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2018 Houston Show Directory

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the largest hair<br />

& beauty show<br />

in Texas!<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong><br />

IMAGE<br />

International Conference Management, Inc<br />

te natio


IMAGE<br />

International Conference Management, Inc<br />

te natio<br />

1 CE CREDIT<br />

just for attending!<br />

ONLY $10 AT<br />

REGISTRATION<br />

TABLE OF<br />

CONTENTS<br />

TICKET PURCHASE INCLUDES ACCESS TO EDUCATIONAL CLASSES, ENTRANCE<br />

TO THE EXHIBIT HALL AND PRESENTATIONS.<br />

04<br />

08<br />

10<br />

15<br />

16<br />

MAIN STAGE<br />

TECH STAGE<br />

HAIR TRENDS CLASSES<br />

EXTENSIONS + WEAVES<br />

BUSINESS OF BEAUTY<br />

hands-on workshops<br />

WORKSHOPS ARE PRICED SEPARATELY AND ARE<br />

LIMITED BY THE NUMBER OF SEATS IN THE ROOM.<br />

<strong>Show</strong> Location<br />

GEORGE R. BROWN CONVENTION CENTER<br />

HALL E<br />

1001 AVENIDA DE LAS AMERICAS, HOUSTON, TX 77010<br />

20<br />

21<br />

22<br />

25<br />

28<br />

EXHIBITOR LIST<br />

FLOORPLAN<br />

MEN’S TRENDS<br />

DAYSPA<br />

HANDS-ON<br />

29<br />

30<br />

CONTINUING EDUCATION<br />

NAILS<br />

ALL CLASSES ARE FREE UNLESS INDICATED WITH A PRICE.<br />

SHOW HOURS<br />

May 20, <strong>2018</strong> SUNDAY<br />

9am - 5pm<br />

May 21, <strong>2018</strong> MONDAY<br />

9am - 4pm<br />

$500 OFF!<br />

Sign up at the show to get certified!<br />

Students who complete the intro class and sign up to get<br />

certified will receive a $500 coupon!<br />

INTRODUCTION TO MICROBLADING<br />

SUNDAY :: MAY 20 @ 2:30PM - 3:30PM // MONDAY :: MAY 21 @ 1:00PM - 2:00PM<br />

Students who complete the workshop & schedule a certiication class receive a $500 coupon toward certiication class. the 2 Day - Microblading<br />

Eyebrow Training Class certiication is $1800 (after discount would be $1300!) and the 3 Days Hands-on Microblading & Shading Training Class is<br />

$2500 (after discount $2000)<br />

www.houstonwellnessboutique.com/microblading-training.html<br />

2 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


MEMBERSHIP<br />

THAT’S RIGHT<br />

FOR you.<br />

MATTY<br />

CONRAD<br />

Victory Barber<br />

MEMBER<br />

SINCE <strong>2018</strong><br />

I am united by<br />

Transformative<br />

Education –<br />

I want to encourage<br />

barbers to get educated.<br />

That’s why shows like<br />

ISSE are important, why<br />

the PBA is important.<br />

Education is how we stay<br />

relevant as an industry.<br />

When our egos get to the<br />

point that we don’t allow<br />

new information in, we<br />

don’t allow room to learn;<br />

that’s ultimately when<br />

we’re doomed.<br />

100,000 members strong. PBA celebrates you.<br />

PROBEAUTY.ORG/JOIN


SUNDAY on the MAIN STAGE<br />

SUNDAY MAY 20 10:00AM - 10:40AM<br />

EL PATRON<br />

EDDIE GOMEZ<br />

Eddie “Stainer954” Gomez is El Patron’s elite international platform artist. Mr. Gomez is a native of Hollywood, Florida. His immense passion for barbering<br />

began as early as middle school and later led him to orchestrating free haircuts to his peers and classmates. Immediately following High School<br />

graduation, he enrolled himself in Hollywood Institute of Beauty Careers, where he obtained a Master Barber License.<br />

In 2011, he founded Florida’s Greatest Barbershop in Davie, Florida where he hosts an elite clientele of NFL, NBA and MLB players, in addition to some of<br />

the hottest artists in the music industry. When he isn’t busy blazing the globe with El Patron, Mr. Gomez hosts and judges barbering battles throughout the<br />

United States.<br />

SUNDAY MAY 20 11:00AM - 11:40AM<br />

PERLACOLOR - YANCEY EDWARDS<br />

Emmy Nominated from his work as head stylist on The View, Yancey Edwards knows hair. Since 1997, Yancey has been trained by some of the leaders in<br />

the hair industry and recently has been working with Oprah’s on Soulful Conversations as a key hairstylist. From braids to cutting and color in between,<br />

this man with the creative hands know how to light up the room.<br />

SUNDAY MAY 20 12:00PM - 12:40PM<br />

KERAMER CORP / RECAIMIER<br />

JAVIER RUEDA<br />

Working in the hair industry for 21 years Javier has traveled all around the world showcasing his master abiliTes in make up,color, cuZng and styling under<br />

companies like SALONIN of Recamier, Wella, Victoria Secret. He has also been an educator for more the 16 years sharing his skills and giving Tps in Hair<br />

show’s, Ocean Drive Magazine, TV <strong>Show</strong>’s, His unique eye for aestheTcs, beauty, fashion and design helps him give each client a unique look that works<br />

for them. He takes into consideraTon his client’s lifestyles and the desired image that they want to project. Not only will you have a fresh and trendy look<br />

each Tme you leave his chair you will also leave with knowledge of how to maintain that look at home. According to Javier, nothing is sexier than healthy<br />

and shiny hair! CerTfied in Vidal Sasson Color and CuZng, Pivot Point,<br />

SUNDAY MAY 20 1:00PM - 1:40PM<br />

HATTORI HANZO SHEARS - ROY JAY WHITE<br />

Roy Jay White comes to the Hattori Hanzo cutting team with a powerful reputation in the world of Barbering. His family legacy as a forth generation barber<br />

has helped mold him into the cutting machine he is today. Roy Jay has 15 years of experience behind the chair and as a barbershop owner, and has<br />

created a national cutting system he calls Chop Suey , specializing in short hair cutting for both men and women. I want to deliver 100% accurate and<br />

researched information and valuable techniques in my teachings.<br />

Hattori Hanzo gives me the platform to teach artist who aspire to be creative and truly change the world. Roy Jay White’s 7 years of experience teaching<br />

in salons and as a platform artist have placed him in high demand. His high energy, motivational delivery and infectious passion can assure you that when<br />

he enters the room and delivers a seminar you will leave and not forget this guy.<br />

4 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


SUNDAY on the MAIN STAGE<br />

SUNDAY MAY 20 2:00PM - 2:40PM<br />

THE SALON PROFIT - JOE ANTHONY<br />

Joe Anthony has rocked the minds of hairdressers all over the globe with his systematic, money-making approach to the beauty industry. Joe Anthony is a<br />

member of Farouk Systems Global Board and is also part of the Creative Artistic Design Team. He is the owner of the Award winning salon Hair Dimensions in<br />

Victoria Texas with 23 years of experience developing platform educational programs igniting the creativity of salon owners and changing lives around the world.<br />

Joe Anthony has also been personally involved with several of the largest, groundbreaking product launches in the history of the beauty industry. His<br />

product launch list includes the world renowned CHI flat Iron, the first Ammonia-free lightener, high lift color lightener, and the first ammonia-free cream<br />

hair color. Most recently, he helped launch the famous Kardashian Beauty Line of styling products and tools in Dubai. He has also recently launched the<br />

new ammonia-free liquid hair color line for Farouk Systems, a subsidiary of the CHI company.<br />

SUNDAY MAY 20 3:00PM - 3:40PM<br />

THE MEN’S GROOMER - JASON SCHNEIDMAN<br />

The Men’s Groomer is the vision of celebrity hairstylist and groomer Jason Schneidman. A native to Southern California, Jason’s influence of SoCal’s old<br />

glamour and its modern vibe serve as his inspiration for fashion and lifestyle. The Men’s Groomer serves as a destination for the modern man leading a<br />

cutting edge lifestyle.<br />

Jason cuts and styles hair like no one else. His cuts reflect his inspirations by allowing choice: classic and coiffed or tussle it and go! Either way, it always<br />

looks good…and it always, always looks cool.<br />

SUNDAY MAY 20 4:00PM - 4:40PM<br />

RE-INVENT<br />

TED GIBSON<br />

Ted Gibson, Jason Backe and the TGAT are sure to inspire and entertain you with Re-Invent. This 40 minute presentation will incorporate demonstration of<br />

the most modern techniques and trends as well as insight on how to MAKE MORE MONEY behind the chair.<br />

Ted Gibson and Jason Backe have experienced all that the beauty industry has to offer. From creating hugely successful product lines and opening<br />

multiple salons to cutting, coloring and styling the most famous women in the world, their journey has given them immeasurable skills. This knowledge has<br />

elevated them to be world class educators and influncers. Ted and Jason are the founders of the Ted Gibson Advanced Academy, the Ted Gibson Artistic<br />

Team and academy.tedgibson.com with the simple goal of sharing information, inspiring our community and elevating our industry.<br />

5 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


MONDAY on the MAIN STAGE<br />

MONDAY MAY 21 10:00AM - 10:40AM<br />

HATTORI HANZO SHEARS - ROY JAY WHITE<br />

Roy Jay White comes to the Hattori Hanzo cutting team with a powerful reputation in the world of Barbering. His family legacy as a forth generation barber<br />

has helped mold him into the cutting machine he is today. Roy Jay has 15 years of experience behind the chair and as a barbershop owner, and has<br />

created a national cutting system he calls Chop Suey , specializing in short hair cutting for both men and women. I want to deliver 100% accurate and<br />

researched information and valuable techniques in my teachings.<br />

Hattori Hanzo gives me the platform to teach artist who aspire to be creative and truly change the world. Roy Jay White’s 7 years of experience teaching<br />

in salons and as a platform artist have placed him in high demand. His high energy, motivational delivery and infectious passion can assure you that when<br />

he enters the room and delivers a seminar you will leave and not forget this guy.<br />

MONDAY MAY 21 11:00AM - 11:40AM<br />

EL PATRON<br />

EDDIE GOMEZ<br />

Eddie “Stainer954” Gomez is El Patron’s elite international platform artist. Mr. Gomez is a native of Hollywood, Florida. His immense passion for barbering began<br />

as early as middle school and later led him to orchestrating free haircuts to his peers and classmates. Immediately following High School graduation, he enrolled<br />

himself in Hollywood Institute of Beauty Careers, where he obtained a Master Barber License.<br />

In 2011, he founded Florida’s Greatest Barbershop in Davie, Florida where he hosts an elite clientele of NFL, NBA and MLB players, in addition to some of the hottest<br />

artists in the music industry. When he isn’t busy blazing the globe with El Patron, Mr. Gomez hosts and judges barbering battles throughout the United States.<br />

MONDAY MAY 21 12:00PM - 12:40PM<br />

HATTORI HANZO SHEARS - JUSTIN THOMAS<br />

Justin Thomas, “the prodigy”, is platform artist and international artistic director for Hattori Hanzo Shears. Justin is progressively changing our industry with<br />

his unmatched style and aggression to bend the fundamental rules of hairdressing. In his class you will be challenged to open your mind and explore your<br />

own natural talents and be uplifted to regain your inspiration as a true hairdresser.<br />

