’s complexion. 

Get further addicted to colour with L’Oréal Professionnel – call 0800 0304034 or visit lorealprofessionnel.co.uk 

CREATIVE HEAD 

23

WHY DID YOU WANT TO BE A HAIRDRESSER? 

To emphasise my creative abilities; I felt 

this was the perfect job to truly show my 

artistic flair. I also love to socialise and it’s an 

incredible industry to network in, there are 

lots of open-minded people. 

ISAAC VERRALL 

AGE: 23 

SALON: PERCY & REED 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

I have experienced many amazing things on my journey 

so far, including assisting Adam Reed on shoots and 

shows, being a part of the ghd style squad working 

with Zoë Irwin, working on ITV’s This Morning with 

Paul Percival, and being on The X Factor and Britain’s Got 

Talent with the Percy & Reed team. But my latest highlight 

was finalising for The It List Rising Star Award. 

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? 

I would like to see my achievements stack up to 

running my own shows, assisting some of my 

muses in the industry, such as Duffy, Eugene 

Souleiman and Sam McKnight. I want to be 

someone people look to for inspiration and I’ll 

do all in my power to help raise new stars. 

WHAT WOULD BE YOUR DREAM 

HAIRDRESSING GIG? 

If I’m really honest I would 

love to travel around the 

world styling some of my 

favourite musicians, such 

as Jamiroquai and the 

Arctic Monkeys! Wherever 

life takes me, as long as 

I’m learning, inspiring and 

creating beautiful hair, then 

I’m already living my dream! 

I’m lucky to be where I am at 

this stage of my career, and 

I feel pumped and ready to 

embrace my future. 

24

MAKE YOUR HAIR GROWTH 

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You have 

over 100,000 hairs 

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...a healthy head of hair 

should therefore be 

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60% of women in the UK experience hair 

growth disruptions leading to thin and 

wispy hair. 

Salon Formula Hair Growth+ by Nourkrin ® 

is a scientifically researched hair growth food 

supplement developed to help support the 

normal healthy hair growth. 

AVAILABLE AT:

#CHedit 

Inside 

story 

TREVOR SORBIE BRISTOL 

As you saunter through Bristol’s Clifton Triangle, you may not initially 

realise the building housing Trevor Sorbie Bristol is a hair salon. With its 

clean, contemporary and welcoming entrance and a fully functioning bar, 

complete with stools set at the front of the salon, you could easily mistake 

it for a super-chic bar. But look beyond the Scandi-inspired furniture, living 

plant wall and fl oods of natural light, and you spot the styling stations and 

backwashes. The design of the salon pays homage to the city’s past as 

an economic hub, using reclaimed wood, brick work and raw materials. 

In order to really embrace and become a part of the local community, the 

salon is also collaborating with local businesses. The walls of the courtyard 

have been left white in preparation for local artists to decorate them with 

their own artwork, and the bar serves gin from a local micro-distillery. The 

vibe is celebrating personal artistry both in and out of the salon – we’ll raise 

a gin and tonic to that! 

HOT BUYS 

ON SONG 

Look around some of the more 

esoteric new salons on the UK’s 

high streets, and you’ll spot 

furniture that helps clients feel 

like they’re relaxing in a home 

from home. Take a look at Melody 

Maison for inspiration – we adore 

its mix of shabby chic and elegant 

mirrors for a different reflection. 

01303 741000 

melodymaison.co.uk 

now open 

BULLER & RICE LONDON 

Anita Rice, the co-founder of Ralph & Rice, 

has unveiled a new salon using sustainable 

materials including Smile Plastic, which is 

made from recycled yoghurt pots. 

26 CREATIVE HEAD

THE BUSINESS EDIT 

HOW CAN SALONS 

OFFER MENTAL 

HEALTH SUPPORT? 

ACCORDING TO RESEARCH from mental 

health charity Mind, one in four people 

in the UK will experience a mental health 

problem this year. This means a significant 

number of people walking through your 

doors will be dealing with a mental health 

issue. And hairdressing professionals are 

in a unique position to help with this; a 

survey commissioned by the Lions Barber 

Collective and The Bluebeards Revenge 

revealed that more than half of the men 

in Britain now feel more comfortable 

discussing sensitive issues with their 

hairdresser than they do with a doctor. 

Because of this, more salons than ever are 

taking the time to learn about mental health 

and provide a better experience for clients. 

Lions Barber Collective founder Tom 

Chapman is focused on turning barber 

shops into safe spaces for men, using the 

opportunity of a regular haircut to start 

conversations about mental health. The 

group is having an enormous impact with 

men who traditional mental health services 

struggle to reach. “The aim is not to turn 

barbers into counsellors – rather we hope to 

give them the confidence to become a bridge 

between people and organisations,” he says. 

Q Hair and Beauty is the first firm in 

Chichester to become registered as a 

dementia-friendly business. “Every member 

CREATIVE HEAD 

of Team Q is conscious of how important 

it is to be caring towards others, both 

colleagues and guests,” says director 

Dawn Lawrence. 

Vincent Bell Hairdressing in Edinburgh 

has embarked on a mental health campaign 

called In It Together. There are quiet areas 

for appointments that need to be taken at 

the client’s own pace, and the salon has been 

working with a life coach to learn how best 

to speak to clients that struggle with mental 

health concerns. 

At Headmasters, a Mental Health First 

Aid initiative has been launched to support 

staff. “If people feel healthy and positive 

at work they will naturally be happier and 

more productive,” explains Headmasters 

chief executive, Raju Raymond. “We have 

trained our managers to identify and support 

individual team members so they don’t feel 

isolated and alone.” 

Janet Maitland, owner of Janet Maitland 

Hair Excellence salons in County Durham, 

provides training to promote wellbeing 

in the salon, and there’s access to a free 

telephone counselling service. “We have 

great levels of staff retention and I like to 

think it’s because they feel supported with 

initiatives like this.” 

It’s a simple idea – look after your team 

and they’ll look after your business. 

I have started an initiative in the salon called 

#cutoutthestigma. It started with me qualifying 

as a Mental Health First Aider and using new techniques to 

train our team in awareness and advanced listening skills. 

I’m working closely with one of our town councillors to 

promote this locally. We recently held an event for people 

in the hair and beauty industries to teach them how to 

understand mental health issues, deal with difficult situations and support staff and 

colleagues. We believe it could help to start a real change in the hair industry. 

THE SECRET TO… 

THE FRONT DESK 

Running a salon is so important. 

Every day you’re tasked with 

helping people look and feel their 

best. Which is why MINDBODY 

suggests starting with the fi rst point 

of contact, the place you work to 

perfect every day – the front desk. 

Here are the salon software expert’s 

top tips for a clean and functional 

front desk. 

THE RIGHT POINT OF SALE (POS) 

SYSTEM: Payments are the crux of 

your business. But it can be made 

diffi cult if you’re reaching between 

multiple devices – to swipe a card, 

take payment for a tip and print 

a receipt, all the while giving the 

client a smile and a fond farewell. 

It’s worth considering an all-in-one 

solution such as the Poynt Smart 

Terminal. The dual screen gives the 

customer their own interface and 

accepts chip and magstripe cards, 

and scans barcodes at checkout 

as well as reducing clutter at the 

reception desk. Poynt even prints 

receipts – phew! 

A CALMING RETAIL AREA: Transitioning 

in and out of a salon can be jarring. 

The best way to invite clients to 

unwind is by offering a drink, a 

place to sit and relax with a fully 

stocked retail area. 

A WARM MEET AND GREET: However, 

none of the above matters if 

the person greeting them isn’t a 

refl ection of the best version of 

your brand. The better they are, the 

more likely clients will come back… 

and maybe even tell their friends! 

IN ASSOCIATION WITH 

For more salon-savvy secrets by MINDBODY, 

visit uk.mindbodyonline.com 

27

#BusinessEdit 

LIFE 

LESSONS 

DAVID HYDE 

DAVID ANTONY 

HAIRDRESSING 

Life is short, go for it! 

People put stuff off, waiting 

until they are at the right 

point in their life, but you 

never know when your time 

is up – so go for it, NOW! 

Set goals. I wanted my own 

salon by the age of 21 and 

achieved it with two months 

to spare. I certainly didn’t 

know it all, it wasn’t the 

ideal time and I was far from 

comfortable but to move on 

in life we have to come out of 

our comfort zone sometimes. 

Trust people… until they 

show you that you can’t 

trust them! We are often 

let down by the most trusted 

people and loved by the most 

unexpected ones! 

‘Don’t die before you are 

dead’. I love quotes and my 

family laugh about them 

but there’s always a quote 

to mull over and help you 

through the day. ‘Never 

sacrifice your family, your 

heart or your dignity.’ 

‘Collect moments, not 

things.’ My current favourite? 

‘There are two things that 

always speak the truth – 

children and cheap leggings!’ 

KEN’S CLINIC 

GOT A BUSINESS HEADACHE? 

LET KEN WEST, DIRECTOR OF BUSINESS 

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION 

KEN’S DIAGNOSIS 

The first thing to understand is 

whether you have a job or a business. 

If you have a job then you spend all of your 

time cutting hair and putting money into 

the till. You probably generate the most 

money in the salon but often pay yourself 

less than you pay your team. If you have a 

business then that should produce money 

for you when you are not cutting hair and 

this is when you can work on the business 

and not in the business. 

There is rarely a time when you switch 

from job to business overnight, but 

understanding you will never achieve 

success without management skills is 

vital. Salons rarely fail because of poor 

hairdressing, but many fail because of poor 

management. The next thing to understand 

is there are three clear management 

functions. Administration, business 

development and team development. All 

three are vital. Most salon owners spend too 

much time on the admin of their business 

because they don’t have the correct systems 

in place. The ‘paperwork’ of a salon should 

be reasonably simple and consume very 

little time. A computerised bookkeeping 

system, updated weekly, should take no 

more than an hour or so and will save time 

for you and your accountants in the long 

run. It is likely that HMRC will make this 

mandatory eventually so get on board early. 

How do we deal 

with splitting our 

time between clients 

and management?” 

JENNIFER LINTON AND 

JOANNA MACDONALD, LINTON & MAC 

Many salon owners believe an hour spent 

cutting hair is more important than an hour 

spent promoting their business. This is 

short-term thinking and unless you spend 

time developing ideas and opportunities, 

others will take them and you will miss out. 

And finally, failing to focus on team 

development and creating a career path 

with long-term opportunities, is the major 

reason why salons lose team members. This 

should be a key priority of management. 

Regular one-to-ones where performance 

is reviewed, aims, ambitions and longterm 

goals are established and set, should 

be diarised and prioritised over anything 

else. Often these are overlooked or moved 

in the misguided belief that the needs 

of a customer for a haircut are more 

important. Nothing is more important 

than your team. Without them you 

won’t be able to serve clients anyway! 

Early in the life of a salon all of this 

can seem overwhelming but, as 

you grow, self-discipline, time 

management and prioritising 

what is best for business 

is vital. Slowly move from 

‘working in’ to ‘working 

on’ and then cutting hair 

becomes a choice not a 

necessity, a pleasure 

not a chore! 

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? 

Email KenW@365Hair.com or tweet @creativeheadmag 

28 

CREATIVE HEAD

#BusinessEdit 

BUSINESS BUILDER TEACH 

Party season is almost upon us – 

can you believe it? While your top 

priority should be giving your clients 

a sparkling service, don’t forget to 

maximise on the retail opportunities. 

Start thinking about stocking up on 

gift sets and seasonal add-ons now... 

Recommend 

the products 

you’ve used on 

a client’s hair or 

those designed to 

maintain their style 

after a treatment, as 

well as items they 

can give as presents like the Design. 

ME Volume Set (£15 exc. VAT). 

ME! 

Looking to review and 

update your colouring 

techniques for the 

new season? Sally 

Salon Services’ 

Essential Colour 

Skills Refresher 

course (£76 exc. 

VAT) will give you 

full understanding 

of foundation and 

core colouring 

principles and the 

skills required to 

relate these to your 

practical work. 

ASK ME 

ANYTHING 

THERE ARE EXPERTS INSIDE 

EVERY BRANCH OF SALON 

SERVICES WITH KNOWLEDGE 

TO SHARE, SO JUST ASK! 

