CHUK September 2018

In print•online•everywhere!
£4.50 SEPTEMBER 2018
Royal
APPOINTMENT

Quee ns
LONG LIVE THE

You
...ALL GIVEN THE ROYAL
TREATMENT BY

good
LONG
LIVE
HAIR DAYS!
Make every client feel like royalty with ghd platinum+
In the modern world, hairdressers have the power to make clients feel like queens. Royalty equals
luxury, and luxury equals a bespoke, personalised service. From tailored scents and personally blended
foundations to smart tech that creates the perfect Spotify playlist for you and curates your Instagram
feed, a personalised approach is key to making clients feel special. As world leaders in beauty
innovation, ghd has taken this trend for the hyper-personal and turned it into a breakthrough new styler.
Meet the world’s first smart styler that predicts your client’s hair needs.
Featuring ground-breaking new innovation – ultra-zone with predictive technology – the new ghd
platinum+ responds to your hair and the way that you style, controlling heat more effectively to give
ultimate results and stronger, healthier hair.*
“We’ve taken sensing and heating technology to the physical maximum with platinum+,” says
Dr Tim Moore, vice-president of smart devices for ghd. “By having a sensor that covers the whole area
of the heater and algorithms that smartly predict what the heater needs to do next, this styler can ensure
definitive styling longevity and shine, without the damage. It’s the ultimate hair styling tool.”
While this is all well and good, what does this actually mean for salons? Adam Reed, ghd global
ambassador and co-owner of Percy & Reed salons, explains: “The thing that I love most about ghd
platinum+ is that it features the most incredible smart technology that adapts to every individual’s
hair needs. This has made styling so easy for me. No matter whether a client has super thick hair or
incredibly fine hair, I know that by using platinum+ I will get a consistent result and a beautifully smooth
finish across every hair type.”

GHD PLATINUM+
IN DETAIL
Developed by ghd scientists and engineers over a fi veyear
period, new ultra-zone with predictive technology
is the latest breakthrough in heat styling and guarantees
homogeneous heat across the whole styler plate
CREATIVE HEAD ADVERTORIAL
•Cutting-edge predictive technology recognises the thickness of the hair,
the section size and the speed at which you are styling and adjusts as you
are working to constantly maintain the optimum styling temperature, so you
achieve ultimate results even quicker on all hair types
•Infi nity sensors monitor the heat 250 times a second, to always maintain
the safer-for-hair temperature of 185°C
•ghd platinum+ is so reliable that it comes with a three-year warranty for
peace of mind
“ghd has made the best
styler even better”
Adam Ree d
ghd global ambassador
PROVEN
RESULTS
70% healthier hair*
20% more shine**
2x more colour integrity*
Fastest ever heat up time –
ready to style in
20 seconds
*Versus a styler working at 230°C. **Versus naturally dried hair.

CLUB
creativeheadmag.com/club
FOR JUST
£10
YOU’LL GET:
• 10 issues of Creative
HEAD magazine – and
supplements including
Runway, PAINT and
Power Book – delivered
to your door
• Exclusive competitions
and prizes
• Free product samples
from leading professional
brands
SIGN UP NOW
AND RECEIVE TIGI COPYRIGHT
CARE PRODUCTS, WORTH
£52! *
It includes: Volume Shampoo and Conditioner and Shine Booster.
WIN a TIGI Copyright Care
goody bag, valued at £100!
Already a Creative HEAD Club member? We’ve got something special for you,
too! Club members have the chance to win a TIGI Copyright Care goody bag that
includes Treatment Base as well as salon-sized bottles of Shine, Smooth & Repair
Boosters. These services are for in-salon use only and valued at nearly £100 –
they’re the perfect way to boost your clients’ backbar experiences. To be in
with a chance of winning, simply keep an eye on your inbox for your
exclusive link to the competition entry form – all Creative HEAD
members will receive an email on 1 September!
FOR
CREATIVE
HEAD CLUB
MEMBERS
ONLY
*For the fi rst 25 new members to sign up between 1 September and 30 September
2018. Subject to availability and no cash equivalent will be offered.

ALL HAIL
PLATINUM +
The world’s 1st SMART styler
that predicts your hair’s needs.
#ghdbreakthrough
For more information and to become a stockist,
contact your ghd account manager or call 01924 423400.

S E S S I O N
TO
SALON
SINCE 1959
With BaByliss PRO’s Titanium Expression range
you can create any look from session to salon.
Our tongs combine premium titanium with
an advanced heating system to give consistent,
even heat that you can rely on for a perfect finish.
Find out more @BaBylissPROUK

L
B
L
F
•
•
Joico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands Hair & Color: JOICO Artists
#LIVETHEBLONDELIFE www.joico-blondelife.com
•
F

IVE THE
LONDE LIFE
ghtening & Brightening System
ll-service blonding from salon to home – gold or platinum style
ICO Blonde Life products are specifically created to make – and keep! – your clients light & bright.
p to five levels of even lift through 60 minutes, while protecting the health and integrity of each and
ery strand without using a bleach. (refers to NEW Blonde Life Hyper High Lift Permanent Crème Color)
p to 9+ levels of fast-acting lift (refers to Blonde Life Lightening Powder)
more information call 0845 071 2326
NEW

Joico Laboratories Europe B.V. Grasbeemd 4 5705 DG Helmond the Netherlands
STRUCTURE is a styling brand offering a compact and unisex product portfolio that lives up to the performance
promise that is the JOICO legacy. All STRUCTURE products allow stylists and consumers alike to create looks and
styles that underline personality and individuality with hairstyles varying from perfect to perfectly imperfect.
For more information call 0845 071 2326

“A new rhythm in your hair routine”
my life. my structure. my rhythm.
follow my rhythm on www.structurebyjoico.com

from Brooklyn with love
amika is a professional line of haircare
and tools. Founded by industry
OUTSIDERS in Brooklyn, New York.
We are on a mission to inspire a lifestyle
of self-expression and hair rebellion
against conformity and the mundane.
#hairrebellion
amika products are like a good friend –
straightforward, dependable and fun to
spend time with. We are kind-of obsessed
with this “super-fruit”, Sea Buckthorn Berry,
so we include it in every haircare and styling product.
Our products are vegetarian-friendly, cruelty-free and
To carry amika in your salon, please contact
amika@alanhoward.co.uk or visit any
Alan Howard store location.

#amika
@love_amika

COLOUR IT. STYLE IT. OWN IT.

STYLE WITH
CONFIDENCE
Introducing our new high
performance styling range.
A professional collection of products designed to give you the
tools you need to create with confidence. From essential prep
products to finishing creams and sprays, each product has
been developed to protect and care for the hair, whilst giving
you performance you can rely on. Whether it’s hold, definition
or texture, we’ve got the product for you.
@Rusk_UK
SHOP YOUR WAY AT
salon-services.com 0330 123 1907 in store

Editor’s letter
28
84
80
When you make an iconic and internationally renowned
creative director cry, you can’t help but look inward and consider
your life choices. Such was my experience with the ever-energetic
Antoinette Beenders. Readers, hand on heart, I did not mean to – she was
on a stopover in London from Minneapolis to Milan, so I’m confident jet-lag
was involved. But seeing her react this way when asked about her time in
London, and her passion for the city, her craft and her mentors, was utterly heartmelting,
and just made me love this creative livewire even more. Please read her
fantastic take on Instagram and its impact on her daily work, from page 38. If
you’re looking for some more standout creatives, your luck is in – hairdresser du
jour Larry King collaborates with 2017 Most Wanted Exceptional Stylist, Dylan
Bradshaw, on a vintage-vibed shoot with Dyson (page 64), while the Fowler35
team shares its latest collection from page 80. Oh, and we had 80 hairdressers
on set, watching Rankin and Nick Irwin shoot a lucky 20 guests totally live.
You know, just your average Creative HEAD Monday night… keep your
eyes peeled for more jaw-dropping events on the way!
Amanda Nottage
Editor
JOIN US!
Congratulations to our Most Wanted
and The It List 2018 winners!
What incredible talent! Head
online to see all the Grand Final
coverage and keep an eye
out for our supplement with
the October issue. Are you
part of the Big Hair Do on
26 September? We can’t
wait to see what you’ve got
in store as the UK’s biggest
hair party hits 100 salons
once again. Make sure you’ve
got your ticket for The Coterie
London on 1 October – it’s a
not-to-be-missed night with Neil
Moodie and special guests, head
to page 51 for info. Finally, our next
instalment of Featured Artist LIVE is
coming 19 November – three words,
Johanna Cree Brown. See page 50
and get on the list before it’s too late.
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag

001 RM_Cover_GW11.indd 1 01/08/2018 15:10
September
WHAT’S INSIDE
38
80
FASHION
The Fowler35 team
dials up its strengths
ANTOINETTE BEENDERS
Aveda’s global creative director gets a little
emotional looking back on her illustrious
career so far
ON THE COVER
Hair by the ghd
queenmakers
84
SCENE
Paul Mitchell
gathers in Las Vegas
and Rankin meets
Creative HEAD
Free inside
The Outliers
THE
Outliers
The innovators and salons
disrupting the status quo
Issue #01 2018
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
BETH DAVIE
ART DIRECTOR
NICK JABBAL
DIGITAL DESIGNER
EVA VESTMANN
CHIEF SUB EDITOR
ADAM WOOD
STAFF WRITER
ANNA SAMSON
CONTRIBUTOR
DEBORAH MURTHA
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
ADVERTISING
LAURA TUCKER
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
21 The Timberyard,
Drysdale Street,
London, N1 6ND
020 7324 7540
enquiries@alfol.co.uk
Creative HEAD is published
10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag

CREATIVE HEAD EDUCATION
e ducation
"Over to me!"
OUR
FEATURED ARTIST
IN SEPTEMBER IS
ANTHONY MASCOLO
He’s the co-founder and international artistic
director of TIGI, so Anthony Mascolo has plenty to
share from his exceptional career. Don’t miss out!
e ducation
HEAD ONLINE NOW!
CREATIVEHEADMAG.COMEDUCATION

Redefine.
Rethink.
Reinvent.
REINTERPRET THE EVERYDAY TO REVEAL NEW TAKES ON MODERN CLASSICS
WITH SCHWARZKOPF PROFESSIONAL’S 2018 #REDEFININGYOU COLLECTION

“This
collection is
all about your
YOUniverse”
SIMON ELLIS, SCHWARZKOPF PROFESSIONAL INTERNATIONAL CREATIVE DIRECTOR
Schwarzkopf Professional’s 2018 #REdefiningyou Collection
brings together global influencers and the world’s top hair gurus
to share the looks, innovations and trends that are in right now.
The Essential Looks collection is all about the individual as
Schwarzkopf Professional celebrates your YOUniverse in
a special makeover edition. We’re talking empowerment,
individuality and inspiration from the runway reinterpreted
for you and the way you live and work today.
The three inspirational trends will appeal to all clients keen to
refresh their look, while the stripped-back, digital-first approach
is truly REdefining how you and your clients interact with and
discover the latest hair looks.
It's time to explore your YOUniverse…

All
made
up…
CATWALK-INSPIRED BUT CLIENT FOCUSED, THE ESSENTIAL
LOOKS COLLECTION IS ALL YOU NEED TO SEE YOU AND
YOUR CLIENTS THROUGH THE SEASON IN STYLE
The Essential Looks collection from Schwarzkopf Professional
is known for taking its inspiration from the catwalks, but it’s even
better known for being able to reinterpret these trends for clients,
connecting the two worlds with a collection that's edgy and raw,
but well-defined and with commercial kudos. Simply put, these
aspirational looks are perfect for everyday client makeovers.
How will YOU REinterpret this season's trends?

Night vision
FOR SCHWARZKOPF PROFESSIONAL’S THIRD
IGORA #ROYALTAKEOVER AND AN ESSENTIAL
LOOKS TREND, COLOUR DIRECTOR ROSSA
JURENAS AND HAIR ARTIST LUNH PHAN
COME TOGETHER TO CREATE SOME
MIDNIGHT MAGIC FOR LUCID NOCTURNES
THE LOOK
The edgy Lucid Nocturnes catwalk look has
been created by Schwarzkopf Professional
North American colour director, Rossa Jurenas.
Showcasing a strong graphic shape and choppy
outline, Rossa’s co-created shades of iridescent
purple and blue spotlight the fringe for a punky
twist that’s total seduction.
THE PRODUCTS
IGORA Lucid Nocturnes, BC Color Freeze
Shampoo, BC Color Freeze Treatment
and Session Label Powder Cloud.

Go global
GLOBAL TRIBE DRAWS DIVERSE
INFLUENCES FROM AROUND THE
WORLD INTO ONE YOUNIVERSE – FULLY
CELEBRATING THE INDIVIDUAL. FIRST
SPOTTED ON THE RUNWAY, FASHION
SEES GLOBAL NATIVES ROCK EASTERN
INFLUENCES WITH A FOLKLORE TWIST
THE LOOK
The Global Tribe catwalk look has been cut and
styled by Schwarzkopf Professional global styling
ambassador Richard Ashforth – think a strong,
shoulder length shape with a softer fringe.
The contrasting textures of wavy and straight
beautifully highlight the autumnal mauve colour
twist and grungy cool-blonde tones from global
colour ambassador, Lesley Jennison.
THE PRODUCTS
IGORA Dusted Rouge, Session Label
Hairspray, IGORA Vario Blond and
Session Label Miracle 15.