Discover the true meaning why we entered this industry by not learning HOW to cut hair, but by learning WHY we do. This is the why behind the how. Justin<br />

has been educated, trained, and collaborated with some of the biggest names in the industry from Beverly Hills to New York and San Francisco.<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com 6


MONDAY on the MAIN STAGE<br />

MONDAY MAY 21 1:00PM - 1:40PM<br />

PERLACOLOR - YANCEY EDWARDS<br />

Emmy Nominated from his work as head stylist on The View, Yancey Edwards knows hair. Since 1997, Yancey has been trained by some of the leaders in<br />

the hair industry and recently has been working with Oprah’s on Soulful Conversations as a key hairstylist. From braids to cutting and color in between,<br />

this man with the creative hands know how to light up the room.<br />

MONDAY MAY 21 2:00PM - 2:40PM<br />

THE SALON PROFIT - JOE ANTHONY<br />

Joe Anthony has rocked the minds of hairdressers all over the globe with his systematic, money-making approach to the beauty industry. Joe Anthony is a<br />

member of Farouk Systems Global Board and is also part of the Creative Artistic Design Team. He is the owner of the Award winning salon Hair Dimensions in<br />

Victoria, Texas with 23 years of experience developing platform educational programs igniting the creativity of salon owners and changing lives around the world.<br />

Joe Anthony has also been personally involved with several of the largest, groundbreaking product launches in the history of the beauty industry. His list includes<br />

the world renowned CHI flat Iron, the first Ammonia-free lightener, high lift color lightener, and the first ammonia-free cream hair color. Most recently, he helped<br />

launch the Kardashian Beauty Line of styling products and tools in Dubai. He has also recently launched the new ammonia-free liquid hair color line for Farouk<br />

Systems, a subsidiary of the CHI company.<br />

MONDAY MAY 21 3:00PM - 3:40PM<br />

PASSINI GROUP/OURO (IN SPANISH)<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com 7


SUNDAY on the TECH STAGE<br />

SUNDAY MAY 20 9:00AM - 9:40AM<br />

GRIP-IN EXTENSIONS<br />

FELINI - GRIP-IN EXTENSIONS<br />

Grip-In Extensions is a revolutionizing way at looking at todays hair styles. This patented grip in technology will help stylists extend a bob cut as<br />

as well as adding to the length and volume. There is no damage no commitment and no long term recovery from grip in extensions. Stylists<br />

can now offer extensions as retail, but as added blow dry service, adding color without the chemical, and go from short to long quickly!<br />

SUNDAY MAY 20 10:00AM - 10:40AM<br />

#BLENDLIKEABOSS: EXPERT HAIR EXTENSION BLENDING TECHNIQUES<br />

SHEA WHITE - DONNA BELLA<br />

We’ve all seen embarrassingly obvious hair extensions! The dead giveaway is the glaring gap between someone’s own shorter-length hair,<br />

and the longer extensions that flow beneath. In this session, you’ll uncover how to expertly blend extensions by learning how to recommend<br />

the proper amount of extensions for your client’s hair type and by learning the four key components to blending extensions: Determining<br />

the length, framing the face, connecting the layers between your client’s hair and the extensions, and polishing and detailing your work.<br />

SUNDAY MAY 20 11:00AM - 11:40AM<br />

JUSTIN KACE<br />

Justin Kace is CEO of JustinKace Products and the publisher of Prostylin Hair Magazine. He is a well-respected, sought after educator,<br />

platform artist and motivational speaker. He has also developed a line of beauty professional products and tools that consist of shears,<br />

magnetic wristbands and hair care products.<br />

SUNDAY MAY 20 12:00PM - 12:40PM<br />

BORBOLETA BEAUTY<br />

MEGAN TANDBERG - BORBOLETA<br />

Defining beauty with Borboleta is a partnership committed to continued education and support in the art of lashing. We call it the “Borby<br />

Difference”. From our unique yarn fiber lashes to our world renowned training courses, it’s easy to see why the top lash artists, studios and<br />

salons choose Borboleta. Step into our world and see how better education, products and support equals better results, repeat customers,<br />

and increased revenue. You never stop improving so we never stop evolving — and together we continually strive to be the best at what<br />

we do... making the world beautiful.<br />

SUNDAY MAY 20 1:00PM - 1:40PM<br />

BRIDAL BEAUTY<br />

JESSICA MARTIN<br />

Cosmetics made with love and infused with glam. Never trendy but a true expression of timeless beauty and elegant functionality for the<br />

everyday woman.<br />

SUNDAY MAY 20 2:00PM - 2:40PM<br />

LASHING WITH MERAKI<br />

CAMMY NGUYEN + ANGELE’ FUENTES - MERAKI LASHES<br />

Cammy and Angele will be discussing how to improve your skills as a lash artist and will show how to use our pre made volume fans.<br />

SUNDAY MAY 20 3:00PM - 3:40PM<br />

HAIR FIBERS<br />

CHRIS PORTER - LOOK THICK<br />

LOOK THICK is committed to providing you with the highest quality of hair fibers at the lowest prices. Also we offer top notch customer service and<br />

treat you as our family!<br />

SUNDAY MAY 20 4:00PM - 4:40PM<br />

SALONBOSS<br />

HELGA BUCY - SALON BOSS<br />

Secrets to opening and keeping your salon/suit, negotiating your lease, salon build out. How to own it and still be a stylist! All about accomplishing<br />

our passion and our dreams.<br />

8 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


HAIR TRENDS<br />

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM<br />

SUNDAY MAY 20 10:00AM - 11:00AM<br />

LET’S KICK SOME BRASS!<br />

ELAINE TRAVIS - EXPERT COLOR SOLUTIONS<br />

ROOM 370E<br />

The number one struggle in hair color is fighting brass. I will share with you how to avoid it and how to fix it in this eye opening class. Blondes, brunettes<br />

and redheads will all benefit from your new approach to brass free color when you understand how it is really created. You will become the “go to”’<br />

expert in your area when you master this understanding of avoiding unnecessary warmth and your new guest count will soar!<br />

SUNDAY MAY 20 1:00PM - 2:00PM<br />

COLOR FLOW<br />

CHRIS NOBLE - HAIRCOLOGY PRODUCTS<br />

ROOM 370A<br />

Have you ever preformed a coloring service and once you were done the excitement went out the window? Does color melting, shadow roots, neon<br />

colors are just getting the grey completely out of your clients hair sound exciting? This class will demonstrate the latest color technique while giving tips<br />

on how to prevent hair damage and getting the desired color the first time. Color should flow and not stand still. See you in class!<br />

• Why is color placement so important<br />

• Discuss how you determine which technique is best to use<br />

• Demonstrate techniques<br />

• Conditioning phase<br />

• Q & A<br />

• Explain why the cap is played out<br />

SUNDAY MAY 20 1:00PM - 2:00PM<br />

UNLOCING THE SECRETS: LOCING STRAIGHT HAIR<br />

ROOM 371A<br />

JUSTIN KACE<br />

Many people are embracing their desires to go natural and start their loc journey. However many wont or delay the process due to the reluctance to<br />

cut their relaxed or permed hair and start from the natural texture. Creating locs for straight hair requires a totally different technique then used for kinky<br />

textures. Gain knowledge and insight on how to preform loc services for all hair types and textures. These services can be applied to everyone including<br />

Caucasian, Asian, Dominican, and African Americans with straight hair.<br />

• Tools & Supplies Needed<br />

• Locing Straight Hair Techniques<br />

• Loc Maintenance<br />

• Marketing<br />

SUNDAY MAY 20 1:00PM - 2:00PM<br />

PREPARING THE HAIR FOR UPDO’S (BILINGUAL)<br />

ROOM 370B<br />

SHANTEL - PASSINI GROUP<br />

SUNDAY MAY 20 11:00AM - 12:00PM l MONDAY MAY 21 1:00PM - 2:00PM ROOM 371B<br />

CUTTING THE CLASSIC BOB THE SASSOON WAY!<br />

ANDREA SUZANNE FREED<br />

Step-up your game... Get out from under your bad name. Do people think they could cut their own hair because you can’t? Take a class in advanced<br />

hair cutting. Learn to use more than your imagination in cutting the CLASSIC BOB!<br />

SUNDAY MAY 20 2:00PM - 3:00PM<br />

HAIR COLOR SIMPLIFIED BACK 2 BASIC COLOR WHEEL<br />

ROOM 370F<br />

TEE LEO<br />

Tee Leo ,taking it back to basic where it all began for hair color the first step is comprehending the color wheel. Learning the<br />

primary,secondary,tertiary , warm and cool colors is a must to becoming a strong colorist. Tee knows that knowledge is power so with that in<br />

mind she has come up with Back 2 Basic in hair coloring. Tee’s passion is to be a great educator by using the KISS method “Keep it Simple”.<br />

10 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


HAIR TRENDS<br />

SUNDAY MAY 20 1:00PM - 2:00PM l MONDAY MAY 21 1:00PM - 2:00PM ROOM 370C<br />

HAIRCUTTING TECHNIQUES THAT MAKE SENSE<br />

CHUCK CAPLE<br />

Successful hair cutting may be considered a complex study, but there is a simplistic approach that “every” stylists young & old...beginner or advanced<br />

can use. Chuck has simplified hair cutting like no other trainer around. All haircutting...no matter what the shape, is built on specific principles and theory.<br />

But effective teaching and understanding of successful hair cutting is having an educator who is capable of teaching it in a way that even a child can<br />

understand. Chuck is the guy you’ve been looking for, for years to make hair cutting so simplified that you can walk away mastering the cut. It isn’t the<br />

art of cutting that has puzzled stylists for years....it’s the absence of having the right kind of educator to teach it to you. This is a “must see” class!<br />

SUNDAY MAY 20 10:30AM - 11:30AM l MONDAY MAY 21 1:15PM - 2:15PM ROOM 371A<br />

THE NEW BALAYAGE AND HAIR CUTTING COLOR WORLD <strong>2018</strong>-2019<br />

WITH TECHNI-TONE JAVIER RUEDA - RECAMIER PROFESSIONAL<br />

Working in the hair industry for 21 years Javier has traveled all around the world showcasing his master abilities in make up,color, cutting and styling<br />

under companies like SALONIN of Recamier, Wella, Victoria Secret. He has also been an educator for more the 16 years sharing his skills and giving<br />

tips in Hair show’s, Ocean Drive Magazine, TV <strong>Show</strong>’s, His unique eye for aesthetics, beauty, fashion and design helps him give each client a<br />

unique look that works for them. He takes into consideration his client’s lifestyles and the desired image that they want to project. Not only will you<br />

have a fresh and trendy look each time you leave his chair you will also leave with knowledge of how to maintain that look at home. According<br />

to Javier, nothing is sexier than healthy and shiny hair! Certified in Vidal Sasson Color and Cutting, Pivot Point, TONY&GUY<br />