Jo Martin, marketing 

director at Sally Europe 

*Offer excludes mix-and-match between brands 

THE SERVICE STATION 

Innovative launches, expert advice and business 

boosting ideas – drop in and feel the buzz! 

ON RIGHT NOW 

Throughout October, Salon Services 

customers — both online and in store — 

will receive a free Krups coffee machine 

when they spend £150 on one of a 

number of brands,* including: L’Oréal 

Professionnel, Wella Professionals, 

MyDentity, Kenra Professional, Proxelli, 

Schwarzkopf Professional, XP and Maria 

Nila. We think you’ll get a buzz from that… 

WELL-GROOMED 

BUYS FOR THE BOYS AT 

Clients should feel supported and comfortable 

throughout their visit, allowing 

them to relax while in your 

stylist’s expert hands. 

Featuring hydraulic 

height adjustment, 

a reclining backrest 

and rising foot and 

leg supports, Salon 

Services’ Hampstead 

Barber’s Chair (£499 

exc. VAT) is perfect 

for any 

barber 

shop. 

Q: How can I stay 

on top of fluctuating 

trends, and what’s hot 

for A/W18? 

A: Trends appear 

and disappear more 

quickly than ever, so 

it’s important to stay 

on top of the new skills 

and techniques in the 

industry and offer trendconscious 

customers the 

latest looks. An easy way 

to do this is by investing 

in training courses for 

your staff; after all, 

comprehensive education 

is essential for delivering 

the variety of styles 

today’s customer expects. 

At Salon Services, we 

love the yellow hair trend 

for A/W18 and expect it to 

gather a greater following 

over the coming months, 

especially with influential 

celebrities like Kim 

Kardashian sporting 

neon yellow lengths. 

Pink hair is also more 

popular than ever among 

all ages and we don’t 

expect this to change 

any time soon! 

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 

CREATIVE HEAD 

29

n target 

Your targeted toolbox to help build your 

salon business bigger and better, in association 

with Salon iQ and the Creative HEAD Reader Panel 

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons 

employing four or more staff and spread geographically across the UK 

OUTSIDE OF THE BOX 

For British consumers, there’s signifi cantly 

more interest in hair colour than dramatic cuts 

right now, much of which is thanks to the 

constant stream of transformations seen on 

Instagram – from celebrities, from salons’ own 

feeds and from consumers’ friends and family. 

“Celebrity is a bigger infl uence than catwalk 

for my clients. Let’s face it, whatever Kim 

Kardashian does, we all do!” says Anne Pileggi 

at Hairworks. At The Retreat, Beverley Bates 

uses catwalk images for inspiration, guiding 

clients through the trends, “taking elements 

and tailoring a design bespoke to them”. 

The opportunity here, whatever the infl uence, 

is to use colour to deliver a personal service 

and fi nish that no box colour can provide. 

83% 

OF SALONS OFFER A BONDING TREATMENT 

94% 

OF SALON OWNERS BELIEVE CELEBRITY TRENDS 

HAVE A BIGGER IMPACT THAN CATWALK TRENDS 

ARE COLOUR CLIENTS MORE LIKELY TO HAVE 

BACKWASH TREATMENTS? 

59% YES 

AVERAGE RETAIL TURNOVER 

7% 

AVERAGE CLIENT SPEND (EX. VAT) 

£47.72 

NEW CLIENTS ACCOUNT FOR 

16% OF VISITS 

(August 2018) 

“For fi rst-time colour clients 

a bonding treatment is 

optional, but once they 

have it, they want it every 

time. We encourage 

everyone to have one, 

especially for big colour 

changes, it’s a must!” 

IZAAK BRADING, MOD SALONS 

ARE YOU 

ON TARGET? 

Business in August compared 

with July? 

STABLE 

50% 

DECLINING 

8% 

Business in August compared 

with August last year? 

DECLINING 

16% 

STABLE 

17% 

GROWING 

42% 

GROWING 

67% 

SNAPSHOT 

LET’S LOOK AT COLOUR BUSINESS... 

*SaloniQ fi gures for August 2018 

The highest average of 

clients having colour 

alongside a cut is 

51% 

46% 

The average amount of 

salon business attributed 

to colour work 

29% 

Average number of colour 

clients who also 

opt for a treatment 

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM 

30 

CREATIVE HEAD

FEATURED 

ARTIST 

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EXPLORE THE TWO WORLDS OF 

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19.11.18 

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#BusinessEdit 

PROTECT CLIENTS 

FROM ‘HAIR SALON 

STROKE SYNDROME’ 

ALTHOUGH EXTREMELY RARE, salons 

should protect their clients against ‘hair 

salon stroke syndrome’ (also known as 

beauty parlour syndrome), says Hilary Hall, 

NHF chief executive. Hair salon stroke 

syndrome can occur when the head is tilted 

too far back during hair washing restricting 

blood to the brain. 

“Because it’s difficult to know who may be 

most at risk, it’s best practice to take steps 

to protect all your clients as far as possible,” 

says Hilary. 

Don’t take too long over backwashing and 

avoid too many repeat washes. Use a cushion 

or neck pad and offer front-facing washing 

if it’s more comfortable for your client. 

“If you suspect your client may be 

suffering a stroke dial 999 immediately,” 

advises Hilary. “And check your insurance 

covers you in the unlikely event of a claim.” 

One in 12 missing 

leave entitlement 

MORE THAN TWO MILLION UK workers are 

missing out on their annual leave entitlement, 

according to research by the Trades Union 

Congress (TUC), with more than a million workers 

not getting any paid leave at all. 

“It’s vital for salons to understand employment 

law,” says NHF chief executive, Hilary Hall. “This 

includes annual leave regulations which say most 

employees are entitled to 5.6 weeks of paid leave.” 

Because salon teams often work irregular 

and part-time hours, it can be tricky to calculate 

annual leave accurately. Hilary adds: “This 

is reflected in the fact that the NHF receives 

hundreds of calls a year from members who 

need expert help to work out their employees’ 

annual entitlement.” 

OUTCRY AS APPRENTICE 

FUNDING IS CUT 

THE SURPRISE ANNOUNCEMENT that apprenticeship funding is to be cut 

by more than 20 per cent from £9,000 to £7,000 has caused outcry in the industry. 

The Institute for Apprenticeships rejected recommendations from the 

trailblazer steering group for an increase in funding to cover the additional costs 

of delivering the new qualification. The reduction is now likely to be confirmed 

by the Secretary of State for Education as a formality. There will then be two 

months’ notice before it takes effect for new starters. 

“I am totally shocked by this decision,” said Wendy Cummins, chair of the 

hair professional steering group and owner of Quiffys in Eastleigh, Hampshire. 

“The government’s aim was to have a flagship apprenticeship programme which 

cannot be achieved if there is insufficient funding. 

“The hair professional standards took two years for employers to develop, with 

constant policy changes that were both frustrating and time-consuming. Just as 

the industry is adopting the new style standards, this blow falls.” 

MORE EVIDENCE NEEDED 

“The hair professional standard was only approved for delivery in May 2017,” 

said Trevor Luker, Association of Employment and Learning Providers sector 

lead, training provider and steering group member. 

“We are only 13 months into the new standard and the end point assessment 

(EPA) outcomes for learners are as yet untested. The hair professional standard 

was approved for three years and should be left as it is in terms of the structure/ 

delivery costs until there is more empirical evidence to support a review based 

on costs and outcomes, including first-time pass rates for the EPA.” 

NHF reveals Business Awards finalists 

THE 2018 NHF Business Awards finalists have now been revealed online at nhf.info/ 

nhfbusinessawards. Competition for a place in the final was fierce with judges having 

to choose between UK-wide entries of an extremely high calibre. The overall winners in 

eight separate categories will be announced at a glamorous awards event to be held in 

November at the Hilton Manchester Deansgate. The NHF Awards have quickly become 

a key industry event celebrating and rewarding the best in the business. 

32 CREATIVE HEAD

BACK TO BASICS 

ARE YOU THINKING OF OPENING YOUR OWN SALON? IN ALL THE EXCITEMENT 

AND BUZZ, DON’T FORGET THE BASICS, ADVISES THE NHF 

THE DEVIL IS in the detail and this couldn’t 

be more true for a salon hoping to become 

a successful business. You know you can do 

great hair, but to truly make your salon great, 

you’ve got to know the basics. “There’s a lot 

to think about,” says NHF chief executive, 

Hilary Hall. “From finding premises and 

financing your start-up to registering with 

HMRC and dealing with tax and insurance.” 

YOUR BUSINESS PLAN 

“Your business plan should set out your 

goals and how you intend to achieve them, 

including how you will overcome potential 

problems,” advises Hilary. “You must include, 

for example, how your start-up and ongoing 

costs will be covered, how you will attract 

regular clients, where you’ll be based, your 

pricing strategy and how you will cope with 

the competition,” says Hilary. 

CASH FLOW CONFIDENCE 

Don’t ignore the ‘boring bits’. “Controlling 

cash flow is the most important issue for any 

business,” says Hilary, who advises visiting 

nhf.info/cashflow for more information. 

BECOMING AN EMPLOYER 

As your business starts to grow, you may 

want to take on an employee or apprentice. 

“It’s vital to understand and comply with 

employment law,” says Hilary. “For example, 

you must pay the National Minimum Wage 

or correct apprenticeship rate and ensure the 

health and safety of your staff.” 

The NHF provides free employment 

contracts and apprenticeship agreements, 

in-depth guides, a free 24/7 helpline for 

employment issues and comprehensive 

health and safety packs. Find out more at 

nhf.info/benefits. 

GROW YOUR BUSINESS 

“Marketing is key to growing your business, 

so take time out to develop a strong social 

media presence,” says Hilary. “Facebook, 

Twitter and Instagram are good places to 

start, and YouTube can be great to showcase 

your business.” Visit nhf.info/social-media for 

more ideas and advice. 

SELF-EMPLOYED OPTION 

If you want to run your own business but 

aren’t yet ready to open your own salon, chair 

renting could be for you. “There are pros 

and cons,” says Hilary. “Being your own boss 

may suit you, but make sure you understand 

everything that’s involved. For example, 

you will have to sort out your own tax and 

insurance and will not get holiday pay or sick 

pay.” NHF Members can download free chair 

renting agreements at nhf.info/agreements. 

To find out more, call 01234 831965 or visit nhf.info 

SUPPORT FOR YOUR 

NEW BUSINESS 

Download the NHF’s free 

guide to starting a business at 

nhf.info/business-startup-guide. 

The NHF can help you every 

step of the way with a range 

of business support services. 

For less than 75p a day, 

member benefits include: 

• Free 24/7 legal helpline. 

• Membership helpline for 

everyday business advice. 

• Free employment and chair 

renting contracts. 

• Free health and safety advice. 

• Valuable discounts on 

industry-specific insurance. 

JOIN THE NHF 

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CREATIVE HEAD 

33

34 

CREATIVE HEAD

THE BIG IDEA 

GREAT HAIR DAYS & 

HOW TO HAVE THEM 

BY LUKE HERSHESON 

Luke Hersheson 

“My life in hair can be divided into two distinct eras: BH and 

AH – Before Hershesons and After Hershesons…” That’s one 

heck of an introduction from adored beauty editor Sali Hughes 

to Luke Hersheson’s new book, Great Hair Days & How to Have 

Them, but she has a valid point. There has been something 

defiantly modern, fresh and utterly wearable about the hair that 

the Hersheons brand creates, and it makes total sense that Luke 

has been trusted to deliver a hair handbook for today’s stylish 

woman. “There’s so much information out there, that it felt like 

the right time to distil it down to something tangible. And books 

are feeling special again now,” Luke explains. “We know that 

hair can really make your day or ruin it, that’s the power of hair. 

There are loads of tutorials on YouTube, but there’s very little 

out there about hair that talks to the fashion-conscious woman… 

“It’s also about empowering women to feel that they can 

handle their hair better,” he continues. “I get quite annoyed that 

a lot of product companies make women’s lives harder, with all 

the jargon and spin about products, over-promising and underdelivering. 

Let’s cut the crap, you don’t need a million products. 

If a hairdresser is confused, what about clients?” 

But with this book to hand, women will have the answers to 

what they need, such as nailing cool occasion hair or how to find 

the right hair colour (and colourist). And that’s all set against a 

backdrop of fresh, diverse and beautiful hair photography with 

a pinch of attitude that won’t be out-of-date in six months. It’s 

all housed in a satisfyingly chunky, but not unwieldy, hardback 

book that will make a perfect stocking filler, too. 

