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In The Cradle of Industry and Liberty

An illustrated history of Philadelphia's manufacturing sector paired with the histories of local companies that make the city great.

An illustrated history of Philadelphia's manufacturing sector paired with the histories of local companies that make the city great.

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<strong>and</strong> a half later from a city <strong>of</strong> manufacturers<br />

to one <strong>of</strong> service providers. Between 1953 <strong>and</strong><br />

2014 Philadelphia went from 365,600 workers<br />

engaged in manufacturing, over 45 percent <strong>of</strong><br />

its private sector workforce, to 23,000 workers<br />

in manufacturing, just over 4 percent <strong>of</strong> total<br />

private sector employment—a staggering<br />

reduction <strong>of</strong> over 90 percent. While it is<br />

underst<strong>and</strong>able that city leaders <strong>of</strong> the 1970s,<br />

witnessing the loss <strong>of</strong> one major industry<br />

after another (100,000 manufacturing jobs<br />

were lost in the 1970s alone), would want to<br />

do everything possible to stem the tide, such<br />

efforts were bound to be futile. Larger economic<br />

<strong>and</strong> societal changes were underway at<br />

this time that would make the transformation<br />

<strong>of</strong> Philadelphia’s economy all but inevitable.<br />

<strong>The</strong> reasons were many. <strong>In</strong> general, manufacturing<br />

in post-World War II America was<br />

leaving the industrial cities <strong>of</strong> the Northeast<br />

<strong>and</strong> Midwest for the South or abroad, where<br />

labor <strong>and</strong> other costs were lower. Manufacturers<br />

that did stay local <strong>of</strong>ten moved to the suburbs<br />

where they could build new open-floor facilities<br />

that were better suited to modern industrial<br />

processes than the older multi-story factories<br />

<strong>of</strong> the city. <strong>The</strong> biggest factor for Philadelphia,<br />

however, was a fundamental change in consumer<br />

tastes <strong>and</strong> patterns <strong>of</strong> consumption in<br />

the post-World War II era that directly impacted<br />

the city’s signature manufacturers. Stetson<br />

declined when men stopped wearing hats, for<br />

example, while the city’s extensive tapestry rug<br />

industry suffered from the growing popularity<br />

<strong>of</strong> wall-to-wall carpeting. <strong>In</strong> particular, the<br />

emerging dem<strong>and</strong> for cheaper, mass-produced<br />

st<strong>and</strong>ardized goods worked against the many<br />

Philadelphia specialty manufacturers that<br />

made high-quality products. Disston’s finely<br />

crafted saws could not compete in price with<br />

the cheaper mass-produced tools sold by Sears<br />

& Roebuck <strong>and</strong> other retailers, a scenario<br />

that played out across many Philadelphia<br />

industries in the late twentieth century.<br />

Labor issues were a major factor as well.<br />

Unions had become quite powerful in<br />

Philadelphia by the mid-twentieth century<br />

<strong>and</strong> confrontations with management were<br />

increasingly common. <strong>The</strong>re were long, bitter<br />

strikes in the city’s manufacturing sector that<br />

proved costly to both workers <strong>and</strong> employers.<br />

Some companies opted to close or relocate<br />

rather than cede to union dem<strong>and</strong>s. At the<br />

same time, significant increases in automation<br />

<strong>and</strong> industrial efficiencies in the<br />

late twentieth century meant that it took far<br />

fewer workers to achieve the same levels <strong>of</strong><br />

production as in earlier periods. Combined,<br />

these multiple forces would have a pr<strong>of</strong>ound<br />

impact on American industry overall <strong>and</strong><br />

on Philadelphia manufacturing in particular.<br />

A LONG, SLOW<br />

TRANSFORMATION<br />

As noted in the previous chapter, the first<br />

signs <strong>of</strong> decline in Philadelphia manufacturing<br />

began to appear in the 1920s <strong>and</strong> then<br />

intensified in the depression years <strong>of</strong> the<br />

1930s. World War II brought a revival in<br />

manufacturing, but it was temporary. One<br />

by one in the post-war period, Philadelphia’s<br />

great manufacturers fell silent. Some closed<br />

or moved out <strong>of</strong> the city soon after the War,<br />

others lasted into the 1970s <strong>and</strong> 1980s, <strong>and</strong><br />

a few made it into the 1990s or early 2000s.<br />

But eventually, they all were gone (with<br />

the exception <strong>of</strong> Disston, which continued to<br />

@<br />

Top, left: Demolition <strong>of</strong> the Stetson Hat<br />

factory at Fifth Street <strong>and</strong> Montgomery<br />

Avenue in Kensington in 1979. Stetson<br />

made hats at this location for almost 100<br />

years before it closed the factory in 1971<br />

<strong>and</strong> moved out <strong>of</strong> the city. <strong>The</strong> company is<br />

still in business, now in Texas.<br />

PHILADELPHIA EVENING BULLETIN COLLECTION,<br />

TEMPLE UNIVERSITY LIBRARIES SPECIAL COLLECTIONS<br />

RESEARCH CENTER.<br />

Top, right: Demolition <strong>of</strong> the Baldwin<br />

Locomotive plant at Broad <strong>and</strong> Spring<br />

Garden Streets, 1937. Baldwin was<br />

among the first <strong>of</strong> Philadelphia’s major<br />

manufacturers to leave the city, moving to<br />

nearby Eddystone, Delaware County,<br />

beginning in 1906. <strong>The</strong> move was complete<br />

by the late 1920s <strong>and</strong> the Philadelphia plant<br />

was demolished a decade later.<br />

PHILADELPHIA RECORD COLLECTION,<br />

HISTORICAL SOCIETY OF PENNSYLVANIA.<br />

CHAPTER FIVE<br />

85

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