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automobiles for the masses. At the begmning of the twentieth ccnturv there were some successful motor cars. The French Renault cost about $10,000 in gold; it was a luxury car for a few verv' rich men. The activities of Ford and of some other people made the motor car somethmg for everybody. In this way great fortunes >*"Cfr developed. The great department stores and the great fartories dexrloped in this ^^-ay. But now this cannot happen. If a man starts a small enterprise and makes huge profits, the greater part of this profit is absorbed b\- taxes. Howrver, there are still some loopholes. If you have a good accountant you ma>- a\x>Ki being expropriated 90 percent and ma\' be expropruted onK' 70 percent. But the greater part of the profits which \*x>uki ha\'e been reinvr«ed are taken by the government and spent for current expenses. In the case of department stores, formerly an old store had to compete for potential nevs' consumers \Mth neu- competitors. Toda\' this is no longer the case. The small man nmU ncvrr de\rlop into a big store because his profits are uken iv>iy b\ the goxrmmeni It is true that the old and neu stores operate under the same bu-s; the Urge old aore aho has to pay high income taxes. But the old store has alread\- accumulated the capital needed for a big busuiess. while the ncv< nun ts prrvmted trom accumubting the capital needed to expand into a big-scale enterprise The consetûemc. therefore, is that the competitisr spirit could eauK- disappear firom the management of the big store. Without any danger to the old store in the conduct of Its affairs, the old store nu\ unnetimes become "lar>" There are people who sj> capitalmn is dsing because the spint of competition no longer cxist\ as it u*ed lo and bnause great enterprises become bureaucratic But capiiaimn t\ mx iKing. pet*ple are murdering it There is a difference betWTen dving bs a disease that hnaUv rrsults in death and dying as a result of assault and asiavstrution It is tantastK lo use as an argument against capitalism the ta«.t that the nwipetitisr spirit in bustneu IS weakening mu\ that Kisinesses u>fnetiines becon>e bureaucratic This is precisely due to the tact that pet>ple are fighting against the capitalisoc system and don't want to tolerate the institutu>m that are emmtial fo€ Its existence. Therefore. I must sas uMiiething about the difTereiKe bctwren pn>fit and Uns under busine\s nunagement on the tme hand, and bureaucratic nuiugcmcnt t>n the other hand Pmfit-aiul-loss nunagement is the sign ol an enterprise, of an outfit, that IS subject to the suprenucy of the market, i e . the supremacy of consumers. In such an outfit the determining factor is "It it pro6tabtc or not?" This yardstick is applied niH oriK to the whole enterpnse bm to El
FROPIT AND LOSS. PaiVATE PROPCIK.TV. AND CAPITALISM very portion of die enterprise. Tim is the method of double-entry iccounting which Goedic dursctenzed in such a wooderiiil wx\' K uNing hac It makes ii povible tor the man at the head of an orgprnuation to ontnil every aspect of a busmess without becoming enmeshed m too iiuch detail work. Under such an accounting system you can establish whether or not ituy special depanment or branch pays. For instance, an enterprise in Nru' York ha« a branch ftore m San francisco. Their t% only one tfandard the head o( the cunipany in Nei»' York need appK*: i% it pro6uble' He has a \pccvd balance sheet for the tforr m ^Mn f-ranctsco He aswgm to this branch on his books the neceiisar>' capital, compam the cents and the prices of this branch. »nd on thts basts judgr% whether or not it t% useful, whether or not it is profiiable. for the total enier|>ri«e to (tKUinuc this brjnch office in San Francisco. He can leasr all the drtaiK to the head of dir branch office in San Francisco became thn nun ah^-js^ kixmi that he IS respontible It is not necevsary that the branch nunj|tef êt a iharr (tl the profits. He kiHrnn vety wcU that if the branch dcxn nut pa> it will be dtwoniinued and he hiU loie hn job. his hmtir depend* on tht« branch 1 herrforr. the nun in New York doe« not hasr to us in ihn bram h nuiiager in San FraiHmo ainthing nvKr than. "Make pn»fm'" I he head ill New York d«»e%n'i inietfetr hrtaute if he doe* and the bramh olfue lu* kn«ck. the branch nunagef wtU be able to say it wa* hetauK- "Ycni imicrrd Dte to do so and so" The consumers are iuprrnte The con%unter« are tu>t alwas** intelligent^—not at all—hut the cooMJincTk air unrtngn I"he>- can be stupid and thes- iiu\- (.hangr their miiuK. but mt mu*t Mtept die latt that lhe>' are Mnrreign HuMne%unen itv %ub|etf ft* the tuprrttuiv of the comuinerk Ilie uine is. oi counc. true Itx the s^htile lHi\ine%% rMabhUmtent. the det tusr STttce i% the s«>He of the t imMJittert It i« imh the pftoblem of the piuducers or nunufacturrr» to c ritu t/e i cmtuinerv. to vi>'. "These people hasr bad tauo— 1 rrctmuiiend ihes buv Mwiieihing ehe" This It the u%k of philoMtphers and ani«t\ A great patnter. j great leader, a nun who >s-anu to plas- a lole in hntor>- muu ihh vieUI lo the bad ia*te o( comunien. HtissTsrr. buune%unen are vubjett to prutif-aitd-lcn% nuiugeinent and arc directed in esrrs detail b>- the widic% ni the comunien. The consumers air uiprmie. the>- air buying the prvxluit and this tt jusoBcation for the producer If it n not s^rakened b>* gosrrnnient mierferrnce. this is pio6t-and-lo» management, production for comunier*. 85
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UUDWIGVON MTSES Marxism Unmasked Fr
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Luiwk; von MisEs
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11m h.m4 n fHiMnhc«J W thr hnrnd^t
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Acknowledgments The lectures by Lud
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MARXISM UNMASKED iv*as ine\itable.