Oh, and there’s a forward from one Victoria Beckham, 

recalling the “differences of opinion” her and Luke have enjoyed 

along the years – but that’s also what’s so refreshing about their 

dynamic. “Through each process, I have learned a little bit 

more about what I do and don’t like for my hair,” she writes. 

It beautifully sums up the lesson Luke hopes that hairdressers 

will take from the book – to have (and share) an opinion on your 

client’s hair when they’re in your chair. “I’m very closed about 

people I work with, I’m not one of these stylists who’s 

got to get a selfie,” he explains. “But this foreword 

an amazing moment, totally out of the blue. 

She was the cherry on top.” 

Great Hair Days & How to Have Them is 

published by Ebury Press, RRP £20 

SEE 

MORE FROM 

LUKE HERSHESON 

EXCLUSIVELY AT 

salon smart 2019! 

CREATIVEHEADMAG.COM/ 

SALONSMART 

CREATIVE HEAD 35

36 

CREATIVE HEAD

WHAT 


ABOUT ? 

TIME TO GET SELFISH. THE NEW KOLESTON PERFECT WITH ME+ BY WELLA PROFESSIONALS 

LETS YOU CREATE THE COLOUR THAT YOU WANT – WITHOUT THE USUAL NEGATIVES 

WEIGHING UP THE potential for colour against the 

potential for damage is a daily problem for many stylists – 

not to mention the risk of allergic reactions. It’s an accepted 

scenario… but what if it didn’t have to be? New Koleston 

Perfect with ME+ contains an innovative formula that shakes 

up the conventions of hair colourants. The combination of 

two patented technological breakthroughs allows for vibrant, 

rich colour with less damage occurring use-on-use, as well as 

reducing the risk of developing new allergies to hair colour – 

perfect for sensitive souls. 

When hair colouring is such a balancing act, it’s nice to 

know that you have a formula that will help to stabilise the 

process as much as possible. Pure Balance Technology by 

Wella Professionals works to deactivate the impurities present 

in hair, minimising the formation of free radicals. With less of 

these getting in the way during the colour development, you 

can expect less hair damage and purer colour results, with 

great depth and shine. 

The revolution doesn’t end there. The ME+ Technology 

is a breakthrough in colour formulations and is designed 

to replace the PPD and PTD in traditional colourants that 

cause the majority of allergic reactions to hair colour. Without 

sacrificing quality in colour or formulation, ME+ makes it 

60-times LESS likely for your client to develop a new allergy 

to hair colour by removing these two nasties. 

With more than seven years of colour science research, 

3,000 test formulations and 20 patents between them, 

Pure Balance Technology and ME+ have revolutionised 

Koleston Perfect – an already much-loved formula. The new 

formula offers a significantly more even and balanced tone, 

as well as control of depth across a full spectrum of colours. 

If you were a fan of the original then don’t fret – you can 

expect the same mixing ratio, same development time and 

same grey coverage, all enhanced for easier mixing and a 

more precise application. 

Andreas Kurkowitz, Wella Professionals’ global colour 

ambassador, can’t believe the difference these additions have 

made to a familiar favourite. “It creates a more luxurious 

experience for the client, and the colour professional can 

easily recognise the superior colour,” he says. “Results are 

significantly more even, balanced and true to tone from root 

to tip. This is major step-up in hair colour technology.” 

Be part of one of the biggest colour breakthroughs with Koleston Perfect and ME+ by Wella Professionals. 

To find out more, call 01256 320202 or visit wella.co.uk 

WellaUK WellaHairUK #AskForWella 

CREATIVE HEAD 37

38 

CREATIVE HEAD

A touch of 

GOLD 


WHO DOESN’T LOVE ROSE GOLD? AND WHO DOESN’T WANT GORGEOUS HAIR, NOT 

JUST AT CHRISTMAS, BUT ALL-YEAR ROUND? CLIENTS CAN GIVE THEIR LOVED ONES 

BOTH, WITH CLOUD NINE’S GIFT OF GOLD LIMITED EDITION GIFT SETS 

GLORIOUS GIFTS 

THAT shine with rose 

gold and tools that 

promise to protect the 

hair from heat and 

leave locks glossy 

and gorgeous – Cloud 

Nine has created the 

perfect alchemy with its 

limited-edition gift sets. 

Whether clients 

want to create smooth, 

wavy or curly hair, the 

limited edition Gift 

of Gold gift sets will 

appeal to all clients. 

And the gifts just 

keep on giving as all the 

sets include: irons in a 

rose gold finish, silicone 

heat guard, limited 

edition black and rose 

gold style case and a 

luxury texture comb. 

CLOUD NINE ORIGINAL IRON GIFT SET 

For the woman who’s not content with the 

ordinary, this limited-edition Original Iron 

has been given a festive makeover with rose 

gold features and finish. Suitable for all hair 

types, this hair straightener creates sleek and 

curly styles that hold through all party season 

eventualities. Developed with innovative 

temperature control and Cloud Nine’s 

signature mineral-infused plates, hair stays 

healthy and styles last longer. 

CLOUD NINE WIDE IRON GIFT SET 

The award-winning Wide Iron is what those 

with long, thick hair have been looking for. 

The gift set comes with limited edition rose 

gold touches. Developed with innovative 

temperature control and the brand’s 

signature mineral-infused plates, you can be 

sure they will lock in moisture, delivering 

lasting style and glossy, party perfect locks. 

CLOUD NINE TOUCH IRON GIFT SET 

Help clients achieve flawlessly smooth hair 

with the Touch Iron, available in a limited 

edition rose gold finish this Christmas. 

Developed with automatic heat technology 

and touch temperature control, it helps create 

stunning styles fast. 

Give the gift of gold this Christmas with Cloud Nine. To find out more 

call 0845 2003563, email stylists@cloudninehair.com or visit cloudninehair.com 

CREATIVE HEAD 

39

THE GIFT OF GOLD 

THE ALCHEMY COLLECTION 

LIMITED EDITION 

#PROJECTALCHEMY 

Our award winning straighteners, now in a Limited 

Edition Rose Gold gift set. Featuring exclusive Kinder 

Heat Technology, our irons give you the CONFIDENCE to 

experiment and the POWER to TRANSFORM. Without 

compromising hair’s STRENGTH, softness or SHINE. 

Professional enquiries: STYLISTS@CLOUDNINEHAIR.COM or 0845 200 35 63 

WWW.CLOUDNINEHAIR.COM

Treat 

them 

right 

Get your clients smiling this season with better-than-ever hair, 

treat them to some extra TLC with L’Oréal Professionnel 

IT WAS A LONG, 

HOT SUMMER, 

AND NOW PARTY 

SEASON IS 

AROUND THE 

CORNER. HAS 

YOUR CLIENT’S 

HAIR RECOVERED 

FROM ALL THAT 

SUN AND FUN, OR 

DOES SHE NEED 

HELP TO CAPTURE 

THAT SHINE AND 

SPARKLE SHE 

NEEDS FOR THE 

SEASON AHEAD? 

WITH L’ORÉAL 

PROFESSIONNEL, 

YOU CAN OFFER 

YOUR CLIENTS 

A WIDE RANGE 

OF TREATMENT 

SERVICES, 

WHATEVER THEIR 

HAIR NEEDS 

BEFORE 

REACH YOUR CLIENTS’ HAIR GOALS WITH SMARTBOND 

Are you looking for new ways to excite your clients about their colour services? And we 

bet lots of them are concerned about the condition of their hair, too. Then tell them about 

Smartbond, the clever ingredient from L’Oréal Professionnel that’s added to colour to 

minimise potential damage and protect hair. The two-step in-salon service is designed to 

protect and strengthen the bonds deep within the hair during the colouring and lightening 

process, leaving hair stronger, touchably softer and shinier. 

But that’s not all. Your clients can enjoy Smartbond in between colour appointments 

to help restore hair health. For best results, prescribe Smartbond Step 3, a three-minute 

conditioner to use at home, designed to prolong salon results and strengthen the hair fibre. 

You know it’s the smart move… 

AFTER 

42 CREATIVE HEAD

GIVE CLIENTS A BOOST WITH POWERMIX 

Consumers look for products that can be customised to their needs and L’Oréal Professionnel Serie Expert has a solution for 

everyone with Powermix, its first in-salon bespoke treatment that’s rich in concentrated active ingredients. Simply mix and 

apply it at the backwash in front of your client. Hair is instantly magnified by a flash of shine and incredible softness as well 

as delivering what the hair really needs. Which super power will your client pick? 


COLOR 

A:OX-enriched for 

colour radiance 

and shine 

LISS 

Pro keratin-enriched 

for smoothing 

and control 

REPAIR 

Lipidium-enriched 

to resurface and 

hydrate 

FORCE 

Biotin-enriched for 

strengthening, antibreakage 

power 

NUTRI 

Glycerol-enriched 

for hydration 

and shine 

BETTER BLONDES, EVERY TIME 

It’s a common concern – blonde clients worry about 

dullness and losing colour radiance. Now you have 

what you need to #empoweryourblonde clients and 

protect their colour – new Serie Expert Blondifier. 

A bespoke colour care solution for all blondes, 

Blondifier provides in-salon solutions for photoready 

blondes to help clients keep their light shade 

looking lustrous all year long. 

For cool, light blondes, use the Cool Blonde 

Perfector, with purple pigments to neutralise any 

unwanted brassy tones. For warmer blondes, reach 

for Sun-Kissed Blonde Perfector, containing blue 

pigments to neutralise any copper undertones. 

Mix the pigment booster of choice with 

Blondifier Masque to create a silky smooth cream 

that is applied onto your client’s hair for three to 

five minutes. 

You can power up their blonde service with a 

personalised treatment using Powermix Colour for 

an instant boost of radiance, or Powermix Repair to 

help restore damaged hair. 

TO FIND OUT MORE CALL 0800 030 4034 OR VISIT LOREALPROFESSIONNEL.CO.UK. 

KEEP UP-TO-DATE ON SOCIAL MEDIA @LOREALPRO #LOREALPROUK 

CREATIVE HEAD 

43

MORE 

MORE 

MORE! 

FROM CAREFUL CLEANSING TO FUN COLOUR LIKE NO OTHER, THE REVAMPED RUSK 

LINE-UP WANTS TO GIVE YOU AND YOUR CLIENTS ALL YOU NEED… AND MORE! 

44 CREATIVE HEAD

HOLDING OUT 

FOR A HERO 

KATIE MULCAHY KNOWS A SUPERHERO WHEN SHE SEES ONE. THE RUSK BRAND AMBASSADOR 

SHARES HER SUPERS AND THEIR HEROIC POWERS. X-RAY VISION NOT INCLUDED... 


ADVANCED KERATIN DEEP TREATMENT 

“My favourite thing to do with this is 

to treat it more as a ‘facial’ for clients’ 

hair. It’s perfect for over-processed 

hair that has seen better days” 

BLOFOAM ROOT BOOST MOUSSE 

“I like this for major root lift, volume 

and texture. I can keep the lengths 

and ends product-free and simply 

apply this where needed” 

LUSTERISER 

“Adding thickness and body strand 

by strand, Lusteriser makes any 

head of hair look fuller. It’s healthy 

hair in a bottle!” 

MATTE CLAY 

“This is a truly universal product, 

perfect for creating defi nition and 

an extra reworkable matte style 

for all kinds of cuts” 

CREATIVE HEAD 

45

46

COLOUR 

WITHOUT 

COMMITMENT 

YOUR CLIENTS WANT A QUICK STYLE CHANGE BUT THEY DON’T 

ALWAYS WANT TO MAKE A LONG-TERM COMMITMENT. SAY 

HELLO TO THE RUSK COLOUR MOUSSE COLLECTION AND OFFER 

TEMPORARY COLOUR LOOKS THAT WILL WOW... THEN WASH OUT! 


COLOUR MOUSSE 

Available in pink, purple, blue and teal, using this mousse is 

simple – apply to wet hair as you would normally, blow-dry 

and style – no rinsing required. Not only does it create a 

colour statement, but because it is a styling mousse it also 

adds body, hold and volume to the hair. And a few washes 

later the colour’s gone. A great colour refresher or toner. 