MONDAY MAY 21 2:30PM - 3:30PM<br />

COLOR IS THE KEY TO HAPPINESS<br />

ROOM 370A<br />

CHRIS NOBLE - HAIRCOLOGY PRODUCTS<br />

Covering grey, lifting level 1 to level 9, and achieving a true fantasy color on your clients can be a challenge. Learn the secrets to predictable color<br />

results while repairing the hair in one step and will protect clients natural curl pattern.<br />

• Review the structure of hair, color types, & level system<br />

• Discuss grey hair foundation, pigment replacement, structure<br />

• Review color level and develop formulas of desired color “fantasy color”<br />

• How to protect hair & reconstruct before, during and after color service<br />

• Explain why hair loses curl pattern during color services and how to save<br />

the natural curl<br />

SUNDAY MAY 20 2:30PM - 3:30PM l MONDAY MAY 21 2:30PM - 3:30PM ROOM 370C<br />

IF YOU DON’T KNOW FORMULATION, YOU DON’T KNOW COLOR<br />

CHUCK CAPLE<br />

Color problems come up frequently simply because of a lack of knowledge and understanding of color formulation. Many stylists never consider color<br />

correction until the problem arises. They never prepare for it. There aren’t any standard color correction antidotes or list of solutions. It really depends<br />

on the problem at hand. The best answer to color correction is to know and understand complete “formulation”. The more you know about how to<br />

formulate and to write formulas, the more likely you are to be able to trouble shoot and correct your color problems. We will discuss several problem<br />

areas and determine the proper steps to fix them. So if you’re having correction problems....don’t miss this class.<br />

SUNDAY MAY 20 10:00AM - 11:00AM<br />

3 STEPS TO BECOMING A POWER CUTTER<br />

CANDACE WALLS + BONNIE MEGOWAN - BONIKA SHEARS<br />

ROOM 370C<br />

3 Steps to Becoming a Power Cutter Educator Candace Walls and Bonnie Megowan Candace Walls will walk you through her secrets<br />

that have made her an award winning power cutter. Learn how to create unique shapes and forms on EVERY salon guest. These<br />

customized signature cuts will set you apart from the other stylists. In this class you will discover how to: • Understand the lines in<br />

haircutting to achieve stunning results • Map your cut for maximum efficiency • Select specific cutting tools for specific tasks in order to<br />

speed your work • Be confident knowing how and when to cut hair wet or dry. You will also learn from shear expert, Bonnie Megowan<br />

easy tips for making the shears you already own work more proficiently.<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com<br />

11


HAIR TRENDS<br />

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM<br />

MONDAY MAY 21 10:00AM - 11:00AM<br />

CONTEXT CUTTING<br />

JUSTIN THOMAS - HATTORI HANZO SHEARS<br />

ROOM 370B<br />

Using reference points on the head and other techniques to understand all cutting methods.Class will cover a comprehensive guide to understanding<br />

existing skill utilizing distribution and reference points on the head. Mastering looks like the “Long Bob,” “corrective haircutting” and enforcing the use of<br />

“Hard line” Vs. “Soft Line” hand positioning. All participants will receive extensive focus on body mechanics and positioning to better health and applied<br />

methods in cutting. These methods are simple enough for the newest stylist yet advanced enough for the more seasoned professional.<br />

SUNDAY MAY 20 10:45AM - 11:45AM l MONDAY MAY 21 1:00PM - 2:00PM ROOM 370B<br />

CHOP SUEY TEXTURIZING<br />

ROY JAY WHITE - HATTORI HANZO SHEARS<br />

Join Hattori Hanzo as Roy Jay White demonstrates shear techniques focused on short hair trends that will help you execute today’s hottest pixie<br />

haircuts and men’s classic styles. This is a Low Fi class with all cutting being done exclusively with shears. Techniques that will be featured are Chop Suey<br />

Texturizing, Yosh Technique, and Scissor Over Bone, Efficiency BTC and Proper Shear Selection.<br />

MONDAY MAY 21 1:00PM - 2:00PM<br />

TEXTURE REFORM BLOWOUT<br />

ROOM 370A<br />

CHRIS NOBLE - HAIRCOLOGY PRODUCTS<br />

A blowout is more than a simple blow dry and flat iron. In order to achieve the fullness, bounce, and movement clients desire their texture has to be<br />

reformed which starts before you shampoo the hair. Join Chris to unlock the mysteries of the popular blowout on African American hair. This class will also<br />

discuss how to utilize hydroxides to elongate tightly coiled hair and proteins and extend the blowout which will increase your service ticket. Stop burning<br />

hair, wasting time with dangerous gases, and learn to reform that texture for the look your clients desire and will love. Guaranteed!<br />

• Define what a blow out really is<br />

• Explain the difference between blow out, Dominican blow out, Brazilian blow out, silk press<br />

• Review hair types and textures<br />

• Review product knowledge<br />

• Unveil how to repair damage hair during the blowout process<br />

• Demonstrate and explain blow out process steps<br />

• Tips to create silky hair<br />

• Discuss tools needed<br />

• Retail discussion<br />

MONDAY MAY 21 11:00AM - 12:00PM<br />

ROOM 370F<br />

HAIR COLOR SIMPLIFIED BACK 2 BASIC THE LEVEL SYSTEM<br />

TEE LEO<br />

After comprehending the color wheel now it time for the level system. The level system identifies colors starting from a level 1 to 10 or darkest to<br />

lightest. The level system class you will be able to understand how to use the colors from the color wheel in the level system .Tee’s passion is to be<br />

a great educator by using the KISS method “Keep it Simple .”<br />

SUNDAY MAY 20 1:00PM - 2:00PM<br />

UNLOCK THE MYSTERY OF COLOR<br />

ROOM 370E<br />

ELAINE TRAVIS - EXPERT COLOR SOLUTIONS<br />

This class is ideal for salon professionals at any level of experience striving to become color experts. You will learn:<br />

A simple fool proof method of formulation using a basic math equation Marketing ideas to stand out from the competition and attract more<br />

clients. You will also learn how to exceed your client’s expectations and keep them loyal for life Understanding the 80/20 rule for success and<br />

the simple effective techniques to step up your color game.<br />

MONDAY MAY 21 11:30AM - 12:30PM<br />

ROOM 370B<br />

BOB’S HAIR CUTTING TECHNIQUE AND THE USE OF OURO PRODUCTS<br />

(BILINGUAL) URIEL - PASSINI GROUP<br />

12 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


HAIR TRENDS<br />

SUNDAY MAY 20 10:00AM - 11:00AM<br />

COLOR & BLOWOUT UNITE<br />

CHRIS NOBLE - HAIRCOLOGY PRODUCTS<br />

ROOM 370A<br />

Clients are requesting hi-lights, grey coverage, fashion colors and temporary straight hair without changing their curl pattern. These are obstacles that<br />

all stylist are facing. Join Chris for this power packed class of color and chemical free hair straightening. This class will break down how to convert and<br />

create color formulas for natural and relaxed hair, color placement tips, and solutions to common color mistakes. We will also cover chemical free blow out<br />

techniques that create silky, bouncy hair, and how to utilize heat and proteins to color, repair, and straighten. Be on time, you can’t afford to be late.<br />

• Discuss hair texture & porosity plays apart in coloring<br />

• Review how to create color formulas<br />

• Review how to cover natural grey hair<br />

• Demo color placement<br />

• Demo blowout techniques<br />

• Discuss common mistakes in blowouts and color<br />

MONDAY MAY 21 2:30PM - 3:30PM<br />

ROOM 371B<br />

Using The Sewing Machine or Sewn By Hand<br />

CROWN HAIR REPLACEMENT UNIT EUNICE JOHNSON<br />

MAKE THEM FAST<br />

MORE MONEY IN YOUR SALON<br />

Stop ordering closures and create them yourself for your client. Make these crown hair replacement units for your wig, quick weaves and your sew-ins<br />

clients as well. If you make them with the sewing machine they can last for months with proper care and maintenance. My clients love them because I<br />

make them fast and they look so natural. You can also have them pre-made for your clients, so they will be ready when they arrive. They are very sturdy<br />

and made very well with the ease of the sewing machine. You be greatly surprised at how much money you can make after you master this technique.<br />

• Q and A Session<br />

• Copyright by Eunice Johnson- Eunice’s Hair LLC<br />

• LICENSED INSTRUCTOR<br />

MONDAY MAY 21 11:00AM - 12:00PM<br />

MILLION DOLLAR HAIRCUTTING SYSTEM<br />

JOE ANTHONY<br />

ROOM 371A<br />

Guaranteed to deliver immediate success to hair dressers at any level. Joe will also be introducing the XAXA a salon success guide written and organized<br />

to grow professional beauty salons striving to take their business to the next level of organization.<br />

SUNDAY MAY 20 2:30PM - 3:30PM<br />

THE SILK BLOWOUT<br />

CHRIS NOBLE - HAIRCOLOGY PRODUCTS<br />

ROOM 370A<br />

Do you have clients who suffer from dry, frizzy, damaged, or curly hair? Is your client natural and want to go from silky straight to curly every week? Are<br />

you frustrated because you can’t seem to figure out the difference between Dominican blowouts, Keratin smoothing treatments, and how to flat iron the<br />

hair each week without damage? This class will teach you how to create the fabulous blowout look without extra heat damage, pointless roller setting<br />

or several flat iron passes. You will be able to give your clients beautiful, natural hair with lots of movement. As a bonus, students will also learn how to<br />

rebuild damaged hair while providing the blowout without additional steps or using deep conditioners under the dryer.<br />

• Explain the difference between blow out, Dominican blow out, Brazilian blow out,<br />

silk press<br />

• Review hair types and textures<br />

• Review product knowledge + Tools Needed<br />

• Unveil how to repair damage hair during the blowout process<br />

• Demonstrate and explain blow out process steps<br />

• Tips to create silky hair<br />

• Retail discussion<br />

SUNDAY MAY 20 11:30AM - 1:30PM<br />

COLOR CORRECTION<br />

ARLENE RENEY - SALON & SPA WHOLESALER<br />

ROOM 370F<br />

As a professional, you always want to achieve the most natural results with the least amount of damage to the hair. Fortunately, Oyster Perlacolor has<br />

created an arsenal of options when it comes to formulating the perfect hair color for each guest. This class will serve as an introduction to the multitude<br />

of color lines, lighteners, toners, bond builders, and corrective tools you will need to ensure your results meet each guest’s needs, while maintaining the<br />

health and integrity of their hair.<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com<br />

13


HAIR TRENDS<br />

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM<br />

SUNDAY MAY 20 1:00PM - 2:00PM<br />

MOLD MADNESS<br />

ROOM 371B<br />

CASSANDRA POWELL - STYLE STUDIO HAIR SALON<br />

CANCELED<br />

In this course “Mold Madness” we will discuss the importance of starting off with a strong foundation. As we know the foundation is the starting point of<br />

everything be it building a building, making a meal, or styling hair. Your foundation will determine how good the outcome will be. We will discuss the<br />

various types of molds used when styling hair and the purposes of using these mold techniques.<br />

