pfi-web-redesign
ACKNOWLEDGEMENTS I would like to acknowledge Prema Florence Isaac (Founder and Creative Director) and Al Majumdar (Administrative and Marketing Head), my industry mentors, under whose guidance I completed my Graduation Project. I am thankful for all the guidance and assistance provided by Vanita akka at the atelier, and Sumathi akka at the boutique during the course of my internship. I am also thankful to other fellow interns - Agreya Gandhi (Fashion Communication, NIFT, Gandhinagar), Vikas Chauhan (Fashion Communication, NIFT Kharghar), and Shilpa (NID, Gandhinagar) - working alongside whom I shaped this project. I would like to express my sincere gratitude to MIT Institute of Design, Pune for presenting us students with an opportunity to have practical experience in the industry. I am very grateful to Dr. Sugandha Gaur (Graphic Design HOD), Prof. Rajendra Thakre (Graphic Design Faculty Mentor) and Prof. Bipin Daftardar (UI/UX Mentor) for providing their support and pedagogical guidance throughout. Lastly, I would like to extend my love to my family members and friends who have supported me emotionally throughout the term of my internship.
- Page 4: INTRODUCTION The aim of this intern
- Page 8: SECTION 1 The Brand and Brand Strat
- Page 16: AUROVILLE The Inspiration Auroville
- Page 22: VISION Celebrating the beauty of an
- Page 32: CORE VALUES We don’t compromise -
- Page 40: ANOTHER WAY Women’s Collection A
- Page 46: HOLY DAYS REBOOT Women’s Collecti
ACKNOWLEDGEMENTS<br />
I would like to acknowledge Prema Florence Isaac (Founder<br />
and Creative Director) and Al Majumdar (Administrative<br />
and Marketing Head), my industry mentors, under whose<br />
guidance I completed my Graduation Project. I am thankful<br />
for all the guidance and assistance provided by Vanita akka<br />
at the atelier, and Sumathi akka at the boutique during the<br />
course of my internship. I am also thankful to other fellow<br />
interns - Agreya Gandhi (Fashion Communication, NIFT,<br />
Gandhinagar), Vikas Chauhan (Fashion Communication, NIFT<br />
Kharghar), and Shilpa (NID, Gandhinagar) - working alongside<br />
whom I shaped this project.<br />
I would like to express my sincere gratitude to MIT Institute<br />
of Design, Pune for presenting us students with an<br />
opportunity to have practical experience in the industry.<br />
I am very grateful to Dr. Sugandha Gaur (Graphic Design<br />
HOD), Prof. Rajendra Thakre (Graphic Design Faculty Mentor)<br />
and Prof. Bipin Daftardar (UI/UX Mentor) for providing their<br />
support and pedagogical guidance throughout.<br />
Lastly, I would like to extend my love to my family members<br />
and friends who have supported me emotionally throughout<br />
the term of my internship.
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