“There’s a constant demand for 

flawless vibrant shades and RUSK 

Colour Mousses are just what you 

need. These mousses are versatile 

and easy to use, so clients can 

have fun and experiment” 

KATIE MULCAHY, COLOUR AMBASSADOR FOR RUSK UK 

RUSK is available exclusively from Salon Services – to find your local store or to order online 

visit salon-services.com or call 0330 1231907. Follow RUSK UK 

CREATIVE HEAD 

47

COPYRIGHT 

YOUR SALON 

THE LAUNCH OF TIGI COPYRIGHT CARE EDUCATION IS YOUR TICKET TO GETTING AHEAD FOR 2019, 

GIVING YOU THE PRODUCTS AND THE TOOLS NECESSARY TO GROW YOUR BUSINESS 

48 

CREATIVE HEAD

EDUCATION IS CONSTANTLY evolving – 

something Anthony Mascolo has always 

believed in. It’s fundamental to a salon’s 

success, which is why through TIGI 

Education, he and the TIGI Creative Team 

share everything they develop, adding new 

ideas into courses throughout the year. This 

ethos not only inspires and informs other 

hairdressers, but also pushes Anthony and 

the team to progress their own work. 

The launch of the TIGI Copyright Care 

range inspired the brand’s Education Team 

to look at new ways to not only share the 

latest cutting and colouring concepts, but 

also provide new ideas to help salons 

customise the services offered to clients. 

New courses launching for 2019 will run 

in-salon and at the TIGI Academy. 

You can look forward to courses on: 

• Product knowledge and service support 

• Creative demonstrations and workshops 

on how to Copyright your client’s style 

• Business development with a focus on 

‘upselling’ to increase potential profit, 

with insights into goal setting and how 

to attain targets 

BOOK IT! 

For the latest TIGI 

course information 

email uk.education 

@tigi.com 


While a creative element will definitely be 

there in the new courses, it is also vital salons 

are profitable, with healthy client growth 

and client loyalty, and a happy, focused and 

ambitious team. This is why the new TIGI 

Copyright Education is providing an overall 

programme to ensure salons are equipped to 

grow their businesses artistically, creatively 

and commercially. 

COLOUR AND CARE FOR YOUR CLIENTS 

TIGI copyright©olour and care drives technical and artistic 

expertise while providing a fantastic range of treatments. It 

gives hairdressers the opportunity to provide the ultimate salon 

experience, with bespoke colours and treatments that will impress 

clients on a personalised service and experience level and, 

importantly, will enable them to achieve their own hair goals. 

TO FIND OUT HOW TIGI COPYRIGHT©OLOUR AND CARE CAN BOOST YOUR BUSINESS, 

EMAIL EU.CUSTOMERSERVICE@TIGI.COM OR CALL 0344 844 0944. 

STAY UP-TO-DATE ON INSTAGRAM AT @TIGICOPYRIGHT 

CREATIVE HEAD 

49

BUSINESS NETWORKING FOR SALON OWNERS AND MANAGERS 

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THE FACES, THE PLACES, THE NEWS, THE VIEWS 

Mr. Q 

welcomes you… 

Well hello there – I don’t mind telling you, we have one 

heck of an issue for you this quarter. The reveal of the 

2018 Most Wanted Male Grooming Specialist? Yup, 

turn to page 8. A shoot and interview with barbering 

icon Kevin Luchmun and the 2017 Most Wanted Male 

Grooming Specialist, Jonathan Andrew, exclusively for 

yours truly? Oh yes, on page 10 – and with a sneaky little 

tease on the cover! Do dive in… 

YOU NEED 

TO MEET… 

CHRISTIAN WILES 

Christian Wiles Hairdressing, 

Northampton 

GET SMART 

WHAT ALL BARBERS SHOULD DO THIS QUARTER 

1. 

Roundhouse in London. 

See… who scoops the Men’s 

Grooming title at this year’s 

UK and Irish final of the Wella 

Trend Vision Award at the iconic 

Follow @creativeheadmag on 

Instagram on 8 October for 

all the updates 

2. 

creativeheadmag.com/education 

3. 

Watch… Ross Charles get to 

grips with rollers and a razor 

for a feather-finish long gents’ 

cut – see the steps on Creative 

HEAD Education! 

Learn… to be a Master of 

Men’s Grooming with American 

Crew’s Shear course, covering 

core barbering and hairdressing 

concepts with precision. 

16 October, Leeds, 

americancrew.com 

Describe yourself in five words 

Unassuming, genuine, loyal, 

passionate, commercially-minded. 

What’s exciting you about 

British barbering right now? 

There is a surge in men’s 

hairdressing. Barriers are coming 

down and we’re beginning to bridge 

the gap between hairdressers 

and barbers. Suddenly this shared 

knowledge, energy and enthusiasm 

between the two worlds is 

amalgamating and it’s incredibly 

exciting. In the past, the two 

industries have isolated themselves, 

but no longer. 

Everything changed for me when… 

I went on school work experience 

to a hairdresser. I was 15 years 

old and at that time my focus was 

on art. I walked into a salon and 

experienced an electric energy 

– I enjoyed the social aspects of 

working in the salon environment 

and witnessed and recognised 

creative hairdressing for the first 

time. Watching the guys creating 

beautiful shapes drew me in. Seeing 

clients leaving happy and energised 

convinced me hairdressing was the 

career path I wanted to follow. 

If I could change one thing… 

Historically, barbering is an art form. 

We need to refine it, keep it on a 

more professional level and develop 

it making it more gentlemanly. 

This will encourage longevity. 

The hairdresser that most 

inspired me is… 

Eugene Souleiman is on another 

level, he’s one of the most creative 

people on the planet alongside Mark 

Hayes, who is the most elegant, 

charming, articulate and aweinspiring 

hairdresser. 

Say hello to me… 

@chrisitanwilesmen 

ON THE COVER 

Hair by Kevin Luchmun and Jonathan Andrew, assisted by Hayden 

Cassidy. Styling by Vix Adams. Photography by Kevin Luchmun 

04 Mister Quarterly

NEW GROOM ROOM 

HOB Man, Brent Cross 

FULL MARKS 

Say hello to Callum Marks, the manager at Luka’s Barbers 

in Plymouth – he’s the new member of The Bluebeards 

Revenge team, joining as a brand ambassador. In his new 

role, Callum will be involved with product development and 

testing, platform work, photoshoots and video tutorials for 

the brand’s YouTube channel. 

HOB Man, the male grooming brand from HOB Salons, has unveiled a makeover of 

its Brent Cross shopping centre venue. Originally opened in 2012, the salon enjoys an 

incredibly high footfall rate and serves more than 400 clients a week. Innovare design 

company and Bridley Interiors shopfi tters were enlisted to modernise the space, which 

now features eight barber stations, two backwash units, built-in retail and reception space 

and large illuminated visuals showcasing HOB’s men’s hair collections. Alongside the refurb, 

the HOB team has relaunched its services menu and has launched its very own range of 

men’s haircare and styling products, available exclusively on-site. 

MICHAEL VAN CLARKE 

UNVEILS BARBERING SERVICE 

Marylebone salon Michael Van Clarke has 

introduced a new bespoke barbering service. 

Claudio Pizzo, previously at Gentlemen’s Tonic 

in Mayfair, will bring a range of high-end male 

barbering services alongside traditional haircutting. 

Claudio will also join the salon’s Bridal Team, 

offering the full barber service to grooms and 

their party on location. 

£106.6m 

PRIME NUMBERS supported by 

THAT’S THE VALUE of the male skincare market, according to retail bible The Grocer, an 

increase of 6.5 per cent. It’s proof there’s a world of opportunity for barber shops and 

grooming salons, if you take the time to boost your team’s retail skills to up the client’s bill with 

skincare products to take home. Retailing the products you use on your clients on a daily basis 

can add thousands of pounds to the bottom line. To improve your retailing capabilities invest in 

a display unit and ensure it’s located in a prominent area. Importantly, you need to talk to your 

customers about the products while you’re using them, explaining the benefits and USPs. 

Want to be part of The Bluebeards Revenge crew? Visit bluebeards-revenge.co.uk 

Mister Quarterly 05

ON THE SHELF 

BOYS’ TOYS 

THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP 

Fuss-free and 

high performance, the 

new men’s line from RUSK 

has the essentials every 

guy needs, including Fibre 

Paste, with web-like fibres 

to create mouldable hold. 

£7.49+VAT 

0330 1231907 

salon-services. 

com 

Baxter’s 

Beard 

Oil contains 

squalene, avocado 

oil and vitamin E 

to leave skin supple 

and hair hydrated. 

£20 

baxterofcalifornia.com 

Want full-on 

boldness? Grab 

the Andis Nation 

special edition 

Cordless USPro 

Fade Li clipper, which 

comes with nine 

comb attachments. 

£93 

01635 279 824 

andis.com 

The 

new Stop 

& Grow range 

from Hairdreams 

can help to re-boot 

sluggish follicles, and 

in turn boost hair growth 

by up to 30 per cent. Perfect for 

clients worried about hair loss. 

In-salon service 

stopandgrow.com 

The Dark Stag DS1 Black & Gold stainless 

steel scissors are pure barber tools, with one 

micro serrated blade ensuring a perfect, 

trustworthy cut right to the tip. 

£38+VAT 

0330 123 1907 


Wahl 

Super 

Taper is 

a barbering 

essential, turning 

30 years old this 

year. Celebrate with 

this limited edition Union 

Jack design. 

£89.99+VAT 

01227 740066 

wahl.co.uk 

American Crew has unveiled 

ACUMEN, a regime-focused 

line including Shower, 

Shave, Care and Style. 

From £18 

020 7391 7440 

americancrew. 

com 

Ever evolving, the 

iconic Apollo 2 grooming 

chair now offers an optional 

heel rest. 

From £2,036 for chair; 

heel rest £275 

020 7515 0333 

takarahairdressing.co.uk 

Stimulate your client’s scalp and 

refresh their hair with The 

Bluebeards Revenge range 

of hair tonics, in Classic 

and Cuban scents. 

£9.99 

bluebeardsrevenge. 

co.uk 

06 Mister Quarterly

TAKE 

CONTROL 

Create thicker, fuller looking styles that won’t flop with 

new Bed Head For Men style builders. 

Introducing Dense Up Style Building Shampoo, with 

styling power for easy style creation and retention. 

Shape and create with Press Up Styling Foam for 24 

hour fuller looking hair, and Thick-Up Line Grooming 

Cream for long-lasting texture without the weight. 

Take control of your men’s business. 

Email: eu.customerservice@tigi.com 

or phone 0344 844 0944 

www.tigi.com 

BEDHEHADBYTIGI #cutstylegroom

#TRENDING 


JODY TAYLOR 

Most Wanted Male 

Grooming Specialist 2018 

When his name was revealed on the stage at the 2018 

Most Wanted Awards in the Natural History Museum, the 

crowd erupted in celebration. To say Jody Taylor is a popular 

winner of the Male Grooming Specialist trophy would be an 

understatement. Self-effacing, laser-focused on his work and 

supportive of others in the industry, Jody has, in the few 

years since he left Toni&Guy and gone out on his own, 

cultivated a dedicated following – there’s no ego, just talent. 

Signed to Premier Hair & Make-Up, Jody has worked with 

brands such as Dior, Louis Vuitton, Hackett London and Pretty 

Green, and has editorial cuttings in his portfolio of the likes of V, 

GQ and Interview. Now, for those who want a touch of that chilled 

Jody vibe, there’s product range Taylored London, a collection of 

three stylers that capture his aesthetic. But don’t mistake 

his laid-back demeanour for a lack of passion. “In my 

experience, you’re more respected if you trust 

your own opinions,” he says. “You won’t 

be remembered if all you do is 

say yes.” 

08 Mister Quarterly

ESSENTIAL 

Say hello to American Crew ACUMEN, the new skincare and 

grooming four-step regime-focused brand. It covers all a man 

could want from Shower, Shave, Care through to Style, 

and this assembly of awesomeness was created to 

inspire excellence in men. It’s more than a regime; the 

hope is to instil a ritual among men to help elevate their 

look and impart a little self-assurance. 

Anchored by a professional heritage, 

American Crew 

ACUMEN is a prestige 

line formulated 

exclusively for men 

and their needs. 