• soft wave molds<br />

• straight molds for short cuts<br />

• Braid, gel, & cap molds for quick weaves<br />

• Twisted molds<br />

• Look + Learn<br />

• Bring Notepad, Pencil, Paper<br />

MONDAY MAY 21 10:00AM - 11:00AM<br />

COLORFUL CONVERSATION<br />

ROOM 370E<br />

ELAINE TRAVIS - EXPERT COLOR SOLUTIONS<br />

After 30 years of attending educational events I realized that the best tips and tricks that I learned were from conversations with other stylists at the<br />

coffee bar, lunch or ladies room breaks. Join me for this outside the box concept of learning where we will pass the microphone around the room and<br />

you can ask those questions that you have kept inside at prior classes because you were too shy to ask! Let me help you learn and grow in a safe and<br />

comfortable environment of judgement free sharing.<br />

SUNDAY MAY 20 2:30PM - 3:30PM l MONDAY MAY 21 2:30PM - 3:30PM<br />

YOU’RE NUTS IF YOU’RE NOT USING PROTECTION!<br />

YVETTE HOLLOWAY - JUST WRIGHT STYLES<br />

In this course, instructions and demonstrations of proper hair care and protective techniques, for primarily Natural but also Relaxed clients, will be<br />

provided for learners to produce healthy and natural looking styles while performing a Wuick Weave, Sew-In, and a Crochet style.<br />

MONDAY MAY 21 2:00PM - 4:00PM<br />

PRETTY IN PASTELS<br />

ROOM 370F<br />

CRISTINA KAISER + NATALI VAUL - SALON & SPA WHOLESALER<br />

Summer is here and our Instagram faves are getting those soft, pastel hair colors. Resisting the temptation to follow the trend can be a major challenge…<br />

so it’s time to stand-out and make a bold statement! Oyster Perlacolor has made it a lot easier. The Perlacolor Educators will share cutting-edge<br />

techniques and demonstrate our newest line of lighteners, pastel colors, semi-permanent conditioning masks, and bond builders that have been<br />

specially formulated to make your clients “Pretty In Pastels.”<br />

MONDAY MAY 21 11:00AM - 12:30PM<br />

EASE YOUR NATURAL FRUSTRATIONS<br />

ROOM 370A<br />

CHRIS NOBLE - HAIRCOLOGY PRODUCTS<br />

Since the natural hair movement, cosmetologist around the globe have suffered a drop in clientele. Don’t let this get you down; Chris is here to help<br />

revamp your business. A client going natural is simply a trend, however there are other reasons such as hair loss, dandruff, scalp irri-tations, texture<br />

changes, or tired of being burnt by the relaxer. Natural clients also love the ver-satility of wearing curly do’s one week, and having silky straight hair the<br />

next, but afraid their natural curl pattern will be weaken. This 2 part workshop will enter you into the world of tricol-ogy, and holistic healing of the hair<br />

and scalp which will enable you to identify the problem and solve the issue within the salon. You will also learn how to utilize natural proteins and low<br />

ther-mal heat to straighten curly natural hair which not only protects the clients curl pattern, but strengthens within resulting in a frizz free more defined<br />

pattern on their next shampoo. This will be a high educational impact class you can’t afford to miss!<br />

• Why are clients going natural<br />

• Is is really the relaxer causing hair damage<br />

• Discuss what the scalp and scalp is made of and how it functions<br />

• Discuss what hair needs to maintain healthy<br />

• Discuss factors that affect the hair and scalp outside of hair products<br />

• Review product ingredient knowledge<br />

• Uncover common harmful products we use In the salon besides relaxers<br />

• How to give the clients the look they want and maintain a healthy hair<br />

and scalp<br />

• Why retail is important<br />

14 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


EXTENSIONS + WEAVES<br />

SUNDAY MAY 20 10:00AM - 11:30AM l MONDAY MAY 21 10:00AM - 11:30AM ROOM 370D<br />

OUR HAIR YOUR WAY! INTRO TO CINDERELLA HAIR EXTENSIONS<br />

DENNISE ROSADO - CINDERELLA HAIR EXTENSIONS<br />

Does your resume include hair extensions? This overview will instruct on the benefits of six extension methods:<br />

•Classic – fusion extensions<br />

•I-Hair – I-tip extensions<br />

•Flat Tip I-Hair extensions<br />

•T-Hair – tape extensions<br />

•Cinderella Hair Strips – 3” wide piece secured in place with I-Links<br />

•Cinderella Hair Veil – 30” Wide continuous row of human Remy hair<br />

Learn which technique to choose for each salon guest, discover how extensions can grow your salon business by adding length, volume or<br />

chemical free hi-light, understand how combining multiple methods can increase your income and save your guest valuable time.<br />

SUNDAY MAY 20 1:00PM - 2:00PM l MONDAY MAY 21 1:00PM - 2:00PM ROOM 370D<br />

GROW YOUR EXTENSION BUSINESS<br />

ALYSSA ROMERO + TAYLOR BOULTON - HALOCOUTURE<br />

Experience the versatility of HALOCOUTURE Extensions and learn how to grow your business using a variety of the brand’s products<br />

including Tape-in extensions, the Original Halo, Layered Halo, Ponytail, and the Fall. HALOCOUTURE TOP EDUCATORS Alyssa Romero and<br />

Taylor Boulton will give an in-depth look at each product and show you how you can increase your profits with minimal effort.<br />

MONDAY MAY 21 2:30PM - 3:30PM<br />

THE MALAYSIAN WEAVE<br />

JUSTIN KACE<br />

ROOM 371A<br />

Learn how to become a hair weaving specialist and do a full sewn weave in less time without braids. This method creates smooth, natural looking,<br />

free flowing extensions that will last for up to 3-4 months with proper maintenance and care. Explore new opportunities by enhancing your skills and<br />

increasing productivity while increasing your profits.<br />

•Tools and Supplies Needed<br />

•Hair Prep<br />

•Parting and Sectioning Technique<br />

•Proper Ring Placement<br />

•Removal Technique<br />

•Marketing Strategies<br />

SUNDAY MAY 20 2:30PM - 3:30PM l MONDAY MAY 21 2:30PM - 3:30PM ROOM 370D<br />

CAPELLI HAIR EXTENSIONS<br />

SOL SLIMAN<br />

Join us for this training session on TAPE by Capelli Hair Extensions. Take your skills to the next level and quickly increase your income by<br />

offering one of the hottest hair services of the moment. You will learn how to conduct a consultation, determine what to order, how to<br />

apply and remove TAPE, color matching/blending, placement, how to cut and blend seamlessly, care and maintenance. You will also<br />

get a bonus introductory demo of the new Mago by Capelli. The most natural and organic approach to hair extensions!<br />

MONDAY MAY 21 10:45AM - 12:30PM<br />

NO BRAID, NO GLUE AND NO TAPE - HAIR WEAVE<br />

ROOM 371B<br />

EUNICE JOHNSON<br />

One of the most popular methods of hair weaving in the market today. Learn how to sew in tracks that looks very natural and undetectable.<br />

LEARN HOW:<br />

The No Braid, No Glue and No Tape Technique is done correctly!<br />

Demo on how to use the Weaving Tools<br />

How long does the technique last?<br />

Placement of the wefted hair<br />

What type of maintenance products do I use?<br />

How do I remove the tracks?<br />

Question and answers Session<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com 15


BUSINESS OF BEAUTY<br />

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM<br />

MONDAY MAY 21 2:30PM - 3:30PM<br />

ROOM 371D<br />

RECRUIT: HOW TO ATTRACT, ENGAGE AND RETAIN GREAT PEOPLE<br />

AMY CARTER - EMPOWERING YOU<br />

• A practical guide to the best practices in hiring new employees<br />

• Start hiring team members confidently, skillfully and professionally<br />

• Make right hiring decisions the first time; avoid costly mistakes<br />

SUNDAY MAY 20 1:00PM - 2:00PM ((FOR OWNERS AND MANAGERS ONLY))<br />

ROOM 371C<br />

TOP 3 SECRETS TO CREATE A PROFITABLE AND THRIVING SALON AND SPA<br />

DEREK MALDONADO - INSPIRING CHAMPIONS<br />

YOU WILL LEARN:<br />

•The 3 ways you should be compensated as a business Owner<br />

• The 9 reasons most salons won’t make it to their 10 anniversary<br />

• A proven formula to determine exactly how much your business must generate inservice sales to justify your current rent and produce a profit.<br />

• How to build a strong and successful culture that will boost the performance of your team<br />

• What action steps to take in order to start your journey in creating more profit<br />

This workshop is a MUST for Owners & Managers who understand the importance of creating a profitable and thriving business.<br />

SUNDAY MAY 20 1:00PM - 2:00PM l MONDAY MAY 21 1:00PM - 2:00PM ROOM 382C<br />

LIFE/WORK HARMONY<br />

ZAN RAY SALON COACH AND TOM COLLINS<br />

• Finding harmony in your life and work<br />

• Carving out time for yourself<br />

• Finding the fun and enjoyment in your life and work<br />

• Deliberate attention to self-care<br />

This is a thoughtful and interactive class with:<br />

• Handouts • Self appointment activity schedule and prizes!<br />

After this class you’ll have a new understanding of harmony instead of balance, a beneficial blending of your life/work harmony, and<br />

a greater sense of personal control.<br />

SUNDAY MAY 20 10:00AM - 11:00AM l MONDAY MAY 21 10:00AM - 11:00AM ROOM 371C<br />

12 WAYS TO MARKET YOUR BUSINESS ALI DAVIDSON - ASSOCIATED HAIR PROFESSIONALS<br />

financially drained? Whether you re trying to fill your chair or the entire salon, creating a marketing strategy shouldn t be intimidating it should be<br />

exciting! In this class you ll learn simple, cost-effective ways to broaden your reach and increase your bottom line. Join us to add new strategies to your<br />

toolbox and give new life to your tried and true methods.<br />

SUNDAY MAY 20 10:30AM - 11:30AM l MONDAY MAY 21 10:30AM - 11:30AM ROOM 371E<br />

YOUR SALON & SOCIAL IMPACT AND HOW TO THRIVE<br />

KIM BECKER - HELLO GORGEOUS<br />

There are more than 80,000 salons in the United States. There seems to be a salon on every corner. How do you make your salon standout in such a<br />

beautifully crowded world? Join Kim as she shares her more than 30 years of experience in the beauty industry for an inspiring and uplifting presentation<br />

and learn how to create positive social impact in your community that will be beneficial to your business, your team and that will fill your heart.<br />

Kim will share with you what she has seen 1st hand in the salon industry and the ripple effect that “doing good” can have in your salon. Kim will educate<br />

you on ways to give back that won’t cost you an arm and a leg and ideas on how to contribute to your community in a bigger way and thrive.<br />

