Oakton Board Book for May 2015
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AGENDA ITEM 5/15-10a<br />
1 of 1<br />
Authorization to Purchase Advertising Agency Services <strong>for</strong> FY 2016<br />
In <strong>May</strong> of 2014, the <strong>Board</strong> approved a contract with Plaid Swan, Dubuque, Iowa, to act<br />
as the College’s advertising agency <strong>for</strong> the period of July 1, 2014 to June 30, <strong>2015</strong>. The<br />
proposal also included the option to renew <strong>for</strong> two additional years. The College<br />
recommends renewing the contract with Plaid Swan <strong>for</strong> $200,000 <strong>for</strong> the second year,<br />
July 1, <strong>2015</strong> to June 30, 2016.<br />
Plaid Swan has done a commendable job helping <strong>Oakton</strong> refocus our resources on digital<br />
advertising, with a modest portion of our budget directed at more traditional channels.<br />
College Relations will continue to work closely with the offices of Student Recruitment<br />
and Outreach, Work<strong>for</strong>ce Development and Corporate Training, and Community and<br />
Adult Education, to insure the best results in implementing the College’s advertising<br />
campaigns.<br />
BLL:ws<br />
5/<strong>2015</strong><br />
President’s Recommendation:<br />
That the <strong>Board</strong> adopt the following resolution:<br />
“Be it resolved that the <strong>Board</strong> of Trustees of Community College District 535 authorizes<br />
the purchase of Advertising Agency Services <strong>for</strong> FY 2016 from Plaid Swan, 2728 Asbury<br />
Road, Dubuque, IA, <strong>for</strong> a total of $200,000 <strong>for</strong> the period of July 1, <strong>2015</strong> through June<br />
30, 2016.”
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