SOLEIL AUGUST 2ND ISSUE

Photography: Ian Shiver
M
y name is Robb Lim,
owner/designer for
MODEST, a Philadelphia based
clothing company.
Our merchandise is a medium
for me to share my life experiences
with the public as well as
impact my community directly.
Chosen 300, an amazing
non-profit that focuses on
feeding Philadelphia’s less
fortunate, is embedded in our
DNA. $5 from all apparel purchases
and 10%from all accessories
goes to Chosen 300.
I can only speak on my experience
in business school, but I
often struggled with what was
being taught in lectures.
Maximizing profit, minimizing
costs, and that “old-school”
mindset (all about the bottom
line) did not resonate with me.
When I started MODEST I
wanted to do it my way and stay
true to my own personal values.
Photography: Ian Shiver
Our community outreach aspect
of the brand traces back to the
very beginning of MODEST.
When I started MODEST I wanted
to simply do more, so we
donated the profits from our
first run of tees to produce
and design the t-shirts
for West Philly’s Fun
Day, an amazing West
Philly tradition that
fundraises money and
supplies for the less
fortunate for the
upcoming school year.
1. I grew up playing basketball, it
engulfed my entire life. I wouldn’t
be the man I am today
without basketball and the
coaches and teammates I had
relationships with growing up.
2. People are surprised how tall
I am (6’3)
3. Italian food is my favorite to
cook, simple but satisfying –
especially red sauce (or gravy if
you’re in Philly) from scratch.
4. The first time I heard the Beetles
I was a senior in high school.
5. I used to be a go-go head (DC
based genre of music)
Confession: I have struggled
with anger issues ever since I
can remember, I continue with
thispresently but have improved
dramatically through Zen
ideologies.