16 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


BUSINESS OF BEAUTY<br />

SUNDAY MAY 20 1:30PM - 2:30PM<br />

DOES YOUR SALON REFLECT YOUR BRAND?<br />

PAULA HUTCHINSON - SECOND TO NONE SALON<br />

ROOM 371E<br />

Paula Hutchinson is back with a class that focuses on developing a brand that can increase your income. The class is designed to help individuals get<br />

to the root of why they may not be maximizing their full potential and make corrections. This class will cover turning your brand around, trademark tools,<br />

and adding value to your brand that will fit your budget. Get the scoop on industry trends and get your brand to attract the consumers needed for<br />

growth and success. The class includes:<br />

• Materials to take back to the salon<br />

• Understanding of how a brand can make or break a salon image<br />

• Get information on brand development trends<br />

MONDAY MAY 21 2:30PM - 3:30PM<br />

ROOM 371C<br />

BEAUTY BASICS: STRIVING AND THRIVING IN THE WORLD OF BEAUTY<br />

TUVIANA COOPER - BEAUTY MARK<br />

Here we will discover ways to set ourselves apart from the rest, covering things that can be essential to staying ahead in the world of beauty.<br />

• Professionalism<br />

• Client awareness<br />

• Best ways to help with Booking and how to handle overbooking crisis<br />

• Jobs that are best when entering into the world or while we are already<br />

veteran in this here field<br />

• How to treat co workers and employers in salon<br />

• Calculating income for end of the year taxes<br />

• Is Booth Rent better or working as a commissioned operator when<br />

entering into self employment<br />

SUNDAY MAY 20 2:30PM - 3:30PM<br />

ACCELERATED BUSINESS SUCCESS<br />

ROOM 371D<br />

AMY CARTER - EMPOWERING YOU<br />

• The simple methods to creating a PROFITABLE business model that works<br />

• Gain the tools needed to succeed as owners and managers<br />

• Tested systems to empower your team and develop a winning culture<br />

MONDAY MAY 21 1:00PM - 2:00PM l (For Owners, Managers and ALL Technicians)<br />

ROOM 371C<br />

HOW TO BECOME A $100,000 TO $200,000 SALON/SPA PRO<br />

DEREK MALDONADO - INSPIRING CHAMPIONS<br />

We’ve Already Helped THOUSANDS Accomplish This! Now You Can Too!<br />

WOULD YOU LIKE TO….<br />

•Work LESS and make MORE?<br />

•DOUBLE your Income WITHOUT seeing MORE clients?<br />

•Learn PROVEN tips & systems to instantly GROW your business?<br />

YOU WILL LEARN:<br />

•How to ADD $100+ to your book EVERY DAY!<br />

•3 PROVEN ways to BOOST your income by $10,000 to $20,000 NOW!<br />

•The SECRET to working SMART vs HARD & create more Life/Work balance<br />

•How to make MORE MONEY with FEWER clients and WITHOUT raising prices<br />

If you are seeking PROVEN ways to EARN MORE and WORK LESS than this is the class for YOU!<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com 17


BUSINESS OF BEAUTY<br />

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM<br />

SUNDAY MAY 20 10:00AM - 11:00AM<br />

PROFIT ACCELERATOR<br />

AMY CARTER - EMPOWERING YOU<br />

ROOM 371D<br />

• Roadmap to your profitability<br />

• Launch your business with money management tools<br />

• Learn the secrets to drive your business to growth<br />

SUNDAY MAY 20 1:00PM - 2:00PM l MONDAY MAY 21 1:00PM - 2:00PM ROOM 371D<br />

BOSS UP TONI TONI - STUDIO 4:13<br />

A course design to educate Artistic Designers (Barbers, Hairstylist, Make Up Artist, Nail Technicians & Estheticians) on how to transition from Commission to<br />

Entrepreneurship. Class will walk professionals through getting their Dream Business from conception to doors open. In Detail: are you an entrepreneur,<br />

your plan-blue print, organization, and rebuilding clientele as an entrepreneur (Branding).<br />

MONDAY MAY 21 10:00AM - 11:00AM<br />

THE ULTIMATE MONEY-MAKING MACHINE<br />

ROOM 371D<br />

AMY CARTER - EMPOWERING YOU<br />

• Walk away with wealth strategy steps<br />

• Simple secrets to making more by working less with a profitable team<br />

• Create the building blocks of your business model<br />

• Learn how to avoid common mistakes many owners make<br />

SUNDAY MAY 20 10:00AM - 11:30AM l MONDAY MAY 21 10:00AM - 11:30AM ROOM 382C<br />

3 POWERFUL STEPS TO RAISING YOUR PRICES<br />

ZAN RAY SALON COACH AND TOM COLLINS<br />

If you know you need to raise your prices and but are afraid to do so, this is the class for you! You will learn how much to raise your prices<br />

while exerting your professional power. By changing a few factors, you will learn to increase your revenue significantly!<br />

SUNDAY MAY 20 12:00PM - 1:00PM l MONDAY MAY 21 1:00PM - 2:00PM ROOM 371E<br />

YOU CAN HAVE A SALON TOO - SALON BOSS SECRETS<br />

HELGA BUCY - SALONBOSS<br />

Secrets to opening and keeping your salon/suit, negotiating your lease, salon build out. How to own it and still be a stylist! All about accomplishing our<br />

passion and our dreams.<br />

MONDAY MAY 21 11:30AM - 12:30PM<br />

I SURVIVED BEAUTY SCHOOL, NOW WHAT?<br />

CASSANDRA POWELL - STYLE STUDIO HAIR SALON<br />

ROOM 370E<br />

In this course we will review key points from the book “I Survived Beauty School, Now What”. This book is a guide to help newly graduated beauty/<br />

barber industry students as well as seasoned stylist get started in the beauty industry or get re-established in the industry. Often times after graduation<br />

you are left on your own to figure out what’s next with minimum information on your path to begin your career. “I Survived” was created to eliminate<br />

many of these common mistakes and help you to avoid wasting time and money in the beginning of your career. “ I Survived” contains information on<br />

establishing a business, branding, marketing, continuing education, and much more.<br />

• Determining booth rental versus a commission based stylist<br />

• How to build your clientele<br />

• Continuing Education and the importance<br />

• Information on getting your business in order<br />

• The importance of a mentor and tips on obtaining one<br />

• Marketing and advertising<br />

18 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


EXHIBITOR LIST<br />

BOOTH EXHIBITOR BOOTH EXHIBITOR<br />

133 #1 LASH AND BEAUTY<br />

236 ABOVE SHEARS<br />

609 ABSOLUTE MARKETING / PRIVATE LABLE DENTAL<br />

629 AGICI RELAXATION/ DR. FUJI<br />

416 ALFALFA NAIL SUPPLY<br />

222 AROMATHERAPY JULISSA CORP / VOLCANIC ASH<br />

733 AVAS COSMETICS<br />

415 BEAUTE TSURU<br />

516 BELLA TERRA COSMETICS<br />

742 BG RETAIL<br />

210 BIBI BEAUTY PRODUCTS<br />

623 BLINC INC.<br />

201 BLING BLING<br />

733 BLUE LION<br />

333 BODY BLESSINGS<br />

96 BONIKA SHEARS<br />

428 BORBOLETA BEAUTY<br />

422 BOSS BEAUTY MAKE UP ACADEMY<br />

128 BRONNER BROTHERS<br />

245 BB PROFESSIONAL / NEW EXPRESSIONS<br />

523 CALIFORNIA MANGO<br />

410A CAPELLI HAIR EXTENSIONS<br />

540 CHELLA BROW BAR<br />

402 CHRISTRIO<br />

328 CINDERELLA HAIR<br />

116 DA GUAGE<br />

548 DERMA MEDTECH<br />

528 DIAMOND SALON PRODUCTS / MAG SHEARS<br />

228 DIGITAL VACATION QUEST / SOUTHERN JOURNEYS<br />

616 DONA ANA<br />

302 DONNA BELLA<br />

440 DOUBLE DARE SPA<br />

141 DR. LAKEISHIA MONTGOMERY<br />

534 EL PATRON<br />

239 EUNICE JOHNSON<br />

322 EVAELECTRIC<br />

233 EXPO ENTERPRISE<br />

640 GERARD COSMETICS<br />

235 GLAM MICROBLADING & EYELASH EXTENSIONS<br />

647 GRIP IN EXTENSIONS<br />

545 HAIR UNDERWORLD<br />

502 HALOCOUTURE EXTENSIONS<br />

446 HATTORI HANZO SHEARS<br />

521 HITRUST HAIR<br />

227 HOLLYWOOD STYLE<br />

103 HOUSTON BEAUTY & BARBER ASSOCIATION<br />

639 HOUSTON WELLNESS BOUTIQUE MEDSPA<br />

702 HUINI USA BEAUTY, LLC<br />

734 IRIDIUM<br />

122 JRL USA<br />

140 JUSTIN KACE<br />

434 KAMEL DISTRIBUTIONS<br />

242 KASHI SHEARS<br />

334 KERAMER CORP / RECAIMIER<br />

340 KERAMER CORP / RECAIMIER<br />

105 KLUTCH COSMETICS<br />

309 LA PARFAIT COSMETICS<br />

246 LASH AFFAIR<br />

93 LECHAT NAIL CARE PRODUCTS<br />

621 LIC SALON APPAREL INC.<br />

127 LIPSENSE BY SENEGENCE<br />

739 LOOK THICK<br />

215 LUXE INK<br />

223 MAG INOVATIONS<br />

218 MANE CAPER<br />

317 MERAKI LASHES<br />

316 MIA SECRET / HEY BEAUTIFUL NAIL SUPPLY<br />

522 MIDWEST BODY SUGARING SUPPLY<br />

86 MONAT GLOBAL<br />

624 MORPHE BRUSHES<br />

410B NANO DRY FIX<br />

420 NATULIQUE<br />

315 NOUVEAU CONTOUR<br />

645 NUREVOLUTIONS<br />

240 NU YU TEETH WHITENING<br />

85 OTTO TRADING INC<br />

637 OURO<br />

546 PATTY’S INTERNATIONAL BOOKS<br />

224 PERCEPTO INC<br />

339 PEREG MILANO<br />

202 PERLACOLOR / SALON & SPA WHOLESALER<br />

221 PRESTO SHEARS<br />

740 PRET A PORTER<br />

627 QINGDAO BLANDA EYELASH FACTORY<br />

641 QUALITY HAIR AND SOLUTION<br />

87 R.P.I. MARKETING<br />

521 ROYAL BEAUTY GROUP<br />

633 SALON BOSS<br />

323 SALONCORE<br />

321 SPA EQUIPMENT DIRECT<br />

101 SPA EQUIPMENT GALLERY<br />

510 SPA SOURCE INTERNATIONAL<br />

209 STATE FARM<br />

735 STRAWBERRY LIPO<br />

347 STUDIO 4:13<br />

635 STYLISTWEAR<br />

524 TAKARA BELMONT USA<br />

139 TDLR<br />

345 THE MEN’S GROOMER<br />

216 WAVE GEL<br />

95 WIZARD SHEARS<br />

136 XAXA BY JOE ANTHONY<br />

20 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


EXHIBITOR FLOORPLAN<br />

MAIN STAGE<br />

647<br />

548<br />

347<br />

248<br />

247<br />

148<br />

746 546 446<br />

645 546<br />

345<br />

246<br />

245<br />

146<br />

FOODCOURT<br />

742<br />

740<br />

739<br />

640<br />

641<br />

540<br />

639<br />

440<br />

340<br />

339<br />

242<br />

240<br />

241<br />

239<br />

142<br />

140<br />

141<br />

139<br />

734<br />

733<br />

637<br />

635<br />

633<br />

534<br />

434<br />

334<br />

333<br />

236<br />

234<br />

235<br />

233<br />

136<br />

134<br />

133<br />

TECH STAGE/<br />

FANTASY HAIR<br />

624<br />

MORPHE<br />

629<br />

627<br />

623<br />

621<br />

528<br />

524<br />

522<br />

428<br />

523 422<br />

521 420<br />

328<br />

322<br />

228<br />

323 224<br />

321 222<br />

112<br />

227<br />

227<br />

223<br />

221<br />

130<br />

128<br />

124<br />

122<br />

129<br />

127<br />

125<br />

317 218<br />

516<br />

416<br />

616 415 316<br />

215 116<br />

315 216<br />

BARBER<br />

COMP<br />

STAGE<br />

510<br />

410B 410A<br />

309<br />

210<br />

112<br />

209<br />

110<br />

112<br />

110<br />

702<br />

502 402 302 202<br />

102<br />

107<br />

105<br />

103<br />

101<br />

ENTRANCE<br />

85 86 87<br />

94 95 96<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com<br />

21


MEN’S TRENDS<br />

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM<br />

SUNDAY MAY 20 10:00AM - 11:00AM<br />

5 SIMPLE STEPS TO A GREAT MEN’S HAIRCUT<br />

JASON SCHNEIDMAN - THE MEN’S GROOMER<br />

ROOM 370F<br />

A good haircut styles itself. The quick men’s haircut formula that will speed you up, grow your clientele and have clients saying this is their best grow<br />