Prices start at £18 

MR. Q DOES THE HARD WORK FOR 

YOU, DELIVERING WHAT YOU NEED 

TO KNOW, IN ASSOCIATION WITH 

There are some moments 

captured that just 

distil every little aspect 

perfectly… and this is a 

brilliant example. Step 

forward Chris O’Riordan 

from ST4Men, part 

of Irish salon group 

Sean Taaffe – the Irish 

American Crew All Star 

Challenge winner. Want 

a little of Mr O’Riordan’s 

style? Apply American 

Crew Boost Powder to 

roots to add texture and 

volume, layering in Fiber 

Cream for hold and shine. 

#MrQCrewCloseUp 

ONE FOR THE ROAD… 

Get your motor running… did you spot American Crew founder David 

Raccuglia on his tour of the UK? His visit kick-started the Harley Davidson 

and American Crew #stylefortheroad campaign. Bikes and barbers 

gathered in London, Leeds and Glasgow with a roadshow that embraced 

beautiful bikes, live model catwalks and interviews with David by American 

Crew Elite members Alan Beak and Colin Petrie. As revealed in our last 

issue, American Crew has teamed up with Harley-Davidson Motorcycles to 

craft unique experiences and events for consumers worldwide. David, also 

an editorial photographer, shot the upcoming advertising campaign, Style 

for the Road, in Marfa, Texas. The images will now appear in advertising in 

salons and barber shops around the world. “This collaboration with Harley- 

Davidson is a milestone in the life of American Crew, which is very close to 

its 25th anniversary,” said David. “We’re looking forward to connecting the 

brands through our shared values of freedom and self-expression.” 

Want to know more about how American Crew can boost your barbering? Call 020 7391 7440 or visit americancrew.com 

AmericanCrewUK 

Mister Quarterly 09

LET’S BE HONEST, THERE’S A 

LITTLE TENSION BETWEEN 

THE WORLD OF THE BARBER, 

AND THAT OF THE MALE 

GROOMER. THAT’S WHY 

FORMER MOST WANTED 

MALE GROOMING SPECIALIST 

JONATHAN ANDREW WAS 

KEEN TO COLLABORATE 

WITH ADORED BARBER KEVIN 

LUCHMUN TO ILLUSTRATE 

THAT BOTH APPROACHES 

CAN WORK IN HARMONY. 

WITH AN EXCLUSIVE SHOOT 

FOR MR Q, THE DUO SHOW 

US WHAT THEY’RE MADE 

OF… AND TALK ABOUT THEIR 

APPROACH TO MODERN 

MEN’S HAIR 

PHOTOGRAPHY BY KEVIN LUCHMUN 

10 Mister Quarterly

Mr Q: Why did you want to work on a shoot together? 

Kevin Luchmun: I’ve known Jonathan for many years 

and we’ve always admired each other’s work. We really wanted 

to collaborate together and make art. There was no real 

guideline; we wanted to create something cool and bounce ideas 

off each other. 

Jonathan Andrew: I’ve always been a big fan of Kevin’s work 

and it was last year, when we were both up against each other 

in the Most Wanted Awards, that I really thought about it. 

Something you never really see is hairdressers or barbers just 

getting together and sharing their respective skills. With this 

shoot I wanted to work alongside Kevin doing what I do and, in 

turn, get to see how he works and collaborate together to come up 

with something fun and different. 

Mr Q: What have you learned from working together? 

JA: It’s always great to see someone so passionate about their 

craft and to soak up all their energy. I learned so much about 

photography and getting the image outside of a studio, which 

was great. Also that we can come together in a crisis! Everything 

that could have gone wrong with this shoot did, and we pulled it 

all together. 

Mister Quarterly 11

HAIR Kevin Luchmun and Jonathan Andrew. ASSISTANT Hayden Cassidy. STYLIST Vix Adams 

KL: We work well together, and we’re pretty chilled. We loved 

sharing our ideas, even though we had a bit of a ’mare in the runup! 

But with everything that happens in life, it’s always subject 

to change and we pulled it off with work that we both can be 

proud of. We also had a helping hand from Hayden Cassidy, who 

is an amazing barber and helped us with the prep.” 

Mr Q: What would you like our audience to take away 

from this collaboration? 

KL: Work together and share ideas. You shouldn’t be in 

competition against people, only yourself. It’s about creating cool 

work and content that you can learn and share ideas from. 

JA: Talk to someone you admire in the industry and see what 

happens. I’m so grateful and fortunate that Kevin saw what 

I saw and wanted to do something. It speaks volumes about 

his character. I hope we inspire people to push themselves, 

but, ultimately, it’s just to see people get away from the 

‘competition’ label and collaborate. We all have so much to 

share – I always want to keep learning and for me this is an 

incredible way to do it. 

12 Mister Quarterly

PROMO 

LOSING IT 

LOTS OF MEN LOSE SLEEP WORRYING ABOUT HAIR LOSS. 

OFFER THEM HOPE WITH STOP & GROW BY HAIRDREAMS 

Your male clients don’t want to live with hair loss, but the 

stats show they’re highly likely to have to. According to 

research, 40 per cent of men will have noticeable hair loss by 

the age of 35, rising to 65 per cent by the age of 60, and 80 per 

cent by the age of 80 – and to give you an idea of what it will 

mean to them, 60 per cent say they would rather have more 

hair than money or friends. 

Well, there’s good news for your male hair loss sufferers: 

Hairdreams has made giant strides towards finding an answer 

for their troubles. 

The Stop & Grow anti-hair loss system is formulated with 

PHT-Complex, a scientifically proven active ingredient made 

from plant-based phytohormones and Tetra G-Collagen. 

It is an astonishing seven-times more effective at combatting 

hair loss than the current world’s best-selling ingredient. 

Stop & Grow is more than just a product – it’s a full system 

capable of increasing the productivity of hair roots by up 

to 23 per cent over 90 days; that’s the equivalent of 14,000 

additional hairs. 

Here’s how it works. As a Stop 

& Grow salon, you use your 

Hairdreams Microscanner to 

analyse your client’s hair loss 

situation and prescribe the best 

treatment to counter it. There 

are three different products and 

treatments in the system for three 

different kinds of hair loss: 

Stop & Grow 

offers hope to men 

suffering from hair loss. 

Make your clients’ dreams 

come true by becoming 

a Stop & Grow salon 

stockist now. 

PHT ELIXIR 

The most powerful treatment with the 

highest concentration of PHT Complex. 

It reactivates roots and provides nutrients 

the follicle needs to generate new hair. 

PHT CONCENTRATE 

The ‘little brother’ of the Elixir, 

it contains 50 per cent of the PHT 

Complex, making it perfect as a followup 

treatment to the Elixir. 

PHT TONIC 

This tonic is perfect for helping to 

prevent genetic hair loss, it also 

helps maintain the results of the Elixir 

and Concentrate. 

To find out more, call +43 664 8485979 or visit stopandgrow.com 

Mister Quarterly 13

SHOP TALK 

POLE POSITION 

RUFFIANS 

A SHARP ATTENTION TO DETAIL HAS HELPED PUT 

RUFFIANS AT THE FOREFRONT OF THE GROOMING WAVE 

Ruffians Liberty 

Ruffians may sound like it houses a scary 

bunch, but rest assured it’s actually home 

to an artistic and client-focused gang of 

barbers and groomers. With a strategy to 

create a true men’s lifestyle destination, the 

attention to detail is what sets these shops 

apart from your everyday barbers. 

Under the sharp guiding eye of creative 

director Denis Robinson, the group has 

seen its quality cuts and services achieve 

huge acclaim. Launched in Edinburgh back 

in 2012, Ruffians now has five locations 

(including one in Liberty London) and 

a veritable trophy cabinet of awards, 

including Most Wanted Best Salon Team 

and Best Salon Experience. 

Co-founder Andrew Cannon’s attention 

to detail stems from his background in 

branding, and has created an environment 

that elevates a simple cut to the next level. 

Barbers are allocated extra time to make 

sure they give a proper consultation, and the 

stores have an integrated vacuum system to 

whisk away those pesky stray hairs. 

Bit parky outside? Clients need not 

worry, as coat warmers are nestled inside 

the shops’ lockers. And its Scottish heritage 

comes through loud and proud in its whisky 

bars and Scottish oak cutting desks (not to 

mention the Tunnock’s tea cakes available). 

“I entered the world of hairdressing as 

a customer, rather than as a hairdresser,” 

says Andrew. “I was incredibly frustrated 

with the lack of barber shops offering truly 

exceptional levels of service. So, from day 

one, the greatest driver behind everything 

we do has always been our customers.” 

And of those little touches that illustrate 

the brand’s attention to detail, its the 

Ruffians Pale Ale created by an Edinburghbased 

craft brewery that Andrew has 

the softest spot for. “We wanted to create 

something completely bespoke to us from 

taste to design. It’s very popular, too!” 

Ruffians Covent Garden 

14 Mister Quarterly

CREATIVEHEADMAG.COM 

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS 

EXCLUSIVE 

WAVE HELLO TO ROSS CHARLES AND HIS ROLLERS AS HE SHARES THIS MEN’S 

LONG HAIR TECHNIQUE, EXCLUSIVELY ON CREATIVE HEAD EDUCATION 

Book your tickets now 

for Salon Smart 2019! 

Think ink as Tom Chapman styles up a 

storm with The Bluebeards Revenge 

Watch the action from the Most Wanted 

Awards 2018 in our exclusive video 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

CORDLESS DETAILER 

Introducing the NEW Cordless Detailer as part of the Wahl 5 Star Series - the specialist 

range of powerful, dynamic clippers and trimmers created to bring state of the art technology 

right to your barbershop or salon. 

EXTENDED WIDE 

RANGE DETAILING 

UNIQUE ADJUSTABLE TAPER LEVER ENABLES TRIMMING, BLENDING AND 

TAPERING OF THE HAIRLINE 

EXTRA WIDE 

T-SHAPED BLADES 

PRODUCE FASTER CUTTING RESULTS THAN STANDARD TRIMMER BLADES 

ENABLING SUPER CLOSE TRIMMING, OUTLINES AND ACCURATE DETAIL WORK 

CORDLESS 

TO PROVIDE FLEXIBILITY AND FREEDOM OF USE WHEREVER YOU ARE

THE 

COLLABORATORS 

JOIN CREATIVE HEAD FOR AN EVENING OF CONVERSATION AND 

INSPIRATION AS THE COTERIE RETURNS TO SCOTLAND 

JENNIFER LINTON AND JOANNA MACDONALD 

A contemporary image, a killer Instagram feed and a cool mix 

of modern salon concepts – we talk to the co-creators of 

Aberdeen salon Linton & Mac about mastering their market 

PAUL PERCIVAL 

Meet the music man! Frequently booked to work with pop 

royalty including Rita Ora, Ellie Goulding and best mate Will 

Young, Paul is also co-founder of London’s Percy & Reed salons 

MONDAY 29 OCTOBER 2018 

7PM UNTIL 10PM, EDINBURGH 

£15 EARLY BIRD TICKET (LIMITED NUMBER AVAILABLE – BOOK BEFORE 15 OCTOBER) 

BUY TICKETS AT CREATIVEHEADMAG.COM/STORE OR CALL 01434 610416 

SINGLE TICKET £25 / TICKET BUNDLE (FIVE) £100 

Price includes canapés on arrival, drinks all evening and a gift from BaByliss PRO

OUR FRIENDS 

DALE HOLLINSHEAD, HAZEL & HAYDN 

CHRISTIAN WILES, CHRISTIAN WILES HAIRDRESSING 

52 

CREATIVE HEAD

E L E C T R I C 

AT AN EXCLUSIVE EVENT IN COLLABORATION WITH LEGENDARY PHOTOGRAPHER RANKIN AND ICONIC 

SESSION STYLIST NICK IRWIN AND SPONSORED BY BABYLISS PRO, CREATIVE HEAD CELEBRATED ITS 

INCREDIBLE AUDIENCE BY RANDOMLY SELECTING A FEW LUCKY READERS TO HAVE THEIR PORTRAITS 

TAKEN, DURING AN ELECTRIC NIGHT AT RANKIN’S STUDIO. HERE’S SOME OF THE ACTION… 

PHOTOGRAPHY BY RANKIN 

KERI J HUNT, CATO HAIR SALON 

CREATIVE HEAD 

53

EMMA SIMMONDS, SALON 54 

MITCHELL WILSON, LAUNDRY 

54 

CREATIVE HEAD

TOM FREAR, SPIRIT HAIR DESIGN 

PHOTOGRAPHY RANKIN. HAIR NICK IRWIN, ASSISTED BY ELLIE BOND, PADDY MCDOUGALL, 

PETER MELLON AND KATIE PRESCOTT USING BABYLISS PRO. MAKE-UP MARCO ANTONIO 

TO SEE more coverage from the night, 

visit creativeheadmag.com/events 

CREATIVE HEAD 

55

COOL 

AS ICE 

NEW YORK FASHION WEEK HAS SPOKEN AND BLUE 

RULES THIS A/W18 – SO RELAX, YOUR CLIENTS’ 

CHRISTMAS SHOPPING IS SORTED, THANKS TO THE 

GLISTENING GHD GLACIAL BLUE COLLECTION 

TAKE INSPIRATION FROM the Jeremy Scott A/W18 show from New 

York Fashion Week and go bold and blue this winter! Embrace icy hues 

with the limited edition ghd glacial blue collection, featuring the new 

ghd platinum+ styler, iconic ghd gold styler and ghd air hairdryer, all 

dusted in a frosty hue straight from the catwalk. With this sparkling 

capsule collection, your clients (and who they’re shopping for!) can 

create a multitude of styles and enjoy healthier* and shinier** hair. 