The power
NEW FORMAL IS ALL ABOUT
OVERSIZED SILHOUETTES,
ARCHITECTURAL DETAILS, BLOCK
BRIGHTS AND PRECISION CUTTING
– A TRULY MODERN TAKE ON
POWER DRESSING
CREATIVE HEAD ADVERTORIAL
THE LOOK
This season’s New Formal catwalk look
was cut and styled by Schwarzkopf
Professional global session ambassador,
Tyler Johnston. The cut is pure precision
as Tyler reinvents the iconic Pageboy
Bob. Colour queen Lesley Jennison
added glossy tonal depths in a jigsaw
effect, for a lo-fi colour vibe that creates
different moods as the hair shifts shape
and reconnects.
THE PRODUCTS
IGORA Vibrance, Session Label Salt
Spray, Session Label Crystal Gel and
ColorWorx yellow and blue.

24/7
ACCESS
Now fully digital, this season’s
Essential Looks magazine and app
feature style hints for the key looks,
the latest viral trends, tips & tricks,
product updates, interviews and
more – talk to your Schwarzkopf
Professional representative for
more information!
FOR MORE, CALL 0800 526741 OR VISIT SCHWARZKOPFPROFESSIONAL.CO.UK
FOLLOW SCHWARZKOPFPRO AND KEEP UP WITH ESSENTIAL LOOKS
#APASSIONFORHAIR AND #ESSENTIALLOOKS

The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
APPRENTICE
FUNDING CUT BY
MORE THAN 20%
THE INSTITUTE for Apprenticeships (IfA)
has announced a reduction of funding of
more than 20 per cent for hair professional
apprenticeships, following a review
requested by the Department for Education.
It was announced earlier in the year that
the IfA would be reviewing the funding
bands for 31 standards, including the hair
professional apprenticeship standards. The
hair professional Trailblazer steering group
recommended an increase to the funding
band because of the additional costs required
to deliver a qualification that is higher than
the old level 2 framework apprenticeships.
This has been rejected by the IfA, and a
reduction of funding of more than
20 per cent from £9,000 to £7,000 will follow.
The changes need to be confirmed by the
Secretary of State, but as there is no further
right of appeal this is expected to be a
formality. Once approval is confirmed there
will be a two-month notice period before
the funding decreases take effect for new
starters. The news has been met with outcry
from salon owners as they fear the reduced
funding will lead to a drop in the number of
hairdressing apprentices.
Andrew Collinge, owner of Andrew
Collinge Salon and Training Academy, said:
“Employers and training providers are only
just getting to grips with, and adapting to,
the new standards and recent changes to
apprenticeship funding, and now the funding
regime will be changing yet again. This
will have a negative impact on hairdressing
training and the industry.”
Hellen Ward, co-owner of Richard Ward
Salon & Metrospa and employer champion
for the hair professional Trailblazer group,
said: “We are dismayed and believe that the
so far encouraging take-up will be reversed
due to funding changes beyond our control.”
L’Oréal x
Holly Fulton
L’ORÉAL PROFESSIONNEL HAS partnered with Holly Fulton for the
designer’s Fashion in Motion show, held at the Victoria and Albert Museum.
Jonathan Soons from Headmasters led the hair team, creating a ‘post-party
modern beehive’ look. To achieve this, Jonathan first changed the fabric of the
hair to make it weightless and pliable, using L’Oréal Professionnel Tecni.ART
Scruff Me at the roots and working it into the mid-lengths. He then backcombed
from back to front ensuring hair was stiff at the roots. The top section was
then brought over to one side, twisted into a knot and secured with pins. The
shape was moulded to keep the height and sprayed with L’Oréal Professionnel
Infinium. The remaining lengths were tonged and worked with a little L’Oréal
Professionnel Tecni.ART Density Material to look like hair was a little sweaty.
The Fashion in Motion series brings designers to the V&A to make catwalk
couture accessible to a wider audience.
People tend to overuse the word ‘innovation’, but when we say
Wella Professionals’ Koleston Perfect with ME+ is the brand’s most
revolutionary colour innovation in more than a century, we mean
it. This is because Koleston Perfect with ME+ features breakthrough
technologies, Pure
Balance Technology and ME+,
proven to deliver rich results with
less damage, colour after colour.
It also reduces the risk of developing
a new allergy to hair colour.
Images courtesy of L’Oréal Professionnel
CREATIVE HEAD
19

TIGI Inspirational Youth finalists and judges
TIGI REVEALS THE 2018 INSPIRATIONAL YOUTH TEAM
TIGI has unveiled its 10 members for this
year’s Inspirational Youth team. They are:
Amy Lynn from Bad Apple, Rebecca McKay
from Andrew Collinge, Rebecca Stradling from
Molbys, Marc Hensman from Mesart, Dana
Hoek from Regis, Claire Thorpe from Scots,
Megan Nicholls from Inkfish, Jasmin Dewar
from Muse, Adam West from Forresters and
Lesley Farrell from F&M.
Each new team member was required to
cut and colour in front of TIGI Creative Team
members, before presenting their inspiration
BRING ON THE
BIG HAIR DO!
One hundred salons, one big night – there
is still time to sign up to Creative HEAD’s
Big Hair Do. Taking place on Wednesday
26 September, this nationwide event is a
great way to bolster your business. Salons
that have taken part in the past have
enjoyed increased client engagement, block
bookings, new clients and ramped-up retail
sales. The biggest hairdressing party is a
unique experience evening filled with fun,
education, product testing and styling.
It’s brought to you by Creative HEAD and
its sister consumer site, Layered Online, and
sponsored by KMS, Redken and TIGI.
To take part, visit creativeheadmag.com/store
and finished work to a panel of judges
including co-founder and international artistic
director, Anthony Mascolo.
The 10 successful hairdressers from salons
across the UK now go on to the Inspirational
Youth Bootcamp, taking place at Bed Head
Studio in London. This will be followed
by participation in an exclusive show on
12 November at London’s Café de Paris.
TIGI Inspirational Youth was launched by
Anthony Mascolo as a mentorship programme
that aims to develop creativity and talent.
HEADMASTERS TO
TACKLE MENTAL HEALTH
HEADMASTERS HAS introduced Mental Health
First Aiders (MHFA) to help end the stigma that
surrounds mental health in the workplace and
build a culture of support for stylists.
It is estimated that 16 million people
experience a mental health illness at some
point in their lives, with young people most at
risk. As Headmasters employs a number of
young people, the salon group decided it was
time to take action.
The MHFA training course is taught in
conjunction with MHFA England and offers a
safe place for apprentices and staff to make
disclosures to the Headmasters MHFA team.
This team is trained to listen, reassure and
respond, offering help and the tools to guide
those suffering towards the support they need.
Raju Raymond, chief executive of
Headmasters, said: “If people feel healthy
and positive at work, they will be naturally
happier and more productive in the workplace,
so everyone benefi ts. We have trained our
managers to enable them to identify and
support individual team members so they don’t
feel isolated and alone. We take our duty of
care towards staff very seriously and mental
health is a top priority. ”
#CHedit
MY month
AHEAD
What September
has in store for...
ANGELA MASON
ANGELA MASON HAIR
EXTENSIONS
We are preparing for the
opening of our in-salon
training AMAcademy. We’re
also launching an online
store, selling all of our
styling products, clip-ins, gift
vouchers and
AMAcademy
places. We
are also taking
part in Creative
HEAD’s Big
Hair Do.
STEPHANIE JONES
TOXIC CHERRY
I’m in the process of buying
the salon, which is super
exciting. I’m also a Color
Zoom UK Gold winner so
I’m looking forward to the
Color Zoom mentorship days,
which will involve a lot of
prep work for Global Zoom.
I can’t wait to
catch up with
the other UK
winners before
we head to
Global Zoom
in Toronto!
MOVERS AND SHAKERS
Zoë Irwin is the new Wella
Professionals UK Colour Trend
Expert, working with consumer
media to provide insights and trend
predictions through seasonal colour
forecasts. Also at Wella, Robert
Eaton, from Russell Eaton salons,
is now UK and Ireland technical
director and will work with the Wella
Colour Creatives and deliver a
selection of Master Colour courses.
The New York-based stylist
Richard Mannah joins Joico as
international guest artistic director.
Callum Marks is the new brand
ambassador for The Bluebeards
Revenge, Callum is manager of
Luka’s Barbers in Plymouth.
20
CREATIVE HEAD

MAKE YOUR HAIR GROWTH
THE LEAST OF YOUR WORRIES
You have
over 100,000 hairs
growing at any time...
...a healthy head of hair
should therefore be
a handful
60% of women in the UK experience hair
growth disruptions leading to thin and
wispy hair.
Salon Formula Hair Growth+ by Nourkrin ®
is a scientifically researched hair growth food
supplement developed to help support the
normal healthy hair growth.
AVAILABLE AT:

Schwarzkopf Professional
colour director, Rossa
Jurenas, and hair artist Linh
Phan, co-create deep and
seductive midnight colours
in the brand’s third and final
IGORA #RoyalTakeover.
IN-SALON SERVICE
0800 526741
schwarzkopf-professional.co.uk
Dare to care for your clients’ hair with Fudge Professional’s
new aftercare range. From the blue-toning Cool Brunette to the
illuminating Luminzier, all will care for your client’s specific
hair needs thanks to Opti-PLEX technology that’s
been incorporated into the entire range.
RRP FROM £11.95
020 73845 6333
fudgeprofessional.com
Banish brassy tones with the
new milk_shake Silver Shine
Conditioner. Full of milk
proteins and organic fruit
extracts, you can maintain
an ideal moisture balance,
while neutralising any
unwanted yellow tones.
RRP FROM £12.99
01392 365177
milkshakehaircare.co.uk
Irresistible products consumers will want
to snap up, selected by the Layered team
Wetbrush keeps knocking
it out of the park with its
seasonal updates. We love its
gemstone-inspired, soothing
shades, but if you prefer
to add a little spice to your
life, opt for vivid colour
with the bold and beautiful
Moroccan collection.
RRP £13.99
0800 0988040
prowetbrush.com
Rusk has been busy
concocting new wash, style
and finish collections, as
well as three new
men’s products. From
colour-care shampoos and
conditioners to mousses,
shining mists and
hairsprays, Rusk has all
you need to create lustworthy
hair. We love
the styling mousse for
volume and hold.
RRP FROM £7.99
0330 1231907
rusk1.com
The blonde trend isn’t going anywhere, so the
lightweight JOICO Blonde Life Brilliant Glow Brightening
Oil is an essential for light-haired clients. Perfectly
clear, it doesn’t turn yellow like some oils and it provides
incredible shine. Thanks to its de-frizzing abilities, hair is
smooth and silky, and colour is brightened
and left looking amazing. And, there is 87
per cent less breakage on treated hair – so
blonde hair looks better for longer. Then
there’s the JOICO Blonde Life Brilliant
Tone Violet Smoothing Foam, which
neutralises brassiness and polishes
strands. Apply before styling and
enjoy soft, touchable hair.
JOICO BLONDE LIFE BRILLIANT GLOW
BRIGHTENING OIL RRP £17.45, JOICO
BLONDE LIFE BRILLIANT TONE VIOLET
SMOOTHING FOAM RRP £14.50
0845 0712326
joicoeurope.com
HD Brows is making tricky linework a thing of the past with
its new Long Wear Liner. The gel formula works brilliantly as
either a sultry smudge or a defined flick with dense pigment.
The brand has also added a new shade,
alabaster, to its Fluid Foundation range,
bringing it up to 11.
RRP LINER £22; RRP FOUNDATION £32
0113 2247910
hdbrows.com
Color Gels Lacquers by
Redken is a permanent
liquid colour that offers the
saturation of a gel and the
mirror-shine of a lacquer –
it’s really that good. And it’s
designed to work perfectly
with Redken’s Shades EQ.
IN-SALON SERVICE
020 8762 4121
redken.co.uk
Clients with dry hair are in
luck as L’Oréal Professionnel
has added Nourishing
Shampoo to its Source
Essentielle range. It includes
jasmine flowers and sesame
oil and 96 per cent naturalorigin
ingredients.
RRP £18
0800 0304034
lorealprofessionnel.co.uk
22
CREATIVE HEAD

#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
LAUNCH OF
THE MONTH
What if you could predict your
client’s hair needs before they could?
That’s what ghd is offering with its
new platinum+, the world’s first
predictive heated styler that adapts
to your client’s personal hair needs.
Developed by the clever bods at
the ghd labs over a period of five
years, new ultra-zone with predictive
technology is the latest breakthrough
in heat styling and guarantees
consistent heat across the whole
straightener plate. This means the
straighteners are able to recognise the
thickness of the hair, the section size
and the speed at which you’re styling,
and adjust as your working to
maintain the optimum styling
temperature. Long live good hair
days with ghd platinum+.
RRP £175
01924 423400
ghdhair.com
IT’S ALL ABOUT... FUN COLOUR
Now clients can change
their hair as often as they
change their clothes with
KMS STYLECOLOR. The
temporary spray-on colour
accentuates and enhances
clients’ styles, guaranteeing
dark and light results.
RRP £23
01323 432100
kmshair.com
Whatever the occasion, give your
clients a flash of colour with
#COLORFULHAIR Flash Pro Hair
Make-Up by L’Oréal Professionnel.
Just like applying eyeshadow, it
coats hair in pigmented colour that
washes out in one shampoo and is
visible on all hair bases.
IN-SALON SERVICE
0800 0304034
lorealprofessionnel.co.uk
CREATIVE HEAD
23

