- Page 2: ACKNOWLEDGEMENTS I would like to ac
- Page 8: SECTION 1 The Brand and Brand Strat
- Page 16: AUROVILLE The Inspiration Auroville
- Page 22: VISION Celebrating the beauty of an
- Page 32: CORE VALUES We don’t compromise -
- Page 40: ANOTHER WAY Women’s Collection A
- Page 46: HOLY DAYS REBOOT Women’s Collecti
- Page 54: KIDINMI Kid’s Collection This ext
- Page 62:
FABRIC ART T-SHIRT Unisex Collectio
- Page 68:
HOW WE LOOK Elegant, Eccentric, Unc
- Page 72:
HOW WE ACT Graceful, Uncompromising
- Page 76:
BRAND CORE BRAND CORE is the nexus
- Page 80:
BRAND PERSONALITY AND ATTITUDE Thro
- Page 84:
STRENGTH Unique design language Cra
- Page 88:
PERSONA STUDY: 2 Works: At a librar
- Page 92:
PERSONA STUDY: 4 Works: A student a
- Page 98:
COMPETITORS PremaFlorenceIsaac is a
- Page 102:
GOOD EARTH Redefining Luxury and Su
- Page 106:
MAKU by SANTANU DAS Slow Fashion, S
- Page 110:
INJIRI Hand-loom textiles, Home and
- Page 114:
PERO Indian, Unique, Hand-crafted
- Page 118:
SECTION 3 The Brand and Brand Strat
- Page 124:
PYSCHOLOGICAL MIND MAP Comfortable
- Page 132:
LOOK AND FEEL Free flowing, Tropica
- Page 136:
DESIGN ROUTE: FLUIDITY Flow, Delica
- Page 140:
DESIGN ROUTE: ETHNIC INSPIRED Tanga
- Page 144:
SCOPE: 1 E-Commerce : Etsy • Mark
- Page 148:
SCOPE: 3 Website redesign • Heuri
- Page 152:
When you link your own brand with E
- Page 158:
TheARTtoBE • Art wearables, boho,
- Page 166:
Bio-washed 100% Cotton T-Shirt│Un
- Page 184:
INSTAGRAM Research and Study • In
- Page 194:
Laout Design Route1 Space it out If
- Page 210:
SECTION 7 Website Redesign
- Page 214:
VISUAL LANGUAGE The colors used for
- Page 218:
PIXELATED IMAGERY Poor image qualit
- Page 222:
VISUAL LANGUAGE Images are not harm
- Page 232:
PROBLEM STATEMENT The website is de
- Page 236:
COLOR STORY
- Page 240:
CLEAR NAVIGATION
- Page 244:
• https://www.stellamccartney.com
- Page 248:
• https://www.apparatusstudio.com
- Page 252:
CARD SORTING Card Sorting is a meth
- Page 258:
SORT HOME PAGE ONLINE STORE WHAT
- Page 262:
SORT ABOUT ONLINE STORE PREMA FLO
- Page 266:
SUBTASK TASK 1 TO KNO ORE ABOUT TH
- Page 270:
INFORMATION ARCHITECTURE Informatio
- Page 274:
12 column grid 6 column 960px grid
- Page 278:
COLOR PALETTE The brand uses multip
- Page 282:
TYPOGRAPHY Currently used: Trajan P
- Page 286:
JOSEFIN SLAB Josefin Slab is an ope
- Page 290:
POIRET A fresh decorative geometric
- Page 294:
WIREFRAMES Home Page
- Page 302:
WIREFRAMES Collections Accessories
- Page 310:
SCREENS AND MOCK UPS About Page
- Page 318:
SCREENS AND MOCK UPS Collection Ano
- Page 326:
SCREENS AND MOCK UPS Collection Sum
- Page 334:
SCREENS AND MOCK UPS Collection Fab
- Page 344:
SCREENS AND MOCK UPS Accessories
- Page 354:
BIBLOGRAPHY https://www.creativefre
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