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In The Cradle of Industry and Liberty

An illustrated history of Philadelphia's manufacturing sector paired with the histories of local companies that make the city great.

An illustrated history of Philadelphia's manufacturing sector paired with the histories of local companies that make the city great.

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Philadelphia is famous for its<br />

appreciation <strong>of</strong> good food; <strong>and</strong>, for<br />

more than seventy-five years, the<br />

meats <strong>and</strong> cheeses produced by<br />

Dietz & Watson have been a cut<br />

above all the rest. Founder Gottlieb<br />

Dietz insisted on producing the<br />

most flavorful, highest-quality deli<br />

meats, using only fresh, all-natural<br />

ingredients. Now operated by the<br />

third <strong>and</strong> fourth generation <strong>of</strong> the<br />

Dietz family, the company is still<br />

guided by the high st<strong>and</strong>ards set by<br />

the company founder.<br />

Today, Dietz & Watson is one <strong>of</strong><br />

the largest family owned preparers<br />

<strong>of</strong> premium deli meats <strong>and</strong> artisan<br />

cheeses in the nation, <strong>of</strong>fering more<br />

than 500 products found at the finest supermarkets<br />

<strong>and</strong> delis across the nation.<br />

<strong>The</strong> family behind Dietz & Watson is<br />

infused with the same substance-over-style<br />

ethic as its hometown <strong>of</strong> Philadelphia. <strong>The</strong><br />

company was founded in 1939 by Gottlieb<br />

Dietz, a sausage maker who emigrated from<br />

Germany to the United States in the early<br />

1920s looking for a better future.<br />

What started as a small neighborhood<br />

sausage making shop now manufactures<br />

more than 450 items in its Philadelphia headquarters,<br />

employing more than 1,000 people.<br />

Dietz died in 1964, leaving control <strong>of</strong><br />

the company to his daughters, Lore Dietz-<br />

Giacchino <strong>and</strong> Ruth Dietz-Eni. Ruth, who<br />

is known affectionately as “Momma Dietz,”<br />

began working for the company during<br />

summers when she was fourteen, <strong>and</strong> is now<br />

ninety years old. Momma Dietz has served as<br />

the face <strong>of</strong> Dietz & Watson for many years<br />

now, traveling throughout the nation to<br />

visit grocery customers. She is still active <strong>and</strong><br />

serves as company chairman.<br />

“I learned a lot from my father, but one<br />

thing always stood out,” says Momma Dietz.<br />

“He always said, ‘If it’s not good enough for<br />

my family, it’s not good enough for yours.’<br />

So we have always run the business with an<br />

eye toward the customer.”<br />

Dietz & Watson was a pioneer in the<br />

healthy deli meat market, as well as requiring<br />

humane farming practices by its suppliers.<br />

<strong>In</strong> 1979 the company was the first to produce<br />

sodium-free turkey <strong>and</strong> reduced sodium ham<br />

when it launched its Gourmet Lite line. “If it<br />

didn’t taste great, we probably would never<br />

have made our healthier lifestyle line,” comments<br />

Louis Eni, CEO <strong>and</strong> gr<strong>and</strong>son <strong>of</strong> the<br />

founder. “When my gr<strong>and</strong>father talked about<br />

quality, the key was in the ingredients. To this<br />

day, none <strong>of</strong> our products uses fillers, MSG,<br />

or artificial flavors, <strong>and</strong> the meats are h<strong>and</strong>trimmed,<br />

h<strong>and</strong>-prepared, <strong>and</strong> h<strong>and</strong>-seasoned.”<br />

Dietz & Watson feels it is important to<br />

be a good <strong>and</strong> responsible neighbor <strong>and</strong><br />

supports such local causes as police <strong>and</strong><br />

firefighter organizations <strong>and</strong> the Battleship<br />

New Jersey Museum. <strong>The</strong> company <strong>and</strong> its<br />

employees also support such causes as the<br />

Susan G. Komen Foundation <strong>and</strong> Crohn’s &<br />

Colitis Foundation. Dietz & Watson is also<br />

proud to support our brave servicemen <strong>and</strong><br />

women through the USO <strong>and</strong> Hometown<br />

Heroes program.<br />

DIETZ &<br />

WATSON<br />

PARTNERS IN BUILDING PHILADELPHIA<br />

133

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