BOOST YOUR
BUSINESS WITH
BLUSHES IN CHELTENHAM HAS MADE GOOD MONEY OVER A YEAR FROM SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM
L’ORÉAL PROFESSIONNEL. IT HAS BECOME A REGULAR PART OF THE COLOURING PROCESS FOR MANY OF THE SALON’S CLIENTS, WHO
HAVE NOTICED AN INCREDIBLE IMPROVEMENT IN THEIR HAIR'S CONDITION. JUST IMAGINE WHAT SMARTBOND COULD DO FOR YOU AND
YOUR SALON. SALON OWNER DARRELL BLAKE, SHARES SOME OF HIS TIPS ON SELLING SMARTBOND IN-SALON…
1 Allow new clients to try before they buy. Clients new to Blushes are given a complimentary Smartbond treatment as a gift and to help them start
their Blushes journey to healthy hair. They often continue to use Smartbond regularly with their appointments. The take-home conditioner is a
big hit and clients have been very happy with the results of their Smartbond service. We have also given a free Smartbond service with a colour
appointment in our Blushes Christmas cards as a gift to customers.
2 Ensure your staff are fully trained in all things Smartbond. L’Oréal Professionnel gave us fantastic training. We also put detailed descriptions and
instructions of all new products up in our staff room for the staff to refer to when needed.
3 Motivate your staff to sell Smartbond. Any team member who sold more than a certain number of Smartbond treatments in a month received
commission on those sales.
THE FIX
Fowler 35 (@fowler35ldn) created this natural look
using L’Oréal Professionnel Botanēa.
Step 1: Shampoo with Source Essentielle Daily.
Step 2: Mix the Light Copper Brown recipe as base
colour. Then mix 45g of Cassia + 5g of Henna with
150mls of water for ends and pre lightened sections.
Step 3: Apply the base colour on roots and weave
out chunky sections. Take through the second
mixture on all left out weaves and pre lightened ends.
Develop for 30 minutes.
Step 4: Shampoo with Source Essentielle Daily.
Step 5: Blow-dry using Tecni.ART Pli.
Share your transformations using @lorealpro
#botanea #empoweredbynature #lorealprouk
RETAIL REHAB
Complement Botanēa with Source
Essentielle’s Daily Shampoo
by L’Oréal Professionnel. This
lightweight shampoo
is suitable for fine to
normal hair.
With at least
80 per cent of
ingredients of
natural origin,
it is a perfect
everyday
product.
24
CREATIVE HEAD

Be a
COLOUR
ADDICT
EMBRACE THE TREND FOR
ALL THINGS NATURAL
CREATIVE HEAD ADVERTORIAL
Have you noticed how increasingly aware your clients
are becoming about what they use, what they eat
and what they do? With the natural hair market growing
more than twice as fast as the professional market,*
Botanēa by L’Oréal Professionnel is your opportunity to
gain a new kind of colour client.
This 100 per cent herbal colour benefits from
the expertise of L’Oréal Research and offers a true
professional result for clients keen to try colour but have
perhaps previously been put off by the use of chemicals.
It’s the perfect opportunity to recruit new clients to your
salon or lapsed colour clients that need to be drawn
back. You can’t afford not to invest in Botanēa.
*Source – Natural haircare: Natural Personal Care: UK Market
Analysis and Opportunities, Kline, 2016. Source – Professional
market: Salon Hair Care: UK Market Analysis and Opportunities,
Kline, 2017
BOTANĒA
Darren Fowler, owner and creative director of Fowler35,
says: “We’ve seen an increase in people being interested
in naturally-derived hair products at Fowler35. Guests
want a choice, and that’s what we have now with L’Oréal
Professionnel Botanēa.
"It also gives us a tool to introduce colour-shy guests
to the possibility of having their hair coloured. We will be
weaving it into our marketing campaigns throughout the
year as it’s a really topical story at the moment.”
DO THIS NOW
1)Identify your potential Botanēa clients. They might be
new or might not have coloured in some time.
2)Explain how Botanēa is different from existing colour.
Use the Botanēa digital diagnostic tool to choose the
perfect shade.
3)Create a unique salon experience. Engage your clients
by mixing the herbal ingredients in front of them.
4)Spread the word – promote #Botanea on your social
media channels and get up-to-speed on all things Botanēa
at lorealaccess.com/uk.
Get further addicted to colour with L’Oréal Professionnel – call 0800 0304034 or visit lorealprofessionnel.co.uk
CREATIVE HEAD
25

SUMMER LANGTON
AGE 22
MICHAEL VAN CLARKE
CREATIVE HEAD: Why did you want to have a career
in hairdressing?
SUMMER LANGTON: As a child I was always mesmerised when
I watched my mum having her hair cut. So at the age of 15,
I took the plunge and applied for a Saturday position in a
local salon. Saturday became my favourite day of the week! I
believe a hairdresser’s role is to transform how a client not only
looks but feels. I contacted a leading London salon to start my
apprenticeship and was lucky to be accepted. I completed my
training with Michael Van Clarke and was offered the amazing
opportunity to join the partnership.
CH: What have been your highlights so far?
SL: At Michael Van Clarke, I became the youngest partner in
the company at the age of 18. On the creative side, my biggest
highlight is being one of the leading stylists on the MVC Bridal
Team. I was the youngest apprentice to join the team and
have risen through the ranks to now regularly looking after
my own brides. I’ve taken part in shows and shoots for
Sassi Holford, Suzanne Neville, Caroline Castigliano,
Hello! and Brides magazine. It’s really amazing to work
behind the scenes with leading bridal designers
and I feel very lucky to have been given so many
opportunities within that. I’ve also been part of the
team at Emilio De La Morena at Fashion Week for
Wella Professionals.
CH: Where do you see yourself in 10 years’ time?
SL: I would love to do more travelling with work,
styling for shows and shoots internationally. It
would be amazing to become the face for bridal
hair within the industry.
26

VIVISCAL
GROWTH
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PROUD SPONSORS OF

#CHedit
Inside
story
FOSTER LONDON DALSTON
The new Dalston location for the second salon from East End favourite
Foster London has enjoyed a time warp, distilling a ‘70s living room that
follows on from the Shoreditch salon’s ‘60s-inspired interior. One stylist
has described it thus: “The Shoreditch salon is like visiting your gran’s
living room; the Dalston salon is more like you’ve grown up and now
have your own bachelor/swinger’s pad!” The furniture is an eclectic mix,
with matching veneered bed headboards used as cutting sections and
original ’70s bamboo print lounge chairs in impeccable condition. For
staff , it’s an easy-to-navigate salon, with dedicated areas for everything,
such as a laundry room, colour mixing bar and a separate client and staff
kitchen (a luxury in London!). For clients, co-founder Nadia Foster and her
business partner and brother, Drew, wanted to make it “feel nostalgic and
welcoming, a break from the often homogeneous high street”. By taking
that clinical feel out of the salon visit, there’s a more comforting ambience
that subliminally relaxes people as soon as they come in. Totally groovy.
HOT BUYS
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At just 111cm in depth, the
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07554 990965
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SEE MORE from Salon Ambience in the free
brochure with this issue of Creative HEAD!
now open
HAIR BY JFK EDINBURGH
The South Clerk Street salon has gone bold
– green neon lighting and accessories, lots of
plants and zebras painted on the walls!
28 CREATIVE HEAD

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ESSENTIAL HAIRCARE USES RENEWABLE ENERGY,
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THE SECRET TO…
A SUCCESSFUL INTRODUCTORY OFFER
THE BUSINESS EDIT
MUMʼS THE WORD
It’s back to school this month,
which means clients are in the
mood to change up their routines
and start afresh, creating a great
opportunity for hair salons to attract
new customers, be it with fresh
highlights or a clean cut.
To cater to this group, you’ll want
to be prepared with an attractive,
easy-to-implement introductory
offer – so make sure your offer has
the following features:
A DISCOUNTED, MULTI-APPOINTMENT
PACKAGE: Bring clients in at a
discounted price with the intent
of creating an optimal experience
that will help them see the value of
returning at full price. Offer more
than one appointment and include
a frequency recommendation. Clear
expiration dates also drive a sense
of urgency to book.
THE RIGHT PRICE: Remove the
pricing barrier that may have kept
potential clients from visiting your
salon. However, the goal is to retain
new clients, so you need to ensure
the entry price isn’t too low. Don’t
price so cheaply that it undervalues
what you offer.
EASY IMPLEMENTATION: Keep it
simple for you and your staff to
manage and sell, as well as easy for
clients to purchase. Make sure salon
software can facilitate new offers and
track the ones that are working.
IN ASSOCIATION WITH
For more salon-savvy secrets by MINDBODY,
visit uk.mindbodyonline.com
WHEN AN ESTIMATED 80 per cent of the
workforce in hairdressing is female, it’s
understandable that the pressures of family
life will have an impact.
Whether it’s women trying to get back
into work after maternity leave, or juggling
childcare hours, salon shift patterns can be
both a blessing and a curse. Is the industry
– which we are told is currently in the grips
of a recruitment crisis – overlooking a vital
source of talent?
More and more salons are offering late and
early morning slots to clients, which can very
much be to a working parent’s advantage,
as are offers to split hours across multiple
days. It requires careful juggling and time
management, but that’s nothing effective
communication and up-to-date software
can’t handle, as Julie Hensman, managing
director of Hensman Salons, has discovered.
“I feel it is important to embrace flexible
working hours,” she notes. “We make this
work by having timesheet-related pay. This
is particularly great for mums returning to
work. We are open 54 hours a week and staff
generally work 40-hour weeks, but choose
the hours that work best for them. It works
both ways – if you are flexible with your team
they will be flexible in return.”
Michael Smith, partner at Tristan Eves in
West Sussex, agrees: “We allow our working
mothers to work the days they want and the
hours that suit. We’ve invested in a good
salon software system and it couldn’t be
more straightforward to create a pay and
JOE HEMMINGS,
BLOGGS SALON, BRISTOL
commission structure that meets both our
stylists’ and the salon’s needs.”
All UK employees have the legal right
to ask for flexible working arrangements
after 26 weeks of employment. Studies
have also shown that 72 per cent of dads
and 79 per cent of mums in the general
workforce look for flexible hours. However,
such flexibility can clash with clients’ own
demands, something that Mitch Wilson has
found at Laundry in Sheffield. “I’ve tried
on countless occasions – and often with the
most talented individuals – to make parttime
flexible, often post-natal, hours work,
but had little success. The combination of
clients wanting appointments to suit them
and stylists wanting hours to suit them just
doesn’t have the synergy it needs.”
Regardless of how working parents’
hours are adapted, their talent and desire to
work are often overlooked. Louise Howard-
Long, owner and director of Architect salon
in Leeds, has seen firsthand the value of
giving new parents a chance. “There seems
to be a misconception that mums aren’t as
committed, but I’ve found the opposite to be
true. As an industry we lose so much talent
by not being supportive of parents.”
Gina Conway, owner of Gina Conway
Salons and Spas, agrees: “As a working
mum, I understand what a valuable resource
we are and, if I can, I find a way to make
school hours work for my staff. Waiting at
the school gates is a melting pot of talent,
all keen to work flexible hours.”
“Supporting mums getting back to work is so important. The
majority of our industry is female and lots will have children, so if
you’re not flexible you’re missing out on talent. Sometimes all mums
need is to start or finish work 15 minutes late or early for school runs
or childcare. We offer shifts of 9.15am to 2.15pm or 9.30am to 2.30pm
to work around the school run, or even 4pm to 8pm once the kids have
been handed over. I have found that mums are super loyal and really appreciate being looked
after in employment. Flexible start times really help with childcare and keeping in touch
days/hours support their income or ability to work. I was warned against this and told that
mums let you down if their child is ill, but I’ve found the opposite and haven’t been let down
once. I became a dad recently and I appreciate how hard it can be to juggle your career and
parenting, so offering roles designed for this gives me access to so many more stylists.”
30
CREATIVE HEAD

products that will leave your hair looking
gorgeous and smelling divine
discover more at milkshakehaircare.co.uk
Milk Shake Hair UK
01392 365177