Because good hair days are for life with ghd, not just for Christmas. 

Jeremy Scott A/W18 

“The aim was to get the 

hair to look as glossy 

and shiny as possible, 

so the ghd gold styler 

created that intense 

smoothness and shine. 

The bold colour and 

sharp finish created 

hyper-real perfection that 

was almost space-age” 

EUGENE SOULEIMAN, 

GHD FASHION WEEK AMBASSADOR 

56 CREATIVE HEAD


*Reduced breakage and two-times less colour fade versus a styler working at 230°C. **Versus naturally dried hair. 

GHD PLATINUM+ STYLER 

GLACIAL BLUE COLLECTION 

Sparkling with a glistening blue makeover, the new ghd platinum+ styler is the world’s 

first smart styler that predicts hair’s needs and adapts accordingly to maintain the optimum 

styling temperature on all hair types. By recognising the thickness of hair and the speed at 

which you’re styling, this styler delivers unbeatable results faster than ever before… 

and personalised each and every time! 

70% STRONGER HAIR* 

20% MORE SHINE** 

TWO-TIMES MORE COLOUR INTEGRITY* 

FASTEST EVER HEAT UP TIME 

GHD GOLD STYLER 

GLACIAL BLUE COLLECTION 

The best-selling ghd gold styler features 

dual-zone technology for premium 

performance, a modernised design for 

smooth, snag-free styling, and delivers 

unparalleled results. No wonder one is 

sold every four minutes! With the frosty 

blue makeover, it’s cooler than ever. 

GHD AIR HAIRDRYER 

GLACIAL BLUE 

COLLECTION 

The ghd air hairdryer 

prides itself on precision, 

and this limited edition 

dryer is accented in 

the coolest shade of 

the season. With its 

professional-strength 

motor and advanced ionic 

technology, ghd air delivers 

exceptionally fast drying 

and styling, while 

reducing frizz, leaving 

hair soft and silky. 

Give Christmas added sparkle with the ghd glacial blue collection, the coolest way to fill those stockings. For more 

information and to become a stockist, contact your ghd account manager or call 01924 423400 #ghdglacialblue 

CREATIVE HEAD 

57

FIT FOR 

A QUEEN 

HELP YOUR CLIENTS REIGN SUPREME THIS CHRISTMAS WITH 

A SELECTION OF LUXURIOUS GHD GIFT SETS 

58 CREATIVE HEAD

GHD LUXURY GIFT SETS 


Perfect for... the girl who wants it all 

DRY & STYLE GIFT SET 

The perfect double act for party season or a surprise under 

the tree, this features the classic ghd gold styler with dual-zone 

technology and a ghd air hairdryer, as well as a heat mat. 

Perfect for... the girl whose hair is her crowning glory 

HEALTHIER STYLING GIFT SET 

The world’s first smart styler, ghd platinum+ features 

predictive technology that adapts to hair needs. Oh, and you 

also get a paddle brush, clips and a heat-resistant roll bag. 

GHD CLASSIC GIFT SETS 

Perfect for... the girl who craves perfection 

SMOOTH STYLING GIFT SET 

Achieve sleeker, smoother and healthier hair thanks to the 

ghd gold styler, which comes with a paddle brush, sectioning 

clips and a heat-resistant bag. Santa, you spoil us… 

Perfect for... the curl queen 

LONG-LASTING CURL GIFT SETS 

For curls that last as long as you do, choose the ghd creative 

curl wand or the ghd soft curl tong gift set, each with an oval 

dressing brush, sectioning clips, styling glove and heat mat. 

GHD STOCKING FILLERS 

Perfect for… the girl who’s always on the move 

TRAVEL BRUSH & COMB GIFT SET 

This style duo of ghd paddle brush and tail comb 

are handbag essentials. 

Perfect for... the ultimate jet-setter 

FLIGHT TRAVEL HAIRDRYER GIFT SET 

Does the queen of travelling frequent your salon? 

Look no further than the ghd flight travel hairdryer. 

For more information and to become a stockist, 

contact your ghd account manager or call 01924 423400 #ghdunderthetree 

CREATIVE HEAD 

59

REIGN 

SUPREME THIS 

CHRISTMAS

#longlivethequeens #ghdglacialblue

DISRUPTORS 

Do 

Adjust 

your 

sets 

We interrupt your regular programming 

to bring you inspiration from businesses 

that are anything but average 

62 

CREATIVE HEAD

In association with 

REMEMBER LIFE BEFORE AMAZON? BEFORE 

NETFLIX, ASOS, AIRBNB AND UBER? OF COURSE 

YOU CAN – IT WASN’T THAT LONG AGO – BUT 

COULD YOU IMAGINE GOING BACK? 

THESE BRANDS ARE 

DISRUPTORS – of the 

norm, of the expected, 

of the status quo. 

They have managed 

to circumnavigate the 

customer’s expectations 

to produce something that 

you can’t believe you ever 

lived without. The beauty 

space has seen a lot of 

brands change how people 

shop, seemingly forever. 

We’re looking at you 

Birchbox, with your trybefore-you-buy 

appeal; at 

Deciem, for going straight 

to source; at Glossier for 

building a brand out of an 

editorial audience, rather 

than trying to attract one. 

Here’s how to interrupt 

the normal… 

OF COURSE, YOU’VE GOT TO GET SOCIAL 

Having a touch of social savvy about your salon is crucial. Capitalising on new media methods 

and messaging can make all the difference when shouting about your brand. Breakout beauty 

brand Glossier’s showroom in NYC is designed as much for selfies as it is sales, but the 

numbers don’t lie – up to 70 per cent of Glossier’s sales come from peer referrals, driven hugely 

by those Insta-worthy images. A level of retail entertainment, or ‘retailment’, is imperative 

when setting yourself apart from other salons. Think about what aspects of online shopping 

consistently disappoint – clunky interfaces, a lack of space for questions and answers. 

A genuine human element in retail will always beat a digital void. There is no space, or excuse, 

for a ‘one-size-fits-all’ approach in our modern consumer landscape anymore. 

Glossier showroom 

NOT QUITE A DISRUPTOR? MAYBE YOU’RE A CHALLENGER 

It’s understandable that having this almost punk attitude 

might just be a bit too strong for many businesses, and 

that’s okay, you can still find inspiration and perhaps be 

a Challenger brand. They have a strong story, ingredient 

or message, and aren’t afraid to champion them. They’re 

working faster and smarter but still function, produce or 

retail in the same sort of way as traditional brands, albeit with 

clever marketing, strong branding or media. 

Think Christophe Robin, and his in-the-know experience 

feeding directly into their formulations, or evo and its 

new show-stopping ‘Don’t Buy It’ campaign, encouraging 

consumers NOT to consume and purchase products 

unnecessarily, or to buy in to marketing guff. Challenger 

brands keep things interesting, pushing forward. 

True disruptors, on the other hand, are busy forging new 

ground. It’s often hard to compare them to other brands, 

because they’re playing by different rules to everyone else. 

They’re often tech-led, with a focus on product development 

rather than marketing. Take Tangle Teezer, which stripped 

down a hairbrush and created something new. Whether you’re 

a challenger or a disruptor at heart, thinking outside the box 

is the best way to stand out. 

CREATIVE HEAD 

63

BLOWN 

AWAY… 

DISRUPTORS CREATE FOR THE SAKE OF LIFE-CHANGING INNOVATION. THAT’S WHY DYSON 

CREATED THE NEW SUPERSONIC HAIR DRYER PROFESSIONAL EDITION – A DRYER THAT’S 

TRULY SUPERB FOR YOU, YOUR CLIENTS AND FOR THE HAIR HEALTH OF THE NATION 

DISRUPTORS CHANGE THE game and play 

by new rules – they enter a marketplace and 

set heads spinning. Dyson is the perfect 

example of this – having transformed UK 

homes and offices with bagless cleaners, 

bladeless fans and efficient hand dryers, it has 

now performed the same miracle on your most 

essential piece of kit – the hair dryer. 

Before Dyson, most hair dryers were – in the 

eyes of leading engineers – dumb things: noisy, 

heavy, non-ergonomic and delivering blasts 

of excessive heat damage to hair. The team at 

Dyson was convinced there was a better, more 

intelligent way. The company spent £56 million 

building specialist hair labs at its Cotswolds 

HQ and four years conducting painstaking 

research to look at everything from air flow 

dynamics to hair’s cellular structure. 

It took 582 prototypes before those Dyson 

perfectionists were satisfied. The Dyson 

Supersonic hair dryer Professional edition is 

version number 583. And it’s worth the wait: 

a premium hair dryer that’s been engineered 

exactly to your needs – and delivering a whole 

new blow-dry experience. 

We know that you pride yourself on 

offering exceptional client service every time 

someone sits in your chair. Now let your Dyson 

Supersonic hair dryer Professional edition 

make you a game-changer all over again. 

“Dyson engineers have 

created the perfect tool 

for a professional stylist. 

Hair health is really 

important to me and I 

love knowing that I can 

trust this dryer to protect 

my clients’ natural shine. 

It never leaves my side!” 

LARRY KING, 

LARRY KING SALON, LONDON 

“My clients deserve the 

best, so it’s important we 

set the standard and give 

proper thought to the hair 

they wear every day. Take 

a Dyson Supersonic hair 

dryer Professional edition 

for two weeks and you’ll 

be converted” 

DYLAN BRADSHAW, 

DYLAN BRADSHAW SALON, DUBLIN 

MOST WANTED EXCEPTIONAL STYLIST 

2016, 2017 AND 2018 

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CREATIVE HEAD

Intelligent Heat Control measures the temperature 20 times a second, 

intelligently controlling the heating element to avoid extreme heat. 

Hair is left shinier and less susceptible to damage and breakage. 

Patented Air Multiplier 

Technology amplifies 

the volume of air 

drawn into the motor 

by three to produce 

a high-pressure, 

high-velocity jet of 

air that’s angled at 

20 degrees for 

perfectly controlled 

precision styling. 


Three precise speed 

settings (Fast, 

Regular and Styling) 

and four precise heat 

settings, ranging from 

28˚C constant cold to 

100˚C mean you can 

deliver a personalised 

blow-dry every time. 

Three rotating, super-strong magnetic 

attachments control the airflow and 

help you keep frizz and flyaways at bay: 

The Styling concentrator with its wide, 

thin nozzle; the Smoothing nozzle that 

quickly removes excess water and dries 

hair smooth with a gentle touch; and the 

Diffuser, which simulates natural air-drying 

to produce gorgeously defined curls. 

A Quiet Mark means you can 

actually enjoy a conversation 

with your client and you won’t 

battle against a wall of noise 

every hour of your working day. 

The digital V9 motor is sixtimes 

faster than other hair 

dryer motors and it’s hidden 

in the handle to provide better 

balance when you’re working. 

The Supersonic filter can 

handle all the super-hold 

hairspray you and your 

colleagues can muster, and 

it’s removable and washable 

to extend the life of your dryer. 

A little light tells you when it’s 

time for a clean. 