out they have ever had!<br />

MONDAY MAY 21 9:30AM - 10:30AM<br />

ROOM 372D<br />

INTELLECTUAL PROPERTY 101: UNDERSTANDING TRADEMARKS<br />

CURTIS BORDENAVE<br />

One of the largest sources of intangible value in a company is its Name/Trademark. Is yours protected? Do you own your brand?<br />

This session is an intensive introduction to intellectual property, with an emphasis on trademarks and copyrights. Your instructor, Curtis Bordenave, will<br />

discuss the process and importance of owning your brand.<br />

MONDAY MAY 21 11:00AM - 12:00PM<br />

THE SECRET AGENT: LINE ENHANCEMENTS<br />

ROOM 372D<br />

RODRICK BROWN<br />

Rodrick Brown is a licensed barber instructor and business owner. In this class you will learn how to get the most crisp hair lines, regardless of the client.<br />

Areas of focus will be: the proper tools and products to use, the best techniques for consistent work, as well as proper station sanitation. Brown will also<br />

discuss the process of creating his line of products, 007: The Secret Agent line enhancements. For any barber and stylist looking to improve their edge<br />

ups, this class is a must.<br />

SUNDAY MAY 20 11:00AM - 12:00PM l MONDAY MAY 21 11:00AM - 12:00PM ROOM 372E<br />

PIERRE’S SHAVING & FACIAL<br />

PIERRE GIBSON<br />

Professional Hair Designers Shaving and Facials; Pierre’s Methodology, assimilated through perceptions and examples to simplify, the traditional razor,<br />

strop, stone, and facial products this fasting-growing, long neglected area necessary to accentuate The Professional Hair Designer Art of Razor Shaving<br />

and Plain Facials.<br />

Class three basic goals:<br />

1)To ensure all practitioners receive correct and coherent information ;<br />

2)Artisan shall demonstrate:<br />

a.Dexterity<br />

b.Performance<br />

c.Competence<br />

3)Technician is to demonstrate and exhibit the applicable requirements of the MILADY’S STANDARD Text Book.<br />

BARBER<br />

BATTLE<br />

JUDGES<br />

ANGEL RAWS<br />

JACKSONVILLE, FL<br />

JANARIUS “J ROC THE BARBER”<br />

HARRIS (HOUSTON, TX<br />

JEREMY “SHOWTIME” SOTO<br />

ALBUQUERQUE, NM<br />

RANDY DELGADO<br />

BOSTON, MA<br />

22 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


MEN’S TRENDS<br />

SUNDAY MAY 20 9:30AM - 10:30AM<br />

PICTURE PERFECT CUTS 2<br />

JANARIUS “J-ROC DA BARBER” HARRIS<br />

ROOM 372D<br />

Janarius Harris aka J-Roc Da Barber has quickly become a top name in the barber industry as an in demand celebrity barber and business owner. J-Roc<br />

has established a name built off of precise contemporary styles and flashy new age designs. Janarius “J-Roc Da Barber” Harris will discuss the process of<br />

creating seamless blends and perfect edge ups. He will also discuss the importance of quality clientele over quantity of clientele. J-Roc has appeared<br />

on The CW’s “Cedric’s Barber Battle”.<br />

SUNDAY MAY 20 11:00AM - 12:00PM<br />

ROOM 372D<br />

CUTTING WITH CONFIDENCE 4: DEDICATION TO YOUR CRAFT<br />

DERRICK SMITH - DA GAUGE<br />

Veteran barber Derrick Smith has over 20 years of experience barbering. From cutting hair on the porch to working on sets of major films, Smith has seen<br />

it all. In this class, Cutting With Confidence 4: Dedication To Your Craft, licensed barber, instructor and inventor of Da Gauge, Derrick Smith will discuss<br />

the importance of dedication, self-motivation, and resiliency as it relates to a successful career in the barbering industry. This is a class for new barbers<br />

just learning how to navigate the profession as well as veteran barbers wanting looking to avoid burnout.<br />

SUNDAY MAY 20 12:30PM - 1:30PM l MONDAY MAY 21 12:30PM - 1:30PM ROOM 372D<br />

CLIPPER CUTTING 101 INTRO: THE ART OF CLIPPER CUTTING<br />

EROS SHAW - MYSTROS BARBER<br />

Getting up close and personal with the Art of clipper cutting. A guide for you to create different techniques, fade, and style variations. Learn more<br />

about what it takes to Create something unique with a tool that’s Timeless.<br />

SUNDAY MAY 20 1:00PM - 2:00PM l MONDAY MAY 21 1:00PM - 2:00PM ROOM 372E<br />

DIVERSE BARBERING<br />

JERMAINE FREEMAN - CK GROOMING STUDIO<br />

Discussions about what is success, sharing ways on how to separate yourself and standout in the industry . Will be sharing the latest trends, styles and<br />

techniques. Learn all aspect of styling not just fading, and Discussing Ownership with Woodz the Barber<br />

SUNDAY MAY 20 2:00PM - 3:00PM<br />

TONSORIAL ENLIGHTENMENT<br />

ROOM 372D<br />

DUWAYNE “DOONEY DA BARBER” BROWN<br />

Tonsorial Enlightenment will study the Science Of Barbering: The intellectual and practical activity encompassing the systematic study of the<br />

knowledge, structure, discipline of a Barber, and the Barber Society.<br />

Learning Objectives<br />

After completion of the “Tonsorial Enlightenment” class, the student will know the essentials of Barbering, and the Science of the art to the<br />

satisfaction of the teacher/instructor.<br />

1. Learn the ancient history of a Tonsorial/barber, and were the word derived from.<br />

2. How important, and respected Barbering is too society.<br />

3. Identify the many influences, and impact that we as Barbers have contributed too hair, and beard trends in the past and present.<br />

4. Discuss, and Learn barber product manufacturing, and distribution.<br />

5. Learn modern day image branding<br />

6. How to own, operate a Barber Shop, or Barber College<br />

Students will be “Enlightened”, and inspired to Initiate, Activate, Market, and Build their skills for success in the Barbering and Beauty Industry.<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com 23


SUNDAY MAY 20 12:00PM $100<br />

PROFESSIONAL DESIGN BARBER BATTLE<br />

1st place $400, belt, and prizes; minimum 4 competitors 2nd and 3rd place trophies and prizes<br />

<strong>2018</strong> IMAGE Expo Educators<br />

SUNDAY MAY 20 1:30PM $100<br />

PROFESSIONAL FASTEST FADE BARBER BATTLE<br />

1st place $400, belt, and prizes; minimum 4 competitors 2nd and 3rd place trophies and prizes<br />

SUNDAY MAY 20 3:00PM $100<br />

PROFESSIONAL TRADITIONAL FASTEST FADE<br />

1st, 2nd, and 3rd place trophies and prizes<br />

MONDAY MAY 21 12:00PM $50<br />

STUDENT DESIGN BARBER BATTLE<br />

1st, 2nd, and 3rd place trophies and prizes<br />

MONDAY MAY 21 1:30PM $50<br />

STUDENT FASTEST FADE BARBER BATTLE<br />

1st, 2nd, and 3rd place trophies and prizes<br />

MONDAY MAY 21 3:00PM $50<br />

STUDENT TRADITIONAL FASTEST FADE<br />

1st, 2nd, and 3rd place trophies and prizes<br />

professional<br />

barber<br />

challenge<br />

student<br />

barber<br />

challenge<br />

24 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


DAYSPA + MAKEUP<br />

MONDAY MAY 21 2:30PM - 3:30PM<br />

ROOM 372CF<br />

DERMAPLANING + MASKS & LED PHOTO REJUVENATION JESSICA MARTIN<br />

When it comes to the latest ‘beauty treatment”, Dermaplaning is a highly desirable skincare essential, that’s become a firm favorite of celebrities<br />

and Aesthetic clients over the last couple of years. This treatment is for retaining a natural glowing, flawless complexion. As a non-invasive facial<br />

treatment, Dermaplaning has the ability to address a number of skincare concerns, ranging from unwanted signs of premature ageing to mild scarring<br />

and pigmentation. Also learn about photofacials. Photofacial is a term for a skin treatment that uses some kind of light-based technology, primarily for<br />

boosting collagen, treating brown spots, and diminishing broken capillaries.<br />

• Dermaplaning encourages the normal shedding (desquamation) of the stratum corneum and the removal of dead keratinised cells from the epidermis<br />

(top layer) of the skin.<br />

• Dermaplaning minimizes the appearance of fine lines and superficial scars.<br />

• Dermaplaning increases the skin’s ability to absorb topical products and high performance cosmecuticals which have been developed to target<br />

specific skincare issues.<br />

• Dermaplaning primes the skin for other medi-aesthetics modalities such as chemical peels, micro needling, mesotherapy and LED light mask therapy.<br />

• Dermaplaning removes fine ‘vellus’ hairs from the face and creates an even surface free from sebum and excess keratin.<br />

SUNDAY MAY 20 10:00AM - 11:00AM l MONDAY MAY 21 10:00AM - 11:00AM (Advanced Micro-Pigmentation Course) ROOM 372CF<br />

INTRODUCTION TO CORRECTION FOR PERMANENT MAKEUP<br />

TERRY TRIBBLE - HOUSTON WELLNESS BOUTIQUE<br />

Take your micro-pigmentation skills to the next level. Learn advanced techniques to correct uneven discolored eyebrows using a digital machine with<br />

Color Correction & Camouflage pigmentation. Learn to correct too thick, wrong color, blue-black ink “post laser attempts” scarred brows.<br />

Our hands-on training will help you master correcting eyebrow shapes, choosing the right correction color; client consultation and more.<br />

You will learn proper depth for corrections, how to hold your machine for maximum results and how to stretch the skin effectively.<br />