PIP KNIGHT
TIMELY
HOW DOES TIMELY MAKE IT
EASIER TO RUN A SALON?
Timely Salon & Spa Software
makes the hard stuff easy,
the boring stuff fun and the
client experience you’ve
always dreamed of possible.
WHAT ARE THE KEY
FEATURES THAT TIMELY HAS
THAT WILL BENEFIT SALONS?
With our appointment
calendar, you can book staff,
rooms and equipment, as
well as colour-code services,
manage walk-ins and
rebookings. We also provide
automated reminders, stock
management, performance
tracking and marketing
tools. Finally, there is our
mobile app, an online
booking and great support.
WHAT SETS TIMELY APART
FROM OTHER SALON
SOFTWARE SYSTEMS?
This is best described by our
most recent board member,
hairstylist and Australian TV
personality Tabatha Coffey,
“I love the company ethos
and what it is doing to help
the industry. The industry
must take advantage of new
technology to help their
businesses grow.”
HOW CAN TIMELY HELP
RETAIN AND GROW CLIENTS?
We have a number of ways
to support salons and spas,
including client retention
reports and a new rebooking
feature that sits on the
checkout screen. You can
also store an unlimited
amount of photos to capture
before and after shots, track
treatment progress and
ensure a consistent service.
Q A
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
JAMES PECIS
Where do you go for creative inspiration?
Gary Taylor, Edward & Co
Inspiration comes from many places and at unexpected times, but I do spend a good amount
of time researching at libraries. I have certain libraries that I prefer, and will allocate time to go
there specifically to research. Just putting yourself in a creative and curious mindset can help
you come up with new ideas.
What has been the biggest learning in your career so far?
Melenie Tudor, En Route Hair and Beauty
I used to stay up late with anxiety, trying to plan the looks for a shoot and figuring out every
detail way ahead of time. Now, I prepare myself the best I can to be ready for anything with
research and ideas, but I now know that you cannot make any decisions until the model is
sitting in front of you and you can see their hair, their face, texture, head shape, hairline and
so on. You need to run your hands through it on the day before any decisions can be made.
Have you ever made a big mistake and, if so, how did you learn from it?
Dan Mewies, Mewies and Indy
I mess up every day! Some are big and some are small. Mistakes are magic ways to learn and
they can lead you onto new things and ideas. The bad mistakes are only bad if you do them
twice; otherwise they are a learning experience. I’ve had many learning experiences and I
recover from them by learning about myself and how to adjust.
Who or what has had made the biggest impact on your career?
Sarah Bowron, Aesthetics
I have many friends in other creative outlets, such as the music industry and the art world.
I think those friends who are relentless, who have given up everything and have showed love
and compassion for what they do have always inspired me to keep going and to push further.
I am always inspired by people who are driven by sheer passion and dedication.
What would you like to change about the industry?
Ian Marshall, Spargo
The biggest change I would like to see would be the amount of plastic waste and unnecessary
chemicals that we use in products. Things are getting better, but we have a long way to go and
need to evaluate the amount we consume.
Next month: Nick Irwin. Tweet us your questions @creativeheadmag
32 CREATIVE HEAD

#BusinessEdit
KEN’S CLINIC
GOT A BUSINESS HEADACHE?
LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
LIFE
LESSONS
KEN’S DIAGNOSIS
This is a question that regularly crops
up when salons perceive they are losing
sales to online retailers. First, let’s accept
the fact that there is always someone out
there prepared to offer whatever your
product is, cheaper than you. Be that a
haircut or a bottle of shampoo.
But let’s not forget that everyone has a
choice. Some will choose to shop online
with the associated benefits and some
prefer the experience of physical shopping.
However, the important word here is
EXPERIENCE. If all a salon does is line up
bottles of shampoos and conditioners on
shelves, just like a supermarket,
then where is the experience?
Please don’t get me wrong,
professional merchandising
of your products is vital, but
more important is creating a
buying experience. I visited
a major retailer of soaps
and shampoos last
year and was
blown away by
the experience. So
blown away that
my partner and I
bought products
that neither of
us needed, simply
because we were
allowed to enjoy the
How can
we compete
with online
retailers?”
KAIN LAWRENCE,
Q HAIR AND BEAUTY
experience of actually using the products.
This multi-sensory experience then created
the desire to buy. Huge circular basins
where you could play with products in the
way you would be using them… with water;
embracing the senses of touch and smell,
and not merely sight alone. Often salons
don’t even have clearly identified tester
bottles, let alone provide a ‘wet area’.
In June I wrote about the attitude of
stylists toward retailing and how one
actually managed to get 43 per cent of her
clients leaving the salon with the products
she had used on them. She shared her
expert knowledge, the benefits of the
products and explained how to use them.
She then made an assumptive sale to ensure
clients left the salon with the products they
needed to get fabulous results at home.
The two key points are the EXPERIENCE
and the recommendation from an EXPERT.
Now I am going to be slightly
contentious. We know that recommending
the right products to achieve great results
builds customer trust and loyalty. I also
believe that adding value is a far better
way to increase turnover than discounting.
Maybe it’s time to consider using takehome
products to build our businesses
or reducing mark-ups to increase sales.
There is no right or wrong, but today’s
marketplace is certainly different
and will continue to change.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?
Email KenW@365Hair.com or tweet @creativeheadmag
JENNIFER
MORLEY
OBSESSIONS
Don’t be upset with the
results you didn’t get
from the work you didn’t
do! Sadly, we live in an
Instagram-obsessed society
where people feel entitled
to be paid handsomely
for little or no effort. It’s
important to breed a culture
that understands every
accomplishment starts
with the decision to try and
is followed by effort and
determination to succeed.
It’s the little things we do
for free that set us apart.
And I believe this starts at
your reservations desk. How
our clients feel after every
touchpoint determines our
success. Most salons fall
short with the first touch
point at reservations, leaving
an unmet expectation within
the client. An expectation
is merely the baseline for
clients today, and who wants
to be on the baseline?
Work smarter not harder.
Focus on growing and
promoting the team you
already have, increasing
salon average bill, upsells
and colour percentage,
as well as decreasing
professional stock usage.
CREATIVE HEAD
33

n target
Your targeted toolbox to help build your
salon business bigger and better, in association
with Salon iQ and the Creative HEAD Reader Panel
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons
employing four or more staff and spread geographically across the UK
ONLINE BOOKING
This month we asked our expert reader panel all
about bookings, and discovered an incredible
94 per cent of whom had online booking
capabilities. While most are pleased by the
ability to take bookings 24/7, Jason Ball of John
Oliver Hairdressing had a word of warning.
“The biggest issue is if the client doesn’t fully
complete the booking,” he says. “So they have
no email confi rmation, but still arrive for the
appointment.” Overall, the group was split as to
whether the so-called ‘client stretch’ was taking
place. While half reported clients took longer
between bookings, 25 per cent have actually
seen this time go down. And when it comes to
connecting with new clients, word of mouth and
social media remained fi rm favourites.
Average client wait time between
appointments
8 WEEKS
Has wait time increased in past three years?
50% YES
Percentage of clients who rebook at the end
of their appointment, according to panel
56%
AVERAGE RETAIL TURNOVER
10%
AVERAGE CLIENT SPEND (EX. VAT)
£49.31
NEW CLIENTS ACCOUNT FOR
11.2% OF BUSINESS
(June 2018)
“Instagram really works
to attract clients on
the women’s side, but
word of mouth is the
biggest, especially with
guys. Recommend a
friend is a slow burner,
but good”
ARE YOU
ON TARGET?
Business in June compared
with May?
DECLINING
22%
STABLE
25%
Business in June compared with
June last year?
DECLINING
19%
STABLE
31%
GROWING
63%
GROWING
50%
IZAAK BRADING, MOD SALON
Internet bookings in
June accounted for
13%
of bookings
SNAPSHOT
LET’S TAKE A LOOK AT BOOKINGS...
*SaloniQ fi gures for June 2018
On average
44%
rebook from their
last appointment
across the UK
14%
of clients are new to
salons, while the
other 86% are
existing clients
The number of booked
appointments per
stylist per day is:
4.5
WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL 01892 280123 OR VISIT SALONIQ.COM
34
CREATIVE HEAD

Rule-breaker.
Style-maker.
REWRITE THE RULES OF COLOUR WITH NEW KMS STYLECOLOR

TIME TO THROW
OUT THE
rulebook…
FIRST RULE OF STYLECOLOR? THERE ARE NO RULES…
WELCOME TO A NEW APPROACH TO TEMPORARY HAIR COLOUR
Rules were made to be broken, and nowhere is this
seen more than on the streets, where boundaries are
pushed and personal expression is the norm. Always
looking forward, the style-makers on the streets are
constantly searching for new ways to accentuate their
look – what works today, will change tomorrow. Nobody
wants to commit anymore, preferring to change their style
depending on the occasion and their mood, with hair
colour as the ultimate style accessory.
Inspired by the trend of urban artistry, KMS
STYLECOLOR gives your clients the chance to
accentuate and enhance their style without the
long-term commitment. It’s the fi rst temporary
KMS STYLECOLOR BENEFITS:
• FLEXIBLE ON/OFF SPRAY-ON COLOUR
• INTUITIVE AND EASY TO USE
• BROAD VARIETY OF CONTEMPORARY AND
MODERATE STYLE TONES
• ACCENTUATES AND ENHANCES YOUR
CLIENTS STYLES
• GUARANTEES EVEN RESULTS ON BOTH
DARKER AND LIGHTER HAIR TONES
• WASHES OFF EASILY WITH SHAMPOO ONLY
WATER
PROOF
AND PILLOW
FRIENDLY!
spray-on colour by KMS and is designed to boost
creative freedom and push boundaries. Easy to apply and
easy to remove, the fl exible spray provides temporary
colour that is waterproof and pillow-friendly. Nine
contemporary and moderate tones, including the latest
fashionable and matte metallic colours, guarantee even
results on both darker and lighter hair tones, providing
fl exible ways to accentuate individual styles.
But how does it manage to create vivid colour on all
hair tones? A unique polymer complex, with a blend of
pigments, evenly adheres to the hair’s surface and builds
a fl exible ultra-thin fi lm to guarantee even results on both
lighter and darker hair tones, as well as a movable fi nish.
NO COMMITMENT. NO RULES. UNLIMITED POTENTIAL FOR PERSONAL EXPRESSION.
THAT’S KMS STYLECOLOR.
WIN IT!
We’ve got a KMS
STYLECOLOR set to give away,
worth £207! To enter, follow
@creativeheadmag and @kmshairuk
on Instagram, like our post promoting
KMS STYLECOLOR, tagging two
friends you think would be interested
in the range. Competition opens
11 September and closes on
30 September, 11.59pm

KASIA’S STYLE EQUATION
Her look is all about making a statement, featuring KMS
STYLECOLOR Stone Wash Denim, a little bit of Smoky Lilac
through the ends and Frosted Brown to darken the roots
CREATIVE HEAD ADVERTORIAL

SPONTANEOUS.
ILLUSTRATIVE.
CREATIVE.
BO’S STYLE EQUATION
Her look features KMS STYLECOLOR Frosted Brown to darken the
roots and Dusky Blonde to make the blonde tips look a little cooler
Help your clients express themselves with
KMS STYLECOLOR. To find out more, call
0330 1239530 or visit kmshair.com #kmshair

#BusinessEdit
Changes to chair
renting law?
POTENTIAL CHANGES TO self-employment law
could have far-reaching consequences for chair
renting in the hairdressing industry, warns Hilary
Hall, chief executive of the NHF.
The rapid growth of self-employment in the
new ‘gig economy’ prompted the government
to take a close look at who can be classified as
genuinely self-employed.
Many gig workers feel they should be classed
as workers or employees and therefore entitled
to benefits such as holiday pay and the National
Minimum Wage.
More than two-thirds of the 400 salons who
responded to an NHF survey earlier this year
called for clear rules that small businesses can
easily understand. “No decisions have yet been
made,” says Hilary. “In the meantime, ensure you
have watertight renting agreements in place and
stick to them. The NHF will continue to monitor
this and keep members informed.”
DOUBLE WIN FOR
NHF AT TAF AWARDS
THE NHF SCOOPED two hotly contested
prizes at this year’s Trade Association Forum
(TAF) Best Practice Awards. A GDPR toolkit
for NHF members (nhf.info/gdpready) won
a special Outstanding Member Resource
Award, while the Outstanding Contribution
Award went to the NHF’s director of
membership, Tina Beaumont-Goddard, in
recognition of her 30 years of service.
Hilary Hall, chief executive of the NHF,
says: “Members have downloaded our GDPR
resources more than 4,000 times and we have
been overwhelmed by the positive feedback.”
Hilary added: “We’re so proud of what Tina
has achieved in her 30-year career, so it was
fantastic to see her dedication to the hair,
barbering and beauty industry rewarded.”
DEBIT CARDS OVERTAKE
CASH PAYMENTS
THERE WERE MORE debit card payments than cash payments in 2017,
according to a recent report from UK Finance, a trade association representing
the UK finance and banking industry. A financial first for the UK, the study also
revealed almost two-thirds of Britons now use contactless payments, with the
number of transactions increasing by an amazing 97 per cent to 5.6 billion.
“Contactless payments are a fast and secure way to make payments, usually of
£30 or under,” explains Hilary Hall, chief executive of the NHF. “It’s a convenient
option for salon clients who want to buy retail products or pay for lower-cost
services. The fees for processing contactless payments are the same as for chip
and pin methods, so you won’t be left out of pocket, and your clients can be
assured that payments are processed through the same secure networks.”
Two-in-one payment terminals are available that accept both contactless and
traditional chip and pin payment methods. “Speak to your supplier to find out
more,” says Hilary. “Especially as it’s expected that your card payment machine
will have to accept contactless payments by January 2020.”
However, the NHF warned not to give up on cash just yet. Hilary adds: “UK
Finance predicts that by 2027 cash will still be the second most frequently
used payment method in this country. The key is to offer a choice of payment
methods to suit all your clients.
“And don’t forget that a new law introduced in January this year means you
can no longer charge clients extra for paying by credit card, debit card or via
methods such as PayPal.”
FREE CHILDCARE FOR FOSTER PARENTS
DO YOU HAVE foster parents working in your salon? From this month in
England only, they will be entitled to receive a total of 30 hours free childcare for
three and four year olds. “This enables foster parents to take up the additional
15 hours of free childcare already available to other working parents in England
since last September,” says the NHF’s Hilary Hall. All three and four year olds
in England (schemes vary in Scotland, Wales and Northern Ireland) get 15
hours a week (570 hours a year) of free early education or childcare, whether
or not parents are working. Up to 30 hours free childcare is available to eligible
working parents.
CREATIVE HEAD
35

