pfi-web-redesign

from agreyagandhi More from this publisher

18.09.2018 • Views

• Page 2: ACKNOWLEDGEMENTS I would like to ac
• Page 6: SECTION 1 The Brand and Brand Strat
• Page 10: PREMA FLORENCE ISAAC The Designer P
• Page 18: TANGAIL, JAMDANI The Craft • TANG
• Page 28: MISSION Reaching international mark
• Page 34: HOLY DAYS Women’s Collection Hand
• Page 44: SUMMER DREAMS Women’s Collection
• Page 52: VAGABOND Men’s Collection A colle
• Page 60: ACCESSORIES PremaFlorenceIsaac merc
• Page 66: UNIQUE SELLING POINT One-of-a-kind
• Page 70: HOW WE SPEAK Passionate, Sensual, G
• Page 74: SECTION 2 The Brand and Brand Strat
• Page 78: BRAND ESSENCE BRAND ESSENCE is the
• Page 82: ANALYSING ARCHETYPES The Creator Go
• Page 86: PERSONA STUDY: 1 Works: Works at a
• Page 90: PERSONA STUDY: 3 Works: In a travel
• Page 94: TARGET AUDIENCE Demographics • Up
• Page 100: GOOD EARTH
• Page 104: GOOD EARTH In January 2016, Good Ea
• Page 108: MAKU TEXTILES The brand has been de
• Page 112: INJIRI Injiri works with hand-loom
• Page 116: PERO ‘péro’ means ‘to wear
• Page 120: Silhouettes Craft Tangail Textures
• Page 128: PHYSICAL MIND MAP Merchandise - Clo
• Page 134: TONE OF VOICE Delicate, Sensual
• Page 138: DESIGN ROUTE: WHITE Blank Canvas, F
• Page 142: SECTION 4 Scope
• Page 146: SCOPE: 2 Social media : Instagram
• Page 150: SECTION 5 Etsy
• Page 156: COMPETITOR STUDY GiaExquisiteIndian
• Page 164: WHY ILLUSTRATION? • To draw empha
• Page 180: SECTION 6 Instagram
• Page 188: Oectives • Campaigns • Hashtags
• Page 196: Laout Design Route Skip ‘full’
• Page 212: ACTION BUTTON The excessive use of
• Page 216: ALIGNMENT Due to the different size
• Page 220: TEXT HEAVY Excessive textual conten
• Page 224: HEURISTIC EVALUATION A heuristic ev
• Page 234: REFERENCE WEBSITES • https://www.
• Page 238: RELEVANT CONTENT & CLEAR NAVIGATION
• Page 242: PICTURES HAVE SIMILAR TONES
• Page 246: • https://www.armani.com/us/arman
• Page 250: MINIMUM TEXT
• Page 256: SORT 1 CRAFT SHOP GENDER PRODUCTS
• Page 260: SORT PREMA FLORENCE ISAAC SHOP ON
• Page 264: TASK ANALYSIS One of the most impor
• Page 268: SUBTASK TASK TO RESEARCH ABOUT TH
• Page 272: PREMA FLORENCE ISAAC HOME SEARCH AB
• Page 276: The 16 column grid • A 16 column
• Page 280: ICONS Size: 40px x 40px Etsy Facebo
• Page 284: TRAJAN PRO (currently used) The Tra
• Page 288: OPEN SANS Open Sans is a humanist s
• Page 292: LATO (Selected) Lato is a sanserif
• Page 298: WIREFRAMES About Page
• Page 306: SCREENS AND MOCK UPS Home Page
• Page 314: SCREENS AND MOCK UPS Collection Hol
• Page 322: SCREENS AND MOCK UPS Collection Hol
• Page 330: SCREENS AND MOCK UPS Collection Vag
• Page 338: SCREENS AND MOCK UPS Collection Kid
• Page 352: CONCLUSION My time with Prema Flore

• tangail
• craft
• instagram
• website
• screens
• prema
• auroville
• jamdani
• premaflorenceisaac
• content