ARE YOU READY TO GO SUPERSONIC? FOR AN EXCLUSIVE STYLIST PRICE CALL DYSON ON 0800 3457788. 

TO FIND OUT MORE, VISIT DYSON.CO.UK/PROFESSIONALHAIRCARE #DYSONPROHAIR 

CREATIVE HEAD 

65

#Disruptors 

bebop salon 

Rip it up and 

start again 

what What are you waiting for? 

YOU’D BE WRONG to think that it’s only 

millennials who are interested in Disruptor 

brands. Consumers can be grouped into 

five categories, according to analysts 

ResearchLive. The image-conscious Too 

Cool For School group are the trendwatchers 

likely to cause a buzz. Then there 

are the Go-getters, who are outgoing and 

always keen for something new, while the 

Nonchalants enjoy investing in brands that 

really fit with their lifestyle. In each of these 

disruptor-receptive groups, a fifth of them 

are aged 55+. Many millennials actually 

fall in the Mainstreamers group, clustered 

around averages for value and convenience, 

or the cautious Tried & Tested group. 

To tease away customer loyalty from rival 

brands, Disruptors have to amplify the 

competition, innovate with purpose and 

meet a real need. 

A REBELLIOUS HEART 

“A new generation of entrepreneurs and stylists are coming through that 

doesn’t accept that the hierarchy of salons is set in stone,” says PELO 

Hairdressing’s Denise McLean. At bebop salon, it’s challenged traditional 

salon concepts by embracing gender neutral pricing and cruelty-free and 

vegan products, opting for R+Co. “In an age of brand saturation, we wanted to 

update and change the idea of what a salon is,” explains co-owner Pont Smith. 

“It took a while for guys to come into the salon as some were intimidated by 

the price, but when we explained our concept, a lot of them gave us a go.” 

Indeed, you have to keep pace with the team and your clients, and often 

that means reassessing your business model and your partnerships. Take 

Hairstory as an example – not only disrupting the very concept of how salons 

and clients cleanse hair with its New Wash single solution strategy, it also sells 

its capsule collection online but rewards its salons 25 per cent for each sale, so 

that they’re not losing out to beauty etailers elsewhere. 

From Sophia Hilton’s revolutionary Not Another Salon (and its emerging 

sub-brands) to multi-concept salon spaces (looking at you Radio, Laundry, 

TINT…), today’s hairdresser needs to challenge the idea of ‘salon’ and the 

services they offer to win customer loyalty on a high street packed with rivals, 

all vying for the same audience and the same pound. It’s time to think again… 

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CREATIVE HEAD

SKYLER LONDON 

The colour salon causing a stir… 

In the hair industry it’s colour that’s causing most of the disruption right now. With 

colour-only salon Skyler London, Skyler McDonald is pioneering the next generation 

of salon services, reacting to that gap in the market when she noticed consumer 

interest was more focused on colouring hair than a cut. “I’ve seen a huge shift in how 

clients think about their hair,” she says. “Many people want their colour done more 

frequently than a cut. So I spent the last two years talking to as many people as I 

could about what would make the perfect colour salon – the result is Skyler London.” 

It features The Kaleidoscope Club payment option, offering guests colour services 

as often as they need through fixed monthly payments, the Self-Dry Zone for blowdrying 

and the Blast Zone, which features powerful wall dryers, perfect for anyone in 

a rush. There’s also the 360-degree Reveal Zone, a mirrored room with the ability to 

change the light and see your colour from every angle. She admits that, along with 

colour director Lloyd Court, she has taken a risk, but that the concept and execution 

has become “a real game changer”. And we didn’t even mention the salon’s slide… 

DYSON 

Blowing away boring 

The launch of Dyson’s Supersonic hair dryer sent 

shockwaves throughout the beauty industry. Over four 

years, a team of 103 engineers, stylists and scientists 

covered everything from airflow dynamics to hair’s 

cellular structure – running tests on nearly 1,625km 

of hair. Loved by many, the brand could have sat back 

and relaxed. might have launched limited editions 

and called it a day. But Dyson wasn’t satisfied. Taking 

feedback from hair stylists across the world, including 

Larry King, Most Wanted Exceptional Stylist Dylan 

Bradshaw and Instagram legend Jen Atkin, Dyson’s 

engineers headed straight back to the lab. The result? 

The Dyson Supersonic hair dryer Professional edition. 

After countless prototypes the engineers settled on a 

balanced weight that feels natural and light in hand, and 

an even more powerful motor that doesn’t drown out 

conversation. Most importantly, the detachable, washable 

filter was re-designed to better handle the 

daily challenges of the salon. Tom Crawford, 

global research and development director of 

personal care for Dyson, says: “To design a 

hair dryer for professionals, our engineers 

first had to understand the working habits 

and environments of hair stylists globally.” 

And with the Dyson Supersonic hair dryer 

Professional edition, they got it just right. 

From left: Larry King, David 

Gandy, James Dyson and 

(inset) Dylan Bradshaw 

CREATIVE HEAD 

67

Re-engineered 

for professionals. 

The new Professional edition

Pulse-width modulation 

Enables precise control 

of heating element. 

Air Multiplier technology 

The volume of the air drawn 

in is amplified by three times, 

producing a high-pressure, 

high-velocity jet of air. 

LED indicators 

Clearly shows selected 

settings, and filter 

cleaning prompt. 

Protects hair from 

extreme heat damage 

Intelligent heat control 

measures air temperature 

20 times a second. 

Precise settings 

3 speed settings 

and 4 heat settings, 

including cool shot. 

Annular element construction 

Annular double-stack heating element 

allows a compact barrel without 

compromising heat generation. 

Negative ions 

Charged particles 

in the air reduce 

static in the hair. 

Re-engineered 

Professional 

concentrator 

Wider and thinner 

for precision styling, 

with cool grip edges. 

Increased 

magnetic strength 

2x stronger magnetic 

attachments, 

for secure 360° hold. 1 

1 

Compared to consumer model. 

Airflow exit 

Aperture design reduces 

air rush noise. 

Constructed from liquid 

crystal polymer to ensure 

thermal stability. 

Acoustically tuned 

One inaudible frequency. 

Quiet Mark accredited. 

Light in the hand 

The 27mm diameter motor 

is uniquely positioned in the 

handle, for balance. 

Fast drying 

Dyson digital motor V9 

spins at up to 110,000rpm. 

Vibration sound reduction mount 

A rubber isolation mount prevents the 

motor from vibrating against the inside 

of the handle, reducing the transfer of 

noise between the motor and the case. 

Improved filter, 

built for salons 

Magnetic, removable 

and washable, with 

filter cleaning brush. 

Longer cable 

3.3 metres, for 

freer movement. 

Only at 

dyson.co.uk/professionalhaircare 

#dysonprohair

#MWIT18 

HELPING 

HANDS 

MOST WANTED AWARD FOR INNOVATION 2018 WINNER STEWART ROBERTS AND HIS 

TEAM THOROUGHLY IMPRESSED THE JUDGES WITH THEIR MISSION TO DELIVER WHAT 

COULD BE A LIFE-CHANGING SERVICE, HAIRCUTS4HOMELESS 

A TRUE TESTAMENT to the power of the ripple effect, 

Haircuts4Homeless’s inauspicious beginnings have grown 

into a multi-national organisation. With more than 40 projects 

in the UK and Ireland now in operation, hairdresser Stewart 

Roberts, owner of Stewart Roberts in Stanford-le-Hope in 

Essex, had a humble dream to support vulnerable people 

that has now influenced thousands of lives. With the help 

of 300 volunteers, the Haircuts4Homeless team members 

have given more than 35,000 haircuts to those affected by 

homelessness – a worthy winner of the 2018 Most Wanted 

Award for Innovation. 

Started almost three years ago following his volunteer 

work with addicts, Stewart’s inspiration came from a fellow 

hairdresser in the US who was offering haircuts on the 

streets. Stewart teamed up with The Salvation Army, donating 

his time and tools to give haircuts to the drug and alcohol 

dependent. From a simple Facebook group word soon spread, 

and before he knew it they were popping up in three or 

four locations across the south-east, with the help of fellow 

hairdressers. While there have been other stylists offering 

their skills, Stewart’s Haircuts4Homeless team is trying to 

unite everyone into a reputable, safe service, working with 

shelters up and down the country. 

The number of rough sleepers across England has 

more than doubled since 2010 – and beyond that there are 

thousands more in statutory or ‘hidden’ homelessness. By 

trying to promote awareness and intervention at the earliest 

possible stage, Haircuts4Homeless is attempting to turn the 

tide on these rising trends. 

While it may seem small, the simple message that a haircut 

can change a life clearly resonated with Most Wanted judges. 

The charity is looking to reignite a flame that has gone out in 

clients with a simple haircut, a catalyst to unleash a person’s 

potential and empower them to change their circumstances. 

Whether it’s smartening up for a job interview, bolstering 

self-esteem or easing the crushing loneliness and isolation that 

many feel as forgotten members of society, Haircuts4Homeless 

volunteers create a noticeable difference in the attitudes of 

their patrons – both in themselves and from others. 

It’s not just hairdressers who are volunteering their time 

and effort, the consistency and welcoming attitude of the 

volunteers has helped to build up a level of trust which has 

been lacking in the lives of homeless people. Stewart Roberts’ 

team provide a friendly ear and a comforting voice to the 

problems of this marginalised group. 

Stewart sought to grow his project by reaching out to 

70 

CREATIVE HEAD


homelessness services in Romford, Ilford, Leeds, Portsmouth 

and Clacton-on-Sea, urging an integrated approach with 

their own initiatives. The blend of these beneficial services 

has helped the enterprise expand across the country, with 

more locations expected to launch in the 

coming year. 

“I’ve been hairdressing for 40 years, 

and to be frank about five years ago, 

as a salon owner I’d fallen out of love 

with the industry, I was beat,” says 

Stewart. “Four years ago I did my first 

haircut in a homeless shelter. It’s been 

a personal journey as much for me as 

for the people whose hair I’m cutting 

and it’s made me fall back in love with 

hairdressing. There’s something so 

pure about doing something for someone 

else for no reward. They have lives you can’t 

imagine. This is only the beginning...” 

What this initiative has achieved is exemplary, 

and it’s great to see it recognised for its efforts – 

although we know an award pales in comparison with 

the visible lift its clients get. 

CREATIVE HEAD 

71

TO CELEBRATE TALENT 

ACROSS THE AVEDA 

SALON NETWORK, THE 

BRAND IS RUNNING A 

SERIES OF #AVEDAARTIST 

COMPETITIONS, WHERE 

STYLISTS ENTER CREATIVE 

IMAGES ON SOCIAL MEDIA 

WITH A CHANCE TO WIN 

A SHOOT DAY MENTORED 

BY ONE OF THE AVEDA 

ARTISTIC TEAM. WINNERS 

EMMA ENGLISH FROM 

JOSHUA TREE AVEDA 

CONCEPT SALON & SPA; 

MIA MOYERS FROM HAIR 

AT 58; AND BECKY TZ OF 

BUTCHERS SALON WERE 

INVITED TO DIRECT THEIR 

OWN SHOOT AT AVEDA 

IN CENTRAL LONDON. 

AND TO MAKE IT EVEN 

MORE FUN, THE THEME 

WAS THE ’70S AND A 

CHANCE TO RECOGNISE 

AND CELEBRATE THE 

40TH BIRTHDAY OF AVEDA 

ITSELF. WHAT WOULD THE 

AVEDA ARTISTS CREATE? 

I FEEL 

72


LOVE 

PHOTOGRAPHY BY DANIEL SIMS 

73

"I ENJOYED MY FIRST #AVEDAARTIST 

EXPERIENCE SO MUCH THAT I ENTERED 

AGAIN… BUT NEVER EXPECTED TO WIN! 

I LOVE BEING BACK ON SET AND THE 

CREATIVE FREEDOM OF TAKING A LOOK 

FROM INSPIRATION TO FINISHED SHOT” 

EMMA ENGLISH, 

JOSHUA TREE AVEDA CONCEPT SALON & SPA 

@EMMAENGLISHHAIR @AVEDAJOSHUATREE 

“WE WENT WITH BIG, HIPPY 

HAIR REFERENCES. NATURAL 

TEXTURE, TEASED OUT CURLS 

AND BRUSHED-THROUGH AIRY 

VOLUME, ALL HELD IN PLACE WITH 

AVEDA AIR CONTROL HAIRSPRAY. 