#BusinessEdit
BUSINESS BUILDER TEACH
Create, boost and maintain vivid colour
with Celeb Luxury’s fantastic new range of
Viral Hybrid Colorditioners with BondFix
(yes, that’s a colour and bond rebuilder in
one), exclusive to Salon Services online
and in store. These colourful products
make great add-on items, perfect for a
salon’s retail area and can help rebuild,
hydrate and heal your clients’ hair. They
make the perfect partner to Celeb Luxury’s
Viral Colorwash.
ME!
Get to grips with plaiting and
offer your clients something a
bit different with the Training
Solutions Plaits, Plats & More
Platz and Celebrity
Style Course (£81 exc.
VAT). Suitable for
beginners, this course
is great for hair and
beauty students
starting their
training this autumn
and will teach them
how to create the latest
red carpet-styles that
incorporate an array of
stunning, on-trend plaits
and braids – perfect for
party and prom looks.
ASK ME
ANYTHING
THERE ARE EXPERTS INSIDE
EVERY BRANCH OF SALON
SERVICES WITH KNOWLEDGE
TO SHARE, SO JUST ASK!
All prices listed are exclusive of VAT
THE SERVICE STATION
In association with
Innovative launches, expert advice and business
boosting ideas – drop in and feel the buzz!
ON RIGHT NOW
Last year, Guy Tang released his
exciting new customisable colour
line, #MyDentity, which allows
stylists to recreate some of the
hottest colour trends, as well
as more natural and wearable
looks. This month sees the
launch of a second wave of
#MyDentity shades – from
midnight blues to ash greys and
subtle beiges to fiery coppers –
meaning salons can now create
even more of Tang’s signature
looks for clients. Available
exclusively from Salon
Services online and in store.
WELL-GROOMED
BUYS FOR THE BOYS AT
The next generation of
professional clippers
from Proxelli are now
available exclusively at
Salon Services. Both
the Proxelli NOAM and
Proxelli ZANO clippers
are lightweight and
agile, featuring the
latest in blade
technology and
an adjustment
mechanism for
four precise
cutting lengths.
Nicola Yarwood, manager
of the Blackpool Salon
Services store
Q: What advice would
you give to hair and
beauty students starting
out and what are the key
tools you recommend
they invest in?
A: Do your research
and make sure you
know what being a
hairdresser really
entails. If you have a
passion and drive for it,
you can go far! Where
equipment is concerned,
don’t underestimate the
importance of investing
in high quality tools like
scissors. There’s no ‘one
size fits all’, so consider the
type of cutting style you
practice most frequently,
to identify the blade and
shape best suited to your
technique. Test how they
feel in your hand – are
they lightweight and
comfortable to hold? These
are the tools of your trade,
so it’s worth investing
the time and money in
selecting the right pieces.
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM
36
CREATIVE HEAD

B A C K
T O T H E
F U T U R E
ADORED FOR HER PHOTOGRAPHIC COLLECTIONS, HOW HAS INSTAGRAM AND DIGITAL MEDIA
IMPACTED THE ICONIC ANTOINETTE BEENDERS? IN AN EXCLUSIVE INTERVIEW WITH CREATIVE
HEAD, SHE TALKS ABOUT CREATIVITY AND SHOOTING, AND LOOKS AT SOME OF HER FAVOURITE
IMAGERY FROM ACROSS THE YEARS…
38
CREATIVE HEAD

All imagery courtesy of Instagram/antoinettebeenders
TO PREFACE, WE would like to make it clear that we had no
intention to trap the wonderful Antoinette Beenders, Aveda’s
Dutch-born global creative director, in a studio and make her
cry. It just sort of… happened.
During a brief layover to Milan (where she was due to
work with Stella McCartney), Creative HEAD had the chance
to discuss her career, and how the pace of technology has
impacted her creativity and inspiration. It should have been
safe, right?
The industry has morphed beyond recognition since her
early days in hairdressing. “Ah, the old days – also known
as last year,” she says with a laugh. It’s true, the industry is
hurtling along, and it’s a very different landscape from ’90s
London in which she made her name.
Known for her detailed artistic direction and holistic
approach, particularly when it comes to shoots, Antoinette
has been surprisingly au fait with the digital revolution:
“It’s just a different type of storytelling. I came back from
a 10-day shoot and we took 129 pictures. You didn’t do that
before, but now it’s in so many more mediums.”
With Instagram the ultimate behind-the-scenes gateway,
MY TOP FIVE MOMENTS
This is very in-your-face and punchy.
I conceptualised an asymmetric fringe
while keeping everything else in the
photo symmetrical. I find it fascinating.
I shot this with photographer Miguel
Reveriego – one of my first with him.
The Marcel wave is such a technically
challenging thing to do, it’s a dying skill.
Hairdressing is all about the craft, yet
very few people know how to do it. I love
this picture – it was the first image I did
for Aveda at Christmas and it’s timeless.
she’s found that once you can sift through the unwanted
bulk, “you can tap into inspiration anywhere in the world,
at any time of day.”
Her arrival in London, just as the UK tumbled into a
recession at the turn of the ’90s, proved to be the perfect
time for Antoinette to break into the industry. Recalling her
early days in the capital is the topic that brought unexpected
emotion bubbling to the surface. “London is my spiritual
home. I didn’t speak the language, but I wanted to make
a career in hairdressing. It took a long time to get in with
the British hairdressers, but I was supported and lifted.
I became part of England.” As she laughs away her tears,
she pauses before concluding, “London had a tremendous
impact on my life, probably more than I realised.”
Looking back on her expansive career, what does she
see the future bringing for creative hairdressers? “It’s
back to the future,” she says. “With the world going so fast,
people don’t know the basics anymore. It’s what British
hairdressing was built on, where it’s the client in your chair
who is going to decide if you have bread on the table.”
Beautifully said, Antoinette.
VISIT @creativeheadmag on Instagram for
an exclusive, quick-fire Q&A with Antoinette!
This was an award-winner, and it was
shot on Polaroid. There were only really
two photographers doing that then. And
the hairpiece was a bit of leftover wig!
Put a mask in front of it and that was it.
Boom – the power of images.
This one I
remember; this was
the launch of Aveda
Control Force Hairspray.
I helped create that
hairspray, and the
whole idea was the hair
needed to hold like a
rock. The model is now
a blogger for Vogue – she
was an influencer before
there were influencers.
I’ve known Daisy
Lowe since she was 15
– she’s walked in hair
shows for me and I’m
always so impressed
with her. This was taken
when she was 17. People
wanted heroin chic,
they always thought she
was too big, but I knew
she was just a beautiful
young woman.
CREATIVE HEAD
39

REVEALED!
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CLIENTS’ HAIR IN NEED OF SOME POST-HOLIDAY HELP? OFFER THEM
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NEW ADDITION
One in three women suffer from dry, unruly hair.* Whether it’s from blow-drying, straightening or too
much time spent in the sun on holiday, dry hair can be traumatic. Clients looking for a natural solution
will look for a gentle shampoo that won’t strip their hair of moisture. Nourishing Shampoo is the latest
product to join the Source Essentielle family and includes jasmine flowers and sesame oil, along with
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NATURAL FORMULA; PROFESSIONAL RESULT
Between 80 and 99 per cent of ingredients in Source Essentielle are of natural origin, with flowers and
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TRANSPARENT
It's free from silicone (for a natural hair feel), as well as sulphates, parabens and synthetic fragrances.
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*L’Oréal CMI Haircare U&A Study 2017, UK Women aged 16+ (n=1258)
44
CREATIVE HEAD

WATCH
THIS SPACE!
Radiance Shampoo
will soon join the
Source Essentielle
line-up
NORMAL TO FINE HAIR
DAILY SHAMPOO
COLOURED HAIR
RADIANCE BALM
“THE RANGE IS FANTASTIC FOR
BLOW-DRYING AS IT GIVES YOU
MORE FREEDOM TO ACHIEVE
VOLUME AND HOLD. YOU
GET A BEAUTIFUL FINISH AND
SUPERIOR SHINE”
#FINDYOURESSENTIAL
STEP ONE: CHOOSE YOUR ESSENTIAL SHAMPOO
BOTTLE
REFILLS!
Clients can refill
shampoo bottles
up to three
times*
TASSIE SALEM,
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STEP TWO: COMPLEMENT WITH YOUR CONDITIONING NEED
NORMAL TO FINE HAIR
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NOURISHING SHAMPOO
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NOURISHING BALM
TO FIND OUT MORE, CALL 0800 030 4034 OR VISIT LOREALPROFESSIONNEL.CO.UK.
KEEP UP-TO-DATE ON SOCIAL MEDIA @LOREALPRO #LOREALPROUK #FINDYOURESSENTIAL
*Participating salons are required to sign up to a letter agreement in relation to this scheme. For more information, speak to your L’Oréal Professionnel
account manager or by contacting 0800 0304034. Subject to availability of refill units provided by L’Oréal Professionnel.
CREATIVE HEAD ADVERTORIAL
CREATIVE HEAD
45

HERE COME
THE GELS
PERMANENT HAIR COLOUR WITH LOW AMMONIA, INTENSE SATURATION AND
SHINE? REDKEN’S NEW COLOR GELS LACQUERS OFFER LONG-LASTING COLOUR
AND 100 PER CENT GREY COVERAGE. ARE YOU READY?
48
CREATIVE HEAD

– attracting new clients to your salon at each
end of the age spectrum.
But perhaps the most exciting reason
that Color Gels Lacquers stand out from the
permanent hair colour crowd is the unique
pairing system. Colourists everywhere love
Shades EQ Demi Permanent Hair Gloss for its
ability to tone, colour-correct and add shine to
all hair types, and Color Gels Lacquers were
created to pair perfectly with Shades EQ gloss
shades. This means that when you touch up
roots with permanent colour, you can refresh
the rest of the hair with a Shades EQ gloss
shade that matches the root colour exactly.
What’s more, because of this perfect liquid
colour pairing, you can create your favourite
hair colour trends using both colour lines.
Think rich, transitional sombré with a deep
root and lighter ends, or a subtle balayage
– where there’s a desire for rich, saturated
colour, there’s a need for Color Gels Lacquers.
CREATIVE HEAD ADVERTORIAL
EXCITING PACKAGING Inspired
by unique gel viscosity and trending
Instagram slimers!
IT’S THE FIRST PERMANENT liquid colour
to offer the saturation of a gel and the mirrorshine
of a lacquer. It’s got a new-generation
gel base that makes it ideal for technique
work, with super-fast, high-precision
application from a bottle or a bowl. It’s new
Redken Color Gels Lacquers – and if you’re
already using Shades EQ in your salon, your
colour services are about to explode!
New Redken Color Gels Lacquers is an
exciting opportunity to drive new colour
business to your salon. For a start, this is
a high-performing colour range that’s fast
and easy to use, delivering rich, long-lasting
results, including – thanks to advanced red
dye technology – longer-lasting reds. Your
regular colour clients are going to love the
finish they get with Color Gels, too – a superb,
high-gloss mirror shine exactly like a polish.
Color Gels Lacquers also mean 100 per cent
reliable grey coverage and accessible pricing
PACKAGING SEGMENTED ACCORDING TO COLOUR FAMILY
BE DIFFERENT. BE REDKEN.
WANT TO BE PART OF A NEW GENERATION COLOUR HOUSE? JOIN THE REVOLUTION –
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CREATIVE HEAD
49

FEATURED
ARTIST
ARTISTlive!
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CREE
BROWN
19.11.18
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TICKETS £30 BUY ONLINE AT
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OR BY CALLING 01434 610416

DARE
CARE
TO BE DIFFERENT
A LITTLE LOVE CAN GO A LONG WAY, SO SHOW YOUR CLIENTS YOU CARE ABOUT
THEIR HAIR WITH FUDGE PROFESSIONAL’S NEW HAIRCARE RANGE

BREAK
THE
CYCLE
COLOUR, HEAT, STYLE, REPEAT – FEEL LIKE YOUR CLIENTS ARE IN A HAIR DAMAGE
CYCLE? HELP THEM BREAK IT WITH FUDGE PROFESSIONAL’S HAIRCARE RANGE,
FEATURING OPTI-PLEX TECHNOLOGY
DAILY BRUSHING,
CHEMICAL PROCESSING,
HEAT FROM TOOLS
AND ENVIRONMENTAL
DAMAGE ALL CAUSE
HAIR TO BECOME WEAK,
BRITTLE AND PRONE TO
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CAUSES GAPS IN EACH
STRAND’S CUTICLE,
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HELP IS AT HAND…
LET’S BOND
INTRODUCING FUDGE’S REPAIRING HAIR HERO: OPTI-PLEX TECHNOLOGY.
THE UNIQUE BOND-BUILDING COMPLEX:
1. Settles into gaps in the cuticles
2. Builds new bonds inside the core of the hair
3. Repairs hair’s natural protective shield
4. Regenerates and smooths each and every strand
LOCK IT UP AND THROW AWAY THE KEY FOR 30 WASHES! FUDGE’S UNIQUE COLOUR
LOCK TECHNOLOGY SMOOTHS THE CUTICLE, TRAPPING COLOUR IN
#SMOOTHOPERATOR

CREATIVE HEAD ADVERTORIAL
BEFORE
AFTER
COOLER
THAN COOL
RED AND ORANGE TONES BE GONE WITH
FUDGE PROFESSIONAL COOL BRUNETTE
After just one wash, brunette hair is:
• 85 per cent stronger
• Toned and repaired
• Damage-free, thanks to Opti-PLEX technology
• Cooler, deeper and stronger
• Free of red and orange tones
COOL BRUNETTE
BLUE-TONING
SHAMPOO
Cool Brunette Shampoo is
sulphate-free and contains
max-strength blue micropigments
that instantly knock
out unwanted red and orange
tones from brunette hair,
while Opti-PLEX technology
penetrates deep into the
hair’s core to reconstruct
bonds, as well as weightlessly
smoothing the cuticle.
COOL BRUNETTE
BLUE-TONING
CONDITIONER
For hair that’s cooler, deeper
and stronger – this sulphatefree
conditioner is what you
need! A dual-force conditioner,
it contains max-strength blue
micro-pigments that instantly
knock out unwanted red and
orange tones from brunette
hair, while the Opti-PLEX
technology penetrates deep
into the hair’s core.