MONDAY MAY 21 12:30PM - 1:30PM<br />

NEXT LEVEL LASH ARTISTRY<br />

LASH AFFAIR®<br />

ROOM 382B<br />

Take your lash artistry skills to the next level with Lash Affair! Join the team along with Tianna for a panel Q+A that’s perfect for new to advanced<br />

level artists. We will be helping you troubleshoot with solutions for common lash artist concerns. From starting your own business and perfecting<br />

your techniques, to marketing, sales, and customer service, you’ll get your questions answered and have an opportunity to sign up for a full 2-day<br />

advanced training! Get your questions answered and have an opportunity to sign up for a full 2-day advanced certification course half price! 2-DAY<br />

VOLUME LASH CERTIFICATION starts at $1100 and includes a volume intro kit.<br />

SUNDAY MAY 20 11:00AM - 12:00PM l MONDAY MAY 21 11:00AM - 12:00PM ROOM 382B<br />

HOW TO BROW IN 3 EASY STEPS BY CHELLA BROW BAR<br />

KAYLA PARKS - CHELLA<br />

Let Chella Brow Bar show you the “How to Brow in 3 easy steps” and how to BUILD onto your business with brow services! Learn brow mapping, shaping,<br />

grooming and styling for all face shapes in this live demonstration session with Kayla Parks. Not only will you learn advanced techniques and tips on<br />

performing brow services, you will also learn more about the benefits and how to successfully incorporate retail as an add-on to your brow services.<br />

“Wow” your brow business with Chella and potentially increase your bottom line today! The first 20 attendees will receive one of our award-winning<br />

Highlighters!<br />

SUNDAY MAY 20 1:45PM - 2:45PM<br />

CURRENT MAKEUP TRENDS<br />

ROOM 382B<br />

JILL GLASER - MAKE UP FIRST® SCHOOL OF MAKEUP ARTISTRY<br />

The makeup on the Spring/Summer <strong>2018</strong> runways ranged from the “no makeup makeup” to the use of bright colors and pastels. Jill Glaser of Make<br />

Up First ® School of Makeup Artistry will discuss the current trends, and will demonstrate a “wearable” makeup application, inspired by the Spring/<br />

Summer fashion shows.<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com 25


DAYSPA + MAKEUP<br />

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM<br />

SUNDAY MAY 20 12:30PM - 1:30PM<br />

COLOR THEORY AND THE MAKE UP ARTIST<br />

JILL GLASER - MAKE UP FIRST® SCHOOL OF MAKEUP ARTISTRY<br />

ROOM 382B<br />

In order to create a beautiful makeup application, the makeup artist must have a fundamental understanding of color theory: that is, the makeup<br />

artist must have knowledge of temperature and value in order to select and apply the correct foundation and “accent points” to help create the<br />

desired look. Jill Glaser of Make Up First ® School of Makeup Artistry will discuss and demonstrate how to utilize the principles of color theory for the<br />

makeup artist.<br />

SUNDAY MAY 20 1:00PM - 1:40PM (on the tech stage!)<br />

LASHING WITH MERAKI<br />

TECH STAGE<br />

CAMMY NGUYEN + ANGELE’ FUENTES - MERAKI LASHES<br />

Cammy and Angele will be discussing how to improve your skills as a lash artist and will show how to use our pre made volume fans.<br />

SUNDAY MAY 20 10:00AM - 11:00AM l MONDAY MAY 21 10:00AM - 11:00AM ROOM 382A<br />

SUCCESSFUL MICROBLADING TREATMENT, IT’S VITAL THAT YOU<br />

UNDERSTAND COLOR THEORY SONDY MOK + LIYA LUO<br />

To provide clients with a professional and successful microblading treatment, it’s vital that you understand color theory. Basic of color theory in<br />

permanent makeup, how to choose pigments, and how to read color wheel.<br />

•How to mix pigments<br />

•How to fix undesirable colors<br />

•Warm/cold colors<br />

•Difference in pigments and how to read them correctly<br />

•Different types of skins and how to choose a color for each one<br />

SUNDAY MAY 20 1:15PM - 2:15PM<br />

LASHES CAN BE BIG BUSINESS FOR A SPA<br />

ROOM 382A<br />

LEATA FULILANGI - BORBOLETA<br />

Lashes can be big business for a spa, but where do you start in learning the techniques needed to provide this great service. Join Leata, who will<br />

review the basic techniques in lash application. Leata will provide special tips and tricks to give attendees a glimpse at what it takes to be a great<br />

lash artist. She will also provide a few specialized techniques that can be employed in lash design for unique looks.<br />

SUNDAY MAY 20 3:45PM - 4:45PM<br />

FIBROBLAST USA<br />

JESSICA MARTIN<br />

ROOM 382A<br />

Fibroblast Plasma treatment is the latest in skin rejuvenation by promoting Collagen synthesis. Excellent for Anti Aging, Scars, pigmentation and so<br />

much more. Come find out what the buzz is all about!<br />

SUNDAY MAY 20 2:30PM - 3:30PM l MONDAY MAY 21 2:30PM - 3:30PM ROOM 381C<br />

NOVIAS Y QUINCEANERAS, NUEVAS TENDENCIAS<br />

1. Preparar la piel para un evento tan importante<br />

2. Aplicación de correctores y Maquillaje con duración de 12horas<br />

3. Nuevas Tendencias en Labios, Pestanas y Blush<br />

ISABEL _ASTILLO - PRET-A-PORTER<br />

26 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


DAYSPA + MAKEUP<br />

MONDAY MAY 21 11:30AM - 12:30PM<br />

MICRO NEEDLING<br />

JESSICA MARTIN<br />

ROOM 382A<br />

Microneedling may sound like an intimidating procedure, no thanks to the word “needle” in its name, but the treatment can be considered a more<br />

effective way to do a facial—aside from the numbing cream involved. “You’re really building collagen and thickening the skin, so instead of looking<br />

good for a few days after your traditional facial, your skin is smooth and radiant for much longer,”<br />

SUNDAY MAY 20 2:30PM - 3:30PM l MONDAY MAY 21 1:00PM - 2:00PM ROOM 372CF<br />

INTRODUCTION TO MICROBLADING<br />

TERRY TRIBBLE - HOUSTON WELLNESS BOUTIQUE<br />

Invest in yourself and your career. Learn the Art of Microblading Eyebrows. Become an eyebrow perfectionist. Learn how to create symmetrically<br />

stunning eyebrows using techniques that ensure correct brow shape, weight, and position. Gain an understanding of brow mapping and get the<br />

secrets of creating lifelike brows. A highly-specialized needle deep technique that creates each and every stroke as if it’s part of you!<br />

Our hands-on training will help you master creating and drawing the perfect eyebrows, choosing the right color; client consultation and more. You<br />

will learn accurate insertion, proper depth, how to hold your hand tool for maximum results and how to stretch the skin effectively. STUDENTS WHO<br />

COMPLETE THE WORKSHOP & SCHEDULE A CERTIFICATION CLASS RECEIVE A $500 COUPON TOWARD CERTIFICATION CLASS. THE 2 DAY - MICROBLADING<br />

EYEBROW TRAINING CLASS CERTIFICATION IS $1800 (AFTER DISCOUNT WOULD BE $1300!) AND THE 3 DAYS HANDS-ON MICROBLADING & SHADING<br />

TRAINING CLASS IS $2500 (AFTER DISCOUNT $2000)<br />

SUNDAY MAY 20 2:30PM - 3:30PM l MONDAY MAY 21 2:30PM - 3:30PM ROOM 382A<br />

ADVANCED MICROBLADING<br />

SONDY MOK + LIYA LUO<br />

Combination Microblading and Shading- Step up your Microblading game, and learn how to create the thinnest and crispest hair-strokes that blend<br />

seamlessly into the client’s natural hair. We also will cover how to do proper shading techniques for various brow shapes and arches.<br />

• Ombre Brows<br />

• Shaded Brows<br />

• Combination Brows with the Advanced Microblading Fusion Technique<br />

• Learn the Microblading Boost Technique for difficult skin types, better retention, and skin safety for your client.<br />

SUNDAY MAY 20 12:00PM - 1:00PM l MONDAY MAY 21 1:00PM - 2:00PM ROOM 382A<br />

PERMANENT MAKEUP APPLICATION<br />

NOUVEAU CONTOUR - CRISTINA PINA<br />

At Image Expo, we are offering a sneak peek into the world of permanent makeup application. The central goal of our training is to offer an<br />

educational experience that provides you with the skills to deliver the highest quality service to your clients. Nouveau Contour is a global company,<br />

which means our training techniques are not only the best offered in this country but the best available around the world.<br />

Nouveau Contour is the leader in Permanent makeup, also known as micropigmentation, which is one of the fastest growing specialties in the<br />

beauty industry. In all 34 countries where Nouveau Contour distributes, Nouveau Contour is the leading brand when it comes to micropigmentation,<br />

equipment, needles and pigments and training.<br />

SUNDAY MAY 20 12:30PM - 1:30PM<br />

LASH EXTENSIONS 101<br />

LASH AFFAIR®<br />

ROOM 372CF<br />

Join the Lash Affair by J. Paris team and Tianna Seo from The Lash Exchange for an interactive education on all things lash extensions. Learn more<br />

about extensions, what a certified lash artist can charge, what to look for in a training, and get a chance to touch and feel different lash tools that<br />

every artist needs. By the end of this class you will have a base knowledge of lash extension terminology and you will know with 100% certainty if being<br />

a lash artist is right for you. You’ll also get an opportunity to win a giveaway and to sign up for a full 2-day Lash Affair training in Dallas with Tianna at<br />

an exclusive rate! Plus, you’ll get an opportunity to sign up for a full 2-day certification course half price! 2-DAY CLASSIC LASH CERTIFICATION starts<br />

at $995 and includes an intro lash kit.<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com 27


HANDS-ON CLASSES<br />

REGISTER FOR YOUR TICKET AT THEIMAGEEXPO.COM OR CALL 877-219-3976<br />

SUNDAY MAY 20 10:00AM - 12:00PM COST OF CLASS $250 ROOM 381B<br />

BALAYAGE HAIR PAINTING<br />

JIMMY HILTON - TED GIBSON ARTISTIC TEAM<br />

Paint like a pro. The Ted Gibson Artistic Team will dazzle and delight you with the skills, tips and tricks you need to know to wow your clients with<br />

spectacular haircolor.<br />

• Small, Medium, & Large Barrel Round Brushes<br />

(Preferably a mix of boar and synthetic<br />

bristles with no metal or ceramic barrels)<br />

• Mason Pierson Brush<br />

• Paddle Brush<br />

• Denman Brush (nine row)<br />

• Back Combing Brush<br />

• Cutting Comb<br />

• Tail Comb<br />

• Blow Dryer<br />

• Marcel Irons - ½ inch, ¾ inch, 1 inch, 1 ½ inch<br />

• Flat Iron<br />

• Clips (Sectioning, Duck bill, Pin curl)<br />

• Hair Pins (Black, bronze, brown)<br />

• Bobby Pins (Black, bronze, brown)<br />

• Elastics<br />

• Bungees<br />

SUNDAY MAY 20 1:00PM - 3:00PM COST OF CLASS $250 ROOM 381B<br />

BRAIDS AND BRIDAL JESSICA GARZA - TED GIBSON ARTISTIC TEAM<br />

The two hottest moneymaking trends in one class. The Ted Gibson Artistic Team will show you how to impress all your clients form Boho Brides to<br />

hipster fashion girls with trends and techniques sure to inspire.<br />

• Paddle Brush<br />

• Combs (Tail Comb, Wide Tooth<br />

Comb, Cutting Comb, Rat Tail Combs)<br />

• Tint Brushes (Narrow, Wide)<br />

• Clips (Sectioning, Butterfly)<br />

• Gloves<br />

• Curling Irons<br />

•Smoothing Brush<br />

•Bobby Pins<br />

•Elastics<br />

SUNDAY MAY 20 11:00AM - 2:00PM COST OF CLASS $125 ROOM 381A<br />

LEARN HOW TO MAKE A CUSTOM WIG WITH A SEWING MACHINE<br />

EUNICE JOHNSON<br />

WIGS ARE VERY POPULAR, AND THEY CAN BE CREATED WITH A SEWING MCHINE. They can be made fast and professional looking with the ease of the<br />

sewing machine. Learn how to create the foundation and soon you will be making custom wigs.<br />