THIS IS MY FIRST SHOOT AND I WAS 

SO NERVOUS! IT’S BEEN BRILLIANT 

THOUGH, IT’S REALLY ALLOWED ME 

TO BE CREATIVE IN A DIFFERENT WAY 

OUTSIDE THE SALON AND I CAN’T 

WAIT TO DO MORE. MY WHOLE SALON 

IS EXCITED ABOUT ME BEING HERE – 

THEY’RE ALL SHARING IT ON INSTAGRAM!” 

MIA MOYERS, 

HAIR AT 58 

@MIAMOYERS_HAIR @HAIRAT58

“RATHER THAN THE TYPICAL FARRAH 

FAWCETT FLICKS, I WANTED TO GO FOR 

SOMETHING MORE CURRENT. 

I USED A LOT OF AVEDA PURE 

ABUNDANCE ON THE ROOTS AND 

DRIED IN BEFORE ADDING PLENTY 

OF DRY SHAMPOO. THIS IS MY FIRST 

SHOOT EXPERIENCE SO I WAS A BIT 

APPREHENSIVE, BUT I'VE ABSOLUTELY 

LOVED IT – IT’S SO EXCITING” 

HAIR: EMMA ENGLISH, JOSHUA TREE AVEDA CONCEPT SALON & SPA; MIA MOYERS, HAIR AT 58; AND BECKY TZ, BUTCHERS SALON. 

AVEDA CREATIVE DIRECTION: JACK CUNNINGHAM-ROSE (@MISTERHAIRCOLOUR) AND LUKE CASTILLO (@LUKECCASTILLO). 

MAKE-UP BY LUCY BROGGIO (@LUCY.BROGGIO_MUA). PHOTOGRAPHY BY DANIEL SIMS (@SIMSNOTEBOOK) 


BECKY TZ, 

BUTCHERS SALON 

@HOLOGLAMHAIR @BUTCHERSSALON 

GO ONLINE to see all the competition 

entries, search #avedaartist on 

Instagram, or visit @AvedaUK 

75

THE UK’S THE LEADING UK’S LEADING TOOLS TOOLS SUPPLIER SUPPLIER 


COMING SOON SOON 

Reserve your Reserve salon catalogue your salon or catalogue our first or exclusive our first Barber’s exclusive catalogue Barber’s now catalogue now 

by emailing by sales@coolblades.co.uk emailing sales@coolblades.co.uk with your name with your and address. name and address. 

* 

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NEXT DAY DELIVERY NEXT DAY DELIVERY 

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FREE UK DELIVERY FREE UK DELIVERY 

OVER 7,500 OVER PRODUCTS 7,500 PRODUCTS 

01253 893 01253 091893 091 


* ORDER BEFORE 2PM. TERMS * AND ORDER CONDITIONS BEFORE 2PM. APPLY, TERMS SEE WEBSITE AND CONDITIONS FOR DETAILS. APPLY, ** SEE ON WEBSITE ORDERS OVER FOR DETAILS. £50, EXCLUDES ** ON ORDERS FURNITURE. OVER £50, EXCLUDES FURNITURE. All information and prices are All correct information time and of printing prices are and correct subject at to time change of printing without and notice. subject to change without notice. 

Dozens of new Dozens products of from new a products huge range from of a brands huge range including: of brands including:

TAKARA BELMONT TAKARA APOLLO BELMONT 2 APOLLO 2 

2 large waist pockets 2 large take waist clippers pockets and water take clippers and water 

One of the world’s One most of iconic the world’s barber most chairs… iconic barber chairs… 

sprays, with riveted sprays, leather with loops riveted for clips. leather 2 loops for clips. 2 

chest pockets are chest ideal for pockets combs are and ideal scissors. for combs and scissors. 

• 360º (lockable) rotation • 360º (lockable) rotation 

• Synchronised reclining • Synchronised back rest reclining and raising back rest and raising 

Adjustable leather Adjustable straps with leather straps with 

foot rest foot rest 

bronzed, heavy duty bronzed, studs, heavy duty 

COOLBLADES 

studs, 

COOLBLADES 

• Recline lever on • both Recline sides lever on both sides 

rivets and buckles. rivets and buckles. 

EXCLUSIVE EXCLUSIVE 

• Spring-loaded seat • Spring-loaded cushion seat cushion 

• Adjustable and removable • Adjustable head and rest removable head rest 

3 colours: Sand, Chocolate 3 colours: or Sand, Maroon. Chocolate or Maroon. 

• Japanese heat-pressed • Japanese or stitch-sewn heat-pressed or stitch-sewn 

WAHL 5-STAR WAHL CORDLESS 5-STAR SENIOR CORDLESS SENIOR 

upholstery upholstery 

£39.95 each £39.95 each 

• Cast-iron metalwork • Cast-iron metalwork 

Powerful American Powerful barber’s American classic with barber’s lithium classic with lithium 

• Upholstered padded • Upholstered arm restspadded arm rests 

ion technology and ion a thin technology profile blade and a that thin can profile blade that can 

• Integrated gown • rail Integrated gown rail 

be zero overlapped be via zero the overlapped taper lever via for the close taper lever for close 

• Belmont-branded • Belmont-branded foot rest with stopper. foot rest with stopper. 

cutting and precision cutting fades. and precision fades. 

From £1,849 

From £1,849 

PERFECT FOR 

BARBERING 

CRICKET RPMCRICKET RPM 

Precision designed Precision to shape designed to shape 

the perfect finish with the perfect double-return finish with double-return 

bristles with reinforced bristles ball with tips reinforced that ball tips that 

won’t tangle, split won’t or break tangle, hairs. split or break hairs. 

3 sizes: 8 Row, 123 Row sizes: or 812 Row, 12 XL. Row or 12 Row XL. 

£3.89 each / £10.50 £3.89 set each of 3/ £10.50 set of 3 

Run time: 70 minsRun time: 70 mins 

Charge time: 70 mins Charge time: 70 mins 

Cutting length: 1–3.5 Cutting mmlength: 1–3.5 mm 

PERFECT FOR 

BARBERING 

Supplied with 10 of Supplied Wahl’s super-tough with 10 of Wahl’s premium super-tough premium 

cutting guides (#1-8, cutting #½ & guides #1½)(#1-8, and a flat #½ top & #1½) and a flat top 

comb. 

comb. 

£123.99 

£123.99 

BEST 

SELLER 

KOBE BARBER KOBE WAX BARBER APRON WAX APRON 

BEST 

SELLER 

YS PARK 365 YS PARK 365 

Gradual narrowing Gradual of teeth narrowing pitch for of teeth pitch for 

control. Oval-shaped control. teeth Oval-shaped for more teeth for more 

effective colouring. effective colouring. 

White, Carbon Black. White, Carbon Black. 

KOBE GALAXYKOBE GALAXY 

The newest addition The to newest the addition to the 

Professional range, Professional the Kobe Galaxy range, is the a long, Kobe Galaxy is ALYON a long, 

black scissor with black sword scissor blades with for those sword who blades for those who 

like a bit more power like in a bit their more cut. power in their cut. Lightweight and 




Razor sharp, convex Razor blades sharp, are convex handmade blades from are handmade built-in from silencer and built-in silencer and 

the highest quality the Japanese highest 440C quality high Japanese carbon 440C high carbon “Air Ionizer Tech” ionic “Air Ionizer Tech” ionic 

steel and feature ergonomic steel and feature offset ergonomic handles and offset handles technology. and technology. 

finger-adjustable tension finger-adjustable screw for tension ultimate screw for ultimate 

control and comfort. control and comfort. 

• Motor: 2250 watts • Motor: 2250 watts 

• Airflow: 84 m3/hr • Airflow: 84 m3/hr 

The Kobe Galaxy comes The Kobe with Galaxy Kobe’s comes lifetime with Kobe’s lifetime • Soft switches • Soft switches 

manufacturing warranty manufacturing and free warranty servicing and for free servicing • 2 speeds for / 4 heat • settings 2 speeds / 4 heat settings 

two years. two years. 

• Cold shot button• Cold shot button 

• Colours: Matt Black, • Colours: Matt Graphite, Matt Black, Matt Graphite, 

Available in 6.5 or Available 7.0 inches. 

6.5 or 7.0 inches. Bronze and Blue. Bronze and Blue. 

£149 

£149 

PARLUX 

£108 

PARLUX 

ALYON 

£108 

180 mm. 

£10.99 

MORGANS 

CLASSIC 

POMADE 

Intensely moisturising Intensely made moisturising with almond made oil and with almond oil and 

shea butter and fragranced shea butter with and coconut fragranced and with coconut and 

sandalwood. sandalwood. 

100 g £4.55 

180 mm. 

£10.99 

MORGANS 

CLASSIC 

POMADE 

100 g £4.55

78 

CREATIVE HEAD

Tie me up, 

tie me down 

DESIGNERS SUCH AS TOM FORD, ASHISH AND SIMONE ROCHA EMBELLISHED AND ADORNED HAIR TO 

STUNNING EFFECT ON THE CATWALKS THIS SEASON. SO TO CELEBRATE THE LAUNCH OF THE NEW TAYLOR 

TAYLOR LONDON SALON AT LIBERTY, LEAD CREATIVE STYLIST AND COLOUR DIRECTOR ZOË IRWIN – THE 

NEW 2018 MOST WANTED CREATIVE TALENT – HAS UNVEILED A CHIC COLLECTION OF DISTINCTIVE LOOKS 

THAT WEAVE IN ICONIC LIBERTY PRINTS AND SCARVES. TOTALLY PRINTS CHARMING… 

PHOTOGRAPHY BY LIBERTY PHOTOGRAPHY TEAM 

CREATIVE HEAD 79

80 

CREATIVE HEAD

HAIR CREATIVE DIRECTION Zoë Irwin, Taylor Taylor London. STYLING Jenny Persson and Chie Sato. 

MAKE-UP Eoin Whelan. CLOTHES STYLING Octavia Coates using pieces from the current Liberty collection. 

MODELS Zoë from Named Models, Weini Haile, Annoushka Reger-Claremont, Jasmine Cleo, Sophie Ellen-Young 


CREATIVE HEAD 81

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CREATIVE HEAD

THE GIRLS 

YOUTHFUL AND FRESH, GIRL BY ADAM REED, PAUL PERCIVAL, ELLENORA DEAN AND THE 

PERCY & REED ART TEAM GETS PLAYFUL WITH COLOUR, PRECISION CUTTING AND RAZOR WORK 

PHOTOGRAPHY BY CAMERON MCNEE 

CREATIVE HEAD 83

84 

CREATIVE HEAD

CREATIVE HEAD 85 

HAIR Adam Reed, Paul Percival, Ellenora Dean and the Percy & Reed Art Team. MAKE-UP Katie Moore

86 

CREATIVE HEAD

L E A R N I N G 

C U R V E 

A STORY OF REPETITIVE PATTERNS AND FORMS INSPIRED BY SYMBIOSIS 

FOUND IN NATURE, FRACTALS BY SWEDEN’S ANNIE ANKERVIK IS A 

CELEBRATION OF BRAIDING ALONGSIDE SCISSOR-OVER-COMB WORK 

PHOTOGRAPHY BY LINDA ANDERSSON 

CREATIVE HEAD 87

88 

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CREATIVE HEAD 89 

HAIR Annie Ankervik. MAKE-UP Lina Hasselgren. STYLING Sandra Ekenstam

Like a fine wine! Here’s to 

hoping we mature as well as 

this #gentleman has! 

It List The Entrepreneur 2018! Can I put 

this next to my under-9s player of 

the year trophy? #winner #MWIT18 

Outside the Natural History 

Museum for #MWIT18 

Celebrating inside 

the Airstream 

#MWIT18 

In the 

frame 

Phil Benton, founder of douce 

(@douceuk) and winner of The It List 

Entrepreneur 2018, snaps away 

With Most Wanted Best New 

Salon winner, @kycutwilson 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

Waves of envy 

about these locks 

On ITV News talking about 

douce and The It List! 

The #ProudParents 

Meet the ultimate mobile 

hair salon #douce 

With brilliant barber 

@kevinluchmun 

90 

CREATIVE HEAD

CHUK October 2018

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