BEFORE
AFTER
CLEAN
MACHINE
HELP YOUR CLIENTS BE
THEIR BRIGHTEST BLONDE
WITH FUDGE PROFESSIONAL
CLEAN BLONDE
After just one wash, blonde hair is:
• 90 per cent stronger
• Dramatically smoother and softer
• Damage-free, thanks to Opti-PLEX Technology
• Left clean and white, with no brassy tones
CLEAN BLONDE
DAMAGE REWIND
SHAMPOO
A dual-force, sulphate-free
shampoo that contains Fudge
Professional’s max-strength
violet micro-pigments, this
shampoo instantly knocks out
brassy tones, while the Opti-
PLEX technology penetrates
deep into the hair’s core to
reconstruct bonds as well as
smooth the cuticle.
CLEAN BLONDE
DAMAGE REWIND
CONDITIONER
For hair that’s blonder and
stronger this sulphate-free
conditioner is what you need.
It also contains max-strength
violet micro-pigments to knock
out brassy tones, while Opti-
PLEX technology reconstructs
bonds and the HairGuard
complex targets cuticles to seal
them shut in just one wash.
CLEAN BLONDE TONING SHAMPOO
Same great formula, new fragrance. That’s it! Instantly removes yellow
tones from blonde hair with hydrating guarana.

BEFORE
AFTER
CREATIVE HEAD ADVERTORIAL
KEEP CALM
AND IN
CONTROL
GET DAMAGE UNDER CONTROL AND
KEEP COLOUR LOCKED IN WITH DAMAGE
REWIND BY FUDGE PROFESSIONAL
After just one wash, hair is:
• 90 per cent stronger
• Dramatically smoother and softer; cuticles are sealed
• Repaired, thanks to Opti-PLEX technology
• Colour-locked for up to 30 washes
DAMAGE REWIND
RECONSTRUCTING
SHAMPOO
Got a hair SOS emergency?
Sulphate-free Damage
Rewind to the rescue. Give
tired, broken hair a lifeline
with Fudge Professional’s
advanced Damage Rewind
Reconstructing Shampoo.
Opti-PLEX technology
penetrates deep into the hair’s
core to reconstruct bonds.
WHAT IS
HAIRGUARD?
The more damaged and
brittle the hair, the rougher
the cuticle. HairGuard
works to fill and smooth
all those nasty gaps,
helping hair back
to its original
condition
DAMAGE REWIND
RECONSTRUCTING
CONDITIONER
Stop damage in its tracks with
Fudge Professional’s advanced,
sulphate-free Damage
Rewind Reconstructing
Conditioner. Opti-PLEX
technology reconstructs bonds
throughout the hair, while
Fudge Professional’s HairGuard
complex targets cuticles and
seals them shut in one wash.

BEFORE
AFTER
BIGGER
IS
BETTER
BULK UP YOUR CLIENT’S
BODY FOR DOUBLE THE
BOUNCE WITH FUDGE
PROFESSIONAL XPANDER
After just one wash, hair is:
• Density is increased by 180 per cent
• 85 per cent stronger
• Detoxified
• Voluminous with weightless body
XPANDER GELÉE
SHAMPOO
Fudge Professional’s
Xpander Gelée Shampoo is
sulphate-free and leaves hair
instantly airy and volumised,
all day long. It’s infused with
caffeine and ginseng to help
stimulate scalp and hair follicle
growth, while Opti-PLEX
technology strengthens the
hair from the inside out for
touchably soft fullness.
XPANDER WHIP
CONDITIONER
The sulphate-free Xpander
Whip Conditioner creates 180
per cent visibly thicker, denser
hair with style that lasts all day.
It’s infused with Fiber-Dense
technology that coats each
strand to boost volume without
the frizz, while Opti-PLEX
technology strengthens the
hair from the inside out for
touchably soft, lustrous hair.

BEFORE
AFTER
CREATIVE HEAD ADVERTORIAL
LET THE
LIGHT IN
HYDRATE AND ILLUMINATE WITH
FUDGE PROFESSIONAL LUMINIZER
After just one wash, hair is:
• Illuminated with lightweight micellar oil complex
• 85 per cent stronger with double the shine
• Hydrated for up to 48 hours
• Soft and smooth thanks to Smoothing-Swish technology
• Colour-locked for up to 30 washes
LUMINIZER
MOISTURE BOOST
SHAMPOO
Fudge Professional’s Luminizer
Moisture Boost Shampoo is
sulphate-free and specially
formulated with featherlight
micellar oil complex that gently
cleanses, moisturises and
illuminates each strand, while
the Opti-PLEX technology
strengthens hair from the inside
out for contoured perfection.
LUMINIZER
WEIGHTLESS
CONDITIONER
Sulphate-free Fudge
Professional’s Luminizer
Weightless Conditioner
contains superior Smoothing-
Swish technology that binds
to each strand of hair to keep
hair soft, full of life and
frizz-free for 48 hours, while
Opti-PLEX strengthens the
hair for contoured perfection.

Dare to care with Fudge Professional’s
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Raccoon International
52
CREATIVE HEAD

Shake
it off
Expensive, damaging, full of rogue traders – hair extensions
would very much like to shake off this narrative. How can
salons restore the reputation of the service?
THERE’S NOTHING MORE frustrating than knowing
you can offer a quality service and being scuppered
by something beyond your control. In terms of hair,
few services have developed a worse reputation than
extensions. From its associations with looking fake to
stories in magazines about hair being ripped out by
poor fittings, it’s little wonder that salons are hesitant
to invest and new clients are wary of committing.
Yet for all this, extensions can make a fantastic
investment opportunity to really grow your salon
services. Even with revolutionary fitting techniques,
client numbers are still lagging behind. Are salons
guilty of failing to promote the fact that with a huge
variety of options to choose from, extensions are
worth trying? Here are a few ways to reframe those
negative connotations into positive selling points.
One size doesn’t fit all
With more application options and advanced aftercare
products than ever before, you would think that
extensions should be as widely advertised as colour
treatments. Whether it’s adding length to styles as
they grow out, creating bleach-free colour or giving
the impression of healthy volume, their versatility
means there is something for everyone – and that’s
not even counting the many different application
methods. Tapes, rings, bonds, clip-ins… a savvy stylist
can match the perfect extensions to solve just about
any hair woe.
“Extensions have the potential to achieve
mainstream popularity in modern-minded salons,”
insists Dawn Reilly, marketing director of Balmain
Paris Hair Couture. “It’s all about positioning the
service correctly. Seventy per cent of women in the
UK have fine hair and clients are looking to their
hairstylist for a boost. Blow-drying and volumeincreasing
product systems are the default go-to
options, but are only effective between washes.”
In this sense, the way extensions are offered also
needs a revamp. There’s no need to try and suss out
whether clients are ‘the type’ to have extensions.
“There no longer exists an identifiable ‘hair extension
persona’,” explains Nikki Martes, creative director
of CrownCouture in Edinburgh. “My own client base
varies from the age of 16 to 70, all having extensions
fitted for various reasons.”
In Didsbury, Manchester, you’ll find Angela Mason
Hair Extensions Salon, which has just unveiled a clipin
parlour for clients. For Angela, it was key to stand
out in an area saturated with salons. “As well as being
my brand name, I felt having the word ‘extensions’
meant people knew we were something different,”
she explains. “More people now recognise how
diverse extensions can be.”
Changing how you offer the service can open
up your customer base in surprising ways. Dawn
suggests that rather than having an extensions
pricing section within your service menu, add each
option to the relevant category instead – from long
hair styling to colour and hair-ups. You’re normalising
the service and removing the fear factor. Be upfront
with costs and always offer a starting price.
CREATIVE HEAD
53

#Extensions
Great Lengths
Great Lengths
Everyone’s an expert… except they’re not
Great Lengths
If you can clip in a head of extensions in seconds, surely individual
sections and tape styles are the same? They seem so simple to
apply, but there is an extremely high degree of skill involved in
terms of placement and weight distribution. This hasn’t stopped
amateurs and even clients from attempting to recreate the looks
at home, aided by rogue traders and cost-cutters – and it has
ultimately affected the sector’s reputation. So how can salons
showcase to the public the importance and quality of their training?
“Adding enhancements to hair needs to be done right,” says
Louise Jenkins, creative manager for Great Lengths UK and
Ireland. “If the fitting does not take into consideration key technical
points, such as the weight of the extension on the natural hair, the
placement patterns, the bond size and distance from the scalp, it
could potentially have some devastating effects. Education is key to
understanding how to customise extensions to make sure they are
suitable for a client’s hair.”
Charlotte Boyes, owner and manager of The HIVE in Leeds, says:
“It’s all about application for me – anyone can create lush waves
for the perfect picture, but I want to see how neat your sections are,
what attachment you use for the client’s hair type. You need to be
trained in multiple methods. With a brand like Hairdreams you get
all of these in one place, with the confidence of being a certified
fully trained extensions stylist – because to get Hairdreams hair you
have to be trained. This keeps the brand exclusive, and the service
standards high for your clients.”
For Victoria Lynch, founder of Remi Cachet, being endorsed by
Habia was a vital aspect of training development. “It assures our
trainees that the course they have chosen is of a high standard,”
she explains. “We see so many stylists who have taken short, multimethod
courses and ultimately have insufficient knowledge and
practice to set them up properly. Our courses take staff through one
method at a time over two days, to thoroughly prepare them. With
at least a day spend on practical applications, they then work on a
case study to get their certification. This arms the extensions stylist
with the skills to operate a professional extensions service.”
54
CREATIVE HEAD

TRADE
ACCOUNTS
APPLY AT
REMICACHET.COM
FORM A DEEPER BOND
WITH YOUR HAIR
PRE BONDED - WEFTS - CLIP-INS - TAPE - HAIR PIECES
Indian, Russian-Mongolian & Chinese Hair
#GorgeousHairIsAChoice
Ask your #RCStylist
remicachet.com

#Extensions
Beware fake news!
The belief that extensions will always look obvious is
completely unfounded. Careful colour-matching and
investing in quality products will leave clients with a
mane of hair indistinguishable from their own. The rising
popularity of tape extensions is testament to this; chunky
wefts are now (thankfully) a thing of the past. Mini tapes
sit flat against the scalp, subtly offering the volume and
length exactly where clients want it.
“With tapes there is less tension on the hair,” notes
Giovanni De Gesu, stylist at Salon Sloane in Chelsea, who
uses Beauty Works. “You can’t feel them and can sleep on
them without discomfort. The beauty of tapes is that they
can be added to partial areas of the hair. They are also great
for helping to grow out a bad haircut, growing out layers,
broken or damaged hair.” Smaller applications in the form
of keratin bonds have also evolved, to allow for minute,
delicate additions, which are invisible to the eye.
Now that celebrities are (finally) opening up about
wearing hairpieces – from Kylie Jenner’s wig-hopping to
Chrissy Teigen snapchatting about her extensions – people
are beginning to realise that they can look effortless and
real. Capitalising on the trends also allows you to build
a reputation for your stylists’ skills, and keep clients
returning long after the buzz has blown over.
Raccoon International
Raccoon International
Damage limitation
Faced with bad dye jobs or easily breakable strands, careful
placements of extensions can actually help to give hair the
chance to recover and grow underneath. Many clients find
that their thicker hair means they’re less inclined to use
heated styling tools, which also gives it a chance to recover
from daily damage.
Extensions can actually be the perfect choice for clients
who might have colour sensitivities or allergies, too. If your
clients are more worried about heat-bonded options, let
them know that there’s so many more options to choose
from – i-rings and mini tapes are ideal opening gambits for
nervous customers. Prostyles is a pioneer in high-quality
synthetic hair, which is fitted using a simple braid and
wrap technique. “One of the biggest plus points of ProHair
fibre is that it’s less than half the weight of human hair,
making it a perfect product for women suffering from hair
loss,” explains lead trainer, Lara Regan.
Claire Culverwell, salon manager of The Hair Business
in Cowbridge, Glamorgan, uses Hairdreams and adds: “As
long as you have the right salon, product, consultation and
the right application, extensions won’t be damaging.”
In fact, even the most delicate strands can benefit from
extensions. Raccoon International’s creative director,
Andrew Barton, points to the brand’s Hair in Recovery
service for people suffering from hair loss or fine hair.
“The application of Racoon’s Luxe Bonds means those
affected can be given an excellent style to help regain
confidence,” he explains. “And its bonding and application
systems are trichologist-approved as not damaging to hair.”
56
CREATIVE HEAD

