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PREMA FLORENCE ISAAC The Designer Prema Florence Isaac, of French origin, has grown up in Auroville – a spiritual community in India which draws cultural influence from all over the world. Since her early years, Prema has been inspired by her diverse surroundings which have reflected in her designs. Her garments allow easy movement and fluidity, derived from her passion for dancing. While traveling to Bengal, Prema came in contact with the artisanal Tangail communities. Their exquisite work struck a cord in her. Drawn to the diaphanous, textured handloom fabrics, she founded Rangoli in 1999, reintroduced as PremaFlorenceIsaac in 2018. Tangail and Jamdani remain her signature fabrics.
- Page 2: ACKNOWLEDGEMENTS I would like to ac
- Page 6: SECTION 1 The Brand and Brand Strat
- Page 16: AUROVILLE The Inspiration Auroville
- Page 22: VISION Celebrating the beauty of an
- Page 32: CORE VALUES We don’t compromise -
- Page 40: ANOTHER WAY Women’s Collection A
- Page 46: HOLY DAYS REBOOT Women’s Collecti
- Page 54: KIDINMI Kid’s Collection This ext
PREMA FLORENCE ISAAC<br />
The Designer<br />
Prema Florence Isaac, of French origin, has grown up in Auroville –<br />
a spiritual community in India which draws cultural influence from<br />
all over the world. Since her early years, Prema has been inspired<br />
by her diverse surroundings which have reflected in her designs.<br />
Her garments allow easy movement and fluidity, derived from her<br />
passion for dancing.<br />
While traveling to Bengal, Prema came in contact with the artisanal<br />
Tangail communities. Their exquisite work struck a cord in her.<br />
Drawn to the diaphanous, textured handloom fabrics, she founded<br />
Rangoli in 1999, reintroduced as PremaFlorenceIsaac in 2018.<br />
Tangail and Jamdani remain her signature fabrics.
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