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MARXISM UNMASKED production will no
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MARXISM UNMASKED ^ His answer was n
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MARXISM UNMASKED and even if the in
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1st lecture Mind, Materialism, and
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Ford, do^"::^ z :z^^zitT '" ^ i*- "
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""'—'•"'"- '-r.,,„,„. which
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MATERIALISM, AND THE FATE OF MAN l.
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H. con! H .^ . o 17c > ' MIND. MATE
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2nd lecture Class Conflict and Revo
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""^ "^" '" ^'"' "vo.ux.ow.av soc.us
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CLASS co.,ucr^ ,„,,,„„^^^^ ^^
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^-"CONP-CT ..o aBvo.u.,o..av socuus
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iKli LECTURE Individualism and the
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"""'"""^"'" '"^ "^ —TM« KBVO.UT.
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INDIVIDUALISM AND THE INDUSTRIAL RE
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NATIONALISM. SOCIALISM. AND VIOLENT
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NATÂL.SM. SOC.AL.SM. ANO V.OLHNT R
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Page 55 and 56: NATIONALISM. SOCIALISM. AND VIOLENT
Page 57 and 58: NATIONALISM. SOCIALISM. AND VIOLENT
Page 59 and 60: MARXISM AND THE MANIPULATION OF MAN
Page 67 and 68: ( iiinoc MARXISM AND THE MANIPULATI
Page 71 and 72: SAVINGS, INVESTMENT. AND ECONOMIC C
Page 73 and 74: SAVINGS. INVESTMENT. AND ECONOMIC C
Page 79 and 80: AviNCt, INVetTMENT. AND ECONOMIC CA
Page 81 and 82: 7tm lecture Money, Interest, and th
Page 83 and 84: M U S 1 ^ . ; S I i K i S I . A M>
Page 85 and 86: MONEY INTEREST. AND THE BUSINESS CY
Page 87 and 88: MUStY. ISIlKiST. AND TM£ BL'SISESS
Page 89 and 90: MONEY. INTEaEST. AND THE SUflNESS C
Page 91 and 92: MONEY. INTEREST. AND THE BUSINESS C
Page 93 and 94: MONEY. INTEREtT. AND THE BUSINESS C
Page 95 and 96: MONEY. INTEREST. AND THE BUSINESS C
Page 97 and 98: 8tm lecture Profit and Loss, Privat
Page 99 and 100: PROFIT AND LOSS. PRIVATE PROPERTY.
Page 101 and 102: mOFIT AND LOtf. PRIVATE PItOPERTY.
Page 103: PROPIT AND LOSS. miVATE PROPERTY. A
Page 107 and 108: mOFIT AND LOSS. miVATE mOPERTY. AND
Page 109 and 110: FOREIGN INVESTMENTS AND THE SPiaiT
Page 111 and 112: t FOREIGN INVESTMENTS AND THE SriRI
Page 113 and 114: FOREIGN INVESTMENTS AND THE SPIRIT
Page 115 and 116: FOREIGN INVESTMENTS AND THE SPIRIT
Page 117 and 118: POKEfCN INVESTMENTS AND THE SfiRIT
Page 119 and 120: FOREIGN INVESTMENTS AND THE SPIIIIT
Page 121 and 122: FOaEICN INVESTMENTS AMD THE SPIRIT
Page 123 and 124: " Abteoce di pUnninK" upuntvn, 46 A
Page 125 and 126: 31 FairDcallS rcocnl tvocrvt Boiwi,
Page 127 and 128: ManoMn-Lcmmun-Solinnm. 1. 17 Mauryk
Page 129 and 130: FOUNDATION FOR ECONOMIC EDUCATION ^
Page 131 and 132: ^' "'•f -'m UFM FRANCISCO MARROOl
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