#Extensions
Hairdreams
Hairdreams
It’s not all high maintenance
Extensions are a commitment, there’s no way around it.
From the cost to the extra maintenance, it’s seen as
an uphill battle by some. Yet the same issues don’t
seem to be hindering the boom in colour services.
It’s all about how you sell it, recommending the right
options and fittings for the client’s lifestyle and
needs. Emphasising the flexibility of extensions
for clients makes the extra work seem like less of a
chore. Andrew O’Leary, who uses Great Lengths at
Lockonego in London, stresses that making sure
client aftercare is prioritised keeps many complaints
at bay. “Extensions aren’t bad for the hair, but
clients not maintaining them properly can cause
slight bald patches when they pull them out from the
root. As long as they are looked after and brushed
every day they can avoid matting.”
Aftercare can be portrayed as simple as any other
salon service. If you frame it in a similar manner to
your post-colour care, you’ll soon see the specialist
products fly off the shelves. Give your clients detailed
maintenance plans and be sure to schedule regular checkins
to monitor their progress.
Sarah McKenna, founder and director of Vixen & Blush
salons in London, has seen a huge uptick in sales from extension
work. “To reassure new clients we offer a free, in-depth consultation that
includes test pieces of hair being fitted to wear for a week or so to make sure
they have a clear idea of what having extensions feels like.”
The maxim ‘knowledge is power’ holds true in this situation – the more
the client knows about the process the more comfortable they feel. “If a
client has an issue we ask that they visit the salon immediately and we book
in a check-up appointment,” explains Sarah. “Usually it is something small
and seeing the client in person is the most practical way to offer a solution and
to allay any fears they may have. We do not offer advice or solutions on the phone as
many times the client finds it hard to accurately describe their issue and we may end up
offering poor advice.”
58

YOU WERE BORN
to shine
AND HAVE
fabulous hair
THE PROFESSIONAL’S CHOICE FOR PREMIUM QUALITY HAIR EXTENSIONS
W W W . R A C O O N I N T E R N A T I O N A L . C O M

#Extensions
Breaking
the mould
Innovations from the
world of extensions
Remi Cachet
A question of ethics
Our disposable culture and increasingly short-lived patience is another
reason we’re seeing the rise in hair extensions. People don’t want to wait
for their hair to grow out, preferring a quick fix instead. But with this
comes the other side of the coin – the eco-conscious are concerned about
the after-effects of consuming and discarding hair like this – even before
you account for the ethical implications of extensions. It’s difficult to trace
much of the hair on the market and a lack of global standards hinders
brands from being able to provide the service many of them wish to.
CrownCouture’s Nikki knows that this is an issue for many clients.
“It is important to understand your hair supply so you can confidently
reassure your client about any questions raised regarding ethical issues,”
she explains. “Most hair suppliers will state the origin of their hair and how
ethical their collecting procedures are. When sourcing your hair extensions,
it is beneficial to buy hair that can be reinstalled through multiple fittings.
If the hair you are using is good quality, it can be refitted several times,
cutting down cost to the client and also hair wastage.”
It’s a case of doing your homework; look into brands and consider how
their business model breaks down. If it seems too good to be true, it often
is – virgin Remy hair is certainly difficult to properly source and the price
should reflect that. Remy NY is looking to break the cycle of untraceable
hair trading with transparency and fair trade pricing for donors. Owner Dan
Choi travels across Vietnam paying four a fair price for hair.
And what happens to hair after it’s been used is important, too. Remi
Cachet has teamed up with ecological charity Matter of Trust for a hair
recycling scheme. It will accept all extensions, weaving them into ‘hair
mats’ that can protect the environment from oil spills. And used Great
Lengths extensions can be donated to The Little Princess Trust to be made
into wigs for children undergoing cancer treatments.
While it’s undoubtedly the most realistic, should your clients dislike the
idea of having human hair fitted then take the time to research synthetic
options. “The synthetic Prostyles ProHair shades are physically blended
together in a way reminiscent of how wig makers have mixed hair for
centuries – strand by strand,” Lara adds. “This gives the stylist the ability
to create an accurate, bespoke colour match, meaning that synthetic hair
can often look much more convincing than the real thing.”
LASER PRECISION
The Laserbeamer Nano from Hairdreams
applies nano bonds at the touch of a button,
allowing you to apply a whole head of hair in
just an hour. The bonding technology leaves
nylon polymer-based bonds movable and flat,
allowing them to last up to six months.
hairdreams.com
SOUND OF SCIENCE
The Ultrasonic Touch Machine from Great
Lengths is the latest evolution in cold fusion
application, and with its new Xtreme coating
technology, up to 10,000 applications are now
possible without having to change the tips.
It’s also available in nine different colours so
you can personalise it to your salon…
greatlengths.co.uk
SPEED GUN
Thirty-five seconds is all it takes for the
Balmain Paris Hair Couture Système Volume
to apply five 100 per cent human hair
extensions, so you really can fit a full head
of hair in a lunch hour!
balmainhair.co.uk
60
CREATIVE HEAD

irresistible range of luxury styling, care & all things hair
www.balmainhair.co.uk
0800 781 0936

STRIVE
TO BE
UNRIVALLED
TAKE YOUR PLACE AMONGST THE CRÈME DE LA CRÈME. BECOME A GREAT LENGTHS
EXTENSIONIST TO UNLOCK LIMITLESS LOOKS AND CREATIVE POSSIBILITIES.
Our extensions are 100% human hair. We have a global reputation for excellence and an inspiring team of expert educators.
Great Lengths is in a class of its own. Don’t you want to be a part of it? Find out how you can become a
Great Lengths certified stylist.
GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST
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FOR GREAT LENGTH
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NES
PRODUCTS

BOHO
WHEN IT COMES TO UNSTUDIED EFFORTLESSNESS, IS THERE
ANY ERA THAT BEATS THE SUPER-NATURAL '70S? DYSON
AMBASSADORS DYLAN BRADSHAW AND LARRY KING PROVE
THE POWER AND BEAUTY OF FREE-SPIRITED STYLING
DYLAN
THE STRAIGHT-TALKING DUBLIN SALON OWNER IS AT
THE FOREFRONT OF INNOVATIVE HAIRCARE – PERFECT
CREDENTIALS FOR A DYSON AMBASSADOR!
64 CREATIVE HEAD

BOOM
CREATIVE HEAD PARTNERSHIP
LARRY
LARRY’S SALON IN SOUTH KENSINGTON
WAS ONE OF THE FIRST IN THE WORLD TO
BE EQUIPPED WITH THE DYSON SUPERSONIC
HAIR DRYER PROFESSIONAL EDITION. “DYSON
IS SUCH AN INCREDIBLE INNOVATOR AND
WORKING WITH THEM IS AN HONOUR”
#dysonprohair
CREATIVE HEAD
65

66 CREATIVE HEAD

CREATIVE HEAD PARTNERSHIP
A SPRITZ OF TEXTURISING SPRAY
AND THE INTELLIGENT DRYING
POWER OF THE NEW DYSON
SUPERSONIC PROFESSIONAL
EDITION – IT TOOK LITTLE MORE
TO CREATE A STUNNING SET OF
LAID-BACK LOOKS, EXCLUSIVELY
FOR CREATIVE HEAD
Industry icons Dylan and Larry have put the new
Dyson Supersonic hair dryer Professional edition
through its paces – and not only are the results
glowing (see overleaf), the stylist testimonials are, too.
“This dryer is so different and so much better than
anything else on the market,” says Larry. “From the
speed of the airflow to the precision engineering of
the attachments, everything has been so carefully
designed to help us hair professionals create the most
incredible blow-drys. It’s so compact, too – I like how
you can flip it and switch it around so easily to get
exactly the result you’re after.”
“Dyson has reinvented the wheel,” says Dylan,
“and it’s great to see them making such a difference
in terms of promoting hair health. I have such belief
in this brand and their dryer. To all stylists I would say,
use a Supersonic for a couple of weeks and you’ll be
converted, just like I was. It helps, of course, that it’s
such a lovely-looking piece of kit!”
REPORTAGE PHOTOGRAPHY
Hikaru Funnell
#dysonprohair
CREATIVE HEAD
67

PHOTOGRAPHY
Alexander Jordan
HAIR
Dylan Bradshaw and
Larry King for Dyson
MAKE-UP
Tricia Woolston
FASHION
Sasha Barrie
68 CREATIVE HEAD

CREATIVE HEAD PARTNERSHIP
EASY DOES IT
LOSE YOURSELF IN EASY, BREEZY ʼ70S STYLING
#dysonprohair
CREATIVE HEAD
69

MAN UP
“It’s great to blow-dry men’s hair
again,” says Dylan, who used the
re-designed Concentrator – now
with a wider and thinner nozzle
that gives precision like no other –
to shape John’s hair into the
perfect ’70s flick and curled
sides. “This is hair that’s
believable – not too perfect, and
definitely not over-cooked!”
70 CREATIVE HEAD

AU NATUREL
If ever there was a hashtag that so
perfectly encapsulates the ̓70s trend,
it’s #wokeuplikethis – gorgeous,
healthy, apparently untouched hair
that’s actually had quite a bit of a
helping hand. “Working with the
Dyson Supersonic hair dryer
Professional edition is the equivalent
of putting hair through an Instagram
filter,” says Dylan. “Its Intelligent
Heat Control keeps hair strong and
healthy, with incredible shine.”
Dylan used the re-engineered
Smoothing Nozzle to blow-dry
with a gentle touch, creating
softly tumbling, nonchalant
waves that aren’t too polished –
yet still perfect.
CREATIVE HEAD PARTNERSHIP
CURL POWER
With texture and curls so on-trend right now,
you’ll love the new Diffuser – simulating
natural drying, it helps to reduce frizz and
deliver gorgeously defined curls. Just like all
the Dyson Supersonic hair dryer Professional
edition attachments, it is secured to the
Supersonic by a powerful magnetic force,
giving a secure 360-degree hold that you
can rely on.
#dysonprohair
CREATIVE HEAD
71

“This is a clean, natural look
with lots of shine. I used the
Dyson Supersonic hair dryer
Professional edition to create
direction and shape, taking her
hair away from her face and
creating lots of volume around
the hairline”
LARRY
72 CREATIVE HEAD

GROOVY
KIND OF
LOVE
The Spring/Summer 2019
menswear shows might have
elicited a groovy sense of déjà vu,
as ’70s-inspired looks for men
dominated, to decidedly cool effect.
Side-parted shags at Salvatore
Ferragamo, rumpled waves in
Milan, and Gucci creative director
Alessandro Michele’s signature
lengths were heightened with a
smattering of necklaces and a devilmay-care
attitude. All hail the 1970s!
CREATIVE HEAD PARTNERSHIP
SMOOTH MOVES
Be your salon’s smoothest operator. Use the Dyson
Supersonic hair dryer Professional edition Smoothing
Nozzle to quickly remove excess water from your
client’s hair, and blow-dry smooth with a gentle touch.
Meanwhile, at 3.3 metres, the new longer cable
allows you to move freely around clients as you work.
And with the powerful motor acoustically tuned to
produce one inaudible frequency, you can blow-dry
your client’s hair and continue your conversation at
the same time!
#dysonprohair
CREATIVE HEAD
73

REBEL, REBEL
Hair grew out of control in the ’70s
– an act of rebellion against the
‘squares’ and ‘norms’, which for
most people meant their parents.
Here, Larry recreates the classic rock
& roll look – hair high on the crown,
sides blow-dried straight and smooth
with those little flicks nodding at a
refusal to be tamed…
74 CREATIVE HEAD

CREATIVE HEAD PARTNERSHIP
SHINE ON
To avoid heat damage, hair should be dried
quickly and gently, using the right combination
of heat and airflow. The Dyson Supersonic hair
dryer Professional edition delivers Intelligent Heat
Control, measuring air temperature 20 times per
second in order to control its patented, doublestacked
heating element and avoid extreme
heat. The result of all this incredible technology?
Fabulously conditioned hair that reflects light
evenly with dazzling shine.
“Loose, unloaded,
shiny hair with light,
aerated texture
throughout – this is
stripped-back ’70s
at its best”
DYLAN
#dysonprohair
CREATIVE HEAD
75