Licensed Instructor/Hair Replacement Specialist Eunice Johnson<br />

TOOLS AND SUPPLIES NEEDED: Sewing machine, canvas head, scissors,tripod and 2 pks of hair and a lace closure<br />

MONDAY MAY 21 11:00AM - 1:00PM COST OF CLASS $175 ROOM 381A<br />

SAVVY STYLIST’S GUIDE TO BUSINESS EXPANSION WITH EXTENSIONS<br />

SHEA WHITE - DONNA BELLA HAIR<br />

Sure, you’re a stylist, buy you’re also a smart business person! Grow your business by learning two of the most popular hair extension methods offered<br />

by Donna Bella: Tape-In and I-Link (beaded). Not only will you receive one-of-a-kind training methods, you’ll also learn how to price your services, how<br />

to secure a deposit, marketing your services, providing meaningful consultations and teaching your clients how to protect their investment by offering<br />

helpful maintenance and home care tips.<br />

Students: please bring shears, pen, and paper<br />

MONDAY MAY 21 10:00AM - 12:30PM COST OF CLASS $99 ROOM 381B<br />

BALAYAGE BOOT CAMP CUYLER ENGRAM + CRISTINA KAISER - SALON & SPA WHOLESALER<br />

“Balayage” is a French word that refers to the process of “sweeping”, or “painting”, color onto hair. This highlighting method is able to give you a more<br />

natural result with a lot less maintenance than traditional foils. Perlacolor’s “Balayage Boot Camp” is a hands-on introduction to the art of Balayage.<br />

Whether you are new to the art of balayage, or merely looking to expand your current techniques. Our skilled Perlacolor Educators will demonstrate<br />

techniques which you will then replicate on the mannequin head provided for you. By the end of the “Balayage Boot Camp” workshop, you will have<br />

the knowledge, confidence, and skills needed to paint your way to success!<br />

As part of the registration fee, all attendees will be given Balayage Boxes containing: a mannequin head, balayage board, loading brush, balayage<br />

brush, (2) Oyster Bleacy Creams, balayage wrap, (1) bottle of 40 volume Oxy Cream Developer, and (2) tubes of Perlacolor Professional Hair Colouring<br />

Cream. Optionally, registrants should consider bringing: a sectioning comb, clips, a smock, and a hairdryer (can be purchased at door).<br />

28 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


CONTINUING EDUCATION<br />

$10 for 1 CE Credit ROOM 381C<br />

1 CE CREDIT JUST FOR ATTENDING! ONLY $10 AT REGISTRATION.<br />

SUNDAY MAY 20 9:00AM - 10:00AM l MONDAY MAY 21 9:00AM - 10:00AM l 1 CE HOUR - COSMETOLOGISTS AND INSTRUCTOR - COST $20<br />

TEXAS COSMETOLOGY SANITATION, LAWS & RULES<br />

LAKEISHIA MONTGOMERY<br />

Are you Renewing your license? Do you need to be brushed up on the Laws of Texas Licensing and Regulation? Come join us, stay updated and current<br />

with the law and rules of Texas Cosmetology. For just 1 hour, we will captivate your mind while keeping you in the “know how” with Sanitation, Laws and<br />

Rules approved by Texas Department of Licensing and Regulation (TDLR).<br />

1 CE HOUR<br />

Come Join Dr. Lakeishia Montgomery and the Russell Chew’s Hair Affair team as we give you the “Secrets” to refresh and update your current knowledge.<br />

SUNDAY MAY 20 11:00AM - 2:00PM l MONDAY MAY 21 11:00AM - 2:00PM l 3 CE HOUR - COSMETOLOGISTS AND INSTRUCTOR - COST $45<br />

TOP THE TOOLS W/ DR. LAKEISHA MONTGOMERY<br />

LAKEISHIA MONTGOMERY<br />

Are you sizzling out of the Beauty industry, yet, are you looking for that electric volt to restart your career? Would you like to know the secret of surviving<br />

in the ‘World of Cosmetology’?<br />

3 CE HOUR<br />

Top Tech Tools is the class for you. Come Join Dr. Lakeisha Montgomery and the Russell Chew’s Hair Affair team as we give you the “Secrets” to reboot<br />

your image, clientele, and your imagination.<br />

Top Tech Tools CE Class will give you the power to stay relevant by combining Technology and Techniques in this fun filled interactive course. Learn how<br />

to Brand yourself effectively and choosing the correct demonstrations on Social Media. What sites and software are available to you without the high<br />

cost. And How to bring in new clientele while retaining the current clients your servicing.<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com 29


NAILS<br />

FREE WITH THE PURCHASE OF YOUR IMAGE EXPO TICKET AT THEIMAGEEXPO.COM<br />

SUNDAY MAY 20 10:30AM - 11:45AM<br />

MASTER YOUR TECHNIQUE<br />

JAIME SCHRABECK - PRECISION NAILS<br />

ROOM 372A<br />

Regardless of your years of experience or which products you use, strong technical skills should be the foundation of your nail services, from proper<br />

filing and cuticle work to more advanced skills required of enhancements.<br />

• Perform nail services using best practices.<br />

• Complete your work with greater efficiency while protecting client safety.<br />

• Adapt your services to make them more ergonomic.<br />

MONDAY MAY 21 1:00PM - 2:00PM<br />

REVOLUTION OF 3D DESIGN WITH CHRISTRIO 3D GEL<br />

ROOM 371F<br />

VERONICA VARGAS - CHRISTRIO<br />

3D gel is quickly taking the market by storm, and it should be! With the same beautiful outcome as 3D designs done with acrylic but a list of benefits<br />

that make the choice simple, 3D Gel is here to stay. There is no need for smelly monomer with 3d Gel and there is absolutely no time restraint when<br />

using it! Don’t like your design? Simply scoop it up and start over within seconds!<br />

Come and see for yourself how fun and easy it is to create raised lace designs, fabulous flowers, and beautiful bows with 3D Gel. This class will definitely<br />

leave you in awe and teach you the techniques so that you can give your clients the same reaction.<br />

30 find us online... @theimageexpo facebook.com/theimageexpo instagram/theimageexpo


NAILS<br />

SUNDAY MAY 20 1:00PM - 2:00PM<br />

KAWAII 3D NAIL ART WITH JULIE LE!<br />

JULIE LE - CHRISTRIO<br />

ROOM 371F<br />

Put the fun back in 3D nail art and get super creative using Christrio’s 3D Gel! Endless playtime while you create super cute Kawaii looks! Nail art is on<br />

the rise and we want to help make your 3D nail life so much easier. Have fun and get artsy, all while providing the best quality nails and service. Let’s<br />

break outside the box and that creativity flowing!<br />

Class will be held in English, but questions can be answered in Vietnamese.<br />

SUNDAY MAY 20 1:00PM - 2:15PM<br />

WATERLESS SPA PEDICURES<br />

JAIME SCHRABECK - PRECISION NAILS<br />

ROOM 372A<br />

Give your clients a pedicure experience that’s both effective and efficient without soaking. Learn how to provide extraordinary spa pedicures while<br />

avoiding expensive equipment and wasted resources (water, labor, etc.).<br />

• Work cleaner, greener and smarter than your competition.<br />

• Attract more clients with the safest and best pedicure possible.<br />

• Save time and reduce costs to make more money.<br />

SUNDAY MAY 20 10:00AM - 11:00AM l MONDAY MAY 21 10:00AM - 11:00AM ROOM 371F<br />

NO LIFT NAILS WITH ART<br />

DEJAUN WHITMORE - NAIL SWAGG<br />

This is look and learn workshop inspired and developed by Dejaun Whitmore international National Artist and Owner of NailSwagg. This workshop<br />

covers some basic nail art and successful apply an acrylic nail set,knowledge,strategies & tips on applying a guaranteed non-lifting acrylic nail<br />

MONDAY MAY 21 11:00AM - 12:00PM<br />

CLIENTS BEHAVING BADLY<br />

JAIME SCHRABECK - PRECISION NAILS<br />

ROOM 372A<br />

Are bad clients ruining your business? Wish you had better clients, and more of them? Adopt the strategies successful salon owners utilize to manage<br />

their clients, even the most difficult ones.<br />

• Develop and implement salon policies that eliminate bad behavior.<br />

• Improve the quality and quantity of your clients.<br />

• Increase your job satisfaction and your income.<br />

SUNDAY MAY 20 12:00PM - 1:00PM l MONDAY MAY 21 1:30PM - 2:30PM ROOM 372B<br />

4D NAIL PLASTILINE<br />

ARTURO OSORIO, INTERNATIONAL MASTER TECHNICIAN - MIA SECRET + HEY BEAUTIFUL NAIL SUPPLY<br />

Creating 3D decorations such as roses and crochets using Mia Secret’s 4D Nail Plastiline, a white UV/LED gel that can be applied with different tools:<br />

dotting tools, silicone tools, needles and 3D nail brushes for decorations.<br />

SUNDAY MAY 20 2:30PM - 3:30PM l MONDAY MAY 21 2:30PM - 3:30PM ROOM 371F<br />

ACRYLIC POWDER OMBRE APPLICATION<br />

SARAH TRAN - GELAXY<br />

#<strong>Houston</strong>IMAGEExpo<strong>2018</strong> / 877-219-3976 / theimageexpo.com 31


SALON & SPA<br />

WHOLESALER<br />

Perlacolor<br />

Revolutionary<br />

Multidimentional<br />

Italian Color Line<br />

Macvoil<br />

Anti-Aging Products<br />

for Gorgeous Hair<br />

Passport<br />

Prevent Breakage<br />

During Chemical<br />

Services<br />

JOON<br />

Award Winning<br />

Saffron Hair Elixir<br />

OURO<br />

Highest Rated<br />

Purple Shampoo<br />

BOOTH 202<br />

Back-to-back color, cut,<br />

and style models.<br />

7830 WESTPARK DR. HOUSTON, TX 77063<br />

www.salonwholesaler.com

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