EASY BREEZY
Using the new Dyson Supersonic
hair dryer Professional edition, this
blow-dry looks effortlessly natural,
yet completely aspirational. Larry
says: “There’s a real sense of ease to
the glamour of this look, which sums
up perfectly the ethos of this ’70s
trend: low-key, low-maintenance but
still glamorous.” Tip from the shoot:
accent your blow-drys with curved
side partings or windswept volume
around the face to create a finish
that’s beautifully manicured.
READY FOR LIFT-OFF
The Dyson Supersonic hair dryer Professional
edition’s impressive Air Multiplier technology
produces a high-pressure, high-velocity jet
of air that’s angled at 20 degrees to deliver
controlled, precise drying and styling. And if that
wasn’t already enough, use the re- engineered
Concentrator – now wider and thinner and with
cool grip edges – to direct airflow where you
need it. So you get to create lift, volume, flicks,
curls and smoothness – exactly where you want
them. A stylist’s dream!
76 CREATIVE HEAD

CREATIVE HEAD PARTNERSHIP
“I’d originally blow-dried John’s
hair in a smoothed-down look
[see page 74], but the fi nish I get
with the Dyson Supersonic hair
dryer Professional edition allows
me to run my hands through
afterwards and re-style easily”
LARRY
#dysonprohair
CREATIVE HEAD
77

DYSON
IF YOU REFUSE TO COMPROMISE ON THE CONDITION OF
YOUR CLIENT’S HAIR AS WELL AS THE STYLES YOU CREATE,
THE NEW DYSON SUPERSONIC HAIR DRYER PROFESSIONAL
EDITION IS FOR YOU. THIS IMPECCABLY DESIGNED DRYER
IS NOT ONLY BEAUTIFUL TO LOOK AT AND EASY TO USE,
IT’S POWERED BY DYSON’S FAMOUS ENGINEERING
EXPERTISE TO DELIVER THE SMOOTHEST, SHINIEST, MOST
PRECISE BLOW-DRYS YOU EVER CREATED – WHILE ACTUALLY
IMPROVING HAIR HEALTH. WITH ITS LONGER CORD, MORE
POWERFUL MAGNETIC ATTACHMENTS, A WIDER AND
THINNER NOZZLE AND AN IMPROVED FILTER BUILT
ESPECIALLY FOR THE DEMANDS OF A BUSY SALON, THIS
NEWLY RE-ENGINEERED DYSON SUPERSONIC HAIR
DRYER PROFESSIONAL EDITION IS A PREMIUM DRYER
THAT MEETS YOUR NEEDS, DAY IN AND DAY OUT.
78 CREATIVE HEAD

CREATIVE HEAD PARTNERSHIP
Interviews, videos
and more exclusive
content – online now at
creativeheadmag.com
The Dyson Supersonic hair dryer Professional edition is available now. For an exclusive
stylist price, call 0800 345 7788 or find out more at dyson.co.uk/professionalhaircare
#dysonprohair
CREATIVE HEAD
79

80
CREATIVE HEAD

DIAL
IT UP
“BY TAPPING INTO SOMEONE’S STRENGTHS, WE CAN CREATE SOMETHING THAT IS NATURAL,
AND NOT CONTRIVED,” EXPLAINS THE FOWLER35 ART TEAM ON ITS NEW SHOOT. “IT’S THIS, WE
BELIEVE, THAT MAKES SOMEONE FEEL CONFIDENT.” WE COULDN’T AGREE MORE…
PHOTOGRAPHY BY LEO BORNATI
CREATIVE HEAD 81

82
CREATIVE HEAD

CREATIVE HEAD 83
HAIR Fowler35 Art Team using L’Oréal Professionnel. STYLING Kelechi Angela Amandi. MAKE-UP Vassilis Theotokis.

Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Schwarzkopf
Professional
x BIG HAIR DO
THIS YEAR SCHWARZKOPF PROFESSIONAL got in on the Big Hair Do action,
hosting its very own exclusive shindig with 100 of its salons across the UK and
Ireland. Events across the land saw stylists raising funds for charity, reinforcing their
connection to the local community and, of course, sharing their knowledge. As well as
demonstrating styling techniques and showing off Schwarzkopf Professional products
and services, teams were dispensing hair hacks, discussing the latest trends and
solving hair dilemmas. We saw it all – OSiS festival braid bars and volume workshops,
BlondMe Blush Wash mini-makeovers, Mad About Curls styling, relaxing Oil Ultime
Harmony Ceremonies and BC Express Therapies – it was a brilliant party and one
thing’s for sure, everyone left with mighty good hair.
84
CREATIVE HEAD

Our flagship BIG HAIR DO event will be taking
place on Wednesday 26 September. Head
to creativeheadmag.com/bighhairdo for more!
CREATIVE HEAD 85

SKP x BHD:
THE BELLS
& WHISTLES
SCHWARZKOPF PROFESSIONAL’S EXCLUSIVE Big Hair Do promised to take up
the party mantle and deliver… it did not disappoint! Each of the 100 SKP salons wove
its individual personality into proceedings; Brazilian dancers, singers serenading
guests, branded cupcakes, balloons and plentiful fizz, we had them all! Add to that
some delicious-looking canapés, raffles with many coveted prizes up for grabs and
goody bags brimming with take-home treats and it’s no wonder that the evening
was a nationwide hit! The atmosphere was electric, social media was abuzz with
#BigHairDoSKP and clients loved every minute. Styling the nation and bringing the
party vibes in just one night? Mission accomplished.
86
CREATIVE HEAD

CREATIVE HEAD 87

Rankin
HIGH
IT WAS EPIC! Creative HEAD’s second Featured Artist
LIVE event, sponsored by BaByliss PRO, saw co-hosts Nick
Irwin and iconic photographer Rankin delivering a beyond
incredible experience at Rankin Photographic Studios in
North London. With glasses of wine in hand, guests were
treated to a fascinating 60-minute interview with the pair,
who – expertly prompted by Creative HEAD publisher
Catherine Handcock – shared insight into what it takes to
make it in the fast-paced, high-pressure fashion industry and
talked candidly about the reality of making magic on-set.
“Nick’s pushing, I’m pushing, everybody’s pushing. The
buzz is in the next picture,” said Rankin. Post-chat, the studio
was reset and 20 lucky attendees had their portraits taken by
the man himself, while, armed with myriad BaByliss PRO
styling tools, Nick and his styling team – alongside make-up
artist Marco Antonio – took care of touch-ups in Rankin’s
famous Glam Room. The scene was a thrilling sight to
behold – and trust us, he smashed every single shot!
Nick Irwin, Rankin and
Catherine Handcock
88
CREATIVE HEAD

GO ONLINE to watch our
event highlights video now!
Visit creativeheadmag.com
CREATIVE HEAD 89

Catherine Handcock
LUCKY
thirteen
MORE THAN 20,000 Chinese hairdressers flooded into the two-day Asian
Hairdresser Festival of shows, seminars and competitions this year, held in
the impressive purpose-built Cecis convention centre in Shanghai. The event,
staged annually by the Asian Hairdesigner Association and now in its 13th year,
has become one of the most important in the Chinese hairdressing calendar,
attracting global brands like Wahl, Schwarzkopf Professional and Takara
Belmont on the exhibition floor. Education giant Sassoon featured on the main
show stage, alongside a host of leading Asian hair teams including Taiwan’s
Hair Culture and South Korea’s Kerker. London salon Brooks & Brooks made
a splash, with colourist Grace Dalgleish and braiding expert Marlon Hawkins
providing a stunning display of technical and creative skill. The Chinese team
Raphael Perrier F also wowed with a graceful and haunting presentation that
explored colour themes of black and red. Creative HEAD has been involved
in the AHF for the past 12 years, responsible for introducing UK talent to the
Asian market; publisher Catherine Handcock was presented with a Lifetime
Achievement award – and made her acceptance speech in Mandarin!
90
CREATIVE HEAD

Marlon Hawkins
Grace Dalgleish
CREATIVE HEAD 91

Goldwell Guest Artist show
IT’S
elemental
Blu Hair, Tony Wood Hairdressing and Toxic Cherry all struck
gold at Goldwell’s Color Zoom UK Final 2018 at The Brewery
in The City of London. The three winning colourists were
revealed in front of a crowd of more than 700 guests, and will
now compete against other national winners in Toronto in
September at the Color Zoom 2018 Global Final. There, three
places in the Color Zoom Creative Team will be up for grabs,
along with the chance to help produce the Color Zoom 2020
Collection. Finalists based their looks on the Color Zoom 2018
trend ELEMENTAL, inspired by the natural world. Goldwell
guest artists, including Lisa Whiteman, Mazella & Palmer and
Beverly C, also wowed the crowd with a stunning hair show.
92
CREATIVE HEAD

Kasha Havis
Lydia Wolfe
The category winners are:
New Talent
GOLD – Kasha Havis, Blu Hair
SILVER – Tanahya Nash, Tony Wood Hairdressing
BRONZE – Millie Upton, Timba Hair & Beauty
Stephanie Jones
Creative
GOLD – Lydia Wolfe, Tony Wood Hairdressing
SILVER – Bianca Jones, Oracle Hair & Beauty
BRONZE – Gary Pelluci, Gary Pelluci
Partner
GOLD – Stephanie Jones, Toxic Cherry
SILVER – Lauren Harcourt, Hobson & Holmes
BRONZE – Craig Paul, Timba Hair & Beauty
CREATIVE HEAD 93

Paul Mitchell
co-founder John
Paul DeJoria
Angus Mitchell
Robert Cromeans
We are
FAMILY
Take 3,000 hairstylists from around the globe. Mix in 4,540 mannequin heads,
a 167-foot screen, hundreds of models and dancers, and bake in the Las Vegas
desert until they are bubbling with excitement! This summer, Paul Mitchell’s
The Gathering returned to the shimmering Aria Resort & Casino for three days
of inspiration, education and celebration. Featuring workshops led by business
brains, hands-on colour classes with the brand’s top creatives and spectacular
shows helmed by cat-in-the-hat Robert Cromeans, Angus Mitchell and Colin
Caruso, the hairdressing extravaganza cemented the Paul Mitchell values of
peace, love and happiness and outlined what the group has in store for the
next 12 months. Alongside new charity partnerships focused on environmental
sustainability, the big news was the introduction of MVRCK, a barbering
product division under the Mitch brand that is soon to reach British shores.
And as if that wasn’t enough, the UK PR team managed to land tickets to The
Strip’s sell-out show, Magic Mike Live. Aside from saying it was an experience
to remember, our lips are sealed. After all, what happens in Vegas…
Colin Caruso
94
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CREATIVE HEAD 95

Gen Zers: Tom Dodd, Harry Wiffen,
Darcie Harvey and Tegan Robertson
Johanna Cree Brown
Ain’t no party like a
GEN Z PARTY
It was on a steamy evening in July that we all came together to
celebrate a very special issue of Creative HEAD – and a very special
gang of young hairdressers. Made up of the 2017 It List Rising Star
Darcie Harvey from Brooks & Brooks; Tegan Robertson from Tutti
Fruitti (previously Not Another Salon); Tom Dodd from Spirit Hair
Company; Harry Wiffen from Trevor Sorbie Salons; and Sam William
Hill from Cut & Grind barbers, the Generation Z team hijacked our
July/August issue of Creative HEAD and a massive party was held
in their honour at the ghd studio in Soho. The brand partnered with
Creative HEAD to turn the event and the issue into a reality, and
guests were treated to a showcase of the work of the outgoing ghd
style squad, mentored by Zoë Irwin, and to welcome in the new ghd
style squad members. Darcie Harvey enthused: “Thank you Creative
HEAD for the incredible Gen Z party. The party isn’t just celebrating
us who helped make the magazine, but little gems, rising stars and
incredible assistants.” Adam Reed, Johanna Cree Brown, Leigh
Keates, Neil Moodie, James Galvin, Gianni Scumaci, Charlotte Cave
and Yesmin O’Brien, plus many more, were all there on the night to
help celebrate the future of hairdressing with us and raise a glass to
our wonderful Generation Z team.
Creative HEAD publisher
Catherine Handcock
96
CREATIVE HEAD

Adam Reed
Zoë Irwin
I love that
everything I
need to run
my business
is in Timely
DARIO COTRONEO
Dario Salon, Sydney
The ghd Style Squad exhibition
Find out why over
32,000 stylists and
therapists worldwide
love Timely.
gettimely.com
CREATIVE HEAD

Not Another Social Media
Course with @hiltonsophia and
@harriet-stokes was a blast!
Emotional! Winning Creative Category
Gold #CZ UK18 with my beautiful
model @missbdyer
Prep day assisting
@tonywoodhair on a shoot
in Kaunas, Lithuania
My haven,
#TheColourFactory
in our salon basement
In the
frame
Tony Wood Hairdressing’s Lydia Wolfe
(@lydwolfehair) – the new Goldwell
Color Zoom UK Creative Category
Gold winner – snaps away
The boss lending some advice
behind the scenes of our
creative team shoot
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
My first crack at art directing
with my salon family. Hair by
me and @claire-treharne
Taking style inspiration
from grunge
98
Backstage at #CZ UK18
finals with @nayspaintedhair
and our boss @tonywoodhair
– all UK finalists!
My winning #CZ UK18 entry, taking
me to Global finals in Toronto!
#CZ UK18 cutting prep at the
@goldwelluk academy in London
with our mentor @beverlyc-hair
CREATIVE HEAD

M elodyM aison
Mirors|Furniture|Decor
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